Todd Herman 👓 @todd_herman Twitter profile

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Todd Herman 👓

5 years

Was fun talking about Alter Egos and the book on @HodaAndJenna @TODAYshow with @JenniferNettles and @hollyrpeete -

How tapping into an alter ego can improve your life

Todd Herman, a performance coach and author of “The Alter Ego Effect,” chats with Jenna Bush Hager and guest co-hosts Holly Robinson Peete and Jennifer Nettles on the fourth hour of TODAY about how...

www.today.com

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Todd Herman 👓

@todd_herman

2 years

How to become unrecognizable in the next 6 months. The Alter Ego Effect:

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Todd Herman 👓

@todd_herman

2 years

@FitFounder Always take a photo of the license plate and taxi driver when you get picked up at any place in the third world or any airport. Then tell them it’s just part of your protocol and you send it to 3 other people. The find out to fuck around probability goes wayyyyyy down.

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Todd Herman 👓

@todd_herman

2 years

I've done over 19,000 hours of 1:1 coaching since 1997. Here are the 5 most (potentially) polarizing takes I have related to performance:

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Todd Herman 👓

@todd_herman

2 years

Your phone is killing your focus. How to break your phone addiction in 7 simple steps:

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Todd Herman 👓

@todd_herman

1 year

During breakfast at my hotel in Phoenix I met a 91 year old man that just 🤯 my mind. I noticed he was diligently filling out papers at his table. They looked like handouts from a workshop. So I struck up a conversation with him, and then asked what he was working on. He said,

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Todd Herman 👓

@todd_herman

2 years

Give me 60 seconds and I'll give you 6 mindsets to overcome any challenge:

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Todd Herman 👓

@todd_herman

2 years

If you struggle to get 8 hours of sleep, read this:

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Todd Herman 👓

@todd_herman

2 years

If you struggle with imposter syndrome, this is for you:

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Todd Herman 👓

@todd_herman

2 years

If Jesus Christ, Buddha, and Ghandi couldn't get everyone to like them… Why are you trying to?

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Todd Herman 👓

@todd_herman

1 year

How a pen and piece of paper can transform your life in the next 30 days:

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Todd Herman 👓

@todd_herman

2 years

One of the most productive habits: Doing nothing. Here's how 5 minutes a day can change your life:

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Todd Herman 👓

@todd_herman

1 year

Do you struggle to wake up early? I've written a guide explaining 9 simple ways you can wake up earlier and have more energy. Like this tweet and reply "morning" and I'll send it to you for FREE ($0). (must be following me so I can DM)

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Todd Herman 👓

@todd_herman

2 years

The story of how I built the Black Mamba with Kobe:

Kobe Bryant | The Alter Ego Effect™ by Todd Herman

Behind the Scenes on How The Black Mamba Was Created...With the Performance Coach that Built It Alongside Kobe.

alteregoeffect.com

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Todd Herman 👓

@todd_herman

2 years

Give me 60 seconds and I'll give you 7 habits you can do today to boost mental performance:

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Todd Herman 👓

@todd_herman

1 year

The #1 skill that determines business success? Leadership. But school never taught you how to lead. Here are 7 leadership principles for success:

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Todd Herman 👓

@todd_herman

2 years

Focus is your superpower. But most people can't focus for more than 5 minutes... Use one of these 9 tips in the next 90 minutes to focus better than the average person:

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Todd Herman 👓

@todd_herman

2 years

2) Habits are massively overrated People use habits like they're the container that holds everything. As my friend and mentee BJ Fogg will say: "Habits" sit inside of the larger category of "behaviors." People are trying to make everything they do turn into a habit.

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Todd Herman 👓

@todd_herman

2 years

@hubermanlab As someone that’s coached athletes like Kobe on this for 26 years… mental rehearsal, visualization etc are skills that are NOT easy to master. It’s a skill like anything else that takes a lot of time. But when you get it…it’s a superpower of skill/esteem development.

