Obsessed With Digital Marketing. Love Being Creative & Knowing All Of The Angles Of How Ad Tech Works Both Online & In The Real World. Never A Dull Moment!!
I have managed over $80 million dollars in Google Ads spend in the legal vertical and it all started in the mailroom of a big law firm.
Started at the bottom and worked my way up the ladder, went to a legal agency became ppc director then started my own agency.
@bennyjohnson
Dont let social media fool you or politicize you without seeing things for yourself. I live and work in center city philadelphia and its quite beautiful. Here are pictures from right now as im walking into work
Uhhhh WTF Is This!?!?!?!?!?
"Keywords With Broad Match Setting Enabled Will Be Prioritized As If They Are Both Exact And Broad Match"
And Ad Rank Is Now The Lowest In Priority?
WHAT THE F**K Is THIS!?!?!?!?!?!
#PPCchat
@ElonMuskAOC
Yeah rebrands are very difficult to pull off, especially for a 17 year old brand that is established and well known in popular culture. Also a letter of the alphabet is not a great replacement or idea for this rebrand, just my two cents.
@nandoodles
@WSJ
@YouTube
@GoogleAds
So I am Google ads and YouTube ads expert and I spend most of my time yelling about the evil things that Google does but in this case I am actually going to defend them. This post is innaccurate. The video ads you are referencing are a certain type of ad. There are a lot of
BREAKING NEWS!
Google Just Changed the Game On Headlines & Descriptions In Google Ads.
They Are Now Going to Show 1 Headline Based On Performance.
This Is An Extension Of The Small Test That We Found At The End Of December.
Link to Announcement -
Shouldn't this Facebook Ad for Google Ads say "Maximize Your ROI"?
Welp I guess we know where Googles priorities are!
I wonder if Bard wrote this?!?!?!
#PPCchat
More Coming Out In The Google Antitrust Trial.
It Seems That The Increased Ad Monetization Goals At Google Came At A Cost Of Them Losing Their Top Engineers.
And This Line Tho: "Im all for cleverer expanded match and auction pricing, but know that the former comes at some
Im Sorry But I Actually Cant Believe That These Two Statements From Google Are Real, But They Are.
1. "Move All Match Types Of Themed Ad Groups Into One Ad Group, Then Simplify By Just Using Broad Match"
2. "There’s No Additional Benefit To Having Multiple Match Types
WOW! I Honestly Thought This Was An Onion Article At First, But Nah Its Real.
Google Is Launching A Paid Version Of Chrome That Gives Users Extra Security Against Malware And Phishing.
This Is Bad. They Basically Saying Sorry We Wont Stop Scammers Now Unless You Pay For A
Most Of The Time I Dislike Google But When They Send Me A Google Bike, They Are Ok! LOL
Life Is Full Of Ups & Downs, But You Gotta Enjoy The Ride!
And No, We Did Not Accept Any Auto Apply Recommendations Or Auto Apply Assets To Get The G-Bike! LOL
#PPCchat
So Google Is Just Trolling Us Now, Right?
Eliminate Blog Community, Pitch Product To Write Blogs In Seconds With Ai! LOL
What's Their Policy For Ai Generated Content Again?
And On An Article About Ai Saftey Taboot! 🤣
OHHHHH BEST Google Ads Update Of ALL TIME!!!!!
They Started Adding A Unsubscribe Button To Google "Rep" Harassment Emails!!!!
Only Took Them 2 Years And Thousands And Thousands Of Us Complaining!!!
Now Lets Get Some Real Support And We Good!
#PPCchat
So Google Is Just Trolling Us Now, Right?
Eliminate Blog Community, Pitch Product To Write Blogs In Seconds With Ai! LOL
What's Their Policy For Ai Generated Content Again?
And On An Article About Ai Saftey Taboot! 🤣
One Of our Clients Just Got A $25+ Million Dollar Verdict From A Case Acquired From Google Ads!!!!!
The ROI On What He Received As A Portion Of The Total Verdict Is 12,995.24%
Wild Stuff!
So I always knew this was the case, but to see it actually stated by the VP of ads is astounding!
And what do you think smart bidding is? A smart way for Google to be able to easily manipulate ad prices! SMH
The Google Branded Search Cushion Shake Just Continues To Get Worse & Worse.
Now They Showing New Local Services Ads Formats ABOVE The Brands Google Business Profile On A Search For The Brand.
So Now When Someone Does A Branded Search When You Are Running Local Services Ads
Holy F**K! HUGE Change Coming To Automatically Created Assets!!!!!!!
