Social tokens have introduced waves of innovation into crypto, eventually evolving into SocialFi where bonding curves are no longer separate from the token contract itself.
There is still so much work needed to advance SocialFi and we plan on inspiring others by bringing our
🌞 The future is bright! We are entering DeFi week at
@0xForm
.
The focus is bridging interoperable SocialFi with DeFi to create better economic opportunities for online communities.
🌐 Gm. Excited to continue building out the on-chain creator economy for DAOs and social tokens with the launch of Roll Memberships and Roll Staking.
🏗️ Each product serves as a primitive for online communities to monetize and create markets in Web3
It was all a dream, I used to read
@TechCrunch
magazine.
I spoke with
@meganrosedickey
about the launch of
@terrycrews
' new social currency $POWER on Roll.
Wonderful debriefing with
@panzer
after as well on what the future looks like for Web3 creators
1/ User-generated content and Web3 are merging.
This shift creates a new asset class that we call User-Generated Capital. It currently includes social money and NFTs.
I wrote about the rise of this new UGC in my guest post on the
@MessariCrypto
blog.
Building on Web3 now is somewhat akin to building early New York City.
We’re building the infrastructure for new forms of media, entertainment, money, finance, community and so much more.
It’s not going to be a Cambrian explosion. It’s going to be several.
We've reached a new threshold.
@tryrollhq
has become the
#1
social app on Ethereum by trading volume.
You will begin to see social money as a category explode this year in a number of ways.
If you're looking to get involved as an engineer or creator, shoot me a dm.
🎙️ Anytime I can blend hip hop culture and Web3, I try to do it. Here's a clip of ep. 1 of Roll Radio with
@jarule
and
@AlexMasmej
.
We talk Ja's journey to 30MM records sold, meeting
@DMX
,
@S_C_
and more!
Full episode where we talk Web3 as the next hip hop drops this week. 👇
We see Roll as leading a shift from user-generated content to what we identify as the next phase, “user-generated capital”. Social money is the foundation of this shift.
I'd like to personally 🙏 our new set of investors that helped us get this far 👇
This is going to be a crazy year for us.
We are talking with record label owners, artists, F50 companies, brands, firms and tiktok creators about social crypto becoming social money on Roll.
Will need help thinking through this.
If you're looking for a gig or curious, DM.
The process of converting social influencers into media founders (a trend that has been going on for 10+ years at this point) will be increasingly streamlined.
V1 is link-in-bio, Substack, and sponcon.
V2 likely involves more angels & tokenization a la
@tryrollhq
. What else?
Banding together as a family here. Thanks to everyone who reached out in the past 12 hours. Our primary concern is the creator community affected by this.
It is moments like these that make or break a company.
Our goal is to come back stronger than ever.
Earlier today, the private keys to our hot wallet were compromised.
We're investigating this with our infrastructure provider, security engineers and law enforcement.
Additionally, we're putting together a $500,000 fund for creators affected by this.
Blockchain is the next hip hop.
There are many similarities. One node has become thousands and will eventually become millions.
The mass adoption of Web 3 will be just as cultural impactful.
We haven’t had our “Def Jam” moment yet but we will soon.
🌤️ gm. Social tokens will increase the GDP of the creator economy and exist across hundreds of platforms.
Excited to announce our $10M Series A at
@tryrollhq
led by
@IOSGVC
and grow our API infrastructure to become a foundation for this category.
1/ Let's Roll!
#socialmoney
🌎 Excited to announce the
@tryrollhq
round w some incredible folks
@sidkal
and I have looked up to for a while, especially the one and only
@alexiskold
who wrote our first check and created one of the most exciting funds for founders with
@2048vc
40 years ago you only had three channels (ABC, CBS and NBC) now you have 30 million (Youtube).
What's happening right now is no different.
That was the mass personalization of content. We are about to experience the mass personalization of money.
My conversation with
@Bradley_Miles_
is on YouTube.
We discuss social money, how content is currency, what the bull case for fan-based currencies are, and how big of an opportunity this could end up being.
Enjoy!
👀 Who's up for a social money art walk in
@cryptovoxels
?
Hang out with
@Sinkas5
from Roll and
@wsfoxley
from
@CoinDesk
this Monday at 3:30am EDT to check out the booming blockchain-based digital art scene!
In 2014,
@CryptoHayes
saw an opportunity in bitcoin derivatives when no one else did and built one of the largest plays we’ve seen in the space.
