Nabeal Khan @nkecom Twitter profile | Pikagi

Pikagi

Nabeal Khan

@nkecom

11,837

Followers

290

Following

273

Media

3,491

Statuses

dropshipper. multiple brand owner / now building an ecom growth-partner & acquisitions firm (scale / sell your store) apply:

https://t.co/XbLhLb5uO1

Joined October 2022

Don't wanna be here? Send us removal request.

Pinned Tweet

@nkecom

Nabeal Khan

1 day

I’ve been drop-shipping since I was 15. I’ve run up numbers on dashboards these gurus didn’t even know existed. Over time, I developed a real hatred towards agencies - but that’s exactly why I’ve decided to start one. Allow me to explain… IMO: the most talented people in ecom

Tweet media one

Tweet media two

Tweet media three

Tweet media four

20

8

137

Last Seen Profiles

@rossebearr

@AlaylaBivins

@dreamwrld97

@JLanghurst12

@Gazzilee

@Bradyware4444

@londonhf

@DemaurisLewis

@mildsandy011

@wendysky13

@jandakembangstw

@UCMFootballTeam

@o5Kira_Aqua

@MetzHockeyClub

@RanEgOfficial

@TheRealJaylaJ

@yespakorg

@RachelTCollab

@eylemk4

@AmbarwatiRexy

@AmberlyMat58278

@fullexperiencea

@throckleyprim

@heyMAKWA

@ffshuriam

@avserafimov

@Capt_Haddoc

@Malcolmsquotes

@bomN18

@BGCCW

@kkatura_vrc

@Doyououng

@HavenBraxt11687

@ProgramaAEDuns

@MichaelGronovi1

@BALCOLONY

@nkecom

Nabeal Khan

3 months

@closingUSD And they’re wandering round bali? yeah you got finessed pal

1

12

3K

@nkecom

Nabeal Khan

6 months

Grateful for another year. 2024 is the year of Elevation. 🤞

Tweet media one

Tweet media two

Tweet media three

Tweet media four

16

15

625

@nkecom

Nabeal Khan

5 months

This game is full of gurus & scam artists. BENCH PLAYERS TALKIN’ LIKE STARTERS - I HATE IT. I first created this account to help find order in the chaos - from someone 8 years deep (with no course to sell). Here are some midnight thoughts for you to digest. I hope they help.

Tweet media one

Tweet media two

Tweet media three

Tweet media four

27

45

449

@nkecom

Nabeal Khan

24 days

We can go brand for brand.

Tweet media one

Tweet media two

Tweet media three

Tweet media four

24

8

375

@nkecom

Nabeal Khan

10 months

One of my friends is spending $200k/day on FB ads. Yesterday he sent me a screenshot of his current ad account balance: $22 million Meanwhile: you clowns still worry about raising your budgets 15% (at midnight) every 3 days.. - Find product-market fit. - Build a solid offer.

14

17

360

@nkecom

Nabeal Khan

3 months

I’ve never told this story before, but it’s crazy. Now feels like a good time. Two years ago I built an ecom brand from scratch to £500k sales in 1 month. It was after a real tough period in my life where I lost stomach-turning amounts of money, progress & hair (lol) through a

Tweet media one

Tweet media two

56

13

329

@nkecom

Nabeal Khan

4 months

Here’s why clothing is my long term play: Fashion - particularly premium male streetwear (in Europe) - is a very interesting industry. IMO: It’s a weird subset of ecom where I’ve noticed the founders tend to have the least amount of ecom skills across all niches. Your typical

Tweet media one

30

22

318

@nkecom

Nabeal Khan

2 months

If you want to scale with Meta - fix your trust issues. Understand your position - you’re simply a fish in the ocean. Meta has trillions of data points from billions of people across millions of brands - you can’t compete. If you seriously think for one minute you’re smarter

Tweet media one

Tweet media two

62

25

300

@nkecom

Nabeal Khan

5 months

Everyone hates on eCom because we’re operating at 10-30% margins. They forget how easily we can sell the biz. I could sell a drop-shipping store for a 1-2x multiple. I could sell a DTC brand for a 3-8x multiple. What are the HT closers going to sell? The iPhone they used for

37

14

294

@nkecom

Nabeal Khan

3 months

New crib. All a man needs to build an empire. Drop me in the Amazon with nothing but my laptop & I’d run that shit like Bezos.

