Eric Lancheres @ericlancheres Twitter profile

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Eric Lancheres

@ericlancheres

1 year

SEOs: Save time and your sanity with the new Auto-Optimize feature from (Warning: It's addictive)

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Eric Lancheres

@ericlancheres

2 years

One of the first full Google May Core update recoveries. The site regained all it's traffic and is still climbing. Here's what we did (thread): #SEO

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Eric Lancheres

@ericlancheres

1 year

Here's my full Google Helpful Content Update research. I spent 180+ hours and thousands on collecting and processing the data, experimenting and validating results. Charts and recovery info included. Constantly updated with the latest test results.

Google Helpful Content Update September 2023 - Review, Analysis and Recovery - On-Page.ai

Full Helpful Content Update report by Eric Lancheres. Includes important information, analysis, experiments, charts, theories and recovery information.

on-page.ai

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Eric Lancheres

@ericlancheres

2 months

I created a list of "How Long Does It Take Google To React" to the ranking experiments. I have found that giving Google sufficient time to respond to changes can be more beneficial than rushing into excessive modifications before Google has had a chance to react. (More in 🧵)

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Eric Lancheres

@ericlancheres

4 months

SEOs: Here's my full research on how Google REALLY works. I share 140 unique findings that can help you rank better on Google (and recover) and my personal step by-step ranking process. Includes 44 detailed diagrams and a complete 2 hours training video

How Google Search Really Works – Discoveries From The Google Leak - On-Page.ai

Discover how Google search really works and leverage recent discoveries for better rankings. Over 75 new discoveries, 62 diagrams, 2 hours of video and more.

on-page.ai

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Eric Lancheres

@ericlancheres

1 year

This SEO feature saves me so much time, it's unbelievable. Auto-Optimize adds the most relevant entities into my text in a contextual manner. It's the quickest way to refresh my old content for rankings.

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Eric Lancheres

@ericlancheres

1 year

SEO PROCESS: 10 articles in under 10 minutes. This new workflow means SEO agencies can laugh all the way to the bank while they post fresh, custom tailored content with images in minutes. Just pure productivity.

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Eric Lancheres

@ericlancheres

1 year

I have been researching Google Core Updates (and helping people recover) for over a decade. I just discovered NEW factors for the latest Google Helpful Content update... I was thinking of sharing ALL my findings and discoveries as a Twitter exclusive. Is that a good idea?

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Eric Lancheres

@ericlancheres

6 months

Here's my full Google March Core Update research. I spent 220+ hours and thousands on collecting and processing the data, experimenting and validating results. Charts and recovery info included. Constantly updated with the latest test results.

March Core Update from Google – Review, Analysis and Recovery - On-Page.ai

Full March Core Update report by Eric Lancheres. Includes important information, analysis, experiments, charts, theories and recovery information.

on-page.ai

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Eric Lancheres

@ericlancheres

4 months

A reader performed a full traffic recovery following my March core report. The trick: Significant user experience improvements. (It took 1 month for Google to accumulate new user data after the fixes were implemented.) And then, a full recovery!

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Eric Lancheres

@ericlancheres

1 year

Accidentally discovered a killer SEO hack that skyrocketed my site's user retention! Cut off intriguing visuals (charts, tables, you name it) at the fold to get your audience scrolling. Tried it site-wide and BOOM, engagement through the roof!

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Eric Lancheres

@ericlancheres

4 months

That's quite a Google leak. I have been going through it for hours and discovered potentially new ranking factors. (And of course, we've confirmed dozens and dozens of things we already suspected).

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Eric Lancheres

@ericlancheres

1 year

Test results for the HCU are starting to come in. New tests are underway and I made a new potential (very interesting) discovery about the HCU. I still need time to process everything however I plan on keeping the page up-to-date for the SEO community.

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Eric Lancheres

@ericlancheres

1 year

I suspect that Google has toned down the effect (reduced the weight) of the HCU in the past 24 hours as a few of the sites affected are seeing a slight uplift.

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Eric Lancheres

@ericlancheres

11 months

Here's my full Google ranking case study and research into entities. I spent hundreds of hours on the year long case study and dozens more refining the theories behind the surprising results. Includes methodology, ranking graphs, user metrics & examples.

How To Achieve Top Google Rankings With Entities While Avoiding Over-Optimization (Full Case Study)...