In 2020, we’re both seeing the same thing: social money eating the world.
More announcements in the coming month. Stay tuned!
Gmorm Formies. Giving away 100 USDC to one of you
To enter:
⚪️ L + RT this post
⚪️ Drop a gmorm and your ETH address below
⚪️ Follow
@Fibonacci_DEX
+
@0xForm
⚪️ Farm USDC with your USDC / WETH position on Fibonacci
Will select a winner from this post next week. Good luck!
Some of the largest Web2 fintechs are quietly leaning in on social tokens. Seed and Series A social co’s too.
In 2022, we should be ready to connect the dots and enable Web3 liquidity, markets and interoperability with Web2 scale and utility.🚀
Some crypto-adjacent books to read this year:
@MoisesNaim
– The End of Power
@CarlotaPrzPerez
– Tech Revolutions & Financial Capital
James Carse – Finite and Infinite Games
Jaron Lanier – Who Owns the Future?
@nntaleb
- Antifragile
None directly refer to Web3, all are useful.
Fun fact: I failed hundreds of times before onboarding the first issuer to Roll.
I would use words like "crypto" "token" and people would just walk away.
When I started calling it "social money" it clicked and we're now well past 200 issuers and 15 platforms in the pipeline.
Public companies like Slack ( $WORK ) and Harley-Davidson ( $HOG ) use tickers as expression and branding opportunities.
It's interesting to see this emerge in the social money space as well with
@thatguyBG
's $THANKS,
@jmrphy
's $LIFE and so many others.
h/t
@balajis
🙏 Always amazing to work with one of your idols.
Welcoming
@Akon
and the
@akoin
team to the Roll family!
We're going live in 30 minutes at
@BlockDownConf
to talk Roll, social money and what's next in 2021!
You can register here:
1/ 🌐 Social money is a base layer for digital communities.
It’s where a new value proposition starts between a creator and their audience.
We're excited to partner with
@Akon
and the
@AkoinOfficial
team to take social money global in 2021! 👇
The Initial $ALEX Offering is now complete! Thank you so much to the 29 participants 🎉
$20,000 raised in 123 hours since Medium article went live
Proportional airdrop will start soon.
🖼️ on $WHALE:
@WhaleShark_Pro
has become the equivalent of a Rockefeller or Guggenheim in the
#CryptoArt
and NFT world.
He owns some of the most valuable pieces ever sold.
$WHALE, in part, represents fractional ownership of that collection. Likely a first in art history.
Normally we don't report on currencies but, $WHALE is special. It is propped up by one of the greatest
#NFT
collector's portfolio! <3 As Chief Auditing Partner we'll provide impartial updates and tracking of the portfolio and studying how a social currency impacts NFT valuation.
Uniswap Token Lists are live!
Check out the Roll Social Money token list here:
@haydenzadams
and the team have made it extremely easy to add/remove lists right on Uni. Really fun feature.
🦄We are excited to announce Token Lists, a new standard for creating lists of ERC20 tokens. This is a community initiative to improve discoverability and trust in ERC20 token lists in a manner that is inclusive, transparent, and decentralized.
Read more:
The Social Money Times is a weekly editorial spotlighting some of the most exciting things in the Roll universe.
We'll cover 5-10 of the 300 creators on Roll each week, emergent behavior and other apps that enable social money.
Inaugural edition 👉
📰 The Social Money Times edition
#1
is live!
Highlights:
📚 $FWB x $RNG book club merger h/t
@whatdotcd
💀 Yield farming $SKULL
🚀 Launches and liquidity w/ $FAMILY, $OSINA, $ATS, $GREEN and $FIRST
📸
@NiftyQ_1
and
@thatguyBG
spotlight and more!
🧐👉
📶"We're building a meta-game" -
@jzlegion
, CEO of Matrix
👾Convinced Justin is building the future of esports with
@YouAreMatrix
.
🎙️Here's another clip from Roll Radio where we talk about the markets he's developing for esports team tokens starting with simple incentives.
The next internet isn't communities as channels or servers or streams.
Communities are becoming digital assets that enhance the value of all activity around them.
Every social platform will need a digital asset strategy.
Social tokens make internet communities more efficient as standalone economies.
You’ll still have likes/subs but you’ll also have a monetary system that can outlive the lifecycle of a social platform.
This is the beginning of the next creator economy, a creator-owned economy.
Creators should strive to own the contracts they use to create and grow digital assets in their community.
