Within a year of joining
@curioio
, I won App Marketer of the Year and User Acquisition Campaign of the Year.
On top of that, we reduced our costs by 80% and, 6 years later, the ad still hasn't saturated.
This is how I did it👇
Paywall review
@hinge
The x on top of the furry cube monster pretending to be an app icon is puzzling. It’s cute, but the ux doesn’t match the iPhone delete button
“Delete us faster” is masterful copy and matches the image 👌🏽
Remember our quit social media campaign? Well, it went viral, got a quarter of a million applications, and press mentions in
@Newsweek
,
@skynewsarabia
,
@PubityIG
, and many more.
Now you can listen to my learnings in discussion with
@AdvisableHQ
:
✨✅
Hello 👋 I'm offering free sessions on
@GrowthMentorHQ
until the end of January
I'd love to speak to you about Facebook or Google, growth strategies, optimising your site, email marketing, or even just a general chit chat 💕
❤️🔥 Yesterday was the
@apppromotion
Summit. I don't know how many of you know this --
I hosted the event.
That means as well as doing an opening address, talking to 700+ people about my journey, I introduced talks and panels from industry legends.
My new favourite thing to do is reject invitations to see panels/speaking events with no female representation on the bill.
The responses have been overwhelmingly positive so far, resulting in some women actually being added after my saying so.
Support women.
🤟🏽
Looking forward to speaking at the
@moengage
#Growth
Mixer in Berlin on tomorrow with Polina Bogachenkova, Michael Korkia, and Mike Barclay 🤟🏽
If you're around, come down:
I'm about to do one of my favourite talks - on creative best practices. Although I wrote it before May 2021, the content remains more relevant than ever (a thread):
I forgot to mention — I got to meet
@sylvainww
the chief miner at
@growthgems
and vp of growth at
@BabbelUSA
when i was in new york last month 🎉 was lucky enough to break bread (dumplings) with him and chat all things growth and scaling 👏🏽
I’ve spent this year discussing interdepartmental relationships and the best ways to improve them.
Yesterday at
@AppGrowthSummit
I brought this topic to the stage.
Our key takeaway? Empathy is everything.
Big thanks to George, Léa, Claudia, and Nathan for joining me.
Talking about our Quit Social Media campaign in Berlin last week for
@AppGrowthSummit
, where we drove a quarter of a million applicants, 200+ backlinks, and insane app growth with just £2000.
Ooft.
@curioio
is App of the Day in the UK.
"Want to keep up with the news but don’t have time to read all about it? Let Curio read the stories to you."
Remote teams still love getting together 💓
Firstly, welcome to our incredible new Account Director Gus who has joined Aperture this week 🎉🎉🎉 we’re so excited to have you.
Web Summit morning one update ✍️
✨a beautiful breakfast meeting with the fantastic people from
@thebreakfastapp
✨ ran off to The Europas Tech Startup Awards to meet with Léa Samrani and Maya Moufarek.
If you’re around Lisbon, send me a DM 😉😘
🎙️ To compete on the App Store, even Microsoft needs to think like a startup.
On the
@SubClubHQ
podcast,
@drbarnard
chats with
@ramitarora
, Product Manager on the Microsoft 365 Mobile & Mac team, about their approach to building successful apps 👇
We're building out our team at
@uptimeapp
🎉 come join the party.
Hiring for:
✨ Marketing Coordinator
✨ Marketing Designer
✨ Writer
✨ Social media intern
✨ Psychology intern
Have a look: