A little more of a Crowdfunder update for you all. We have, excitingly, commissioned the brilliant Sheffield-based artist & poet Wemmy Ogunyankin to write a poem for Hop Hideout. This is part of our ‘Supporters Artwork’ from the Crowdfunder pledges which helped us to move…
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📣 Hop Hideout, Leah’s Yard 📣
We’re thrilled to be joining the new community at
@LeahsYard
in 2024! The grade two-listed courtyard space in the heart of the city. It used to house ‘Little Mesters’ industrial workshops. Head to our
@crowdfunderuk
😻⤵️
Well the new
@ExposedMagSheff
is out & so is our NEWS 📣 We’re opening a Hop Hideout beer shop & tasting room in
@LeahsYard
this year!!!! We can’t wait to be a part of that community inc
@PeteMcKee
new gallery space, situated in the
@Sheff_HoC2
area. There’s lots of details…
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@P_U_B_L_I_C_
@DominicMadden
@Leadmill
This is getting sneakier and sneakier tbh! Leave the
@Leadmill
alone and regenerate another building in Sheffield that needs it, invest your time and money in your own space. You certainly aren’t winning any support (or gig goers in Sheffield!) by this kind of action. Shameful.
So the news is out, the BIG reveal is here! So excited by all of this, can’t wait to get started
@Kommune18
🍻 It’s going to be a whirlwind next few weeks as work begins. We’ve just launched a
@crowdfunderuk
project too offering generous gift cards &...
Merry ruddy Christmas every1 🎄Big thanks to all you folks, our lovey customers, & suppliers who’ve kept us in stock of brilliant beers, ciders & wines this last 12 months 😘🍺🍏🍾Looking forward to putting the swollen pregnancy feet up for a few days! 😂 See you the other side🤞
✨WIN✨ Ultimate Caturday Bundle 😽
We are excited to offer this bundle of cat-tastic beers to celebrate our
#HopHideout
7th birthday.
Plus free Zoom links to all our birthday events Sat 21st November🎈 1/4
✌️ END OF AN ERA ✌️
As someone said on Sun, it’s the end of one chapter & onto the next fantastic one! Thank you to everyone who passed by yesterday & slurped all our draught taps dry & bought those extra bits from us to make today’s moving a bit easier. It’s been wonderful 1/4
It’s been an incredible journey & thank you for all your support with Hop Hideout’s new opening in Leah's Yard 🙌 It has closed successfully now, just short of £10,000. I’ll be contacting everyone who pledged tomorrow. Can’t wait to share all the updates & see you there 🍺
Honestly this afternoon has been UNBELIEVABLE. Hearing about
@GarrettOliver
Fonio West African grain brewing initiative inc trying for 1st time on cask his
@BrooklynBrewery
&
@thornbridge
collab. Then talking to Garrett,
@PeteBrownBeer
Jim & Simon after. Memories I’ll cherish❤️
#HopHideout
is a proud female-led beer & cider business. We choose to support companies who endeavour for good positive business & staff practices, with zero tolerance to harassment & discrimination of any kind, enabling & providing opportunity & equity ➡️
Look who just gave us an impromptu
@thornbridge
tour (Jules went to where the office used to be in 2019?!? Everything’s moved around😹) Though
@ThornbridgeDom
definitely hasn’t changed….
Hi folks it’s our 1st Sat ‘off’ since March this year🎈🥳 Taking time out to celebrate our 7th birthday with you. Thanks to every1 who bought birthday goodies. We shipped and delivered over 60 packages. If you bought birthday goodies and haven’t had zoom link please shout up now
😻 10 Years of Hop Hideout 😻
Have you seen our feature in this month’s
@ExposedMagSheff
…? 📖
Pick up a copy or read online. Thanks for your continued support & it’ll be the big 1-0 party in Nov 10th to 12th🍺🍎🍾🎉
“I think what I’ve always hoped for, & worked towards,
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Our new
#beerstyles
blog series launches today from
@beerwithnat
Today Natalya discusses Munich Helles versus German Pils. We recently completed her Virtual Beer School & it’s rekindled our passion for the wonderful myriad of beers out there. Enjoy 🍺
Look who came to visit us today 😻 It’s only
@LilyWaite_
@QueerBrewing
Very soon we’ll be able to share more about a secret (not so secret!) book project &
@SheffBeerWeek
happenings….
