Joe @marketingjoee Twitter profile

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Joe

6 days

How we generate over 500 creative assets per month per brand You'll learn: - Who you'll need in your team - Tools to use - The overall flow Enjoy 😘

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Joe

@marketingjoee

1 month

Many brands struggle with ad variety. After creating over 3,000 static ads this year, I've compiled 10 different types of static ads you can use to unlock further growth potential. To get it: - Retweet this post - Comment 'Static' (You must be following me so I can DM you)

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Joe

@marketingjoee

2 months

Fuck it... I'm giving away my TOP 8 ads I've personally spent THOUSANDS on over the past month These are the cream of the crop, battle-tested winners sent to you via Figma. To get them for FREE: 1) Retweet this post 2) Comment "THG 🚀" (Must be following so I can DM you)

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Joe

@marketingjoee

1 month

Researching customer personas is 🔑 But not everyone knows how to do it correctly. Steal my framework that helps us come up with 15+ creative concepts per day. To get this completely FREE: - Retweet this post - Comment 'CP' (Make sure you're following so I can DM you)

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Joe

@marketingjoee

2 years

To be successful with an ad agency you can’t just treat it like a normal job You have to be fascinated by marketing

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Joe

@marketingjoee

2 years

Stop overcomplicating TikTok ad hooks: Grab the viewers attention + get them to stop scrolling It’s that simple

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Joe

@marketingjoee

2 years

We’re seeing an increase in performance when we’re NOT using TikTok pixel Not telling you not to use it, just telling you what we’re seeing

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Joe

@marketingjoee

1 month

This ad we designed for Silver Purr is sitting at a 4.3x ROAS on cold. And it's easy to see why... Here's why it worked 👇

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Joe

@marketingjoee

27 days

Just cooked up a fresh batch for Push Gummies 🔥 We're testing a variety of angles and formats: - Bold visuals that grab attention - Copy that highlights UVP's - Clear CTAs to drive conversions But the key to find that winner? Diversity. We have: 1) Problem vs Solution 2)

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Joe

@marketingjoee

2 years

I need to find some US & Canadian based UGC creators to help out on a project with a leading fitness brand… Have I got any creators here? 👇

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Joe

@marketingjoee

18 days

Just cooked up some fresh creatives for Organics Ocean 🌊 One product, multiple unique selling propositions. Each ad tailored to a specific motivation or pain point. We're not just relying on one message to resonate. We're casting a wide net Increasing the chances of

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Joe

@marketingjoee

2 years

Yeah, if you’ve been with 50+ agencies, maybe you’re the problem lol

Helen Guo

@HelenGuo_

2 years

I’ve hired and fired over 50 marketing agencies while growing my 8 figure DTC brand Schoolyard Snacks. Here are the 10 steps I've learned to never miss during my vetting process. Make sure you read this before hiring another agency! 🧶 A Thread

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Joe

@marketingjoee

2 years

People are not loyal to brands People are loyal to people So many brands I’ve seen have a crazy charismatic + loveable owner who doesn’t put themselves out there enough If they started making content people would connect w/ their brand so much more

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Joe

@marketingjoee

22 days

I've written a complete guide on the key variables you NEED to test for better results with your static ads. This is the same formula we follow to generate 500+ creatives per month 💸 To get it: - Retweet this post - Comment 'test' (You must be following me so I can DM you)

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Joe

@marketingjoee

2 years

The best-performing audience we're seeing across TikTok ads right now are between the ages of 28-37. Huge shift from Q3 last year when it was between 18-25. Do with that information what you will - something is changing

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Joe

@marketingjoee

14 days

Some more statics the team have whipped up over the past few weeks 😎

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Joe

@marketingjoee

3 years

Coming onto Twitter with a bang.... First tweet is dedicated to my man @blackhatwizardd & the CEM programme 🚀 2 clients deep within 2 months, adding a bottom line of £5k PM overall so far. Plenty more in the pipeline too which should take us to 5 figs by EOM 🙌🏻

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Joe

@marketingjoee

24 days

If there's one static ad that NEEDS to be in everyone's ad account. It'll be the "UVP Spotlight" ad. It's always the most effective creative across all of my internal brands. It follows a straightforward 4-step formula: 1) Attention grabbing headline 2) 5 clear,