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Todd Herman 👓

@todd_herman

1 year

I've done over 19,000 hours of 1:1 coaching since 1997. I've written a guide sharing 7 habits you can start today to boost your mental performance. Like this tweet and reply "habits" and I'll send it to you for FREE ($0). (must be following me so I can DM)

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Todd Herman 👓

@todd_herman

1 year

Today only: You can get a copy of my book The Alter Ego Effect for $1.99! Like this tweet and reply "book" and I'll DM you the link. As a bonus: You'll also be entered to win a free 1:1 coaching call with me! (Don't forget, I'm the coach that built Kobe's Black Mamba)

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Todd Herman 👓

@todd_herman

1 year

I've done over 19,000 hours of coaching since 1997. These are the 6 most important skills entrepreneurs need for success:

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Todd Herman 👓

@todd_herman

1 year

Give me 60 seconds and I'll give you 6 mindsets to overcome any challenge:

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Todd Herman 👓

@todd_herman

2 years

How to avoid burnout in 2023. The simple 4-step guide to overcoming challenges:

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Todd Herman 👓

@todd_herman

1 year

Here's why most people fail to achieve their goals: (and the goalsetting system I designed):

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Todd Herman 👓

@todd_herman

1 year

@JoePompliano I have players on both tours. NOBODY was aware of this. Phil got lambasted for speaking the truth about the PGA and how they never listened to players. Rory and others defend. And now they're blindsided by a bus that Phil said was always there.

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Todd Herman 👓

@todd_herman

11 months

@ShaneAParrish Maturity begins when you can hold two competing ideas in your mind at the same time, and they both have elements of truth.

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Todd Herman 👓

@todd_herman

2 years

What do: • Kobe • Eminem • Beyonce Have in common? They use an Alter Ego. Alter Ego = Creating a new identity that has the: • Traits • Mindset • Confidence They want to adopt. But how can you do the same?

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Todd Herman 👓

@todd_herman

2 years

6 things I know at 47 I wish I knew in my 20s:

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Todd Herman 👓

@todd_herman

2 years

9 simple ways to wake up earlier (without 4 cups of coffee):

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Todd Herman 👓

@todd_herman

2 years

“Create a mindset where you think everything is happening in your favor.” – @FitFounder

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Todd Herman 👓

@todd_herman

2 years

How to reinvent yourself for success in business. The 3-step Alter Ego Method:

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Todd Herman 👓

@todd_herman

1 year

If Buddha, Ghandi, and Jesus Christ couldn't get everyone to like them… Why are you trying to?

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Todd Herman 👓

@todd_herman

1 year

Tapping into flow will 10x your performance as a business owner. Here's one simple way to get yourself into it:

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Todd Herman 👓

@todd_herman

2 years

@mbrandolph Data doesn’t lie. 40+ are by far and away the most successful. (Because of your exact point.)

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Todd Herman 👓

@todd_herman

2 years

7 common habits that destroy your mental performance: (and how to change them)

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Todd Herman 👓

@todd_herman

2 years

1) Don't optimize everything If you were to do all of the optimizations the life hackers suggest you do... You would have zero time left in your day to work, relax, and have fun. You don't need to be doing all of these different hacks. Because at the end of the day...

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Todd Herman 👓

@todd_herman

2 years

@hubermanlab The problem with so many studies is the ‘p value’ is terrible. There’s a lot of ‘research’ passed off as ‘evidence. And the nauseating levels the media takes it, runs with it, and rattles the cages of society is irresponsible.

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Todd Herman 👓

@todd_herman

2 years

I've been a coach since 1997. Here are the 3 most important factors that make an effective coach:

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Todd Herman 👓

@todd_herman

1 year

5 tips to make your business recession-proof:

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Todd Herman 👓

@todd_herman

2 years

1) List the attributes of your Alter Ego Create a list of characteristics you want them to possess. Defining these will help you understand how to use your Alter Ego. Get specific about: • Traits • Habits • Attitudes • Behaviors • Mental models For example...

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Todd Herman 👓

@todd_herman

2 years

Never underestimate the power physical activity has to change your mental state.

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Todd Herman 👓

@todd_herman

3 years

@AlexAndBooks_ Exactly What To Say by Phil Jones. (It’s also the most finished book in history on Kindle, which should tell you about its quality.) Predictably Irrational by Dan Ariely Metaphorically Selling by Anne Miller There are so many…

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Todd Herman 👓

@todd_herman

2 years

Create a set of responses to have ready when your negative voice casts doubt on you. "Who am I? I'm the guy who has studied this for 6 years." "Who am I? I'm the girl who gave out 400 hours of free calls." "Who am I? I'm the person who has helped 312 people perform better."

