Human Hatstand @johnnieego Twitter profile

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Human Hatstand

3 months

I've had a couple of things get kicked down the road in the last week or so, so am available* now to take on new clients. * pimping myself across all channels

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Human Hatstand

@johnnieego

24 days

@davidmackau At least it’s not in Excel

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Human Hatstand

@johnnieego

2 months

@supertanskiii I bet he’s a fantastic pole vaulter.

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Human Hatstand

@johnnieego

14 days

@Y2SHAF Hey, are you going to credit @heldutson for this tweet that you literally stole word for fucking word?

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Human Hatstand

@johnnieego

3 years

First day in the office at my new job 🤯 EVERYTHING IS AWESOME!

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Human Hatstand

@johnnieego

3 years

Hugely proud and delighted to share that I will be joining @LEGO_Group next week, my first client-side role at my absolute favourite brand and best client win in my agency career. Everything is very much awesome! #LEGOTeam #BehindTheBricks

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Human Hatstand

@johnnieego

2 years

Storytelling isn’t a strategy.

Andrew Gazdecki

@agazdecki

2 years

Storytelling is a powerful marketing strategy for startups to differentiate from competitors.

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Human Hatstand

@johnnieego

1 month

@arghkid Former England Cricketer Gladstone Small had the nickname Pearl, because he was neck-less.

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Human Hatstand

@johnnieego

5 years

@NeilDotObrien One person offers opinion, another person offers different opinion. It’s two people disagreeing on fucking Twitter, you don’t need to make it up, you incredulous melt.

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Human Hatstand

@johnnieego

3 years

The absolute state of Nicholas Witchell. An underage girl was trafficked by a now convicted paedophile, and all he can come up with is how it might affect the Queen’s party. Fuck off.

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Human Hatstand

@johnnieego

3 years

I wasn’t going to be here today. Today should have been my youngest brother’s birthday. He died five years ago. On this day last year, alone, without my kids for the first time after my wife left with them I decided I couldn’t live this day again.

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Human Hatstand

@johnnieego

1 month

@NoContextBrits The theme tune to Roobarb

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Human Hatstand

@johnnieego

4 years

@thedalstonyears That’s outrageous, how dare you suggest such a blatantly horrific abuse of our heritage. What about Laura Whitmore instead of Davina? I’d go for that.

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Human Hatstand

@johnnieego

1 year

One of the best quotes on marketing ever for me: "A lot of advertising is geared to persuasion rather than building mental availability. Persuasion is about assuming you're in the room and you're arguing your point, whereas mental availability is about getting into the room.”

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Human Hatstand

@johnnieego

2 years

Having taken time to decompress, I'm now ready to share some news. Sadly, my time at The LEGO Group has come to an end. It became clear, too late, that it wasn't the right role. Naively I dug myself in & lost myself for a while, but am grateful to be able to breathe again now.

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Human Hatstand

@johnnieego

2 years

Citalopram. I’m on Citalopram. It’s an anti-depressant I was prescribed when I was at my lowest, waiting to get far enough past Christmas to not ruin it forever for my kids and then end it all. There’s no shame in meds. Let’s keep talking, being open. It’s ok to not be ok ❤️

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Human Hatstand

@johnnieego

10 months

Your LinkedIn feed be like

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Human Hatstand

@johnnieego

2 months

@PaulChuckle2 Pass the joint to me… to you…

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Human Hatstand

@johnnieego

6 months

When you have a Teams meeting at 1, but forgot to start trying to join at 12.

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Human Hatstand

@johnnieego

3 years

Even by his own snivelling standards, Nicholas Witchell’s shitty nuanced report on two boys celebrating their dead mother is fucking vile.