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Joe

@marketingjoee

2 years

Looking for a older, US based UGC creator for a cosmetic brand. Instant work, ready to be deployed! Hit my DMs

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Joe

@marketingjoee

1 month

Fresh creatives we put together for Dogs Landing 👀

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Joe

@marketingjoee

2 years

Signed a deal with one of Europe’s biggest goalkeeper accounts to wear our gloves in all their videos 150k followers, averaging 70k views per vid Content levels gonna go 🚀

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Joe

@marketingjoee

1 month

Some of May's best performers for my main brand I'll be honest - I can't stand most of these designs Especially the one in blue with the stock football image Couldn't be further from what I thought would work But here's the thing about ad creative The sooner you detach

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Joe

@marketingjoee

2 months

I've been through the whole ecom journey Started out running one of those talk-heavy agencies All retainers, no real execution or results. That lack of effort came right back around when running my own brand Without a true dedicated team? Shit show So I turned to more

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Joe

@marketingjoee

2 months

If you're sweating over more creatives Don't get caught up in all the excessive talk of "hook rates" and "perfect CTA placement" Who has time for all that? Your ads don't need to be overproduced masterpieces Often my biggest creative winners are rough Prioritise giving

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Joe

@marketingjoee

2 years

RIP my DMs but finally relaunching an ecom brand of mine that has been dormant for 6+ months Looking for a very well versed email marketing FREELANCER (not agency) to take care of everything A-Z Budgets not huge but open to prof share on performance etc Any recommendations?

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Joe

@marketingjoee

11 days

Guess we also have product images in our bag We design with the same principles we use within our ads We essentially repurpose our best-performing ads It reinforces the message & maintains the emotional connection. Plus, we're leveraging creative that's already proven to

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Joe

@marketingjoee

1 year

@CiansLife Happened before 😂😂😂 Worst thing was they posted a SS of a group chat they were in handling the objections I gave and he replied word for word Had me

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Joe

@marketingjoee

28 days

People love to hate on AI-generated ad creatives. But they just don't know how to use them right. We rely on AI heavily across 2 of my brands, and those ads consistently rank in our top 5 performers. So, what's the secret to making AI-generated ads work? It all starts with

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Joe

@marketingjoee

22 days

Here's the final variant Ngl, prob one of my favourite ever creatives we've put together What we think? 👀

Joe

@marketingjoee

22 days

The biggest breakthrough for us this year has been learning how to create assets with AI It opens up a whole new world of angles and concepts & lets us test quickly without waiting around for photoshoots to happen The team played around with prompts and came up with this:

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Joe

@marketingjoee

2 months

Creative testing with cost caps should be a cheat code Been seeing statics work incredibly well across my brands Doubled down on this and testing 10 new concepts p/d per brand AOV up significantly CPA is ⬇️ For those saying Meta is fucked - you’ve got no clue, respectfully

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Joe

@marketingjoee

23 days

Some of the latest statics we put together for @GavinHeffo 🔥 Top man, top product Excited to see how these perform 👊

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Joe

@marketingjoee

27 days

I used to be completely against cost caps. Couldn't figure out for the life of me how to make them spend efficiently & profitably. But then I discovered two things: 1) pay attention to @nkecom 2) LOAD THEM UP WITH CREATIVES. For THG, we've gone all-in on this strategy.

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Joe

@marketingjoee

2 months

What todays creative test looks like (17/05)

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Joe

@marketingjoee

1 year

The funniest PS I’ve ever seen , Toby carvery you know 😂😂😂

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Joe

@marketingjoee

2 months

I never thought I'd see the fucking day Time for a cold one

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Joe

@marketingjoee

2 months

We shook things up with how we do ads on Meta. & helped us bounce back from a slump in performance... Cost caps > lowest cost But cost caps alone isn't enough to fully unleash the AI's potential. Creative testing has to be part of the equation. Feeding fresh creative assets

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Joe

@marketingjoee

3 months

How the worlds gonna be when @nkecom releases his cost cap guide

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Joe

@marketingjoee

2 years

The fuel to the fire with my ecom agency has always been to push through with my ecom brand @thehundredglove Here’s how the story begun & how it’s going to continue 🧵

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Joe

@marketingjoee

2 months

Here's my EXACT strategy to conceptualise winning creatives at scale Implement this into your daily workflow & I GUARANTEE you'll add a nice amount to your bottom line within 30 days (you're welcome)

