Gisele Navarro @ichbinGisele Twitter profile

Pinned Tweet

Gisele Navarro

4 months

What do BuzzFeed, Rolling Stone, Forbes, PopSci and Real Simple have in common? They all know the best air purifiers, cooling sheets, gifts for mom, home saunas and cocktail kits. Meanwhile, independent sites actually testing those products are dying:

How Google is killing independent sites like ours - HouseFresh

And why you shouldn’t trust product reviews from big media publishers ranking at the top of Google.

housefresh.com

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Last Seen Profiles

@intentionally

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@UtkuEkmekci

@inuyamabotan

@MielaInk

Gisele Navarro

@ichbinGisele

5 years

40 years of console wars

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Gisele Navarro

@ichbinGisele

2 months

Two months ago, @ThisHouseFresh sounded the alarm about Google killing independent sites. I wrote an update on things I’ve learned and things that happened after publishing that article: SPOILER: We have lost 91% of traffic from Google since then.

HouseFresh disappeared from Google Search results. Now what?

We sounded the alarm about independent publishers being demoted on Google to give way to big media sites. This is what happened next.

housefresh.com

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Gisele Navarro

@ichbinGisele

3 years

This 24 hour time-lapse shows how much plants like to move

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Gisele Navarro

@ichbinGisele

4 months

@FedeItaliano76 Reminds me of

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Gisele Navarro

@ichbinGisele

3 years

If Twitter is anything like real life, it’s clear that we’re working too much. And our public shout-outs to those who overwork on their wins are conditioning newcomers to be always on. This #MentalHealthAwarenessWeek we need to talk about burnout:

Dear Digital PR Industry, We Need to Talk About Burnout

If Twitter is anything like real life, we’re working too much. Depending on your age, you will be able to run on empty for longer but we need to act now.

neomam.com

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Gisele Navarro

@ichbinGisele

3 years

The logo factory, by @jigpx (h/t @alexcass91 )

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Gisele Navarro

@ichbinGisele

4 years

Link building should happen on the basis of human interaction, and the prospecting stage is no exception. Here's my process for identifying sites and contacts that will want to share your content - no automation, link metrics or paid tools allowed:

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Gisele Navarro

@ichbinGisele

3 years

At NeoMam, we spend our days trying to produce the best link-worthy content we can. But we also follow the work of others, and every so often we feel a slight pang of jealousy. We curated those pangs into a list of the best work of 2020 by our peers:

NeoMam Jealousy List 2020: The Best Campaigns We Didn’t Create

At NeoMam, we spend all our time producing the best content we can. But we also follow the work of other teams, and every so often we feel a pang of jealousy.

neomam.com

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Gisele Navarro

@ichbinGisele

8 months

I don't recall seeing a Google Sheet ranking before 🤔

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Gisele Navarro

@ichbinGisele

2 years

How it started: How it’s going:

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Gisele Navarro

@ichbinGisele

5 years

What happened in our industry — whether it was in 2008 or 2018 — is most definitely wrong and should never happen again. I’m coming out to say it because it seems that everyone else is too scared to do it. We need to bring this conversation forward:

Dear SEO Industry, We Need to Talk About Elitism and Sexual Harassment

A few weeks back, I noticed a series of strange tweets that were popping up with the hashtag #YoastCon, tweets like this one here:

medium.com

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Gisele Navarro

@ichbinGisele

4 months

The enshittification process: 1️⃣ platforms are good to users 2️⃣ platforms abuse users to make things better for business customers 3️⃣ platforms abuse business customers to take all the value for themselves 4️⃣ platforms die because we leave them ‘The difference between “I

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Gisele Navarro

@ichbinGisele

1 month

A week ago, I had a long conversation with @thomasgermain about how Google Search dictates the shape of the web. At one point, I said that Google wields its power irresponsibly. Thomas wrote a must-read article examining whether that might be the case.

