Are you confident enough to stand up and tell a 60-second "What I do"
This is about being able to introduce yourself and tell people
- what you do
- why you do it
- how you do it
Have clarity in your story, whether it's a 60-second pitch or a 150-word bio.
Join me in my
Thanks to
@MrChegs
and
@HendoAI
Last week, I showed up and co-hosted in a few spaces as my authentic self, walking the talk.
Here is a screenshot of my analytics for the past 7 days.
#authenticself
#walkedthetalk
Have you ever felt lost in the world of branding, overwhelmed by the confusion between logos and brand strategy?
You're not alone.
Join the waitlist for The Anatomy of a Brand - Online Course.
7 Ways to Boost Customer Awareness
Understanding customer awareness enables businesses to tailor their marketing strategies effectively, ensuring messages resonate with the audience at various stages of their journey.
WHO ARE YOU?
As a Strategic Brand Consultant, the name of my role is of little importance to me.
I'm an 🙏🏻 empathic mentor and guide to help you establish a personal brand as a solo entrepreneur/creator. I'm here to focus on your passion, purpose, and sustainability and help
Today’s Daily stoic for 16th January really resonated with the people I connected with today.
“Never do anything out of habit”
@RyanHoliday
#thedailystoic
Scale with AI:
How to Build an Offer That Your Customer Cares About.
People don't give a damn about what you do. They care about what it does for them.
You think you're building a brand.
You're actually building a bullshit factory.
Endless tasks, paralysis by analysis, information overload.
You're drowning in a sea of "expert" advice, desperately clinging to every shiny new strategy that promises salvation.
Thread 🧵
Actively Listen to Your Audience:
Don’t just hear—listen.
Eliminate misunderstandings.
Establish clear communication.
Observe verbal and non-verbal cues.
Provide appropriate feedback.
Show you’re paying attention.
Build trust with your audience.
Actively listening shows
If we connected today and you are new to following me - I just wanted to say hello and welcome you.
If you have any questions about branding or strategy or want to share some kind words. DM me.
With courage & conviction, Emma.
Ask yourself, 'What makes me unique?' and write it down. This simple action is your first step towards unlocking your superpower. Discover more in the latest Chatterbox issue.
#UnlockYourSuperpower
The Content Megaphone isn't just about shouting louder.
It's about speaking
✴️ the right language,
✴️ at the right volume,
✴️ to the right people.
Transform your content from a monologue into a conversation that resonates, converts, and builds lasting relationships.
Tomorrow at 09:00 AM (GMT) the next Chatterbox issue will be hitting my subscribers inbox!
I'm introducing the Art of Customer Discovery as part of the Season 3 Brand Building Series.
Subscribe to Chatterbox to receive my chatter in your inbox.
Tuesday's Scale with AI space is gonna be epic.
The Launch Lab is coming:
• Become a thought leader
• Attract your ideal audience
• Get paid for what you know
• Own the relationship (no algo interference)
Tired of your marketing feeling like a one-night stand? No real connection, just empty promises?
Craving a deep and meaningful relationship?
Dive into the minds of five customers.
Get real intimate with their struggles.
Give them the satisfaction they crave.
I'm experiencing Notion overwhelm!
I want a simplified version of a Second Brain (PARA) notion template that incorporates the 12-week year system.
Does anyone have such a template?
I tried Kajabi for a few years.
Used only its email marketing feature.
Cost was high. ROI was low.
So, I switched to Substack.
More affordable and effective.
Emails got better. Engagement soared.
Money saved. Subscribers happy.
Lesson learned: Choose tools wisely.
NEW: Superhuman AI 🪄
Write entire messages effortlessly (in your own voice and tone!), translate languages, summarize long emails, and research almost anything — thanks to the power of AI.
Read the news & learn how you can be the first to try it 👇
Day 18: Customer Awareness
🌟 Show, Don't Tell: Behind-the-scenes peeks at your process can make you relatable AND show off your skills.
#CustomerAwareness
This was such a great space today. I received some great feedback on my profile.
3 main takeaways I've already implemented within the hour.
1. ✅ Update profile image "so my head doesn't float"
2. ✅Don't use .btly URL shorteners
3. ✅ Use a custom domain for waitlist 👉👉
EPISODE 18!
Want to get your profile roasted, laugh and get free honest feedback?
Come join
@DaveMeier
& I for this weeks Roast & Toast. TUES 8am EST! DM me to lock in your spot.
@amplifyX_
@tarunlochib
@redimameti
7. Continuous Learning:
Stay committed to learning about your clients and the evolving landscape of customer awareness. As you grow and adapt, so will your ability to connect meaningfully with your audience.
Many of us fear being unable to fully capture our passion or articulate our purpose succinctly.
Others worry about being forgettable or, worse, irrelevant. The fear of judgment looms large, too—what if our story isn’t as compelling as we think it is?
Here’s the truth:
Feeling stuck in your mindset or confidence?
@milesw
and I have got your back with simple, actionable advice to get you moving forward!
Set your reminder for tomorrow.
