Kristina Azarenko @azarchick Twitter profile

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Kristina Azarenko

2 months

Do THIS if you want to be a great technical SEO (especially if you’re a woman) Ready to become an advanced technical SEO professional? Join the Tech SEO Pro now -

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Kristina Azarenko

@azarchick

4 years

99/100 for mobile speed 🔥😍❤️ What's my secret? An empty page! 😂

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Kristina Azarenko

@azarchick

2 years

Want me to blow your mind? 🤯 Go to Google Docs > Edit > Building blocks > Launch content tracker Thank me later.

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Kristina Azarenko

@azarchick

2 years

Technical SEO alert: you need to know this! #Google ranks pages, not websites. In order to get your page indexed, it should have a separate URL that Google can discover and follow. Here are the main tips to make this happen: 1/5

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Kristina Azarenko

@azarchick

4 years

Some Friday #SEO fun 😜

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Kristina Azarenko

@azarchick

2 years

Does anyone need to export anything from #SEO ? I can share a contact 😎

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Kristina Azarenko

@azarchick

2 years

Don't neglect technical SEO: Ever noticed that some URLs have '/' at the end while others don't? But any given URL ending with or without '/' is the same, right? Well, yes. But not for Google. It treats them as duplicates which means that each URL of your site has an evil twin

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Kristina Azarenko

@azarchick

2 years

Here’s a technical SEO thing that most SEOs don’t know: The difference between fragments and hashbangs in the URLs. # vs #!

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Kristina Azarenko

@azarchick

2 years

If you want to be a good #SEO , you have to be ok with not having all the answers and feeling stupid sometimes.

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Kristina Azarenko

@azarchick

2 years

During my 10-year long SEO career and dozens of websites and projects I’ve worked on, I had one favourite type of projects: Creating technical #SEO documentation. I'll share my 7-step process in a 🧵

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Kristina Azarenko

@azarchick

4 years

Which #SEO task used to be important but has no value now. I start: directory submission 😅

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Kristina Azarenko

@azarchick

2 years

7 things I wish I understood earlier as a technical #SEO A 🧵

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Kristina Azarenko

@azarchick

2 years

This SEO topic is too important to ignore. Links 🔗 vs. buttons ▶️ Many don’t think there’s an issue with those… before they face one. I’ll explain it in a short 🧵

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Kristina Azarenko

@azarchick

3 years

Technical SEO alert: you need to know this! #Google ranks pages, not websites. In order to get your page indexed, it should have a separate URL that Google can discover and follow. Here are the main tips to make this happen: 1/5

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Kristina Azarenko

@azarchick

2 years

Friday #SEO question: What are the things you hear from clients that make you cringe? I'll start: "Our developer said he/she took care of SEO"

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Kristina Azarenko

@azarchick

2 years

A #Friday #SEO question here: What's the most underrated SEO tip?

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Kristina Azarenko

@azarchick

3 years

NEW FEATURE! Many of you guessed it right and many people have already posted about it before I did 😅☺️ The #SEOPro extension now shows Core Web Vitals data on the Overview tab! More on how it works below! The extension is here

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Kristina Azarenko

@azarchick

3 years

I think this is going to be the most quoted thing from @JohnMu Thank you, John! As an SEO who gets panicking client emails after alerts like 'your meta description is too short', I can't agree more with this 👇👇👇

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Kristina Azarenko

@azarchick

3 years

Let's fill in all the gaps! Here's the updated list of the core #SEO skills that any SEO should have if they want to succeed. Spoiler: there are NOT only hard skills, soft skills are also important, so I included them too. Get the SEO Checklist here 👇

Get a List of 24 Core SEO Skills

So That You Can Start Building Your Dream Career Now

seochallenge.co

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Kristina Azarenko

@azarchick

4 years

An SEO = a problem solver. Agree?

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Kristina Azarenko

@azarchick

2 years

To all SEOs: #SEO is not the end goal. It's a tool ⚒️ that helps to reach the business goal.

