On that Korty interview, Bella Shmurda talked about hw he spent 2 million naira in a day on drinks, buying 3 cars he doesn't need & housing pple that were nothing bt liabilities when the money was popping.
Truth is, many of us have been there. Money mgt is hard.
A short THREAD
“At some point, I knew all the guys that were popping & I wasn’t popping yet… I started thinking..well, I might just be one of those guys who know everyone but won’t blow… when Kako bi Chicken blew… i cried”
He's actually a real person.
All that industry fake life isn't his thing.
Doesn't like the internet knowing about his doings.
He isn't scared to experiment and try new things.
He has decided to let go of the "I must make a Hit" pressure...
He sets solid boundaries for people.
In Bella's words "Fame comes with pride, but when fame goes, your pride no go work anymore"
The same applies to the money. For an emerging artiste who finally gets the BIG break, the temptation is enormous.
You feel on top of the world. The money is flowing. You start..
Remember when Seyi Vibez used to be that underground"audiomack" artiste boys vibe to when they growing through tough times?
Around the corners, ghettos... Giving them hope and zeal to go on?
Well he's that and much MORE now. You agenda won't agend.
I'm an artiste.
Meaning:
I write songs.
I record them.
Atimes, I produce, mix & master.
I doubt myself.
I create content.
I promote myself.
I pay for promotns.
I wonder when I'll actually mk it.
I network like crazy.
I go out to perform.
I send 100's of DMs.
I'm not normal.
Buying... buying..& buying..Mostly, things you don't need.
Money mgt is hard and no one is born with such skills. It's learnt. Bt learning this on ur own costs u time & the money itself (as per u go don blow am finish)
Cut the story short, Here are 4 Lessons from the interview:
...feels he's bigger than gets spot on festivals like Afro-Nation and he is ignored. Truth is, people make things happen.
Be connected to the industry. If you're not making those calls to pitch yourself, somebody as to be doing it. Opportunities don't just come, you seize...
Artiste go post.
Manager go like am.
Use all him other accounts like am.
Manager go post.
Artiste go do like say he no see am.
The only time e go like manager post na when e be him Dem post.
Okay
Dear artiste,
It shall be well with you.
Your promo efforts wnt be in vain.
Things will turn out well for you.
That email that will change your life, you'll receive it.
And even if music doesn't become a full time thing for you, you'll still be financially well off.
Amen.
It.
3. Drop dead lifts: From the interview, it's obvious Bella Shmurda had to drop most of them niggas that are irrelevant. Baba wise up.
As you move up the ladder, some dead lifts go dey near you...run from them. As in, run!!
4. Don't spend 2 million naira on drinks. Lol
Ckay did a Uni tour. (Grassroot marketing)
Right after that, Ckay jumped on a song with Olamide (Street King).
Can you see the pattern?
What's the motive?
1. Get a mentor/Coach: No matter the stage you're in life, Get a successful person who as "been there" to guide you. You don't have to learn the hard way. Bella wished he had Olamide.
2. The industry is a small circle: Shmurda mentioned how painful it is when artiste who he....
VECTOR CLOCKS 39!🔊 🥳
Real names: David Olanrewaju Ogunmefun
💼 Rapper, Songwriter
📅 August 7, 1984
🇳🇬 Ogun State
🏠 Lagos State
🎓 University of Lagos
✍️ GRAP, Def Jam Africa
💽 4 Albums, 3 EPs, 2 Mixtapes
🎤 Angeli, King Kong, Early Momo, Crown of clay
🏆 4 Headies Awards
Big wiz fans actually love him more than his music.
They love his music, but not on the level they love me.
They got him for life.
If ur listeners just love the music, if they don't key into ur personality and fall in love with it..when you stop dropping bangers, they r gone
"see ehn, I've worked with many artistes. Most of the times, it just boils down to how bad the artiste himself wants it. Forget talent, how much will power is in you to succeed?...no one can do that for you"
- Phyno.
“the support i had from my Abuja people was when my music sounded like trash…hehe…see, Lagos waits for you to be refined. In Abuja, we were climbing the stage and singing with not a single note hit. you’ve to bring your A game in Lagos.”
- Bloody Civilian.
Nigerian albums;
Welcome/chill song.
Party scatter song.
Love and sex song.
Love and sex song.
I got money song.
Sex you like shege song.
Back when I suffered song.
Gratitude song.
