Victor Vo @vthemarketer Twitter profile

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Victor Vo

@vthemarketer

3 months

Crush META ads with AI. Here’s how:

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Victor Vo

@vthemarketer

2 months

Why do some ads work while others flop? Let me break down the anatomy of a high-performing Meta ad for you. Here's the breakdown (in 4 simple steps):

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Victor Vo

@vthemarketer

3 months

What is Offer-based copy? It’s for the “I am right on the edge of buying, I just need a little push!” viewers. Here are some of my absolute favorites (just use these!):

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Victor Vo

@vthemarketer

3 months

Did META ads stop working? Did you have exciting results, but it seems like everything is going downhill lately—with no sign of improving? Here’s the fix.

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Victor Vo

@vthemarketer

4 months

If companies want someone to go in, run ads, push buttons, and just do what you say… There are plenty of agencies and freelancers out there (I recommend Upwork for this) It’s like a commodity at this point.

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Victor Vo

@vthemarketer

3 months

If you're not stealing from your competitors, you're losing out on winning ideas. Here's how to convert your competitor's ideas into insights for your brand:

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Victor Vo

@vthemarketer

2 months

AI can't write Ad Copy for you. But it can make it better. Here's how to use AI to improve your Ad Copy:

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Victor Vo

@vthemarketer

2 months

5 High-intent Offer Headlines: (use these and CRUSH your next campaign)

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Victor Vo

@vthemarketer

3 months

Don’t guess your ad hooks - test them instead. Here’s how to run ‘hook tests’ properly:

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Victor Vo

@vthemarketer

3 months

The 4 MOST common issues wellness and beauty brands face when scaling their paid ad strategy:

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Victor Vo

@vthemarketer

3 months

Finding the high-performing ad-creatives isn’t a mystery. There’s a streamlined method anyone can use to do this well. Here’s how to do high-volume hook testing for less than $15 per ad:

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Victor Vo

@vthemarketer

2 months

Recently, a brand owner asked me, "What should I expect from working with freelancers or an agency to outsource ads?" But the question he really wanted to ask me was: How do you even choose between freelancers and agencies for your ads?

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Victor Vo

@vthemarketer

3 months

One thing you have to keep in mind while running campaigns: CHECK YOUR ASSUMPTIONS. The creative you like least might perform the best.

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Victor Vo

@vthemarketer

2 months

Want to write copy that converts well? Here’s how (simple steps):

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Victor Vo

@vthemarketer

2 months

Insights from competitors are your shortcut to high converting ads. They’ve already spent money to identify winning angles that work for your audience. Take advantage of that and make your ads even better. Here’s how:

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Victor Vo

@vthemarketer

2 months

Want to know how to use your customers’ own words to sell to them?

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Victor Vo

@vthemarketer

3 months

A massive part of creating great ads comes down to the following:

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Victor Vo

@vthemarketer

2 months

Meta Ads can be a nightmare to figure out on your own. If you’re a health and beauty brand, this is for you… Here’s a strategy to crush META ads with AI:

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Victor Vo

@vthemarketer

4 months

Most of the founders I talk to don’t realize that once you choose your creative testing budget, it should be split again between Creative Testing vs. Creative Optimization. Creative Testing = big swing creative tests to find new winning creative structures and concepts

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Victor Vo

@vthemarketer

2 months

Everyone running ads are frustrated with ad performance and the rising CPC. To top it off, they don't know what to do about it. Here’s what to do so you’re ahead of the pack:

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Victor Vo

@vthemarketer

3 months

Let’s say you have strong copy, strong visuals, and appropriate media buying… But you aren’t converting. The problem is likely one thing. Your landing page. Here’s the 4-point checklist we use to analyze landing page performance:

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Victor Vo

@vthemarketer

3 months

If you are having difficulty in the creative phase for making ad-creatives, here’s an actual life-hack: Search your competitor’s FB ads library. Especially for competitor’s in your niche that are doing well.