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Kristina Azarenko

@azarchick

2 years

I came up with this example for one of the videos in the Tech SEO pro course. People loved it 😁 Sharing with my audience so that you can benefit too!

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Kristina Azarenko

@azarchick

2 years

Funny but true 😅

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Kristina Azarenko

@azarchick

1 year

Google: We’ll soon configure Google Analytics 4 for you Me: Please don't

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Kristina Azarenko

@azarchick

1 year

Here’s a technical SEO thing that most SEOs don’t know: The difference between fragments and hashbangs in the URLs. # vs #! Why is it important? Well, knowing the fundamental difference between technical aspects of pages and URLs is what differentiates great SEOs from the

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Kristina Azarenko

@azarchick

2 years

An #SEO tip: (that goes way beyond SEO in reality) Make sure your 404 page has a #GoogleAnalytics tracking code! This way you can easily spot what error pages your REAL users are accessing. These are the pages that you'd want to fix ASAP.

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Kristina Azarenko

@azarchick

3 years

When I started in #SEO , I was obsessed with fixing every issue I could find, every broken link, every not optimized title tag... But then I realized that good SEO does not equal perfectly optimized websites. Good SEO equals business goals: it's a powerful tool to achieve them.

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Kristina Azarenko

@azarchick

1 year

Stop! You need to know this 👇👇👇 Here’s one of the most common mistakes many SEOs make: They confuse crawling and indexing. But it’s crucial to know the difference. Crawling is a process where a bot (such as Googlebot) downloads information about a page, and discovers the

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Kristina Azarenko

@azarchick

3 years

3 valuable lessons about internal linking from a furniture and home decor giant - Wayfair 👇👇👇 I analyzed Wayfair and found out the exact things they do to strengthen their internal linking for the category pages and be so successful with their SEO. a 🧵

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Kristina Azarenko

@azarchick

2 years

When I started in #SEO , I was obsessed with fixing every issue I could find, every broken link, every not optimized title tag... But then I realized that good SEO does not equal perfectly optimized websites. Good SEO equals business goals: it's a powerful tool to achieve them.

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Kristina Azarenko

@azarchick

2 years

SEO Optimization 😭😭😭

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Kristina Azarenko

@azarchick

2 years

Yay! I finally claimed my Knowledge panel on Google! 😎😃😉

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Kristina Azarenko

@azarchick

4 years

Simple truth: When an SEO guarantees that you'll rank on a particular position for a particular keyword... that's just BS. #sorrynotsorry

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Kristina Azarenko

@azarchick

2 years

When I started in #SEO , I was obsessed with fixing every issue I could find, every redirect, every 404 error, every canonical... But then I realized that good SEO does not equal perfectly optimized websites. Good SEO equals business goals: it's a powerful tool to achieve them.

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Kristina Azarenko

@azarchick

4 years

Technical SEO alert: you need to know this! #Google ranks pages, not websites. In order to get your page indexed, it should have a separate URL that Google can discover and follow. Here are the main tips to make this happen: 1/5

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Kristina Azarenko

@azarchick

1 year

Yandex is not Google.

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Kristina Azarenko

@azarchick

3 years

Which #SEO task used to be important but has no value or very low value now. I start: writing meta descriptions.

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Kristina Azarenko

@azarchick

3 years

A reminder for SEOs: Not all ideas need a new domain 😅

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Kristina Azarenko

@azarchick

3 years

#eCommerce is booming now! But the problem of many online stores is that they're relying on paid ads too much. Paid ads are great but a more consistent - SEO approach is the best addition. That's why I put together these 10 eCommerce #SEO wins

eCommerce SEO Mastery: 10 Huge SEO Wins for Any Online Store

I moved the content to a different platform, so the best place to get the eBook for $69 is here https://marketingsyrup.com/ebook/eCommerce SEO (Finally) Explained? Yes, Please!Search Engine Optimiz...

kristinaazarenko.gumroad.com

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Kristina Azarenko

@azarchick

3 years

That's how COVID looks like in Google Analytics (travel industry) 😢😢😢

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Kristina Azarenko

@azarchick

3 years

“Why do I need SEO if I already have Yoast?” The logic behind it is the same as here: “Why do I need to cook food if I have an oven?” Doesn't make sense, right? Here’s one thing that you need to understand: An SEO plugin or optimized CMS are just tools, not the end results.

