Joy Hawkins @JoyanneHawkins Twitter profile

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Joy Hawkins

2 days

Think domain authority matters for link building? I cracked the REAL formula after 3 years 🚀 Learn the 4 key factors that actually drive backlinks' value: Link below 👇

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Joy Hawkins

@JoyanneHawkins

3 years

No it's called creative SEO 😏

Chris Tweten 🍁 | SaaS SEO

@ctwtn

3 years

Is this considered black hat #SEO ?

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Joy Hawkins

@JoyanneHawkins

7 years

We just launched a new free resource on our website that is going to list all the major local algorithm updates, feature changes, and policy changes that we discover in Local SEO. It will be updated weekly and alerts will be sent out via our newsletter.

Timeline of Local SEO Changes in 2024 | Google My Business Update History

Google changes something related to Local SEO very frequently. This timeline is updated weekly and contains all the known updates to Google My Business or Local SEO since 2018. We will also include...

www.sterlingsky.ca

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Joy Hawkins

@JoyanneHawkins

5 years

SUPER excited to announce that @SterlingSkyInc has acquired @localu and will have @mblumenthal & @MaryBowling working alongside our team next year to continue helping it grow & thrive. Also - @CarrieHill and @keyserholiday are joining our team in 2020 🤩

Sterling Sky Acquires LocalU, Continues Building Local SEO All-Star Team - Sterling Sky Inc

I’m extremely excited to officially announce that Sterling Sky has acquired LocalU. It was founded in 2009 by several well-known experts in the Local Search

www.sterlingsky.ca

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Joy Hawkins

@JoyanneHawkins

10 months

😱Well the news is out, the new ranking factor we are seeing that has a massive impact on ranking is HOURS. We're seeing that businesses literally vanish in the local pack when they are not open. We started seeing this with the November 2023 core update. This is also making

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Joy Hawkins

@JoyanneHawkins

6 years

Thanks for the helpful tip @GoogleAds . I'll get right on that 🙄

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Joy Hawkins

@JoyanneHawkins

4 years

PSA: Don't use your phone to manage Google My Business if you are also in the habit of taking nude photos. 😂

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Joy Hawkins

@JoyanneHawkins

5 years

Instead of boosting a Facebook post, take out a $20, light it on fire and take a video of it - it will probably produce a better ROI 🤣 @danaditomaso #ABATECHSHOW

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Joy Hawkins

@JoyanneHawkins

8 months

Really love this Chrome extension that calculates %s for me in Search Console. (Link in reply)

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Joy Hawkins

@JoyanneHawkins

5 years

Very excited to share my first-ever Whiteboard Friday! How Does the Local Algorithm Work? via @moz

How Does the Local Algorithm Work?

Driven by proximity, relevance, and prominence, Google's local algorithm plays by a few different rules. Get the scoop on how it all works from local SEO extraordinaire, Joy Hawkins, as she offers a...

moz.com

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Joy Hawkins

@JoyanneHawkins

6 years

So now we're seeing Google Posts show up in the 3-pack as well as the Local Finder! 😲

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Joy Hawkins

@JoyanneHawkins

3 years

How not to do Google Posts....🤦‍♀️

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Joy Hawkins

@JoyanneHawkins

5 years

Pretty excited about this announcement.

Stop Project 2025 Jason Brown 🇺🇦

@keyserholiday

5 years

The new CEO of @localuniv our awesome @JoyanneHawkins

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Joy Hawkins

@JoyanneHawkins

4 months

In case you're wondering, that test that @randfish had us do on the webinar with @iPullRank where a few hundred people searched "vietnamese restaurant seattle" and clicked on the Google Business profile for a specific business. This is how they rank right now. 🤯

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Joy Hawkins

@JoyanneHawkins

4 years

Google has just launched a new handy tool to help people keep track of reviews they have reported to Google for removal. via @localuniv

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Joy Hawkins

@JoyanneHawkins

3 months

Whoa. Seeing AI Overviews being used as descriptions for Google Business Profiles. These are not descriptions the business has entered themselves.

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Joy Hawkins

@JoyanneHawkins

2 years

🗒️ Do Services in GBP Impact Rankings? 🤯 We redid a 2020 case study and the new results may be shocking!

