Mark Stenberg @MarkStenberg3 Twitter profile

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Mark Stenberg

@MarkStenberg3

3 years

I kid you not: My dad came home complaining of feeling sick, and our whole house immediately jumped into Covid protocol, fearing the worst. An hour later, the truth comes out: My dad had eaten a McDonald’s quarter-pounder for the first time in years.

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Mark Stenberg

@MarkStenberg3

3 years

my editor: let's keep the word count to around 800 me: no problem also me: "Since the dawn of time, mankind has strived for a sense of purpose ... "

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Mark Stenberg

@MarkStenberg3

8 months

New: Jezebel is coming back. The independent publisher Paste Magazine has acquired the feminist title from G/O Media in an all-cash deal. “We want the world to know that Jezebel is not dead,” said Paste EIC Josh Jackson. For @Adweek :

Paste Magazine Acquires Jezebel From G/O Media

The publisher believes advertisers will want to reach the Jezebel audience.

www.adweek.com

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Mark Stenberg

@MarkStenberg3

3 years

*committing a serious crime* “thats leo season, baby!!!”

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Mark Stenberg

@MarkStenberg3

7 years

@whnt This exchange lmao

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Mark Stenberg

@MarkStenberg3

3 years

using a group text to ask one specific person a question because texting them would be too intimate

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Mark Stenberg

@MarkStenberg3

3 years

Hi all, some personal news: This is my first week at @Adweek , where I’ll be covering the media industry! I loved everything about @BusinessInsider , but I couldn’t be more excited about this new opportunity. Please reach out with tips and scoops at mark.stenberg @adweek .com !

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Mark Stenberg

@MarkStenberg3

2 years

BREAKING: The entire staff of Mel Magazine was laid off this afternoon. The news comes exactly one year after its new ownership, Recurrent Ventures, acquired the publication. Staff were notified in a Google Hangout that cut off mid-meeting. For @Adweek :

Recurrent Ventures Lays Off Entire Mel Magazine Staff

The venture equity-backed firm bought Mel Magazine last July

www.adweek.com

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Mark Stenberg

@MarkStenberg3

3 years

i am nervous that key parts of my writing process –– photographing my dog, lying on bed, taking multiple showers –– might be difficult to replicate in an office environment

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Mark Stenberg

@MarkStenberg3

3 years

it is a sign of how broken my brain is that i read this as “Starving for a RT”

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Mark Stenberg

@MarkStenberg3

4 years

Using @fanhouseapp , creators are putting their selfies and jokes behind a paywall and making thousands in subscriptions. "That's the appeal of FanHouse," said @jasminericegirl . "You get to monetize being yourself." My latest for @businessinsider :

Using Fanhouse, a 'monetized Finsta,' influencers are turning their personalities into profits by...

The same material that earns likes on Instagram and hearts on Twitter generates revenue for creators on the brand new platform, Fanhouse.

www.businessinsider.com

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Mark Stenberg

@MarkStenberg3

1 year

SCOOP: Paper Magazine, which published the famous "Break the Internet" photoshoot with Kim Kardashian in 2014, laid off its entire staff this afternoon. The cuts come amidst a grim series of layoffs sweeping the industry. For @Adweek :

Paper Magazine Lays Off Staff Due to Economic Headwinds

The iconic title hopes to avoid total closure.

www.adweek.com

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Mark Stenberg

@MarkStenberg3

3 years

moving to New York today! if you live in Brooklyn and are willing to give me a celebrity-based tour of the city, hit me up!

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Mark Stenberg

@MarkStenberg3

2 months

SCOOP: The fashion publisher Coveteur is shuttering and laid off its staff today. The decision comes just months after the title announced a brand refresh and hired Jenna Lyons as its EIC. For @Adweek :

Coveteur Shutters Months After Brand Refresh

The outlet hired celebrity stylist Jenna Lyons as its editor-in-chief in February

www.adweek.com

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Mark Stenberg

@MarkStenberg3

3 years

Monday vibrations

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Mark Stenberg

@MarkStenberg3

2 years

Terrible morning here at Adweek, as the company has laid off at least eight of my brilliant colleagues. It's one thing to report on these things and another thing entirely to see their impact on your friends, their families and their futures. Incredibly frustrated for them.

