ADWEEK @Adweek Twitter profile | Pikagi

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ADWEEK

@Adweek

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All the news, insights and inspiration you need to know in advertising, marketing and media.

New York City

https://t.co/5GsyiFiwln

Joined April 2009

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@Adweek

ADWEEK

2 months

🌴 ADWEEK's guide to @Cannes_Lions is here 🌴 When it comes to Cannes, every year seems the same and yet also totally different. What should you be looking out for, either as a first-time attendee or a returning attendee? We got you covered 👉

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ADWEEK Retweeted

@trishlaostwal

Trishla Ostwal

14 hours

Just in: @WPP and @nvidia exclusively spoke about how their partnership is unfolding, and that Coca-Cola and Ford will be the first clients to take advantage of the holding company's new abilities--to create 3D assets with gen AI. Latest for @Adweek

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WPP and Nvidia Partner to Make 3D Ads Using Gen AI

Coca-Cola and Ford are using the new tools to make ads more quickly and cut costs.

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@Adweek

ADWEEK

15 hours

JUST IN | Advertising giant WPP is working with chip manufacturer Nvidia to use gen AI in making 3D landscapes and products for advertisers.

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WPP and Nvidia Partner to Make 3D Ads Using Gen AI

Coca-Cola and Ford are using the new tools to make ads more quickly and cut costs.

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ADWEEK Retweeted

@awbrandshare

Adweek Branded

19 hours

Navigating the evolving digital landscape is challenging for marketers facing signal loss. Our new guide with @AmazonAds explores how to unify, build and activate a signal-based strategy to reach the right customers with the right ads at the right time.

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Start the Shift to Signal-Based Marketing

Marketers need to work harder to deliver relevant experiences in the face of signal loss and fragmentation.

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@Adweek

ADWEEK

19 hours

ADWEEK's Kathryn Lundstrom sat down with Parbinder Dhariwal, vp and gm at CVS Media Exchange, to discuss how the pharmacy chain is building a retail media business into a 61-year-old retailer.

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Why CVS ExtraCare Sets Its Retail Media Network Apart

ADWEEK sat down with Parbinder Dhariwal, vp and gm at CVS Media Exchange.

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@Adweek

ADWEEK

19 hours

Who saw Deadpool & Wolverine this weekend??

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Deadpool & Wolverine Is the Latest Movie Franchise to Cash In on Brand Deals

Marvel Studios’ Deadpool & Wolverine has pulled in partners from Heineken and Heinz to Xbox and Jack in the Box.

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@Adweek

ADWEEK

19 hours

Walmart is schooling parents in what their kids actually like.

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Walmart's Back-to-School Ad Stars TikTok's Taylen Biggs

The musical campaign features 250 products that can be purchased through YouTube and Roku.

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@Adweek

ADWEEK

21 hours

BBH USA has appointed Steven Panariello as its chief executive officer. He will lead the agency in the U.S. for leading brands including Smuckers, Netflix, Samsung, Heineken and others.

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BBH USA Names Steven Panariello CEO

Panariello joins the agency from BBDO NY.

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@Adweek

ADWEEK

22 hours

Two linchpins of the advertising events circuit—Cannes Lion and Possible—were both acquired last week. The tie-ups reflect the growing importance of experiential marketing and investor optimism in the sector.

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Cannes Lions and Possible Sales Show Advertising Optimism

The two business-to-business conferences were both acquired in the same week

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@Adweek

ADWEEK

22 hours

Agencies’ teams and rosters around the globe were boosted by top industry talent this week.

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Revolving Door Roster Updates: 62Above, Deutsch LA, Republic & More

The top hires, promotions and appointments in the agencies world this week.

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ADWEEK Retweeted

@trishlaostwal

Trishla Ostwal

4 days

New: I spoke with former San Francisco 49ers quarterback Colin Kaepernick and his plans for his startup Lumi AI after raising $4M in funding, and whether he's finished with the NFL. @Adweek

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Colin Kaepernick on His Startup Lumi, Anime and AI as a Tool

Lumi Story AI is Kaepernick's latest venture, helping creators make comics and sell them.

