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Rhea Drysdale Profile
Rhea Drysdale

@Rhea

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CEO & Lead Strategist @OutspokenMedia - SEO & Reputation Inquiries ⬇️

Troy, NY
Joined May 2007
Don't wanna be here? Send us removal request.
@Rhea
Rhea Drysdale
6 years
If you're a woman in the SEO industry, please hit ❤️. #seo #search
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@Rhea
Rhea Drysdale
6 years
What is SEO? It's a simple question. So, why are there 40 answers? Because a smart SEO at @ahrefs probably decided to rank for "what is SEO" using long-form informational content + egobait to do it. Now THAT is SEO. 😉
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@Rhea
Rhea Drysdale
3 years
I saw SEO drama happening and gave myself 60 seconds to locate the source. 28 seconds in I stopped caring and gave up. It's an incredibly freeing position to give absolutely zero fucks about industry gossip anymore. That energy does amazing things directed elsewhere. Focus.❤️
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@Rhea
Rhea Drysdale
6 years
I don't procrastinate, because I don't want to work. I procrastinate, because I love to work and I don't want to get interrupted or not give it my best. When I finally drop into an intense work flow, it feels like a wave of calm and focus hits. I don't want it to stop.
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@Rhea
Rhea Drysdale
7 years
Stop Pretending SEO Isn’t About User Experience #SEO #UX
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@Rhea
Rhea Drysdale
7 years
Wow. Nice work @BurgerKing
@JustJOSH_ingYa
Josh Goodman
7 years
Burger King just released one of the best anti-bullying PSAs I've ever seen
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@Rhea
Rhea Drysdale
4 years
This is super cool. Shared advice at @Pubcon . @Shannon_Listman implemented. She saw results. Win! (Until covid? Eek, but the slump is everywhere)
@Shannon_Listman
Shannon Schmidt
4 years
THANK YOU @Rhea and @ErikStafford for sharing all the content audit knowledge at @Pubcon last year! Performed the audit ➡️ made a plan ➡️implemented the edits & updates ➡️ organic traffic and page views 📈 🙌
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@Rhea
Rhea Drysdale
8 years
LISTEN UP & SHARE! Digital, SEO, content, community, & beyond. Sad news to see 28% of @Moz staff laid off. Know of GREAT jobs? 👉 #hiremoz
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@Rhea
Rhea Drysdale
8 years
Awake? Scandal is brewing. @sourcefed manipulated SERPs for @HillaryClinton , not Google!
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@Rhea
Rhea Drysdale
7 years
I'm doing a round up of SEO tips and only have one man quoted. Are there any other good men in SEO? Can you help list and tag them for me??
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@Rhea
Rhea Drysdale
6 years
The real reason most women don't respond to your request is because... we're busy & made a choice. We're working our butts off to lean in, trying to close the wage gap, making up for gender bias, showing up for others, balancing home and childcare responsibilities, and more.
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@Rhea
Rhea Drysdale
6 years
4 hours later -- the best part of this thread is seeing so many "new to me" female SEOs hit ❤️. I want to digitally stalk and befriend all of you!
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@Rhea
Rhea Drysdale
7 years
When you don't know how your presentation went, but then you overhear someone in the hall telling their team to do what you said. 👍🙌👏💃🏼
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@Rhea
Rhea Drysdale
6 years
Organic traffic from a recent content cleanup. 🙌 Loving this work.
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@Rhea
Rhea Drysdale
8 years
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@Rhea
Rhea Drysdale
7 years
We're looking for the following positions right now: Dir. of Agency Operations, UX Analyst, Digital Editor, and a Senior SEO Lead careers @outspokenmedia .com RTs plz! #hiring #seo #ux #editing
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@Rhea
Rhea Drysdale
7 years
I hope my sarcasm is apparent. I'm tired of the monthly women in SEO roll calls. This woman is exhausted and wants to get back to work now.
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@Rhea
Rhea Drysdale
6 years
The myth that we don't exist is just lazy at this point. If you're surrounded by men and only employ men in your SEO agency or on your team then you have a problem, not the industry. I personally know 100s of killer technical SEOs, analysts, strategists, and link builders.
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@Rhea
Rhea Drysdale
3 years
Falling in love with someone who isn't self-aware or healed is like building a site with Wix or GoDaddy. It'll work, but you'll never be able to fully unlock its potential or feel truly satisfied.
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@Rhea
Rhea Drysdale
8 years
I mean honestly, she can talk politics, geography, AND insult at the same time. Give her the country now. #debate
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@Rhea
Rhea Drysdale
3 years
My thoughts on the passing of @rjonesx The #seo industry lost a giant and the world a very good man and devoted husband and father. Much love to everyone grieving who was close to him--the NC search, @Moz , Virante, Twitter and other communities. ❤️
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@Rhea
Rhea Drysdale
8 years
@ABFalecbaldwin @nbcsnl you're doing important work. Thank you!
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@Rhea
Rhea Drysdale
11 years
"Good SEOs get hit by algorithm updates. Great SEOs benefit from algorithm changes." @RyanJones #pubcon
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@Rhea
Rhea Drysdale
8 years
@BarackObama @nytimes your heart and commitment are so clear. Enjoy your time together and then come back and let's get things done. ❤
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@Rhea
Rhea Drysdale
8 years
My presentation from today's #pubcon Master Kick Off talk (fun with chips, machine learning, and human behavior...)
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@Rhea
Rhea Drysdale
6 years
There are plenty of women in search. I know, because I'm tagged monthly in a cattle call of us for a frustrated "hey, where are the women in ___ SEO article/conference" post.
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@Rhea
Rhea Drysdale
5 years
Advice for job applicants: include a cover letter. Everyone has a story to tell. What's yours?
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@Rhea
Rhea Drysdale
6 years
We have to make hard choices daily and something we care about is always sacrificed. Often that something is self-promotion, because it's already taking so much energy to just knock out what's in front of us.
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@Rhea
Rhea Drysdale
5 years
@JohnMu @searchliaison I've got a client who has their team clicking on search results 200x per day to help improve their rankings. Can you please comment in a tweet about the effectiveness of this strategy so I can kindly forward the reply to them? :) TY!
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@Rhea
Rhea Drysdale
8 years
@AlabedBana how do we help?! :( I'm so sorry and hope you will get better. I want to help. I feel helpless.
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@Rhea
Rhea Drysdale
6 years
Some women are amazing at promo and already successful, so they simply don't need to participate in a roundup of X marketers. It doesn't mean they aren't there, it means they're busy AF without your article. Take 2 seconds to find another woman in SEO who is up and coming.
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@Rhea
Rhea Drysdale
7 years
Deleting Twitter from my phone until next week. It’s time to celebrate 10 years of marriage. Maybe this is his first gift? 😉 Later tweeps!
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@Rhea
Rhea Drysdale
5 years
I'm going dark on Twitter to focus on deep work and agency growth for an extended period of time. If you'd like to connect, you can reach me at rhea @outspokenmedia .com. 👋 Catch ya' on the other side Twitter! ❤️
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@Rhea
Rhea Drysdale
5 years
How many websites does Google know about? That feels like a bad SEO joke. "Depends on whether the staging server was indexed." #techseoboost
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@Rhea
Rhea Drysdale
8 years
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@Rhea
Rhea Drysdale
8 years
I am LOVING @Moz 's Keyword Explorer. LOVE. LOVE. LOVE.
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@Rhea
Rhea Drysdale
6 years
⚠️ We SHOULD question public figures at corps ⚠️ Using a public headshot isn't body shaming ⚠️ Public statements w/o all the facts cause problems ⚠️ Pointing out white privilege ≠ calling someone racist ⚠️ People will use any opp to hate on what they fear
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@Rhea
Rhea Drysdale
7 years
Why does @jaredkushner 's Knowledge Graph photo look like the 40yo Virgin? (this was important enough that I had to make this...)
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@Rhea
Rhea Drysdale
8 years
@sourcefed except it's terribly covered. Way to confuse hundreds of thousands of people with terrible research.
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@Rhea
Rhea Drysdale
8 years
SEO friends, please share & do what you can. One of the best link builders in the world needs our help right now.
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@Rhea
Rhea Drysdale
8 years
@ABFalecbaldwin yes! Thank you. We need you right now.
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@Rhea
Rhea Drysdale
8 years
Any other #MozCon babies awake? 4:30am party in the Olive 8 lobby!
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@Rhea
Rhea Drysdale
5 years
This thread is worth reading on a Monday morning. There isn't a "right" way to tell someone they're doing something wrong. The spotlight shouldn't be on the delivery at all, it's a distraction from the subject itself. So, let's get back to that. What's the outcome? What's needed?
@janemcopland
Jane Copland
5 years
So let's not for a minute pretend that no one told you this "the right way" in a time during which it wasn't fashionable, and in a manner that you could mock and slate and then pretend never happened. Because I did. The "right way".
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@Rhea
Rhea Drysdale
8 years
After a packed day of work + baby on board, just took a much needed hour to relax. Need dinner now. Where to? Hmm #pubcon
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@Rhea
Rhea Drysdale
4 years
@CMantello 🚨 Thank you for calling attention to this heinous crime. To commit a hate crime against Italians by hanging a removable sign on the neck of the unquestionably moral Christopher Columbus is too much. We need Feds, State & Local law enforcement on this ASAP! OFF WITH THEIR HEADS!
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@Rhea
Rhea Drysdale
6 years
Women are inherently less likely to put themselves out there. Not all, but generally speaking we're less forward than men. So, you have to ACTIVELY work harder to open the door for inclusivity. When you do, women will show up.
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@Rhea
Rhea Drysdale
7 years
When you ask a conference full of journalists if they want to talk about SEO.
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@Rhea
Rhea Drysdale
8 years
@realDonaldTrump I certainly hope so
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@Rhea
Rhea Drysdale
6 years
Maybe not just the 8 women you know of by name (for whatever reason), but the hundreds sitting in front of, beside and behind her.
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@Rhea
Rhea Drysdale
7 years
“Our data implies that gender differences may lie not in how women act but in how people perceive their actions.” Bingo.
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@Rhea
Rhea Drysdale
2 years
RIP to an SEO legend.💔In 2007 @lorenbaker started virtual SEO Clinics w/ @bill_slawski @jessicabowman @GarrettFrench Carsten Cumbrowski, Gemme van Hasselt, Ahmed Bilal + myself. I was still a baby SEO🧠, but knew that auditing a site with Bill was the coolest thing ever.
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@Rhea
Rhea Drysdale
8 years
@ABFalecbaldwin and how sad that the fool must school the king? You're playing an important part, don't stop.
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@Rhea
Rhea Drysdale
3 years
Is it obvious I'm don't check Twitter? It's been 2 days and I JUST realized friends name dropped the anniversary of the SEO trademark battle. Thanks everyone--I see you! Now back to that SEO work. Ha! It's going well. Beyond thankful everyday and love the folks in this industry.
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@Rhea
Rhea Drysdale
6 years
@tehseowner So, when I stop playing the victim, I might be able to become a CEO? That'll be an exciting step up from my role as... CEO. (Would've been happy to debate the wage gap and considered not even including it, but you lost my respect and time with the rest of your tweet.)
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@Rhea
Rhea Drysdale
7 years
When your content gets links from the Washington Post organically. 🙌
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@Rhea
Rhea Drysdale
8 years
Social media tip: yet again we have a tragedy. Turn off your scheduled updates and let today be. Embrace silence, be empathetic, or help.
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@Rhea
Rhea Drysdale
6 years
Back when tutus and side ponies were everything. #seokids #beforewewereseo
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@Rhea
Rhea Drysdale
5 years
This is an exceptional piece with management advice from @RossHudgens that hasn't gotten enough exposure:
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@Rhea
Rhea Drysdale
7 years
Went dark for five days. It was glorious and nothing burnt down. Progress.
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@Rhea
Rhea Drysdale
8 years
Why doesn't Spotify for newspapers exist? I don't want to subscribe to every single publication, but I'd happily pay for all.
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@Rhea
Rhea Drysdale
8 years
Thank you @DavidGoldmanCNN for an excellent article on @sourcefed 's inaccurate claim.
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@Rhea
Rhea Drysdale
6 years
Obligatory “I voted” tweet. I hope all of you assholes did, too.
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@Rhea
Rhea Drysdale
8 years
Great session from @STATrob on featured snippets. This is cutting edge research that will shape content needs & budgets for 2017. #MozCon
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@Rhea
Rhea Drysdale
2 years
@GoFishDigital @bill_slawski So very sorry for your loss and so many others. @bill_slawski is a legend and I am deeply appreciative of his contributions, influence and conversation over the years. 💙 to those closest to Bill.
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@Rhea
Rhea Drysdale
8 years
With conferences right around the corner, I had to get this thought out:
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@Rhea
Rhea Drysdale
6 years
Three site migrations/launches and two toddler parties in one week.
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@Rhea
Rhea Drysdale
8 years
If you're as obsessed with @Outlander_STARZ as @janetfreynolds is, she made some hilarious memes that involve Jamie and yarn porn.
@OutlanderCast
Outlander Cast
8 years
You know you're an #Outlander #Obsessenach when... @janetfreynolds sums up your addiction - name swaps and all.
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@Rhea
Rhea Drysdale
8 years
We're on different coasts and yet @OutspokenMedia and @ZaneDeFazio are crushing hard on @Moz . #twinsies
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@Rhea
Rhea Drysdale
7 years
And so it begins. Winter is here. Post-HTTPS world. #https #chrome #seo
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@Rhea
Rhea Drysdale
5 years
Thanks for the shout out @ViperChill . It's an odd thing to reflect on for many reasons. Glad it set a precedent. Thankful to the community for their response after the win. Learned a lot personally. Appreciative of @SarahBird @mvandemar & @Jehochman for their roles throughout.
