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Shaun Anderson Profile
Shaun Anderson

@Hobo_Web

9,639
Followers
140
Following
381
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15,621
Statuses

SEO for Businesses - 20+ years in SEO. I only post about SEO. I find problems on websites that cause traffic loss in Google Search. I show others how to, too.

Greenock, Scotland, UK
Joined April 2007
Don't wanna be here? Send us removal request.
@Hobo_Web
Shaun Anderson
2 years
I’ve audited thousands of websites over 20 years as a professional SEO. Here is what you need to know about SEO in 2022 and a free tool to help you manage your projects or learn about SEO: A thread (1/10)
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@Hobo_Web
Shaun Anderson
2 years
Updated: Hobo Technical SEO audit checklist: For SEO; Web team managers, developers and business owners. Includes search console checks; crawling tips; mobile SEO tips; useful SEO audit tools. Google sheet: Details: - #seo
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@Hobo_Web
Shaun Anderson
1 year
I'm not a freebie guy, but times are tough. I've been a professional SEO for 20 years. You can get a copy of my Premium SEO checklist. Just retweet, and Follow, then comment "I want to do SEO like a professional", and I'll help you do SEO like an actual professional SEO in 2023.
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@Hobo_Web
Shaun Anderson
2 years
Updated: Hobo Technical SEO audit checklist: For SEO; Web team managers, developers and business owners. Includes search console checks; crawling tips; mobile SEO tips; useful SEO audit tools. Google sheet: Details: - #seo
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@Hobo_Web
Shaun Anderson
1 year
Here are Google's SEO starter guidelines made into a free checklist in Google sheets: Sheet:
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@Hobo_Web
Shaun Anderson
1 year
I made Google's SEO starter guide documentation into a free easy to understand seo tutorial checklist in Google sheets: Google Sheet: Google Documentation: More details:
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@Hobo_Web
Shaun Anderson
6 months
I made an SEO Auditor V.1Beta for bespoke reporting in @googledocs using @googlesearchc , @googleanalytics , other Google apis and @screamingfrog . It's powered by a checklist of over 1500+ recommendations from Google's guidelines. This SEO checklist checks itself.
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@Hobo_Web
Shaun Anderson
3 months
This spreadsheet for Google Sheets makes Google Search Console data easy to review and track. It is a tool to help SEOs quickly understand how a site has performed through algorithm updates. It tracks ranking performance and runs key checks on important technical SEO priorities.
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@Hobo_Web
Shaun Anderson
1 year
I made a free checklist out of Google's new spam policy guidelines just announced: Google sheet: Google guidelines:
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@Hobo_Web
Shaun Anderson
1 year
E-E-A-T checklist in Google sheets :
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@Hobo_Web
Shaun Anderson
1 year
Excel SEO checklist (2023) :
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@Hobo_Web
Shaun Anderson
6 months
The @screamingfrog spider is my favourite web dev tool. Here's how I use it in my SEO Dashboard to keep track of website technical issues:
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@Hobo_Web
Shaun Anderson
1 year
I've been a professional SEO for 20 years. I've worked on thousands of websites. You CAN make $10K a month with SEO! Here are the exact playbook on how to do it and a free SEO lesson worth potentially thousands of dollars to you, too. How to make money with SEO: 🧵 (1/10)
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@Hobo_Web
Shaun Anderson
5 months
Old-timer SEO tips ftw for new SEOs: 1. Don’t brag about earnings or results in public. 2. Don’t out SPAM publicly in your niche (Sites Positioned Above Mine). 3. Don’t follow the SEO Herd as the Herd spoils everything (or get rope-a-doped). 4. Don’t make Google look stupid.
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@Hobo_Web
Shaun Anderson
1 year
Free Technical SEO checklist (2023) :
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@Hobo_Web
Shaun Anderson
11 months
Google Search Console finally shows up-to-date reporting (since Sept 16 2023) after being delayed ten days. Time to look at the canonical reports.... and it's not good news all around. Example 1: Still signs of harsh canonicalization on first inspection. Harsh = A URL
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@Hobo_Web
Shaun Anderson
5 months
If this March 2024 Google update genuinely caught you by surprise, or your left hating Google for torching your site, and you are feeling personally targeted - you are following the wrong SEOs.