Google just updated its algorithm. The Internet will never be the same

Over the last two years, a series of updates to Google Search amount to a dramatic upheaval to the Internet's most powerful tool, complete with an unprecedented AI feature.

www.bbc.com

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Gisele Navarro

@ichbinGisele

2 years

The response to @neomammalian 's 2020 Jealousy List was overwhelmingly positive, so we decided to make a yearly tradition out of it. Today we take a trip down we-wish-we’d-made-that lane:

NeoMam Jealousy List 2021: 37 Campaigns We Wish Were Ours

In this post, we curate 37 pieces of content produced by other teams in 2021 that made us feel a pang of jealousy.

neomam.com

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Gisele Navarro

@ichbinGisele

4 years

Just remembered about the time I asked the Daily Mail to take down every NeoMam infographic because they wouldn't credit with a link back to the original source. Kamikaze move.

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Gisele Navarro

@ichbinGisele

4 years

How it started How it ended

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Gisele Navarro

@ichbinGisele

3 years

NeoMam turned 🔟 a few months ago. If you were to have told us back in 2015 that our business would make it to its 10th anniversary, we wouldn’t have believed you. As 2021 comes to an end, I reflected on where we’ve been:

A Decade Of NeoMam Told In 50 Campaigns

In 2021 NeoMam Studios turned ten. We didn't make a big deal but it was actually a huge milestone for us. In this post, we reflect on how much we've grown.

neomam.com

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Gisele Navarro

@ichbinGisele

3 years

🇦🇷 I've been waiting for this moment for so long! My parents will finally meet their new grandson ❤️

Independent Travel

@IndyTravel

3 years

Thailand, Mexico, Argentina and Chile all removed from red list from next Monday, with only seven countries remaining on red list

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Gisele Navarro

@ichbinGisele

2 years

Hero campaigns could become an endangered content species. Critics say hero content focuses on irrelevant topics, doesn't earn links over time and doesn't rank for valuable keywords. Plus, the news cycle doesn't favour it anymore. Well, I disagree:

Is This The End of Hero Content For Link Building? - NeoMam Blog

Is it time we all give up on producing and promoting big creative content campaigns as part of our link building efforts? At NeoMam we think not.

neomam.com

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Gisele Navarro

@ichbinGisele

3 years

I never thought I'd be able to design a kitchen, but here we are.

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Gisele Navarro

@ichbinGisele

10 months

I wasn't expecting this wave of emotion and tears when reading an email confirming that my British citizenship had been approved. It has been a long road to get to this point.

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Gisele Navarro

@ichbinGisele

2 years

I wasn't expecting to do this when I woke up this morning #BrightonSEO

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Gisele Navarro

@ichbinGisele

3 years

Last week somebody asked me if I regret writing "the Medium post". It got me thinking about what prompted me to write it, how it felt to publish it (and the fears I had), what the response was, and what happened since then. Here's my thoughts 🧵👇

Dear SEO Industry, We Need to Talk About Elitism and Sexual Harassment

A few weeks back, I noticed a series of strange tweets that were popping up with the hashtag #YoastCon, tweets like this one here:

medium.com

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Gisele Navarro

@ichbinGisele

2 months

This is where the open web goes to die inside of Google search results

Google SearchLiaison

@searchliaison

2 months

We’ve launched a new “Web” filter that shows only text-based links, just like you might filter to show other types of results, such as images or videos. The filter appears on the top of the results page alongside other filters or as part of the “More” option, rolling out today

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Gisele Navarro

@ichbinGisele

3 years

I've been waiting patiently to send this project out into the world 😍

Computer Arts

@ComputerArts

3 years

Here's how your favourite websites would have looked in the 90s

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Gisele Navarro

@ichbinGisele

4 years

I wrote a blog post to mark the end of one of the toughest years of our lives. But I didn't want to make it about business lessons or link building mistakes. Here are 25 @neomammalian campaigns I'm proud of:

25 Campaigns We Produced & Promoted During a Global Pandemic

For this post, we have handpicked 25 content-led link building campaigns we produced in 2020. These are projects that challenged us and that we learned from.

neomam.com

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Gisele Navarro

@ichbinGisele

3 years

A piece like this could trigger terrible habits on someone like me, who suffers from body dysmorphia. Using this content to drive people to a "medicated weight loss service" page is a dangerous gateway. Please, be mindful. We're responsible for the readers of our PR campaigns.

