Steve P. Young @stevepyoung Twitter profile | Pikagi

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Steve P. Young

@stevepyoung

6,487

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566

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17,418

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Founder of @AppMastersCo - the most affordable, most effective app marketing agency.

Bay Area

https://t.co/vNKbIb70nD

Joined April 2008

Don't wanna be here? Send us removal request.

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@stevepyoung

Steve P. Young

4 months

Why do I keep creating content even though I'm NOT getting the attention I deserve? Easy... 1) I use it as a way to learn and teach 2) Most people stop before they allow themselves to get that attention 3) You do NOT need a big audience to build the business of your dreams

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@stevepyoung

Steve P. Young

4 months

5 app growth strategies that are contrary to popular belief... 1) Paywall during first-time user experience: 60-80% of all your purchases happen BEFORE users actually use your app.

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@stevepyoung

Steve P. Young

3 months

ASO is NOT dead... Here's a client's app that we launched in 2023. We were able to generate $1,600 within the first 22 days and now have generated over $83K.

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@stevepyoung

Steve P. Young

1 month

These 5 tiny A/B tests are GUARANTEED to increase revenues. Sometimes the simplest ideas are also the most clever. Want more? 1️⃣ "FREE" in front of a premium feature 11% increase in conversions 2️⃣ Get Started vs Subscribe 30% increase with "Get Started"

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@stevepyoung

Steve P. Young

5 months

From $100 to $5,000 with just ASO... Helping solopreneurs is my passion and this is one of my favorite case studies of the year. We took an app making just a few hundred dollars a month and transformed it into a $5K a month organically. Here's what we did:

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@stevepyoung

Steve P. Young

5 months

ASO may NOT take you to $100K MRR in 2024 but can take you to $10K MRR.

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@stevepyoung

Steve P. Young

3 months

Let ASO drive your app idea... We launched an app last November based on some interesting keywords we found and have generated $18K with very little management. A little ASO plus ASA basic and it's bring in some passive income.

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@stevepyoung

Steve P. Young

5 months

Don't tell me niche apps can't make money. Here's the @SensorTower data on a few niche apps we've worked with. 3 reasons why I love niche apps:

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@stevepyoung

Steve P. Young

10 months

Getting to $1K sales a month for your app is one of the hardest things to do. Afterwards, it gets easier...

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@stevepyoung

Steve P. Young

4 months

Asking for the right permissions before the paywall can lead to higher conversions. In this case study, we A/B tested asking for photo permissions for a video editing app and saw that asking for photo access BEFORE the paywall increased conversions by 17%.

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@stevepyoung

Steve P. Young

4 months

Let’s gooooooooo… Join the now over 50K subs on @appmastersco YouTube channel.

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@stevepyoung

Steve P. Young

2 months

Real talk on App Store revenue... I love helping apps go from zero to one, but too many devs focus on going from zero to 100 and skipping everything in between.

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@stevepyoung

Steve P. Young

4 months

How to instantly increase your ad revenue... 1) Give away free coins to all new users 2) Allow them to double the coins by watching the video

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@stevepyoung

Steve P. Young

1 year

Clever use of the 3D Touch to win back a potential app deletion. edjing mix #MWM shows you an offer when you 3D Touch to delete their app. I’ve been obsessed with win back campaigns and this is a great example of MAXIMIZING every opportunity to convince your users to stay on

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@stevepyoung

Steve P. Young

2 months

Here's how we took an app making $1K and transformed it into $10K a month. Here's how (and the difficult part): 1) Find an app ranking #1 for a few keywords with a search score of ~30 and only charging a one-time in-app purchase.

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@stevepyoung

Steve P. Young

7 months

A little ASO and a little Apple Search Ads Basic leading to our best month yet.

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@stevepyoung

Steve P. Young

10 years

Growth hacking strategies for app downloads with @i_am_sknapp of @getchitter http://t.co/eUVP5SMsZ9 #growthhacking

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@stevepyoung

Steve P. Young

5 months

Don't tell me niche apps can't make money. Here's the @sensortower data on an app we worked with.