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Kristina Azarenko

@azarchick

2 years

The longer you are in the #SEO industry, the more often 'it depends' happens 😅

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Kristina Azarenko

@azarchick

3 years

Here we go. How Google chooses title tags to display in the search results

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Kristina Azarenko

@azarchick

4 years

I just got a message from the guy who didn't hire me more than 2 years ago. "I should have hired you back then" I call it a win 😃

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Kristina Azarenko

@azarchick

3 years

11.5 seconds vs 1.9 seconds 😳 This is just 1 Twitter embed removed from a page and changed to a screenshot instead. Wow

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Kristina Azarenko

@azarchick

2 years

So now Google is storing carts and displaying them on the home screen 😮

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Kristina Azarenko

@azarchick

4 years

Now #WordPress lets you add rel="sponsored" to the links:

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Kristina Azarenko

@azarchick

1 year

Every SEO gets this at some point...

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Kristina Azarenko

@azarchick

2 years

6 things every technical SEO should know about browsers and rendering:

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Kristina Azarenko

@azarchick

2 years

It’s one of the most frustrating things in technical SEO… You set up a canonical tag... But Google chooses something else. Here are 5 reasons why it might happen. A 🧵

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Kristina Azarenko

@azarchick

3 years

Breaking: you need to think about #SEO BEFORE you do any kind of website migration.

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Kristina Azarenko

@azarchick

2 years

I had too much fun creating this Spotify list for my fellow tech #SEO 's! 🤣🤣🤣 If Spotify could talk, it would send you the following message: (read the names of the songs) A link to the playlist -

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Kristina Azarenko

@azarchick

3 years

My best friend ❤️

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Kristina Azarenko

@azarchick

2 years

I’m Belarusian. And I never chose the Belarusian “president” who is now supporting the Russian invasion to Ukraine. I have so much love for the Ukrainian people, like most Belarusians do. I stand with Ukraine! 🇺🇦 🤍❤️🤍

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Kristina Azarenko

@azarchick

2 years

A #Friday #SEO question here: What's the most underrated SEO tip?

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Kristina Azarenko

@azarchick

2 years

A message from a stranger starting with "Hi dear" is never a good sign. Especially in #SEO 😅

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Kristina Azarenko

@azarchick

2 years

Many SEOs won’t like it but here's my opinion: You don’t need to have coding skills to be a technical SEO. Technical SEOs are NOT REQUIRED TO CODE. Does having a tech background help in SEO? Yes. Is it absolutely required? No.

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Kristina Azarenko

@azarchick

2 years

'Reactive' SEO will not bring good long-term results. Examples of reactive SEO:

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Kristina Azarenko

@azarchick

2 years

Friday #SEO question: What are the things you hear from clients that make you cringe? I'll start: "Our developer said he/she took care of SEO"

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Kristina Azarenko

@azarchick

3 years

One of the companies I really love just re-branded. And they migrated to a new domain. As an #SEO , of course, I checked. And... ❌ 302 redirects ❌ All internal pages redirected to the homepage Do I tell them? 😅

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Kristina Azarenko

@azarchick

3 years

I'm an SEO. But for my parentd I'm: - someone who codes - someone who can fix the internet connection - someone who can make this Skype thing work when you click 🤣🤣🤣

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Kristina Azarenko

@azarchick

2 years

IT'S HERE! 3 years of "Please, we want that course!" 7 months of "I need to create it!" 2 months of research & interviews 10+ years of hands-on technical #SEO experience AND IT'S HERE! Introducing Tech SEO Pro - THAT! Technical SEO Course. Enrol now!

