dave trott @davetrott Twitter profile

Last Seen Profiles

@iamjaywalker

@iilyxu

@bokeplokalmalam

@LeeStei49933535

@PokerFAX

@royt228

@yaseminbahadir0

@nakoo000

@realHerodotus

@KlausW_Pohlmann

@meteoprades

@streaMonkey

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@ColetteKeri490

@Bloodsport444

@Killerwolf__AD

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@HyonSophia42813

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@Cathy_P31

@AEMYTRPG5000

@Cherrybustty

@Pratibh54496744

dave trott

@davetrott

2 months

Marina Hyde on the Musk/Trump interview: "In the UK, we have an expression for benchmark incompetence: we say someone couldn’t organise a piss-up in a brewery. But a tech boss being unable to organise a tech event on his own tech platform feels like a new industry standard"

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@davetrott

3 years

RIP Jimmy Greaves: "What I had to do was get in the box 500 times a season. 100 times I'd connect. 50 times the goalkeeper would save it. Half of the rest would go in and 25 goals a season would do me - just by making sure I got in the box 500 times" (Great life lesson)

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dave trott

@davetrott

6 months

New Yorker

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dave trott

@davetrott

4 years

In Singapore, if you opt out of the organ-donor scheme you go to the bottom of the list for transplants. Wouldn't that be a good idea for masks: if you opt out of wearing one you go to the bottom of the list for coronavirus treatment?

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dave trott

@davetrott

4 years

“Find out who you are then do that on purpose” - Dolly Parton

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dave trott

@davetrott

5 years

The memo that turned Avis into a much bigger company -

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dave trott

@davetrott

4 years

Elizabeth Warren summing up the difference between the extremes in simple language any sane person can understand:

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dave trott

@davetrott

5 years

(r/t: Mohenesh Chamith Buthgumwa)

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dave trott

@davetrott

2 years

There was a time when it was okay for ads to treat consumers as if they had brains

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dave trott

@davetrott

6 years

Don't the French police just need Kylie Jenner and a can of Pepsi?

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dave trott

@davetrott

5 years

David Ogilvy said: "Advertising agencies are stupid enough to believe a woman looks at an ad for Persil and thinks "They've changed their type-face from Futura to Bodoni, that doesn't express my brand needs, I'm switching to Ariel" (He said that 60 years ago)

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@davetrott

5 years

Westminster Bridge was specially designed so that the shadows would accurately reflect the public's opinion of the 630 members of the House of Commons

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dave trott

@davetrott

5 years

Only bit of writing I've ever enjoyed on Brexit -

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dave trott

@davetrott

6 years

Who does the media dept's job - algorithms and programmatic?

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dave trott

@davetrott

4 years

I'm thinking of opening a new place and calling it "Agency of the Year". That way when clients ask about my company I can always say it's agency of the year.

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dave trott

@davetrott

3 years

Beautifully made piece of film, especially the soundtrack. It's not often you get an ad you want to watch again and again

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dave trott

@davetrott

5 years

"We spend so much time thinking about how marketing works, and how direct mail works, and how social media works, we've taken our eye off a more important question: how do people work?" - Rory Sutherland

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dave trott

@davetrott

6 years

"There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there." Morris Hite

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dave trott

@davetrott

3 years

I haven't even read Marina Hyde's whole article yet, but this opening paragraph is just too good not put up -

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dave trott

@davetrott

4 years

2 strategists working on the brief before the creative gets involved

Lee Trott

@MC372

4 years

.... I REALLY hope that's not fragile. (h/t u/DeNumineX)

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dave trott

@davetrott

3 years

Kathy Burke: "Waterloo please mate" Cab Driver: "The station?" Kathy Burke: "Well I'm a bit fucking late for the battle"

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dave trott

@davetrott

4 years

One of the things I wish I knew when I was a teenager:

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dave trott

@davetrott

4 years

How did we manage to depart so far from this?

richard shotton

@rshotton

4 years

David Ogilvy and his philosophy of advertising

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dave trott

@davetrott

7 months

Lovely ad. That's the way to do it

richard shotton

@rshotton

7 months

Perfect Mother's Day ad

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dave trott

@davetrott

3 years

This was always my favourite of all the 2CV ads -

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dave trott

@davetrott

6 years

Best ad I've ever seen for organ donation - and it's not an ad

Faye Gatenby

@iamfayerella

6 years

This letter was sent to my cousin David’s fiancée after he passed away last month. He was 28. He was on the Organ Donor Register which resulted in him giving the most amazing gift to so many people in his passing. Join the Organ Donor Register ❤️ #amazing #organdonation #life