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Todd Herman 👓

@todd_herman

2 years

Focus on the process. The enemy to achievement is a constant focus on the outcome.

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Todd Herman 👓

@todd_herman

8 years

My first post on @Medium “The 5 Stages of Business: Are You Working On The Right Things, Right Now”

The 5 Stages of Business: Are You Working On The Right Things, Right Now

The great struggle you face as an entrepreneur, growing a business — is being constantly confronted with these questions:

medium.com

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Todd Herman 👓

@todd_herman

2 years

The routines you might have in your life. But the thing that separates truly elite people from the rest is rituals. Rituals is about doing something while having a story and a narrative attached to it. Here's an example:

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Todd Herman 👓

@todd_herman

1 year

@SahilBloom Like a lot of these articles we need to scroll to the inputs. 38% of the respondents were unemployed. That’s going to skew a lot of data and isn’t ‘representative of the population’ like they claim. However, there are values shifting… and we’ll see how it turns out.

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Todd Herman 👓

@todd_herman

1 year

@SahilBloom Great thread Sahil… I wrote the book on this ( @alteregoeffect ). Built thousands of Alter Egos for pro athletes and public figures, including Kobe’s ‘Black Mamba’ - Should jam on it with you on the podcast.

Kobe Bryant | The Alter Ego Effect™ by Todd Herman

Behind the Scenes on How The Black Mamba Was Created...With the Performance Coach that Built It Alongside Kobe.

alteregoeffect.com

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Todd Herman 👓

@todd_herman

2 years

People under-appreciate how attitude affects how you approach yourself, your work, and your life. Attitude is the basis for the alter ego effect from my book. An alter ego is about bringing a different attitude to how you do something. It's just anchored to a concept you love.

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Todd Herman 👓

@todd_herman

2 years

@awilkinson @MichaelDell @MichaelDell ’s book ‘Direct From Dell’ is what helped me innovate my business model in 1999, and build the largest peak performance training company before selling to Real Madrid. He’s always been one of my favorite entrepreneurs. Pure discipline and execution. Congrats AW.

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Todd Herman 👓

@todd_herman

2 years

Say I'm drinking water. You might say "nice, Todd drinks water, that's my habit too." No. Rituals turn things like water into things with meaning. I'm not drinking water. I'm drinking the spirits of my competition. Extreme? Maybe. But that changes the way you play the game.

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Todd Herman 👓

@todd_herman

2 years

I've done over 19,000 hours of 1:1 coaching since 1997. These are the 4 biggest things I've discovered (and how you can apply them today):

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Todd Herman 👓

@todd_herman

5 years

@stephkorey Sorry Steph but even your response lacks any level of insight into your failings as a leader. You artfully projected a brand that was the exact opposite of how you felt and acted. That is the very definition of narcissism and a totalitarian.

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Todd Herman 👓

@todd_herman

2 years

@McpeakRichie @hubermanlab Tip: use third person narrative instead, more powerful. ie “Richie is living. Richie is going to live.” Or “He is going to live.” Been training this for a long time, it’s more effective 🙌

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Todd Herman 👓

@todd_herman

1 year

"Be yourself" is one of the worst platitudes. Don't just be yourself. Create yourself.

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Todd Herman 👓

@todd_herman

2 years

The best advice I ever received from my mentors: Never stop upgrading your circle.

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Todd Herman 👓

@todd_herman

1 year

How to become a go-to connector... have people reach out wanting to be in your inner circle... and engineer a ton of luck in your life. If you: - travel, - go to conferences/events, - want to have a great network locally, And you don't plan 'micro-meetups'—you're missing out

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Todd Herman 👓

@todd_herman

2 years

6 mindsets for overcoming any challenge: 1) Bring it on 2) I love to play 3) I'm a creative force 4) I'm ready for anything 5) I wonder what will happen? 6) I believe I can change myself

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Todd Herman 👓

@todd_herman

2 years

As an entrepreneur, your Alter Ego may possess characteristics like: • Leadership • Adaptability • Determination • Innovative thinking • Excellent work ethic It's like creating a character for a movie. Detailing their qualities helps bring them to life.

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Todd Herman 👓

@todd_herman

2 years

Never underestimate the power physical activity has to change your mental state.

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Todd Herman 👓

@todd_herman

2 years

Be humble enough to tuck yourself under the wing of other people. My mentors completely changed my life.

