💫 Early registration is now open!
Join us at Placer Discover: New York 2024 on December 10th.
This exciting event will bring together industry leaders to connect, gain insights, and learn how to harness data to empower organizations. Expect a day full of networking,
🍓 This September,
@krispykreme
teamed up with Hailey Bieber's beauty brand, Rhode, to revive their cherished Strawberry Glazed Donuts.
This collaboration led to a remarkable 29.6% surge in Krispy Kreme's foot traffic during the launch week compared to the previous week.
" reported Tuesday that GameStop’s efforts to right-size its store fleet by closing hundreds of stores appears to be “bringing the retailer’s brick and mortar operations back to health.”"
$GME
@JoanVerdon
@Forbes
3 years later, America's downtowns have rebounded to 111% of pre-Covid residential levels. 25 out of the 26 downtowns studied have exceeded their early 2020 resident numbers.
Incredible report by
@Richard_Florida
in
@business
ft. some Placer insights:
🥳 We've raised a $100M Series C Funding round! We are so proud of where we've taken the product already and can't wait to continue improving and bringing our customers the most accurate & up to date foot traffic insights out there 🎉
Who’s ready for some
#SundayFunday
?
Drop a popular
#retail
chain or shopping center below and we'll share one fun fact about it.
Recent
#foottraffic
trends, co-tenancy, loyalty rates, etc.
Get set and... go!
Celebrating another significant achievement! We've hit $100M in ARR 🎉
Grateful for the incredible partners and customers who helped us get here.
Looking forward to what's next!
Quick demographic breakdown of Lizzo's concert on Oct. 6th in Detroit at Little Caesars arena (based on the arena's true trade area):
Avg. HHI ~$60k
According to
@Experian_US
Mosaic Dataset:
-- 14% of the attendees were "Singles & Starters"
Thrilled to finally announce the close of our $50M Series B Funding Round! 🥳🎉
Led by
@joshbuckley
,
@toddg777
, Rahul Vohra, with participation from
@aleph
,
@fifthwallvc
& JBV Capital
More info below 👇
.
@McDonalds
visits on the up 🍟
As QSR-wide visit patterns remain subdued, McDonald's' growth remains noteworthy, with Q4 visits to the chain up +29.4% YoY compared to the 0.6% dip for the
#QSR
category.
#earnings
$MCD
The future of
#Retail
is omnichannel – and brick & mortar channels will continue helping brands acquire customers, build brands, and simplify logistics in 2022 and beyond.
After relying on digital sales for a couple of years, DTC brands are back to investing in physical retail.
At the
#MRsummit
,
@brooklinen
's vp of retail explains how the brand is going about its store expansion.
Story by
@gabrielabarkho
.
We’re excited to announce the launch of our COVID-19 (Coronavirus) Retail Impact Tracker - A powerful tool that allows anyone to quickly analyze the impact the Coronavirus has had on over 70 top brands within the retail sector.
☕️ The coffee shop, bakery, and dessert spot sector is seeing YoY visits up in the first four weeks of 2023, as more people return to the office and seek a caffeine fix and quick bite.
Jan 2 +11.2%
Jan 9 +7.1%
Jan 16 +5.8%
Jan 23 +3.4%
Apparently another UFO was sighted in the US...
Perhaps they should use a site selection tool to find their next best location to touch down 👀🛸
#ufotwitter
Ending the week on a high note with another major milestone hit!
We just surpassed 2,000 clients - double the number we had 12 months ago!
Kudos to our team and thanks to our amazing clients for their trust and support ☺️
Here's to continued
#innovation
in
#locationanalytics
.
Salad chains like
@Chopt
,
@sweetgreen
, and
@justsalad
are crushing it with massive visit growth, despite past pandemic restrictions, hybrid offices, and inflation.
They've consistently outperformed the wider QSR and fast-casual categories, showing their resilience and success.
Gyms are still seeing impressive visits into the new year 🏃♀️🏃
Week of Jan 23 (YoY) -
LA Fitness +23.1%
Planet Fitness +23.8%
Life Time Fitness +12.0%
Anytime Fitness +8.6%
Overall Fitness Category +23.5%
Which day of the week is the most popular in-office day?
From
@CoStarGroup
🏢 "
@Placer_ai
found that [Tuesday] leads all others in the work week for those coming back to the
#office
some of the time..."