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Human Hatstand

@johnnieego

1 year

Smashing the patriarchy

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Human Hatstand

@johnnieego

3 years

Happy birthday Dave, I love you, miss you and wish you were here to see your son and my kids grow up. I wish you were here so I could watch you grow old, and take the piss out of your attempts to fight it off you vain beautiful bastard 💔💔💔

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Human Hatstand

@johnnieego

3 years

Humblebrag time, sorry not sorry. Someone reversed into my car yesterday, left a note with a number. I’d already damaged that panel, so texted them not to worry & thanks for the honesty. Got the loveliest message back from a relieved new mum. Happy Sunday ❤️

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Human Hatstand

@johnnieego

2 years

Don’t take stupid advice

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Human Hatstand

@johnnieego

4 years

I think you'd call that a distinctive asset. Brilliant.

Gareth K. Thomas ❤️‍🩹

@garethkthomas

4 years

Simplicity wins. Hovis Christmas ad. Via @rshotton .

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Human Hatstand

@johnnieego

6 months

Love this from Rick Rubin in The Creative Act: “Rules direct us to average behaviors. If we’re aiming to create works that are exceptional, most rules don’t apply. Average is nothing to aspire to. The goal is not to fit in.”

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Human Hatstand

@johnnieego

2 months

@YouGov Most of those deluded fools wouldn't even qualify for the Australian Breakdancing team.

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Human Hatstand

@johnnieego

9 months

Oh Dall-e, you really have surpassed yourself this time. Wanted an image for a deck I'm putting together on loyalty to illustrate that brand loyalty is not monogamous and I couldn't be happier with this. Love it!

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Human Hatstand

@johnnieego

3 years

I love Bill Hicks, but anyone who thinks marketing is persuading people to buy things they don’t need is mistaken. Marketing is increasing the chance of people buying your thing when they’re minded to by from your category.

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Human Hatstand

@johnnieego

3 years

Proud to have completed my Mini MBA in Marketing with @markritson today. Such a fantastic course, can’t wait to do the brand module next (and bore the shit out of everyone about it, sorry not sorry). @MWMiniMBA

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Human Hatstand

@johnnieego

10 months

Today would’ve been my brother’s 43rd birthday. I still miss him desperately, but at least this year I have the comfort of my kids. It was this day a year or 2 ago, alone, that I decided I couldn’t carry on. I’m grateful for the friends who wouldn’t let me go. Love you bro 💔

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Human Hatstand

@johnnieego

3 years

PSA: no matter how much experience you have, how good you are, how amazing a company you work for, how much you earn, we all have shit days. We all feel worthless from time to time. I’m in my dream job and having a nightmare. It happens. Thanks for the love (even you Balls) ❤️

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Human Hatstand

@johnnieego

1 month

@oldenoughtosay In England. We call them fried eggs.

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Human Hatstand

@johnnieego

2 months

@CostaCoconuts Racist cunt flavour.

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Human Hatstand

@johnnieego

1 month

@Parody_PM Fuck off back to where you came from said Fred.

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Human Hatstand

@johnnieego

2 years

This is genius level genius

richard shotton

@rshotton

2 years

Smart way of getting people to value their library HT @Suzannepope

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Human Hatstand

@johnnieego

7 months

You can't do business without marketing. Founders & business leaders who think they don't need marketing don't understand what marketing is, and how much of it they are doing already. This might piss some people off, but marketing isn't a role, it's a core business function.

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Human Hatstand

@johnnieego

11 months

Client-side marketing chums, I'm working on a short series based around what clients wish their agencies better understood. I have a few starters from my own time on the other side, but what things would you want your agencies to have more knowledge of please?

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Human Hatstand

@johnnieego

2 years

@SoVeryBritish Frankie Goes To Hollyrood

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Human Hatstand

@johnnieego

2 years

The real reason for my trip down memory lane, visiting my brother’s memorial bench at the Actor’s Church in Covent Garden. Miss him every day, and could really do with his beautiful daftness right now 💔💔

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Human Hatstand

@johnnieego

2 years

@_TommyMason A Dove soap bar

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Human Hatstand

@johnnieego

3 years

I’ve got nothing of interest to say. A thread.

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Human Hatstand

@johnnieego

4 years

This is just fucking EPIC. Sound on.