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Gisele Navarro

@ichbinGisele

2 months

This is the type of content that drowned the real reviews and human product recommendations we publish at @ThisHouseFresh . Many independent sites like ours have been pointing this stuff out since last September. For months, we were told that our content was not helpful, our

Maggie Harrison Dupré

@mags_h11

2 months

I kept digging into that AI company behind Sports Illustrated's fake writers. Turns out it's created tons more fake writers across the web, sometimes for surprisingly huge media clients. And then things get even wilder... For @futurism //

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Gisele Navarro

@ichbinGisele

5 years

When @dan_shure invited me to his podcast I was nervous. I worried that people wouldn't understand my accent. And the little voice in my head kept saying "You're not good enough." But I did it and I loved every minute of it. Hope you'll like it too 👇

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Gisele Navarro

@ichbinGisele

3 years

I tried reading all the tweets that went out during the weekend and yesterday regarding this thread. Some of the responses, discussions and subtweets shocked me. Here's a thread with my thoughts on all this.

dan barker

@danbarker

3 years

The whole "Prince William is world's sexiest bald man" says "Google study" thing. I'm sure most people realise what's happened, but in case not, here is a brief explanation: This is the headline on the version of the story that's been shared the most (from the Independent)...

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Gisele Navarro

@ichbinGisele

3 years

At NeoMam we fell into a place where link builders wouldn't see us as link builders and PR teams wouldn't see us as PRs. It took nearly 10 years for us to come to terms with the fact that what we are is content creators. That's why we approach things differently 👇

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Gisele Navarro

@ichbinGisele

3 years

Real life Windows XP wallpaper

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Gisele Navarro

@ichbinGisele

3 years

🎃🕸️ Trick or treat? 🦇👻

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Gisele Navarro

@ichbinGisele

4 months

We appreciate how much information Google and @searchliaison have shared about what a high-quality review is and about helpful content in general. But these guidelines need to be applied to everyone. Otherwise, everybody loses but the investment firm:

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Gisele Navarro

@ichbinGisele

2 years

Next week will be my first @BrightonSEO since 2014, when the event was hosted at the Brighton Dome so it wasn't a huge crowd. I struggle with crowds and social anxiety. If you see me on my phone in the corner, know it's my way to cope but don't feel you can't come say hello ❤️

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Gisele Navarro

@ichbinGisele

3 years

Visualizing 40+ years of recorded music industry sales (via @DataIsBeautiful ) Link:

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Gisele Navarro

@ichbinGisele

2 years

The war hits you different when you've got team members in the zone of conflict 😔

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Gisele Navarro

@ichbinGisele

3 years

I can't believe it took me four years to find this:

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Gisele Navarro

@ichbinGisele

5 years

Went for a walk to clear my head only to fall in love with our little town all over again.

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Gisele Navarro

@ichbinGisele

2 years

After an inspiring day at #BrightonSEO yesterday, it's T-minus 4 hours till it's my turn to step onto the stage 🤓 Wish me luck. I'm two parts terrified, one part excited at this point.

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Gisele Navarro

@ichbinGisele

4 years

Dropping the full map here in case anyone wants to find out what the name of their country means:

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Gisele Navarro

@ichbinGisele

2 years

A lot has changed at @neomammalian since 2019, after I took on the role of CEO. Sitting in this new seat shifted my perception of the business, and that in turn made us reframe our vision and our plan for the future. A thread for those curious about this journey 👇

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Gisele Navarro

@ichbinGisele

4 years

When a map we made for a project becomes the cover of a map book by @simongerman600 😍

Simon Kuestenmacher

@simongerman600

4 years

I curated a book (in German) and am sharing around 100 of my favourite maps. Each map is accompanied by a little text. Essentially a collection of super-sized and unclickable tweets. Buy direct from publisher: Buy from Amazon:

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Gisele Navarro

@ichbinGisele

5 years

@aleyda Just checked LinkedIn to see if I could find out who did this and...