Thank you
@LouHirsh
and
@yihsuan_shih
for including Placer insights!
🥳 Yesterday marked a special occasion - our anniversary!
To celebrate, we did it
@Placer_ai
style and donned our beloved onesies. It's a tradition that's been with us from the start and we wouldn't have it any other way.
Our TLV office was definitely in the festive spirit 💜🦉
Don’t sleep on
@DutchBros
.
There seems to be more demand for Dutch runs these days.
In 2H 2022, 43% of Dutch Bros. visitors visited at least twice in the six-month period, up from 34.8% in 2019.
#SundayFunday
Give us a popular
#retail
chain / shopping center & we'll tell you one fact. Recent
#foottraffic
trends, co-tenancy, loyalty rates...
We'll do our best to answer all requests in the next couple days.
If this catches, we'll start doing it every week.
Go!
#SundayFunday
is back by popular demand.
Give us a popular
#retail
chain or shopping center and we'll reveal one fun fact about it.
Recent
#foottraffic
trends, co-tenancy, loyalty rates...
We'll try our best to respond to all requests within the next few days.
Ready... go!
The 6:00 PM reservation is now the most prized table of the night 👀
Meyer's insight is right on the money.
Fine dining patrons are indeed dining earlier, particularly from 4:00-7:00 PM, with a decline in visits after 8:00 PM. This shift can be attributed to several factors...
.
@BurgerKing
is on an upswing.
With its "Reclaim the Flame" plan and focus on the Whopper, the brand's revitalization efforts seem to be paying off. Positive WoW visit growth since Jan '23 indicates more success to come. $QSR
#Earnings
Alright
#retwit
, the time has come for another round!
#SundayFunday
... but on Monday 🙃
You know the drill. Drop a popular
#retail
chain / shopping center below & we'll reveal one fun fact about it.
Recent
#foottraffic
trends, co-tenancy, loyalty rates, and more.
Go!
Compared to
@Starbucks
, which attracts a relatively affluent clientele,
@dunkindonuts
was particularly affected by spending cuts due to a significant portion of its audience being acutely impacted by
#inflation
.
Now back to our regularly scheduled program.
Time to kick off some
#SundayFunday
.
Drop a retail chain or shopping center below, and we'll share an interesting insight about it.
Recent foot traffic trends, co-tenancy, loyalty rates, etc.
The latest data from our Migration Trends Report shows that many South (Phoenix, Texas) and Southeast (Central Florida, Carolinas) markets were among the highest growth populations in the U.S. over the past four years.
Trader Joe’s has managed to do what few stores can.
The company does not invest in marketing, has no online shopping options, and loyalty programs? Forget about it.
But despite this, it has enjoyed consistent success over the years, with a 12.4% YoY increase in visits in 2023.
⛺️
@Bonnaroo
gives
@Walmart
huge business boost.
Other local businesses benefit too, but none like Walmart.
Walmart's weekly visits during the festival week increased by 44.8% compared to the baseline on May 1st, 2023, while nearby Food Lion saw only a minor increase.
#Earnings
Alert 🚨
@GameStop
's fate changed in Jan 2021 as
#retail
traders rallied around the stock, propelling it to unseen heights and nearly crashing several online trading platforms.
The company seems to be benefitting from the new attention – and valuation. $GME
Entertainment destinations have come out of the pandemic on top – exceeding pre-pandemic visit levels.
It’s evident that people are seeking out fun more than we’ve seen in recent memory.
Which
#Eatertainment
brands are booming?
Let's find out! ↓
Make McDonald's great again?
Not so fast...
Visits to the QSR segment were down 11.1% & 10.4% in Q3 & Q4 2022 compared to the equivalent qtrs in 2019.
Despite this,
@McDonalds
– being the QSR leader – saw its visits elevated by 13.3% & 26.2%, respectively, for the same period.
#SundayFunday
with a twist...
Our goal is to provide actionable insights that are beneficial for YOU.
So, what sort of content and/or data do you all want to see?
Drop your feedback below & we'll incorporate what we can in upcoming posts!
.
@7eleven
is thriving, especially its car wash locations.
In April 2023, venues with car washes experienced a whopping 12.6 times more foot traffic growth than the chain as a whole.