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ADWEEK Retweeted

@saleyley

Saleah Blancaflor

4 days

#SDCC is here! For @Adweek , I wrote about the activations and booths you should check out if you’re there this weekend

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The TV-Themed 2024 Comic-Con Activations You Need to See

The 2024 Comic-Con activations include The Penguin, SpongeBob, The Bear and more.

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@Adweek

ADWEEK

4 days

Lumi Story AI is @Kaepernick7 's latest venture to make it easier for people to create stories and sell them. He spoke with ADWEEK's @trishlaostwal about his vision for integrating creators.

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Colin Kaepernick on His Startup Lumi, Anime and AI as a Tool

Lumi Story AI is Kaepernick's latest venture, helping creators make comics and sell them.

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@Adweek

ADWEEK

4 days

From the mind of global pop star Dua Lipa comes a long-form ad for Porsche that’s best described as a genre-bending mashup with zombies, elephants and doppelgängers (oh my!) plus race courses, moon landings and car chases.

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Dua Lipa Gets Behind the Camera and the Wheel of a Porsche

The star wrote and directed a wild spot for the car company.

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ADWEEK Retweeted

@awbrandshare

Adweek Branded

4 days

The media industry faces a critical challenge: Information overload is eroding valuable knowledge. @qatalog breaks down how AI can transform this landscape, turning data into actionable insights and enhancing collaboration.

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AI Is the Only Way Forward Through Media’s Knowledge Crisis

AI isn’t just a tool; it’s the key to transforming the media landscape.

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@Adweek

ADWEEK

4 days

JUST IN | Today, in response to the NBA denying Warner Bros. Discovery’s attempt to match Amazon’s deal for rights, WBD announced it was taking the NBA to court due to the league’s “unjustified rejection of our matching of a third-party offer.”

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Warner Bros. Discovery Goes On Offense Over NBA Media Rights

The NBA on TNT broadcaster takes legal action after the league picks Amazon, NBCU and ESPN.

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@Adweek

ADWEEK

4 days

VOICE | Dave Taylor looks at some of the most consequential events and trends in digital advertising’s past two decades—and the ways in which they refined, rather than devastated, our industry.

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Even If Third-Party Cookies Vanished, We Would Have Been OK

Amid the fretting, many failed to acknowledge that our industry has weathered its fair share of shakeups over the last couple of decades.

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@Adweek

ADWEEK

4 days

From Gotham's criminal underworld to a chariot race, there's a lot in store for this year's San Diego Comic-Con.

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The TV-Themed 2024 Comic-Con Activations You Need to See

The 2024 Comic-Con activations include The Penguin, SpongeBob, The Bear and more.

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@Adweek

ADWEEK

4 days

Drew Panayioutou, Pfizer’s first global CMO, has announced via LinkedIn that he’s leaving the company.

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Pfizer's First CMO Drew Panayioutou to Depart

U.K. president Susan Rienow to succeed.

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@Adweek

ADWEEK

4 days

Last chance to save on Mediaweek! Join ADWEEK and experts at Peloton, Youtube, Google, General Motors and more for the must-attend media event of the year. Get your pass before sale ends July 29.

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@Adweek

ADWEEK

4 days

Montefiore Medical Center: Einstein Campus is celebrating breakdancing’s Olympic debut at the 2024 Summer Games in Paris with a campaign tracing the sport’s origins in the South Bronx and arguing for the value of keeping an eye out for talent — and cancer.

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Montefiore Medical Center's Olympics Ad Links Breakdancing to Cancer Detection

Montefiore Medical Center: Einstein Campus celebrates breakdancing’s Olympic debut with a campaign on its South Bronx roots and cancer awareness.

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