Full case study report by Eric Lancheres. Includes how to rank on Google using entities and how to avoid Google over-optimization penalties.

on-page.ai

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Eric Lancheres

@ericlancheres

1 year

Huge update on the Helpful Content Update available now! Includes some experiment results, a potential discovery and a new theory based on the results. (New content is highlighted in purple.)

Google Helpful Content Update September 2023 - Review, Analysis and Recovery - On-Page.ai

Full Helpful Content Update report by Eric Lancheres. Includes important information, analysis, experiments, charts, theories and recovery information.

on-page.ai

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Eric Lancheres

@ericlancheres

1 year

Updated the Helpful Content Update report to include new data from the community and updates on the experiments. When SEOs are united, nothing is impossible.

Google Helpful Content Update September 2023 - Review, Analysis and Recovery - On-Page.ai

Full Helpful Content Update report by Eric Lancheres. Includes important information, analysis, experiments, charts, theories and recovery information.

on-page.ai

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Eric Lancheres

@ericlancheres

11 months

I just spent all day updating the Helpful Content Update report to include the new information from the Search Liaison team: Recent communications help confirm suspicions, corroborate theories and edges us closer to a solution. (And we have a new test!)

Google Helpful Content Update September 2023 - Review, Analysis and Recovery - On-Page.ai

Full Helpful Content Update report by Eric Lancheres. Includes important information, analysis, experiments, charts, theories and recovery information.

on-page.ai

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Eric Lancheres

@ericlancheres

1 year

NEW On-Page Stealth Writer V3 doesn't just copy what's on the web, it performs deep live research to give you something even BETTER than what's out there. With 1-click, you can make 100 articles that pass our AI detection. Join me on May 30th:

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Eric Lancheres

@ericlancheres

6 months

I have begun writing the Google March Core Update SEO report in which I share all my data, new discoveries, unexpected loopholes, on-going tests and propose theories to explain what happened... and IF I'm correct about my discovery, potential recovery paths.

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Eric Lancheres

@ericlancheres

1 year

Brace for impact! The next wave of exclusive Stormgate Alpha access is launching August 7th. Unfortunately, I know it's not feasible for everyone to get in... yet. @Frost_Giant @PlayStormgate

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Eric Lancheres

@ericlancheres

1 year

Solid link bait is essential for your website's SEO foundation. I see too many individuals kicking off a website without a "flagship article" that's designed to attract links and lead their site to victory. Here are some of my favorite link baits (Thread) 🧵

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Eric Lancheres

@ericlancheres

11 months

I just spent the past 2 weeks working on this new SEO research article, hope you guys enjoy it. It is focused on entities, user experience and how to rank after the Helpful Content Update. Comes out very shortly.

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Eric Lancheres

@ericlancheres

3 months

Here's my NEW Google Ranking Strategy Discover a step-by-step approach that works for new and established sites alike after the Google updates.

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Eric Lancheres

@ericlancheres

2 years

If you love being on the cutting edge of SEO as much as I do, then join me this Wednesday June 22nd at 2:00pm EST for some breakthroughs in SEO that I'm going to share: #seo I will be sharing my best stuff, for free.

How To Rank On Google For Your Most Profitable Keyword With On-Page.ai – Registration

On-Page.ai Presents Never-Before-Seen”DeTechnology”For the SEO Industry Launch Sep 21st 9:00am EST If you are seeing this page, you are already registered. You will receive a special email with your...

on-page.ai

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Eric Lancheres

@ericlancheres

4 months

Spent 8+ hours digging through ALL the leaked Google API calls. (Whoa, there's some crazyyyy stuff that hasn't been mentioned yet.) That was a LOT of tedious work! I still have to figure out how to put everything together because I have pages and pages of notes / references.

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Eric Lancheres

@ericlancheres

5 years

Google September 2019 Core Update: Full analysis of over 6.6m+ pages reveals small tweaks produce big results. @rustybrick @CyrusShepard @mattdiggityseo @sengineland @randfish @Marie_Haynes

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Eric Lancheres

@ericlancheres

6 months

Here's my Google March Core video guide: I've distilled the most crucial SEO insights to help you accelerate the recovery of your lost traffic.

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Eric Lancheres

@ericlancheres

1 year

I have been quiet lately as I'm still working on the Helpful Content Update (2 weeks straight now...). I will have quite a surprise for SEOs next week.