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Joy Hawkins

@JoyanneHawkins

5 years

Whoa...the "Request a Quote" button is now showing on branded searches on desktop and it's HUGE.

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Joy Hawkins

@JoyanneHawkins

6 years

Anyone in Local SEO - this is HUGE news. There is a new way to report spam to the Google My Business team:

Huge News: A New Way to Report Spam on Google My Business | Google...

Marrissa Nordahl from Google just posted an announcement that there is a new way for users to report offenders that are spamming on Google Maps/Google My Business. You can now do so by filling in...

localsearchforum.com

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Joy Hawkins

@JoyanneHawkins

7 months

Local SEO in 2024 🤣

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Joy Hawkins

@JoyanneHawkins

6 months

Great to know that Reddit, Quora, and a 3-year-old Avvo thread are "better" results for this legal query than the American Bar Association 🤦‍♀️ Makes it even better that the top answer on one of the Reddit threads is from someone with an 18+ profile with some answers so gross I

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Joy Hawkins

@JoyanneHawkins

1 year

This is NUTS. I've always wondered if hiding your address on a Google Business Profile had any impact on ranking, but was not expecting this...

Does Hiding Your Address Impact your Google Business Profile Ranking? - Sterling Sky Inc

If you’re aware of Google’s guidelines, you probably know that Google has a guideline for home-based businesses. This comes into play a lot with service area businesses like a plumber who drives to...

www.sterlingsky.ca

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Joy Hawkins

@JoyanneHawkins

6 years

Just got my first set of business cards (yes it took me a year to get business cards) and decided to get my Knowledge Panel on the back.

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Joy Hawkins

@JoyanneHawkins

1 year

Just a quick PSA to not use impression data in Search Console as a KPI of any kind.

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Joy Hawkins

@JoyanneHawkins

2 years

Look what happens when you switch your video embeds from YouTube to Vimeo and then back to YouTube.

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Joy Hawkins

@JoyanneHawkins

5 years

Super excited about this. You can now report a spammy user on the Google Maps app. #StopCrapOnTheMap

Google Maps Allows Users to Report Spammy Users | Google News...

I'm very happy to see that the Google Maps app now gives you an option to report a spammy user/Local Guide.

localsearchforum.com

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Joy Hawkins

@JoyanneHawkins

4 years

Google has updated the options for flagging reviews in Google My Business. via @localuniv

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Joy Hawkins

@JoyanneHawkins

4 years

What's the coolest SEO Tool? "The coolest tool is your F****ing brain" @wilreynolds #pubcon

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Joy Hawkins

@JoyanneHawkins

5 years

Being able to chose your own photo that displays in the SERPs will relieve a lot of headaches from SMBs.

Helping businesses capture their identity with Google My Business

Google My Business is rolling out a set of features to assist businesses in reflecting their own unique identity.

blog.google

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Joy Hawkins

@JoyanneHawkins

4 years

My husband recently got laid off and is looking for new employment. His background is in video editing but he's also open to learning something new. Please let me know if you have any good opportunities for him. Retweets appreciated! 🙂

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Joy Hawkins

@JoyanneHawkins

4 years

Google just added this to their guidelines for Google Posts: Google My Business is not meant to be a forum for general political, social commentary, or personal rants. Content that does not meet this standard will be removed.

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Joy Hawkins

@JoyanneHawkins

4 years

A brand new GMB listing. The website isn't even a month old, has zero backlinks, the listing has no reviews, and the site is not optimized yet. However, they rank thanks to keywords in the business name. Google needs to fix their algorithm. #StopCrapOnTheMap

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Joy Hawkins

@JoyanneHawkins

5 months

Remember when SEOs said that featured snippets were going to kill website traffic? Maybe they did for some very specific queries like "what's the weather", but at my agency we optimize for them like crazy because they result in an insane amount of MORE traffic if you get one.

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Joy Hawkins

@JoyanneHawkins

3 years

This new FREE Chrome extension gives you a pretty cool overview of things like categories and reviews on a GMB listing.