End.
Artiste branding is in sections. Three majors ate:
1. Offline branding. The Artiste image, must have dope outfits. Hairstyle. Sense of style.
2. Online branding: artiste must have dope pics. Story. interviews. clean socials. Co signs too.
3. Product i.e Music must be unique.
DECLAN RICE by
@Odumodublvck_
as been on our faces since last month. At some point, his fans were asking him to quickly drop it so they can feast.
But he assured them that it will drop March 24th & plans must be set to make it BANG! In his words "gone are the days we just..
When promotion is on going, the Artiste must be active.
He must be replying comments. Not too much, not too little. He finds a balance.
The deal is to be visible so fans know he's real. Not that the team will be doing promo, artiste go dey lodge with two babes.
The only reason some artiste are still making music is because it makes them happy.
It makes their existence beautiful. It colors their life and make them smile.
Yes, they want the money and fame to come with it. But if it was only that, they would have given up by now.
Yes?
How to plan an a successful event as an emerging Artiste.
Since you don't have plenty budget, you should be able to make use of what you have.
Yes, you can. A THREAD
People will watch you build and will go "nah, it's too basic...can't associate with this"
"This can't fly jare...more like a waste of time"
"Bro, this guys ain't making money..plus abeg I don't have time"
2 years later:
Bro, I'll need "us" to work on something.. us? Bruh
The album must cover 5 topics if you want it to sell.
1. Sex
2. I have money now
3. Back when I was suffering.
4. My haters una dey mad
5. Thank God for blessings.
Bonus (optional)
When will naija be better?
I'm done recording & ready to drop my song, what next? What do I do to get the best of results?
1. Budget.
2. Roll out plan.
3. Release.
4. Promo push
5. Promo push (the makings)
7. Event/Tour
8. Rinse and repeat
A thread (Expansion)
Made a smash hit with my brother
@thegreatkhalid
‘Come Back To Me’ produced by the genius
@Harv
. Wanted to share the behind the scenes of the making of my album with you all. It’s been an exciting journey and I’m thankful to everyone that’s been a part of it.
Manager brings artistes.
Artistes records with producer.
Producer finishes job.
Producer sends it to artiste & Manager.
Manager feels there needs to be changes.
Artistes feels it's fine.
Overtime, producers feels mnger is doing ITK.
Producer starts sending to artiste alone.
"I was dead broke but famous..I sat indoor and cried my eyes out...the world thought I had it good, but here I was, with no money...nothing to my name... I cried, I prayed to God..then slowly I picked up myself, learnt new skills & built a business out of it."
- Eva Alordiah
Record label office, wow!
The in-house studio, amazing.
The label owner, super rich.
Instagram pictures, lit as f*ck.
Artiste roster, dead.
Business Strategy, none.
Engagements, fake.
Collaborations, none. (Or one unblown artiste)
That artiste didn't fall off...life came hard on him..
That business didn't stop having ideas...family issues choked the founder.
He's not consistent like before...bro na hustle carry am go.
Cut people some slack.
There's excitement in the eyes of an artiste who just recorded a song he's proud of.
He jumps around like a baby and he's eager to let everyone around feels the joy in his heart.
At that time, he as no doubt whatsoever whether the song is going to blow up or not.He's just HAPPY
If you need a team to work with on your project and you're focused on the BEST of RESULTS.
@ArtisteTag
is what you need.
Below are the services we offer:
We are just a dm away.
Instagram:
@TheArtisteGuide
Phone: 09058935157.
As an artiste, everyone keeps telling you to have a TEAM! The statement always leaves you hanging... Like HOW??
Una dey shout Team! Team! Team! Na so easy?
Well here's a personal guide of how to BUILD a team & some lessons learnt..
A mf THREAD
Good morning Taggers ❤️🎸 This sunday on our
#TAGInterview
we are having one of the most sort after Writer, AnR & Brand Influencer
@itzbasito
with us. Omo! 🔥
We are going to be talking about Music, Big Wiz and the FC. This isn't your normal space, this is IT.
June 19th, 8pm.
“Kanye once told me that if you cannot use somebody & somebody cannot use u, you are useless. I am grateful that I can be used. it means I am valuable enough to be used for something. if people can reach out to me for something that they need; it means I am valuable”
- Don Jazzy
As a manager, your artiste can wake up one day and decide to just ghost you.