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Eric Lancheres

@ericlancheres

2 years

1. We identified and updated all the thin and improperly formatted content on the site. (We considered any article less than 400 words to be thin). We removed useless posts and added content to the good-but-not-complete posts.

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Eric Lancheres

@ericlancheres

10 months

It appears there may have been a slip-up in the recent Google trial: If I'm understanding correctly, it's possible that 86% of desktop searches result in a click and only 66% of mobile searches result in a click.

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Eric Lancheres

@ericlancheres

1 year

@MrBeast @GonsolinRBW Let's use some your resources to help find solutions for Crohn's and digestive issues!

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Eric Lancheres

@ericlancheres

8 months

How I create local articles and blog posts that gets the phone ringing for my clients

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Eric Lancheres

@ericlancheres

10 months

Massive recovery update video (20 min) for the Helpful Content Update now available: It's not easy to recover but it can be done. @GaelBreton

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Eric Lancheres

@ericlancheres

2 years

2. We created 30 new topically related articles to support our 'money pages'. These new articles have no affiliate links, no commercial intent and are geared exclusively towards helping the user (While keeping our users longer on the site).

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Eric Lancheres

@ericlancheres

2 years

@lostcyclingdude It's the same. There's a myth within the SEO industry that you must add boiler plate stuff to rank... when in reality, the algorithm measures trust and reputation differently than manual reviewers. If you keep your users happy, search engines will be happy.

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Eric Lancheres

@ericlancheres

1 year

I've spent hours analyzing Google Core Updates. One of my go-to methods? Sorting by 'Last Updated' to quickly gauge a site's SEO health. This simple trick has been a game-changer for me, offering instant insights on whether a site is thriving or in serious trouble with Google.

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Eric Lancheres

@ericlancheres

4 months

@golfinsideruk Changing how visitors interact with a site is difficult but possible. The full reports are: and I would read the user experience/site metric portions. Ultimately, it means having longer, more frequent Chrome sessions from users.

How Google Search Really Works – Discoveries From The Google Leak - On-Page.ai

Discover how Google search really works and leverage recent discoveries for better rankings. Over 75 new discoveries, 62 diagrams, 2 hours of video and more.

on-page.ai

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Eric Lancheres

@ericlancheres

1 year

@MKBHD Just saw it, good video! The race with the Porsche was well filmed and I enjoyed the 2 second head start idea. The more context you can add to the video, the better. I would have enjoyed people reactions, breaking examples, etc. More 'show' and less 'tell'.

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Eric Lancheres

@ericlancheres

2 years

5. We went into the search console, identified pages that were "found but not indexed" and improved all of them. We resolved all the issues we could find in the search console.

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Eric Lancheres

@ericlancheres

4 years

@dohertyjf @JohnMu @yourjennyjaan @aleyda @Jammer_Volts @neilpatel @methode @rustybrick Lies, I just released a plugin yesterday called the Perfect SEO plugin.

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Eric Lancheres

@ericlancheres

2 years

And that's it. 2 weeks later the site surged back to life, regaining all it's rankings, traffic and profitability. Woo! I acknowledge that Google is still performing updates so this might have been positively impacted by a post-May-Core recent update.

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Eric Lancheres

@ericlancheres

4 months

"How To Rank On Google - Discoveries From The Leak" printable 125 page PDF is now live on the site for free

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Eric Lancheres

@ericlancheres

9 months

And work resumes. There's going to be a lot of new, never-before-seen SEO tech being deployed in 2024! I have been working on something for the past 4 months that has been really challenging... good things are never easy.

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Eric Lancheres

@ericlancheres

1 year

I might have made a mini-breakthrough with regards to the Google Helpful Content update research... And YES, Google is getting it "wrong" for a few genuinely helpful sites that I'm reviewing at the moment. I disagree with the people that say that all sites affected deserved it.

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Eric Lancheres

@ericlancheres

5 years

Marketing & SEO friends... I'm making Traffic Research Bunker completely FREE until April 15th (No strings attached, no CC required). I've never done this before but the time seemed right.

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Eric Lancheres

@ericlancheres

1 year

The most annoying part about reverse engineering algorithm updates like the Helpful Content Update is waiting for Google to react to the experiments.

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Eric Lancheres

@ericlancheres

1 year

We are in the process of validating some theories about the "Google Helpful Content Update". As someone that has been focused on researching SEO updates and helping people recover for the past 10 years... This is the most exciting part!

