Player Announcement: We have launched a Twitter account dedicated to Player Support. Head over to
@TapjoyCS
to connect with our team for ticket support and pro-tips on how to make the most of the Tapjoy offerwall. Read more here about our CS efforts here:
Brace yourselves: Q4 is coming. As brands and advertisers gear up for the hectic holiday season, find out how footwear company Thousand Fell managed to exceed its fourth-quarter revenue goal with the help of the mobile strategists at Tapjoy.
Did you know 64% of consumers we surveyed said they are more likely to engage with a retail in-app rewarded ad than a sponsored social post? Find more useful insights on millennial, Gen Z, parent, and high-income consumers in our DTC Retail Report.
In this article, we discuss why waterfalls fall short, and what in-app bidding means for the future of the mobile ad ecosystem. A big thanks to
@MoPub
and
@audience_ntwk
for their contributions!
Does your mobile website take more than 3 seconds to load? According to a recent study by
@LambdaTesting
...
-A 3-second loading time leads to a bounce rate of 32%
-5s: 90%
-6s: 106%
-10s: 123%
Get the details here:
If you like
#PixelArt
in your
#GameDev
, you need to check out
@GrumpyRhinoGame
.
We sat down with Sebastian to discuss the biggest lessons learned from Idle Apocalypse, his most successful project to date.
It's official! Tapjoy is now part of the
@ironSource
family. We're thrilled to be working together to provide industry-leading advertising and monetization solutions for our partners and the entire app economy.
Read more:
We’re excited about joining forces with
@ironSource
, a company that shares our commitment to developing products and technologies that empower app developers to grow and succeed.
Find out how game dev IGG used our MobileVoice® market research solution to gain valuable audience insights about the narrative direction of the studio's flagship game.
Check out the top insights from Sarah Chafer's recent presentation at App Marketing Summit in New York, as well as valuable insights from
@AppsFlyer
,
@Fyber
,
@Moburst
, and
@swrve
. A huge thanks to
@MMMAGTweets
for having us!
How can DTC brands continue to fuel growth in an increasingly saturated marketplace? Diversification is key. Find out the benefits of an omnichannel approach at our blog:
Big thanks to
@Adcolony
— A Digital Turbine Company and
@Fyber
— A Digital Turbine Company for including coverage of Modern Mobile Gamer™ 2021: Gen X Edition in their Mobile Monday roundup!
Success in mobile gaming's hottest new subcategory requires
#GameDev
pros to take a hard look at their ad monetization approach. Tapjoy's Ben Chen (
@ben975
) has some pro tips.
The world's most successful mobile app businesses rely on
@Apptopia
's market intelligence and strategic insights every day. Our SVP of Global Performance recently had the chance to sit down with them to discuss the finer points of rewarded video.
Check out our 2019 Mobile Champions Year in Review for unique perspectives from industry leaders like
@TweetSingular
co-founder Susan Kuo and Dave Riggs, UA tech lead at
@FoxNextGames
.
What do Glossier, Casper, Warby Parker, & Dollar Shave Club have in common? They made our shortlist of DTC brands winning at digital marketing in 2019. Will you be on our list for 2020?
Fact: social media, search engine marketing, and in-app ads can all work together as part of a complementary marketing campaign. How? Read our blog to find out!
If you're just starting to dig in to the overwhelming world of mobile market research, let us guide you! Our beginner's guide covers the benefits and key features of market research, as well as the top mobile market research companies to partner with.
We are excited to have been a key contributor to the
@IAB
Opt-in Value Exchange Advertising for Brands Playbook! This valuable initiative helps brand marketers and their agencies identify the various options available today in this emerging
#adformat
"According to [Tapjoy's] Guide, 45 percent of offerwall users would stop playing a mobile game if the offerwall were removed..." Thanks for the shoutout,
@ClickZ
! "
Big news! According to the
@Adjustcom
Partner Benchmark Report, Tapjoy is one of the top ad networks in the world, both overall and in the gaming category. Read all about it:
The 2021 Ultimate Offerwall Guide has arrived! We surveyed thousands of users and analyzed billions of engagements to discover the tactics publishers need to win in 2021.
Download our latest report:
Our friends at
@WarChildUK
have been hard at work creating HELP - a new mobile game with 100% of net proceeds supporting children affected by war. Check it out now!
