Mark Williams-Cook @thetafferboy Twitter profile

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Mark Williams-Cook

@thetafferboy

6 years

I made an AI watch 105 Tour de France races along with viewer numbers to make it simulate the most interesting Tour de France race possible. This is what it made. #ai #ml #machinelearning #artificialintelligence #wat

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Mark Williams-Cook

@thetafferboy

20 days

It's impossible to get bored of this.

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Mark Williams-Cook

@thetafferboy

6 years

At least I can tell by the upvotes that I'm not alone in this.

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Mark Williams-Cook

@thetafferboy

4 years

If the #COVID ー19 / #coronavirus outbreak has taught us anything, it is this.

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Mark Williams-Cook

@thetafferboy

4 years

@_West_Sydney_ @davidiwanow

Mark Williams-Cook

@thetafferboy

4 years

If the #COVID ー19 / #coronavirus outbreak has taught us anything, it is this.

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Mark Williams-Cook

@thetafferboy

4 years

Those using Twitter fleets, be aware: It's possible to view deleted fleets via Twitter's api endpoint, to view existing fleets without giving the poster a read notification and you can do both of these things without being logged into Twitter. #infosec #Fleets

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Mark Williams-Cook

@thetafferboy

6 years

To be clear, this was just a spin on the 'I forced a bot meme' combined with a video from reddit today to demonstrate how I feel about the current AI/ML trend and my general disinterest in cycling. Something, something schadenfreude.

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Mark Williams-Cook

@thetafferboy

4 months

Siri, show me how not to get invited to speak at conferences.

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Mark Williams-Cook

@thetafferboy

5 years

No surprises: -> Google hiding site URLs in search results -> Google Chrome hiding site URLs in browser = Less people conscious of URL ("was it .com or .co.uk?") = More people Googling instead of direct navigating = More ad revenue for Google 💰

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Mark Williams-Cook

@thetafferboy

5 years

Explore "people also asked" and understand how questions are grouped into sub-topics. It's free, it's in alpha. Have a play. #seo #keywordresearch #digitalmarketing #hashtagbusiness

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Mark Williams-Cook

@thetafferboy

6 years

Most important factors to rank well in Google: 20. It 19. Doesn't 18. Really 17. Work 16. Like 15. That 14. Anymore 13. The 12. Factors 11. Interact 10. And 9. Are 8. Dependent 7. On 6. The 5. Context 4. Of 3. The 2. Search 1. Links. #SEO

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Mark Williams-Cook

@thetafferboy

1 year

SEO's priorities rn

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Mark Williams-Cook

@thetafferboy

4 years

When the 'expert' #SEO recommends the 14-page website needs an "in-depth technical SEO audit".

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Mark Williams-Cook

@thetafferboy

3 years

Hello #SEO peoples!👋 I wrote and curated 🔥504🔥 "unsolicited" #SEO tips that will be great for new SEOs and probably helpful as an aide-mémoire to more experienced SEOs. Please share and enjoy 🤘 (it took soo long 🥲)

500+ completely free and straight to the point SEO tips from the LinkedIn

500+ completely free and straight to the point SEO tips from LinkedIn

withcandour.co.uk

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Mark Williams-Cook

@thetafferboy

6 years

"Our marketing manager did an SEO course and he showed us how to do it. So yeah, we can do SEO now" #SEO #digitalmarketing #ecomchat

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Mark Williams-Cook

@thetafferboy

2 years

A huge change for @AlsoAsked today: we've switched to *daily* free guest credits rather than monthly. This will make the best PAA research tool essentially free for many people who only need light usage now. Give it a go! 😊

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Mark Williams-Cook

@thetafferboy

5 years

SEO: "You need to write at least 1,000 words. Ranking studies show long content ranks better" Same SEO: "I don't get it. I've been standing in the gym 10 hours a week and I'm not any fitter. My study clearly showed the longer people spent inside a gym the fitter they are!"

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Mark Williams-Cook

@thetafferboy

4 years

Every single working day since the last forever, I have published a short "unsolicited" #SEO tip on LinkedIn, in an effort to scream into the void of bad advice. I am up to 300 now. I suspect that is more meat than most books on SEO.