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Eric Lancheres

@ericlancheres

3 years

@Charles_SEO SEO, the only profession where you can get worse over time if you don't keep up with the latest trends!

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Eric Lancheres

@ericlancheres

2 years

4. We removed all the stock imagery from our content and replaced it with new original imagery. This was long but improved user retention as all the images are now exclusive to the site.

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Eric Lancheres

@ericlancheres

2 years

3. We built internal links from the new 30 articles pointing to the pre-existing 'money' pages on the site. We heavily emphasized internal navigation and topical relevance (ie: pages linked to other pages on the same topic). We created 128 new internal links.

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Eric Lancheres

@ericlancheres

7 months

Every morning for a year, I saved the best article titles from Google on my phone... Half way through, I discovered the patterns that repeat. Want my personal notes of "100 Must-Have articles" every website should have? Comment down below and I'll send it to you.

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Eric Lancheres

@ericlancheres

5 months

SEOs: Save time and sweeten your text with the new Auto-Image feature from (Warning: It's addictive)

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Eric Lancheres

@ericlancheres

1 year

Really excited to see the first Stormgate content on June 11th here. I look forward to switching over from Starcraft II. After years of anticipation, it's almost here. Check it out here: @PlayStormgate @Frost_Giant

Every game at the PC Gaming Show 2023

All the exciting trailers and interviews from this year's PC Gaming Show, hosted by Day[9] and FrankAI.

www.pcgamer.com

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Eric Lancheres

@ericlancheres

2 years

6. We built 10 new links pointing promoting the new, non-commercial, topical content that we published (the 30 articles).

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Eric Lancheres

@ericlancheres

2 years

Here are some of the secrets that contributed to ranking the #1 site in the most recent SEO competition. (Click more for full the thread) 1) The main target page included as many related entities as possible with a minimal amount of fluff.

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Eric Lancheres

@ericlancheres

1 year

Kickstarting an SEO ranking case study of epic proportions. We've isolated variables for a hardcore A vs B split test. I have been painstakingly preparing this one for months. We're set to meticulously evaluate real-world performance SEO performance on a scale that's off the

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Eric Lancheres

@ericlancheres

4 months

Another 9 hours of work spent on all the new discoveries from the Google leaks. This is much bigger than originally anticipated and I'm not sure how to package this. Are people up for a 1 hour+ video of me explaining the entire Google algorithm or should I create a series? LMK

Make ONE insane video

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Make a web video series

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I only want to read

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Eric Lancheres

@ericlancheres

1 year

Missed out on my latest SEO masterclass? Catch the replay for insider tips and exclusive strategies. Unveil Google's 'Search Intent', perfect your articles with Auto-Optimize, skyrocket your rankings, and more! Don't miss out on massive profits! 👉 #SEO

Mastering Google Rankings - Live Session - On-Page.ai

Master Google Rankings Ranking Hacks, Streamline Article Creation and More… Outrank tech giants, increase your authority and save time like never before. Access On-Page.ai Presented By Eric Lancheres...

on-page.ai

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Eric Lancheres

@ericlancheres

2 years

I can finally reveal some the SEO secrets I've been keeping for over a year now: Full replay of yesterday's "Breakthrough advancements in SEO" call. It was a lot of fun!

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Eric Lancheres

@ericlancheres

1 year

Double your traffic from Google? 🔥 Here's what I found to be working extremely well on Google and what you should avoid at all cost. Use this to rank better and recover from Google penalties. 🎬 Here's the full training session: 1. Save it 2. Full screen it 3. Reply with any

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Eric Lancheres

@ericlancheres

3 years

In less than 24 hours I'm releasing a training/discovery & announcement that I've been working on for over a year. I feel it has the potential to change the way people approach SEO and I'm excited (and slightly anxious) about releasing it. Here goes!

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Eric Lancheres

@ericlancheres

1 year

I have been making weekly SEO training videos for over a decade inside Traffic Research. Case studies, group calls, templates, trainings, exclusive SEO tricks no one else knows about... Yet, as fulfilling as this journey has been, I feel it's time to embark on the next chapter.

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Eric Lancheres

@ericlancheres

4 years

Our next case study explains how we fully recovered the traffic on site that was penalized by the Google Dec Core algorithm. We are releasing the special recovery training inside Traffic Research this Sunday, April 4th.