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Mark Stenberg

@MarkStenberg3

4 years

NEW(ish) JOB, NEW BOOTS: i’m happy to report that my @businessinsider fellowship has turned into a @businessinsider staff position! so excited to continue working with a team i love, now while wearing these

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Mark Stenberg

@MarkStenberg3

2 years

BREAKING: BuzzFeed News EIC Mark Schoofs has shared internally that the outlet will be downsizing through voluntary buy-outs. BF News lost less money in 2021 than 2020, and Samantha Henig will temporarily replace Schoofs. BuzzFeed has its first earnings call this morning.

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Mark Stenberg

@MarkStenberg3

3 years

broth is just meat tea and i won’t be silent about this

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Mark Stenberg

@MarkStenberg3

5 months

Scoop: Google is paying independent publishers to test a suite of unreleased gen AI tools. Publishers in the private program are expected to produce 3 articles a day using the platform. There is no requirement that the content be labeled. For @Adweek :

Google Is Paying Publishers Five-Figure Sums to Test an Unreleased Gen AI Platform

Google is paying a handful of news publishers to test gen AI products.

www.adweek.com

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Mark Stenberg

@MarkStenberg3

2 years

BREAKING: The digital media company BDG is closing down its tech title, Input, by the end of the day. It is also laying off at least 19 staff across Mic and Input, with the majority of the cuts affecting Mic. For @Adweek :

Bustle Digital Group Shutters Input, Lays Off Staff at Mic

The publisher reported revenue gains earlier this year.

www.adweek.com

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Mark Stenberg

@MarkStenberg3

3 years

there should be a scholarship program for moderately smart people called a Halfbright

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Mark Stenberg

@MarkStenberg3

4 years

Personal news time: I am happy to announce that I will be starting a six-month fellowship with @businessinsider next week, where I will be covering entrepreneurship, startups and small business. If you have any story tips or juicy secrets, my DMs are, as they say, "open."

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Mark Stenberg

@MarkStenberg3

1 month

New: Time dropped its paywall last June, making it one of only three of publishers to do so. The decision serves as a rare case study, revealing what happens to revenue, readership and audience behavior when a publisher walks back a paywall. For @ADWEEK :

What's Happened Since Time Dropped Its Paywall 1 Year Ago

The legacy publisher is betting its business on advertising—and its brand.

www.adweek.com

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Mark Stenberg

@MarkStenberg3

3 years

i loved this @NiemanLab piece from @RoyPeterClark making the case for why Darnella Frazier, who filmed George Floyd’s murder by police, should win a Pulitzer Prize

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Mark Stenberg

@MarkStenberg3

2 years

Left the office today and intentionally went the wrong way to avoid walking to the train with a coworker I barely know, only to circle the block and discover they had done the same to avoid me. This is the kind of priceless social interaction you don’t get working from home.

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Mark Stenberg

@MarkStenberg3

3 years

Who knew writing one article about NFTs six months ago would be the worst thing I could have done to my inbox

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Mark Stenberg

@MarkStenberg3

3 years

Ozy once pitched me a story about it having 25 million newsletter subscribers — an astonishing number — but demurred for weeks when asked for evidence. Eventually, I was told it was “going with another outlet,” but that story never materialized …

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Mark Stenberg

@MarkStenberg3

8 months

@thelicoricekid @The_SummerMan Frasier: “Niles, guess what thriving Seattle night spot is closing its doors!” Niles: “Roz, you're moving!”