504 Unsolicited #SEO Tips

It's too big for LinkedIn! (It literally won't let me save an article this big) Unsolicited #SEO tips now live here: https://withcandour.co.

www.linkedin.com

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Mark Williams-Cook

@thetafferboy

1 year

Making changes to a page that already ranks #1

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Mark Williams-Cook

@thetafferboy

4 years

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Mark Williams-Cook

@thetafferboy

5 years

Subfolders vs Subdomains #seo #seochat #semrushchat

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Mark Williams-Cook

@thetafferboy

2 years

Why ask if you don’t care? 🥲

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Mark Williams-Cook

@thetafferboy

3 years

Client: "Can you also do our SEO as well as build our website?" Website build agency:

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Mark Williams-Cook

@thetafferboy

3 years

Me doing an #SEO audit on a site because someone wants "to get an SEO involved before launch", but you were only contacted a week before the whole thing goes live.

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Mark Williams-Cook

@thetafferboy

1 month

SEO updates that you ✨NEED✨ to know [8 Jul]: ⏳ Google Search Console data experienced significant delays that are now resolved. Many users reported no clicks or impressions from 29 June - 3 July with delays of more than 100 hours. 0️⃣ Nearly 60% of Google searches end

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Mark Williams-Cook

@thetafferboy

5 months

On 5th March I submitted an exploit to the Google Bug Bounty that allowed me to view some variables for websites, including non-public metrics used for ranking. They rewarded it with the maximum abuse bounty (which is being donated to charity). I am going to share what I found:

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Mark Williams-Cook

@thetafferboy

2 years

This is why people hate marketers. This is odious.

Crap On LinkedIn

@CrapOnLinkedIn

2 years

Topical #linkedin

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Mark Williams-Cook

@thetafferboy

3 years

Mindset before Mindset after starting work completing first in #SEO . toxic link audit

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Mark Williams-Cook

@thetafferboy

3 years

This is what is wrong with the SEO industry, yesterday: Potential client: So we want to start SEO and double the number of leads we are getting in 3 months. Me: That's very unlikely to happen. Potential client: I've had 2 quotes from SEO agencies already

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Mark Williams-Cook

@thetafferboy

3 years

Great job with that title rewrite for the POTUS, Google.

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Mark Williams-Cook

@thetafferboy

2 years

38 seconds of behind the scenes of the content you're buying from Fiverr. #seo

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Mark Williams-Cook

@thetafferboy

5 years

Hey international friends! 🌎🌍🌏 now supports multi-regions and multi-languages! 🇦🇺🇺🇸🇫🇷🇩🇪🇪🇸🇨🇴🇨🇬🇧🇷🇨🇨🇩🇰🇩🇴🇨🇮🇱🇾🇱🇨 ¡Que te diviertas! #seo #ppc

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Mark Williams-Cook

@thetafferboy

2 years

Have a nice weekend! #seo #webdev

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Mark Williams-Cook

@thetafferboy

2 years

Currently stranded in Berlin and not sure what is going on. It appears one of the other directors has cancelled all of my booked flights, despite me being on work trips to upload photos for our SEO 🥲

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Mark Williams-Cook

@thetafferboy

5 years

Pssst.. now has CSV exports 📰

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Mark Williams-Cook

@thetafferboy

6 months

If you're wondering how Google Core Updates work, this is what my last several years of careful observation has concluded.

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Mark Williams-Cook

@thetafferboy

3 years

Saw a uni student reading a marketing book today that I wrote the SEO part in. 📕 12 years ago. 💀 Boy, are they going to be disappointed 😂

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Mark Williams-Cook

@thetafferboy

2 years

If you're having trouble recognising people at conferences like @brightonseo by squinting at them to see if they look like their Twitter avatar, I have used GPT-3 and said "add the rest of the body" to see what they look like. ⬇️

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Mark Williams-Cook

@thetafferboy

3 years

It pisses me off seeing companies pushing the "come back to the office" under the guise of universal mental health. Work from home was never the issue, the isolation of lockdown was. Some people are much happier working from home, some the office. Don't use MH for your agenda.

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Mark Williams-Cook

@thetafferboy

2 years

GPTchat fixed my Google Tag Manager code 😶

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Mark Williams-Cook

@thetafferboy

6 years

@tvlicensing Here is a screenshot of you collecting bank details over a non HTTPS connection. What you are saying is just not true.

