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Ross Simmonds Profile
Ross Simmonds

@TheCoolestCool

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Founder of @FoundationIncCo - We work with some of the top SaaS & Cloud companies in the world | Author of Bestseller “Create Once. Distribute Forever.”

Canada
https://t.co/0Fl78p7Tmc
Joined February 2009
Don't wanna be here? Send us removal request.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 months
"What's your X strategy?" It's simple: I post about the things that are interesting to me (marketing, entrepreneurship, growth & software) and format them in a way that is easy on the eyes. Oh. And I talk to people. It's called "social" media for a reason.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
2 years
This ad is in my top 10.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Marketing is applied psychology. Every tweet. Every ad. Every word. The best marketers are students of psychology and use it regularly. Grab a coffee, save this thread and dive in 🧵 Here are some of the most interesting applications of psychology in marketing:
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Digital Marketing explained.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
10 months
Andrew Huberman went from a Stanford professor to a multimillionaire. He has 5M YouTube subscribers, 1.1M X followers, 5.1M followers on IG and one of the top podcasts in the world. A Ph.D. who changed the content marketing game. Breakdown of how he did it 🧵
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
7 years
You don't have to wait for 2018 to Reach out to someone you admire. ✉️ Apply to speak at that conference. 🎤 Save for that plane ticket. ✈️ Start writing that book. 💻 Email that prospect. 💰 Apply for that job. 😎 Write that person. ✏️ Go to the gym. 💪 Hustle. 🚀 Read. 📚
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
2 years
Know what blows my mind? When marketing teams assume “content = blog posts.” Somewhere over the last few years, CMOs and marketers have been tricked by agencies into thinking content = blog posts. Huge mistake. Here are some other content types that drive ROI 🧵
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
2 years
If you’re a SaaS marketer: You should study Monday dot com. The SEO, brand & growth strategies they used achieve a $5.7B market cap and reach 152k customers is so impressive. It's a masterclass really. Here's a few things you can learn from them 🧵
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 years
"What's your Twitter strategy?" It's simple: I tweet about the things that are interesting to me (marketing, entrepreneurship, growth & software) and format them in a way that is easy on the eyes. Oh. And I talk to people. It's called "social" media for a reason.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
2 years
I’m so lucky ♥️ ♥️ Welcome to the world son 👑
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
8 months
Andrew Schulz became a millionaire by refusing to censor his content. He sold out Madison Square Garden TWICE. He's a marketing genius with 2.8M YT subs, 3.5M Insta followers, and 4.5M TikTok followers. The Breakdown of how he did it 🧵
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 years
Modern marketing opportunity: Own an emoji. Put it in your newsletter. Put it in your bio. Encourage team members to use it. Incorporate it into your website copy. Use it in posts. Use it often. Eventually people will think of you every time they see it.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Marketing is more about psychology than most marketers think.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
I've had social posts reach 100,000+. I've had blog posts reach millions. I've created strategies that have made millions. All because: I've studied Content Marketing for YEARS 🧠 Grab a coffee and enjoy 👉 Here are 23 resources and techniques for fast tracking your skills 🧵
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 years
Top 5 Marketing Threads of 2020: 1) How Masterclass thrives on SEO 2) Stripe’s brilliant content strategy 3) Shopify’s growth engine revealed 4) Adobe’s unshakable brand moat 5) Snowflake’s PPC to IPO strategy Bookmark them all 👇
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 years
The marketing & copywriting talent coming out of Nigeria is massively underestimated. There’s a new wave of talent coming to compete and North America isn’t ready. Save this tweet. You’ll see.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
I’ve helped companies earn millions from content marketing over the last 5 years. It’s an art & a science. Grab a coffee, save this thread and dive in 🧵 From up & coming startups to the giants — here’s some underrated thoughts on how SEO & content can drive sales.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 years
Stripe is known for product excellence. The team has consistently launched products that are loved & thrive. It's a key reason they're valued at $36 billion. But they should also be known for content & community excellence. It's why they get 1M+ mos visits. [THREAD] 🧵
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
2 years
Marketers: *Looking for a job* Companies: We’re looking to hire a marketer with experience in PPC, SEO, Email Marketing, Branding, Social Media, Content Strategy, Facebook, Community Managers, Influencer Marketing, Twitter, PR, Graphic Design and Video. And 6 years experience.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