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@Hobo_Web
Shaun Anderson
3 months
Hobo SC (beta) is now out. It's Search Console in Sheets for SEO audits, basically. If you want a FREE limited copy to test for yourself, >>>> 1. RT and 2. FOLLOW and I'll DM you this weekend. Geeks don't pay THIS WEEKEND ONLY. Are you a geek? Comment below.
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@Hobo_Web
Shaun Anderson
2 years
The deadline to move to Google Analytics 4 is July 2023. This checklist includes:: 1. How to migrate to Analytics 4. 2. How to set up conversion goals in Analytics 4. 3. How to set up customer journeys in Analytics 4. 4. and more.
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@Hobo_Web
Shaun Anderson
1 year
The SEO Starter Guide is a comprehensive spreadsheet in Google sheets that covers the basics of SEO :
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@Hobo_Web
Shaun Anderson
1 year
Free SEO course for beginners in 2023 (with link to free SEO checklists)… Part 1 – Useful tools for your SEO project Part 2 – Audit Content Quality Part 3 – Audit Ad & User Experience Part 4 – Audit Core Web Vitals... :
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@Hobo_Web
Shaun Anderson
6 months
Here's my @screamingfrog SF Analyser for @GoogleDocs in action. I will be releasing it as a standalone tool this week in 2 versions (Single Site & Multi Site). DM me for the pre-sale link. Like, Share or Comment to win one of 10 copies of a single version when it launches.
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@Hobo_Web
Shaun Anderson
11 months
A simple SEO test I’ve just completed explaining and showing how meta descriptions are treated by Google in 2023 and to let you know @JohnMu likes cheese
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@Hobo_Web
Shaun Anderson
2 years
Updated: Free Technical SEO audit checklist: For SEO; Web team managers, developers and business owners. Includes search console checks; crawling tips; mobile SEO tips; useful SEO audit tools. Google sheet: Details:
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@Hobo_Web
Shaun Anderson
3 months
Managing SEO audits fast and accurately with @screamingfrog files in Google Sheets.
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@Hobo_Web
Shaun Anderson
1 year
Never in my 20 years in SEO and thousands of websites have I saw a result like this from optimizing only meta descriptions. Sure updating a page in itself will give it a temporal boost across keywords but you can’t catch more keywords with a meta description when it’s used for
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@Hobo_Web
Shaun Anderson
1 year
Free SEO course for beginners in 2023 (with link to free SEO checklist)… Part 5 – Audit your Search Console data Part 6 – Audit your Crawling Data Part 7 – Review your Keyword Research Part 8 – Review your Backlinks :
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@Hobo_Web
Shaun Anderson
1 year
This is my SEO checklist. If you have had a chance to review it, you can leave a comment below:
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@Hobo_Web
Shaun Anderson
6 months
I've made a free checklist of Google's most recent advice on internal and external links on your website. Free Google sheet: Google documentation:
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@Hobo_Web
Shaun Anderson
1 year
On Twitter, one minute SEO is dead, or is a scam, then the next minute they be making 10K a month with it using a simple trick and one-time sign-up fee.
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@Hobo_Web
Shaun Anderson
5 months
Whitehat SEO: Google Search Console has some really useful data in there. Blackhat SEO : I wouldn’t touch Google Search Console with my stuff. Twathat SEO: Im removing Google Search Console to get my ranks back.
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@Hobo_Web
Shaun Anderson
1 year
This is my SEO Tutorial for beginners. If you have had a chance to view it, you can leave a comment below:
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@Hobo_Web
Shaun Anderson
2 years
Meet the free Hobo SEO Checklist. A thousand point template to boost your Google rankings -
@CyrusShepard
Cyrus SEO
2 years
Absolutely killer/comprehensive SEO audit template via Shaun Anderson ( @Hobo_Web ) A paid version exists, but the free version is better than 99% out there. Love that it includes both website + content quality! Probably the most complete you'll ever see:
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@Hobo_Web
Shaun Anderson
11 months
and... blocked. Come on young man. We never got away with that in the forums or blogs back in the day 🤠 Hridoy Rehman @hridoyreh publishes inaccurate and scammy information about SEO and Ai to his followers and blocks those who point it out. I bid you farewell, with a post
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@Hobo_Web
Shaun Anderson
11 months
How to totally mislead and scam your followers - read my article why -
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@Hobo_Web
Shaun Anderson
5 months
This is what Google does. This is the Spam team playbook. It happed to us old timers a decade ago. And we told people all last year 🫣
@NicheSiteLady
Niche Site Lady
5 months
Fucksake. Two of my sites hit. One absolutely did not deserve it. Pretty obvious they've been rooting through my GSC looking for targets. ☹️ I thought that keeping your sites separate was only needed for black hats. Not so. My mistake.