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Joy Hawkins

@JoyanneHawkins

7 months

Uh, how does LinkedIn outrank Google for a query about a Google update 😂

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Joy Hawkins

@JoyanneHawkins

2 months

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Joy Hawkins

@JoyanneHawkins

6 years

Apparently 16% of the population of Charlotte, NC have left a review for this one self storage place. 🙄

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Joy Hawkins

@JoyanneHawkins

3 years

Google is prompting people to search for women-led businesses on their homepage. If you're a woman running a business, it's a good idea to get this attribute added to your GMB listing!

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Joy Hawkins

@JoyanneHawkins

4 years

Google My Business adds messaging to desktop interface

Businesses can now message with customers through their web browser, not just the mobile app.

searchengineland.com

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Joy Hawkins

@JoyanneHawkins

4 months

Just saw ANOTHER business who had someone move their pin 2 hours away from their actual location. And yep, of course, their rankings tanked. This is getting insane. #StopCrapOnTheMap

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Joy Hawkins

@JoyanneHawkins

10 months

🎉🎉If you haven't signed up for our free webinar Thursday, you're gonna want to do that. Today, my team discovered a NEW ranking factor that I have not published yet (blog + video coming soon). This is very recent, something that changed in the last few weeks after the last core

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Joy Hawkins

@JoyanneHawkins

3 years

Well, the new name is finally showing up in the GMB dashboard this morning. So I guess I have to call it the GBP Manager now instead of GMB dashboard. This is going to take a while to get used to 😒

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Joy Hawkins

@JoyanneHawkins

2 years

I am beyond thrilled to announce that @noahlearner will be joining the @SterlingSkyInc team next month. Sometimes I feel like I'm living in a dream world when I think about how many talented people I get to surround myself with every day. 🎉

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Joy Hawkins

@JoyanneHawkins

2 years

Google just added a new feature to the dashboard that allows businesses to easily make embeddable maps for their website and supports multi-location businesses. via @ColanNielsen @localuniv

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Joy Hawkins

@JoyanneHawkins

5 years

There is finally a "temporarily closed" button inside the Google My Business dashboard!

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Joy Hawkins

@JoyanneHawkins

5 years

It's been 9 months since we've taken over the Local Search Forum and I'm really excited to say that our traffic has officially doubled! @LocalSearchLink If you haven't joined already, you really should 😉

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Joy Hawkins

@JoyanneHawkins

4 years

Want a great example of how broken Google's local algorithm is? This is why fake lead generation listings will never die. It's just too easy to get them to rank. Google needs to stop weighting keywords in the business name so heavily. cc: @dannysullivan

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Joy Hawkins

@JoyanneHawkins

5 years

"We found a strong correlation between higher spending and higher client satisfaction. In fact, clients that spent over $500/month [on SEO] were 53.3% more likely to be “extremely satisfied” compared to those that spent less than $500/month."

The SEO Services Report

A report on the SEO services industry, including lots of new data and stats.

backlinko.com

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Joy Hawkins

@JoyanneHawkins

5 years

Google changing the green ad labels to black on mobile resulted in about a 16% increase in CTR. @randfish #Mozcon

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Joy Hawkins

@JoyanneHawkins

3 years

SEOs everywhere: OMG your page speed. Get your page speed higher or you won't rank. Meanwhile, the page that continues to rise and rise for one of the most competitive keywords I've touched in my career:

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Joy Hawkins

@JoyanneHawkins

4 years

Hey @PatrickMahomes us here at @SterlingSkyInc love your choice of baby names 😍😂

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Joy Hawkins

@JoyanneHawkins

4 years

Wondering what URL you should link your GMB listing to? The homepage? A location page? Something else? See what we found when we measured how the Google My Business landing page impacted ranking in the local pack (3-pack).

Does the URL You Link to in Google My Business Impact Ranking in the Local Pack? - Sterling Sky Inc

Wondering what URL you should link your GMB listing to? The homepage? A location page? Something else? See what we found when we measured how the Google My Business landing page impacted ranking...

www.sterlingsky.ca

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Joy Hawkins

@JoyanneHawkins

7 months

😱This new spamming technique is BONKERS. I just escalated a thread on the forum, so hopefully Google fixes it soon. Several businesses with completely different addresses are all now showing up pinned at the same location. I think there is a good chance this is intentional.