They Are Now Adding Them In At THE AD LEVEL, To "Fill The Gaps In RSA's" And They Will Be Using Generative AI To DO IT BWHAHAHAHA.
ADVERTISERS Unless You Want Your Ads Telling To People To Eat Rocks, TURN
Wild Update Here.
In 30 Days Plumbers Will No Longer Be Able To Advertise In The Netherlands.
Im Not Up To Date On EU Ad Rules, But Does This Mean That Plumbers Will Only Be Able To Advertise On Local Services Ads?
Are They Starting To Phase Out Google Ads And ONLY Have
@PPCGreg
@Honorlock
@erikajo_yo
And all to take a test where the answer to all questions is - "Use smart bidding" and "Use the performance planner" Bwhahahahah
@Nyury1011
@nandoodles
@WSJ
@YouTube
@GoogleAds
Yeah again your talking about video action campaigns and conversion campaigns. And these things are clearly stated in Google ads documents so you just proved my point for me. If you know what your doing you don’t use these ad types and if your using them then you should know your
@YoungbloodJoe
Found a close variant!! Bwhahahab
"There isn't much information about the benefits of licking a butthole, but here's some information on eating an anus"
Ughhhh HATE These ones!
$224.36 For Google To Match A FREEKING Competitors Phone Number To The Keyword "Workers Compensation Lawyers"
This Is Getting Ridiculous. Google I Can Tell You RIGHT NOW, That A F**KING Phone Number Is NOT A CLOSE VARIANT For & Does NOT Have A SIMILAR
Guys They Did It!!! Google Accomplished Their Goal!!!
By Matching All Law Firm Brand Names Across The US To More Expensive Keywords They Pulled It Off!!
Keywords For A Law Firms Brand Name Now Cost $80!!!
Woo Hoo!!!! Great Work Everyone!! Proud Day Today!
Google Is Now Doing To Ads What They Have Done To SEO & Search Results For The Last 3 Years.
They Are Making It So That People Cant Find What They Are Looking For.
You Know What Happens Next? People Leave.
So The NEW Google Sign In Page Is HERE!!!!
Great Work Everyone! Glad You Focused On Rounding Out The Corners For The Sign In Page Instead Of Fixing Search!
It Looks GREAT!!!!! LOL
BRO, "ai" Is SOOO NOT Ready To Be Put In Ads.
These Are The Suggestions It's Giving Me For Headlines. The ONLY One That Applies Is "Workers Compensation Lawyer"
Yeah Let Me Fill Up My Headlines With These Whack-A-Doo Suggestions Right Away. LOL
Working in digital marketing is a such an emotional rollercoaster! But I am grateful for the ride!
My first official full time employee started today!!!
Now my days are even harder lol but Im excited for growth & for the next stage and for whatever that may bring!
Keep
Google Ads Is Seriously Such A Mess Right Now.
Here Is What Happened. Google Eliminated Intent From Ad Copy With Recent Changes. What They Want Is ANY Search To Relate To Any Ad, Not Anything Specific.
They Just Want To Show - Law Firm Or Lawyer Or Complimentary Consultation.
Yo PPC's Keep An Eye On Your Click Through Rates.
Are You Suddenly Seeing Massive Spikes In CTR?
It's Because Google Is Removing Any Intent Headlines From Your Ad Copy.
Ever Wonder Where The Google Ads Optimization Score Came From?
Well it is actually a Google ads retention tool that was designed in partnership with Regalix, You know those Google Ads "Reps" we all love to hate!
Read on for the whole scoop! its a fascinating study in solving
So Honored To Be Named As A Top PPC Influencer For 2023!!!
Marketing O'Clock Is The BEST!!! Has Been An Awesome & Hilarious Year Watching The Show & Meeting Part Of Team At Brighton SEO.
Looking Forward To Next Year!! Except For Bad Google Changes! LOL
We present to you... Our Top PPCers to Follow of 2023! 🎉
We can't thank this group enough for the insights, tips, and news they brought us this year! They make the PPC community a better place 👏
In a special episode,
@shepzirnheld
and
@gregfinn
reveal who made this years
So This Is What One Of Our Clients Google Business Profiles Looks Like Right Now.
And So Of Course Like Any Normal Person, I Set It To Techno Music. Enjoy! LOL
BREAKING NEWS.
It Looks Like Google Just FULLY Rolled Out Branded Local Services Ads And It's NOT A Setting That You Can Control.
