The Marketers Operating System empowers advertisers and publishers with a platform that integrates and manages customer identity, measurement and data controls.
Are you attending
@CES
next week? We'll be there, eager to share our 2023 roadmap and
#CTV
conversion measurement capabilities.
Contact us at events
@kochava
.com to schedule a meeting.
Kochava's Free App Analytics™ brings you the tools and intelligence needed for successful growth. Gain actionable insights with an industry leading platform that consolidates your app’s performance data into one dynamic and informative dashboard.
#adtech
The Q4 Kochava Traffic Index reveals a 42% decrease in click-to-install ratio across the most-trusted media partners. Download the free report to see which media partners made the Top 20.
#adfraud
#mobileadvertising
Kochava welcomes Steve Bair as Head of North America Sales. Steve comes from Facebook where he was Head of North America Mobile Publishers, Audience Network, and we're thrilled to have him on the team. Welcome, Steve!
Signal clarity is critical. If you’re working with partners not removing fraud, there’s a question as to whether they should be working for you if they don’t take it seriously.
--Charles Manning, CEO of Kochava,
#kochavasummit
@cfmanning
IBM tosses their hat into the blockchain ring. Kochava Labs'
@onxchng
referenced as one of the early platforms being developed for digital advertising.
"If you can't trust your signal (clicks, impressions, installs), you can't trust your measurement." Grant Simmons, Head of Client Analytics, Kochava, on Getting the Right Signal: The Role of Impression-Level Detail.
#KochavaSummit
Publishers averaging greater than 1000 clicks per install are considered fraudulent. Clean data would be between 8 to 12 clicks per install, depending on the vertical.
--Grant Simmons, Director of Client Analytics, Kochava
#kochavasummit
#mobilemarketing
Congratulations to our partners, Amazon,
@AppLovin
,
@liftoffmobile
,
@unity3d
, and
@jampp
for ranking in the Top 5 for Signal Clarity in the Kochava Traffic Index for Q1. Download the report and more at .
Blockchain is comprised of these four elements: cryptography, game theory, peer to peer network, and decentralization. William Mougayar, Author of The Business Blockchain.
#KochavaSummit
You have to get all the facts before you can get to the testing phases. Deterministic signals make your life much easier.
--Raymund Bautista,
@inmobi
#kochavasummit
Tokens can be spent and earned and can be used inside and outside of the blockchain - that is the essence of the economy. William Mougayar, Author of The Business Blockchain, keynote speaker.
#KochavaSummit
The Q4 Kochava Traffic Index report is out - read about the latest improvements among media partners and industry insights.
#mobileadvertising
#mobilemarketing
Unlock the future of advanced TV advertising with our new eBook! Gain insights into the latest trends, developments, and growth opportunities for
#OTT
and
#CTV
.
🔮 📈 Download now and future-proof your advertising strategy:
#adtech
#advertising
We're excited to share that
@AppSamurai
, a leading AdTech platform for user acquisition, is now an Authorized Agency Partner, enhancing mobile growth strategies with unparalleled analytics and insights.
🤝 Learn more about this partnership here:
#adtech
The Q1 Kochava Traffic Index report on media partner performance is available today. Congratulations to Amazon,
@MolocoHQ
, Pinterest,
@criteo
, &
@unity3d
for making the top 5 on our index. See who else ranked--download your free copy here:
#campaigndata
Test your creatives. See if a character works versus an image of the game, and include localization. Make the user feel like they’re missing out on something. Measure down the funnel to see which creative works best--Kass Yboa, Aarki, on “Creative Optimization”
#KochavaSummit
One trend is in increasing pressure by publishers and developers to monetize second-party data. Another, voice is the new high-intense signal for advertisers to target. Gabriel Cheng, M&C Saatchi Mobile, in talking about mobile trends.
#KochavaSummit
iOS 16 will bring new changes to Apple's SKAdNetwork. Are you ready?
Join the conversation with the SKAdNetwork experts at Kochava to get answers to your questions and unpack what we know so far.
Register for our webinar today!
#SKAdNetwork
#iOS16
The digital ecosystem is going to serve high quality and social connections, providing social connections. It’s a strange but wonderful emerging landscape.
Jane McGonigal, PhD at Avant Game and keynote speaker for the Kochava Summit this year.
#kochavasummit
@avantgarde
Another incredible Kochava Summit has come to an end - Thank you to all of our amazing attendees, speakers, and sponsors for making this year's event such a success. We hope you enjoyed the insightful discussions, evening adventures, and breathtaking views as much as we did.
Kochava Summit keynote speaker,
@avantgame
talking about the science supporting benefits of gaming. “The opposite of play isn’t work—it’s depression."
#kochavasummit
"Lack of transparency creates an environment where fraud flourishes. At least 20% of ad spend goes to fraud. And, that's a conservative number. What other industry has that?" --Kathryn Haun, keynote speaker at
#KochavaSummit
GDPR is scary… even off owned media - how much of that first-party data we’ll lose even on our own sites. Alan Segal, VP, Audience Development & Analytics, CNN
#KochavaSummit
We're 40 days away from Kochava Summit 2023! 🗓 🏔 ⛷
Take advantage of one of the
#adtech
industry's premier events of the year. If you still need convincing, check out our highlight reel from Summit'20 ❄️
Request your invite today ➡️