What is SEO? It's a simple question. So, why are there 40 answers? Because a smart SEO at
@ahrefs
probably decided to rank for "what is SEO" using long-form informational content + egobait to do it. Now THAT is SEO. 😉
I saw SEO drama happening and gave myself 60 seconds to locate the source. 28 seconds in I stopped caring and gave up. It's an incredibly freeing position to give absolutely zero fucks about industry gossip anymore. That energy does amazing things directed elsewhere. Focus.❤️
I don't procrastinate, because I don't want to work. I procrastinate, because I love to work and I don't want to get interrupted or not give it my best. When I finally drop into an intense work flow, it feels like a wave of calm and focus hits. I don't want it to stop.
THANK YOU
@Rhea
and
@ErikStafford
for sharing all the content audit knowledge at
@Pubcon
last year! Performed the audit ➡️ made a plan ➡️implemented the edits & updates ➡️ organic traffic and page views 📈 🙌
The real reason most women don't respond to your request is because... we're busy & made a choice. We're working our butts off to lean in, trying to close the wage gap, making up for gender bias, showing up for others, balancing home and childcare responsibilities, and more.
We're looking for the following positions right now: Dir. of Agency Operations, UX Analyst, Digital Editor, and a Senior SEO Lead careers
@outspokenmedia
.com RTs plz!
#hiring
#seo
#ux
#editing
The myth that we don't exist is just lazy at this point. If you're surrounded by men and only employ men in your SEO agency or on your team then you have a problem, not the industry. I personally know 100s of killer technical SEOs, analysts, strategists, and link builders.
Falling in love with someone who isn't self-aware or healed is like building a site with Wix or GoDaddy. It'll work, but you'll never be able to fully unlock its potential or feel truly satisfied.
My thoughts on the passing of
@rjonesx
The
#seo
industry lost a giant and the world a very good man and devoted husband and father. Much love to everyone grieving who was close to him--the NC search,
@Moz
, Virante, Twitter and other communities. ❤️
There are plenty of women in search. I know, because I'm tagged monthly in a cattle call of us for a frustrated "hey, where are the women in ___ SEO article/conference" post.
We have to make hard choices daily and something we care about is always sacrificed. Often that something is self-promotion, because it's already taking so much energy to just knock out what's in front of us.
@JohnMu
@searchliaison
I've got a client who has their team clicking on search results 200x per day to help improve their rankings. Can you please comment in a tweet about the effectiveness of this strategy so I can kindly forward the reply to them? :) TY!
Some women are amazing at promo and already successful, so they simply don't need to participate in a roundup of X marketers. It doesn't mean they aren't there, it means they're busy AF without your article. Take 2 seconds to find another woman in SEO who is up and coming.
I'm going dark on Twitter to focus on deep work and agency growth for an extended period of time. If you'd like to connect, you can reach me at rhea
@outspokenmedia
.com. 👋 Catch ya' on the other side Twitter! ❤️
⚠️ We SHOULD question public figures at corps
⚠️ Using a public headshot isn't body shaming
⚠️ Public statements w/o all the facts cause problems
⚠️ Pointing out white privilege ≠ calling someone racist
⚠️ People will use any opp to hate on what they fear
This thread is worth reading on a Monday morning. There isn't a "right" way to tell someone they're doing something wrong. The spotlight shouldn't be on the delivery at all, it's a distraction from the subject itself. So, let's get back to that. What's the outcome? What's needed?
So let's not for a minute pretend that no one told you this "the right way" in a time during which it wasn't fashionable, and in a manner that you could mock and slate and then pretend never happened.
Because I did. The "right way".
@CMantello
🚨 Thank you for calling attention to this heinous crime. To commit a hate crime against Italians by hanging a removable sign on the neck of the unquestionably moral Christopher Columbus is too much. We need Feds, State & Local law enforcement on this ASAP! OFF WITH THEIR HEADS!
Women are inherently less likely to put themselves out there. Not all, but generally speaking we're less forward than men. So, you have to ACTIVELY work harder to open the door for inclusivity. When you do, women will show up.
RIP to an SEO legend.💔In 2007
@lorenbaker
started virtual SEO Clinics w/
@bill_slawski
@jessicabowman
@GarrettFrench
Carsten Cumbrowski, Gemme van Hasselt, Ahmed Bilal + myself. I was still a baby SEO🧠, but knew that auditing a site with Bill was the coolest thing ever.
Is it obvious I'm don't check Twitter? It's been 2 days and I JUST realized friends name dropped the anniversary of the SEO trademark battle. Thanks everyone--I see you! Now back to that SEO work. Ha! It's going well. Beyond thankful everyday and love the folks in this industry.
@tehseowner
So, when I stop playing the victim, I might be able to become a CEO? That'll be an exciting step up from my role as... CEO. (Would've been happy to debate the wage gap and considered not even including it, but you lost my respect and time with the rest of your tweet.)
@GoFishDigital
@bill_slawski
So very sorry for your loss and so many others.
@bill_slawski
is a legend and I am deeply appreciative of his contributions, influence and conversation over the years. 💙 to those closest to Bill.
Thanks for the shout out
@ViperChill
. It's an odd thing to reflect on for many reasons. Glad it set a precedent. Thankful to the community for their response after the win. Learned a lot personally. Appreciative of
@SarahBird
@mvandemar
&
@Jehochman
for their roles throughout.
On this day 9 years ago,
@Rhea
Drysdale won her legal battle against Jason Gambert who was trying to trademark the term 'SEO' (to decide who is allowed to use it). She spent more than two years and $17,000 to make it happen. Thanks Rhea!
Just realized my brain is so full of tools that I swapped
@AuthorityLabs
and
@ahrefs
in my deck and words earlier. Sorry guys! 😩
#mombrain
(ahrefs = the Content Explorer tool and content gap tool I was talking about)
#advancedsearchsummit
It's not "normal," but it feeds my soul and brain. I can't stay there forever and sometimes I hate that. I genuinely love the mental state of being hyper-focused for very long stretches of time. Having to surface for basic human needs and rest is frustrating.
Michael Streko was one of the smartest SEOs I knew and anyone doing ORM probably owes him for
@KnowEm
. He's gone too soon and leaves behind a son, Everett, who was his world. We're raising $ to save for Ev's future: Please donate and/or RT ❤️
Hey
@iPullRank
@JohnMu
&
@randfish
, for the record all three of you are among the smartest, most giving individuals in this industry. I think you're all hurt and care about each other. Hard day. Tomorrow is a new one. Love for all three of you.