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Mark Williams-Cook

@thetafferboy

5 years

Juno Louise Williams-Cook arrived this morning weighing in fat af at 8lb 2oz👏🏻 🎉

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Mark Williams-Cook

@thetafferboy

2 years

Completely normal behaviour. Nothing to see here.

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Mark Williams-Cook

@thetafferboy

4 months

Maybe prompt injection is how I identify the ChatGPT comment spammers now?

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Mark Williams-Cook

@thetafferboy

2 years

Google Ads just disapproved an ad because there was a photo of a 'nude' dog.

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Mark Williams-Cook

@thetafferboy

3 years

SEMrush vs reality #seo

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Mark Williams-Cook

@thetafferboy

20 days

@OriZilbershtein I hired a senior prompt engineer to help me. 10+ years of experience.

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Mark Williams-Cook

@thetafferboy

5 years

We launched one of the final feature updates for today! 🚨 Among a host of other changes, your search results are now explorable! 🔍 Click on any result and see how deep the rabbit hole goes 🐇 Enjoy! #seochat #seo #semrushchat #ppc #keywordresearch

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Mark Williams-Cook

@thetafferboy

3 months

⚡️ Automatically audit & find potential unanswered questions in your content with this custom JS ⚡️ 🐸 @screamingfrog + ❓ @alsoasked + 🤖ChatGPT 1) Find questions from @alsoasked from H1 2) Asks ChatGPT which questions are not answered 3) Shows directly in crawl! Download ⬇️

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Mark Williams-Cook

@thetafferboy

2 years

Thought I was getting my final ticket stamped today for a second 🎟️ 💀 Only minor cuts. So many airbags 👀

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Mark Williams-Cook

@thetafferboy

2 years

New site launched and already over 39,900% increase in organic traffic 🍾

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Mark Williams-Cook

@thetafferboy

5 years

When a development agency says they don't need any SEO migration advice because "they can do the redirects" #seo #semrushchat #seochat

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Mark Williams-Cook

@thetafferboy

4 years

I have curated 400 "unsolicited" #SEO tips & some video clips that will be great for new SEOs and probably helpful as an aide-mémoire to more experienced SEOs. Please share and enjoy ✌️ (It's too big to host on LinkedIn now)

500+ completely free and straight to the point SEO tips from the LinkedIn

500+ completely free and straight to the point SEO tips from LinkedIn

withcandour.co.uk

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Mark Williams-Cook

@thetafferboy

2 years

My GOODNESS, this is the real blog of the UK's Secretary for Digital 🤣😂

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Mark Williams-Cook

@thetafferboy

3 months

At centre parcs and a kid shat in the pool so it was evacuated. Can’t wait to tell LinkedIn what this taught me about B2B sales.

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Mark Williams-Cook

@thetafferboy

22 days

SEO updates you ✨NEED✨ to know [29 July]: ⛔ It has been confirmed that Reddit is now blocking Bing and, apparently, all major search engines except for Google, from crawling their website. Reddit denies this is connected to the $60M Google data deal. 🔍 OpenAI has launched

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Mark Williams-Cook

@thetafferboy

14 days

Judge: You are a monopoly Google: Yeah, thanks, we are pretty awesome.

Google Communications

@Google_Comms

14 days

Here’s our statement on today’s decision in the DOJ case: “This decision recognizes that Google offers the best search engine, but concludes that we shouldn’t be allowed to make it easily available. We appreciate the Court’s finding that Google is ‘the industry’s highest quality

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Mark Williams-Cook

@thetafferboy

2 years

What do we think about this kind of Google account manager? cc @GinnyMarvin Winning hearts and minds? #ppcchat #googleads

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Mark Williams-Cook

@thetafferboy

6 years

Pet hate: When a potential client receives a web build quote and are told "Don't worry, the SEO is included in the build". 🤔 Does that mean the migration? IA planning / internal linking? Does it mean schema has been considered? No, it probably means Yoast has been installed.