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Joy Hawkins

@JoyanneHawkins

5 years

There are a LOT of things with Google My Business that are not functioning as normal right now due to COVID-19. Many of these just started on Friday. I have compiled a list of everything I'm seeing thusfar here:

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Joy Hawkins

@JoyanneHawkins

10 months

Well it's confirmed guys! This is a ranking factor and did change recently.

Google SearchLiaison

@searchliaison

10 months

@JoyanneHawkins The team tells me we've long used "openness" as part of our local ranking systems, and it recently became a stronger signal for non-navigational queries. This might change in various ways, as we continue to evaluate the usefulness of it, however.

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Joy Hawkins

@JoyanneHawkins

4 years

Eeeekkkk I'm keynoting at the next Pubcon! I'm both extremely excited + nervous!

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Joy Hawkins

@JoyanneHawkins

4 years

Google is like a drug dealer: get everyone dependent on GMB, then start charging them for access and fancy new features. 😂😂😂 from @DarrenShaw_

2023 Local Search Ranking Factors Report from Whitespark – Increase local SEO rankings

Whitespark’s 2023 Local Search Ranking Factors survey results! Learn from the top experts in local search about what’s working to drive rankings and conversions in local SEO, and what’s not.

whitespark.ca

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Joy Hawkins

@JoyanneHawkins

11 months

Wow, this feature is really cool. Seeing it for tons of local businesses. Definitely gives them a more compelling reason to have a regularly-updated blog.

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Joy Hawkins

@JoyanneHawkins

4 years

The guidelines for Google My Business were updated again. I believe this time it does change things. I've never heard GMB say that service area businesses qualify for multiple listings if they have different staff before. I've updated my article:

Google My Business Updates the Guidelines for Service Area Businesses & Virtual Offices - Sterling...

September 24, 2020 Update

www.sterlingsky.ca

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Joy Hawkins

@JoyanneHawkins

5 years

Despite all the talk of "more interactions happening on Google", I'm still seeing increases in traffic to websites from GMB over the last couple of years. The death of the website is a myth.

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Joy Hawkins

@JoyanneHawkins

2 years

Local SEOs if you are using Search Console to track activity from the 3-pack you could be looking at some seriously wrong data. Check out this test I recently did and feel free to chime in -

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Joy Hawkins

@JoyanneHawkins

4 months

Seeing QR codes for some business listings on Google Maps! h/t @jlmosebach

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Joy Hawkins

@JoyanneHawkins

4 years

Google Maps is now showing address numbers directly on the map. This is a super helpful feature!

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Joy Hawkins

@JoyanneHawkins

5 months

Google has added a bunch of new business categories! Some notable ones include: ➡️ Gutter service ➡️ Junk removal service ➡️ Home staging service Full List:

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Joy Hawkins

@JoyanneHawkins

1 year

Well after a year, hundreds of hours, and over a hundred videos, we just hit our first milestone of 1000 subscribers on YouTube. It takes a lot of work to grow an audience there but will be worth it. 🏆🎉

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Joy Hawkins

@JoyanneHawkins

5 years

I'm super honored to be promoted along with @TheSocialDude to Platinum Product Expert status on the Google My Business forum. Previously, there was only 1 of these on the GMB forum (Helmut, who isn't on Twitter). The @GooglePEProgram is an awesome group to be a part of.

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Joy Hawkins

@JoyanneHawkins

4 years

I wonder who this web design company pissed off? Someone changed their name to "Closed" and their business category to "garbage dump". 🤷‍♀️ #stopcraponthemap

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Joy Hawkins

@JoyanneHawkins

5 years

Here is my write-up on @sengineland about what we're seeing with the Bedlam update. Even as of today, we're still seeing drastic shifts in the local results.

Local SEOs still seeing volatility in ranking with Google's latest algorithm update

The local search updates this month seem to be about relevance and how Google understands search terms for a business. But a lot of new spam is surfacing as well.

searchengineland.com

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Joy Hawkins

@JoyanneHawkins

5 years

Next time someone asks me about the importance of voice search I will remind them of how I just told my Google Home to turn the lights off and instead it started playing Fight Song. We have a long way to go people... 😂

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Joy Hawkins

@JoyanneHawkins

5 years

It's now been 1 year since we took over the Local Search Forum. Traffic has grown 168% and continues to rise. @LocalSearchLink . We have lots of very exciting plans for next year that we'll be announcing at @localuniv in a couple weeks!