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@stevepyoung

Steve P. Young

7 months

No one wants to... Subscribe 💀 We were able to increase conversions by 30% by changing the call-to-action text on a client's web pricing page from "Subscribe" to "Get Started". #conversionrateoptimization

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@stevepyoung

Steve P. Young

6 months

Ship early, get traction, and optimize. Don't get caught up in making v1 perfect.

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@stevepyoung

Steve P. Young

7 months

Don't sleep on ASA Basic... We are having our biggest sales month for our newest app with over $2,500 in sales in March 2024 and the only traffic source besides ASO is ASA basic.

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@stevepyoung

Steve P. Young

2 months

Copy this onboarding funnel... Event Tracking: Begin tracking from the initial app open through each onboarding screen and eventually the paywall.

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@stevepyoung

Steve P. Young

9 months

Let #ASO drive your app ideas. Last November we launched an app after finding several keywords that had traffic and low competition. And in January we officially surpassed $1,600 in sales. #buildinpublic #indiedev #iosdev

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@stevepyoung

Steve P. Young

6 months

Facebook Ads hack - target iPad owners. iPad users are the "blue ocean" of the app business and are more likely to convert better than your iPhone users.

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@stevepyoung

Steve P. Young

4 months

Live in the gain, not in the gap. Don't look at the sales that you are NOT getting, be grateful for the sales that you are getting. Living in the gain allows you to build momentum and keep going.

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@stevepyoung

Steve P. Young

3 months

Utilize your app's best moments to your advantage... Here's the photo editing flow of PREQUEL. After editing and SAVING a photo the app shows a discounted offer. Find the moments within your app that users LOVE and show discounts, app store ratings, share with friends, etc.

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@stevepyoung

Steve P. Young

2 months

50K+ subs and 2.4M views on YouTube... I've always known that I wanted to be an entrepreneur but had no idea HOW it was going to happen. I pinch myself every day that I get to...

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@stevepyoung

Steve P. Young

9 years

Growth hack to drive 100,000 app downloads #indiegames #indiedev #growthhacking

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@stevepyoung

Steve P. Young

2 months

Easiest way to increase sales? Pay attention to your install to paywall view and try to get it as close to 100% as possible. By showing the paywall before account creation, we increased sales for this client by 52%.

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@stevepyoung

Steve P. Young

2 years

This paywall A/B test led to a 269% increase in app revenue... Group A: - Trials on onboarding plans - Trials on plans after onboarding - Total sales ~ $4,000 Group B: - Trials on onboarding plans - No trials on plans after onboarding - Total sales ~ $12,000 While there were

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@stevepyoung

Steve P. Young

3 months

Success takes patience. Many fail trying to rush it all. Took me 18 months to finally figure out how I was going to make money consistently.

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@stevepyoung

Steve P. Young

2 months

Which ASO tool has the most accurate downloads and revenue data? We looked at REAL client App Store Connect data and compared it to what is being reported on Sensor Tower, Mobile Action, Appfigures, and .

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@stevepyoung

Steve P. Young

4 months

So many experts. So many opinions. So little data or experience.

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@stevepyoung

Steve P. Young

1 year

38X increase in revenue.. if your app is barely getting any sales or downloads follow what we did for this app. What we did it..

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@stevepyoung

Steve P. Young

1 month

Shorten the amount of time you need to build your MVP. Shorten the amount of time you need to test a hypothesis. When TIME becomes the most important variable that is when you find new ways of accomplishing your goals.

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@stevepyoung

Steve P. Young

5 months

People who say that ASO is dead probably just don't know all the tricks. 🤷‍♂️

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@stevepyoung

Steve P. Young

9 months

40K subs on YouTube. We just getting started.

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@stevepyoung

Steve P. Young

1 year

10 years in the making... The background photo has my first ever podcast logo that I created myself back in May 2013. Let this be a reminder that while the "start" of a journey maybe hard, it's the continuing that's even harder. In the 10 years of podcasting and being on my

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@stevepyoung

Steve P. Young

9 years

Automate Mobile Growth Hacking - 6 Easy Organic Tactics you should do by @djinoz #kfactor #viral http://t.co/eHJe7AUk8c via @SlideShare

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@stevepyoung

Steve P. Young

2 months

Here's what you actually need to track especially in the early stages of your app. 1. Onboarding Funnel: Track every step of the first-time user experience to identify where users drop off and optimize the journey from app download to paywall and beyond.