5 years
ULTIMATE DISTRIBUTION THREAD 20 of my favorite distribution channels & tactics for spreading B2B content after hitting publish. These are great techniques for brands who realize the job isn’t over when you hit publish. Dive in, drink coffee, ask questions, & add your own.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
If you’re a SaaS marketer, you need to study Airtable. The SEO & growth strategies they used become a $5B startup and reach 1M users are so impressive. Here's a few things you can learn from them 🧵
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
2 years
Marketers: I'm telling you... Sleep optimization is 100x more important than search engine optimization.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
5 years
Kobe missed 14,481 shots. Serena has lost 133 matches. Google has killed 40+ failed products. 200+ Beatles songs never reached #1 . Mickelson has 200+ missed cuts. Failure is temporary. Keep shipping
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 years
Being a critic is easy. Being a creator is hard. Create more and critique less in 2021.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
There’s two types of people in the world: 1) I don’t know how to do it. 2) I don’t know how to do it but i’ll find a way.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
2 years
Search intent should be studied in Universities to help marketing students understand the role that search plays in buying decisions. Smart SEOs study the intent behind a keyword just as much as they study the volume associated with it. Let’s dive in 🧵
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 years
I wish more marketers would stop trying to convince everyone that their specific marketing strategy is best for everyone else. SEO works. PPC works. Social works. PR works. ABM works. Content works. We get it... There’s a million ways to win. Find your lane(s) & win.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 years
A Marketing Degree via Books: Obviously Awesome - April Dunford Everybody Writes - Ann Handley Made To Stick - Heath Brothers Tanning America - Steve Stoute Contagious - Jonah Berger Influence - Robert Cialdini Tipping Point - Gladwell What else?
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 years
Anyone else write emails on Saturday / Sundays yet schedule them to send on Monday so you don’t interrupt people’s weekend ?
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
2 years
"Beyoncé has the same 24 hours in a day that we do" Not exactly. Beyoncé has a chef, child care, assistants, coaches, trainers and a wide range of other services to give her leverage. This is a key difference. Leverage is key. Here are 7 tools that can give you leverage:
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Most marketing budgets look like this: Content Creation: $500 Content Optimization: $200 Content Distribution: $000 Spot the mistake.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
PLACES TO LAUNCH YOUR PRODUCT: Twitter Angellist Beta List IndieHackers ProductHunt Index . co HackerNews Startup Buffer /r/Entrepreneur G2 / Capterra / TrustRadius Where else?
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Marketers who “hate” sales give marketing a bad name. You have to understand your role in the mix. We do marketing to drive sales. So... You need to be friends with sales. Collaborate on content. Understand the objections they’re met with. Create a pipeline. Work together.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
I’ve had blog posts reach thousands and earn hundreds of thousands. The key? Copywriting & content marketing fundamentals. Grab a coffee, bookmark this one and enjoy the thread 🧵 Here’s some copywriting tips to create blog posts & essays that unlocks ridiculous returns:
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
I'm convinced most marketers would be surprised by how much they could achieve if they didn't change their marketing strategy every 6 months.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 years
US Vice Presidents: 👨🏻👨🏻‍🦳👨🏻‍🦳👨🏻‍🦳👨🏼‍🦳👨🏼‍🦳👨🏻‍🦳👨🏻‍🦳👨🏻‍🦲👨🏻👨🏻👨🏻👨🏻👨🏻👨🏻👴🏻👨🏻‍🦳👴🏻👨🏻‍🦳👨🏻‍🦳👨🏻‍🦳👨🏻‍🦳👨🏻‍🦳👨🏻‍🦳👨🏻👨🏻 👨🏻‍🦳👨🏻👨🏻‍🦳👨🏻‍🦳👨🏻‍🦳👨🏻👨🏻‍🦳🧔🏻👨🏻‍🦳👨🏻‍🦳👴🏻👨🏻👨🏻👴🏻👨🏻‍🦳👨🏻‍🦳👨🏻👨🏻‍🦳👨🏻‍🦳👨🏻‍🦳👩🏽
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
The biggest mistake I see a lot of marketers make is creating content that might impress their boss instead of creating content that might impress customers.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 years
Masterclass is valued at more than $800 million. It's well known for attracting teaching talent like: Shonda Rhimes, Spike Lee, Aaron Sorkin, Stephen Curry, Simone Biles & more. But what also should be applauded is the masterclass they're putting on re: content & SEO. [THREAD]
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Ross Simmonds
@TheCoolestCool
4 years
How to do better content marketing: 🤡 WHAT 80% DO: - Change the plan every quarter - Chase the latest trend - Set unrealistic goals - Overvalue quantity 🚀 WHAT THE TOP 20% DO: - Embrace collaborations - Start with research - Distribute forever - Goals driven - Experiment
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
High demand skills for the modern marketer: - Understand Psychology - Video Editing Skills - The Art Of Memes - Content Creation - Email Marketing - Basic Coding - Copywriting - SEO / PPC What else ?