“At a time when we’re hearing the hardships many small businesses face, it’s also a good time to reflect on those who continue to survive & thrive. As one of a handful of 100% female owned beer shops in the UK, Jules Gray has from the very start 1/2
All the positivity for the hospitality industry and our friends and neighbours working in and around the sector at the moment, awaiting today’s announcement 🙏
Thanks to everyone who popped by today
@beerofsmod
(& to Dann & Martha for welcoming us). Our 1st ‘retail’ space for 3 months! Lovely to catch-up & see you all from a distance. Captured some more lockdown portraits 📸, blog coming soon.
@kommune_ch
news next week. Cheers ALL 😘
We’re proud to be celebrating
@BeerShopDayUK
in July, with over 65+
#beershops
around the UK. After a tough 12 mths (for us all) it’ll be brilliant to safely & with bags of joy bring vibrancy back to the local high street & shout positively about our sector
#indiebeershopday
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We’ve added the draught menu as a website page so you can view in advance to make those important drinking decisions. Order at our counter with your table number ready... Have to say the
@neptunebrewery
x
@MelissaCole
is tasting and looking delightful 👌
👋 ELLO’ FROM HOP HIDEOUT
After the
#beertasting
on telly last week we’ve had quite a few new followers, & enquiries, so thought we’d do a little intro. Welcome everyone it’s lovely to meet you all 👋
#HopHideout
started back in November 2013 as a little
#beershop
along…
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🎁 What A Year 🎁
It’s been another arduous year, but in many ways we’ve had the best gift (Ivy), so it’s been rewarding & hectic too! It’s also why you’ve seen a little bit less of me (Jules) in Hop Hideout & a bit more of Gav & Sam (huge thanks to our staff members for..
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We have taken a beer off sale today at Hop Hideout in light of a number of serious allegations on the company’s toxic culture. We will be contacting breweries named (and wholesalers) and asking direct what actions they are taking. We will review ongoing (as we already do). 🙏
After reading many of the stories Brienne is sharing from the US on sexism I’m absolutely horrified. I listen to victims. All those breweries and companies named must listen and take action. I expect company reviews immediately, sexual harassment and company policy/culture over…
📖 Jules Gray of
@HopHideout
is one of the foremost women in today’s beer industry who features in The Devil’s in the Draught Lines: 1000 Years of Women in Britain’s Beer History by Dr Christina Wade (
@Braciatrix
).
👉 Pre-order here:
We’ve stocked and excitedly talked about Cantillon at Hop Hideout since being open in 2013. However after their Zwanze Day antics at Moeder Lambic recently (let alone other items I’ve…
We is OPEN folks 12-5pm 🙏🍺 Photo from pre-pandemic happier times; we have the till screens up, face masks on and are powered by the usual hand sanitiser 🙃Lots of nice beer, cider and wine. All 100% refrigerated and more online too
See you soon
#cheers
IRL • In Real Life •
🎂 What a wonderful day yesterday was 🙌 meeting up with so many good beery folks. Thanks to
@beerwithnat
for bringing her Virtual Beer School together in
#Sheffield
. We joined forces & celebrated Hop Hideout’s 8th birthday too,
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Oooooof, absolute classics are gracing our shelves today, it’s been years & years since we’ve had
@OdellBrewing
(Not from our choice! Just the intricacies of sourcing US beers). But we’re overjoyed to have these in👌 Founded in 1989, by Doug & Wynne Odell, & his sister Corkie 1/2
📣 News announcement 📣 We’ve decided to make a few changes post lockdown and we hope you like them 😃 This one means we will now have a permanent*
@beerofsmod
tap pouring an ever changing selection of their delicious beers 🍻1/2
🎂 BIG NEWS 🎂 Can you believe Hop Hideout has been going 9 years!?! It’s our birthday this Nov & we’re celebrating in style with a beer collab alongside our friends & favs
@WildCardBrewery
AND
@craftybeergirls
🎉
Tues 4th October, watch the
#brewday
on our socials. 1/3
It’s lovely when people visit us, we always really appreciate it & it’s great to catch up about other place’s beer scenes. So huge cheers to
@GreenGoddessPub
for popping by when they were in town!
