RJ Youngling 🪵💧 @RJ_Youngling Twitter profile

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RJ Youngling 🪵💧

2 years

If you’re not aware of this, you’re business will suffer👇🏼 (Snippet from my interview with @readytomelt , where I had the pleasure to talk to my wonderful friend @AnantRangaswami .)

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

You’re growing up with ChatGPT I grew up with Clippy We are not the same

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

Cool little bit of behavior science. Dutch electric bike company VanMoof put a TV on their boxes which reduced shipping damage by 80%

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RJ Youngling 🪵💧

@RJ_Youngling

19 days

@caesararum "your clever redesign is someone else's source of stress" It's even worse! Maybe 0.1% of your customers will be "stressed" which you see instantly in qualitative research. But the vast majority of your customers will be confused. And confused customers just buy another brand!

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

@TrungTPhan Funny how socialists never wanna contribute. They only wanna take. From whom? The enemy. Who’s the enemy? People that are better off than them. Somehow they’re always conveniently excluded from that group🫠

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RJ Youngling 🪵💧

@RJ_Youngling

10 months

@skooookum “deeply programmed earnestness, typically regarded as low status naïveté” Eloquent way of putting it. Something uncanny about how lovely traits get interpreted as weakness.

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RJ Youngling 🪵💧

@RJ_Youngling

9 months

@TeamYouTube @masteroogwgay Yet when SSSniperwolf does it, it's fine... cc: @jacksfilms Rules are enforced differently based on gender. Messed up.

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

Havas ad

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RJ Youngling 🪵💧

@RJ_Youngling

9 months

@asymmetricinfo If you were a white male you would've noticed it eons ago...

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

Q: How do you decrease waiting times by 6.6% while lowering the cost on the London Underground? A: Buy some paint and paint some lines where the trains stop. For every £1 investment they saved £6, with just a bit of beh.sci. (Offiaeli & Yaman, 2020) Cc: @rorysutherland

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

@mindstatex That’s cuz he calculated the cost of those rascals.

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RJ Youngling 🪵💧

@RJ_Youngling

8 months

@robkhenderson No one is less tolerant than the supposedly tolerant. No one is less inclusive than the supposedly inclusive. No one is more racist than the supposedly anti-racists.

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

U can spend $100,000 improving how fast the elevators are because guests are complaining they’re too slow... or u can slap in some mirror foil, a couple snazzy lights, and people wanna stay in longer. (Moore,2008) Spend the $95K that’s left on tweed puppy hats like god intended

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RJ Youngling 🪵💧

@RJ_Youngling

1 year

For the brand lovers:

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RJ Youngling 🪵💧

@RJ_Youngling

9 months

@primalpoly @sciam It’s incredibly disturbing to see cases of science being ideologically captured. Scientists can believe whatever they want to believe. But those beliefs should be left at the doorstep at home instead of letting them influence your work. It feels 18th century. Come up with a

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RJ Youngling 🪵💧

@RJ_Youngling

11 months

@reddit_lies Misandry is so normalized online.

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

I see your Japanese toilet @rorysutherland and I raise you one seaside toilet in the Bay of Kotor. “You think you’ve experienced cleaning… oh you sweet summer child”

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

THE HISTORY OF GOOD ADVERTISING @davetrott gave a lecture at ZeeMELT 2021. Here's what you can learn from one of the G.O.A.T.s in the ad game to make your own advertising sell! "We sell or else..." Let's get into it homies. 🧵👇🏽

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

@PubityIG See how much better life is when people stop acting "professional". "Professional" is just a synonym for 'be boring and don't stand out; be machine-like'.

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

@nntaleb Think he was extending an olive branch with “my friend“. Hard to imagine anyone not respecting Snowden, even if in disagreement. Dude sacrificed everything for the good of humanity.

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RJ Youngling 🪵💧

@RJ_Youngling

1 year

Academic trolley problem🤣

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RJ Youngling 🪵💧

@RJ_Youngling

4 years

@Silverspoon_g @satiricalhotep @flossybabyjay When it’s okay to joke about men but not about women.

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RJ Youngling 🪵💧

@RJ_Youngling

10 months

@Ziqian_Xia Absolutely ridiculous. The bias towards novelty is exactly what causes so many of the current issues plaguing academia. I understand if smth is truly ridiculously trivial but in general we should encourage more replication and more research of the supposed “obvious” and less

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

Rule number #1 : this must get noticed. @davetrott

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

@formerlytbell1 @WomenPostingLs Bait or not, this argument is made all the time. Right along with “kill all men” or “if you have a penis, you can’t have an opinion on X”. (Which never seems to be the case in the inverse.) Like it or not, this is quite representative of what feminism has become nowadays.