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@stevepyoung

Steve P. Young

1 month

I've talked to 1,000+ app founders, here are the five mistakes that first-time app founders make. Read below or watch this:

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@stevepyoung

Steve P. Young

1 year

The US App Store utilizes 10 different localizations, but... Most app publishers misuse it. If the US is your primary market and you're trying to improve your keyword rankings, then try this... 🔍 Use English in all these localizations. We've been using English in these

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@stevepyoung

Steve P. Young

1 year

App reskinning in 2023… Reskinning apps was all the rage in 2014 but how would you go about doing it today? I break down a vocabulary app that is making $100K a month to show you the power of using the same code base for different app categories. The functionality of this

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@stevepyoung

Steve P. Young

1 year

How Apple Search Ads affects ASO & keyword rankings… 1) Running ASA gives you the ability to improve tap-through-rate (TTR) and conversion rate (CV) metrics without being in the top organic rankings

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@stevepyoung

Steve P. Young

1 year

This #aso case study proves… 1) That ASO is NOT dead Although very hard and takes a bit of clever tactics, ASO still works today. The $4,000 a month case study was an app we helped launch in March 2023.

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@stevepyoung

Steve P. Young

5 months

Don't use Apple's suggested price conversion for your international pricing... Apple's standard conversion pricing is typically much higher than what you should be charging. To determine your ideal price outside of the US, Jacob Rushfinn recommends:

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@stevepyoung

Steve P. Young

1 year

People do NOT like to read except... When they are about to pay you! I'm a firm believer in long paywalls on mobile and this simple paywall A/B test helps support my point (even with an app that relies on graphics). This paywall also utilizes other copywriting techniques. 1)

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@stevepyoung

Steve P. Young

8 years

My latest post @Entrepreneur -> 7 Things Startups Should Know About Outsourcing Development

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@stevepyoung

Steve P. Young

2 years

Want to instantly increase your App Store ratings and avg rating? Just ask for it during the onboarding process! For this client, we ask for the App Store review after someone initiated a trial and saw a 3X increase in ratings.

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@stevepyoung

Steve P. Young

1 year

Don’t just focus on getting featured on the App Store… Try to also get a feature on the Apple Health app. And unlike getting a feature on the main App Store where you get a HUGE spike and then crickets. A feature through the Apple Health app can get you consistent downloads

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@stevepyoung

Steve P. Young

3 months

I don't know if your app idea is a good one, but I can show you the most affordable way to let the market decide.

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@stevepyoung

Steve P. Young

8 years

My latest post @Entrepreneur -> 5 Simple, Low-Budget Growth Hacks to Increase App Downloads #indiedev #indiegame

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@stevepyoung

Steve P. Young

4 months

Working for FREE for the RIGHT experience with the RIGHT company will generate more $$$ in the long-term than a paid internship at the WRONG company.

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@stevepyoung

Steve P. Young

4 months

From Indie to Enterprise: Build Apps That Scale

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@stevepyoung

Steve P. Young

10 years

Growth hacking strategies for app downloads with @i_am_sknapp of @getchitter http://t.co/aBpKUjYsNX #growthhacking

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@stevepyoung

Steve P. Young

4 months

Add live chat to your app and website... This is the single, simplest way to... 1) Get user feedback on usability and features 2) Give users a "red carpet" experience 3) Test the MVP of your app I've learned so much chatting with my website visitors & converted a few as well.

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@stevepyoung

Steve P. Young

3 months

What does the traffic score from ASO tools mean? We can't be sure but here's a client who was generating 150 downloads a day upon launch from ranking #1 for these two keywords. AND we generated over $2,000 within the first month of launch.

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@stevepyoung

Steve P. Young

2 years

Long paywalls are outperforming short ones. I hypothesized this theory back in 2019 when I wanted to get better at app monetization. I knew back then that long paywalls perform better than short ones on the web especially for digital course creators. Sooo… Why wouldn’t it

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@stevepyoung

Steve P. Young

4 months

Do the work, give up the timeline. It took me another 15 months before I would be able to finally realize the dreams of this tweet. To the side hustlers and intrapreneurs out there... Be patient with yourself. Keep working and you'll find your way.