#HelpTheGame
37Games partnered with Tapjoy to launch an optimized Multi-Reward CPE campaign for Trading Legend, the company’s top title. Learn how this renowned global publisher increased scale by 40%, increased volume by 30%, and exceeded ROAS goals by 20-30%.
2/3 of mobile gamers are "more likely to engage with an in-app rewarded ad than a sponsored social media post for retail advertisers.” Thanks,
@alistdaily
for the shout-out!
The latest Modern Mobile Gamer��� report is here! Check out our deep dive into the demographics, mobile habits, and ad preferences of Millennial mobile users. Did you know 73% of Millennials shop on mobile 1-4 times a week?
Exciting news! Tapjoy is a finalist in multiple categories in Mobile Marketing Magazine's 2021 Effective Marketing Awards, including Most Effective Advertising Campaign and Most Innovative Campaign!
Thank you to everyone
@MMMagTweets
, we're thrilled to be considered!
How do offerwalls affect IAPs? According to Hwa Young Kim,
@zepeto_official
Product Manager at Naver Z, offerwalls can convince non-payers to buy into premium content.
We serve over 1B users every month — that’s why customer support is a crucial part of our business model. Tapjoy’s own Sherry Zarabi shares what goes into a high-quality customer experience.
Situation resolved; thanks for your patience! Please resubmit your apps to the App Store with no changes necessary on the publisher side with the Tapjoy SDK enabled. Based on discussions with Apple, we have discontinued running PPE ads on iOS. We apologize for any disruptions.
Our NEW Direct-to-Consumer Retail Report covers insights from 11,000+ consumers to help better understand their mobile habits, DTC shopping behaviors, and more.
How can you drive a 3-6X lift in video views, conversions & app installs? Meet the Holiday Mobile Gamer who is driving these key metrics and massive returns on holiday ad spend.
Download the report!
Our VP of EMEA, Andy Chandler holding a workshop today at the
@iab
about the current landscape of digital video
#Video
#RewardedVideo
hope everyone enjoyed!
Tapjoy is proud to partner with
@Fyber
on the launch of FairBid, the world’s first and only mechanism to achieve a true state of
#headerbidding
for the in-app environment. Read the full story:
60% of millenial mobile gamers plan to spend more than $250 on holiday gifts, and most will be shopping on their mobile devices.
Get these insights and more in our 2018 Marketer’s Guide To Engaging The Holiday Gamer:
Bryan Davis explains how
@BigBlueBubble
manages to achieve some of the highest retention rates in mobile
#GameDev
. Learn more in our latest Mobile Champion interview!
Calling all mobile advertisers and publishers!
iOS monetization rates have bounced back ✅, eCPMs are soaring ✅, and user ad engagement is through the roof ✅.
Get all the latest stats in this installment of Game On:
The growth pros at
@tenjinIO
have us in good company for the
#holidays
!
"Publishers butting up against the limits of what's possible through Facebook would be best served expanding to top in-app ad networks like
@AppLovin
,
@ironSource
, and Tapjoy."
"We have to self-police, come with a common understanding of what a legitimate id is + know as a buyer where the incentives are for mobile fraud to ultimately show them they have no place in this
#ecosystem
." Brian Wong of
@kiip
at yesterday's
#mobilefraud
panel!
#Postback18
Our CPA campaign with
@MANSCAPED
led to120K+ first-time purchases. And now it's won an
#EMMA
from
@MMMagTweets
!
Shout out to the team that made it possible: Jessica Carlson and Will Holland.
#DMEXCO18
is officially in the books! What a fantastic week spent in beautiful Cologne connecting with old friends and making new ones. We look forward to seeing you all next year!
37% of male mobile gamers plan to play 3 or more additional hours every day over the holidays.
Get these insights and more in our 2018 Marketer’s Guide To Engaging The Holiday Gamer:
Our very own Steve Wadsworth sat down with MarTech Series to discuss the state of the mobile app ecosystem, the most impactful disruptions in video for mobile apps & the best advice he has ever received!
Our Customer Service Twitter account is currently down. While we work with Twitter to resolve this issue, please follow the instructions to create a ticket so our team can assist you with your requests: