It cannot be overstated how pervasive the FUNimation brand was in North America for its last decade.
No matter where you watched their myriad licensed titles, every episode began with an acknowledgement that "you should be watching" and slick visuals. That kind of thing sticks!!
R.I.P.
You weren't the best company (and in fact some times could be the worst), but your branding will always be something I associate with watching anime in my early 20s.
On social media, anime punches above its weight class.
Even while X-Men '97 and Invincible are putting out incredible seasons, My Hero Academia is still the most-discussed super hero franchise.
Konosuba has had a seven year gap between seasons, but it has more momentum on
Anime has a much longer history in France than in the US. When I was at Japan Expo in Paris, multigenerational otaku families were everywhere I looked. Women my parents' age would come screaming when they saw I was giving out City Hunter posters.
Soon it will happen here too 🥹
I think about all the older otaku women I saw in Tokyo all the time … seeing how normalised it is there for people of all ages to like cute things and represent their love for their favourite character or idol made me so happy ;__;
MyAnimeList's rules for "what is an anime" requires a piece of media to be made "for the Japanese market".
What an absolute joke, even if you ignore that the *majority* of the "anime market" is overseas.
@regularaugust
as of august 1st, of the 57 anime tracked for the july season, suicide squad isekai was:
🟡2nd most searched
🔴9th most viewed
🔵6th highest "general interest"
🟠 14th most-discussed on social media
🟣 among the least promoted by its EN publisher
End of an era!
After 8 years, I’ll be concluding my adventures with Crunchyroll this week. I’ve been able to work with some of the finest folks I’ll ever know, built award-winning teams, and had countless experiences I wouldn’t trade for the world.
26 episodes for an anime is *perfect*
About eight hours, or the length of the typical novel if it were put to screen without cutting anything out.
Across hundreds of years and just as many cultures, we keep coming back to this length for telling a complete, satisfying story.
Because the immense growth of anime and manga in the West cannot be overstated:
According to Bookscan, in April of 2020, the top 20 best-selling manga in the US sold 53,700 volumes combined.
In April of 2021, that number was 345,000.
The news is finally out — earlier this month I joined the
@AllTheAnime
team as Chief Marketing Officer! I’ve said for years that their releases are the envy of the rest of the world and now I’ll have to prove it 💪
I still can't believe Neo Yokio happened. It feels like a fever dream of impossibilities converging, or a show-within-a-show that would never get the Kuji-Un treatment. I love you, Neo Yokio.
Another fascinating trend in the anime community is the disconnect from what's "popular", helped by social media bubbles.
Dungeon Meshi isn't unpopular by any stretch but there are half a dozen isekai that with premises you'd think I made up that get more views this season.
No offense to OP, but the tragedy of anime fandom having such a short attention span is we always get takes like “Unlike other anime, this one focuses on the characters” every other season
women watch anime nearly as much as men
if the places you go to talk about anime doesn't have a lot of women, that's probably either representative of the kind of specific sub-niches involved, or the kind of environment you create
How do tastes in anime vary between Japan and the United States?
In my latest piece for Anime News Network, I dig into the data to try to answer that very question!
⭐️ Read:
Anime news disinformation via Facebook once again: one of FB's biggest anime pages posts stuff like this, which, while quoting legit data from a
@DoctorDazza
, misrepresents the info, provides zero context, and extrapolates in damaging ways that undermine legitimate efforts.
Re: Crunchyroll removing the comments section: I sincerely hope this is temporary, even if responses from CS suggest otherwise.
One of Crunchyroll's biggest value-adds has been its community; it's a true point of differentiation compared to other streaming services. (1/x)
Chainsaw Man is an anomaly in the Anglo-sphere. This is the first manga that's been a mega-hit in English *before* an anime adaptation was released.
To put it into perspective, in April, CSM's most recent volume outsold JUJUTSU KAISEN's, as well as Spy x Family 1.
because I keep seeing this in official comms, I encourage folks to not use Anglo pluralization for Japanese loanwords
we do this for all kinds of words!
"samurais", "animes", "otakus", etc. should read to you with the same discomfort as "childs", "womans", "leafs", or "foots"
The story of Anime in America by way of Google.
I recently was using Google Trends as a framing device to discuss some of the inflection points in US anime fandom and put together this annotated screenshot for clarity's sake.
Anime's worldwide dominance is only just beginning.
I’ve been thinking about Polygon’s article all week. According to a gen-pop survey of over 4k Americans, 42% of Gen Z watch anime weekly — which lines up perfectly with 2021 results from the gold standard, Morning Consult.
while the above chart is the real story here, this one is the one that delights me most: comparing the biggest anime to the most-watched US network shows
I’ll be sharing details about my next gig in the coming weeks, but if you know how passionate I’ve been about my work at CR, you know it's got to be something special :)
I've done various anime research projects for over a decade and the people who use CR tend to have been anime fans for more than twice as long the median pirate, even accounting for age.
That said? I agree that this individual is not someone who actually likes anime.
I'd still give Naruto more credit but SAO was one of the first mainstream anime that was watched predominantly online. It shared its overseas success with increased internet accessibility, smartphones, and most of all, the rise of streaming.
As someone who was an early subscriber to Crunchyroll, I can say with authority that the anime that made CR a true force of nature wasn't JJK or My Hero Academia. It was this fucking thing.
Not really? Hunter x Hunter outsold Bleach for every year "the big 3" ran simultaneously.
Us fans in the West have made up a massive mythology about "the big 3" when it simply wasn't the reality for more than a year anywhere, least of all Japan
The Big 3 is One Piece, Bleach, and Naruto. That’s what Shonen Jump named them because they MADE THEM THE MOST MONEY.
The Big 3 is not debatable. It’s not about your favorite. It’s about money. It is objectively those 3 and I wish y’all would just accept that and be quiet.
Yesterday, someone replied to the CR tweet asking about most-wanted anime remakes and someone said "ROD the TV but with updated visuals" and
I legitimately have not been able to sleep for longer than an hour at a time since
In 2023, US manga sales fell by 26%.
Bucking the trends both in the US and abroad, One Piece sales spiked 27% in the same time period. Why?
I explore the story in my inaugural column at
@comicsbeat
!!
reminder that according to the latest report from the Association of Japanese Animations, the Japanese home video market makes up ~1.3% of all anime revenue
ignore sensationalist "news" pages
Netflix just shared their viewership numbers from the second half of 2023.
With 71.6M viewers, One Piece was the most-popular title on the entire platform!!
City Hunter, a Japanese film based on the classic manga of the same name, has performed neck-and-neck with fellow Netflix original Unfrosted, the new Jerry Seinfeld movie.
Why is this so impressive?
City Hunter has never made it in the top 10 of any of Netflix's most
there's been plenty of interesting conversation here but something I haven't seen mentioned is ~*~ AESTHETICS ~*~
in this era of screens, you want to make what's on your bookshelf count all the more
never seen a GN omnibus half as handsome as Dark Horse's Berserk Deluxe Edition
you were never really "pirating" if you were using bootleg streaming sites like aniwave, anix, animesuge, etc.
you were just lazy
what statement are you making by giving your ad revenue to bootleggers instead of companies that predominantly use revenue-sharing with publishers?
This is the right take.
According to the 2023 AJA report, Japanese home video sales account for ~1.3% of anime revenue.
For the vast majority of anime, it's a non-factor to success.
On rare occasions, though, good Blu-Ray sales can single-handedly secure an additional season.
@Josu_ke
I see it like this:
You shouldn't pay attention to low BD sales
You should, however, pay attention to high BD sales
"Low BD sales" is a non-event
"High BD sales" is an interesting outcome and should be highlighted
Anime fans have plenty of misconceptions about their favorite medium, but the studio-centric mentality is one I can't mention enough -- your favorite anime probably has whole episodes animated at another studio!!
Excellent work by
@Yuyucow
over at Sakuga Blog as usual ✨
A bit disheartened to see that while other streaming platforms are moving towards having ad-supported models and increasing opportunities to engage with media, others are limiting accessibility.
Coco is the
#3
trending topic in the United States right now, and the sheer volume of this outpouring of love would have been unbelievable if I hadn't been following her career this last year. She's really made an impact on so so many.
@TotallyNotMark
It's entirely based on WSJ rankings, where Bleach/Naruto/OP led for a few years. They were not the most popular, the best-selling, etc. anywhere, even in Japan at any point in time, they just did the best among people who mailed in response forms.
to head off predictable bad-faith retorts:
no, this isn't a blanket defense of every action every person who's ever been labelled a "fujoshi" has ever done
no, I do not share your perceptions, stereotypes, and assumptions about fujoshi, the boogeymen you imagine aren't real
I’ve been asked about the “crazier” Chris Evans interview, so here that is. (For the record I had nothing to do with the social headline.) Honestly this still might be my favorite I’ve ever done
MyAnimeList is a wonderful resource but I am frequently shocked to see folks both in and outside of the industry bring it up as a benchmark.
Konosuba is A+ stuff, but does anyone think more people are watching it than Demon Slayer??
@NocturnalAllen
@BrndnStrssng
Predicting the ending has nothing to do with the quality of a film...and were you not able to predict all of CODA from the first 15 minutes? Nothing against the film but predictability is not something it shied away from
tl;dr I used a dozen metrics or so that I've historically found to be meaningful to make a popularity index of the winter anime lineup and it looks like this
(the numbers are relative popularity compared to the median)
I've adored Michael B. Jordan since Fruitvale Station but this Jonathan Majors clip is yet another datapoint for my thesis that he's the most important anime fan in the West.
His endless and unbridled advocacy of the medium is absolutely infectious.
this clip is very endearing cause majors is trying his best to describe some random anime MBJ made him watch and ends up summarizing the plot of every battle shonen anime ever
if your entire marketing campaign for a piece of entertainment is founded on comparing or contrasting or referencing it to another piece of entertainment, you are telling me I'm better off returning to the original