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Todd Herman 👓

@todd_herman

2 years

My five most polarizing takes: 1) Don't optimize everything 2) Habits are massively overrated 3) Imposter syndrome isn't (exactly) real 4) "Visualize it" can be ineffective advice 5) People overindex on authenticity and "authentic self"

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Todd Herman 👓

@todd_herman

2 years

Stack your wins. Grab a pen and paper. Create time "buckets" of 2-3 years each. Write down every win you've had in each of those time periods of your life. Keep this page updated. Refer back to it anytime your bully voice creeps back in.

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Todd Herman 👓

@todd_herman

2 years

2) Imagine your Alter Ego Envision a detailed mental image of them. This strengthens your connection to them. You'll find it easier to embody their qualities from the previous step. This is like a painter visualizing a masterpiece before putting brush to canvas. To start...

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Todd Herman 👓

@todd_herman

2 years

Personality tests are popular because people love to learn about themselves. But they also put people in boxes. People go: "Ah, I'm an introvert, that means I'm not good with people." Don't trap yourself in a box.

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Todd Herman 👓

@todd_herman

1 year

Last night I spoke to 12,000 people at @FutureDocsNow conference in Boston. 7,000 were teenagers with aspirations of being doctors. They were engaged, enthusiastic, and motivated. Not everything you’re seeing about our future is dark. There are good, hard-working, and

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Todd Herman 👓

@todd_herman

2 years

1) Bring it on Embrace the challenge. If there's one thing separating pros from amateurs... It's the willingness to welcome obstacles and embrace challenges. No one ever became great at something by running away whenever the going got tough.

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Todd Herman 👓

@todd_herman

2 years

Close your eyes. Imagine how your Alter Ego walks, talks, and dresses. You may not be able to picture them. It's okay. Not everyone can visualize. Instead, try hearing their voice, smelling their cologne (or perfume), or feeling their clothing on your skin.

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Todd Herman 👓

@todd_herman

2 years

3) Write a backstory for your Alter Ego Create an origin story for them. Outline their journey. Identify where they want to go in life. Highlight the moments that made them who they are. This will create a deeper connection between you and them. For example...

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Todd Herman 👓

@todd_herman

2 years

A sleep deficiency destroys your mental performance. It causes: • Brain fog • Mood swings • Low motivation • Poor judgment • Difficulty learning • Low impulse control • Slower reaction time Do these 7 things to get better sleep each night:

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Todd Herman 👓

@todd_herman

1 year

@chambleebrandel @RichGreen012 AWFULLY quiet today Brandel. Waiting to hear how wrong you were and how right @PhilMickelson was. But I'm guessing that won't happen because at no point in time have you ever been contrite. Phil said the PGA never listened, players defended, and today they're 'blind-sided.'

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Todd Herman 👓

@todd_herman

2 years

A habit is something that's a reflex. I couldn't care less about turning something into a habit. If it does, great, but I'm not going to beat myself up if I'm not naturally doing it in a certain way. This is what I talk about instead:

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Todd Herman 👓

@todd_herman

2 years

One of the techniques I give people is the "fly on the wall." Say we transport you five years into the future. You're in a room with people who are talking about you. What are they saying about you? This is how an audiophile would "visualize" their success.

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Todd Herman 👓

@todd_herman

1 year

People don't quit because it was hard. People quit because they expected it to be easy.

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Todd Herman 👓

@todd_herman

2 years

Being an effective coach boils down to three factors: Are you good at encouraging people? Are you good at holding people accountable? Are you good at helping people make progress? If you have these three skills, you will never not have a client.

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Todd Herman 👓

@todd_herman

2 years

5 key questions to make more progress in anything: 1) What do I want to start doing? 2) What do I want to stop doing? 3) What do I want to continue doing? 4) What do I want to do more of? 5) What do I want to do less of? Use this framework to strategically plan your next week.

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Todd Herman 👓

@todd_herman

3 years

@nathanbarry @VancityReynolds He’s Canadian. That’s why he’s the best. 😉🇨🇦

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Todd Herman 👓

@todd_herman

2 years

Some people have a negative voice that says "Who do you think you are to be doing this?" That voice is a bully. Bullies hate having a challenging spotlight put on them. You can do this by using what I call a "response proclamation."