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dave trott

@davetrott

6 years

The current state of advertising (the cart is technology, the donkey is creative):

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dave trott

@davetrott

5 years

Finally, someone in the UK's done a decent ad -

Andrew Bloch

@AndrewBloch

5 years

To prove that the Whopper is more generous than that other burger, they hid a 'Big' Mac behind every Whopper they photographed in 2019. #WhopperSecret

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dave trott

@davetrott

5 years

Impact - tick. Communicates - tick. Persuasive - tick. All done in a clever, memorable way. (Seriously good ad, forget about awards ffs)

Diego Lopez

@thisdiegolopez

5 years

It’s been brought to my attention not every single human being has had the privilege of watching this phenomenal German commercial. It deserves a goddamn Oscar imho

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dave trott

@davetrott

4 months

(r/t: Ted Gioia)

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dave trott

@davetrott

2 months

This is very well written.

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dave trott

@davetrott

5 years

THIS is how you do advertising -

Lee Trott

@MC372

5 years

The PERFECT demo for kids as to why soap is SO IMPORTANT and EFFECTIVE from an elementary school teacher, SOUND ON: (h/t u/beep_boop_doot)

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dave trott

@davetrott

5 years

Mark Ritson't brilliant home page:

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dave trott

@davetrott

4 years

Great quote from Rory Sutherland: "Highly targeted advertising merely FINDS customers: less well targeted advertising can actually CREATE customers"

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dave trott

@davetrott

5 years

Great 1980 Nike memo (h/t: Mohenesh Chamith Buthgumwa)

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dave trott

@davetrott

5 years

This is the sort of nonsense that makes us all look ridiculous - ( )

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dave trott

@davetrott

3 years

@_TommyMason @wordmancopy Years ago my mum asked me if my agency wanted the Fords account - "Only Uncle Mick's a welder over there and he's very well thought of, if you want him to put a word in for you"

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dave trott

@davetrott

8 months

When I was young I would have killed for the chance to do a DPS in the Times. Nowadays this is what you do: one page photo, one page logo. Phew, don't work too hard lads

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dave trott

@davetrott

4 months

Replace 'food' with 'advertising'

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dave trott

@davetrott

6 years

Finally, someone did a decent ad campaign. About time -

The Drum

@TheDrum

6 years

A cheeky ad from Axos Bank plays on the concept of banks robbing their customers. See more: #CreativeWorks

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dave trott

@davetrott

2 years

Imagine that, an ad that you want to watch again and again, what a revolutionary thought

Nick Walker

@nickw84

2 years

New McDonald's advert: 1) has no "Ba da ba ba ba!" 2) doesn't show any McDonald's food or a restaurant 3) was directed by EDGAR WRIGHT

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dave trott

@davetrott

4 years

Just got an email from an old college buddy “We used to do acid, now we do antacid”

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dave trott

@davetrott

2 months

This is brilliant

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dave trott

@davetrott

6 years

"The creative person wants to be a know-it-all. To know about: ancient history, 19th century maths, current manufacturing, flower arranging, hog futures. Because he never knows when these ideas might come together to form a new idea." -Carl Ally

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dave trott

@davetrott

4 years

How do you reach 17 million people with a commercial that cost just $5k and ran once?

A TARGET OF ONE - Dave Trott's Blog

Several Republicans formed a PAC (Political Action Committee) called The Lincoln Project. Their aim was to sway voters away from Trump in key states: Wisconsin, Ohio, Florida. But they didn’t have...

davetrott.co.uk

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dave trott

@davetrott

3 years

From Jimmy Carr's book: however clever we think we've been, everyone knows advertising is now just lies

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dave trott

@davetrott

6 years

One year I was on an advertising jury and argued for this ad to get the award, the other jury members disagreed with me so it got nothing. The next year, with a different jury, it got the top prize. Just goes to show you about awards -

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dave trott

@davetrott

4 years

If you wake up in the middle of a meeting, and have no idea what's going on, just say: "But will it scale?" (Works whatever the subject is)

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dave trott

@davetrott

4 years

If you were a client over 30 years old, how would you feel about the CEO of WPP saying anyone over 30 is crap?