Tweet media one

32

13

284

@nkecom

Nabeal Khan

2 months

Two years ago I was scammed by a close “friend” of mine who wanted to invest in my clothing brand. I ended up losing hundreds of thousands. Not my finest deal. Everything else then spiraled out of control. My other ventures took a big hit. I made a few risky plays (out of

Tweet media one

Tweet media two

54

6

267

@nkecom

Nabeal Khan

1 month

I’m building 50 dropshipping stores by the end of the year - all of them will be in the US. I’m fed up of seeing all these course-selling gurus preaching that European ecom is some sort of cheat-code. Take it from someone who’s scaled dozens of stores over the years in BOTH

Tweet media one

59

13

252

@nkecom

Nabeal Khan

1 year

We scaled this brand from £0-500k+ in ONE month - with ONLY TikTok ads at a 15X ROAS. Here’s the 3 most important things you need to do the same. 🧵 My first thread 🧵

Tweet media one

21

21

234

@nkecom

Nabeal Khan

6 months

Don’t tell me: “aD stRUcTuRe dOeSn’T mAtTeR”. Biggest BS in this space. A lie told by agency owners who have the ecom IQ of your local grandma selling knitted willy warmers (on Wix). Our sales were down - so I decided to grab Meta by the balls & do something. I removed my

Tweet media one

Tweet media two

20

11

240

@nkecom

Nabeal Khan

2 months

Globe-trotting Sunset watching. Clothing restocking. Five-star hotel hopping. Took a lot of L’s the past few years, but the hard work is starting to pay off. Forever grateful for the opportunities. Never stop pushing & believing. Onwards & upwards.

Tweet media one

Tweet media two

Tweet media three

Tweet media four

40

6

221

@nkecom

Nabeal Khan

1 year

My other brands may generate way more money, But there’s no better feeling than building my clothing brand. I went through hell launching this brand - but it’s nice to see that it’s starting to pay off. Moral of the story: stay focused, f*ck everyone else.

Tweet media one

21

5

220

@nkecom

Nabeal Khan

1 year

Nice.

Tweet media one

25

2

221

@nkecom

Nabeal Khan

22 days

I just sold one of my (smaller) dropshipping stores for multiple 6 figures. It’s my third ecom exit. Usually when a founder exits a business, it’s a time for celebration & relaxation. However, for me, this does not mark the end of any journey — this is the next step in

Tweet media one

57

9

226

@nkecom

Nabeal Khan

7 months

I can’t imagine scaling this aggressively without bid caps. I’d be sat at my laptop all day like you dorks, stressing over budget changes. Instead, I’m chilling in a spa. The bid cap life is the good life. Happy Sunday people.

Tweet media one

Tweet media two

17

7

209

@nkecom

Nabeal Khan

1 year

Shopify one page checkout 🤌 Got accepted for one of my stores…

Tweet media one

30

2

205

@nkecom

Nabeal Khan

4 months

I live the american dream, Foreign everything.

Tweet media one

Tweet media two

Tweet media three

Tweet media four

13

8

209

@nkecom

Nabeal Khan

1 month

Cost caps are the perfect tool for scaling - but the protection they provide during turbulent times is just as important. You don’t need an economics degree to realize that sales are low right now. Unless you’re selling seasonal products - sales are pretty much at the lowest

Tweet media one

Tweet media two

39

14

201

@nkecom

Nabeal Khan

6 months

Building a clothing brand is fun. I was out with my girl the other night & a guy came up to me & said he recognized me from the brand. It’s always a cool feeling - especially since it’s my smallest brand. Partly why I want to 10X it this year. Egotistical reasons. I’ve never