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Joy Hawkins

@JoyanneHawkins

4 years

Throughout the years, we have learned a lot about Google My Business suspensions so @ColanNielsen and I put together this guide to help answer most of the frequently asked questions about them:

The Ultimate Playbook for Google Business Profile Suspensions - Sterling Sky Inc

This article explains the 2 types of suspensions, how you know if you received a suspension, why listings get suspended, clarification on if suspensions impact ranking, how to avoid a suspension, and...

www.sterlingsky.ca

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Joy Hawkins

@JoyanneHawkins

4 years

One of the many reasons why @CarrieHill has been such a great addition to the @SterlingSkyInc team! ❤️👊

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Joy Hawkins

@JoyanneHawkins

4 years

Does adding keywords in an image filename help ranking in the 3-pack?

Does Adding Keywords in an Image Filename Help Ranking? - Sterling Sky Inc

Wondering if keywords in the filename of an image have any impact on ranking in the local pack? We decided to test the impact of adding keywords to the image filename and then uploading them to a...

www.sterlingsky.ca

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Joy Hawkins

@JoyanneHawkins

6 years

Well for those who were wondering - Yes, we ( @SterlingSkyInc ) acquired the Local Search Forum this month. Very excited for what we have in store to continue to make this a huge valuable resource to the Local Search community. @LocalSearchLink

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Joy Hawkins

@JoyanneHawkins

4 months

I constantly remind myself of this. Next time you feel the need to call out another SEO or Googler for something they said that you don't like, just remember that ruining their day is not the best way to make your day better. People might seem like they are tough. They aren't.

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Joy Hawkins

@JoyanneHawkins

5 years

The next time you feel like outing someone on Twitter, I would encourage you to pause and consider the outcome it might have on that person's well-being. As someone who was bullied growing up, I cannot express how much better life would be if there was less of this on Twitter.

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Joy Hawkins

@JoyanneHawkins

3 years

It's official. Google My Business is getting rid of the site manager role.

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Joy Hawkins

@JoyanneHawkins

7 years

OMG I just spotted the first 3-pack ad on a computer!!! #ItsComing #AdDomination

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Joy Hawkins

@JoyanneHawkins

4 years

If you're still relying on citation building as a primary way to build local pack rankings, you should probably re-visit that strategy. #WLSS

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Joy Hawkins

@JoyanneHawkins

6 years

I'm now officially a Google Trusted Verifier. So excited about how many trees I'm gonna save! 🤩

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Joy Hawkins

@JoyanneHawkins

11 months

If you are noticing a lot less improvement from your local citation campaigns/efforts lately, this might help visually explain why.

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Joy Hawkins

@JoyanneHawkins

7 months

I spoke recently on one of our webinars about how we've been encouraging clients to list prices on their websites and how it's leading to more traffic and conversions. Just posted my second case study about it:

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Joy Hawkins

@JoyanneHawkins

4 years

Did you know that if you have the Google My Business messaging feature activated, Google could actually be prompting your prospects to also contact your competitors? 😬h/t @sherrybonelli via @localuniv

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Joy Hawkins

@JoyanneHawkins

5 years

Super excited about my room upgrade for #localu My kids would be so mad if they knew I was sleeping here.

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Joy Hawkins

@JoyanneHawkins

3 years

Google is testing a red dot on the Google Maps app for businesses that have added a Google post recently. via @localuniv

Google Maps Highlighting Businesses That Have Posted Recently - Local University

Today I spotted a test that Google is doing on the Google Maps app. So far, none of my colleagues have been able to reproduce this themselves. What I'm

localu.org

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Joy Hawkins

@JoyanneHawkins

4 years

Whoa, Google My Business just added 42 new categories and updated 2 others!

New Google My Business Categories [Updated Monthly] - New, Deleted, and Updated Categories

We monitor any changes to the list of categories Google currently has in the United States of America (USA) and update this table monthly with any new Google My Business categories that get added,...

www.sterlingsky.ca

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Joy Hawkins

@JoyanneHawkins

6 years

Whoa this is huge!