WTF? I Thought That This Was Going To Be A Opt In Setting?
Also A Ton Of Wild Inconsistencies With This. Still Digging Into This Will Report
So Just When I Think Google Does Something With Good With A New Feature, They Have To Immediately Let Me Down By Being Grimy AF!!!
After You Text A Business In LSA They Show Your Competitors And Say "Quickly Message Other" Just So They Can F**KING Charge Everyone! WTF?
You
Also just to clarify here when I say it doesnt work. Oh it works in that provides more conversions. 1000% no debating that fact. The issue is that LEAD QUALITY is a super important factor in legal advertising. Lawyers are looking for super specific leads. Broad match and smart
Ughh This Is A Cess Pool.
They Now Showing 4chan In Forums Tab On A Search For "Work Injury Lawyer"
Please Read The Meta Description To See The Relevancy To My Search.
Finally figured out what these are!!!
They are ads where advertisers have Automated location assets enabled and have the "grant Google License to use merchant photos and other rich media from GBP"
Attaching a video of the photos expanding into a carousel. It's actually kind
@Zooglymedia
We are! It's a fragile ecosystem. Ads don't work without organic content being part of the mix. We know ads will be there, but we are concerned how this huge change will effect the fragile ecosystem.
@Nyury1011
@nandoodles
@WSJ
@YouTube
@GoogleAds
Your talking about the difference between professional advertiser who is on top of all of Googles changes an amateur advertiser who thinks he knows what he is doing by pushing some buttons.
So our client was overcharged $10,000 and the solution from Google to get the money returned was to close our account?
This is an account with 20 years of history. What is happening?
I had a bad day today, but then was reflecting on how if Google wasnt such a complex mess/nightmare that I wouldn't have a job. So just wanted to say that Im grateful for the complex nightmare that I have chosen to spend my life trying to figure out. So thanks Google!! Keep
Im Legit Gonna Lose It Here Because Here Is The FUCKING EXPLANTION:
"We made this change based on user feedback that it was difficult to measure the impact of upgrading a campaign to broad match, as the traffic would match to other parts of the account, thereby skewing the
Honored and amazed to be named as one of the top contributors to Search Engine Roundtable for 2023!
2023 was the year of putting myself out there. While this will be my 13 year in paid search, this year was the first year that I tweeted, posted on linkedin or really spoke at
So Is Temu Now Just Using Dynamic Keyword Insertion And Bidding On Every Word That Get Searched On The Internet?
"Awesome Adsquire & High Quality Here On Temu"
We Are A Service, Not A Product!....Yikes LOL.
Had such an awesome time at
@brightonseo
San Diego!!!
Was so amazing to be able to meet everyone in person!
Our team is now primed & ready to go with fresh tools and insights for our clients!
Thanks to the team at
@MarketingOClock
for letting me make a cameo appearance on
@MortgageKeem
@bennyjohnson
My office is a block away from Rittenhouse square, bookmarking this so I can take pictures on my lunch break. Are you downtown a lot Royersford? Or are you talking about sensationalized media coverage? I walk to and home from work and live South Philadelphia and pretty much
Spoke At SMX Advanced Today In "The Great Debate" And Oh What A Great Debate It Was!!!
Still Always So Humbled To Be Involved In These Epic Events With All The Biggest Names In Search.
There Are So Many Unique Solutions In Marketing And So There Are No Winners Or Losers Here,
Google Is Pulling Out All The Scumbag Stops And Is Now Actively Monetizing Businesses Google Business Profiles With Local Services Ads For ALL Of Their Competitors Directly In Their Own Google Business Profile. When Will The Greed Stop? This Is A Terrible Look And Move.
Sorry For All Of The Aggressive Tweets, But That GML Was Terrible.
Basically, Trust Ai, A Bunch Of Automated Garbage That Isnt Going To Work, Give Us All Of Your Business Data And The Power Pair.
Us Or How We Will Use To Ai Was Ignored. Just Trust The Machine.
Ummmmm WTF?!?!?!
Think We Just Cracked The Code On What They Doing With Brand Stuff.
Now When You Click On Location Extensions/Assets In AN AD, They Showing Other Brands ADS ON YOUR LOCATION EXTENSIONS!!!!!
Hoping This Is A Bug From Recent GBP Updates, But Tbh I Dont Think
Wow, Just Wow.
A Client Just Sent Me This Screenshot Of A Pop Up In His GMAIL Account About Setting Up A Consultation For Google Ads. IN HIS GMAIL ACCOUNT!!!!
