Why do I keep creating content even though I'm NOT getting the attention I deserve?
Easy...
1) I use it as a way to learn and teach
2) Most people stop before they allow themselves to get that attention
3) You do NOT need a big audience to build the business of your dreams
5 app growth strategies that are contrary to popular belief...
1) Paywall during first-time user experience:
60-80% of all your purchases happen BEFORE users actually use your app.
ASO is NOT dead...
Here's a client's app that we launched in 2023.
We were able to generate $1,600 within the first 22 days and now have generated over $83K.
These 5 tiny A/B tests are GUARANTEED to increase revenues.
Sometimes the simplest ideas are also the most clever. Want more?
1️⃣ "FREE" in front of a premium feature
11% increase in conversions
2️⃣ Get Started vs Subscribe
30% increase with "Get Started"
From $100 to $5,000 with just ASO...
Helping solopreneurs is my passion and this is one of my favorite case studies of the year.
We took an app making just a few hundred dollars a month and transformed it into a $5K a month organically.
Here's what we did:
Let ASO drive your app idea...
We launched an app last November based on some interesting keywords we found and have generated $18K with very little management.
A little ASO plus ASA basic and it's bring in some passive income.
Asking for the right permissions before the paywall can lead to higher conversions.
In this case study, we A/B tested asking for photo permissions for a video editing app and saw that asking for photo access BEFORE the paywall increased conversions by 17%.
Real talk on App Store revenue...
I love helping apps go from zero to one, but too many devs focus on going from zero to 100 and skipping everything in between.
Clever use of the 3D Touch to win back a potential app deletion.
edjing mix
#MWM
shows you an offer when you 3D Touch to delete their app.
I’ve been obsessed with win back campaigns and this is a great example of MAXIMIZING every opportunity to convince your users to stay on
Here's how we took an app making $1K and transformed it into $10K a month.
Here's how (and the difficult part):
1) Find an app ranking
#1
for a few keywords with a search score of ~30 and only charging a one-time in-app purchase.
No one wants to... Subscribe 💀
We were able to increase conversions by 30% by changing the call-to-action text on a client's web pricing page from "Subscribe" to "Get Started".
#conversionrateoptimization
Don't sleep on ASA Basic...
We are having our biggest sales month for our newest app with over $2,500 in sales in March 2024 and the only traffic source besides ASO is ASA basic.
Let
#ASO
drive your app ideas.
Last November we launched an app after finding several keywords that had traffic and low competition.
And in January we officially surpassed $1,600 in sales.
#buildinpublic
#indiedev
#iosdev
Facebook Ads hack - target iPad owners.
iPad users are the "blue ocean" of the app business and are more likely to convert better than your iPhone users.
Live in the gain, not in the gap.
Don't look at the sales that you are NOT getting, be grateful for the sales that you are getting.
Living in the gain allows you to build momentum and keep going.
Utilize your app's best moments to your advantage...
Here's the photo editing flow of PREQUEL. After editing and SAVING a photo the app shows a discounted offer.
Find the moments within your app that users LOVE and show discounts, app store ratings, share with friends, etc.
50K+ subs and 2.4M views on YouTube...
I've always known that I wanted to be an entrepreneur but had no idea HOW it was going to happen.
I pinch myself every day that I get to...
Easiest way to increase sales?
Pay attention to your install to paywall view and try to get it as close to 100% as possible.
By showing the paywall before account creation, we increased sales for this client by 52%.
This paywall A/B test led to a 269% increase in app revenue...
Group A:
- Trials on onboarding plans
- Trials on plans after onboarding
- Total sales ~ $4,000
Group B:
- Trials on onboarding plans
- No trials on plans after onboarding
- Total sales ~ $12,000
While there were
Which ASO tool has the most accurate downloads and revenue data?
We looked at REAL client App Store Connect data and compared it to what is being reported on Sensor Tower, Mobile Action, Appfigures, and .
Shorten the amount of time you need to build your MVP.
Shorten the amount of time you need to test a hypothesis.
When TIME becomes the most important variable that is when you find new ways of accomplishing your goals.
10 years in the making...
The background photo has my first ever podcast logo that I created myself back in May 2013.
Let this be a reminder that while the "start" of a journey maybe hard, it's the continuing that's even harder.
In the 10 years of podcasting and being on my
Here's what you actually need to track especially in the early stages of your app.
1. Onboarding Funnel: Track every step of the first-time user experience to identify where users drop off and optimize the journey from app download to paywall and beyond.
The US App Store utilizes 10 different localizations, but...
Most app publishers misuse it.
If the US is your primary market and you're trying to improve your keyword rankings, then try this...
🔍 Use English in all these localizations.
We've been using English in these
App reskinning in 2023…
Reskinning apps was all the rage in 2014 but how would you go about doing it today?
I break down a vocabulary app that is making $100K a month to show you the power of using the same code base for different app categories.
The functionality of this
How Apple Search Ads affects ASO & keyword rankings…
1) Running ASA gives you the ability to improve tap-through-rate (TTR) and conversion rate (CV) metrics without being in the top organic rankings
This
#aso
case study proves…
1) That ASO is NOT dead
Although very hard and takes a bit of clever tactics, ASO still works today. The $4,000 a month case study was an app we helped launch in March 2023.
Don't use Apple's suggested price conversion for your international pricing...
Apple's standard conversion pricing is typically much higher than what you should be charging.
To determine your ideal price outside of the US, Jacob Rushfinn recommends:
People do NOT like to read except...
When they are about to pay you!
I'm a firm believer in long paywalls on mobile and this simple paywall A/B test helps support my point (even with an app that relies on graphics).
This paywall also utilizes other copywriting techniques.
1)
Want to instantly increase your App Store ratings and avg rating?
Just ask for it during the onboarding process!
For this client, we ask for the App Store review after someone initiated a trial and saw a 3X increase in ratings.
Don’t just focus on getting featured on the App Store…
Try to also get a feature on the Apple Health app.
And unlike getting a feature on the main App Store where you get a HUGE spike and then crickets.
A feature through the Apple Health app can get you consistent downloads
Add live chat to your app and website...
This is the single, simplest way to...
1) Get user feedback on usability and features
2) Give users a "red carpet" experience
3) Test the MVP of your app
I've learned so much chatting with my website visitors & converted a few as well.
What does the traffic score from ASO tools mean?
We can't be sure but here's a client who was generating 150 downloads a day upon launch from ranking
#1
for these two keywords.
AND we generated over $2,000 within the first month of launch.
Long paywalls are outperforming short ones.
I hypothesized this theory back in 2019 when I wanted to get better at app monetization.
I knew back then that long paywalls perform better than short ones on the web especially for digital course creators.
Sooo…
Why wouldn’t it
Do the work, give up the timeline.
It took me another 15 months before I would be able to finally realize the dreams of this tweet.
To the side hustlers and intrapreneurs out there...
Be patient with yourself. Keep working and you'll find your way.
1️⃣ Renamed the app to go after [keyword] AI
2️⃣ Optimized the onboarding and paywall
3️⃣ Growth hacked the downloads & ratings using an Apps Gone Free campaign through AppAdvice
We start every Google Play ASO project...
With a deep analysis of the competitors.
So we can...
- Focus on the right keywords to use in the short and long description
- Compare metadata vs competitors
- Refer your competitors & adjust keyword density accordingly
Here are the HIDDEN benefits of having your very own podcast...
Just a few weeks later after posting this photo...
I launched a podcast that would ultimately change the trajectory of my career and life.
If you've been waiting to start a podcast, then PLEASE JUST DO IT!
Thanks to everyone who attended today’s live stream. We had 175+ people LIVE.
Highest since I started going live in 2020. And my daughter put up this sign.
Check out the replay:
SPOILER ALERT
I do NOT know the magic bullet to grow EVERY SINGLE app.
I know what's working and what has worked, but every app is different. Let the data tell us what to do next.
Video on paywalls? Might be worth testing depending on the app.
Adding video to Momego's paywall increased conversions by 45% to 6.8%.
I've heard from multiple developers that having a simple, video recording of the app in action has increased trial start conversion rates.
66% organic growth for a client making $130K a month.
This client built a great business but downloads & sales went up and down with ad spend.
I LOVE clients like this since I've found that ASO is a lot easier for apps already running paid campaigns.
Here's what we did...
Engaging your users during the onboarding process WORKS... 🥹
Yeva
@get_headway
said it perfectly, "Our main hypothesis is the feeling of personalization that the user gets when they answer all these [onboarding] questions."
Here are all the reasons to ask questions during your
Here's all you need for the first version of your app...
My favorite part -> add live chat so you can talk to your users and get feedback.
s/o to
@bechirarfaoui
for the tip.
Apps with existing UA channels already have a funnel that works so a few small tweaks to the ASO make a HUGE difference.
If you're spending $10K a month on UA and NOT never paid attention to ASO, then you're leaving money on the table.
And all the indies thank you.
Want free organic downloads that lead to sales? Focus on niche keywords with ~30 search volume.
The screenshot shows our newest app that we launched in early November 2023 where all the sales are driven by organic downloads from niche keywords.
Here’s a simple in-app marketing strategy that will increase your app engagement and sales using a feature that your users already know and love!
Check out
@Storyly_io
-
Surprising... users do NOT always select your lowest discounted offer.
Following up on our post from yesterday's "Pay What You Want" case study, it's surprising that users do NOT always select our lowest discounted offer.
@AppFollowIO
Hire a designer to make them look pretty.
For marketing copy, look at your positive & negative app store reviews. Use the same exact words that your customers use to grab their attention in the first 2 screenshots.
Make sure you have social proof as well. Here's my app.
.
@ngishere
, Founder at
@DearMishuDad
, shares how he became an influencer, his 4-step process for finding the right influencer to promote your app and finally, what to say to these influencers to make sure they are worthy of promoting your product.