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Victor Vo

@vthemarketer

3 months

Advertising for every health and beauty brand WILL FAIL in 2024 because of this… It’s not obvious. It’s a slow burn, but once it hits, profits plummet.

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Victor Vo

@vthemarketer

2 months

The biggest lever to pull right now going into Q4 to exceed your revenue goals. To make this make sense, you should already know what your CLTV. This is how much a customer is worth to your business. To scale your business, it goes beyond acquiring more customers.

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Victor Vo

@vthemarketer

3 months

Let's talk about the cost of not having a strong ad-creative structure. It's a brutal issue many brands face. Here’s why it matters and what you can do about it. 👇

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Victor Vo

@vthemarketer

4 months

Good agencies vs. Great agencies vs. Us. Good Agencies: The Basics • Ad Management: They run your ads and send you reports. • Basic Optimization: They tweak things here and there.

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Victor Vo

@vthemarketer

3 months

Scaling Ad Campaigns: Vertical vs. Horizontal Strategies

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Victor Vo

@vthemarketer

3 months

3 types of Ad Creatives that people don't know how to categorize:

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Victor Vo

@vthemarketer

2 months

If you've done your research but your ads don't perform. Your ad copy could be failing you. Here's how to fix it:

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Victor Vo

@vthemarketer

4 months

Growing up, there wasn’t space for complaining or crying. My family are all refugees from Vietnam during the war. And when they got here to the US, they rolled up their sleeves and started working hard. They didn't sit around and just wait.

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Victor Vo

@vthemarketer

3 months

“Gift Card” Looks like you forgot your gift card… Gift Card Code: Get20 ($20 off) Use it here → LINK

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Victor Vo

@vthemarketer

3 months

“Sold Out + Offer”: BRAND/ITEM - sold out twice. Now back in stock. Don't miss out again. 20% OFF until the 30th. Use code X. Get it here → LINK

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Victor Vo

@vthemarketer

3 months

The 3 levers for revenue growth in 2024 1. Ads 2. Offers 3. Landers

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Victor Vo

@vthemarketer

3 months

When done right, this process can significantly enhance your ad performance and ROI. Happy testing!

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Victor Vo

@vthemarketer

3 months

To take it to the next level… Take the top 3 performers from several rounds of testing. The cream of the crop. And run the same experiment with those in a conversion campaign. This will give you the absolute highest performing ads, which you can back with data.

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Victor Vo

@vthemarketer

4 months

We help beauty and wellness brands get premium advertising from META and Google 3 ways: - premium ads - premium landers - and premium spend.

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Victor Vo

@vthemarketer

3 months

Solution: Analyze performance metrics to understand what works and what doesn’t, and apply these insights to optimize future ad campaigns.

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Victor Vo

@vthemarketer

4 months

In my family, if you fell down, it's was like, get up, why are you crying? There wasn’t sensitivity, which was tough but it made me strong. Really resilient in the face of difficult circumstances.

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Victor Vo

@vthemarketer

3 months

Want to know how to turn 1 UGC into 25 new creatives to test and scale? Comment “UGC” and I’ll break it down for you -and you can put it in action in less than 24 hours. 👈

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Victor Vo

@vthemarketer

3 months

7. Selecting Top Performers Identify the top 3 ads based on link click-through rates. Use these winning ads to guide future creatives. That’s the recipe. And it can be repeated across as many as you need in order to drive results for your clients or your brand.

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Victor Vo

@vthemarketer

3 months

And this one just stands alone as a consistent winner: 48 HOUR SALE 20% Off

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Victor Vo

@vthemarketer

3 months

For Meta, it’s crucial to have both pixel and api setup. And, in business manager, business owners should make sure they have good event match rates. At least 7-8/10 is the goal. 3rd party tools like Popsixle and Elevar can help even better.

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Victor Vo

@vthemarketer

3 months

When you do ad-research, you have to know what you’re looking for. There are SO MANY creatives in the ‘library’ that if you don’t have a clear set of questions, you’ll get lost. Here are the key questions that help find the right creatives - easily:

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Victor Vo

@vthemarketer

3 months

Stop Burning Cash: The No-Nonsense Formula for Meta Ad Creative Testing Wondering how much to spend on testing your Meta ad creatives? Here’s my proven formula:

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Victor Vo

@vthemarketer

3 months

Native ads > Branded Ads Why? 1. Native ads blend into content easily. 2. They look natural and relevant. So, you should:

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Victor Vo

@vthemarketer

3 months

If you are having difficulty in the creative phase for making ad-creatives, here’s an actual life-hack: Search your competitor’s FB ads library. Especially for competitor’s in your niche that are doing well.

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Victor Vo

@vthemarketer

3 months

The other day, a brand owners I met asked me, “what should I expect when working with freelancers or agencies for ads?” I responded with a question: “what’s your goal for your business”? The answer to that greatly changes my recommendations.

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Victor Vo

@vthemarketer

3 months

Focus on creating effective, engaging ads to keep your business thriving. 📩 DM me if you want help getting more winning structures.

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Victor Vo

@vthemarketer

3 months

“You Don’t Pay”: Get X BENEFIT or you don’t pay HYROS print tracking + AI will increase your ad ROI. The end. Guaranteed… Or you don’t pay.

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Victor Vo

@vthemarketer

2 months

Don’t have a big budget for professional looking ads? Just make a native lo fi ad like this

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Victor Vo

@vthemarketer

3 months

Step 1: Find the Ads Tool: Use Facebook Ad Library to look for your competitors' ads. Action: Look for ads with high run-time. They've been running for long because they work well.

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Victor Vo

@vthemarketer

3 months

3 - What’s working for competitors Look at some of your top competitors ads and posts and see what’s working well. What colors, overlays, fonts, and videos seem to always be at the top of the charts?

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Victor Vo

@vthemarketer

3 months

“Holding items for now”: We’re holding your items, for now… We’ll only be holding your items till the 30th… Start your XYZ journey now and get BENEFIT!

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Victor Vo

@vthemarketer

3 months

5 - Messaging The most important point about your messaging: Keep it simple. More often than not, choosing 1 pain point and 1 solution yields the best results.

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Victor Vo

@vthemarketer

3 months

Facebook ads are often seen as a pricey way to market your health and beauty brand. However, when executed strategically, you can significantly reduce your advertising costs. Here's a 7-step method we use to micro-test ad creatives and hooks for almost no cost:

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Victor Vo

@vthemarketer

3 months

Tips: - Emphasize on what makes your product special. - Use words that make people feel emotions (like happy or excited). - Make sure your call to actions are clear (like "Shop Now" or "Get Yours Today").

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Victor Vo

@vthemarketer

3 months

Then when analyzing them, think in terms of pacing, hook, visuals, and template — reverse engineering what’s working.

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Victor Vo

@vthemarketer

3 months

2. High Engagement: UGC drives more interaction for META ads. People engage more with content that feels real and personal, which is what native ads are.

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Victor Vo

@vthemarketer

3 months

Example: For a hair growth product, test hooks related to different pain points: - Speed of Growth: "Tired of slow hair growth? Try this!" - Product Safety: "Say goodbye to scalp irritation with our formula."

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Victor Vo

@vthemarketer

3 months

By focusing on different angles and pain points, you can identify which messages resonate most with your audience. This method provides valuable insights without the high costs typically associated with large-scale testing.

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Victor Vo

@vthemarketer

4 months

Why Partner with Us? • Experience: We’ve held director and executive roles and generated $425MM+ for brands. • Results-Driven: Our strategies are proven, and our tactics are battle-tested. • All-In Commitment: We work with you, relentlessly pursuing success.