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Mark Williams-Cook

@thetafferboy

3 months

SEO updates you NEED to know [13 May]: 🤑 OpenAI will allow publishers to pay for 'priority placement' and 'richer brand expression' according to a leaked document about their upcoming Preferred Publisher Program. 📄 Google's Gemini has stopped linking to sources. In some

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Mark Williams-Cook

@thetafferboy

2 months

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Mark Williams-Cook

@thetafferboy

2 years

"Check for duplicate content on.." "Create an XML sitemap for.." "Find broken links on..." etc Yea, because ChatGPT is going to be good at doing tasks on the live web? Can't avoid all of these "Smart" prompts, jfc.

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Mark Williams-Cook

@thetafferboy

2 years

A poem about #SEO by @OpenAI

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Mark Williams-Cook

@thetafferboy

4 years

I feel sorry for people in the #SEO SaaS space. SaaS provider: "We built this tool" 🛠️ SEO: "This is AMAZING and will help me so much in my job, thank you!" 😆 SaaS provider: "Can I have $5 for it?" 🤔 SEO: "Over my dead body you crook! I'd rather do it manually again" 😡 😂

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Mark Williams-Cook

@thetafferboy

1 year

@rachel_l_woods Yea, when you get into it you really see why it’s a predictive text tool and has zero reasoning powers 😅

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Mark Williams-Cook

@thetafferboy

4 years

@hellomorganlai @mhdempsey Isn't it to stop stuff going from the doctor to the already ill/compromised/cut open patients?

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Mark Williams-Cook

@thetafferboy

5 years

Don't forget! 🚨 There's only 44 days until 2020, when many digital marketers were telling us that "50% of searches will be done by voice" 😂

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Mark Williams-Cook

@thetafferboy

5 years

Remember #SEO friends, Google is releasing that broad core update today which means: i) Loss in ranking? Totally because of the update and could not have been avoided. Bloody Google. ii) Improved ranking? 100% because of your efforts and your efforts alone. 🤭

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Mark Williams-Cook

@thetafferboy

1 year

I spent 10 minutes running this experiment for when people claim ChatGPT is accessing live web URLs 😅 The post:

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Mark Williams-Cook

@thetafferboy

5 years

I talked to ex Head of SEO for Expedia, CheapFlights and eDreams @smiyff about the practicalities of doing "big site #SEO ". 🎙️ How do the tools and tactics differ from small sites? How do you solve internal linking challenges? Are big sites cheating?

Episode 35: Big site SEO with Andrew Smith

In this week's episode Mark Williams-Cook talks with special guest and SEO expert, Andrew Smith about the ins and outs of SEO for large sites.

withcandour.co.uk

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Mark Williams-Cook

@thetafferboy

1 year

If people aren't impressed by this, they are overlooking the fact that someone has mastered time travel 🔂 (GPT-4 being released March 2023)

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Mark Williams-Cook

@thetafferboy

5 years

Hey #SEO and #PPC people. I put our free keyword research tool on ProductHunt. I would really appreciate it if you could chuck a quick upvote for it! ➡️ 📈

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Mark Williams-Cook

@thetafferboy

6 years

@MrEdByrne @phocusphox @a9ri

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Mark Williams-Cook

@thetafferboy

3 months

"Google is not about blue links. It’s about organizing the world’s information - AI will provide answers, not a list of websites" Ok.. But the blue links is how the creators make the money to create... So what happens when you kill them?

Search Engine Land

@sengineland

3 months

Google is not about blue links, says ex-CEO Eric Schmidt via @MrDannyGoodwin

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Mark Williams-Cook

@thetafferboy

5 years

Are anyone else's browser bookmarks nothing more than a graveyard of good intentions?

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Mark Williams-Cook

@thetafferboy

2 years

Google's spam update is working! 😎😅

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Mark Williams-Cook

@thetafferboy

4 years

This pub from the Simpsons 😂 #BrexitReality

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Mark Williams-Cook

@thetafferboy

8 years

@realdavidswanke @Alyptica @RichardDawkins I don't think you understand what citations are.

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Mark Williams-Cook

@thetafferboy

3 years

Just did my absolute favourite job of the year, which is individually telling all the team what they are getting this year as part of the agency profit share scheme. 🎅 No better way to celebrate success than to simply share the reward with the people that made it happen 😊

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Mark Williams-Cook

@thetafferboy

2 years

9 years no smoking today 🚬

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Mark Williams-Cook

@thetafferboy

1 month

I respect people that work full time on social media. I post SEO stuff every day to LinkedIn and it's probably the task that requires the most mental resilience. It's an unending clamour of negativity, nitpicking, bullshittery and sometimes plain nastiness. It's exhausting.