@ViperChill
Glen Allsopp 👾
5 years
On this day 9 years ago, @Rhea Drysdale won her legal battle against Jason Gambert who was trying to trademark the term 'SEO' (to decide who is allowed to use it). She spent more than two years and $17,000 to make it happen. Thanks Rhea!
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@Rhea
Rhea Drysdale
9 years
My deck on Digital Ethology from tonight's #moztalk @wistia with @Moz @thecrafty @RonellSmith
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@Rhea
Rhea Drysdale
8 years
I'm not a religious person and all I want to do right now is pray, because I don't know what's left.
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@Rhea
Rhea Drysdale
12 years
My slides from Hardcore SEO & Social Media Tools at #SMX http://t.co/pbJi7Jsh #14c
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@Rhea
Rhea Drysdale
8 years
"I prepared to be President and I think that's a good thing." #debatenight GET IT GIRL
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@Rhea
Rhea Drysdale
5 years
Thank you @CatalystSEM , @fighto and the amazing team that pulled it off! Exceptional content from some very smart speakers. We loved it! #TechSEOBoost
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@Rhea
Rhea Drysdale
7 years
Drunk Rhea is the best Rhea. I know this. Sorry guys, you get up tight anxiety Rhea 99% of the time.
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@Rhea
Rhea Drysdale
10 years
How to Plan for Long-Term SEO: http://t.co/fpn4ndbeSE my deck from #smx #21a
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@Rhea
Rhea Drysdale
8 years
Hey #pubcon , we're hiring! Say hello.
@OutspokenMedia
Outspoken Media
8 years
Do you want to join a great digital marketing team in Troy, NY? Outspoken Media is hiring a marketing assistant!
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@Rhea
Rhea Drysdale
8 years
You know what's really frustrating? Trying to run an agency called "Outspoken" with laryngitis. [insert joke here]
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@Rhea
Rhea Drysdale
8 years
Happy to be home with my dudes for 2 days. We rolled down a hill, chased ghosts, climbed a tree, cuddled, watched fish, & more. ❤️
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@Rhea
Rhea Drysdale
6 years
Got tired of seeing absolute URLs in #datastudio so I got rid of them.
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@Rhea
Rhea Drysdale
8 years
NEW post -- The Female Marketer's Fear of Marketing:
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@Rhea
Rhea Drysdale
6 years
THIS IS THE BEST THING EVER. I'm crying.
@RobOusbey
Rob Ousbey
6 years
Don't worry Google - we've all had one of those days.
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@Rhea
Rhea Drysdale
5 years
Just realized my brain is so full of tools that I swapped @AuthorityLabs and @ahrefs in my deck and words earlier. Sorry guys! 😩 #mombrain (ahrefs = the Content Explorer tool and content gap tool I was talking about) #advancedsearchsummit
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@Rhea
Rhea Drysdale
11 years
That moment when all the Google "conspiracy theorists" are proven right.
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@Rhea
Rhea Drysdale
8 years
Excited to speak at #MozCon again! Will I see you there?
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@Rhea
Rhea Drysdale
8 years
@mattcutts just got off the phone with CNN and WSJ. Both have informed pieces coming out soon.
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@Rhea
Rhea Drysdale
6 years
It's not "normal," but it feeds my soul and brain. I can't stay there forever and sometimes I hate that. I genuinely love the mental state of being hyper-focused for very long stretches of time. Having to surface for basic human needs and rest is frustrating.
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@Rhea
Rhea Drysdale
8 years
I'm trying to understand how (and am terrified by) Trump's ONLY understanding of the military = the element of surprise. #debate
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@Rhea
Rhea Drysdale
6 years
Michael Streko was one of the smartest SEOs I knew and anyone doing ORM probably owes him for @KnowEm . He's gone too soon and leaves behind a son, Everett, who was his world. We're raising $ to save for Ev's future: Please donate and/or RT ❤️
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@Rhea
Rhea Drysdale
8 years
If Florida passes weed and doesn't go blue, the entire state has to be on bath salts.
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@Rhea
Rhea Drysdale
12 years
The best SEO Audit checklist ever: http://t.co/tEMgNYQa Amazing job from @anniecushing at #searchlove
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@Rhea
Rhea Drysdale
7 years
Wrote and deleted a longer thread. Still too much fear there. I'll leave it at this: #MeToo
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@Rhea
Rhea Drysdale
8 years
To summarize today: Apple sucks and Vine is dead.
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@Rhea
Rhea Drysdale
6 years
Hey @iPullRank @JohnMu & @randfish , for the record all three of you are among the smartest, most giving individuals in this industry. I think you're all hurt and care about each other. Hard day. Tomorrow is a new one. Love for all three of you.
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