Tweet media one

Tweet media two

16

3

196

@nkecom

Nabeal Khan

2 months

Rule number one: never stop building. Ecom stores are like digital real estate - the more you have, the better. The goal is 50 brands by the end of the year. Gurus will say it’s not possible, but there’s a reason I’m lapping them without a course. Reporting live from the

Tweet media one

66

13

188

@nkecom

Nabeal Khan

4 months

Flying back to the UK to spend some time on the clothing brand. This will be the year of Elevation. No one will ever know how hard it was building this brand. I lost £150k+ before we even launched - after getting scammed by a close “friend” who wanted to be involved. I’ll save

Tweet media one

Tweet media two

16

5

193

@nkecom

Nabeal Khan

28 days

I always find it funny when people say you can’t scale/generate volume with cost controls. (It’s usually the clueless agency owners) Every top brand owner/drop-shipper/affiliate I know is running cost controls & if they aren’t - I slap them across the face & tell them they need

Tweet media one

Tweet media two

37

4

198

@nkecom

Nabeal Khan

5 months

I don’t want to hear anymore agency gurus on why “lOw-cOsT iS bEtTeR”. It’s not. The only thing that should be “low-cost” is their agency fees. LOL. Instead - the better debate is: Cost Caps vs Bid Caps. Now if your ad account still has retargeting campaigns (haha) - just

Tweet media one

27

14

193

@nkecom

Nabeal Khan

1 year

Dropping this tee for my clothing brand later this month. Shoutout Mid-journey for the shoot. Saved me a couple thousand $$$.

Tweet media one

12

9

185

@nkecom

Nabeal Khan

4 months

Hand me that paper like I graduated.

Tweet media one

Tweet media two

Tweet media three

Tweet media four

11

4

185

@nkecom

Nabeal Khan

1 year

UGC creators shouldn’t charge over $50/video. & they definitely shouldn’t try upsell for ad usage. The whole point of UGC creators is for cheap ads. If I wanted to pay $200 for a video, I’d ask an influencer with 10-20k. The vid takes 1 hour max to make. $50/hr ain’t bad.

67

11

185

@nkecom

Nabeal Khan

3 months

The best part about cost controls is they allow singular focus. That’s the secret to scaling to 8+ figures. We are only optimizing for one thing & one thing only: maximum spend. Remove all distractions & focus on what matters most. I never have to worry about CPA. I know our

Tweet media one

Tweet media two

39

8

183

@nkecom

Nabeal Khan

11 months

How to make money whilst you sleep: Run ads in Australia.

Tweet media one

17

8

177

@nkecom

Nabeal Khan

7 months

“Bid caps don’t work” ~ agency owner who’s never spent his own $ on ads. Well, mine do… Here’s how I scale with bid caps, faster (& more efficiently) than most these dorks scale with LC: - 1 campaign per offer. Or, if you have a one-product store (not recommended), one

Tweet media one

20

16

174

@nkecom

Nabeal Khan

5 months

Can you use cost caps on a new store? These gurus are convinced you can’t - but I’ve figured out a way… I launched this drop-shipping store this morning & it’s already profitable. I don’t recommend this as a beginner - but here’s how everyone else can make it work: - Set

Tweet media one

20

11

176

@nkecom

Nabeal Khan

4 months

Ramadan but we ain’t starving.

Tweet media one

Tweet media two

Tweet media three

Tweet media four

9

7

175

@nkecom

Nabeal Khan

10 months

We built this whole brand with TikTok ads. At it’s peak, we were doing around $10k/ day. But then the TikTok ads broke. No matter the budget, sales stayed the same. So I turned them off completely & sales still didn’t change. The secret: we amassed 150k+ followers from spark

Tweet media one

8

7

172

@nkecom

Nabeal Khan

1 year

Never stop building. Got one brand popping? Build more. Ecom is a great industry to diversify. Build, automate, build again. Find a partner if u have to. The goal is £1m/mo with 10 brands. Easier than 1 brand at £1m/mo imo. Running up 5 brands atm. Bid caps keep me sane.