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Victor Vo

@vthemarketer

3 months

Example: - Industry: Health and Wellness - Pain Point: Slow Hair Growth -> Test Hooks: - "Fed up with slow hair growth? Discover our fast-acting solution." - "Impatient for results? Our product speeds up hair growth like never before."

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Victor Vo

@vthemarketer

3 months

Others may not even be aware of your solution yet. You need to know this to create specific messaging for each stage of the buying process.

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Victor Vo

@vthemarketer

3 months

The truth is, lack of direction leads to wasted time and money. Not to mention frustrating. It adds unnecessary stress to your life, he pressure to constantly monitor your ad account is overwhelming.

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Victor Vo

@vthemarketer

3 months

Offer: 20% OFF until the 30th. Use code X Click the link below to place your order! ⬇️

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Victor Vo

@vthemarketer

3 months

That’s the balance. Some clicks will likely come through, you want to identify those few hooks/creatives that are bangers.

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Victor Vo

@vthemarketer

3 months

1 - ICP and where they are in the buying process If you pick out 5 people randomly who fit your ICP, they are likely all at different stages of the buying process. Some may be aware of their problem, aware of your solution, and ready to buy.

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Victor Vo

@vthemarketer

3 months

For example, say you provide hair growth shampoo: Look up what Hims or Nutrafol are doing. Pay attention to the variables they’re testing like their visual hooks (first 3 seconds of their videos), text hooks (usually the first line of their ad copy), CTA, etc.

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Victor Vo

@vthemarketer

4 months

Great Agencies: The Improvers • Holistic Approach: They optimize your entire funnel. • Data-Driven: They test, tweak, and optimize relentlessly. • Strategic Partners: They help align ads with your growth goals.

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Victor Vo

@vthemarketer

3 months

“Benefit + Offer”: Still thinking about it? Turn on easy mode for healthy eating. 20% OFF until the 31st. Use code X. Get it here → LINK

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Victor Vo

@vthemarketer

3 months

2 - Ineffective Targeting Problem: Ads are not reaching the right audience, leading to poor conversion rates and wasted ad spend. Solution: Use detailed audience insights and segmentation to target specific demographics and interests relevant to your brand.

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Victor Vo

@vthemarketer

3 months

4 - What’s worked for your brand in the past (last 90 days) Simply go to your add account and track back 90 days. Find the ads that are highest in volume of conversions. Look for the highest ROAS and the highest engagement metrics. Look for trends and patterns.

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Victor Vo

@vthemarketer

4 months

Forget good. Forget great. Aim higher. Partner with us and experience the difference that true C-suite growth partners can make.

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Victor Vo

@vthemarketer

3 months

Solution: Regularly refresh ad creatives and experiment with new visuals and copy to maintain audience interest. Use micro-testing to guide your decision-making.

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Victor Vo

@vthemarketer

3 months

1. Authenticity Rules: Think about the impact of real people, just like your customers, sharing their genuine experiences with your products. It’s not just an ad; it’s a trusted recommendation.

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Victor Vo

@vthemarketer

3 months

When it stops working, your entire ad strategy could fail. Change is the only constant, and you have to be iterating and testing consistently.

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Victor Vo

@vthemarketer

3 months

Look at the likes, shares, and comments. Lots of engagement usually means people like the content. E.g. If an ad has many comments and shares, it’s resonating with the audience.

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Victor Vo

@vthemarketer

3 months

Pictures: Look at the images and design. What colors and pictures do they use? E.g. If a competitor's ads use bright, fun colors, try using similar colors in your ads.

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Victor Vo

@vthemarketer

3 months

3. Analyze Results: Monitor the engagement metrics, particularly click-through rates (CTR). Benchmark: Any headline with a CTR above 4-5% is a potential winner.

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Victor Vo

@vthemarketer

3 months

How I do this for brands: 1. I look at competitors’ product reviews and note the complaints. 2. I write hooks and ad copy that mention competitor complaints, and why we’re better. 3. I make creatives that follow the same concept as the copy.