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Joe

@marketingjoee

2 months

When the brain ain’t working 30 min walk Will not explain

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Joe

@marketingjoee

1 month

Creatives we put together for Be+ 👇 Who would've thought my spanish vocab goes beyond "hola chica" & "una cerveza por favor" 🤣 Whether it's English, Spanish, or any other tongue The principles of powerful creative remain the same Grab attention, evoke emotion, inspire

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Joe

@marketingjoee

2 years

There is honestly no pain like loosing your little pup from the incompetence of someone who shouldn’t even be on the road. Endless love since we decided to get you, helped me through the hardest of times. One in a million. May you rest easy, girl 👑❤️

Essex Echo

@Essex_Echo

2 years

@MattC_Echo - Dog killed in hit-and-run in High Street in Old Leigh

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Joe

@marketingjoee

2 months

Across my brands, seen a major shift in what's working over the past few weeks Performance shifting HEAVILY from videos to static images A blessing in disguise in some ways As an over-reliance on video ads becomes too cost & labor-intensive for some brands Statics are easier,

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Joe

@marketingjoee

2 months

Grab an espresso (double) Open Apple Notes Jot down WHY your customer can't live without your product Submit it to ChatGPT Ask for a direct response sample You've now crafted a headline for your creative test. Select three to tweak: ➺ Headline iterations ➺

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Joe

@marketingjoee

1 month

One of the concepts we cooked up for 🧪

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Joe

@marketingjoee

14 days

Complete guide on ads you need at each stage of your Meta funnel Will prob do more of these iPad videos in the future Enjoy 👊

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Joe

@marketingjoee

2 years

My CRO guys... what we saying? This is like our forth iteration of our product section & my personal favorite

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Joe

@marketingjoee

1 month

Some of the latest creatives we put together for Silver Purr 🎯 One of these is currently sitting @ a 7x ROAS Guess which one 👇

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Joe

@marketingjoee

2 months

What’s stopping you testing a MINIMUM of 12 new creatives p/d? A brand we’ve just launched is up to 18 PER DAY. 3 per ad set. These ads are not going to spend themselves. They have to earn their spend. Creatives are the fuel that powers Meta's ad algorithms to rapidly

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Joe

@marketingjoee

14 days

Having a full-time, internal creative team has been our biggest unlock We mastered the creative system through our own brands Now we're bringing that firepower to a select few range of clients For example, we took on a brand new client earlier this month Every week, we

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Joe

@marketingjoee

2 months

The easiest W is to make prospects feel safe, heard and understood in your ads How? > Utilise a stand-out title that hits a pain point > Highlight Value Props > Leverage customer reviews > Show trust badges (ie Trustpilot) With those bases covered, you've opened the floor for

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Joe

@marketingjoee

2 months

We found a winning concept last week... It took the lion's share of ad spend PROFITABLY When you find something that works It's all about rinse and repeat & doubling down on what works Tweaking just enough to refresh data for the algo's optimisation But never drifting too

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Joe

@marketingjoee

1 month

Meta Ad Hack #1 Turn your best performing creatives into gifs Gifs add an extra layer of dynamism A burst of movement that intrigues Enough to make people pause and engage Here's how we did it 👇

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Joe

@marketingjoee

2 years

The people who take 48 laws of power to literal are bottom tier. Not everyday fight or flight you fucking robot

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Joe

@marketingjoee

1 month

One of my favourite statics we put together for Valari These 4 elements create a perfect storm Attention ➡️ Interest ➡️ Desire ➡️ Action The AIDA formula in full effect Here's the breakdown👇👇

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Joe

@marketingjoee

1 month

Generating creatives doesn't have to be complex It's all about being intentional with your components & conversion framework - Attention-grabbing visuals - Short, bold headline - Offer anchor - Social proof stack - Clear, urgent CTA Hit each of those notes in a logical

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Joe

@marketingjoee

2 years

@ReachMorpheus So funny watching bodybuilders fight against experienced fighters It’s literally never even close. All those muscles just to get stomped out by a skinny 5’7 Muay thai guy

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Joe

@marketingjoee

2 months

Hierarchy is so important for your static ads The right structure can make or break performance Take 3 of the below points & MOULD them into your next creative test You’ll be able to capture interest by speaking their pain Whilst building credibility through social proof &