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Mark Stenberg

@MarkStenberg3

1 year

Help I’m at the Puck party and everyone is saying “imbroglio” and “defenestration”

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Mark Stenberg

@MarkStenberg3

1 year

SCOOP: Newly disclosed documents reveal that Vice raised over $1.3 billion in financing since 2017—often to compensate for a cash deficit. The company, which generated $258 million in 2022, is now unable to pay severance to laid-off staff. For @Adweek :

How Vice Media Went Bankrupt

New documents reveal a yearslong slide into increasing financial desperation

www.adweek.com

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Mark Stenberg

@MarkStenberg3

1 year

I have a question: Why are (almost) all the layoffs across tech and media roughly the same percentage (7% - 12%) of total headcount? Genuinely curious!

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Mark Stenberg

@MarkStenberg3

3 years

i am worried my Twitter presence will grow less engaging now that i am enjoying my life again

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Mark Stenberg

@MarkStenberg3

4 years

"And I couldn't help but wonder: Could my personal brand and audience reach make me a good candidate for a solo Substack?"

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Mark Stenberg

@MarkStenberg3

1 year

Big internal news at Adweek: CEO and CCO Juliette Morris and Ann Marinovich, respectively, have left the company effective immediately. Will Lee, most recently the COO of NPR, will begin his tenure as the new CEO of Adweek beginning Aug. 14.

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Mark Stenberg

@MarkStenberg3

1 year

Not to be a total Virgo, but I have a sinking suspicion that AI is going to come for the horoscope writers first

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Mark Stenberg

@MarkStenberg3

3 years

i got the jab while someone side-swiped my car in the parking lot! everything in balance 😌😌😌

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Mark Stenberg

@MarkStenberg3

3 years

Today is my birthday! What an insane year it has been ❤️

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Mark Stenberg

@MarkStenberg3

3 years

The publishing platform @Ghost , an open-source non-profit whose structure prevents it from being sold or owned, has doubled its annual revenue. Newsletter creators have flocked to the platform in recent months, thanks to it philosophy and flat pricing.

Newsletter Platform Ghost Generates $3.3 Million, Doubling Its Revenue

The open-source publishing nonprofit has no owners and cannot be acquired.

www.adweek.com

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Mark Stenberg

@MarkStenberg3

2 years

It's just a matter of time before I confuse The Atlantic and The Athletic in some serious way that irrevocably torpedoes my career

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Mark Stenberg

@MarkStenberg3

3 years

New: the @thisisinsider journalists have formed a union. One of their graphics includes the word "impact," potentially a tongue-in-cheek reference to the publication's use of "impact points"

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Mark Stenberg

@MarkStenberg3

3 months

SCOOP: An OpenAI pitch deck obtained by ADWEEK reveals the details of its Preferred Publisher Program. The AI firm has courted publishers, like Dotdash Meredith, to partner by promising payment and greater visibility in search results. For @ADWEEK :

Leaked Deck Reveals OpenAI's Pitch on Publisher Partnerships

OpenAI's Preferred Publisher Program offers media companies licensing deals.

www.adweek.com

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Mark Stenberg

@MarkStenberg3

3 years

if you work at the New Yorker, do you have to follow the style guide even when sending emails? someone wrote "twenty per cent" in an exchange, and i just want them to know they can drop the mask with me, no one is watching

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Mark Stenberg

@MarkStenberg3

3 years

from now on referring to my birthday as “the beginning of my origin story”

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Mark Stenberg

@MarkStenberg3

3 years

being in a relationship is just Venmoing the same $30 back and forth until one of you dies

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Mark Stenberg

@MarkStenberg3

6 months

Scoop: Bustle Digital Group quietly cleared house at another one of its editorial titles, Fatherly, on Friday. BDG laid off its entire editorial staff, making Fatherly the fourth title to be closed or cleaned out in the last two years. For @ADWEEK :

Bustle Digital Group Shutters Fatherly, Part of Its Parenting Portfolio

The closure comes after a challenging year for parent company BDG.

www.adweek.com

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Mark Stenberg

@MarkStenberg3

4 years

vaccine shot no. 1 has the chip in it, and vaccine shot no. 2 has the dip in it

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Mark Stenberg

@MarkStenberg3

3 years

*meeting new coworkers in 2021* "It's so nice to finally put a videoconference face to a Slack name!"