No explanation. No fight. No issue. Just ghost like that. All your effort to reach out would be blocked.
We will act like we don't see you until you blow up...then we will come and tap into your buzz...making you feel like we are helping you..
Or worse, sign you so we can slowly end your career & blacklist you when you try to leave.
For a while now, we've been talking about it. Then we moved to planning. Now, we are glad to let you know that the maiden edition of the TAG Hangout and Merch Launch is set to hold this coming September. Sept 18th.
This is going to be the BIGGEST meet of next...
For starters:
1. The industry is real work. It's not the romantic "one song, blow up" industry like you imagined.
2. Get money to sort out things. Music is not buy and sell. It takes time before the cheese starts coming.
3. Your biggest support will come from strangers
1/2
Mavin allowed Rema to do his thing with all those EP he dropped at the beginning.
They allowed him be a kid that he is.
That is what alot of labels don't have. Mfs want to jump to the cash out as fast as possible.
Tips on how to grow?
Observe those who are at the top.
Copy them.
Tweak one or two.
Form your unique style.
Be a competent sells person.
Believe in God.
Avoid dumb mistakes.
Live cheaply.
Network. Network.
Measure. Pause. Notice. Re shoot.
Plan your victory speech.
Win.
People will check your status for years, watch how you struggle to come up...and they won't lift a finger to help or repost..
Then they see you on SoundCity...boom! They're texting you and reminding you of how you spent basic 5 together in ikeja before you Dad died.
Oga shift.
There's so many great songs the world will never get to hear. But we can try.
Pls drop links to songs you've been playing for over two years by an emerging artiste that is not blown yet.
1. Artiste development before you start your career is key.
2. Actively being a part of the promo is important.
3. Getting streams is not the goal. It's getting a real fan base that gives you stream (this is work)
4. Music is not buy and sell..your impatience will cost you. 1/2
Shallipoppi spent N9m for streaming farming and is always eager to drop more, so your N700k is not enough for you to make us restless- Shallipopi streaming Farming plug chastise Ebaide
" Baba where I fit smoke"
*Comes back, can't record well"
"Baba abeg make I find something chop"
* Comes back, fatigued, can't get a verse"
" Boss abeg make we run am 2mao, I just weak Aje"
Emerging artistes, this tweet is for you.
Thank you for making beautiful songs. The inspiration. The effort. The money. The soul that goes into birthing something that spiritual is amazing!
You'll be rewarded.
Stop ignoring managers. Give them money too. Add them to your promo expenses. Stop thinking the manager is fine. He's not.
Tip him too. Now watch him work like a beast.
Managers that wants to be popular are not ready for management. If it comes fine, but it shouldn't be on the list.
Too much work to be bothered about that. Get your pay, succeed with your artiste. Rinse and repeat.
As an artiste manager, never get caught up in a situation where gou believe in the artiste than himself.
Never. It will drain you and leave you in a place you don't want to be. And if care's not taken, your support will look unnatural even to the artiste himself.
A big thank you all that came out to the TAG Hangout and Merch Launch!! It was a huge SUCCESS and dream come true for us.
Music, Performances, Dance, Networking..& everything that delights the soul.
A THREAD OF MOMENTS at the TAG HANGOUT (plus your fave artistes)
If you make the music you genuinely want to make.
If you put your heart and soul into it.
If the mixing and mastering is good.
If you know deep down that there are people who connect to the message you carry.
Nothing can stop it from blossoming. It will take time, yes. But it
“me i use to tell my artistes o..don’t go and be forming jungulu o… posting only once in 4 weeks… forming unnecessary mystery… better hawk it! hawk your music! ehn ehn”
- Don Jazzy.
If you look years back...even months...you'd see how evident your growth as been.
Bask in excitement.
Be happy for yourself.
Stars don't become stars all of a sudden, it takes time.
2023 is wrapping up, you're going up.
You'll be surprised how far your fave go deep into music to find inspiration... They be listening to global artistes from abstract genres.
Way way back songs from 60's, 80's... just to tap in uniquely.
The love for the art will take you places beyond the average minds.
Record Label; we are signing you to our label as the lead artiste. Here's an advancement of $1,000,000 for upkeep and comfortability.
Artiste: Mama I made it!!!!!!
Being an artiste will teach you alot about public speaking.
No matter how shy you're, fame will expose you to meet alot of people.
Interviews upon interviews..
Your shyness won't live long