Grocery Update 🍅
With 2022 in the rear-view mirror, we checked in to see how the grocery sector is faring at the start of the new year, zooming in on two chains that are outperforming industry averages:
@HEB
and Trader Joe’s.
[thread 👇]
@LongHornSteaks
You’re right.
Apparently every day is steak day at
@LongHornSteaks
as evidenced in the chart below which highlights your super strong Yo3Y foot traffic patterns 💪🏼
Our latest Placer Snapshot reveals key trends shaping commercial real estate in 2024:
→ East Coast cities see stronger return-to-office (RTO) rates
→ RTO is being driven by employees living near the office
→ Mall visit areas' median household incomes have rebounded to
Alright gang, let's do some
#SundayFunday
.
Drop a popular
#retail
chain or shopping center below and we'll share a fun fact about it.
Recent foot traffic trends, co-tenancy, loyalty rates, and more.
Vinyl going viral?
Record store foot traffic has surpassed pre-pandemic levels and continues to climb, with Dec 2022 vinyl sales hitting record highs despite only slightly outperforming 2021.
Jan and Feb 2023 foot traffic exceeded 2022 levels significantly.
Last night was a testament to the power of community, 100% exemplified by
#retwit
and the dedicated real estate professionals on
@X
.
Also, one more just to appreciate that incredible view via
#RealEstateXGala
👏🏼🏙️
Analyzing data on
@Starbucks
,
@dunkindonuts
,
@DutchBros
, and
@peetscoffee
in CA, we found each chain serves a unique customer base.
For instance, Peet's caters to older and affluent residents while Dutch Bros attracts Gen-Zers.
Who's up for some
#SundayFunday
?
Drop the name of a
#retail
chain or shopping center below, and we'll provide an interesting fact about it.
Latest visit trends, co-tenancy, customer loyalty rates, and more.
.
@pizzahut
in the fast lane 🍕
Pizza Hut is starting off 2023 strong, and it's no wonder why it's getting so much buzz.
Over the week after Christmas, visits increased by 29.6% compared to the previous week, and for the first week of the year, visits increased by 15.3% YoY.
.
@DutchBros
is particularly popular among suburban coffee lovers, regardless of income levels or economic backgrounds.
As the chain continues its expansion, focusing on suburban, car-centric areas may serve it well.
In 2023,
@lululemon
thrived, sustaining strong performance. Despite a dip in January 2024, likely due to weather, they quickly bounced back.
By March's end, they had closed the YoY visit gaps, pointing to a promising upturn. $LULU
#fintwit
Successful
#retail
categories in 2023:
• Fitness
• Beauty & wellness
• Gas stations
• Auto parts stores
• Dollar stores
Gas stations, like
#fitness
, benefited from industry consolidation, while chains like
@Wawa
saw increased food offerings impacting restaurant visits.
.
@dunkindonuts
is benefiting from consumers on the go.
In Wisconsin, for example, 50.9% of visits to Dunkin’ between January and May 2024 lasted less than five minutes. And Wisconsin also saw the most impressive YoY visit growth (5.9%).
Dunkin’s success with very short visits
.
@bucees
&
@sheetz
lead the c-store food revolution, turning rest stops into culinary destinations.
Sheetz's food draws more visitors; only 4.3% dine elsewhere afterwards.
Buc-ee's Yo3Y foot traffic up 112.1% in Jan 2023, outpacing c-store category's 22.8% increase nationwide.
@TeamHerrold
Not until just now.
But at a quick glance the chain is showing strong
#foottraffic
patterns over the last few weeks.
Week of Jan 2 +81%
Week of Jan 9 +42%
Week of Jan 16 +53%
No doubt
#tenantexpansion
is playing a role here.
.
@ultabeauty
is seeing a rise in foot traffic and longer visits. Visits lasting over 30 mins now stand at 49.1%, showing growth from 47.8% the previous year.
Additionally, customer loyalty has increased, with 34.4% visiting twice in H1 2023, compared to 31.6% the prior year.
Majority of you thought that
@SUBWAY
was the most frequent co-tenant for
@PlanetFitness
, however it is actually... 🥁
@DollarTree
!
A little more than 25% of these centers hold both venues. (Based on 1,346+ shopping centers that hold a Planet Fitness within)
Did you guess right?
The finance sector significantly contributes to office recovery, particularly in cities with higher proportions of finance employees.