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RJ Youngling 🪵💧

@RJ_Youngling

1 year

@BasisOfCulture Not true though. A property of a set doesn’t have to apply to the elements in the set. E.g. The set of natural numbers is infinite but that doesn’t mean the number 3 is also infinite. So his sentence “Since…” isn’t true.

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

@awilkinson Saw a talk by him on YT. My fav part is how he did it. No delusional grand vision. Just a tiny feature, and then another, and another.

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RJ Youngling 🪵💧

@RJ_Youngling

10 months

The solopreneur education space is a scam. Okay, maybe not a scam but it’s definitely a huge mess. The biggest creators will tell you, just write good tweets then you’ll build an audience that you can sell to. This is cool cuz then if you don’t get results they can blame it

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RJ Youngling 🪵💧

@RJ_Youngling

1 year

My generation's Advertising Teacher @davetrott taught us: "Figure out what you wanna say then find a clever way to say it."

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

@jordanbpeterson Honestly, people have gotten too comfortable with behaving poorly and not getting their ass whooped.

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

@iamshe_jc @DrIndyEinstein Wait until you discover tricking

Anis Cheurfa - Trick Sampler 2011 (unreleased)

If you trick you most likely have Anis in your top 5 trickers of all time!! In 2011 I bought a new camera and was practicing shooting and editing. I made thi...

www.youtube.com

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RJ Youngling 🪵💧

@RJ_Youngling

5 years

@JamesClear Ben Polak’s lectures on Game Theory. Or anything by Rory Surherland on weird (counterintuitive) ways to solve problems

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

@asianjared @DEADLINE The best part was Jerry not realizing it was a bit before the punchline.

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

What mistake did the agency who made these ads make?

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

Hannah what have you done… Terrified at how this’ll be misinterpreted and misused xD Btw, you know what you call a good ad that doesn’t tie itself to the product? A bad ad.

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

Remember:

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

Man... ads used to be so dope. People need to find their balls again and stop making that invisible, bland mediocrity.

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RJ Youngling 🪵💧

@RJ_Youngling

1 year

@robkhenderson “YeAh bUt SoMe wOmEn aRe sTroNGeR tHaN sOmE men” Because you know… if there’s even just one exception to the rule you have to pretend there’s no pattern at all.

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RJ Youngling 🪵💧

@RJ_Youngling

6 months

Crossed $30K on Gumroad 🎉 You have expertise people want to pay you for. Turn it into a digital product and slap a buy button on it!

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RJ Youngling 🪵💧

@RJ_Youngling

7 months

@elliotpsych This is how Reddit works. It’s not far left. It’s extremely far left. Anything that counters their ideology gets blocked, deleted, and banned. As a result, new openminded users see hundreds of thousands of posts and comments all saying the same thing w/o ever hearing any

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

Struggling to get started with solopreneurship? Watch this over and over:

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

1. The opposite of a good idea can be another good idea. (Sutherland) 2. Behavior science says: if you want subjects to adhere to behavior, make it EASY to do and let it organically escalate. Combined, you get this counterintuitive finding. cc: @rorysutherland

Brent Toderian

@BrentToderian

2 years

“As it turned out, electric bicycle riders ended up slightly edging out pedal bike cyclists in terms of total exercise each week. The study’s authors largely attribute this to the increased amount of time that e-bike riders spend on their bikes…” #EBikes

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RJ Youngling 🪵💧

@RJ_Youngling

7 months

@tsarnick Reddit is something else.. Good lord these people are lonely

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

@karine_hsu Women flex beauty. Men flex wealth. All expected behavior given the environment of evolutionary adaptedness. Men like pretty women. Women like men with status.

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

I want to start doing marketing roundtables with you fine people. 👉🏼Four knowledgeable people 👉🏼Debating 1 topic 👉🏼60 minutes with a hard stop If you wanna join, plz DM. Will be hitting up some of you as well. Hopefully we can do the first one late Feb.

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RJ Youngling 🪵💧

@RJ_Youngling

11 months

@stillgray Don’t think that’s true. Very few people have a significant audience without being in the business of indignation, politics, being divisive etc. There’s nothing wrong with that, but if you’re not into that, you can forget about meaningful monetization. Instead, build an

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

One of the worst marketing books I've ever read. In fact, it was so bad that I read it twice because I believed I just had to have missed something. Highfalutin mish-mash of conjectures presented as fact. After reading it, I knew less about marketing than before.

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RJ Youngling 🪵💧

@RJ_Youngling

4 years

@lessin @auren Naah sceptical of that (even though it’s very in vogue rn to blame everything on ineq/racism/sexism etc.). Also, that’s not how proofs work. I suspect it has more to do with low comp being a proxy for a compulsive drive to see the idea succeed. Wilingness to sacrifice it all.