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@Hobo_Web
Shaun Anderson
2 years
Get ready for Google's "Helpful Content" update due this week with a 60-point content quality checklist from @googlesearchc added to a free @googledocs sheet here:
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@Hobo_Web
Shaun Anderson
5 months
EU Ai Act “Providers will also have to ensure that AI-generated content is identifiable. AI-generated text published with the purpose to inform the public on matters of public interest must be labelled as artificially generated. This also applies to audio and video content”
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@Hobo_Web
Shaun Anderson
1 year
My apologies my friend, this algorithm is putting us together. Let's do this again..... this tweet has inaccuracies too blatant not to point them out. 1. they are not header tags, they are heading elements. No problem about the 'tags', it is a widely used nickname. Big
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@Hobo_Web
Shaun Anderson
2 years
Technical SEO is a great place to start with SEO on a real website. You can use this free Technical SEO Checklist to check your own website against Google’s Webmaster Guidelines. (2/10)
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@Hobo_Web
Shaun Anderson
5 months
Some SEOs are going to have a lot of explaining to clients over the next month. I don’t envy them, (last time for me was ten yrs ago). Still got PSTD from telling a board of 10 their business disappeared like the Hindenburg. Fortunately I had the Shaggy response at hand:
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@Hobo_Web
Shaun Anderson
5 months
General rule of thumb: SEO who brag about earnings and lifestyle on here are c_n_s. (See; A multipurpose non-specific gender-fluid word of endearment or derision in Scotland)
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@Hobo_Web
Shaun Anderson
1 year
Use descriptive anchor text for internal links and link to relevant, high-quality content :
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@Hobo_Web
Shaun Anderson
1 year
A website migration SEO checklist (2023) :
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@Hobo_Web
Shaun Anderson
11 months
How to to do SEO 1999:2023
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@Hobo_Web
Shaun Anderson
1 year
Sign up for the free SEO 2023 course for beginners : :
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@Hobo_Web
Shaun Anderson
1 year
Javascript SEO in 2023 :
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@Hobo_Web
Shaun Anderson
6 months
Free Technical SEO audit checklist: For SEO; Web team managers, developers and business owners. Includes search console checks; crawling tips; mobile SEO tips; useful SEO audit tools. Google sheet: Details:
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@Hobo_Web
Shaun Anderson
8 years
Monday morning seo chuckle (the 'SHAUN' in this forum post isnt me)
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@Hobo_Web
Shaun Anderson
1 year
Absolute beginner to technical SEO Audits? You can get this free technical SEO checklist template in Google Sheets. It contains lots of tips direct from Google on how to rank on Google:
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@Hobo_Web
Shaun Anderson
2 years
Technical SEO is a great place to start with SEO on a real website. You can use this free Technical SEO Checklist to check your own website against Google’s Webmaster Guidelines. (2/10)
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@Hobo_Web
Shaun Anderson
11 months
Guess who will get the smear from this? SEOs. Because somehow, f___cking another site over is now an SEO tactic to be proud of and sell as an ebook on Gumroad. This isn't SEO, it's paid placement risky to the host site, but SEO gets the blame, and many ebooks sold as the
@lilyraynyc
Lily Ray 😏
11 months
Many people are saying that Outlook India was somehow targeted because of all the publicity it received. I just started digging into this, but they're not alone. The biggest loser of the core update, News Direct, is seeing the same pattern. Screenshot from @iGBAffiliate
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@Hobo_Web
Shaun Anderson
3 months
It's ready.
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@Hobo_Web
Shaun Anderson
3 months
This spreadsheet for Google Sheets makes Google Search Console data easy to review and track. It is a tool to help SEOs quickly understand how a site has performed through algorithm updates. It tracks ranking performance and runs key checks on important technical SEO priorities.