This trend is especially notable in New York City, where the dominance of finance likely contributes to its leadership in office recovery.
The back-to-school buzz is boosting mall traffic. 🛍️
In the final two weeks of July, indoor malls, open-air shopping centers, and outlet malls all experienced growing week-over-week visit gains likely attributed to the back-to-school season getting into full swing.
We're all fun and games over here on twitter, but when the time comes, we mean business.
We analyzed trade areas & demographics to identify areas of high traffic & potential growth, which helped
@FoxLakeIL
achieve the development of 3 new lakeside tourist projects worth $335M 🙌🏼
As a result of the return of
#PumpkinSpiceLattes
,
@Starbucks
weekly visits were up 25.7% 7-days post launch compared to the 5-week pre-launch average. ☕️🎃
With the recent
#fall
menu releases, Starbucks kicked off a strong season with a surge in
#foottraffic
. Go
#PSL
! $SBUX
Are Zoom calls still replacing flights?
Another noticeable shift in business travel is the decrease in the share of frequent airport visitors.
The share of people who visited airports at least 5x a year declined during the pandemic & was still below pre-pandemic levels in 2022.
Our most sought-after Placer XTRA reports 📈
These reports amplify the impact of your
#data
-backed decision-making process by offering deeper levels of analysis to complement your existing data analysis.
Learn more at
#realestate
#retail
#civic
We're back with some
#SundayFunday
!
Drop the name of a
#retail
chain or shopping center below, and we'll provide an interesting fact about it.
Latest visit trends, co-tenancy, customer loyalty rates, and more.
January continued to be a boom time for the fitness sector, with month-over-month visits to gyms up by nearly 30% that month.
Check out our latest whitepaper to dive into the key trends driving this impressive recovery pattern.
Download now 👉
Casual dining is experiencing a quiet comeback.
This restaurant category's year-over-year growth might come as a surprise.
So, where is the growth coming from?
There are a few expected areas, including steakhouses, breakfast-first concepts, and eatertainment. Asian concepts
We're excited to announce the launch of The Square, a centralized hub where we can bring our free tools and content to the wider location analytics community - Check it out!
Eatertainment chains, which combine dining and play, are becoming increasingly popular compared to other dining options.
Visits to these chains in the second half of 2022 have consistently exceeded 2021 levels and other dining categories.
Discover PersonaLive 💡
A geosocial app by
@spatialAI
on the
@Placer_ai
platform.
By combining in-store visits and digital behavior from social & web interactions, it identifies the brands households follow, reading habits, topics of discussion, and more.
Check it out ↓
Fitness maintains its upward trend, showing no signs of slowing.
Visits remained slightly elevated even during the week of March 25th, when Easter celebrations likely distracted many from their gym goals – an impressive feat compared to a non-holiday week in 2023.
Last week, we asked you what type of working environment you preferred, & according to our results... .🥁 Working from home took the lead, with hybrid coming in 2nd!
Will offices ever return to pre-pandemic norms? Stay tuned for our next Office Index for more insights.
The consistent foot traffic growth
@ultabeauty
experienced in 2023 and early 2024 is particularly impressive given that 2022 was also a banner year for the brand – meaning that foot traffic has exceeded the previous years’ growth for two years straight.
Golf & tennis popularity surged during the pandemic, and the trend endures.
Yo4Y visits to country clubs consistently exceeded 2019 levels, with a peak of 28.7% growth in June during the U.S. Open. December ended strong with a 12.1% Yo4Y increase.
.
@DollarTree
has seen an increase in frequent visitors while investing in diversified offerings at various price-points.
In July 2024, 16.6% of Dollar Tree’s visitors also visited the chain at least three times, up from 13.9% in July 2022.
$DLTR
#earnings
#fintwit
#analytics
Virginia is served by two Kroger Co. banners –
@Kroger
and
@HarrisTeeter
.
@Kroger
attracts shoppers with a median HHI below the state baseline of $87.2K, while
@HarrisTeeter
caters to a more affluent audience with upscale offerings.
This strategic diversity helps The Kroger
The people have spoken...
Red Lobster has had the slowest start to the year out of the 4 with its YoY (Jan 2023 vs. Jan 2022)
#foottraffic
up by only 0.1%.
Compared to ↓
Applebee's: +12.8%
Olive Garden: +11.2%
TGI Fridays: +1.1%