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dave trott

@davetrott

3 years

What you won't learn at Eton

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dave trott

@davetrott

4 years

"We will not have equality when exceptional women can rise to the top. We will have equality when mediocre women can rise to the top, as so many mediocre men have done" Margaret Thatcher

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dave trott

@davetrott

5 years

What makes this a good ad is the name of the product is integral, you can't repeat it as: ANOTHER BIG MAC ON THE SIDE OF A BUS

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dave trott

@davetrott

6 years

"People over 50 aren't creative enough to write a fucking banner ad, but they dominate in Nobels, Pulitzers, Oscars, and Emmys. I guarantee you, not one of these brilliantly talented people could get a job in an ad agency today" (h/t: @Dr_Draper )

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dave trott

@davetrott

5 years

This is our job

richard shotton

@rshotton

5 years

The power of a name - how renaming vegetables made them more appealing to kids Via ⁦ @contagious

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dave trott

@davetrott

4 years

"Intelligent people ignore advertising because advertising ignores intelligent people" - Bob Levenson

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dave trott

@davetrott

4 years

Finally, we needed Marina Hyde to make sense of it:

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dave trott

@davetrott

4 years

Here's a thing about A level results you don't learn til you're nearly 30: no one EVER asked to see the certificates, so you can claim whatever you like

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dave trott

@davetrott

6 years

"Think I'll pick up a sixpack of my usual beer for the game. Hang on, it says that Budweiser is the official beer of the world cup, I'd better switch to that instead" - (no one, anywhere, ever)

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dave trott

@davetrott

3 years

Omicrom, didn't WPP buy them?

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dave trott

@davetrott

6 years

“Before going out, look in the mirror and take one thing off” - Coco Chanel (great advice for advertising)

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dave trott

@davetrott

3 years

It's easy to appear intelligent by being negative about everything

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dave trott

@davetrott

5 years

When even the mainstream (non-advertising) media begins taking the piss....

adcontrarian

@AdContrarian

5 years

From The New Yorker...

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dave trott

@davetrott

6 years

Every time I read someone laughing at Martin Sorrell for saying he's going to start again, I think of this Steve Jobs quote: "Are you one of those people who can only criticise the achievements of others, or have you ever actually done anything yourself?"

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dave trott

@davetrott

3 years

A Danish artist has taken $84,000 from an art gallery and given them nothing for it. The work is called: "Take the Money and Run" and the artist, Jens Hanning, says: "The work is that I have taken their money"

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dave trott

@davetrott

6 years

“Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem” - John Ward

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dave trott

@davetrott

5 years

Smartest thing Golden Globes did, getting Ricky Gervais. Normally they are invisible behind the Oscars, now everyone is talking about his GG speech and Oscars seem old and dull by comparison. Tons of free publicity, great example of Market Share versus Market Growth

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dave trott

@davetrott

7 years

Roger Stanier just posted this memo from GGT 30 years ago on facebook -

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dave trott

@davetrott

5 years

Just saw a sign in a coffee shop saying "No WiFi - talk to each other, pretend it's 1995". I didn't talk to strangers before smart phones and tablets, why should I start now?

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dave trott

@davetrott

2 years

My favourite Queen story was when she was being presented to the cast at a Royal Variety Performance. When she got to Tommy Cooper he said "Do you like football, your Majesty?" She was surprised and said "No, not really" He said "Can I have your Cup Final tickets?"

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dave trott

@davetrott

2 years

Two coffee shops side-by-side whose POS stands out and is more appetising?

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dave trott

@davetrott

4 years

THERE'S NO POINT TEACHING ADVERTISING

THERE’S NO POINT TEACHING ADVERTISING - Dave Trott's Blog

Recently, a really good advertising college asked me to do a series of lectures. Eight videos, each on a different part of the process of what we do. Taking each area apart and explaining the logic...

davetrott.co.uk

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dave trott

@davetrott

5 years

Delivered to every home in the country. I don’t think a communications professional has been anywhere near it

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dave trott

@davetrott

4 years

Today is National Census day in the UK. Good to remember this plaque screwed to a wall inside a broom cupboard in the basement of the Houses of Parliament

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dave trott

@davetrott

2 years

Putting up another of Neil & Tony's ads because there's a whole generation growing up who've never seen good advertising

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dave trott

@davetrott

2 years

@NoContextBrits Remember everything for him is binary: in or out, woke or MAGA, Republican or Democrat. You offered him multiple choices: Highgate (east), Gospel Oak (south), Hampstead (west), or The Spaniards (north). Too many choices ya libtard repugnicant.