Tweet media one

Tweet media two

16

8

176

@nkecom

Nabeal Khan

7 months

Last night in Paris.

Tweet media one

Tweet media two

Tweet media three

Tweet media four

8

5

173

@nkecom

Nabeal Khan

6 months

The ability to manipulate CPA with cost/bid caps is overpowered. Building brands isn’t linear. Sometimes we want growth - other times we want profit. Most of the time it’s somewhere in between. Cash running a bit low? Cool. We’ll drop bids & FB will focus on maximizing profit.

Tweet media one

Tweet media two

23

3

172

@nkecom

Nabeal Khan

2 months

Offer testing is the secret to scale. If you look at any 9-figure DTC brand, the one thing they all have in common is they’ve nailed their offers. If you study this fundamental concept, you can’t go wrong: First, realize that commerce is simply the transaction between product

Tweet media one

44

14

166

@nkecom

Nabeal Khan

3 months

Global conquest.

Tweet media one

Tweet media two

Tweet media three

Tweet media four

22

6

171

@nkecom

Nabeal Khan

7 months

I miss these days. $250k months (on $25k spend) as a 17 year old & I was CLUELESS about ecom. If I was 23 in this golden era of FB ads, I would have been doing $250k+ DAYS in my sleep. It was so easy back then. All these ecom brands that started in that era have such a big

Tweet media one

13

6

163

@nkecom

Nabeal Khan

5 months

@MrOverpaid looks like you’re having dinner with john cena

2

3

163

@nkecom

Nabeal Khan

5 months

Advertising on Meta has been tough these past few weeks. Traffic quality is poor & conversion rates have fallen off a cliff. Firstly - a moment of silence for all the cost cap hating agencies. I actually feel sorry for them right now. Meta burning their budgets, despite CPA

Tweet media one

Tweet media two

11

5

167

@nkecom

Nabeal Khan

2 months

Yesterday on the new store vs today. Ecom is way harder than people realize. Not only is it the most competitive industry in the world - it’s also a nightmare getting the right infrastructure in place to grow. Today I woke up & Zuck decided he didn’t want to accept our ad

Tweet media one

Tweet media two

51

6

161

@nkecom

Nabeal Khan

4 months

Good morning from the trenches. Have a good month team. Let’s make them notifications ping.

Tweet media one

Tweet media two

10

8

163

@nkecom

Nabeal Khan

5 months

The average 5-figure drop-shipper knows more about ecom than most 7-figure agency owners. I’m not even exaggerating. This is fact.

21

11

163

@nkecom

Nabeal Khan

3 months

The bid cap life is the good life. It’s nice to go out & have fun without worrying about ad performance. MY CPA IS ALWAYS IN SAFE HANDS. Meanwhile, all the low-cost dorks are sat around tweaking their budgets like they’re defusing bombs. - Less time in the ad account - Better

Tweet media one

Tweet media two

40

3

162

@nkecom

Nabeal Khan

4 months

As always, I’m here to keep it real. February has been one of our worst months in a long time. Meta performance has been dreadful across the board. I’m not one of them clowns who is spending $100/day, asking: “Is SoMeThInG wRoNg wItH fB?” After their conversion rate drops

Tweet media one

Tweet media two

15

4

162

@nkecom

Nabeal Khan

1 year

£200 spent on TikTok ads so far today. ROAS going crazy. Secret is spark ads. Our paid ads have started hitting organic algorithms since we hit 100k followers. We’re now gaining 5k followers/day. Long may it continue.