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Mark Williams-Cook

@thetafferboy

2 years

I honestly love LinkedIn 😂

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Mark Williams-Cook

@thetafferboy

4 years

This was completely unexpected and really made my day - what a fantastic person. ❤️ #seo

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Mark Williams-Cook

@thetafferboy

2 months

I'm big enough to admit when I'm wrong, so hat in hand here. I'm really surprised the community, especially @iPullRank missed this when reviewing the API leak. Looks like you're busted @lilyraynyc - the smoking gun was there the whole time.

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Mark Williams-Cook

@thetafferboy

2 years

Got my list of agencies who make dozens of free account trials to avoid paying for anything to read out on stage at BrightonSEO 👌

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Mark Williams-Cook

@thetafferboy

7 years

When you're trying to program a specific effect, completely fail, but you accidentally create something better than you were originally trying #gamedev #unity3d

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Mark Williams-Cook

@thetafferboy

5 years

I just got this from @Joeycalireapple who said "I would watch a whole series of @louistheroux awkwardly interacting with primates" 😂😂

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Mark Williams-Cook

@thetafferboy

2 years

Still regularly see people reporting uplifts moving from subdomains to subfolders 👀

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Mark Williams-Cook

@thetafferboy

4 years

Bright moment of quarantine. ☀️ This is the first time Juno has ever seen bubbles. Imagine that. 👀

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Mark Williams-Cook

@thetafferboy

3 months

SEO updates you ✨NEED✨ to know [28 May]: 📄 Some of Google Search's internal engineering documentation has been leaked, giving insight into what metrics may be used for indexing and ranking. @iPullRank has written an initial report. 💩 Google's AI Overviews continue to

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Mark Williams-Cook

@thetafferboy

4 months

SEO updates you ✨NEED✨ to know [6th May]: 🔨 Google's "site reputation abuse" update began rolling out yesterday, Sunday 5th May, which will consider low-value, third-party content produced primarily for ranking purposes and without close oversight to be spam. 🤕 You may

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Mark Williams-Cook

@thetafferboy

2 years

The @adidas "Director of Search" job, not only states a bachelor's degree is required - but - also experience with Xenu's Link Sleuth, I wonder how many SEOs have used that in the field? 🤣

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Mark Williams-Cook

@thetafferboy

3 years

My client: "We can't really provide a comment on that, it isn't fully aligned with our area of expertise." Meanwhile: "Oh, there's @iamrofe on SkyNews talking about global supply chain issues."

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Mark Williams-Cook

@thetafferboy

4 months

Here's a free script that uses Google Suggest (autocomplete) to generate ~1,000 potential topics around a specific keyword and will export them to CSV. Google Suggest data is a great way to get some "bird's eye" research of a topic area and what you might want to build your

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Mark Williams-Cook

@thetafferboy

2 years

@willcoombe A URL is only as "deep" as the internal linking makes it. The actual length of the URL doesn't really affect anything.

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Mark Williams-Cook

@thetafferboy

3 years

SEOs trying to get regex working in GSC

Mark Williams-Cook

@thetafferboy

5 years

That first time doing regex and testing your redirect rules #SEO

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Mark Williams-Cook

@thetafferboy

5 months

If SEO was like baking a nice cake, too many SEOs would determine "sugar is a ranking factor" by looking at popular cakes and then wonder why Google doesn't like their 2kg of molten sugar coming out of the oven. 🤌

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Mark Williams-Cook

@thetafferboy

1 year

Nati Elimelech

@Netanel

1 year

@OriZilbershtein @SeoRant @MordyOberstein BuT tHe MeTa DeSCriPtion iS tOO SHOrT

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Mark Williams-Cook

@thetafferboy

3 years

"Any SEO tool will spit out 10s or 100s of 'recommendations', most of those are going to be irrelevant to your site's visibility in search. Finding the items that make sense to work on takes experience." Nice quote from @JohnMu

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Mark Williams-Cook

@thetafferboy

3 years

"I've got 20 years experience in SEO"

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