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Eric Lancheres

@ericlancheres

2 years

@glenngabe Hey Glenn, just saw the post about the AI detection tools. We have what I believe is the only mass-URL AI detection scanner with , trained extensively to be as accurate as possible. It's not perfect however it's very good.

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Eric Lancheres

@ericlancheres

2 years

It's READY. I'm so happy! After months (almost a year) in development, we finally completed our most ambitious project yet for the SEO industry. It's coming soon to I think it's a game changer. Official event invitations will go out next week.

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Eric Lancheres

@ericlancheres

1 year

Well done... well done. From the brand new Google documentation

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Eric Lancheres

@ericlancheres

1 year

@searchliaison @beautymone @nichepursuits It appears as if the HCU is clearly looking for how users are interacting with the site via various signals across the web. Can you confirm that there is no AI classifier that reads & understands the text in order to make any determination on the helpfulness of the content?

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Eric Lancheres

@ericlancheres

6 months

Discover how you can add relevant, engaging images within your content with 1-click! We also added new core words optimization, a speed module and more. The new is designed to get you ranking and integrates all my best SEO discoveries.

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Eric Lancheres

@ericlancheres

4 years

The only SEOs I fear are the ones that have serious systems in place to keep their site (and business) running like a machine. That's why I'm learning from David Jenyns new book on how to properly implement systems @davidjenyns I highly recommend it!

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Eric Lancheres

@ericlancheres

9 months

See you Next Tuesday, 11:00am! New fun stuff for SEOs

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Eric Lancheres

@ericlancheres

2 months

Ok, so the DOJ trial ends and Google search is found to be a monopoly (shocker). However, what happens now?

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Eric Lancheres

@ericlancheres

4 years

@BlurBusters I've been using 8000hz polling with the M1K for a few months and I agree the difference is perceptible

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Eric Lancheres

@ericlancheres

1 year

Official update: I'm in the testing & validation phase right now. I understand that some people might want to get insights on Google's algorithm as quickly as possible however in order to put out accurate information, it takes a lot of time.

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Eric Lancheres

@ericlancheres

2 years

What's crazy is that ChatGPT will be the dumbest AI that some kids ever experience. In 15 years, they'll look back and laugh "It didn't even get all the answers right!"

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Eric Lancheres

@ericlancheres

3 years

@Charles_SEO Topically related content is really hot right now! Stack it, link to it, link from it. p.s. @Charles_SEO Hope you're doing well, we need to catch up sometime.

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Eric Lancheres

@ericlancheres

1 year

@timsoulo It's not a course but it's SEO video training & research for SEOs at if you have a bonus section for private 'always updated' SEO training.

Traffic Research 2023 - Weapon Grade SEO For The Average Joe — Traffic Research

www.mytrafficresearch.com

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Eric Lancheres

@ericlancheres

2 years

Google's been riding the wave of mysterious rumors for YEARS, claiming they secretly created the ULTIMATE AI, locked away from prying eyes. However, today's release of Google's Bard makes it crystal clear they're miles behind in the AI race. #GoogleBard #Bard #NotQuiteGoodEnough

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Eric Lancheres

@ericlancheres

2 years

Less than 24 hours until we change SEO forever. Google's going to have to adapt to new super-SEOs dominating the SERPs. I'm excited because this has never been done before. #searchengineoptimization

How To Rank On Google For Your Most Profitable Keyword With On-Page.ai – Registration

On-Page.ai Presents Never-Before-Seen”DeTechnology”For the SEO Industry Launch Sep 21st 9:00am EST If you are seeing this page, you are already registered. You will receive a special email with your...

on-page.ai

0

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Eric Lancheres

@ericlancheres

4 years

Quick on-page optimizations anyone can do to rank higher on Google (Full 20 min guide featuring AI)

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Eric Lancheres

@ericlancheres

2 years

I'm blown away by the 6 minutes of average time on page of this article posted 2 weeks ago. The Stealth Writer identifies the search intent of the user to produce helpful content... and metrics from the Google traffic seem to agree. [results not typical]

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Eric Lancheres

@ericlancheres

3 months

@seostrategaEN Great discovery, I updated with it and linked to your Twitter post with full credit (let me know if you want something else). That's a good find!

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Eric Lancheres

@ericlancheres

2 years

@DotmarketEU That's a great point that I tried to include at the end. It's entirely possible that a follow-up update by Google impacted the site in a positive way. That said, we know of a very similar site that was also impacted, it did not receive these improvements and is still impacted.