Rex Chapman🏇🏼

@RexChapman

4 years

Metal Kenneth Copeland. The internet is undefeated...

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Human Hatstand

@johnnieego

3 years

Your regular reminder: tactics aren't strategy.

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Human Hatstand

@johnnieego

4 years

@fer_machado123 Anybody familiar with your work knew the next line would be about empowering women, but using such a triggering line to catch attention is abhorrent. Poor judgement this time I think, which is a shame as there is a great initiative behind it.

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Human Hatstand

@johnnieego

3 years

Please, please, please, I implore you not to value lessons from people like this who don’t even know what they don’t know. You might not need a degree, but you will benefit from a marketing education and will see through this kind of “it worked for me” 🐴 💩

Zain Kahn

@heykahn

3 years

I went from zero to leading marketing teams in 5 years. But I never studied marketing in college. Those 5 years I spent 1,000+ hours studying 100s of books and resources. I've distilled everything I learned in those 5 years into 7 simple frameworks. Here they are ― for free:

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Human Hatstand

@johnnieego

25 days

@anon_opin As far away from single use as any plastic will ever be, though.

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Human Hatstand

@johnnieego

3 years

Latest blood test shows my blood sugar level is down from the abnormally high that led to my diabetes diagnosis 9 months ago to now being just 1 point above the normal range. The lifestyle changes are working then ✊

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Human Hatstand

@johnnieego

2 months

@BBCNews It's alright, I've fixed it.

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Human Hatstand

@johnnieego

3 years

Feeling positive, and making positive changes. Signed up for both adult swimming lessons and @markritson ’s miniMBA this week. Cheers!

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Human Hatstand

@johnnieego

3 years

Ah, Murray, what can I say? The world’s a dumber, less funky, less generous place without you. Drinking the Macallan he knew so well, listening to the @ScotStratGuy mix on @IsolatedTalks radio. #Sunday7Social fam may recognise the bins in the background. #CheersCaptain 🥃

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Human Hatstand

@johnnieego

3 years

Too many of you to mention, but you know who you are and thank you. But still I “knew” there was only one way to stop the pain. But one special person wouldn’t let me take the easy route out. I owe today to @gemmyred . I love you mate ❤️❤️❤️

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Human Hatstand

@johnnieego

10 months

@anon_opin Yeah, but your rice isn't as fluffy as mine.

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Human Hatstand

@johnnieego

2 months

@JVMonte2 Tainted Love

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Human Hatstand

@johnnieego

3 years

And so today I’m able to think fondly of my beautiful little brother without falling apart. I have my children with me today, and they’ll be staying over as they now often do. I have a dream job. It’s not been easy, but I’m glad Gem dragged me back from the brink.

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Human Hatstand

@johnnieego

3 years

@HelloKrystalWu Never forget that you are not the consumer, even if you 'get high on your own supply', your take is skewed. And consumers will never care as much as you do or as much as you assume they do. Make the most of the attention they do decide to give you.

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Human Hatstand

@johnnieego

2 years

First week of the new gig done. Cheers everyone 🍻

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Human Hatstand

@johnnieego

2 years

Some personal news. For those that don't already know, I am delighted to have joined the brilliant team (as well as @Giles_Edwards ) at @Gasp_4 in a new role of Business Director. This follows their successful hiring of Hat as Head of Headwear. It's good to be reunited.

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Human Hatstand

@johnnieego

3 years

First adult swimming lesson done. Managed 3 metres unaided. Well chuffed with that, I thought I’d be in water wings fir at least a month.

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Human Hatstand

@johnnieego

1 year

@markpollard Being caught in a cycle of politics, finding everything you used to think was a priority is at best a nice to have, moving farther from the creative process and working to bizarre KPIs based on an unconnected team’s bonus package.