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Gisele Navarro

@ichbinGisele

2 years

How Wikipedia classifies its most commonly referenced sources (via r/dataisbeautiful)

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Gisele Navarro

@ichbinGisele

2 years

After 3 years of not seeing each other IRL, the @neomammalian team spent a full week living together under one roof. 7 days full of hikes, meals, open & honest chats, and real-time collaboration. It was an incredible experience. Remote work rocks but team retreats are a must 💖

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Gisele Navarro

@ichbinGisele

2 months

And lastly, I open up about the future of HouseFresh. I cover what we have done, what we will do, and what we were told we should do. That’s a lot, so I hope you’ll stay with me until the end of the article (but no hard feelings if you don’t).

HouseFresh disappeared from Google Search results. Now what?

We sounded the alarm about independent publishers being demoted on Google to give way to big media sites. This is what happened next.

housefresh.com

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Gisele Navarro

@ichbinGisele

3 years

I'm coming to #BrightonSEO for the first time since 2014. It will be exciting to see how much the event has grown since then but my social anxiety is already kicking in. The only thing calming me down is that I'll get to meet so many of you IRL ❤️

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Gisele Navarro

@ichbinGisele

1 month

'According to the people who are really in charge at Google, the purpose of Search is not "to organize the world’s information and make it universally accessible and useful” but to build more “reach, engagement and ROI” for advertisers.'

Google To Prioritize AI Overviews Ads Over Organic Search

Speakers at Google's Marketing Live demonstrated how AI Overviews will trigger multimedia shopping ads that push organic search out of view

www.searchenginejournal.com

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Gisele Navarro

@ichbinGisele

8 years

We can change it any time we want. No effort, no work... Just a simple choice, right now, between fear and love.

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Gisele Navarro

@ichbinGisele

1 month

Many agree: Our site doesn't rank for branded searches because Google doesn't understand 'HouseFresh' as an entity due to issues with our structured data and social profiles. We will work on this, but I just want to show how every other search engine doesn't have this issue.

Danny Ashton

@dannyashton

1 month

Maybe we don't have an algorithmic penalty, but it seems mighty unfair to not even let our site rank in the top 10 for a branded keyword 😞

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Gisele Navarro

@ichbinGisele

4 years

These past few weeks have been intense and nerve-wracking in ways that brought me back to 2014, the year when we almost lost the business. It made me reflect on the direction in which we’ve been leading our team as we make decisions blind.

Making Decisions Blind | NeoMam Studios

These past few weeks have been nerve-wracking in ways that brought me back to 2014, the year when we almost lost the business. It made me reflect on the direction in which we’ve been leading our team...

neomam.com

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Gisele Navarro

@ichbinGisele

2 years

This will be my first proper talk since 2017 and I am SO READY for it 🙌 I've got so many actionable tips, frameworks and tools to share that the talk will be accompanied by an in-depth blog post AND an infographic to go with it 😳 One for new managers and team leaders:

brightonSEO

@brightonseo

2 years

#brightonSEO speaker announcement: @ichbinGisele will be sharing her expertise in her talk 'How to lead a team away from burnout' in October.