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@Hobo_Web
Shaun Anderson
5 months
Quote: “If you really want to stop spam, it is a little bit mean, but what you want to do, is sort of break their spirits. There are lots of Google algorithms specifically designed to frustrate spammers.” Google 2013
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@Hobo_Web
Shaun Anderson
1 year
that's it, thank f! never doing that again totally destroyed my weekend. I hope my research helps you do SEO like a professional. Signing off for a while. Get me in DMs if I've overlooked you. 👋
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@Hobo_Web
Shaun Anderson
6 months
Today I'm sharing the very first copies of Hobo SF (Screaming Frog) for Google Sheets. Connect with me and DM me for the presale link (the presale will remain live while I gather the first responses).
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@Hobo_Web
Shaun Anderson
3 months
Follow for SEO: Link analysis: @GrindstoneSEO Link networks: @IrishWonder Competitors: @lilyraynyc Link cleanup: @cemper + @PaulDavidMadden News: @rustybrick Mentorship @darth_na Parasite: @Charles_SEO Black: @tehseowner Googol: @JohnMu 24 hr support: @johnandrews
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@Hobo_Web
Shaun Anderson
11 months
@nathangotch Chatgpt can’t rate anything. It doesn’t think. It can’t give u an opinion. It can’t tell you how otriginal anything is or how helpful it is. Or how much effort was put into the content. It makes stuff up on the fly. You get a different answer every time sometimes totally
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@Hobo_Web
Shaun Anderson
5 months
Deindexsy
@indexsy
Jacky Chou (buying online businesses up to $1m)
5 months
It finally happened Google targeted me They clapped all the sites in the same GSC Even sites that didn't deserve it Here are my thoughts 👇
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@Hobo_Web
Shaun Anderson
5 months
My current fav ladies of client-based SEO (based on tenacity, writing, marketing, signal to noise and contributions to SEO over many years): @IrishWonder @aleyda @lilyraynyc @Marie_Haynes @olgazarr @dawnieando @Suzzicks @azarchick Please add any upcoming stars 👇
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@Hobo_Web
Shaun Anderson
1 year
Free SEO course for beginners in 2023 (with links to free SEO checklists) - Part 1 – Useful tools for your SEO project Part 2 – Audit Content Quality Part 3 – Audit Ad & User Experience Part 4 – Audit Core Web Vitals Part 5 – Audit Search Console data
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@Hobo_Web
Shaun Anderson
5 months
Here's an SEO Audit Checklist; For SEO, web team managers, web developers and business owners. Free Google sheet includes hundreds of SEO checks; crawling tips; mobile SEO tips; useful SEO audit tools:
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@Hobo_Web
Shaun Anderson
1 year
11 years ago (around about now) I was one of the unlucky Google Penguin 1 early bird recipients. Anybody else? What a day that was...
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@Hobo_Web
Shaun Anderson
5 months
The @screamingfrog spider is my favourite web dev tool. Here's how I use it in my SEO Dashboard to keep track of website technical issues in 2024:
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@Hobo_Web
Shaun Anderson
11 months
SEOs is trending SEOs. What have we done this time?
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@Hobo_Web
Shaun Anderson
1 year
I've made a free checklist of Google's most recent advice on internal and external links on your website. Free Google sheet: Google documentation:
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@Hobo_Web
Shaun Anderson
1 year
How to destroy livelihoods, more like. We have no idea how Google is going to react to AI content, but you can bet if you are pumping out useless content they coming for you. Don't add useless AI content to your own site, and especially not someone else's business site. I am
@codyschneiderxx
Cody Schneider
1 year
how to start a business pick a business niche do ai seo services for that niche anyone can get to $10,000 a month doing this rn by just cold emailing business owners
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@Hobo_Web
Shaun Anderson
1 year
That blew up. Signing off for the evening. This offer will be available until Sunday, then its gone. Have a great weekend everyone. If you have requested access and still have not received it, you'll get it asap.
@Hobo_Web
Shaun Anderson
1 year
I'm not a freebie guy, but times are tough. I've been a professional SEO for 20 years. You can get a copy of my Premium SEO checklist. Just retweet, and Follow, then comment "I want to do SEO like a professional", and I'll help you do SEO like an actual professional SEO in 2023.