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RJ Youngling 🪵💧

@RJ_Youngling

7 months

@rorysutherland On a similar note, this is why I can't stand it that companies treat customer support as a cost center instead of a profit center. - Paying minimum wage to staff (which communicates: "Look, if I could pay you less, I WOULD! It's just that it's illegal) - Having them check

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RJ Youngling 🪵💧

@RJ_Youngling

11 months

❌Broke: Explaining your solution ✅ Woke: Showing your solution How? Check how this old 1980s Japanese ad of National (now Panasonic) batteries does it. It visualizes the value proposition perfectly 1. Communicates a clear benefit 2. Is easy to understand 3. Funny and

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

Some of the best marketing tactics come from laypeople because they’re fresh and haven’t been turned into something transactional yet.

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RJ Youngling 🪵💧

@RJ_Youngling

9 months

@jayvanbavel The problem is that if your beliefs perfectly overlap with those that are “allowed” you won’t even perceive any problems. “I can speak my mind therefore anyone can.” The more conventional minded a person is, the more it seems to them that it's safe for everyone to express their

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

* It was at this point, young RJ decided to quintuple check each marketing tweet for the rest of his life.

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

What strategy is:

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

Marketing science*

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

@GuruAnaerobic

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RJ Youngling 🪵💧

@RJ_Youngling

4 years

Goddamn @Ogilvy , I tell ya 🤣 Bunch of rascals, delinquents, and scallywags.

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

2/ This also shows why u shouldn’t ask customers what they want. They’re not experts on solutions, you are. They’re experts on the problem. Let them teach you about the problem, then think about various solutions. By not starting solution 1st, the psychological path stays open.

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

Let’s start the year of right, yeah? Ht: @davetrott

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

I've spent minutes UPON minutes of my LIFE exploring the gold mine that is #MarketingTwitter . Here Are 50 Lessons I've Learned, that beat the shit out of your useless London Business School marketing degree, you fucking peasant.🧵👇🏽

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

Three things you cannot get rid of in life: 1. Pain 2. Uncertainty 3. Constant work You'll have to embrace those. "Stutz on Netflix"

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

If you torture data long enough, it will confess to anything.

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

@ImHardcory Fascinating. Doesn’t jive with the left wing propaganda though.

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RJ Youngling 🪵💧

@RJ_Youngling

4 years

@paulg With Tricking I’d say, • Train (or at least start) with friends • Don’t start with the hardest tricks, start super small so u r happy when u land it, then chase harder stuff. • Drill the pre-reqs before you do the hard tricks. If u bail, do more pre-reqs. • Train a lot

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

Many problems founders have can be traced back to a single source: Being a dilettante instead of a professional. Becoming a professional doesn’t magically solve all problems but it does prevent dying by the stupid ones. Craftsmen. Show up. Do the important work.

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

Excellent summary 👇🏼

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

@csvoss The most unrealistic part about this story is where the engineer read the instructions

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RJ Youngling 🪵💧

@RJ_Youngling

1 year

There’s so much “lost” marketing wisdom from the 20th century. We should be studying the OGs more.

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RJ Youngling 🪵💧

@RJ_Youngling

5 years

@Jimryan015 @MrAndyNgo Gandhi would be proud🙂... decades later and still the same horseshit.. Literally 0 progress. This perfectly illustrates that tech doesn’t fix all the world’s problems. This isn’t a tech problem.. These ppl need to practice mindfulness, compassion and productive discourse

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

@ElijahSchaffer Poor kid… his folks are gonna have a field day when they show him this cringy baloney 20 years from now🤣🤣

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RJ Youngling 🪵💧

@RJ_Youngling

19 days

@caesararum Yeah that's true. Although many of these brands have like 50-70% customers who only buy like once a year. So the default is already "churn" but your point stands. The heuristic I prefer is: "Don't give people a reason NOT to buy you." They wanna "help" you... let them.

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RJ Youngling 🪵💧

@RJ_Youngling

9 months

@Ljtnelson @primalpoly @sciam Ugh.... Because that's not actually what's going on here. What's going on is to change the facts in order to fit a narrative that men are redundant and women can (and have) do anything a man can do. No one is disputing "women may have been part of hunting crews" as you put

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

@caff “Copywriter: lures little kids in with candy Content writer: goes on humanitarian trips Copywriter: puts pineapple on pizza Content writer: is a vegan and doesn’t harm nature Copywriter: Hitler Content writer: Gandhi”

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RJ Youngling 🪵💧

@RJ_Youngling

10 months

@MrBeast That's 27 years with zero time off. No single thing takes that much time. Many mathematicians do their best work before their 30s. Many athletes reach world-class level in their late teens or mid-twenties and have been training for <10 years. The current saying is a

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

The logo, font, color scheme > Name

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

Mark Ritson quote. Via @everardhunder

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

@happy_at_home_ Because men are forced to live in reality. No one panders to men. If you're a guy and you're overweight, you aren't afforded the luxury of changing the entire world. As a guy, it's you that has to change.