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dave trott

@davetrott

6 years

Brilliant campaign - done by locals, no ad agency involved (h/t Lee Goulding)

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dave trott

@davetrott

3 years

“Fall in love with your client’s problem, not with your solution.” (r/t: Vikki Ross)

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dave trott

@davetrott

6 years

Tom Fishburne knows the real world isn't like Cannes -

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dave trott

@davetrott

4 months

Current advertising thinking -

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dave trott

@davetrott

6 years

Sold

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dave trott

@davetrott

4 years

Imagine a see-saw down on one side. If you add weight equally, it never moves: it stays unbalanced. If you want it to move (into balance), you have to put more weight on one side. That’s why the expression is BLACK lives matter: just saying ALL lives matter doesn’t shift a thing

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dave trott

@davetrott

6 years

"The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting" - Bill Bernbach

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dave trott

@davetrott

6 years

“I frequently get the question: ‘What’s going to change in the next 10 years?’ I never get the question: ‘What’s NOT going to change in the next 10 years?’ And that is the more important question, because you can build a strategy around things that are stable in time” -Jeff Bezos

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dave trott

@davetrott

5 years

While the papers are full of coronavirus, it's worth remembering that last year 50,100 people died from flu in the UK, but you won't read that because it doesn't sell papers

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dave trott

@davetrott

6 years

That's a bit better than another empty "brand purpose" claim -

Andy Holden

@AndyHolden3

6 years

That’s customer service

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dave trott

@davetrott

4 years

I still think this is one of the best thing I've read about the way advertising works.

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dave trott

@davetrott

2 years

Very true, we should have stopped at 2005 ( @georget20 )

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dave trott

@davetrott

2 years

“They laugh at me because I'm different. I laugh at them because they're all the same.” Kurt Cobain (h/t: Jack Smith)

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dave trott

@davetrott

6 years

"Business wants remarkable advertising, but doesn't want the kind of people who can produce it. That is why most advertisements are so infernally dull.... our business needs talent. And talent is most likely to be found among nonconformists, dissenters, and rebels." David Ogilvy

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dave trott

@davetrott

8 years

The big idea is dead, TV is dead, advertising is dead, things that haven’t been invented yet are dead. Does that cover it, am I trendy now?

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dave trott

@davetrott

4 years

(This is the best comment I've seen about the business) "Every time I see a Banksy I think advertising used to be as clever as that" - Alan Parker

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dave trott

@davetrott

5 years

Statisticians joke: "Bill Gates walked into a crowded bar, which made everyone in the bar a millionaire (on average)"

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dave trott

@davetrott

2 years

@NoContextBrits Just like Boris Johnson, Jacob Reese Mogg, David Cameron, and Jeremy Clarkson he still hasn't left public school

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dave trott

@davetrott

4 years

Whichever side you're on (including bored stiff) the Queen's 61 word reply was beautifully put together. To reply to 2 hours of Oprah with: "While some recollections may vary...." is a great example of pithy writing.

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dave trott

@davetrott

3 years

The Fever Tree advertising works so well, my wife won't buy any other tonic: "If 75% of your drink is the mixer, shouldn't you buy the best?"

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dave trott

@davetrott

5 years

An article on what’s gone wrong at Man U could also reveal what’s gone wrong in advertising:

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dave trott

@davetrott

3 years

At this time of year I like to look at the postcard my granddad sent my mum when she was 10, from the front in 1917 - she kept it all her life

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dave trott

@davetrott

4 years

My daughter's friend's sister has opened a firm of all-female plumbers called Stop Cock

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dave trott

@davetrott

4 years

Very embarrassing: I just emailed a client to congratulate them on some copy they'd done. I said "It's cleaner and more powerful than usual". They emailed me back and said "You wrote that."

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dave trott

@davetrott

2 years

@NoContextBrits Presumably the Americans will scramble a $10 billion jet to shoot it down with a $1 billion missile

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