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Eric Lancheres

@ericlancheres

11 months

@GaelBreton I'm fairly sure the Google engineers have already developed the features you're thinking of (in one shape or another), but they've chosen to implement them discreetly. With the exception of the GSC / Youtube studio part of course.

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Eric Lancheres

@ericlancheres

1 year

@Stonekrypt Great question! These are two great places to start: 1. Full live sessions where I go over how to rank on Google (I recommend starting with: 3 Breakthrough Advancements) 2. Specific "How to get stuff done with On-Page" training

Training

On-Page Tool Learn how to use the main On-Page Tool. Optimize your website with all the features included in your membership. Brief & Outline Never run out of c

help.on-page.ai

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Eric Lancheres

@ericlancheres

11 months

@searchliaison @tonythill @AnneMossYeys @Marie_Haynes I appreciate the confirmation. Essentially, to paraphrase, there are two parts: One is an AI model that reads and understands your text. This is part of the helpful content equation. The second part is web / user signals. This is will seek to see how users are interacting

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Eric Lancheres

@ericlancheres

2 years

I'm excited to be releasing a brand new tool for in less than 48 hours. (All users will be upgraded) It's an absolute BEAST when it comes to ranking and has been helping me rank higher than ever on Google. "It's like the Matrix of SEO" #seo

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Eric Lancheres

@ericlancheres

5 years

Which new Google link attribute will help you rank the highest? The results are in as I compare all the new Google links (rel=sponsored & rel=ugc) in my first ever link shootout.

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Eric Lancheres

@ericlancheres

4 years

Less than 24 hours until we reveal exactly how we fully recovered a site from one of the biggest Google algorithm changes in recent times... and explain why what we did worked. #SEO

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Eric Lancheres

@ericlancheres

2 years

Google wants you to demonstrate experience within the new E-E-A-T guidelines? Lane Houk shares some interesting strategies.

Introducing Google EEAT: 8 Strategies for Demonstrating Experience and Establishing Trust | The...

In order to better assess results of search, Google just announced the addition of E: Experience to E-A-T. Read on for an in-depth look at the new Google EEAT.

themarketingcoe.com

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Eric Lancheres

@ericlancheres

1 year

@srijankedia They literally say the opposite in the hearing. They say that you should regulate the big guys but not the smaller guys so innovation can continue. They say that the small guys won't have the resources so they shouldn't have the same regulations.

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Eric Lancheres

@ericlancheres

2 years

Developing the new scoring algorithm for - I think we need confetti when you hit 100 though, right? #SEO

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Eric Lancheres

@ericlancheres

5 months

@mikey1090 @SearchForRyan Here's what I personally use it for most often: 1. When I'm writing new content, do a quick On-page scan to make sure I'm including the top entities in my headlines and sub-headlines. I also use the top entities within my title tag. 2. After I publish, I do another quick scan to

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Eric Lancheres

@ericlancheres

2 years

Thanks for having me on Paul, great time.

Paul Andre de Vera

@paulandre

2 years

WATCH 👀 the replay of today's @seovideoshow ! @ericlancheres was literally dropping #SEO knowledge bombs every minute!

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Eric Lancheres

@ericlancheres

2 years

@maximilien912 Merci Max! Je parle Francais si y'a des SEO Francais qui ont des questions.

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Eric Lancheres

@ericlancheres

4 years

The brand new Traffic Research Mega On-Page Tool harnesses the power of artificial intelligence to accurately identify the specific words that Google is rewarding for your keyword. Now available exclusively inside Traffic Research.

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Eric Lancheres

@ericlancheres

1 year

@rustybrick I'm just in the middle of a segment on alternatives to GA4 because I dislike it so much. I can't believe they are trying to force people to use it. It's horrible.

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Eric Lancheres

@ericlancheres

1 year

@mikefutia That's amazing! Good find. When I discussed authority quotes/references, making up celebrity quotes on the site isn't exactly what I intended, however, you have to hand it to them, they are testing things quickly. While this might not be the silver bullet they are seeking,

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Eric Lancheres

@ericlancheres

1 year

We just add a new option to the Stealth Writer V3 that allows you to create shorter articles while still retain all the quality of the longer format. This means faster publishing times, less editing and less work. You may select the new "Short Mode"

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