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RJ Youngling 🪵💧

@RJ_Youngling

4 years

@JonErlichman I love his gear SO much. Zero fucks given.

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

How Brands Grow is not a book “you’ve read.” That’s like saying you’ve “read foundations of mathematics.” It’s something you study. Forwards and backwards. And then when you can dream it, you go through the citations. That’s how you become dangerous. Not by “reading”.

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

This brand’s typography and logo design strongly resembles coke’s distinctive asset but the founder Xavier Joan Viader registered this historic brand and its patent in 1931, before Coca Cola reached Spain. Pic from r/design

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

Out of surgery and currently in the Bahamas. All gucci! They took a piece of quad and made an ACL of it. Meniscus couldn’t get stitched so they chopped a piece off. P.s. first time doing drugs. (Morphine). 10/10 would recommend. *terrible socks, curtesy of the hospital.

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RJ Youngling 🪵💧

@RJ_Youngling

1 year

From The Power of Ignorance @davetrott

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

@paulg I wish we had this but for mathematical proofs. It took me embarrassingly long to realize that proofs were created by mere mortals and not godkings... i.e. everyone screws around, edits, makes mistakes, goes down the wrong path, etc. All of that's hidden behind a neat proof.

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

A data scientist at Tinder (if I remember correctly) said: If you’re really pretty, dress normal and be yourself. If you’re average, dress quirky. You’ll get a love it or hate it reaction but you won’t blend in (which you’ll lose to the above group). I think about this in biz.

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

THE DELTA BETWEEN ACADEMIA AND BUSINESS @rorysutherland just posted an excellent piece on LinkedIn. Here’s what you can learn from the Vice Chairman of Ogilvy on solving hairy business problems. Let’s get into it. 🧶👇🏽

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

Asked my ad-fraud research friend, @acfou , how do you advertise online without having to worry about your budget going to bots? He sent me this. Highly recommend for all of you doing paid:

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RJ Youngling 🪵💧

@RJ_Youngling

5 years

@DrSepah @alexia Huge difference between CEO and founder 1 executes known biz model. Other tries to invent a piece of the future. It’s that search 4 product market fit that’s so soul destroying and one just can’t understand that until one experiences it. This entire process is skipped by a CEO

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

@AleResnik Very few ppl need to be at the top though. Most fields aren’t like comedians where a handful are millionaires and everyone else is starving. Look at lawyers or doctors. Being firmly in the middle will still make you very comfortable.

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RJ Youngling 🪵💧

@RJ_Youngling

1 year

Like this ad:

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RJ Youngling 🪵💧

@RJ_Youngling

1 year

You don’t need 100% of people to find you okay. You need 2% of people to love you. From @davetrott ’s The Power of Ignorance

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RJ Youngling 🪵💧

@RJ_Youngling

5 years

@jakedimare @stevesi Legend has it, he’s still walking

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

If the office is a bit dull post-lockdown, here are some things to say to your copywriter to spice things up. From @Dr_Draper

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

Rough Christmas. One moment you’re scraping ice off of your Canadian car… The next, you’re well on your way to New Zealand.

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RJ Youngling 🪵💧

@RJ_Youngling

1 year

Literally no consumer will care. In their minds: - It’s a triangular prism - It’s yellow + red Here’s why 🧵

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

Apparently the limited edition placebos where sold out. Cc: @rorysutherland

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RJ Youngling 🪵💧

@RJ_Youngling

4 years

@jenslapinski @hnshah Don't forget to cite please🙏🏽, lest you want to be seen as committing intellectual theft. (Blank, 2010)

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

So in my country (The Netherlands) the latest hip thingy is all these delivery companies who bring groceries in <10m. Zero differentiation. Identical value prop. Most raised 1B. I think it’s absolutely hilarious. CAC higher than a nun on weed. Margins skinnier than me at 15.

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RJ Youngling 🪵💧

@RJ_Youngling

3 years

Got a new thread in the works. History of advertising by Dave Trott. Who wants to see it?! Like and I’ll ship soon 🚢

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RJ Youngling 🪵💧

@RJ_Youngling

2 years

Think like a farmer: - Don't shout at the crops - Don't blame the crop for not growing fast enough - Don't uproot crops before they've had a chance to grow - Choose the best plants for the soil - Irrigate and fertilise

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