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
2 years
@RealSkipBayless Get beyond on Brock Purdy first.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
2 years
Good marketers copy. Great marketers steal. Here are some of the best marketing strategies of the last 10 years that you can steal from to drive growth:
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 months
@soren_iverson Would’ve really benefited from this when watching Oppenheimer on the plane a few weeks ago. Smh. I can’t blush. But if I could.. I would’ve been so red.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
2 years
If you’re a SaaS marketer, you need to study Gusto. The SEO & growth strategies they used become a $9.5B startup and reach 200k customers is so impressive. Here's a few things you can learn from them 🧵
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
2 years
High demand skills for the modern marketer: - Understand Psychology - Video Editing Skills - The Art Of Memes - Content Creation - Email Marketing - Basic Coding - Storytelling - Automation - Copywriting - SEO / PPC - AI usage What else ?
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
2 years
I’m not big on awards but being named Top 50 CEO with my mom in the room will go down as a special memory. Shout out to the team and fam. ❤️
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 months
Here’s an interesting stat: Millennial dads are spending 3x as much time with their children than fathers did in the 80s. 43% of fathers admitted to never having changed a diaper in 1982; today, only about 3% of dads say the same. Shout out to the Dad gang.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
2 years
Underrated YouTube SEO Strategy: Embed all of your YouTube videos on landing pages and blog posts that are ranking for relevant and popular keywords associated with the subjects you cover.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 years
Customized *likes* on Twitter is pretty cool. Watch what happens when you like this tweet. #PS5
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 years
Canadians be like: I can't believe they're rioting in their own communities. Yet... This was Vancouver after losing a hockey game. A Hockey. Game.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
7 years
Invest in books. Invest in knowledge. Invest in courses. Invest in good food. Invest in your health. Invest in yourself.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Top 5 Marketing Threads of 2021: 1) Airtable’s SEO strategy revealed 2) Content marketing Masterclass 3) Gong’s brilliant LinkedIn strategy 4) Marketing as applied psychology 5) Underrated resources for growth Bookmark them all 👇
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Content marketing is just like investing. Some things are high risk. Some things are low risk. Some things can have high ROI. Some things will have low ROI.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 years
People underestimate the time we live in. You can pay $20 to learn from someone who spent 20 years to become an expert in something and then use that to win. Sometimes it’s a book. Sometimes it’s a course. Sometimes it’s a newsletter. $20 can change your life.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Growth and marketing frameworks are the mental models of marketers. Remember the right ones and they will give you ridiculous returns. But not all are created equal. Grab a coffee, save this thread and dive in 🧵 The most important marketing frameworks:
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Copy Experiment: Don’t write a “call to action” Write a “call to value” — Here’s what I mean… [Get started] -> [Plan your finances] [Sign up] -> [Grow your following] [Try Now] -> [Launch your site] See the difference ? Test it and see what works best for you.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 years
Nobody: Not even your mom: Absolutely no one at all: Not one soul on the planet: MARKETERS: So... A lot of people have been asking about my morning routine...