So the Mikkeller run
@Peakender
Sat am was an unexpectedly great turn out! Big up to all those runners who turned up after a heavy hitting & beery Friday💪 Thanks to Stu for helping out route planning. Ended up being about 7km 😂Big thanks to
@thornbridge
for the post run jaipur
9th birthday tasting in full swing with
@jaegawise
We’ve dived into 1st
@WildCardBrewery
beer 🐠 Sharing with all the lovey folks who’ve joined today and
@craftybeergirls
crew 😻
Thanks for our birthday card Sam & Keir 🎂
Our
@RossCider
event starts soon, see you at the shop at 6pm! Taking Albert on his first
#Sheffield
tram, we’ve got cider so no worries here…
We’ll be sharing 2018 & 2020 Raison D’Être side by side FREE, limited tasters, once it’s gone it’s gone 🍎
Thanks to
@ExposedMagSheff
for including us on their cover & newsletter this week to your inboxes 🫶 If you haven’t heard, or missed it, we’re moving from our current location to
@LeahsYard
Follow our socials to hear more of an update next week 😽
*WE ARE BACK* But very reduced hours and only
#mailorder
(minimum £20, Free shipping over £50, UK Mainland only) and
#homedelivery
(minimum £25, Sheffield postcodes S1-S8, S10-S11, S17) PLEASE READ 👋 full post here ➡️
Thanks to
@vocationbrewery
for an invite to trade soft launch at their new
#Sheffield
bar on Division Street. Good luck for tomorrow’s official opening and welcome to the local beer scene ✨ Nice selection (loads of taps!) across cask and keg plus child friendly. 🙏
Huge love to
@FyneAles
for putting on a brilliant
@FyneFest
🌞 It was our first family camping trip & we couldn’t have asked for better weather (blazing sunshine), welcoming festival vibes, superb beers & ciders, lots of Jarl on tap & wonderful views in the glen 🤙
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Thank you for Ivy’s new outfit - let me know who dropped it in to the shop for her 💙 Looks handmade, love it with all the bees & bugs 🐝🐛🐞 You lovely folk!
Good luck to all our friends in the beer trade
#reopening
today🍺🤙
#BeerKind
everyone, May the froth be with you! It’ll be our first time pouring a draught beer in 7 months! Though we’re hoping the other 20 years of pouring them help us remember😂 Open 12-7pm today.
#hophideout
What a weekend in Sheff. Thank you everyone 🙏🎉 Our good friend beer writer
@PeteBrownBeer
came to visit us today for a natter over a pint of
@QueerBrewing
Pub Pride. Always great to catch-up. Then there’s been amazing energy all wkd with
@welovepulp
playing 2
#homecoming
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We’ve reached our goal 💯😻 Cheers to Nick, David(s), Vik, Elli, Tracey & Phil who all got us over the line today. We do have a stretch target till the end of project - 7th May. We’ll be hosting a few events inc our last running club from the current place to SMOD this Sat 13th✌️
COULD NOT SAY NO to
@Schlenkerla1405
smoked malt spirit 😍 Traditional Franconian beer spirit distilled from
#Schlenkerla
and matured on Schlenkerla smoked malt for several months...
Huge thanks to the beer leg-end
@RogerProtzBeer
for joining myself & Alex for the launch event of our 💧🌚 Moon Under Water Beer & Book Club 🌚💧 A big thanks to
@ArtsKurious
&
@CornucopiaRadio
for aiding us in the
#podcast
recording AND an even bigger thanks to the audience 🍺📚
Launch weekend (today!!!!)