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Joe

@marketingjoee

13 days

Test big swings when creating variations of your winning concept > Structural changes > Swap headline and image positions > Integrate reviews into the main image > Enhance key words The list is endless These major changes can unlock new levels of performance Don't be

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Joe

@marketingjoee

1 year

Getting tons of these everyday, makes it all worth it 🙏 High touch points with customers >

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Joe

@marketingjoee

2 months

Generating creative is so simple It’s the research you do before putting it together what counts This is an iteration of one of our best performers this week. I don’t give a fuck if it ain’t Da Vinci levels, I am NOT my own customer 1) Attention catching title 2) 3x USP

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Joe

@marketingjoee

29 days

The real beauty of static ads? Scalability. When you've nailed the formula, pumping out new winners is quick and easy. No need for massive production teams or complex setups. All you need is a researcher to dig up insights & a designer to bring them to life. We typically go

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Joe

@marketingjoee

18 days

How to generate ad creatives @ scale This will be the best 23 minutes of ur life, trust me Enjoy

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Joe

@marketingjoee

2 months

The biggest unlock for generating creatives at scale? Hiring correctly. Researching consumer insights used to take me HOURS per day. Until I hired 2 full-time researchers. Now, day after day they CONSTANTLY gather: ➺ Trends ➺ Desires ➺ Motivations Fueling inspiration on

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Joe

@marketingjoee

2 months

My autistic trait is that I'm both an ads AND a creative guy Usually it's one or the other I can sit in front of photoshop all day I can also sit in the ads manager all day Call it a double-edge sword if you must

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Joe

@marketingjoee

16 days

So are we acting like my new banner aint the coldest thing you've ever seen

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Joe

@marketingjoee

1 year

23/24

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Joe

@marketingjoee

16 days

Fuck it The boys now on YouTube Will prob upload weekly (u will not catch me acting up for thumbnails)

How To Generate Ad Creatives At Scale (LIVE TRAINING)

MY LINKS:Twitter: https://x.com/marketingjoeeDoc in the video: https://gamma.app/docs/ai9xy6nvsyjqdmiBook a Demo Call: https://calendly.com/jh-thg/15m-discov...

www.youtube.com

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Joe

@marketingjoee

1 year

Weird that reviews like this give me more buzz than closing retainers for the agency This brand 🚀

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Joe

@marketingjoee

1 year

Was sent a screenshot of our biggest competitor running their mouths about us on Reddit yesterday Usually would come back all guns blazing, but pretty funny to see them feeling the heat when we’re 6 months in Weird guys

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Joe

@marketingjoee

12 days

When making ads, ask yourself: > Does the ad punch you in the face with its main benefit? > Would a 2 year old understand your value prop? > Do the visuals make the message stick? Just gut-check these questions. It's not about complexity. It's about clarity and impact. If

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Joe

@marketingjoee

15 days

One of our concepts is picking up spend & performance. The idea? Reverse engineering a 1-star review Here's why it works: > Grabs attention with a unexpected angle > Highlights UVP's in a memorable way > Goes against the grain of standard 5* reviews It shows that even

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Joe

@marketingjoee

2 years

1/4 of our stock touched down today. Rest of it stuck in customs - typical Flew home last min from Portugal to take delivery - way ahead of sched for a change lol

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Joe

@marketingjoee

2 years

Always slept on the early morning work blocks but fuck me you get a lot done 3 hours deep and I’m pretty much done for the day 🫣

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Joe

@marketingjoee

25 days

Running a structured creative test is crucial for uncovering what resonates with your customers. When we develop a new ad concept, we ALWAYS create a minimum of 3 variations. This allows us to test different elements and see what moves the needle. These variations can

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Joe

@marketingjoee

15 days

To make your statics stand out Incorporate a before & after state There are so many ways to pull it off > Literal product transformations > Emotional state changes > Lifestyle upgrades > Problem/solution scenarios The key is to make it visual Show, don't just tell It

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Joe

@marketingjoee

1 month

Don't just tell your audience about your UVP's... SHOW them. Prospects can instantly grasp the real-world advantages of your product. When you VISUALISE your UVPs, you: - Cut through the noise - Educate the end customer - Increase credibility - Spark deeper desire Showing >

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Joe

@marketingjoee

1 month

5 lessons I've learned by creating over 300+ statics ads per week across my brands + clients👇👇