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Gisele Navarro

@ichbinGisele

4 years

I'm not great at promoting myself. I feel embarrassed😳and don't want to come off as a showoff or annoy people who follow me because of the content I share and not my work stuff. BUT I will be at @outREACHconf on June 12th and would ❤️ to see you there:

outREACH Conference - Verve Search

One dreary morning in January we decided that it would be a good idea to host a conference in the summer, you know, just to challenge ourselves a little. The next day the venue was booked. A week...

www.vervesearch.com

outREACH Conference

@outREACHconf

4 years

Not long now to get your early bird ticket - don't miss out on this awesome deal for your chance to learn from these brilliant minds! Sign up for your ticket today:

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Gisele Navarro

@ichbinGisele

4 years

I dare my impostor syndrome try to make me feel I'm rubbish now I've got this screenshot in my "Happy Moments" folder. To see our campaign covered by the NYtimes is a sign that we're going in the right direction. It made me reflect on my time at NeoMam, dark memories and all...

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Gisele Navarro

@ichbinGisele

6 years

The only person who can get me to go through an entire list of tips without ever feeling tempted to switch to another tab or check a notification that popped up on my screen is @Backlinko . So much gold 👉 27 ways to increase website traffic in 2018:

27 Ways to Increase Traffic to Your Website

27 actionable ways to get more traffic. Includes the exact strategies that I used to grow my site to 300k+ visits per month.

backlinko.com

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Gisele Navarro

@ichbinGisele

2 years

The view from my office window is something else 😍

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Gisele Navarro

@ichbinGisele

3 years

A journalist just replied to a pitch I sent back in 2017.

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Gisele Navarro

@ichbinGisele

2 months

In this new article, I walk you through an SEO content strategy called “keyword swarming,” allegedly developed by Dotdash Meredith to out-publish independent sites and push them down the rankings.

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Gisele Navarro

@ichbinGisele

3 years

At NeoMam we are never hiring but we're always hiring. You won't see us putting out job ads but you'll notice that there's new team members joining us every few months. As with most things, we've got a clear process for inviting new people to join our remote team:

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Gisele Navarro

@ichbinGisele

6 years

This edition of Dune is incredible 😍 The first of many @foliosociety books to come.

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Gisele Navarro

@ichbinGisele

1 month

Thanks for the reminder, Semrush

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Gisele Navarro

@ichbinGisele

3 years

My best follow-up tip is to use the best coverage you already achieved to format your pitch: 😎 Headline = your subject line 👋 Opening paragraph = your intro 📊 If it's a data-led campaign, highlight any findings they pulled out 🖼️ Embed the image they opened their story with

Domenica D’Ottavio

@heydomenica

3 years

How many follow-up emails do you send How long do you wait to send them? I usually send one follow-up email per journo, and I wait *at least* 2 days to send them. (1/4) #prtwitter #digitalpr

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Gisele Navarro

@ichbinGisele

4 months

I am the Managing Editor of one of the many independent sites struggling to compete with big media in Google search results. These Digital Goliaths use product recommendations as their personal piggy bank, exploiting their domain authority and the public’s trust.

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Gisele Navarro

@ichbinGisele

3 years

If big brands never rebranded

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Gisele Navarro

@ichbinGisele

5 years

The best advice on outreach I've read in YEARS. Alex shared a clear framework, backed by killer case studies that prove his approach works across verticals and different types of media outlets. The best part? It's not the same regurgitated tips you've read a million times 🙌

Alex Cassidy

@alexcass91

5 years

As promised, my slides are now up from yesterday: #BrightonSEO

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Gisele Navarro

@ichbinGisele

2 years

Today the @neomammalian team got to welcome back someone who had left. Every time this happens, it fills me with pride for building a workplace people want to return to. And it also fills me with love to see how happy everyone is to have their teammate back. It was a good day❤️

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Gisele Navarro

@ichbinGisele

1 year

It took 14 years and A LOT of no-thank-yous, but I can finally add The New York Times logo to my imaginary deck with all the big wins I helped secure with my outreach 🥹 A tale of perseverance and constant improvement.