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@Hobo_Web
Shaun Anderson
1 year
Optimise for Core Web Vitals like loading speed, interactivity, and visual stability to improve your search rankings :
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@Hobo_Web
Shaun Anderson
1 year
How to submit to search engines in 2023 :
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@Hobo_Web
Shaun Anderson
6 months
The summer canonical glitch in Google was an interesting one (and still is for me). It took days to analyse it, and all the time I wished I had something like this. An SEO Auditor that runs in @googledocs that queries Search Console to analyse website traffic issues.
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@Hobo_Web
Shaun Anderson
1 year
Make sure search engines can crawl and index JavaScript content :
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@Hobo_Web
Shaun Anderson
1 year
To an SEO who’s gotten every kind of Google penalty going… Ai content SEO tools be like: Doorwaypage-ai Articlespin-ai Websitegraffiti-ai Xrummer-ai Rentpagesonotherdomains-ai Pimpmyfakeeeat-ai Rehashedcontentbutnotdupe-ai Copyrightinfringer-ai Didn’t we do all this ten years
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@Hobo_Web
Shaun Anderson
11 months
Something tells me this was a bigger story than just a bug hunt... I'll be digging in to find out. If I had acted on the info on Search Console, it would have been a MASSIVE CHANGE on how some sites would need to be organised in future (every site in fact) and a BIG CHANGE to
@rustybrick
Barry Schwartz
11 months
Google quietly fixed a Search Console reporting issue with canonicals that impacted a number of sites via @rafainatica @Hobo_Web @JohnMu
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@Hobo_Web
Shaun Anderson
1 year
It’s taking me some time to get through these. Meantime here is my free SEO tutorial for 2023 -
@Hobo_Web
Shaun Anderson
1 year
I'm not a freebie guy, but times are tough. I've been a professional SEO for 20 years. You can get a copy of my Premium SEO checklist. Just retweet, and Follow, then comment "I want to do SEO like a professional", and I'll help you do SEO like an actual professional SEO in 2023.
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@Hobo_Web
Shaun Anderson
11 months
Summer Harsh Canonicalization issues for Ecommerce category pages in Search Console updated: July 2023-Sep 2023
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@Hobo_Web
Shaun Anderson
11 months
What to learn SEO in 8 emails?* This is a free SEO course for beginners: Course modules Part 1 – Useful tools for your SEO project Part 2 – Audit your Content Quality Part 3 – Audit your Ad & User Experience Part 4 – Audit your Core Web Vitals Part 5 – Audit your Search
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@Hobo_Web
Shaun Anderson
6 months
My SF Analyzer in @googledocs is an SEO checklist that checks itself. It: Imports @screamingfrog data to @googlesheets via @GoogleDrive . Cleans & manages Drive, updates via schedule, create priorities and emails via @gmail . No Ai. DM for the pre-sale. First come first served.
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@Hobo_Web
Shaun Anderson
1 year
Free SEO course for beginners in 2023 (with links to free SEO checklists)… Part 5 – Audit your Search Console data Part 6 – Audit your Crawling Data Part 7 – Review your Keyword Research Part 8 – Review your Backlinks :
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@Hobo_Web
Shaun Anderson
1 year
Sweet mother of pearl
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@Hobo_Web
Shaun Anderson
1 year
Know what you are getting with Ai SEO Audits. I've built many audit systems and reporters over the years. The first time I pressed the run button on my new Ai SEO auditor 6 months ago, I thought it was sweet sailing from then on in, for this tired old auditor. And then I
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@Hobo_Web
Shaun Anderson
11 months
All Googles spam policy guidelines in a free checklist:
@Hobo_Web
Shaun Anderson
1 year
I made a free checklist out of Google's new spam policy guidelines just announced: Google sheet: Google guidelines:
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@Hobo_Web
Shaun Anderson
1 year
Free Google Analytics 4 migration checklist in Google sheets:
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@Hobo_Web
Shaun Anderson
1 year
Hmmm, my DMS are still getting hit today so f it. Let's try something a bit different. Here's my SEO Tutorial for Beginners. Follow, RT, and comment "I am a student of SEO" and I will send you my Premium SEO checklist V.4. this week (be patient, please).