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
9 months
In 9 yrs, Calendly has 10M users and $100M+ ARR. Tope Awotona left his sales rep job to make Calendly. He built a $3B company after 3 failed startups. Here's a breakdown of the strategies he used to win🧵
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
“I’m looking for someone who builds decks” Most people: My brain:
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
1 year
Do you know the secret to Asana's $5 million SEO moat? This secret strategy has brought them 130K paying customers making them a $5B SaaS behemoth. It’s TOFU (top-of-the-funnel) content. Here’s a breakdown of Asana’s content strategy step-by-step:
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 years
I saw someone put up a job posting for a Social Media Director role with 20 years experience. Well... The idea of someone working on MySpace & Blackplanet strategies has been living in my head rent free ever since 😂
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Write $1400 not $1,400 That comma signals expensive! Research shows that when a price doesn’t have a comma; we perceive the price as less intimidating.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Marketing advice: Create content so good that your team is actually excited to share it on their own social accounts.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Things to teach your marketing teams: - Messaging - Storytelling - Psychology - How To Email - Growth Mindset - How To Sell Ideas - Strategy vs Tactics - Power of Distribution - Compounding Interest - How To Write A "Lede" - How To Deal With Failure
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
2 years
@FitFounder The inability to change your opinion after receiving new information.
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@TheCoolestCool
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@TheCoolestCool
4 years
"Google was the twelfth search engine. Facebook was the tenth social network. iPad was the twentieth tablet. It's not who gets there first. It's who gets there first when the market's ready." - @Jason
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 years
One of the most overused (and bad) pieces of advice given by marketing gurus is: “Content is king. Just create content and the work will take care of itself...” Very bad advice. I’ve learned: You need to know your audience. How to create great content & embrace distribution.
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Ross Simmonds
@TheCoolestCool
1 year
CONTENT REPURPOSING 101: - Turn key quotes into graphics - Turn graphics into slide shows - Turn slide shows into live videos - Turn in-depth guides into PDFs - Turn podcasts into audiograms - Remix or repurpose old content - Turn slides into social carousels - Make
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
When someone in marketing says: SEO is dead. Content is dead. LinkedIn is dead. YouTube is dead. Or some variation... They’re usually just saying: “I tried and couldn’t make it work so let me impose my limitations on you as well.”
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
6 years
Cleveland Browns fans haven’t had much to celebrate since their last win in 2016 but that’s going to change tonight. 🍻 Brilliant marketing! 👏🏾 #NYJvsCLE
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@TheCoolestCool
4 years
Most of the time when someone says: SEO is dead. Content is dead. LinkedIn is dead. YouTube is dead. Or some variation... They’re usually just saying: “I tried and couldn’t make it work so let me impose my limitations on you as well.”
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Ross Simmonds
@TheCoolestCool
10 months
Mr. Beast will soon be the first YouTube Billionaire. He is a marketing genius with a $500M net worth, a $50M chocolate brand, and 200M subs. I spent 72+ hours researching all his businesses. His Secrets Revealed 🧵
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@TheCoolestCool
5 years
Marketers: *Looking for a job* Companies: We’re looking to hire a marketer with experience in PPC, SEO, Email Marketing, Branding, Social Media, Content Strategy, Facebook, Community Managers, Influencer Marketing, Twitter, PR, Graphic Design and Video. And 6 years experience.
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Ross Simmonds
@TheCoolestCool
4 years
@chetanp No doubt. Most SaaS companies think they're competing with the brand next to them on an Analyst report or on G2 / Capterra. In reality, they're competing with Excel. That also presents opportunity...
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@TheCoolestCool
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@TheCoolestCool
4 years
You’re not a ‘hustler’ when you buy 20 boxes of toilet paper, 15 face masks, 13 cases of hand sanitizer and 8 packs of Tylenol just to try and resell it on Facebook marketplace for double the price. You’re a snake.. And a bunch of things I won’t tweet because my mom follows me.
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Ross Simmonds
@TheCoolestCool
3 years
CEO: “Content marketing doesn’t work in our industry. We wrote 25 blog posts, 10 ebooks and 5 ultimate guides. We got no traction on anything” Me: “So content distribution is when...”
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@TheCoolestCool
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@TheCoolestCool
5 years
The internet stays undefeated. 😂🤦🏾‍♂️
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@TheCoolestCool
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@TheCoolestCool
4 years
I wish more marketers would stop trying to convince everyone that their specific marketing strategy is best for everyone else. SEO works. PPC works. Social works. PR works. ABM works. Content works. We get it... There’s a million ways to win. Find your lane(s) & win.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Life is good. ❤️❤️
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@TheCoolestCool
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@TheCoolestCool
3 years
Three key roles for a content marketing team: 1. Creator — Writes, designs, records, films 2. Optimizer — Fixes, edits, modifies, uploads 3. Distributer — Boosts, shares, amplifies What did I miss?