Tweet media one

10

3

162

@nkecom

Nabeal Khan

3 months

Dropshippers are so much more skilled than people realize. You learn more fundamental business skills dropshipping than any other business model in the digital space. Do you think these OFM dorks could go onto run a private equity firm? The only private equity they should be

12

3

164

@nkecom

Nabeal Khan

1 year

How to build any ecom brand in 2023: 1) Get a tonne of cheap TikTok ad traffic 3) Set up & scale (high ROAS) FB campaigns leveraging TikTok data 3) Boost profits with retention marketing We use this playbook for EVERY brand. It’s hard not to do £100k/mo with this strategy.

Tweet media one

11

17

164

@nkecom

Nabeal Khan

7 months

The bid cap life is good. I remember before bid caps, I’d be stressed to take a flight because I’d be away from my ads manager for too long. Now I can spend a few days on holiday without checking my laptop once. It’s a complete paradigm shift. My CPA is in safe hands.

Tweet media one

Tweet media two

11

8

159

@nkecom

Nabeal Khan

2 months

Monk mode.

Tweet media one

Tweet media two

Tweet media three

Tweet media four

37

6

160

@nkecom

Nabeal Khan

13 days

I scaled a dropshipping store from $0-1m in one year (with bid caps) - then I exited for multiple 6 figures. Here’s how I did it: 1) Establishing Product-Market Fit This is the most important thing. Product > marketing, aways. Breaking news: you need a product people want to

Tweet media one

@Benwhiteside80

Ben Whiteside

@Benwhiteside80

5 months

@nkecom No one wants to buy businesses they can just copy themselves How many Ecomm businesses have you sold? There's 0 barriers to entry If I want to have your business, I just find the same crap product on Alibaba and run ads What would be the point in me buying it from you?

1

0

2

21

12

176

@nkecom

Nabeal Khan

2 months

Scaling with cost caps is undefeated. I will never understand why anyone would want to do it any other way. Skill issue? Probably. IMO: low-cost is borderline gambling. You’re allocating Meta a random daily budget & praying it generates as much value as possible. Is that

Tweet media one

Tweet media two

54

7

155

@nkecom

Nabeal Khan

1 year

Throwback to the golden days man. 17 yrs old. School during day. Tweaking 150 FB ad sets at night. 10X returns at SCALE. I wish I was this old back then. That 17 yr old kid doing $200k+/mo on a jewelry store knew hardly anything about ecom looking back on it.

Tweet media one

3

6

152

@nkecom

Nabeal Khan

6 months

Seen a few people complaining about Meta performance today. I was 35,000 feet in the air so there wasn’t a lot I could do. Not that I cared. I knew my cost/bid caps would do their thing. Checked my laptop once I landed: NO SURPRISE - ADS STILL PRINTING. Do you think I worry

Tweet media one

Tweet media two

16

9

153

@nkecom

Nabeal Khan

1 month

Just arrived back home after a week in the UK working on the clothing brand. Blessed to live in Dubai, There’s no better place to build. First-class flight, shower on the plane, then a 45-minute head massage & midnight swim when I land. Needed it after a week in the UK, The

Tweet media one

Tweet media two

Tweet media three

Tweet media four

19

8

149

@nkecom

Nabeal Khan

3 months

It’s been an interesting start to the year. Cost caps were broken & we were losing thousands daily - but should I tell you what hurt even more? All the course-shilling, agency-owning, low-cost dorks thinking they’d won: “cOsT cApS aReN’t BrOkEN, dEmAnD iS aLwAyS dOwN iN Q1 -

Tweet media one

Tweet media two

14

5

147

@nkecom

Nabeal Khan

6 months

$23k spend on TikTok ads. 13x ROAS. Crazy platform. Going to be investing in it a lot heavier this year. It really is a gold mine. Just need 10/10 content. We use proven influencers. Keep your UGC creators. Check out them CPMs.

Tweet media one

26

11

147

@nkecom

Nabeal Khan

5 months

This is why cost caps are so good. Right now we’re chilling at £5-10k/d. We’ve done £60k+ days before with this brand (at a 3-4x ROAS). We could do £100k+ & still profit. To scale down - all I had to do was drop the caps. We also raised prices 20%. Light work. People

Tweet media one

Tweet media two

18

12

142

@nkecom

Nabeal Khan

6 months

It’s Elevation season. TOOK A LOT OF LONG NIGHTS JUST TO GET THESE DAYS. Still one of my smallest brands - but by 2025 it will be my biggest. I appreciate everyone following the journey & pushing me harder every day. Time to go crazy with it.

Tweet media one

Tweet media two

Tweet media three

Tweet media four

9

6

146

@nkecom

Nabeal Khan

12 days

POV: people think you sell drugs — but you actually just figured out how to scale your lil dropshipping stores with bid caps a few years ago.

Tweet media one

Tweet media two

15

7

152

@nkecom

Nabeal Khan

7 months

TikTok ads are chaos, but I like it. We spent $19k in the past 2 weeks or so & generated $250k+ in sales. However, 2 things will always prevent us from scaling TikTok further: - Content lasts about 1 week at this scale. It’s so annoying refreshing it weekly, especially

Tweet media one

13

10

143

@nkecom

Nabeal Khan

5 months

There’s no better feeling than when a new drop-shipping store starts to pop. I’ve been building DS stores since I was 16 (23 now). The dopamine from a brand new store still hits the best. I’m rarely involved in product research -> store creation anymore - I have an incredible

Tweet media one

Tweet media two

16

8

143

@nkecom

Nabeal Khan

6 months

I helped my friend create his first winning ecom store. Yesterday he generated £1,000 in sales at a 10 ROAS - netting £600+ profit. Not bad… Before that - he was banging his head against the wall because all his tests were failing. In the end - I gave him a winning product &

Tweet media one

14

13

139

@nkecom

Nabeal Khan

5 months

The transition to cost controls is the ultimate paradigm shift. All l hear is: “aDvErTiSiNg StRaTeGy DoEsn’T mAtTeR” - from gurus with zero skin in the game. But it’s the single biggest lever I pulled in my 8-figure ecom journey. Cost controls allow you to focus more on what

Tweet media one

Tweet media two

19

9

143

@nkecom

Nabeal Khan

1 month

This is why cost controls are great. Every so often you will experience an unpredictable influx of sales - whether it’s from an influencer, organic post or a sale. When this happens - the amount of winnable auctions increases. This is because the overall temperature of your

Tweet media one

25

6

143

@nkecom

Nabeal Khan

4 months

Grateful for this life. TOOK A LOT OF LONG NIGHTS JUST TO GET THESE DAYS. All sauce, no course.

Tweet media one

Tweet media two

Tweet media three

Tweet media four

12

4

140

@nkecom

Nabeal Khan

11 months

Love scaling on Meta with bid caps. I sleep so well at night knowing my CPA will never pass a certain threshold. Mastering the art of bid caps is the most valuable FB advertising skill. My biggest regret is not starting sooner.

Tweet media one

9

4

137

@nkecom

Nabeal Khan

6 months

I’ll always keep it real on here. Scaling post xmas has been a little bit of a struggle. Anyone who tells you otherwise is (probably) selling a course. So yesterday I duplicated all campaigns & switched them to cost caps. Remember: cost caps for volume, bid caps for

Tweet media one

Tweet media two

17

5

137

@nkecom

Nabeal Khan

6 months

Scaling with bid caps is the ultimate north-star with FB ads & ecom. I don’t care what any agency clown says - this is the ideal way to run ads. I can scale with bid caps FASTER than most people scale with low-cost - whilst maintaining extremely profitable levels. Yesterday we

Tweet media one

Tweet media two

23

5

136

@nkecom

Nabeal Khan

6 months

Absolutely hate this brokie period between christmas & NYE. Sales COMPLETELY fall off a cliff compared to early December. & it’s depressing. I’m seriously addicted to shopify notifications & right now I’m experiencing major withdrawals. Might go trade some meme coins to get

Tweet media one

Tweet media two

17

3

134

@nkecom

Nabeal Khan

6 months

Drop-shipping store + bid caps = cashflow machine. I run this store on less than 1 hour/ month. I set the ads up a few months ago & I haven’t touched them since. Every single day is profit (thanks bid caps). 2024 I’m going to build more drop-shipping stores like this. I

Tweet media one

Tweet media two

16

11

131

@nkecom

Nabeal Khan

8 months

- Product-market fit. - Great content. - Scale ads. That’s the formula. Simple, not easy.