Dave DiGregorio

@deegs20

6 years

First time I'm seeing snippets from Google Posts being pulled into the local finder. Y'all seen this before? @mblumenthal @JoyanneHawkins @ndyjsimpson

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Joy Hawkins

@JoyanneHawkins

3 years

Super proud of @ColanNielsen 's first piece on @sengineland . It's a must-read: The real-world impact of keyword stuffing in Google My Business.

The real-world impact of keyword stuffing in Google My Business

Many businesses are rebranding completely to skirt Google's guidelines. But when everyone does it, it becomes a branding nightmare.

searchengineland.com

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Joy Hawkins

@JoyanneHawkins

4 years

Does building backlinks to your GMB listing help it rank better? I can't tell you how often I hear this question so I'm very happy to publish our findings after testing this:

Does Creating Backlinks to Your Google My Business (GMB) Listing Help Ranking? - Sterling Sky Inc

Does building backlinks to your Google My Business listing help it rank better? Depending on who you ask, you will get a very wide variety of answers to this question. We wanted to test it for...

www.sterlingsky.ca

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Joy Hawkins

@JoyanneHawkins

5 years

So incredibly proud of the in-house publicist I hired last year. @WesThePublicist just shared these stats with me from the last year: - 273 articles placed successfully - 50 losses (pitches that failed to land) - 27 outstanding, but recent 80%+ closing rate. Amazing work!🥇

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Joy Hawkins

@JoyanneHawkins

3 years

The Vicinity Update: What You Need to Know About Google's Largest Local Algorithm Update in 5 Years via @sterlingskyinc

The Vicinity Update: What You Need to Know About Google's Largest Local Algorithm Update in 5 Years...

On December 8th, one of our forum users asked about some serious differences they were seeing in the local pack results. The thread quickly started getting a

www.sterlingsky.ca

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Joy Hawkins

@JoyanneHawkins

5 years

Last week, @ndyjsimpson shared this incredible tool with me that allows you to see what entities Google associates with an image. Check it out here >

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Joy Hawkins

@JoyanneHawkins

3 years

This weekend, my sister got to bring home Zeph. He is a 1-year-old baby from Eastern Europe with Down syndrome and is the 2nd special needs adoption they have done. I have a lot to be thankful for. 1/5

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Joy Hawkins

@JoyanneHawkins

5 years

Does adding Unicode to title tags increase click-through-rate? We decided to test it on our site and share the results:

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Joy Hawkins

@JoyanneHawkins

4 years

We just added a new free resource on our website. You can now see what Google My Business categories were added, removed, or updated recently. I'll be updating this monthly!

New Google My Business Categories [Updated Monthly] - New, Deleted, and Updated Categories

We monitor any changes to the list of categories Google currently has in the United States of America (USA) and update this table monthly with any new Google My Business categories that get added,...

www.sterlingsky.ca

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Joy Hawkins

@JoyanneHawkins

6 years

This is brilliant.

Glen Allsopp 👾

@ViperChill

6 years

Zendesk generated $430m in 2017. They also created a fake band to rank for people searching for 'Zendesk alternative' 😂.

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Joy Hawkins

@JoyanneHawkins

7 years

You know someone is searching google using voice search when you see a keyword like this. 😅

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Joy Hawkins

@JoyanneHawkins

4 years

Having fun playing with the new Chrome Extension from Pleper. While in Google Maps, you can quickly see a comparison of what categories businesses are using, along with how many reviews they have, on average.

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Joy Hawkins

@JoyanneHawkins

5 years

Whoa this change is really cool. Mobile SERPs for local branded queries are mixing the local knowledge panel with organic results. #LocalSEO

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Joy Hawkins

@JoyanneHawkins

4 years

I just published an article that explains how the local filter works and clarifies that it can actually suppress the ranking of a listing, not just remove it completely from ranking in the local results.

Is Your Google My Business Listing Getting Filtered? - Sterling Sky Inc

This article is part 1 of 9 from my LocalU presentation from March 2020. If you missed the event, the videos are available for purchase here.

www.sterlingsky.ca

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Joy Hawkins

@JoyanneHawkins

11 months

What it looks like when the only impressions are coming from other SEOs' rank trackers. 😑

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