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Mark Stenberg

@MarkStenberg3

3 years

The sports media company @togethxr , founded by @alexmorgan13 , @S10Bird , @swimone and @ChloeKim , has unveiled a slate of new Olympic programming. The young brand has already booked double its annual revenue goal, said @jesscribe . My latest for @Adweek :

Sports Media Brand Togethxr Eyes Its Olympic Moment

The publisher has a slate of new programming to coincide with the Games.

www.adweek.com

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Mark Stenberg

@MarkStenberg3

3 years

girlfriend just called a newborn a “raw baby”

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Mark Stenberg

@MarkStenberg3

3 years

in this week's Medialyte, i spoke with media reporter and scoop savant @maxwelltani ! we talked about impact points, the woes of the industry, and how independent publishing has made media interesting again

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Mark Stenberg

@MarkStenberg3

4 years

male culture in texas means moisturizing your boots but not your face

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Mark Stenberg

@MarkStenberg3

4 years

if i sneeze and you don't say "bless you," i know this makes no sense, but i'm going to have to assume that you hate me

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Mark Stenberg

@MarkStenberg3

3 years

achieving inbox zero by being an insufferable person to email

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Mark Stenberg

@MarkStenberg3

3 years

woah crazy new mental health diagnosis just dropped

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Mark Stenberg

@MarkStenberg3

3 years

WSJ food section choosing violence this morning

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Mark Stenberg

@MarkStenberg3

4 months

Inbox: Some good news — The Atlantic has topped 1 million total subscribers and is profitable. Full release with more info below:

The Atlantic Tops 1 Million Subscriptions and Reaches Profitability

None

www.theatlantic.com

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Mark Stenberg

@MarkStenberg3

3 years

my most toxic trait is that i actually love hearing my voice on recordings, sorry!!

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Mark Stenberg

@MarkStenberg3

3 years

one thing i am learning about living in New York is that you can basically only get one thing done per day

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Mark Stenberg

@MarkStenberg3

2 years

Consistently the hardest part of reporting on advertising is remembering that OOH is an acronym and not an expression of excitement

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Mark Stenberg

@MarkStenberg3

3 years

Spotify has unveiled a new ad technology that will give podcast ads a clickable component that lives for up to seven days in the app. Gone, potentially, are the days of having to remember unique coupon codes and vanity URLs. My latest for @Adweek :

Spotify Unveils Clickable Podcast Ads

The visual advertisement aims to dramatically streamline site visits.

www.adweek.com

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Mark Stenberg

@MarkStenberg3

2 years

Morning Brew brought in $36 million in revenue in 1H 2022, thanks to its growing newsletter roster: It launched its 10th, CFO Brew, on Monday. The publisher, which netted $46 million in revenue in 2021, is on pace to grow that figure by 66%. For @Adweek :

Morning Brew Tops $36 Million First-Half Revenue

CFO Brew aims to reach readers in strategic and corporate finance

www.adweek.com

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Mark Stenberg

@MarkStenberg3

3 years

i have already spent all the money i saved during quarantine

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Mark Stenberg

@MarkStenberg3

3 years

optometrists will charge you $450 for the ability to see, then slip you a free 2oz. bottle of contact solution and act like they’re hooking you up

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Mark Stenberg

@MarkStenberg3

2 years

Interesting case study on how The Washington Post added 1.2 million Instagram followers in the past 12 months. In short: The era of vertical video has arrived. For @Adweek :

How The Washington Post Topped 6 Million Instagram Followers

Posts typically get between 100 and 200 comments

www.adweek.com

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Mark Stenberg

@MarkStenberg3

3 years

publishers brainstorming new ways to generate revenue

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Mark Stenberg

@MarkStenberg3

3 years

The paywall of every digital newspaper and magazine, just minutes after I logged in on another device

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Mark Stenberg

@MarkStenberg3

3 years

dm'ing someone i barely knew from high school "why didn't you invite me to your wedding?" just to feel something

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Mark Stenberg

@MarkStenberg3

4 years

is this your king?