Tech SEO Pro - THAT! Technical SEO Course

Learn how to become an Advanced Technical SEO Professional (even if you don’t have coding skills or a development background)

techseo.pro

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Kristina Azarenko

@azarchick

3 years

A quick ‘hack’ to check a title tag change in… Google Analytics. People change things, and many of these changes can influence SEO. For example, a title tag change. Clients would sometimes do it without notifying you.

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Kristina Azarenko

@azarchick

4 years

Working on an #SEO audit for a website on JS. All the things that can potentially go wrong there... have gone wrong. Google can't even see the pages. Love this dirty stuff 😍

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Kristina Azarenko

@azarchick

4 years

This is often ignored when in website migrations. If your image URLs change, you need to set up redirects. Otherwise, you might lose image traffic. Your images acquire signals over time, and when you change their URLs, Google treats them as new images. So you start from scratch

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Kristina Azarenko

@azarchick

2 years

The URLs with and without ‘/’ in the end are very different. And Google should not figure out which one to use. Here’s why: a 🧵

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Kristina Azarenko

@azarchick

4 years

Yesterday we celebrated a 10-year wedding anniversary 🤗 So thankful 🙏🙏🙏

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Kristina Azarenko

@azarchick

2 years

5 reasons why you need to know technical SEO a short thread 🧵

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Kristina Azarenko

@azarchick

4 years

This is one of the best posts I've read this month , I'll 100% include it in my top-2020 resources as well. Thanks @TheCoolestCool 🔥🔥🔥 P.S. Yes, 'It’s an SEO dream come true' indeed ☺️

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Kristina Azarenko

@azarchick

1 year

During my 10-year long SEO career and dozens of websites and projects I’ve worked on, I had one favourite type of projects: 👉 Creating technical SEO documentation. Here are 7 steps that will help you do the same:

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Kristina Azarenko

@azarchick

3 years

Today marks the day when I can say 'Goodbye, MarketingSyrup' and 'Welcome MarketingSyrup Digital Inc. I got incorporated!

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Kristina Azarenko

@azarchick

2 years

Cheers to SEOs who are constantly upgrading themselves and their skills! 🔥🔥🔥

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Kristina Azarenko

@azarchick

2 years

I'm going to write a blog post on technical SEO by the end of this year. I have lots of ideas. But I want to know: What would you want to learn from me on tech SEO?

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Kristina Azarenko

@azarchick

4 years

Doing a quick check of a potential client website... It's noindexed. Yes, I can bring you results very quickly 😂

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Kristina Azarenko

@azarchick

2 years

Accurate 😅

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Kristina Azarenko

@azarchick

1 year

This week has been rough in some aspects. I learned that many people have been exploiting my work. It's been going on for months. And I've seen it before. But this week I saw the scale of it. And I was shocked. I'm a woman in the tech industry. I'm an immigrant from a

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Kristina Azarenko

@azarchick

3 years

A reminder for all freelancers out there: Never start working without getting paid. Ever. You will save yourself so much time and nerves this way.

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Kristina Azarenko

@azarchick

1 year

What I do when I'm not recording videos for my SEO courses 😃💃

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Kristina Azarenko

@azarchick

3 years

A learning process: 👶 Junior: omg, I don't know anything! 😋 Intermediate: I know EVERYTHING. I'm the best! 🤔 Senior: wait... don't know anything!