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Fewer Syllables Feel Less Pricey When you read $47.89 in your head it can feel more expensive than $49.40. This is because we often perceive longer sounding numbers to be more expensive.
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@TheCoolestCool
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@TheCoolestCool
6 years
At 23, you think you’re too old to start a new hobby. At 30, you think it’s too late to go back to school. At 40, you say you’re too old to change careers. At 55, you think you missed your best years. But eventually, you realize it was all in your head.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
4 years
Madam Vice President 👑
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
The McDonalds Marketing Strategy 🍔 Small: $5 🍔🍟 Medium: $5.75 🍔🍟🥤 Large: $5:90 The medium option is a decoy as it looks overpriced in comparison to a small... But the large looks like a deal.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
5 years
Marketers: *Looking for a job* Companies: We’re looking to hire a marketer with experience in PPC, SEO, Email Marketing, Branding, Social Media, Content Strategy, Facebook, Community Managers, Influencer Marketing, Twitter, HubSpot, Salesforce, PR, Graphic Design and Video.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
5 years
Most SEOs find this hard to believe but: Not every piece of content is meant to rank. Some content is meant to: Keep a stakeholder happy 😊 Generate media coverage 📺 Shift a brands positioning 🧠 Generate social shares 👍 Arm sales with a tool 💰 Educate customers 🤝
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
When I first started in marketing I thought that content creation needed to be the priority. Write more. Create more. Publish more. Now I realize that the true power is in distribution. Create one amazing asset and spread it one hundred different ways. That’s how to win.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
2 years
My first marketing job paid me $27,500. Today I have blog posts that can bring in that much revenue in a single month. Here are a few simple ways to maximize your content marketing investment to generate leads and revenue:
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
There’s no perfect marketing plan. There’s no perfect blog post. There’s no perfect podcast. There’s no perfect video. There’s no perfect email. Perfection isn’t the goal. Execution and results are. Press publish. Distribute like wild. Then get back to work.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Let’s be honest. Content & SEO are the most underrated & disrespected part of the marketing mix. We’ve got… CMOs getting laid off each week. ai companies claiming to replace content writers. And traditional media budgets still getting more love than SEO. Here's why👇
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
he’s = he is she’s = she is they’re = they are you’re = not marketing and promoting your old content enough like you really should be
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Remote work benefit # 329. ✌🏿
Tweet media one
Tweet media two
Tweet media three
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
MARKETERS: There's already enough content written about this topic. The market is saturated. There's enough blogs. There's enough YouTube channels. There's enough newsletters. Oat Milk:
Tweet media one
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
I’m old enough to remember when you had to print maps from Mapquest on 4-5 different pieces of paper and use them to get where you needed to be…
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Great marketing teams are filled with people who have different viewpoints and perspectives but very similar goals and objectives.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
The You Saved $$$ Claims Brands put this on receipts and stickers so you tell people how much you save. In reality; that’s not what you saved — it’s what the company decided not to mark up. If something priced @ $20 is on sale for $15 you don’t save $5. You spent $15.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
B2B MARKETING DOESN’T HAVE TO BE BORING. B2B MARKETING DOESN’T HAVE TO BE BORING. B2B MARKETING DOESN’T HAVE TO BE BORING. B2B MARKETING DOESN’T HAVE TO BE BORING. B2B MARKETING DOESN’T HAVE TO BE BORING. B2B MARKETING DOESN’T HAVE TO BE BORING.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Myth busters was a good show. But there’s more myths in marketing than almost any industry. Myths about SEO, content, growth and email. I’m going to bust them. Grab a coffee, save this thread and dive in 🧵 Here’s the myths holding many marketers and brands back:
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
That podcast? Record it. That blog? Launch it. That book? Write it. That idea? Plan it. That app? Build it. That doubt? Forget about it.
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
Nobody: Not even your mom: Absolutely no one at all: Not one soul on the planet: MARKETERS: A lot of people have been asking about my morning routine...
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@TheCoolestCool
Ross Simmonds
@TheCoolestCool
3 years
I wish more marketers would stop trying to convince everyone that their specific marketing strategy is best for everyone else. It's not that simple.
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