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Human Hatstand

@johnnieego

2 years

Happy Father’s Day to me. For the first time since my youngest was born and my estranged wife left with them during what was certainly a traumatic lockdown one, I was able to wake up with both my kids in my own home and spend the whole day with them. Sweet dreams are made of this

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Human Hatstand

@johnnieego

23 days

@toryboypierce Why is this pointless prick even in my feed?

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Human Hatstand

@johnnieego

2 years

When I was diagnosed diabetic my blood sugar level was dangerously high, double what it should be. My 6 month blood test showed if got it down to a few points above normal. My last test has it back normal. Meds play a part, but so do the lifestyle changes I’ve made. Go me.

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Human Hatstand

@johnnieego

2 years

One thing that’s helped me deal with the ups & downs of life - wins & the losses, joy & pain - is accepting that vulnerability is not weakness. Here’s me opening up to @markpollard on @sweathead . Warning: it gets dark, but there is light. I’m still here ❤️

When Every Single Day Hurts - John Lyons, Senior Marketer

In this episode, I speak with John Lyons, a senior marketer who was recently at the LEGO Group. John has been weathering a difficult few years. He's shared hi

podcasts.apple.com

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Human Hatstand

@johnnieego

3 years

Homework night #miniMBA

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Human Hatstand

@johnnieego

10 months

Ah poop, it’s the “personal news” I never wanted to have to share. The shitheap current economic situation has lead to my role at …Gasp! being made redundant. A tough decision, but the only and smart one for right now. No regrets, it was a wonderful time. Next steps…?

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Human Hatstand

@johnnieego

10 months

Works Christmas party when you’ve just been made redundant. Don’t think I’m going to pull. Just me and the #AdventuresOfHat

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Human Hatstand

@johnnieego

2 years

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Human Hatstand

@johnnieego

1 year

I love the smell of a confirmed new client win in the morning.

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Human Hatstand

@johnnieego

3 years

To you, Murray. Sláinte ❤️

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Human Hatstand

@johnnieego

3 years

Work kit has arrived!

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Human Hatstand

@johnnieego

3 years

Marketing Twitter this weekend

Cllr Ryan Thomson

@ShetlandRyan2

3 years

This pepper has seen some shit.

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Human Hatstand

@johnnieego

3 years

Yeah, I accepted your LinkedIn invite. I swear, if you hit me with an instant cold sales pitch I will hunt you down. You know who you are.

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Human Hatstand

@johnnieego

3 years

The first rule of marketing: you are not the consumer. I'm all for leftfield creative/tactics, but this is a spectacularly bad take. Do things that your audience will think are funny or awesome even if people who are not your audience - you, your agency - think it won't work.

Brian Armstrong

@brian_armstrong

3 years

11/ I'm still new to marketing, but “Do things that you think are funny or awesome even if people tell you it won’t work” seems like reasonable advice so far.

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Human Hatstand

@johnnieego

2 years

How it started vs how it’s going

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Human Hatstand

@johnnieego

5 years

Casual racism, celebrities having to “come out”, and a never-ending Tory government. Oh.

Kelly Thompson

@kthompsonbbn

5 years

Without revealing your age, what's something you remember from your youth that today's youth wouldn't understand ?

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Human Hatstand

@johnnieego

2 years

Online retailers should be made by law to declare who they use to deliver goods. There is no fucking way I’d have paid for express delivery had I known the Christmas present for my son would be sent by fucking #Evri

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Human Hatstand

@johnnieego

3 years

So today is 2/2/22 or, if you're American, 2/2/22.

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Human Hatstand

@johnnieego

2 years

🎶Wherever I Lay My Hat (That’s My Home🎶

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Human Hatstand

@johnnieego

3 years

Might have also gone overboard on the staff sale 👀

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Human Hatstand

@johnnieego

2 years

I’m old enough to have worked in digital before social media and cookies. When you had to craft a campaign like any other medium and not just rely on algorithms and shitty intrusions.