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Gisele Navarro

@ichbinGisele

3 years

A database of beautiful SVG illustrations that you can use for free and without attribution 👇

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Gisele Navarro

@ichbinGisele

3 years

@BibiBuzzCom @aleyda I made this thing that could come in handy

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Gisele Navarro

@ichbinGisele

1 year

In 2022 we watched as many teams moved away from hero campaigns in favour of reactive PR. It made us doubt the value of continuing with the @neomammalian Jealousy List, and we were this 🤏 close to killing this post. In the end, inspiration won:

NeoMam Jealousy List 2022: Our Favourite Content That We Didn't Produce

If you're looking for campaign inspiration, you're in the right place. Click to find amazing content we wish we came up with ourselves.

neomam.com

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Gisele Navarro

@ichbinGisele

5 years

It will be my first time on a stage in a few years so anxiety is already kicking in. But anxiety and all, I can't wait to meet everyone and to share everything I know about producing and promoting content.

Aisha (Skippy) Kellaway

@AishaKellaway

5 years

Another 3 speakers announced for @UnboxedOxford in Oct🎉🙌Super excited to have @kevgibbo , @ichbinGisele & @JonBunnyfoot joining @LisaDMyers , @sam_marsden & @izzionfire ... we're so excited to host you all! — Tickets on sale soon! Sign up to get in first:

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Gisele Navarro

@ichbinGisele

3 years

Today is the day 🎄 Another Christmas powered by @iamrofe and

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Gisele Navarro

@ichbinGisele

5 years

Today, in reasons why I love r/educationalgifs, a fabric rotary printing press in all its glory.

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Gisele Navarro

@ichbinGisele

1 year

My grandma is 95 today, and here she is having fun ❤️

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Gisele Navarro

@ichbinGisele

4 months

Sadly, these are just empty words because Google has a clear bias towards big media publishers. Google is killing independent sites that actually test products through inaction. Meanwhile, investment firms and ‘innovative digital media companies’ are selling you bad products.

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Gisele Navarro

@ichbinGisele

4 years

Autumn is the best 🍂 (and the view from my window rocks so much)

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Gisele Navarro

@ichbinGisele

4 months

Every single big media company is currently pumping up its bottom line with affiliate earnings. The problem is, for the most part, they recommend products without firsthand testing. They churn out new lists every day, simply copy-pasting marketing materials and Amazon info.

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Gisele Navarro

@ichbinGisele

3 years

Great visualisations on wealth distribution, mental health, the environment, COVID-19, and more (curated by @TDataScience )

The 10 Best Data Visualizations of 2021

Awesome visualizations on wealth distribution, the environment, COVID-19, and more!

towardsdatascience.com

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Gisele Navarro

@ichbinGisele

5 years

"Our industry needs to get better at not making newcomers feel bad for not knowing something."~ @JulieJoyce If you're starting out: Don't be afraid to ask questions + Try to find someone to talk to 1:1. 🎧 Julie on #linkbuilding , leadership and writing:

Julie Joyce on Paid Links, Top Tools, Cheap Link Building Ideas & More [PODCAST]

Julie Joyce, Owner of Link Fish Media, talks about paid links, top tools, cheap link building ideas, growing and then scaling back her agency, and more.

www.searchenginejournal.com

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Gisele Navarro

@ichbinGisele

4 years

Log burner season is well underway 🔥

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Gisele Navarro

@ichbinGisele

2 months

I cover why Forbes is flooding the web with articles about puppies (yeah, really) and how trusted publications are being flipped by SEO-minded people with a taste for affiliate money.

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Gisele Navarro

@ichbinGisele

3 years

Nearly every reconstruction we ever made with the @neomammalian team, neatly compiled into one 🧵

Joaquim Campa

@JoaquimCampa

3 years

Ancient ruins ‘reconstructured’. Thread 1. The Parthenon Athens, Greece / 432 BC

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Gisele Navarro

@ichbinGisele

1 month

Let Google do the googling for you, with ads that answer.

