ADWEEK @Adweek Twitter profile | Pikagi

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ADWEEK

@Adweek

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All the news, insights and inspiration you need to know in advertising, marketing and media.

New York City

https://t.co/5GsyiFiwln

Joined April 2009

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@Adweek

ADWEEK

2 months

🌴 ADWEEK's guide to @Cannes_Lions is here 🌴 When it comes to Cannes, every year seems the same and yet also totally different. What should you be looking out for, either as a first-time attendee or a returning attendee? We got you covered 👉

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@Adweek

ADWEEK

5 hours

VOICE | "The sad truth is that GARM’s shutdown is the right thing, but possibly not for the right reasons. However, it does present an opportunity to build a new approach to brand safety," writes @dangranger79 .

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Why GARM Shutdown Is An Opportunity To Correct Brand Safety

GARM’s shortcomings have plagued the industry. But politicizing the brand safety debate doesn’t help find a better solution.

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@Adweek

ADWEEK

7 hours

Starbucks has joined the growing list of brands putting former marketers in the top seat, hiring former marketer Brian Niccol as chief executive and chairman.

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Starbucks' New Boss Is the Latest CMO-to-CEO Success Story

Meet the other big brands that have put marketers in the hot seat recently.

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ADWEEK Retweeted

@tryprofound

Profound

8 hours

Thank you @Adweek for covering our launch. Profound is here to help every brand on the planet understand and control how they appear in AI Search. Appreciate you, @trishlaostwal !

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Profound Raises $3.5M to Manage Brands' AI Search Presence

Rather than a pitch deck, the startup secured funding through product demonstrations.

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@Adweek

ADWEEK

10 hours

Surround yourself with inspiring brand leaders and creative thinkers at ADWEEK’s ultimate brand and marketing event in Phoenix, Arizona. Immerse yourself in the #Brandweek experience this September 23–26.

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@Adweek

ADWEEK

10 hours

The Ad Council has launched the latest effort in its "Love Has No Labels” campaign, to raise awareness of the ongoing discrimination faced by LGBTQ+ people and to remind audiences how they can help create a more accepting and inclusive society.

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The Latest ‘Love Has No Labels’ PSAs Target LGBTQ+ Discrimination

The ‘American Dreams’ campaign encourages taking action against hate.

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@Adweek

ADWEEK

10 hours

Infillion announced the launch of IDVx, a new solution that brings scalable and measurable interactive video programmatically to connected TV, desktop, and mobile.

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New Ad Offering Promises to Bring Scalable, Interactive Video to Programmatic

Infillion is offering custom, scalable video ads that let consumers interact on one screen.

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@Adweek

ADWEEK

10 hours

After announcing his retirement from diving, Olympic medalist Tom Daley stars in Malibu's PSA about the dangers of mixing alcohol and water.

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Malibu And Tom Daley Warn Swimmers: 'Don't Drink and Dive'

After announcing his retirement from diving, Olympic medalist Tom Daley stars in Malibu’s PSA about the dangers of mixing alcohol and water.

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ADWEEK Retweeted

@trishlaostwal

Trishla Ostwal

10 hours

AI investment is booming—Top 35 VCs announced 51 funding rounds in Q1, up from 31 YoY. But with this surge, VCs are getting pickier. Commoditization looms large, and red flags are clearer. I have details on what top VCs are eyeing and steering clear of.

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VCs Dish On Startup Red Flags, AI Resistant Sectors, and How They Choose Where to Place AI Bets

In Q1 this year, the top 35 venture capital firms announced 51 AI funding rounds, up from 31 in the same period last year

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@Adweek

ADWEEK

11 hours

The Ai4 conference drew notable VCs from Citi, Alumni, Radical who discussed the evolving AI market and how they are identifying promising startups. Here are some of the most important trends from the conference 👇

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VCs Dish On Startup Red Flags, AI Resistant Sectors, and How They Choose Where to Place AI Bets

In Q1 this year, the top 35 venture capital firms announced 51 AI funding rounds, up from 31 in the same period last year

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@Adweek

ADWEEK

11 hours

Amid a fashion comeback, Ugg showcases its place in the cultural zeitgeist in the first global campaign by its new creative agency AKQA.

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Amid Its Comeback, Ugg Debuts Global Campaign With AKQA

Ugg's first campaign by its new agency AKQA plays up its creative and cultural cred.

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ADWEEK Retweeted

@hiebertpaul

Paul Hiebert

12 hours

It cost $600 to broadcast this message near Mar-a-Lago over the weekend.

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The Story Behind Florida's Weird Billboard Targeting Trump

The $600 billboard hitting every trend this summer.

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ADWEEK Retweeted

@catherineperlo1

Catherine Perloff

@catherineperlo1

1 day

Bumpin that …. Political ad The inside story on the billboard at the center of every meme, located on the highway near mar-a-lago. “Brat green doesn’t just mean Brat summer—it means Kamala, democracy” said one of the creatives behind the ad.

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The Story Behind Florida's Weird Billboard Targeting Trump

The $600 billboard hitting every trend this summer.

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@Adweek

ADWEEK

1 day

JUST IN | When I’m club I want to hear those …. Weird classics.

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The Story Behind Florida's Weird Billboard Targeting Trump

The $600 billboard hitting every trend this summer.

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@Adweek

ADWEEK

1 day

@racheltipograph @Pezmeister1 Listen now on... ▶️ Spotify: . ▶️ Apple Podcasts: .

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‎BRAVE COMMERCE on Apple Podcasts

‎Business · 2024

podcasts.apple.com

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@Adweek

ADWEEK

1 day

On this episode of the Brave Commerce podcast, hosts @racheltipograph and @Pezmeister1 sit down with Axel Adida, chief digital officer at German skincare and hygiene giant Beiersdorf, to discuss the evolving landscape of global commerce.

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Beiersdorf's Axel Adida on Global Commerce Shifts

On China as a bellwether, data-driven marketing and the power of community.

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@Adweek

ADWEEK

1 day

@colmeetsworld Listen now on... ▶️ Spotify: . ▶️ Apple Podcasts: .

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‎Yeah, That's Probably an Ad on Apple Podcasts

‎Business · 2024

podcasts.apple.com

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@Adweek

ADWEEK

1 day

You may have come across the Montana Boyz on your FYP, but who are they? In this episode of Young Influentials, @colmeetsworld sits down with the Montana Boyz as they share how they started making videos and what we can expect from them next.

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ADWEEK Retweeted

@MarkStenberg3

Mark Stenberg

1 day

New: Paramount shuttered its Paramount Television Studios division this afternoon, folding its remaining projects and staff into CBS Studios. For @Adweek :

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Paramount Shutters Paramount TV Studios as Cuts Continue

Paramount TV Studios' closure is the first of several rounds of cuts designed to produce $500 million in cost reductions.

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@Adweek

ADWEEK

1 day

JUST IN | Paramount is shuttering its Paramount Television Studios division and transitioning all current PTVS and development projects to CBS Studios.

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Paramount Shutters Paramount TV Studios as Cuts Continue

Paramount TV Studios' closure is the first of several rounds of cuts designed to produce $500 million in cost reductions.

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@Adweek

ADWEEK

1 day

Today, iSpot received industry certification from JIC for its measurement capabilities and methodologies covering important areas of the cross-platform TV advertising industry.

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iSpot Receives National TV Currency Certification From JIC

The JIC's Measurement Subcommittee approved iSpot after nearly 300 rigorous data tests.

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