We just dropped a free 7 day email course that will help you think and act like a Top CEO. These are my most tangible and impactful suggestions just for you that I've gathered over the years after having been in the C-suite 6 times. Get it!
👀 Fun Announcement!!
As many of you know I'm building my consulting + solopreneur business as a 2x Founder, 4x CMO and single mom of 3.
I help early stage companies + Solopreneurs grow their brands with limited resources - without burning out.
I recently hit six figures via
I did not even pay him to say this 😉
Thanks
@tnorthcutt
for being rock-steady and my perfect counterpart for the last 20 years so I can go swing for the fences, over and over and over❤️
Today I want to tell you about my wife, Amanda.
She is the smartest business person I know. She shows up every day, learns everything she can, is insanely productive, creates processes and SOPs for everything, and is generally a genius when it comes to fixing and optimizing
Week 3 on the road from $10K MRR → $50K MRR, 100% live and in public with
@AmandaMGoetz
.
We've already pivoted – do you think we'll make it in 6 months?
I do 🚀
I'm building my creator business to $50k MRR in 6 months with Level Up Creators and
@NorthcuttAmanda
and I'm taking you all with me.
This week's update: Defining my ICP
You've probably heard the phrases:
➡️“The riches are in the niches.”
➡️“If you sell to everyone, you end
Last week I shared an exciting announcement. I'm partnering with Level Up Creators &
@NorthcuttAmanda
on the road to $50k MRR in 6 months!
Most people give you the glamorized, 5 step process - we are taking you BTS of every experiment, question and friction point.
Over the next
@AmandaMGoetz
Let’s goooooo
@AmandaMGoetz
🚀🚀🚀 we are so excited and honored to have the opportunity to work with you 🤩 you’ve build the foundation for something major and we are committed to help you create sustainable, predictable, scalable revenue!
Our mission is to not only create
Ranger is my Sharpie-holding assistant today as I storyboard my Creator ➡️ CEO talk for
@ConvertKit
's Craft + Commerce coming up in June 🚀
Who's coming?
Massive thank you to
@ProfitWell
for featuring me in today's issue of
#RecurNow
!! ()
Subscribe to my new podcast for subscription sales leaders, Sales in the Subscription Economy on your fave podcast app now!
@moneywithkatie
"The “anti-hustle” lifestyle is, in fact, a thinly veiled mega-hustle—..."
Well said, Katie. The blatant exploitation and falsification of "traditional values" is grade-A bullshit, not to mention a straight up bait & switch. Great article!
This is the best article I've read on working with your spouse.
@tnorthcutt
and I contributed a laundry list of tips in the article on how we handle our business, on and off the field, so to speak ;) Check it out!
Do you work with someone in your family...?
Like a partner, sibling, or parent?
We've noticed that A LOT of the successful entrepreneurs in our community do this and asked them to share their top secrets with you.
You can check out the post here 👇
Big time shout out to Tim Grahl,
@StoryGrid
, his new book The Shithead - yes, "The Shithead" dropped yesterday 😁 I'm having a cringy blast reading through it right now and am blown away by Tim's writing style!
Check it out!
Take the growth of your subscription business from 🐢to 🐇at
#Recur2018
, from the smartest subscription professionals who have done it. Dec. 5-7, Revere Boston Hotel. Tickets here:
My phone reminded me that THIS ⬇️ is the kind of thing I was teaching my (then) 9 year old son during covid. Y'all, I think this is going to come up with my son's therapist at some point in adulthood 😂
At that time 3-4 years ago, I needed a way to help him decide where he
This! Adoption of subscription commerce is well under way and will be a significant change in many industries. Adopt and keep up, or potentially be left behind. Great to see tools like
@Ghost
making the mechanics of this change easier.
#subscriptioneconomy
We launched subscriptions for
@Ghost
at the end of last year and a fun side effect is that it's actually really amazing for just starting *any* recurring revenue business.
Created and shipped a brand new SaaS product in 4 hours using it:
I'm hosting a podcast series by subscription Sales VPs for subscription Sales VPs so we can help each other get through this. Email, comment here, or DM me if you're interested in being a guest or know someone who is: amanda
@subscriptioncoach
.com
Episode
#13
:
@RichardPark7
of
@Zuora
tells us how to walk the talk – a practical & actionable look at doubling down on customer relationships, and so much more! Listen here now: & subscribe to Sales in the Subscription Economy!
#subscriptioneconomy
@mauraball
Here's how I would think about this
@mauraball
:
1. How do each of the course platforms you're considering integrate, or not, with the rest of your tech stack, like ActiveCampaign or ConvertKit for an evergreen funnel?
2. How tech savvy is your user base, and what UI/UX set up
Episode
#12
:
@DailiusWilson
of
@getaccept
on mentorship (for VPs!), fun & effective trust building tactics, an excellent approach to sales commissions, and more! Listen here now: & subscribe to Sales in the Subscription Economy!