@Kommune_CH
we’re opening slightly later to fit in with the main service. So Fri & Sat 12-8pm, Sun 12-6pm. We’ll then be open usual hours from Tuesday 26th March 🍻 Should have mentioned this yesterday in our big post! 1/2
OPEN 🥁 12 to 4pm today and all the way through till Sat 🙌🍺📚🎄Then we’re out on the road tonight with
#homehideout
deliveries 🚗 *toot toot*
(Easy access one level in store for all, lots space inside, usual Covid precautions - face coverings, hand sanitiser and ltd numbers)
Barely did any socials yesterday due to all the joy at our Paws Party, thanks for coming folks. 😻Florence took home the pet prize &
@garethsefton
won the Quizzy Quiz! Thanks to
@thornbridge
& everyone for the prizes & bottleshare 🍾 & special quiz guest
@JamesOHaraAgain
Such an insight on beer label branding, marketing and design from Pete Brown. The vessel really is the CAN-vas.... 📚 Beer by Design
@PeteBrownBeer
new book is out very soon. Thanks (again) to everyone listening in and joining the discussion, at tonight’s Hop Hideout
#PawsParty
🎟 Hop Hideout 9th Birthday Bonanza 🎟
Hop Hideout Birthday Celebrations…🎉
It’s our 9th birthday this Nov & we’re celebrating all wkd from Fri 11th to Sat 13th. Where does time go?!?
From Friday 11th we’ll be pouring
@WildCardBrewery
beers as part of our tap takeover
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Starting to feel excited about the new city centre Hop Hideout location, esp with the sun shining over it today ☀️ Peachzz new artwork in Pounds Park looked stunning, just next door to
@LeahsYard
too 🙏 We met up with some of our new neighbours to have a chat about things &…
We’ve gone all
#WesAnderson
inspired on this sunny day sorting our stock out for the pop-up this Fri & Sat at Saint Mars 🍾We’ll be doing Geuze glass pours celebrating
#ToerdeGeuze
weekend plus a selection of beers to drink in &/or take away. Come see us in the Smod yard 2 -7pm👋
Thanks to
@LivBeerCo
for asking us along tonight & thanks for joining in folks. We’re handing back over to
#livebeerpub
(Also Genesis isn’t my song choice 🤣🤣🤣). This is us - Jules & Will in a windy Copenhagen 🌈🌈🌈 keep smiling all, we’ll get through this🙏 love Hope Hideout
Thankyou to our lovely customers, this award is for you mwah x
RateBeer🏆Best Bottle Shop, South Yorks.
Well done to all the other Sheff beery businesses (
@SheffieldTap
&
@ShakespearesShf
) & our friends
@beerofsmod
for being in the Top 10 New Brewers (in the World!) too! 👏
Just had a team meeting with Grimbold and
@beerofsmod
We’ve decided he’s going to do the brewery tour instead of Dann and Martha 😂 Not sure how that’ll actually pan out but 100% cute doggo action guaranteed (Dann might have to takeover but we’ll give Grimbold...1/2
🍎 British Cider Week 🍐
We’re celebrating all this week with daily offers on British
#cider
& showcasing makers. Today is all about Lydia & Tom
@ArtistrawCider
based on a small holding just outside Hay-on-Wire. Passionate environmentalists Tom’s even been on
@BBCCountryfile
🌿
Fun
#hoppybirthday
fact
#1
- We were one of the first ‘drink in’ beer shops in the UK. Founder Jules was so inspired by the concept of beer shop ‘sample tables’ during trips to Belgium, she decided to do it
#trendsetters
#hophideout
📸
@marknewtonphoto
(L: Abbeydale / R: City)
Coming up to 7.5 years for Hop Hideout! Reminiscing a little this morning as we think about the past, pr-ale-sent & beery future 😆 Tried to find all our beer collaborations over the years, but likely missed a few. Please feel free to remind us of any & which ones you enjoyed🎈
Been a tough day for trade drink in with all the tier announcements at short notice. BUT we’ve been humbled to see lots of you - solo drinkers, family bubbles 🍺 Thank you ❤️
#hopehideout
🌞What a day for a ROAM🥾 The Sun came out, shining bright for our A Right To Roam beer launch during the final wkd of
@sheffbeerweek
🍺 Huge thanks to every1 who came down to hear
@nickhayesillus1
talk about his books, the Right To Roam campaign & try our IPA with
@beerofsmod
🙌
PEOPLE OF THE NORTH. THIS IS NOT A DRILL.
The beer is real, we’ve brewed a Bloody Mary Porter using
@HendoRelish
and it’s launching today!
Available online and at
@NMBCoRefectory
&
@NMRefectoryMCR
NOW! 🔥🔥🔥