Jon Ossoff

@ossoff

12 years

@pitchforkmedia Looking forward to your writeup of the new @imaginedragons album

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Mark Stenberg

@MarkStenberg3

3 years

With just one typo, you too can transform your bland email signature into a cool-as-hell sign-off

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Mark Stenberg

@MarkStenberg3

4 years

I graduate from @MedillSchool today, and I'm a mess of emotions. What a weird way for it to end. But what a unique moment in history to be a part of. I'm excited to take what I've learned and help make the media industry a more equitable, sustainable place. #NU2020

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Mark Stenberg

@MarkStenberg3

3 years

me in my flop era

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Mark Stenberg

@MarkStenberg3

3 years

Something I have learned recently is that if you are a guy with an Instagram and a girlfriend, you actually do not have an Instagram. Your girlfriend just has two Instagrams.

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Mark Stenberg

@MarkStenberg3

3 years

got my second vaccination the day the Gates announced their split, so i don’t know who gets me in the divorce

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Mark Stenberg

@MarkStenberg3

4 years

my mom, who has been working 6 days a week since March to slow the spread in Washington, just got her first vaccine shot! add this to the list of things you love to see

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Mark Stenberg

@MarkStenberg3

4 years

I spoke with @gabemschneider , a @MinnPost reporter and cofounder of @ObjectiveJrn , about non-profit newsrooms, objectivity, and the future of journalism –– one of my favorite interviews, by far!

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Mark Stenberg

@MarkStenberg3

4 years

. @PunchbowlNews news has been live for all of three days and they're already covering the story of a lifetime, from inside the Capitol

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Mark Stenberg

@MarkStenberg3

3 years

the movement to replace "biweekly" with "fortnightly" begins here

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Mark Stenberg

@MarkStenberg3

3 years

This should be required reading for all Texans! It takes just three chapters (and wait till the Santa Anna parts!) before you begin to realize how much was omitted in all those Texas History classes Great writing, @BryanBurrough , @cltomlinson and @JasStanford !

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Mark Stenberg

@MarkStenberg3

4 years

Entrepreneurs run a higher-than-average risk of mental illness and depression. For @businessinsider , I collected advice from founders who have spoken out about their mental health journeys to see how they cope.

Almost half of entrepreneurs struggle with mental health. 12 founders and investors explain how...

Entrepreneurship attracts ambitious, risk-prone individuals, and the founder's journey can be an emotional roller coaster.

www.businessinsider.com

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Mark Stenberg

@MarkStenberg3

3 years

what the GameStop thing really underscores is how simple it would be to take a few billion dollars from people who would hardly notice and give it to people whose lives it would drastically improve

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Mark Stenberg

@MarkStenberg3

9 months

SCOOP: In an all-hands meeting yesterday, BuzzFeed unveiled a companywide strategic shift. In response to changes in social reach, it will now sell and operate by brand rather than network. Publisher Dao Nguyen is also stepping down. For @Adweek :

Exclusive: BuzzFeed Inc. Will Undergo a Strategic Shift

Veteran executive Jessica Probus will step up as its new publisher.

www.adweek.com

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Mark Stenberg

@MarkStenberg3

7 years

Joe's Volcano: Take me to... San Antonians: The Volcano!!!

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Mark Stenberg

@MarkStenberg3

4 years

I wrote about @OnlyFans sex-work entrepreneurs for @businessinsider , exploring how creators use social media creatively to build massive audiences (without breaking content guidelines!) and then funneling those audiences back to their OF accounts

How top influencers on OnlyFans are using social media to build massive followings and earn 6...