#subscriptioneconomy
I had a life altering health crisis in my late twenties and had to VERY quickly figure out how to make as much money as possible in < 20 hours/week. Here's what I did:
I'm launching a newsletter tomorrow: Sales in the Subscription Economy. It's for sales leaders who are short on time. I summarize the most important articles of the week. Sign up now for the first edition:
Thank you
@JoanCWilliams
on
@HarvardBiz
for saying what so many of us have been thinking – the way we work must change. It's not the 1950s anymore... Get the key takeaways from the article in the thread below 👇
Sales in the Subscription Economy
#2
is live: Radical Candor on sales teams, deal killing mistakes, hiring tips from the greats, and how not to be an asshole at work 101
Key takeaways this week from
@Steli
,
@dcancel
,
@iannarino
, and more!
#subscription
Podcast
#2
: Chris Ochs of
@Factoreal_ofc
challenges us to take action now based on what we want our sales teams to look like when the crisis is over.
Listen here now: or subscribe to the Sales in the Subscription Economy podcast!
#subscriptioneconomy
Look, it's me! New service I'm offering; currently providing it for ConvertKit. If you're a SaaS and have (or should have!) a WordPress plugin to integrate with your service, but don't have in-house resources to manage it, let's talk!
Pod
#14
:
@Troybeeconq
co-founder and CRO of
@gonimbly
challenges us to create a North Star by asking, "How can we build the best ship together", how your culture permeates everything, and more! Listen now: & subscribe to Sales in the Subscription Economy!
Podcast
#3
:
@MaryLGrothe
, CEO at SalesBQ drops more practical sales knowledge bombs on how to move forward during this crisis than you can find anywhere else. Listen here: or subscribe to Sales in the Subscription Economy wherever you listen!
→ Tackled my imposter syndrome by embracing my unique insights and understanding the value I bring
→ Found my niche by focusing on where my passion and expertise intersect
→ Built real connections with my community through meaningful dialogue and value-driven interactions.
How to onboard sales reps faster, more effectively, and retain them longer. Key takeaways in the thread below 👇 Thanks Tirzah Thornburg of the Center for Sales Strategy!
#subscriptionsales
#subscriptioneconomy
♞ Pro chess move: strategically tip the scales in your favor so amazing opportunities find YOU. We have a spicy newsletter edition dropping on Thursday that includes instructions on how to "own" your audience and my top 5 ways to come up with infinite, engaging content ideas.
Don't skip these steps if you want to grow your business sustainably:
Here's this week's update on my work with
@AmandaMGoetz
as we peel back the curtain on what it actually takes to go from $10K → $50K MRR without gaming the system!
I'm on the road to $50k MRR with Level Up Creators &
@NorthcuttAmanda
This week's update: Product offering
Last week we niched down my audience:
I coach high performing working parents achieve business and life success and avoid burnout.
The next step?
Creating products
Episode
#12
:
@DailiusWilson
of
@getaccept
on mentorship (for VPs!), fun & effective trust building tactics, an excellent approach to sales commissions, and more! Listen here now: & subscribe to Sales in the Subscription Economy!
#subscriptioneconomy
The first path might get you superficial recognition without real influence. The other leads to genuine respect and a powerful impact. Create your own path.
What kind of work environment are you creating and what effect is that having on your employees? Not only that, what impact is that having on company culture, and therefore your ability to recruit & retain top talent?
If you're not considering the psychological safety of your team, you're not unlocking their full potential.
(It's a fact.)
@Google
found that psychological safety is the key to high-performance.
And
@Mariah__Driver
+
@callmevlad
of
@webflow
can attest.
The deck is realllllly getting stacked against TikTok, and we are marching toward a US-based ban. Here's what happened over the weekend and what's likely to happen next:
➡️ The House of Representatives passed a bill on Saturday that rolled in the ban of TikTok into an aid
How most people think you should become a thought leader:
→ Mimic the content and style of existing thought leaders.
→ Focus on controversial topics just to gain visibility.
→ Prioritize quantity of posts over quality of insights.
This didn’t work for me. Instead, I:
@mijustin
@tnorthcutt
Thanks so much
@mijustin
! We use transistor and it's the only podcast platform we recommend to our clients. You're on our Tech & Tools Guide in Creator School and I just wrote Transistor into a Podcasting SOP we're releasing in Creator School next week, so well done to YOU, sir!
@nathanbarry
Thanks for the nod
@nathanbarry
! We excited to elevate creators who deserve SO much more than they're making now. The path to wealth creation for 98% of creators is ownership of your email list & a suite of products & services. We're here to help put all the pieces together!
We've been lulled into a false sense of security by social media platforms. The promise of brand deals & partnerships, infinite influence & fame, equity – it's all within reach if you can just build a gargantuan audience. I call bullsh*t.
The potential TikTok ban is just a
Sales in the Subscription Economy
#3
is live: key takeaways from
@Steli
on Sales Battle Cards, negotiate like a pro thanks to
@BVoss1
, becoming a leader of influence, and more! Check it out and subscribe!
Hey Creators: is OPEN 🚀 This is no ordinary "school", this is the exact business know-how AND a full stack fractional advisory team at your service. We help creators build 7 and 8 figure businesses from their own products & services. Check it out!