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Todd Herman 👓

@todd_herman

2 years

3 steps to building your Alter Ego: 1) List the attributes of your Alter Ego 2) Visualize your Alter Ego 3) Write a backstory for your Alter Ego

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Todd Herman 👓

@todd_herman

2 years

In one word, why do you think most people are less productive than they could be?

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Todd Herman 👓

@todd_herman

4 years

“Do more of what makes you look at your phone less.” #TipOfTheDay

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Todd Herman 👓

@todd_herman

2 years

@FitFounder Hanging out with you 🙌

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Todd Herman 👓

@todd_herman

2 years

3) I'm a creative force You were born pretending, making believe, and creating worlds in your head. Then grown-ups said to "grow up and stop doing that"... But they were wrong. Don't hide your imagination. Use it. It's a powerful tool that helps you unleash your superpowers.

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Todd Herman 👓

@todd_herman

1 year

The words you use create the world you live in. Choose wisely.

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Todd Herman 👓

@todd_herman

2 years

Another way to combat "imposter syndrome": Stack your wins. Think of them like poker chips. If you show up to a poker game with a small stack of chips, how will you play? Relaxed, confident, and aggressive? No. More like nervous, afraid, and cautious.

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Todd Herman 👓

@todd_herman

2 years

@FitFounder I’ve done this hundreds of times and they ask if you’re a spy or agent many times. Kazakhstan, Pakistan, Saudi Arabia, Indonesia, Turkey, and Austin… it never changes. “I’m sorry, I can’t discuss my work.”

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Todd Herman 👓

@todd_herman

2 years

I've helped 1000s of people create their own Alter Ego. And it's something you can create today. In the next 60 seconds, I'm going to show you how you can do the same in 3 steps...

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Todd Herman 👓

@todd_herman

8 years

I'll admit it... I'm slightly addicted to the song 'America's Sweetheart'. There... I said it.

Elle King - America's Sweetheart (Official Video)

Watch the official music video for "America's Sweetheart" by Elle King Listen to Elle King: https://ElleKing.lnk.to/listenYD Subscribe to the official Elle K...

www.youtube.com

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Todd Herman 👓

@todd_herman

2 years

Success isn't just about the action you take. It's also about the mistakes you don't make.

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Todd Herman 👓

@todd_herman

4 years

@albertthakur @Jeopardy That was a great gift you gave Alex.

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Todd Herman 👓

@todd_herman

2 years

1) Love your own process I was constantly putting myself under the weight of "I'm not gonna be successful until I have that, that, and that." I didn't appreciate how much I loved what I was doing (and how good I was at it). Loving what you do means you're winning.

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Todd Herman 👓

@todd_herman

2 years

Success isn't just about the action you take. It's also about the mistakes you don't make.

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Todd Herman 👓

@todd_herman

1 year

"Be yourself" is one of the worst platitudes. Don't just be yourself. Create yourself.

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Todd Herman 👓

@todd_herman

10 months

The term 'Self-Made' is for narcissistic losers. Everyone is team-made, culture-made, friend-made, mentor-made, and family-made. On Jan 1, I took my kids, wife, nieces, nephews, and sis/bro-in-law down to a frigid 4C/37.8F Lake Okanagan for a polar bear plunge. It was freaking

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Todd Herman 👓

@todd_herman

2 years

2) I love to play Keep a playful attitude. There are important things in our lives that matter to us. • Goals. • Dreams. • Pursuing worthy ideals. It's only natural we take this stuff seriously. But nobody says it can't also be fun at the same time.

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Todd Herman 👓

@todd_herman

2 years

4) I'm ready for anything Stay flexible, adaptable, and willing to be challenged. This opens up more of your mind so you can stay ready for anything. We call this "active readiness" in sports. It keeps your mind agile so you can creatively solve challenging problems.

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Todd Herman 👓

@todd_herman

1 year

I won the lottery on dad’s, but sadly we lost him this week. There are a million things I could say about him, but I wrote this poem for him instead. Dennis, Dad, Papa. In fields of green, where sunlight gleams, There walked a farmer, with modest dream’s. An honorable man, his

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Todd Herman 👓

@todd_herman

2 years

6) I believe I can change Personalities are malleable. We can reshape ourselves. We can change our beliefs. We can create new identities. That's what the Alter Ego does for us. It lets us tap into traits and capabilities we haven't used in settings we want to and need to.

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