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@stevepyoung

Steve P. Young

1 year

What you guys think about Genie app’s onboarding where they ask for a review on the 2nd screen?

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@stevepyoung

Steve P. Young

5 months

1️⃣ Renamed the app to go after [keyword] AI 2️⃣ Optimized the onboarding and paywall 3️⃣ Growth hacked the downloads & ratings using an Apps Gone Free campaign through AppAdvice

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@stevepyoung

Steve P. Young

7 months

We start every Google Play ASO project... With a deep analysis of the competitors. So we can... - Focus on the right keywords to use in the short and long description - Compare metadata vs competitors - Refer your competitors & adjust keyword density accordingly

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@stevepyoung

Steve P. Young

3 years

Celebrating 8 years of being a full time entrepreneur today.

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@stevepyoung

Steve P. Young

29 days

Here are the HIDDEN benefits of having your very own podcast... Just a few weeks later after posting this photo... I launched a podcast that would ultimately change the trajectory of my career and life. If you've been waiting to start a podcast, then PLEASE JUST DO IT!

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@stevepyoung

Steve P. Young

8 years

My latest on @Entrepreneur -> Influencer Marketing Tips From a College Student With a 250M Follower Reach

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@stevepyoung

Steve P. Young

23 days

No goal is too small. It’s just the first of many. Break up a BIG goal into smaller goals and keep going.

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@stevepyoung

Steve P. Young

7 months

Launching your first app and failing is just your entry fee. It's what you do next that differentiates you.

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@stevepyoung

Steve P. Young

5 months

Thanks to everyone who attended today’s live stream. We had 175+ people LIVE. Highest since I started going live in 2020. And my daughter put up this sign. Check out the replay:

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@stevepyoung

Steve P. Young

3 months

SPOILER ALERT I do NOT know the magic bullet to grow EVERY SINGLE app. I know what's working and what has worked, but every app is different. Let the data tell us what to do next.

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@stevepyoung

Steve P. Young

9 years

Look Out!: Crossy Road addictiveness meets Temple Run action on @ProductHunt #indiegames

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@stevepyoung

Steve P. Young

10 months

Video on paywalls? Might be worth testing depending on the app. Adding video to Momego's paywall increased conversions by 45% to 6.8%. I've heard from multiple developers that having a simple, video recording of the app in action has increased trial start conversion rates.

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@stevepyoung

Steve P. Young

10 years

"Marketing is 80% of the job" @BenJarris http://t.co/iR18MAkIpD #gamedev #pr

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@stevepyoung

Steve P. Young

7 months

Don't sleep on targeting just iPad users for your ASO, ASA and Meta ads.

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@stevepyoung

Steve P. Young

1 year

Cracking the Code: App Store Optimization for Apps Struggling with Downloads with @arielmichaeli of @appfigures

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Cracking the Code: App Store Optimization for Apps Struggling with...

Welcome to our latest video on App Store Optimization (ASO) strategies for apps with zero downloads! If you've developed an amazing app but struggle to get i...

www.youtube.com

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@stevepyoung

Steve P. Young

2 months

Let’s go…

@AppMastersCo

App Masters

2 months

The $0 to $100K App Framework

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@stevepyoung

Steve P. Young

9 months

66% organic growth for a client making $130K a month. This client built a great business but downloads & sales went up and down with ad spend. I LOVE clients like this since I've found that ASO is a lot easier for apps already running paid campaigns. Here's what we did...

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@stevepyoung

Steve P. Young

1 year

Engaging your users during the onboarding process WORKS... 🥹 Yeva @get_headway said it perfectly, "Our main hypothesis is the feeling of personalization that the user gets when they answer all these [onboarding] questions." Here are all the reasons to ask questions during your

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@stevepyoung

Steve P. Young

4 years

The #1 mistake app creators make is focusing on downloads as a measure of success.

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@stevepyoung

Steve P. Young

4 months

Here's all you need for the first version of your app... My favorite part -> add live chat so you can talk to your users and get feedback. s/o to @bechirarfaoui for the tip.