The infra that helps deploy these contracts will spawn a few sub-categories in the Web3 creator space, similar to payments infra reshaping the gig economy in the 2010s.
Looking for a podcast editor (audio and video ~30m-1h videos per ep). Will be doing many episodes over the next six months. Don't have bandwidth to edit anymore.
Will pay per episode in ETH, BTC, social money ( $ALEX, $WHALE, $CHERRY) or cash. Lmk if you know anyone.
✍️Web3 brings new forms of ownership and monetization to creators.
📰Check out yesterday’s issue of the
@DefiantNews
w/
@CamiRusso
where we talk about the effects of putting memberships on a bonding curve w/ $KARMA from
@alee
. More to come!
@karma_dao
1/ Today we’re excited to formally announce that we’ve taken a position in the social currencies of
@ConnieDigital
@harrisonfirst
and
@osinachiart
. We couldn’t be more excited to support the growth and communities of these artists and their brand equity.
Social tokens are a near-infinite design space for digital communities.
With over 250 creators that have issued their own social money on Roll, we've picked up on some key themes.
I'll be talking about what we're learning and what's next with our pals
@seedclubhq
on Fri.👇🌱
JUST IN:
@jarule
has inked a deal with
@tryrollhq
, an Ethereum-based protocol that allows content creators to control their own platforms using personal crypto tokens.
@wsfoxley
reports
1/ This is pretty next level.
@AsyncArt
allows collectors to have governance over the image through master and layer tokens. Master tokens are the original 1 of 1 piece of work.
Layer tokens allow for things like state changes, rotation, color and scale.
"I really want $POWER to transcend me. I want it to be something that people will be in 100 years and go, yeah, I wonder who made that?" -
@terrycrews
Wonderful interview by Cami on how Terry Crews is leading the way in Web3
🎙 "Everyone Can be Rich in Crypto; There are No Divine Rights" -
@terrycrews
The Hollywood star speaks to
@CamiRusso
about why he believes a financial system that’s based on trusting a long line of intermediaries is broken.
Read more here👇
😲 WOW
@artbyvesa
has 50 incredible pieces in a gorgeous
@cryptovoxels
building styled as an Egyptian temple 🤯
🙌 to
@Dat_Ogar
for the gorgeous building design
Take your time to check it all out:
🎶 We released the first protocol-based hip hop song - “Social Money”
"My NFTs are global, open
@opensea
on mobile, check my vocals in
@cryptovoxels
, I’m local, yeah, hold it there" -
@ConnieDigital
@Spotify
👉
What's your favorite verse?
@CoinDesk
👇
JUST IN:
@jarule
has inked a deal with
@tryrollhq
, an Ethereum-based protocol that allows content creators to control their own platforms using personal crypto tokens.
@wsfoxley
reports
Best public market returns in each decade.
1980s:
@circuitcity
@ 8,265%
1990s:
@dell
@ 55,000%
2000s:
@Medifast
@ 16,209%
2010s:
@Bitcoin
@ (at least) 62,450%*
2020s: My guess is $WHALE, $KARMA or the social money of another creator will likely be in the top 10.
There will be a significant amount of entrepreneurial energy heading towards DAOs over the next few years.
We’ll begin to see early experiments like Blogger for DAOs (CMS), audio tools specifically for DAOs (community-owned podcast networks) and more across categories.
$JAMM will likely become another moonshot community like $KARMA.
@Flynnjamm
is tapping into the power of creating a collaborative community
Soon these communities will become their own platforms, with their own distinct features, content and products.
This is day one.
💫 𝘽𝙍𝙀𝘼𝙆𝙄𝙉𝙂
@tryrollhq
partners w/
@Akon
and
@AkoinOfficial
to take social money mainstream
"Akon is in many ways the perfect person to partner with, having been at the intersection of Web3 and culture over the past three years." - Roll
MORE →
🥳 It feels like a rite of passage to get featured in The Defiant!
🙏 Humbled to be a small part of what
@CamiRusso
is doing, she's building an institution.