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Gisele Navarro

@ichbinGisele

3 years

NeoMam has always closed shop throughout Xmas and NYE. In 2019 I proposed we do the same during summer to allow for everyone to disconnect without the stress of a handover before going away, and the impossible inbox when coming back. It was a risky idea but it worked for us 😊

NeoMam Studios

@neomammalian

3 years

Today is the day! The time has come for our two-week summer shutdown 🏖️ We ticked everything off our to-do lists, wrapped up a lot of projects, updated our clients, and are finally ready to turn off our computers for two full weeks. We'll be back in September 😎

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Gisele Navarro

@ichbinGisele

3 years

This is what peace and quiet looks like 📖

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Gisele Navarro

@ichbinGisele

2 years

Modern day logos re-imagined in medieval style (by )

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Gisele Navarro

@ichbinGisele

1 year

It's been three weeks since I stepped back into outreach to support our team. The last time I was regularly launching campaigns from scratch was back in 2019. Here's some thoughts on worries I had, what has changed, and what has stayed the same. 👇

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Gisele Navarro

@ichbinGisele

3 years

Remote work has environmental benefits, brings life back to rural villages and small towns, and strengthens our ties with our local communities. But most importantly, it gives us freedom to live where/how we want, and flexibility to be closer to those who matter most to us 👇

Chris Herd

@chris_herd

3 years

“People need to go back to the office for the human contact and connection” But I get way more “human contact” with my kids, family, friends, & doing the things I love most – while doing the best work of my life —being a remote worker? Breaking down this office myth 🧵

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Gisele Navarro

@ichbinGisele

3 years

An all-star list of nine women blazing a trail in the SEO, content and digital PR spaces 👇

The Female Connective

@thefconnective

3 years

As we’re sure you’ve all spotted, this week, the conversation finally shone a light on the lack of racial diversity within the #DigitalPR community. While this has taken far too long, we’re glad to see people starting to sit up and listen to this topic. (A Thread)

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Gisele Navarro

@ichbinGisele

2 years

Nice little tool for testing subject lines across different mobile devices 👩‍🔬

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Gisele Navarro

@ichbinGisele

3 years

One of my favourite pieces of content we've ever created ♥️

Digital PR Examples

@DigitalPREx

3 years

Ahead of International Women's Day, Business Financing have released a map of the top Female Founders in every country! Using data from @crunchbase the study has also ranked the top ten female founders across the world 🌍

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Gisele Navarro

@ichbinGisele

3 years

I've been beating myself up over only having published two blog posts this year. For some reason, I put a lot of pressure on myself to "give back to the industry" ever since I joined. So the voice in my head keeps telling me I should have done/said/shared more.

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Gisele Navarro

@ichbinGisele

3 years

Some of the best threads I've read this year 👇

Trung Phan

@TrungTPhan

3 years

Been writing threads on how the world's largest companies (eg. Apple, Ikea, Starbucks) use psychological hacks to get people to spend money. Here are 10 deep dives 🧵

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Gisele Navarro

@ichbinGisele

2 months

But wait, there's more: I explore the trend of big media publishers being caught lying about AI-written, Google-focused content in the last six months. And I also examine the role of journalists in this new world of commerce content partnerships.

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Gisele Navarro

@ichbinGisele

3 years

Nothing beats hanging out with my brother after two years of not seeing each other IRL 💕

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Gisele Navarro

@ichbinGisele

5 years

One of the things I get asked A LOT is how to deal with unlinked brand mentions during content marketing campaigns. So I wrote about it. Here's how to get big-name media sites to credit your content with a link:

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Gisele Navarro

@ichbinGisele

3 years

As much as I dislike the fact that it gets dark by 3pm, there's something extra beautiful about the mornings this time of the year 😍

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Gisele Navarro

@ichbinGisele

2 years

If you're at #BrightonSEO tomorrow for the Online PR Show, then you cannot miss @IonaJTownsley 's crash course on creative ideation for shareable campaigns at 3:30pm 🧲🔗 She will dissect her process to come up with ideas for content that gets covered around the world:

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