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@stevepyoung

Steve P. Young

2 months

Apps with existing UA channels already have a funnel that works so a few small tweaks to the ASO make a HUGE difference. If you're spending $10K a month on UA and NOT never paid attention to ASO, then you're leaving money on the table. And all the indies thank you.

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@stevepyoung

Steve P. Young

4 months

Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel

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Steve P. Young - @stevepyoung

Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel

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@stevepyoung

Steve P. Young

1 year

Grab a pen, notebook, and popcorn because @arielmichaeli and I are talking about #ASO like never before...

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The Comprehensive App Store Optimization Guide for 2023

In this comprehensive video, we delve into the latest App Store Optimization (ASO) strategies that are sure to skyrocket your app's visibility and downloads ...

www.youtube.com

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@stevepyoung

Steve P. Young

2 years

Early Stage Growth Strategies That Led to 2M+ Users with @aniamargaret of @rootd_app :

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Early Stage Growth Strategies That Led to 2M+ Users

Ania Wysocka is the Founder and Creator of Rootd, a mobile app for panic attacks and anxiety relief. She has grown to help over 2 million users in over 150 ...

www.youtube.com

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@stevepyoung

Steve P. Young

7 months

Simple paid marketing strategy for #indiedevs by @BechirArfaoui

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@stevepyoung

Steve P. Young

10 months

Want free organic downloads that lead to sales? Focus on niche keywords with ~30 search volume. The screenshot shows our newest app that we launched in early November 2023 where all the sales are driven by organic downloads from niche keywords.

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@stevepyoung

Steve P. Young

4 months

2) Review prompt during first-time user experience 1% of all downloads will leave a review before using your app

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@stevepyoung

Steve P. Young

3 years

Here’s a simple in-app marketing strategy that will increase your app engagement and sales using a feature that your users already know and love! Check out @Storyly_io -

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@stevepyoung

Steve P. Young

9 years

How To Make An App That Gets 30 Million Downloads with @david_reichelt via @carterthomas

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@stevepyoung

Steve P. Young

4 months

How your life feels is more important than how it looks.

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@stevepyoung

Steve P. Young

5 years

Great in-app advertising panel at #MobileSpree19 @adjustcom #mobile #appbusiness

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@stevepyoung

Steve P. Young

9 years

190 votes for my eBook and #1 spot on @ProductHunt ! Wow! Feeling really blessed. http://t.co/5xucndNRoe #indiedev http://t.co/xzQHun00Eh

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@stevepyoung

Steve P. Young

9 months

Great episode by @drbarnard & @kschlenker ! Love how Kenneth simplifies the entire process of growing to $5M ARR.

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Lessons from 121 A/B Tests - Kenneth Schlenker, Opal | Sub Club...

On the podcast: Scaling to $5M in ARR on paid ads, positive and negative results from 121 A/B tests, and why they still haven’t built an Android...

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@stevepyoung

Steve P. Young

19 days

Surprising... users do NOT always select your lowest discounted offer. Following up on our post from yesterday's "Pay What You Want" case study, it's surprising that users do NOT always select our lowest discounted offer.

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@stevepyoung

Steve P. Young

3 years

@AppFollowIO Hire a designer to make them look pretty. For marketing copy, look at your positive & negative app store reviews. Use the same exact words that your customers use to grab their attention in the first 2 screenshots. Make sure you have social proof as well. Here's my app.

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@stevepyoung

Steve P. Young

8 years

Simplicity of Game Design with @trey_smith #indiedev #indiegames

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@stevepyoung

Steve P. Young

4 months

Reminder to always test your assumptions and not go with "what I would do."

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@stevepyoung

Steve P. Young

1 year

Do not judge me by my successes, judge me by how many times I fell down and got back up again.

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@stevepyoung

Steve P. Young

4 months

We're syndicating EVERYWHERE for this Friday's live stream...

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@stevepyoung

Steve P. Young

6 years

. @ngishere , Founder at @DearMishuDad , shares how he became an influencer, his 4-step process for finding the right influencer to promote your app and finally, what to say to these influencers to make sure they are worthy of promoting your product.

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