elena verna @ElenaVerna Twitter profile

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elena verna

@ElenaVerna

10 months

we are data-driven.

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elena verna

@ElenaVerna

2 years

It’s terrifying..

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elena verna

@ElenaVerna

3 years

Precisely.

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elena verna

@ElenaVerna

2 years

If you are not leveraging *all* of the growth [motions] x [levers] combos below in your growth model, you will be disrupted by competition who will.💡Strategy is not about which 3x3 option to pick, but rather when and how to sequence them all.

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elena verna

@ElenaVerna

2 years

PM: Design is intuitive. Skip user research. SHIP IT. User:

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elena verna

@ElenaVerna

10 months

Quick overview of how tech roadmaps are made:

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elena verna

@ElenaVerna

2 years

Recruiting for growth be like: ‘We are looking for someone to accelerate our growth [but the rest of the company will not help]’

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elena verna

@ElenaVerna

2 years

How do you like being called?

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elena verna

@ElenaVerna

2 years

Five Laws of Growth: 1. PMF, then data, then growth 2. Scale with frameworks, not hacking 3. Build loops, not funnels 4. Growth is evolution, not revolution 5. Embrace failure turned into learning <Non-negotiable principles of every successful growth team/tribe>

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elena verna

@ElenaVerna

2 years

Spotted: jr. growth pm at the startup. First growth hire. Send good thoughts and prayers.

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elena verna

@ElenaVerna

2 years

It's here. My substack is finally here I made it 😂

Elena's Growth Scoop | Elena Verna | Substack

A weekly growth newsletter about product-led growth, product-led sales, and solopreneurship advice. Click to read Elena's Growth Scoop, a Substack publication with tens of thousands of subscribers.

www.elenaverna.com

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elena verna

@ElenaVerna

3 years

Wrote another blog 🚀🚀🚀. This time about creating growth model for your career! . And below are few of my career growth model pillars…

How to Grow Your Career Like You Grow A Product — Reforge

What if we treated our careers with the same obsession & put into practice many of the same idea we use to build successful companies?

www.reforge.com

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elena verna

@ElenaVerna

2 years

A big product launch is such a wild ride. Hang in there, marketing. Sales... I'm sorry.

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elena verna

@ElenaVerna

2 years

A growth PM in b2b I am.

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elena verna

@ElenaVerna

2 years

Stages of growth seniority 🙌

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elena verna

@ElenaVerna

2 years

All of our dumb questions 🤣

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elena verna

@ElenaVerna

3 years

Marketers have done it again. First came the ‘growth marketing’ rebrand, instantly increasing their salary by 30%. But now they are evolving to ‘no-code developers’, ripping into your r&d budget. Bravo.

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elena verna

@ElenaVerna

3 years

Excited to invest into @softr_io and unstoppable @mariam_hakobyan 🚀

Softr

@softr_io

3 years

Excited to announce our $13.5M Series A round at @softr_io led by @mattturck at FirstMark Capital, and 35+ amazing angels, the world’s top minds in product, growth and community. 🎉🚀 We are building the world’s largest ecosystem for no-code apps.

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elena verna

@ElenaVerna

2 years

A common confusion in b2b.

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elena verna

@ElenaVerna

3 years

🚀New podcast episode with the one and only @HarryStebbings ! Give it a listen to learn about everything you should NOT do when building out growth. Learn from my mistakes (😩), turning them into your wins (🔥) Spotify:

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elena verna

@ElenaVerna

3 years

I’m on a mission to stop misinformation about what ‘growth’ is and how to hire for it. Read my detailed step by step guide here -

Six rules of hiring for growth

How to hire and build your growth team—guest post by Elena Verna

www.lennysnewsletter.com

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elena verna

@ElenaVerna

2 years

Sorry not sorry to all of the growth hackers out there.

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elena verna

@ElenaVerna

3 years

💯future of work: Employee as a service

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elena verna

@ElenaVerna

2 years

I believe that in the next decade, the artificially created b2b and b2c division will disappear. Ent buyers will step down from the decision-maker throne into the enablement role. We will converge to build valuable products for people using them, with personal and biz use cases.

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elena verna

@ElenaVerna

2 years

Product-led sales (PLS) is the next big shake-up in B2B SaaS, but making it work isn’t the same playbook as traditional enterprise sales. I’m launching a series with @endgamelabs to break down PLS. 1st post here: 🤩

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elena verna

@ElenaVerna

2 years

All the feels...

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elena verna

@ElenaVerna

4 years

Hello Twitter. Let’s finally do this thing... #q1personalgoals

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elena verna

@ElenaVerna

3 years

@danhockenmaier I believe @reforge will replace mba degree in next 5 years 😎

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elena verna

@ElenaVerna

2 years

If you are struggling to generate a pipeline out of usage, you are skipping one of the steps in the Product-Led Sales Demand Gen (most likely 2 & 3 😁).