Daily shutdown in
@sunsamaHQ
Done for the day inspirational quote.
"There is only one success: To be able to spend your life in your own way." - Christopher Morley
#anatomyofabrand
Join me tomorrow in Spaces on X for conversations about clarity, ambition & momentum in
- what you do
- why you do it
- how you do it
Thursday 1st February 2023
EST: 12 Noon / GMT: 5 PM
Click the link and set your reminder
I don't post about all my revenue streams on X.
Affiliations is one of them.
As a Kajabi affiliate, I earn 30% of each referral's recurring monthly subscriptions!
This income more than covers my Kajabi Subscription.
But that's not my only incentive for using it.
I love that
100 members have already joined Scale with AI.
🥳🥳
Thank you to everyone who has supported us so far.
Not subscribed yet?
What are you doing with your life 😡
We're just warming up 📷
@DaveMeier
@emmabrooksdsgn
@ds_groundupbiz
Wow!
100 members have already joined Scale with AI.
Thank you to everyone who has supported us so far.
Not subscribed yet?
What are you doing with your life 😡
We're just warming up 🔥
@emmabrooksdsgn
@ds_groundupbiz
Your brand isn't just a logo or a tagline.
It's the emotional handshake you offer the world.
Make it firm. Make it memorable. Make it uniquely yours.
Because in a world of limp fish handshakes, be the one they can't forget.
2. Segment Your Audience:
Begin categorising your clients based on their awareness stage. This segmentation will allow you to craft more targeted messages that speak directly to where they are in their journey, making your communication more effective and personal.
1. Assess Your Current Outreach:
Review your marketing materials, sales pitches, and customer service protocols. Do they align with the different stages of customer awareness? Are you addressing the unaware with the same strategy as the most aware?
4. Showcase Solutions:
When addressing solution or product-aware clients, emphasise how your offerings stand out. Case studies, testimonials, and detailed product information can help demonstrate your value proposition and the tangible benefits you provide.
Feeling isolated as a solopreneur?
Three ways to shift your perspective
1. Join entrepreneurial communities
2. Attend networking events
3. Seek mentorship or coaching
Expand your horizons, gain support, and thrive!
#solopreneurship
#growthmindset
The Empathy Conversion Method
Forget those old-school tactics.
It's time to unleash the power of empathy.
This method will transform your business and your relationships with your clients:
Ever feel like you're shouting into a void?
That's what marketing feels like when your ideal customer doesn't even know your solution exists.
#Unawareofproblem
Join the conversation with
@ds_groundupbiz
,
@DaveMeier
and me
@emmabrooksdsgn
in our Space on X:
DMs ethics & etiquette.
Turn cold connections into warm opportunities with the The Icebreaker Formula AI prompt from
Scale with AI ⚡️🤖
Click the link to set your reminder.
I'm diving deep into the heart of customer discovery, an essential journey for solo entrepreneurs.
Take part in the poll to share your insights.
Do you struggle to identify who your customers are?
Do you find navigating the levels of customer awareness in your business challenging?
Tea & Chat: This is a complimentary 30-minute chat over Zoom. Join me for a cup of tea to break the ice and learn more about how I can help you.
@Blogtacular
A4: (Hi just popped on) I want to be mindful in each session, stop my creative brain going off on one, no phone, just listen.
#blogtacular
Lightbulb moment! 💡
It's not enough for customers to vaguely know you exist. They gotta be aware of a specific problem your service solves.
#ProblemAware
#CustomerAwareness
As a solopreneur, I used to think finding customers was about ME. It turns out that it's about understanding what they need, even when they don't know it yet.
#CustomerAwareness
🔥 This week's Chatterbox is on the blog!
Real solutions to personal branding challenges, from overcoming impostor syndrome to thriving on a shoestring budget. Don't miss out!
#Chatterbox
The power of Spaces on X: Last week I popped in to a Space on X hosted by Delles
@ds_groundupbiz
to join the conversation on Email Marketing.
Here's key takeaways from the discussion.
6. Invite Feedback:
Engage with your clients and ask for feedback on your communications. Understanding how they perceive your messages and whether they feel understood can offer invaluable insights for refinement.
⏲️ Have you set your reminder?
⚡Scale with AI 🤖 - Simplify Complex Ideas with the AI Metaphor
Date: Tuesday 14th May Time: 9 pm BST /3 pm (CDT) /Wed 6 am (AEST) Link: Click to Set Your Reminder
Duration: 1-2 hrs
"Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes build up, so does the evidence of your new identity."
– Atomic Habits by
@JamesClear
Space on X Theme: Simplify Complex Ideas with the AI Metaphor
Date: Tuesday 14th May
Time: 9 pm BST /3 pm (CDT) /Wed 6 am (AEST)
Link: Click to Set Your Reminder
Duration: 1-2 hrs
Host:
@DaveMeier
Co-Hosts:
@ds_groundupbiz
,
@IAmPascio
Darling! Are you too close to your genius to recognise your superpower? Hi I’m Emma, Online Course & Brand Strategist, Designer & Mentor serving the creator economy. Kajabi Partner.