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Victor Vo

@vthemarketer

3 months

2 - What’s working natively The next three points are all about research. Go to Tik Tok, Instagram, or Facebook, and see what’s trending. What is organically showing at the top of the search results? Look for patterns of what’s working well.

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Victor Vo

@vthemarketer

3 months

Change your visuals to match successful elements. Use engaging colors and clear, attractive images. E.g. If bright images are working for them, try using a similar style.

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Victor Vo

@vthemarketer

3 months

Tips: - Read the comments to see what people are saying. - Check out how many times it's shared to see if people find it valuable. - Include things in your ads that encourage people to interact, like questions.

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Victor Vo

@vthemarketer

4 months

My dad didn’t take a sick day for 20 years. He worked for minimum wage, and always made sure my family and I were well fed. We didn’t have a lot of stuff, but he made sure we were taken care of.

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Victor Vo

@vthemarketer

3 months

Tips: - Use high-quality images to make your ads look good. - Think about using videos since they often get more attention. - Use colors and styles that fit your brand but also take what works for competitors.

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Victor Vo

@vthemarketer

2 months

User-generated content (UGC) improves your ads. Use UGC in Meta and Google Ads to make them trustworthy and relatable. Collect reviews, social media posts, and testimonials from your customers.

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Victor Vo

@vthemarketer

3 months

Create content that gets people to interact. Learn from posts with lots of likes, shares, and comments. E.g. If interactive posts with questions get lots of engagement, use questions in your ads to start conversations.

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Victor Vo

@vthemarketer

3 months

3. Designing Engaging Ad Creatives Use Canva or figma to create visuals for each hook. Make sure your designs align with the headline's message to capture the audience's attention.

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Victor Vo

@vthemarketer

4 months

But if you’re aiming to truly scale and transform your brand, you need more than just ad management. You need strategic growth partners. Here’s how my business partner, Andrew, and I go beyond the basics:

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Victor Vo

@vthemarketer

3 months

3 - Poor Funnel Integration Problem: Disconnection between ad campaigns and the overall marketing funnel, causing high bounce rates and low conversions.

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Victor Vo

@vthemarketer

3 months

Focus on creating effective, engaging ads to keep your business thriving. 📩 DM me if you want help getting more winning structures.

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Victor Vo

@vthemarketer

3 months

1 - Landing Page Congruency Are you leading them to the right landing page for that specific product? Branding and messaging needs to be consistent across channels.

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Victor Vo

@vthemarketer

3 months

Focus on creating effective, engaging ads to keep your business thriving. 📩 DM me if you want help getting more winning structures.

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Victor Vo

@vthemarketer

3 months

With UGC, your customers become your content creators, reducing the need for expensive professional production. You can even do UGC for yourself if it fits your products.

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Victor Vo

@vthemarketer

3 months

By looking at your competitors' best ads, you can learn what works in your industry. Study their strategies and use the best ideas in your campaigns to get better results.

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Victor Vo

@vthemarketer

2 months

It’s been over a decade… And today, it feels strange.

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Victor Vo

@vthemarketer

3 months

That way you can see what’s working well — clicks per impressions. This approach allows for accurate performance comparisons, the winners will be obvious that way.

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Victor Vo

@vthemarketer

3 months

3. Write Scripts for Your Creators: Unless your creators are comfortable scripting their own content, provide them with scripts that clearly communicate your unique selling proposition (USP) Ensure the script highlights your product’s key benefits and solves common pain points.

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Victor Vo

@vthemarketer

3 months

In this example, you’d see a clear before and after, which you can emulate and mimic in order for your creatives to win for your own campaigns.

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Victor Vo

@vthemarketer

4 months

The biggest hole in the ad-market I see is Partnership. Lots of agencies will run ads for you (fairly cheap) But they lack the follow-through and partnership needed to have true skin in the game. What @andrewdilullo & I do is about SO much more than just running ads.

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