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elena verna

@ElenaVerna

2 years

Free trial expiring be like..

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elena verna

@ElenaVerna

3 years

Interested in getting started in advising? Put my thoughts here, along with my journey into land of advising:

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elena verna

@ElenaVerna

10 months

@alanklement hard disagree.

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elena verna

@ElenaVerna

2 years

Say no to unicorns

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elena verna

@ElenaVerna

3 years

How is it that bedside lamps don’t come with the USB ports built in as a default yet? 🤯

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elena verna

@ElenaVerna

2 years

Company leaders tend to want company opportunities to be unique, but problems to be common. So they hope the new hire will be able to use their playbook to fix the common problem (“someone who has done it”). While at the same time hoping the new hire will provide unique value! 🔥

John Cutler

@johncutlefish

2 years

"The ante keeps getting upped for people who have “done it”, yet those people are ultimately not set up for success. As failures mount, skepticism and distrust mount. It gets harder and harder."

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elena verna

@ElenaVerna

3 years

Just got invitation to speak at in-person conf in September. Is it really happening!?🤗

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elena verna

@ElenaVerna

2 years

@lennysan Wohoo!

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elena verna

@ElenaVerna

3 years

//Acquisition: I do everything I can to share everything I know with the world. Free workshops, public speaking, posting on LinkedIn, writing blogs - this drives my brand awareness and helps me attract work that will match my skill set the most. Word of mouth & content loops FTW

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elena verna

@ElenaVerna

3 years

//Retention: My FT ~8yr at Surveymonkey has created incredible career leverage. The ability to progress from Analyst to SVP of Growth in the same company unlocked opportunities I’ve never imagined possible.

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elena verna

@ElenaVerna

2 years

@DannyFMartinez @yann_sarfati @reforge This is not reforge content quite yet, but will be soon :)

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elena verna

@ElenaVerna

3 years

How do you measure your community efforts? Is it by number of engaged members on forum? During events? Number of ambassadors? None of the above?

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elena verna

@ElenaVerna

2 years

@lennysan and I did a podcast together! Hear me rant about B2B growth 🤓

Lenny Rachitsky

@lennysan

2 years

🚨 NEW POD LIVE 🚨 I didn't think I could be more in awe of @ElenaVerna , but I was wrong Inside: ✅ What’s changing in B2B growth ✅ Why you'll need to be product- AND sales-led ✅ Why product-led sales is the future ✅ Why go freemium ✅ All things PLG Thread of nuggets 👇

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elena verna

@ElenaVerna

4 years

@far33d @catherinezh Yes! I set the goal for experimentation teams to fail 50% of the tests to break through risk averse culture

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elena verna

@ElenaVerna

3 years

@AshlynnPolini @Netlify Indeed it is my favorite part as well 🤣🤩🥳. Go @Netlify !!

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elena verna

@ElenaVerna

2 years

@far33d @aunder Haha. My experiment is going pretty well, I must admit

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elena verna

@ElenaVerna

2 years

Come hang out with me in person 🎉

Lenny Rachitsky

@lennysan

2 years

Listen up. @Amplitude_HQ is putting on a conference in Vegas May 24-26th, and they gave me a code that gets you a FREE pass to the in-person event (vs. $595) What a 🔥🔥🔥 lineup ▫️ @hasanminhaj ▫️ @ElenaVerna ▫️ @johncutlefish ▫️ @lissijean ▫️ @fishmanaf ▫️ @crystalwidjaja

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elena verna

@ElenaVerna

1 year

@lennysan ❤️

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elena verna

@ElenaVerna

4 years

Distributed (hot) used to be Offshore (not). Most successful rebrand of last year.

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elena verna

@ElenaVerna

3 years

@theaknobel @rubenharris Leave behind the unachievable notion of balance and think of it as prioritization

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elena verna

@ElenaVerna

3 years

@ravi_mehta How did we get so in our heads that we managed to classify b2b any differently!? Humanity fail.

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elena verna

@ElenaVerna

2 years

@johncutlefish Brilliant. I can very much relate 🔥

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elena verna

@ElenaVerna

3 years

@SamuelHulick LTV is useless. More helpful is knowing your *distribution shape* of (customer tenure * customer revenue), and median of that. As for paid marketing, just focusing on payback period

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elena verna

@ElenaVerna

3 years

@LeeJacobs @LongJourneyVC @cyantist Amazing! 🚀🚀🚀

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elena verna

@ElenaVerna

2 years

@mattDigel @moizali @SurveyMonkey Lol can’t claim accountability over latest pricing… it’s been few years. but! Bottom of the market is saturated with google forms, so surveymonkey went up the complexity enterprise ladder and hence higher prices. And it *has* been AB tested :)

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elena verna

@ElenaVerna

3 years

This is what 8 months of #Crossfit did to my body image expectations. And I LOVE it.