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@Hobo_Web
Shaun Anderson
1 year
2 years ago, I went to update the Hobo SEO Guide for Beginners, downloaded by almost 100K people. I shelved that for the checklist because it was easier to break down Google's recommendations in a spreadsheet format. I had no idea I would have a premium checklist for sale
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@Hobo_Web
Shaun Anderson
2 years
Hard to believe a tweet I did at 6pm on a Friday on holiday weekend in the US proved to be my most popular tweet ever.... in no short way helped by @CyrusShepard tweeting his own comment (thanks!) -
@Hobo_Web
Shaun Anderson
2 years
I’ve audited thousands of websites over 20 years as a professional SEO. Here is what you need to know about SEO in 2022 and a free tool to help you manage your projects or learn about SEO: A thread (1/10)
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@Hobo_Web
Shaun Anderson
1 year
These last couple of days have felt a bit like ye old blogging days of times gone by, thank you, guys.
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@Hobo_Web
Shaun Anderson
5 months
Attack the SEO strategy, not the person. Attack the company SEO policy, not the person. Attack the Google policy, not the employee. Signing off. Be aggressive but be good. You’ll be better for it.
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@Hobo_Web
Shaun Anderson
7 months
I think I smell shite…
@hasantoxr
Hasan Toor ✪
7 months
My website generated $10,000 in just 2 months without any advertisement. All traffic comes from Google SEO. I'll show you how you can do the same:
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@Hobo_Web
Shaun Anderson
1 year
Use a mobile-first approach for design and content, and optimise page load speed tiimes :
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@Hobo_Web
Shaun Anderson
11 months
Chatgpt can’t rate anything. It will fool you into thinking it is but it isnt. Also if you press the button twice you get a different made up answer. Sometimes you get a yes, sometimes you get a no. Why do this when you can do it yourself and get at least not a totally made-up
@nathangotch
Nathan Gotch
11 months
Here's a simple ChatGPT prompt to make your SEO content 10x better: 🤖 Rate the content below targeting the keyword phrase "[KEYWORD]" on a scale of 1-10 (10 being the highest) based on the following guidelines: - Does the content demonstrate first-hand experience? - Does the
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@Hobo_Web
Shaun Anderson
2 years
Added @MobileMoxie to Hobo free seo checklist - a really simple, useful mobile/desktop comparison tool -
@Hobo_Web
Shaun Anderson
2 years
I’ve audited thousands of websites over 20 years as a professional SEO. Here is what you need to know about SEO in 2022 and a free tool to help you manage your projects or learn about SEO: A thread (1/10)
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@Hobo_Web
Shaun Anderson
5 months
What if, indeed EEAT is: Quote: "largely based on links and mentions on authoritative sites". Google, 2018
@Hobo_Web
Shaun Anderson
5 months
Quote “We have tons of link labels…labels internally attached to them, basically for our own information” Google 2016. Labels. Accrued over time for any used URI. Maybe there’s a few swimming badges in there too.
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@Hobo_Web
Shaun Anderson
2 years
Thank you all very much for sharing my work today and all your comments I really appreciate your support esp @darth_na @AndyBeard @brodieseo @CyrusShepard @JohnMu and well, everyone else.
@Hobo_Web
Shaun Anderson
2 years
I’ve audited thousands of websites over 20 years as a professional SEO. Here is what you need to know about SEO in 2022 and a free tool to help you manage your projects or learn about SEO: A thread (1/10)
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@Hobo_Web
Shaun Anderson
11 months
Join my 12-week course and I'll train you how to do Pro SEO audits. All front-line examples, no fluff. DM me for discount details:
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Shaun Anderson
3 months
Winners and Losers reporting for important pages on a website measuring the impact on traffic of algorithm updates, using Search Console data and Google Sheets. The tool will be available shortly. DM me for details.
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@Hobo_Web
Shaun Anderson
1 year
Changed my profile to SEO for Businesses. Reasoning: There are many different facets of SEO. I do SEO Audits for businesses, find problems with ranking drops, work out strategies and manage SEO teams. It would be useful to clarify. Follow me for
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@Hobo_Web
Shaun Anderson
1 year
Register for the free SEO 2023 course for beginners :
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