"One bad day for sales doesn’t negate all of the good days for sales, a bad day for cancellations doesn’t mean that your membership is suddenly just going to die.”
Resilience is key to a successful membership!
Great stuff as always from
@MikeMIMO
and
@CallieWillows
Shawn Finder had an idea for a new
#SaaS
product. But the problem is, he was about to enter an extremely crowded and competitive market and it would be a challenge to standout in that market. Listen to this
#podcast
>>>
Pod
#11
: Kyle Petersen, VP of Sales
@GustoHQ
challenges Sales to "be a solution to a problem worth solving," the Success = Skill x Will equation, leading with empathy & value, and more! and subscribe to Sales in the Subscription Economy!
#sales
Thanks
@ToddNordstrom
for the great article!
Get Key Takeaways from the week’s top articles for Sales VPs on sales & recruiting in your inbox every week. Sign up now:
@Kate_Catlin
From a subscription angle (since that's my thing): Subscribed by
@tientzuo
, and Connected Strategy by
@NicSiggelkow
. Generally speaking, I like Traction by
@GinoWickman
, Built to Last by Jim Collins, and not an obvious fit, but Lost & Founder by
@randfish
is excellent!
"The “anti-hustle” lifestyle is, in fact, a thinly veiled mega-hustle—..."
Well said, Katie. The blatant exploitation and falsification of "traditional values" is grade-A bullshit, not to mention a straight up bait & switch. Great article!
Last week, I published some off-the-cuff reflections on the fringe "tradwife influencer" trend gaining traction, and the post struck a nerve, circulating to hundreds of thousands of people in and outside my community.
I decided to go a step deeper in this essay:
The intersection of those 3 lists (the middle of that VennDiagram ⬇️) was the answer to the question: How can I make the most money is as little time as possible so I can take care of my health situation?
@ianlandsman
Sounds great,
@ianlandsman
- grab a 20m call here and i'll look forward to chatting then (and this is not a sales call, that's just what my 20m call spots are typically for):
Podcast
#9
: Dave DeRosa, tells us to triple down on our sales teams' strengths, the amazing impact of embracing individualized coaching, and more. Listen here now: and subscribe to Sales in the Subscription Economy!
#subscriptionsales
#subscriptioneconomy
Pod episode
#16
: Executive Coach J. Ryan Williams teaches us how to find new ways to connect with prospects and customers, handle subscriber cancellations during budget cuts, and loads more, listen now: & subscribe to Sales in the Subscription Economy!
Thanks for having me
@memberful
! Recurring revenue + marketing automation is the one-two punch required for a 7 or 8 figure creator business. The answer: a membership community!
Life throws us infinite curveballs and we need our businesses to help us ride those waves.
You can't grow and scale your membership unless you do THIS...
We were honored to chat with Amanda Northcutt (
@NorthcuttAmanda
) the founder of Level Up Creators - a white-glove, 100% done-for-you service that helps influential creators build sustainable businesses.
We talked
Thanks
@MemberMouse
for the opportunity to share some thoughts on revenue generating activities for membership sites :) Look out for parts 2 and 3 of this series in March and April.
Do you want to increase the profitability of your membership site?
If so, you will not want to miss this guest post from
@NorthcuttAmanda
.
"How To Increase Profit On Your Membership Site"
The post just went live and we're excited to share it with you!
Sales in the Subscription Economy Newsletter
#1
is live :)
Sign up for get summaries & key takeaways of everything you need to know once/week:
This week: How to effectively recruit & interview top sales talent, negotiate better, and more!
I deem this article unsummarizable ;) yet absolutely worthy of your time.
@MaryLGrothe
, CEO of SalesBQ nails what kind of infrastructure and Sales & Marketing alignment we should all be shooting for. Read it:
Great reminder
@danmartell
. I've had this post-it taped to my monitor for years and just shared its wisdom with early-career folks on the
@JustAJobPodcast
- and yes, this means the people who clean your home, make your lattes, and the customer service rep who's used to getting
You have an opportunity today to legitimately change someone's life with a genuine comment, compliment, or act of kindness.
Be nice.
Be patient.
Be cool.
Those are the things that actually change the world.
Go change it.
Get more key takeaways from the week's top sales leadership articles just like this to your inbox every week! Sign up now:
Thanks Beth Sunshine & The Center For Sales Strategy for the article!
@wordswithalyssa
Find the center of this Venn diagram, fill in the blanks below, and relentlessly deliver on your value prop every day. Results will follow.
I love this newsletter – I read it every day – and am so grateful that they are addressing mental health and other tough topics for professionals right now. Well done!
@abbiciita
@ProfitWell
This crisis has brought to light recurring themes: pivoting strategies, recalculating projections, defining new playbooks.
But what's been sparse: the mental health implications of flipping our professional worlds upside down.
@OpenViewVenture
's take:
I knew my time working 60-80 hours for someone else was up. There's no spot in corporate America for people whose lives can't revolve around a corporation, whether you're a caregiver for yourself, kiddos or aging parents.