These creators blend innovative content strategy with safe-for-work social media marketing to build and retain thousands of OnlyFans subscribers.

www.businessinsider.com

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Mark Stenberg

@MarkStenberg3

3 years

me Friday night and then @jacobwgallagher in the @WSJ Saturday morning i am always 12 hours ahead

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Mark Stenberg

@MarkStenberg3

5 months

Scoop: Amazon is planning to sunset its Freevee app in the coming weeks, part of a broader effort to focus its advertising and product resources on Prime Video. Prime Video will then have three tiers, with Freevee acting as its FAST service. For @ADWEEK :

Exclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts

The service has become redundant following the introduction of ads to Prime Video

www.adweek.com

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Mark Stenberg

@MarkStenberg3

3 years

The @Axios Local program is off to a strong start. Just four months in, it has: ➡️Announced plans to expand from 6 to 14 cities ➡️Accrued 350,000 subscribers ➡️ Projected between $4 - $5 million in annual revenue My latest for @Adweek :

Axios Local Is on Pace to Net $5 Million in 2021

The newsletter-based program has attracted 350,000 subscribers in four months.

www.adweek.com

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Mark Stenberg

@MarkStenberg3

3 years

This sign in the @Adweek elevator gives me big “i have girlfriend she just goes to a different high school” energy

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Mark Stenberg

@MarkStenberg3

4 years

ordering a Cameo video from a famous source so they have to give me a quote? that's called journalism, baby

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Mark Stenberg

@MarkStenberg3

3 years

almost a year ago exactly i published my first Medialyte on Substack, so it feels full-circle that today i am deleting my Substack account! i've migrated all my old writing to my new Ghost-hosted website, so please feel free to follow along there 😇

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Mark Stenberg

@MarkStenberg3

3 years

how it feels to check your phone every morning when you live on the West Coast

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Mark Stenberg

@MarkStenberg3

1 year

Elon thinks he has just invented micropayments — this man is just repeating, at breakneck speed, every mistake ever made by a social platform in the last decade

Elon Musk

@elonmusk

1 year

Rolling out next month, this platform will allow media publishers to charge users on a per article basis with one click. This enables users who would not sign up for a monthly subscription to pay a higher per article price for when they want to read an occasional article.

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3 years

my dad’s latest thing is complaining that “food isn’t served hot anymore,” so whenever he cooks something i just say, “nice, dad — and super hot!” and he just beams with pride

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Mark Stenberg

@MarkStenberg3

4 years

what if we ... touch bases regarding your email 😩😩... aha ha, or we could circle back to this later 😳😳 unless..?

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Mark Stenberg

@MarkStenberg3

2 years

NEW: Outside Inc. laid off between 85 - 90 staff Friday. It will also eliminate three titles and reduce its print cadence. The cuts represent 15% of its workforce and come as the publisher aims to trim costs, transition to digital and focus on video.

Outside Inc. Lays Off 15% of Staff in Digital Transition

The publisher has acquired more than 20 companies in two years

www.adweek.com

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Mark Stenberg

@MarkStenberg3

3 years

I regret to inform y'all that I am becoming very interested in ad-tech

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Mark Stenberg

@MarkStenberg3

3 years

one of the great tragedies of working from home is that there is no one to see you when you are having a great hair day

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Mark Stenberg

@MarkStenberg3

7 years

@dlicj "Taking the weekend off this weekend, boss."

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Mark Stenberg

@MarkStenberg3

2 years

New: The tongue-in-cheek feminist publisher Reductress has been acquired by Phenomenal Media, the multimedia enterprise created by Meena Harris. Both parties characterize the deal as a partnership, one aimed at growing the Reductress brand. For @Adweek :

Satirical Publisher Reductress Acquired by Phenomenal Media

The publication was cofounded by the comedians Beth Newell and Sarah Pappalardo

www.adweek.com

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Mark Stenberg

@MarkStenberg3

4 years

very fucked up that "biweekly" can mean twice a week or every other week — what is the point of a word whose meaning is unclear literally every time it's used?

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