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Kristina Azarenko

@azarchick

4 years

Yeeeeees!!!! The 'request indexing' option is BACK in the #Google Search Console! Happy #SEO Christmas! Thanks @googlesearchc 😊

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Kristina Azarenko

@azarchick

2 years

I love this Google feature that can also help you in analyzing your competitors. I shot a quick video for you:

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Kristina Azarenko

@azarchick

4 years

Today is a BIG day! The #SEO challenge IS NOW OPEN! - 45 days of learning - 16 hours of video content - Templates, Checklists - Mentorship and guidance along the way through group coaching calls - An ability to ask your SEO questions live Join here -

The SEO Challenge - On-demand SEO Training by Kristina Azarenko

The Only Course You Need to Learn The Ins and Outs of SEO

seochallenge.co

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Kristina Azarenko

@azarchick

6 months

Stop! You need to know this 👇👇👇 Here’s one of the most common mistakes many SEOs make: They confuse crawling and indexing. But it’s crucial to know the difference. Crawling is a process where a bot (such as Googlebot) downloads information about a page, and discovers

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Kristina Azarenko

@azarchick

6 months

Repeat after me: I will not redirect all 404 pages to the homepage.

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Kristina Azarenko

@azarchick

2 years

This is not working! “I checked your website and it was not ranking on any search engines for most of the keywords. Here are my services to help you”. Ugh Here’s my strong opinion: A person spamming you with such messages will not be able to help you with #SEO . Period. 1/3

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Kristina Azarenko

@azarchick

4 years

Here's the deck from my @techseowomen talk about creating sub-categories for online stores at a scale Enjoy! #WTSFest

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Kristina Azarenko

@azarchick

1 year

Normal person: Opens a website and buys what they came for. A technical SEO: - Opens a site - Checks the title tag - Applies filters - Checks canonical and meta robots - Goes to Google and checks how many filter pages are in the index - ***maybe*** ends up buying something

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Kristina Azarenko

@azarchick

4 years

GOOGLE ANALYTICS SHARED MY VIDEO! Thanks! 😍😍😍

Google Analytics

@googleanalytics

4 years

"GA4 is a completely new type of property... This video will help you to upgrade to GA4 in Google Analytics quickly and easily.* How to Set Up a Google Analytics 4 Property: a Full Guide /by @azarchick #measure

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Kristina Azarenko

@azarchick

4 years

Happy Birthday to me 🤗🤗🤗 Thanks for the best people in my life. You know who you are ❤️

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Kristina Azarenko

@azarchick

3 years

This moment when you say 'cumulative layout shit' on a client call 😅😅😅

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Kristina Azarenko

@azarchick

3 years

Page Speed Tip: When you work on optimizing your Core Web Vitals scores, note that your Field data will NOT be updated right away. Google uses a 28-day window to re-evaluate your fixes. You can also ask Google to validate fixes through GSC (it will still take ~28 days). 1/2

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Kristina Azarenko

@azarchick

2 years

Google now lets you see 2-3 screens of a rendered page in its tools. Before that, it was just one above-the-fold screen. It's very nice for debugging. And I'm wondering if we'll see a full page in the future 🤔 Will we? @JohnMu 🧀 @g33konaut 🤿

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Kristina Azarenko

@azarchick

3 years

And some Friday #SEO fun! I've posted this a while ago but I have many new faces now and this meme is eternal. So here you are:

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Kristina Azarenko

@azarchick

3 years

A good reminder: don't copy what others are doing in their #SEO strategy. Get inspired and create your own path. You'll achieve much more this way.

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Kristina Azarenko

@azarchick

2 years

When I started in #SEO , my first year salary was around $3120/year It was in Belarus 10 years ago. What was your first salary?

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Kristina Azarenko

@azarchick

2 years

If you want to be a good #SEO , you have to be ok with not having all the answers and feeling stupid sometimes.

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Kristina Azarenko

@azarchick

2 years

As a true SEO, I usually (more often than I’d admit) end up checking #SEO things while shopping online. And today I’ll show you an example of a store that could have done their SEO so much better. Practical tips only 💡 A thread 🧵

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Kristina Azarenko

@azarchick

2 years

The most important thing you need to understand about technical SEO: You can’t remove website pages from the Google index by blocking them in robots.txt.

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Kristina Azarenko

@azarchick

4 years

I think my life is complete 😂😅😊 @rustybrick