Tweet media one

8

11

134

@nkecom

Nabeal Khan

10 months

Helping my friend build his first brand. AOV: £16 CPA: £4 Who says you need a high AOV to succeed? FB ads have been printing since day 1. PRODUCT-MARKET FIT IS EVERYTHING.

Tweet media one

24

6

132

@nkecom

Nabeal Khan

1 year

The best numbers come when you learn how to play the ecom game. In December we were doing $50k/ day - all from TikTok ads - in a niche everyone else gets banned. How? Build the right connections & think outside the box. That’s the difference between $50k/mo & $50k/day.

Tweet media one

12

3

132

@nkecom

Nabeal Khan

1 year

New TikTok ads just went live. Ad spend has been £200/ day max for the past month. Now we have better margins, it’s time to change that to £2k/ day. Happy scaling.

Tweet media one

Tweet media two

Tweet media three

Tweet media four

12

5

131

@nkecom

Nabeal Khan

5 months

An ecom brand wanting to run their FB ads without cost controls is the craziest thing in the world to me. It’s a complete misallocation of funds. These cost-cap hating ad agencies don’t have a clue. None of them have serious skin in the game. They say they do, but any “brand”

Tweet media one

22

13

134

@nkecom

Nabeal Khan

7 months

These clowns can hate on dropshipping all they want. All I see is an ultra-profitable business that we run on < 1hr/month. I haven’t even touched these FB ads since we launched last year. Lol. That’s the power of bid caps btw. Will probably sell this next year & reinvest the

Tweet media one

Tweet media two

9

9

129

@nkecom

Nabeal Khan

21 days

Rocked up to private equity firm. Dressed like a baller. Cartier frames on [indoors]. Filled a few spreadsheets. Signed a couple docs. Shook hands with men in suits. Watched a 6-fig wire hit. Cracked a small smirk. Went back to $50/night hotel. It’s all just another day

23

1

134

@nkecom

Nabeal Khan

1 year

Important lesson: saturation is a myth. When we were doing £50k+ days with this brand consistently, It made £10k days seem like nothing - we’d hit that before I woke up. And you’re scared your store can’t do £5k/day because someone else is doing £100k/day? Wake up, idiot.

Tweet media one

6

5

128

@nkecom

Nabeal Khan

6 months

Move over Julius Caeser, this one’s for the history books. I NEVER want to hear: “yOu cAn’T sCaLe wItH bId CaPs” ever again. (Well, maybe you can’t, but I can) In October our ad account got banned (because we were printing so hard they thought it was BH). In November, I

Tweet media one

15

10

131

@nkecom

Nabeal Khan

7 months

Dropshipping gets a lot of hate - I’m not sure why. (Well, I do know why - because most drop-shippers only sell courses. I don’t sell a course, so here’s my thoughts…) DS is simply a fulfillment method & it’s a pretty damn good one. The focus should be building an

Tweet media one

14

5

129

@nkecom

Nabeal Khan

5 months

This is the difference between me & your favorite ecom guru. I got people in my DMs begging to be coached by me. Bro even offered $2.5k. The last thing I would ever do is take any money from a beginner & have them believe my methods will automatically help them win. It

Tweet media one

Tweet media two

20

5

129

@nkecom

Nabeal Khan

1 year

I couldn’t care less how many people try rip our stores & content. Never going to beat us. Let’s see if you can copy our ad accounts, & let’s see if you can copy the prices we have with our supplier. Good luck to ya.

Tweet media one

18

2

127

@nkecom

Nabeal Khan

11 months

The biggest competitor in this space is doing £100m+/ day. & you still think saturation is real? It’s a myth. All it means is: MONEY IS FLOWING. Learn how to capitalize on it.