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4

elena verna

@ElenaVerna

4 years

@danhockenmaier @reforge Hah thanks. Gonna do some ab testing against LinkedIn :)

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elena verna

@ElenaVerna

3 years

@MiroHQ adding music options to the board timer got me all ⬇️

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elena verna

@ElenaVerna

3 years

@ATaravant @hnshah 1. Permissions nightmare 2. Horrible performance at scale 3. Discoverability horrors

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elena verna

@ElenaVerna

3 years

@petermdenton Thank youuu 🥳🚀🤩🤓 I might be launching something more concrete/official to share my learnings with the everyone. Stay tuned

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elena verna

@ElenaVerna

3 years

These companies helped me further deepen my knowledge of the use case and unlocked fantastic patterns that grew my ability to monetize. My value metric is helping companies localize the knowledge, show them blind corners, and operationalize frameworks

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3

elena verna

@ElenaVerna

2 years

Excited for @mutinycorp ’s milestone as their angel investor! 🔥🔥🔥

Mutiny

@mutinycorp

2 years

Bye bye wasted marketing spend! Announcing our $50M Series B co-led by Tiger Global and Insight Partners, to help companies turn wasted marketing spend into revenue. Read how the fastest-growing companies in the world use Mutiny to grow revenue:

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elena verna

@ElenaVerna

3 years

@ticotheps @rubenharris @nbsharma @clervius @whoop Whoop is THE best! Can’t wait to get 4.0

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elena verna

@ElenaVerna

3 years

//Monetization My use case (creating growth models) is far better applicable for advising gigs than FT, so I changed my monetization model. As a result, I was able to engage with incredible companies such as Miro, MongoDB, Outsystems, Netlify, Maze, Livestorm, Opal, etc

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elena verna

@ElenaVerna

3 years

I’m in 1-1. Can clearly see the other person is multi-tasking on slack/email/etc. and not paying attention. Now it’s waste of my time too. What’s the best way to ask for attention back without offending/calling them out?

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elena verna

@ElenaVerna

2 years

@matt_muffin @i_am_brennan @RyanMcCready1 @reforge @onecaseman @DunWang @far33d @fishmanaf ❤️

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elena verna

@ElenaVerna

4 years

Biggest smoking gun of soon to be failed product-led biz? Relying on sales to close the gap. #Shortsighted .

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elena verna

@ElenaVerna

4 years

@matt_muffin @thefiske

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elena verna

@ElenaVerna

3 years

@Invoice2go - you are amazing. Not only invaluable for my advising biz.. but resolving my question to support within 2 hours + throwing in extra perks. Textbook customer love mark and why I’ll continue driving WOM for ya.

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elena verna

@ElenaVerna

1 year

@davidhoang @TyeDeGrange 😍

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elena verna

@ElenaVerna

3 years

@ravi_mehta This is what happens when you let ops make strategic decisions. It should be a cautionary tale to us all. Yet we don’t emphasize it enough

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elena verna

@ElenaVerna

2 years

@lennysan Ha it was so great to finally see your face IRL @lennysan ! Great chat- hope podcast comes out well 🤞

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elena verna

@ElenaVerna

3 years

Fav quite of this week, from weekly product sync: ‘priority is high, because... Money’. Yassss!!!

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elena verna

@ElenaVerna

2 years

@stormhur Hot off the press data insights are 🔥🔥🔥

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elena verna

@ElenaVerna

3 years

@0zne @jeremylv @Nick_Franklin @ErikaBatista @dsiroker @basecasevc @patife Can’t wait to create my analytics templates in June! 💪💪💪

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elena verna

@ElenaVerna

2 years

@lennysan Thank you for having me! Would love to do a follow up at some point :)

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elena verna

@ElenaVerna

1 year

@bradrobertson Thank you!!! 🙏

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2

elena verna

@ElenaVerna

3 years

What is the good review engagement rate? If I buy something (esp hard goods), what’s the best in class rate to engage customer in a written online review of the product? Anybody does it particularly well?

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elena verna

@ElenaVerna

3 years

@hnshah Notion…

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elena verna

@ElenaVerna

3 years

So if you are betting on lifting your ARR via home page redesign, you will (1) hit your revenue goals this year and (2) cripple your business growth for the next 3 years. 🥶

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elena verna

@ElenaVerna

4 years

@JackEllis @jdquey @sol_orwell @pjrvs Fantastic it is. But what if it could even be better? And on #2 there are a ton of companies (Miro, surveymonkey, malwarebytes) who were bootstrapped and entered market with freemium. VC money just allows for sloppy implementation

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elena verna

@ElenaVerna

4 years

@jdquey @sol_orwell @pjrvs Freemium with paid trial is an awesome way to go to achieve full buy in.

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elena verna

@ElenaVerna