So That Just Happened.....Jesus SMH.
#PPCchat
@JoyanneHawkins
This is messed up. How do they know what someones intent is when they are searching for a business. I might want to go somewhere tomorrow but be searching maps the night before and now I just wont see those options?
A Client Yesterday Said A Digital Marketer Hit Him Up Yesterday And Said "Hey You Shouldn't Be Bidding On Your Brand Name In Google Ads"
I Understand This Is A Hot Button Topic Of Debate, But With All The Moves Google Is Making With Competitor Ads, If There Was Ever A Time That
Guys Don't Worry, The Google Ads Change Yesterday Was Just A Change To Definitions, It Doesn't Change Anything With Auctions Or Anything.
Thats Why We Sent An Official Email To ALL Advertisers And Put Banners In All Accounts About This Silly Little Change That Doesn't Really
Setting up new campaigns is Google Ads is STRAIGHT GARBAGE now.
I just went in an infinite expansion loop for 20 minutes and it still wouldn't let me publish the campaign. SMH
Expand targeting, add more audiences, increase budget, accept optimized targeting. SMH
So Are Search Queries Just Completely Made Up Now?
Im Starting To Get The Feeling That Yes, Yes They Are!
TWO = Exact Match For DUI
"Man I Got Pulled Over For "TWO" This Weekend. Does Anyone Know Any Good "TWO" Lawyers??!?!?!"
#PPCchat
So I got an email from a Google "Rep" this morning about an account from a company that I worked at over ten years ago and have had nothing to with since then.
Beyond the constant harassment calls and emails from Google/Teleperformance/Regalix "Reps" about accounts that we
WOW! Would of been nice to get an announcement on this one!
Quality score is a diagnostic tool now. So I guess "Ad Strength" is the new quality score?
Not happy about any of this!
#ppcchat
This Ad Type Is Some SERIOUS DOGSH*T!
Also What Are We Calling This New Ad Format? And Why Was No One Informed About It?
How Does It Work? Are Impressions Counted For Advertisers That Are NOT Shown In The Initial Ad, But Are In The Scroll?
How Do Auction Dynamics Work For
Paid search is wild! Just had a call with a Cali client who we made really busy. He is consistently signing up 5-10 cases a week.
During our call one of his staff busted into his office and quit in front me while on a google meets.
Leads and new business more often than not
Im Sorry D Is Incorrect!
We Would Have Accepted A,B Or C.
But Thanks For Playing Today And As A Consolation Prize You Have Won Leads Who Are Looking For A Completely Different Law Firm And A Decreased Advertising Budget!!!!
#PPCchat
A Lesson In Negative Keywords On Google Ads.
Did You Know That Most Symbols Are Not Included In Search Terms And Are Ignored In Negative Keywords?
Have You Ever Added A Negative Keyword Only To See It Reappear In Search Terms?
Here Is A Real Life Example - The Search Term
Our clients account got shut down after running for 5 days and was immediately required to verify. We submitted verification and it has been 5 business days and the account is still not reactivated. I went to contact Google support and my only option is "Community" LOL
#PPCchat
Big Change To Google Local Services Ads.
You Can Now Send Message Leads To A Specific Phone Number With Text Messages.
This Solves A Big Problem For Clients Who Don't Frequently Log Into A Gmail Account. Good Stuff!!
#ppcchat
@frantzfries
Meta: “ok so lets do 3 days without ads while we get everyone into platform and then…..500m ads right after that. Also lets push ads from facebook and insta where they are stale and not performing great and call it something else as an ad on and charge more! Brilliant”
Google Just Stopped Serving One Of Our Branded Keywords And Labeled It "Low Search Volume"
Bet Anyone $1,000 That It Is Aggressively Serving In ALL Other Legal Campaigns.
Please Stop These Games! This Isn't Clever, It's Just Scummy.
Is it just me or are competitor terms in Google ads matching to phrase match keywords at an ALL TIME HIGH right now?
Im talking 500+ new competitor terms in the last week per account. Never seen this bad before.
Google Ads 2023:
Hey you're invited to opt in!
But also we are forcibly opting you in on these other 3 accounts!
Oh have questions? Here is this phone number that no human will ever answer or be able to help you do anything at all.
Good luck everyone! LOL
#PPCchat
Here is the full exhibit.
Also btw, "Cleverer expanded match & auction pricing" is what they are doing right now with ML or what they are calling "AI" and history is again repeating itself.