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Joe

@marketingjoee

1 year

This ad is going to absolutely fucking rip when I deploy it Shoutout @gracefrost23

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Joe

@marketingjoee

1 month

I've said it once Actually designing the creative is the easy bit This took us prob 5 minutes max to finalise All in the ideation 🤓

Joe

@marketingjoee

1 month

Another day, another banger. There is one thing you need to notice about this. The power of simplicity. It cuts through the noise, delivers the message. All without confusion or cognitive overload. It respects the viewer's time and attention. Your ads don't need to be

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Joe

@marketingjoee

25 days

While I often preach about heavy direct response ads... Sometimes less is more This is our 3rd best performer over the past 14 days Just a clean, simple visual showcasing the product No flashy headlines, no bold claims - just letting the product speak for itself. Would

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Joe

@marketingjoee

12 days

It's crucial you directly call out pain points in your ads Don't dance around the issue Hit it head on Your audience needs to know you understand their struggles That you've got the solution they're desperate for Vague, wishy-washy messaging won't cut it People don't buy

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Joe

@marketingjoee

1 month

When it comes to static ad variations The combinations are endless Mix things up & have fun with it The key is to iterate constantly Test new variations against your top performers See what resonates with your audience & double down on what works

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Joe

@marketingjoee

20 days

Just finished auditing an account we might take on The client has a team handling both media buying & creative under one roof With the agency charging over $7k per month What I found: - Basic ABO campaign structure - Testing the same 2 creatives across 20+ stacked audiences

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Joe

@marketingjoee

21 days

The power of benefit driven creatives Love getting DM’s like this 🤜

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Joe

@marketingjoee

2 months

Breaking down our latest ad 💰 This isn't organised mess There's a sweet science behind every single component It's all about using psychological principles to disarm skeptics and inspire action When you understand this You can craft captivating ads on a whole new

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Joe

@marketingjoee

12 days

Breaking down our 3 best performers week commencing 12/06 Hopefully you can take some of the key points away for your ads

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Joe

@marketingjoee

1 month

Two of our biggest spenders from last week. What one do you think performed better... A or B?

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Joe

@marketingjoee

2 years

@ReachMorpheus I thought you only did push ups

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Joe

@marketingjoee

2 months

We're trying something different... Uncomfortable gloves are not necessarily the biggest pain point for goalkeepers But it undoubtedly resonates Sometimes leaning into a hyper-specific angle Even if not the core message can be enough to stop mindless scrolling But this

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Joe

@marketingjoee

30 days

I'm bored & got some free time before a 7 hour flight If you're a brand owner looking to level up your creatives, DM me I'll whip up 2-3 concepts completely free of charge Limited to 5 brands only

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Joe

@marketingjoee

2 years

Just had a call with the guy that tattooed the Rock Makes silly bank selling tattoo numbing gel on Amazon 80k+ 5* reviews

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Joe

@marketingjoee

9 months

Had to cop the vinyl printing machines for Q4 Personalisation when no other brand offers it >>

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Joe

@marketingjoee

1 month

God bless cost caps

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Joe

@marketingjoee

22 days

For smaller brands, you DON'T need to be chained to your desk all day trying to find things to do... You need to focus on high leverage activities & methods that work to grow your brand The biggest lever to generate ££? Your ads. And what makes ads perform? Creatives.

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Joe

@marketingjoee

15 days

My CRO brothers Grill me please - what can we do better on our PDP here? Main thing is to incentivise the 2x pairs as that's always been our best performing offer

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Joe

@marketingjoee

22 days

The biggest breakthrough for us this year has been learning how to create assets with AI It opens up a whole new world of angles and concepts & lets us test quickly without waiting around for photoshoots to happen The team played around with prompts and came up with this:

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Joe

@marketingjoee

1 month

This ad is absolutely SLAPPING for us Let's dive in & break down why it's performing so well 👇🧵

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Joe

@marketingjoee

2 years

@sufianszn

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Joe

@marketingjoee

2 months

@ZackyBoyLDN2 If only they still made games like this Sat autistically playing this for 6 hours every day after school Hit 10th prestige in a couple months Miss it

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Joe

@marketingjoee

1 year

@nkecom Don’t forget usage rights before they lap u up again 🤣🤣🤣

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