Learn more about the incredible opportunities social money opens up below 👇
Social Money is so uniquely Web3🌈
Anyone can issue personal tokens & earn/trade/send them to
1) exchange value w/out exchanging $
2) strengthen ties global in communities
3) reclaim capital captured by tech giants
@tryrollhq
cofounders explain here:
🙌 "We refer to social money as money that is used within a community for social purposes, such as creating exchangeable value where none existed before or creating a market for social experiences that otherwise would be impossible or have a high social cost" -
@sidkal
🙌 Big thanks to
@blockstack
and
@PatrickWStanley
. In-depth convo on:
☑️Social money as a new category to bridge Web 2 and Web 3
☑️ Creating digital community by crowdfunding social money like $ALEX
☑️ Tooling to make this a trillion dollar category👇
Like, subscribes and upvotes will never be interoperable, but they can be embedded into your community as a native money system through social tokens.
The layer of technology that supports this will inform future fintech, social and metaverse products for most of the decade
If you're interested in the future of personal tokens, why they're inherently social and bounded to community, you can't miss our panel with
@AlexMasmej
,
@kermankohli
and
@kmikeym
(his web 3 debut!)
We'll talk everything $ALEX, $KERMAN and kmikeym.
Friday at 10:15a EDT.
📽️ "The Rise of Social Money"
We made a film on Roll and social money with the folks at
@singularityu
and
@futurism
, produced by the great
@_AustinCalvert_
You can watch it for free on
@ideafront_tv
below (the Roam Research ep is great too!)
Is putting cryptocurrency in the hands of creatives the best way for them to monetize themselves?
@Bradley_Miles_
shares how
@tryrollhq
's social money approach will shift us towards “user-generated capital" in this episode of Adaptor.
Composability is becoming an important theme: "facebook coin" will never be embraced on Snapchat and vice-versa.
$WHALE from
@WhaleShark_Pro
, $FIRST from
@harrisonfirst
and other social money are already used on dozens of platforms.
No reason this can't become hundreds soon.
🏦 We're integrating all Roll tokens into the
@FireblocksHQ
security platform.
This gives crypto-creators:
💵 $30MM of insurance coverage against cybersecurity threats
🏬Institutional-grade security used by BNY Mellon and other top banks and exchanges
DAOs are right about where blogs were 20 years ago.
#⃣ There’s only a few thousand of them
🫂 We all know each other
🖥️ We’re using antiquated tech / infra to organize online.
A key difference now is each community can have liquidity and be interoperable across the web.
📣 Roll integrates OpenSea data!
Social currencies are seeing real growth, with artists leveraging bespoke tokens to build and incentivize their communities.
Happy to further develop our partnership with the
@tryrollhq
team ⬇️
“I see this future of these two worlds colliding” - JMP
Clip 2 of our interview for
#RollRadio
ep 5 with
@ualreadyknowjmp
👀 JMP drops some hints at what $JMP markets would look like and some things you may be able to do with $JMP in his universe.
Culture 3.0 is coming.
can we do a token issuer meetup to swap notes on best ways to bootstrap network effects for our tokens? cc
@dgogel
@AlexMasmej
@kermankohli
and friends
For those looking to dive deeper into social money and what we're building at
@tryrollhq
, revisit our conversation with Pomp below!
One of our most in-depth interviews so far.
My conversation with
@Bradley_Miles_
is on YouTube.
We discuss social money, how content is currency, what the bull case for fan-based currencies are, and how big of an opportunity this could end up being.
Enjoy!
🥳 Excited to see more youtubers creating social money
There are 31MM creators on the platform and it makes a ton of sense.
Didi's story is incredible as well.
So much more to come. Join his $FAMILY below 👇
Goooood Morning!! Our social money, $FAMILY, IS OUT!! (Thanks to
@tryrollhq
) Stay tuned for more details on how to earn & spend some!
To start, watch our YouTube upload later today, scan/click the QR code in/below the video.
First 10 get 500 $FAMILY!!
I just sent our monthly investor updates to our general mailing list (~3.9k subs) five minutes ago.
Responding to all emails coming in. Subscribe now on our homepage and shoot me a note to join the conversation.
📣 Brian is leading the way here for newsletter writers and bloggers.
He's transitioning from a Web2 subscription model to Web3 Proof - of - $JAMM model.
To access his letter, you'll need to hold about 5k $JAMM in your wallet.
Grab some here 👉
Starting today, I'll be starting my transition to a web3 version of my newsletter.
The only way to access the newsletter will be via $JAMM.
Paid subscribers of my newsletter will be distributed $JAMM to access the newsletter when the transition is complete. Details above!
As the SocialFi space evolves, it's important to take an interoperability-first approach.
For 1 creator, 15 different platforms should not warrant 15 different tokens for the same community and use case.
Chatting about this and more with the legendary
@IOSGVC
team and frens