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Human Hatstand

@johnnieego

1 year

Time for a @Nudgestock selfie, me @wordmancopy and @Giles_Edwards #AdventuresOfHat

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Human Hatstand

@johnnieego

2 years

Seven years ago today my world changed forever. Happy birthday beautiful boy ❤️❤️❤️

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Human Hatstand

@johnnieego

1 year

Screw your KPIs, THIS is a what marketing success looks like @tescomobile @MADFESTLONDON

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Human Hatstand

@johnnieego

2 years

A drop of The Macallan, bought this time last year in memory of the beautiful human. Thinking of you, the music and your family big guy ♥️ @ScotStratGuy #CheersCaptain

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Human Hatstand

@johnnieego

1 year

Finally, what I’ve worked so hard for all my career. I can’t tell you how happy I am right now! Can. Lyons. The first of many.

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Human Hatstand

@johnnieego

2 years

Hey BBC, the extraordinary thing is not that he’s 80 years old, it’s that he is Paul fucking McCartney. Untouchable legend.

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Human Hatstand

@johnnieego

3 years

@Dr_Draper Marketing is letting as many people as possible know you are up for a shag. Branding is how they remember you were a good lay. Buy my book: How Erections Grow.

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Human Hatstand

@johnnieego

4 years

@claremackint0sh This is wonderful. I lost my youngest brother 4 years ago, it took me a couple of years to feel in control of anything. Tomorrow would have been his 40th birthday, I still take his birthdays off work but I can now say his name without breaking. 💔

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Human Hatstand

@johnnieego

10 months

Best thing about not working right now? Getting to hang out with this one ❤️

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Human Hatstand

@johnnieego

4 years

Five effing minutes without a Zoom call.

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Human Hatstand

@johnnieego

3 years

Ok, let's get meta (as opposed to Meta) on this. Posting my reply to a LinkedIn post of a screengrab from Twitter as a screengrab back on Twitter. TACTICS ARE NOT STRATEGY GAAAAAAAAAHHHH

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Human Hatstand

@johnnieego

12 days

@bbclaurak Get off air seems apt.

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Human Hatstand

@johnnieego

2 years

Superhero day at work, presenting Mr LEGO! Context: when my old agency worked with LEGO, my client invited Stan to the office. Stan always called him Mr LEGO. When I joined it was replacing my old client, so I became Mr LEGO.

Human Hatstand

@johnnieego

2 years

No, YOU’RE sat on the tube trying and failing to conceal the cape you’re wearing. By day, man with Hat, by night… #AdventuresOfHat

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Human Hatstand

@johnnieego

3 years

Some 'personal news' as they say. Today's my last day at @ndlgroup as I take a step in a slightly different but hugely exciting direction. More on that later, for now I want to publicly thank the whole team for being amazing, lovely, supportive & letting me fly. Thank you ❤️

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Human Hatstand

@johnnieego

4 years

There’s little more insidious than the undeserving poor narrative. I grew up poor. My petty criminal dad once robbed a sports shop so his kids could dress like their friends and feel normal. I didn’t know at the time, but remember feeling a 1000 feet tall for once.

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Human Hatstand

@johnnieego

6 years

@GaryLineker LEEEAVE IT GAREE EE AINT WERF IT! (He really ain’t)

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Human Hatstand

@johnnieego

3 years

Michael Vaughan talking about times moving on, and what is unacceptable now wasn’t back in the day. No mate. It’s always been unacceptable. It’s just you didn’t care enough to understand that until it came back and affected you personally.

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Human Hatstand

@johnnieego

2 years

First run of week 9, an unbroken 30 minutes, shaved 60 seconds off each k and the longest distance in my entire bloody life. Almost there. Apologies for the sweat Hat, I’ll make it up to you #AdventuresOfHat

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Human Hatstand

@johnnieego

2 months

@anon_opin Scrappy Doo is Tommy Robinson. He can fuck right off.

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Human Hatstand

@johnnieego

3 years

For fuck sake, if there is one industry where the value of broad input should be understood and celebrated it should be marketing. You are not your fucking audience. Research and diversity within research matter.

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