Tweet media one

10

7

124

@nkecom

Nabeal Khan

4 months

Crazy nostalgia from the purple dashboard days. 19 years old. Fresh out of school. Copped this as my first car. $150k on the Shopify dashboard. 0-60mph in 3.7s on the digital one. 4-digit plate too. Iykyk. Reminiscing old times always makes me want to push even harder. Gotta

Tweet media one

Tweet media two

11

5

125

@nkecom

Nabeal Khan

3 months

The three best times to run cost controls are: - when demand is up (Q4) - when demand is down (Q1) - when it’s somewhere in between. Q4 is ecom on easy mode. Demand is sky high & it’s a lot easier to scale. Even the low-cost dorks manage to do it. Sadly, it’s not Q4 all year.

Tweet media one

Tweet media two

17

7

123

@nkecom

Nabeal Khan

4 months

Our cost controls are working again (6x MER on reduced spend). In 2023, I didn’t have a single unprofitable day in ecom - but in the past few weeks, we lost thousands. Don’t listen to anyone (struggling agency owners) telling you Meta wasn’t broken. It was. I was spending

Tweet media one

Tweet media two

19

10

125

@nkecom

Nabeal Khan

4 months

Meta ads are (somewhat) starting to pick up again. I’ve not adjusted any of my cost/bid caps - but spend has increased 2x (across all brands). The past few months have been a beautiful demonstration on why cost controls are so powerful. In bad times - Meta will drop spend &

Tweet media one

Tweet media two

22

3

125

@nkecom

Nabeal Khan

6 months

Imagine your ROAS fluctuating daily. Could never be me. Mine stays above 3. The only thing that fluctuates is spend. Good days: we spend more. Bad days: we spend less. & I don’t have to lift a finger. Bid caps are the way - one day your clueless agency will realize.

Tweet media one

17

8

124

@nkecom

Nabeal Khan

4 months

We only did £100k this week. I thought Meta was starting to pick back up & fix itself - but I don’t think it is. As someone in the club noticed last night, I have “cost-control mafia” tattooed on the back of my neck. She asked what it means. “Basically, I know when something

Tweet media one

22

9

119

@nkecom

Nabeal Khan

1 year

I realized I’m the ecom plug. Need agency account? I got u Need web dev? I got u Need graph designer? I got u Need agent? I got u Need media buyer? I got u Need account unbanning? I got u Need anything ecom? I got u

15

5

117

@nkecom

Nabeal Khan

4 months

I wish Shopify would just make the dashboard like the BFCM one was. I hate the new one. Anyway, here’s my Top 5 tips on how to make the actual numbers on your dashboard look prettier: 1) High AOV Bundles The higher your AOV, the more you can spend to acquire a customer. The

Tweet media one

Tweet media two

8

8

115

@nkecom

Nabeal Khan

11 months

One hell of a month. Started off at £20k days. Had our eyes on the 7-fig month. But then we bumped into the problems… & the problems kept coming. Now we’re stuck at £2k/day. Daily reminder: this game ain’t easy. But we move. Onwards & upwards.

Tweet media one

12

1

115

@nkecom

Nabeal Khan

7 months

Restock sold out in 30 minutes. New collection on its way. Building something special.🤞

Tweet media one

Tweet media two

Tweet media three

7

3

115

@nkecom

Nabeal Khan

6 months

Are your sales struggling after xmas? Welcome to the game. Here’s how we’re navigating it & more importantly - how to use it to your advantage: (1 & 2 are for my fellow bid cappers) 1) Increase bid caps Bid cap spend is down due to less consumer demand. Increase bids for

Tweet media one

Tweet media two

9

12

111

@nkecom

Nabeal Khan

11 months

Am I dreaming? Pinch me. Just got early access to one-page checkout for my clothing brand. Thank you Shopify gods.

Tweet media one

23

4

112