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The Moment Lab Profile
The Moment Lab

@TheMomentLab

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Following
109
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178
Statuses

Brand Marketing & Strategy | PR | Advertising & Production

Montreal - Toronto - Los Angeles
Joined October 2018
Don't wanna be here? Send us removal request.
@TheMomentLab
The Moment Lab
4 years
It’s just a moment, this time will pass ❤️ 🙏
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@TheMomentLab
The Moment Lab
3 years
42. Before Brooklyn gave Jackie Robinson his moment to shine 74 years ago today, it was the Montreal Royals who welcomed the superstar with open arms.
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@TheMomentLab
The Moment Lab
3 years
Starbucks kicked off their tradition of the candy apple red holiday cup in 1999. Spanning over two decades, @Starbucks holiday cups have become symbolic of the start of the Holiday season and a staple in pop culture. #starbucksredcup #Starbucks #FBF
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@TheMomentLab
The Moment Lab
2 years
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@TheMomentLab
The Moment Lab
2 years
Gotta love a good trending sound! 🤩 Who can relate?
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@TheMomentLab
The Moment Lab
2 years
As 👏🏽 we 👏🏽 should 👏🏽 Want to learn more about how to become our next client? Send a DM, let’s chat. We’d love to help you grow!
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@TheMomentLab
The Moment Lab
3 years
PROUD to be a part of #TeamGore
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@TheMomentLab
The Moment Lab
3 years
The swoosh and Just Do It slogan are synonymous with the Nike brand. Introduced in 1988, the campaign helped increase sales by 10X over the next decade. Michael Jordan rocking the swoosh probably didn’t hurt either! #nike #justdoit #MichaelJordan #brandmarketing #PR #AirJordan
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@TheMomentLab
The Moment Lab
3 years
When you can’t decide between alcohol and coffee for an afternoon pick me up... ☕️🥂 When can we expect a @WhiteClaw x @Starbucks collab? - - - - #dreamcollab #makeithappen #whiteclaw #starbucks #hardcoffee #coffee #hardseltzer #alcohol #themomentlab
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@TheMomentLab
The Moment Lab
2 years
Drop a “💜” in the comments if you’re going to spread some kindness on social media today! 🤩 Credit: @latermedia
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@TheMomentLab
The Moment Lab
3 years
In the summer of 1996, the @cfl launched a bold campaign to gain attention and market share across North America. Highlighted by the slogan “Our Balls Are Bigger” it was met with mixed reviews by Canadians and Americans alike.   #cfl #ourballsarebigger #nfl #radicallycanadian
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@TheMomentLab
The Moment Lab
3 years
In 2003, two friends from Melbourne, 🇦🇺 tried to bring The Moustache back in style. @MovemberAUS was born when 30 men would grow a moustache for 30 days to raise awareness for prostate cancer & depression in men. Since 2003, it has raised $677M and funded over 1,000 projects 🌍.
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@TheMomentLab
The Moment Lab
3 years
In anticipation of the Halftime show, for the first time, @pepsi released a visionary trailer featuring its 5 Headliners; @Eminem , @SnoopDogg , @maryjblige , @kendricklamar & @drdre ; a 🎉 of West-Coast Hip-Hip. #SuperBowl #HalfTimeShow #Eminem #DrDre #SnoopDogg #MJB #hiphop
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@TheMomentLab
The Moment Lab
3 years
. @BurgerKing prompted their clients to “Come as a 🤡 , eat like a 👑 ” by offering free Whoppers to the first 500 people who come dressed as 🤡 on Halloween. Even by giving away free 🍔, their 🌍 sales increased by 15%. Short term pain with insight led to major long term gain.
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@TheMomentLab
The Moment Lab
3 years
On January 22, 1984, during Super Bowl XVIII, @Apple aired their “1984” ad; launching the first Macintosh 🖥. The ad also changed the game for Super Bowl advertising; making the commercials as much a part of the Super Bowl as the game itself. #superbowlads #SuperBowl #Apple
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@TheMomentLab
The Moment Lab
4 years
Moments are finite for all of us. Seize them all.
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@TheMomentLab
The Moment Lab
2 years
If you need a marketing and PR support, you know exactly who to DM! *We’re referring to us - not Adam Levine
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@TheMomentLab
The Moment Lab
3 years
Quote of the Day! 🎉
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@TheMomentLab
The Moment Lab
3 years
What child hasn’t used 🍟 as fake 🦷 at some point? @McDonalds used their recognisable packaging, product and Ketchup (or is it?) to create Dracula Fries. They stay true to their brand and keep it simple, while appealing to our inner child; making it a winning holiday campaign!
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@TheMomentLab
The Moment Lab
4 years
Year that took these pictured heroes and had most of us wishing it would finally end What is, 2020? 😢😭 #alextrebek #KobeBryant #kobe #BlackMamba #RBG #chadwickboseman #BlackPanther #WakandaForever #RIP
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@TheMomentLab
The Moment Lab
5 years
This 👵 is looking out for her 👶. The Montreal Climate March is an important moment in time that’s making noise around the 🌍 #themomentlab #climatechange #environmental #climateaction #climatestrikecanada #climatestrike
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@TheMomentLab
The Moment Lab
3 years
CAMPAIGN WE ❤️ GOT MILK? Ever wonder how the ‘Got Milk’ campaign became a part of our daily lives? America’s Milk Producers used a genius influencer campaign before influencers were even a thing! 🥛 #gotmilk #milk #adcampaign #themomentlab #tbt #milkmustache
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@TheMomentLab
The Moment Lab
3 years
Who remembers the California Raisins? Check out our latest blog to learn how this rock band took raisins from the opening act to the main stage!
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@TheMomentLab
The Moment Lab
2 years
Happy Father’s Day folks. We hope you get to enjoy this Sunday with your loved ones! 💗
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@TheMomentLab
The Moment Lab
3 years
Find us on Instagram @TheMomentLab 🎉
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@TheMomentLab
The Moment Lab
3 years
Here’s why @chrissyteigen should have kept posting, gone on the offensive or just stayed silent instead of apologizing:
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@TheMomentLab
The Moment Lab
2 years
Today’s mood ✨ IG: @/sidthevisualkid
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@TheMomentLab
The Moment Lab
3 years
“Most recently, the Barbadian beauty became the first female musician in the world to reach self-made billionaire status. But it isn’t just her music that got her there.” @fentybeauty @rihanna
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@TheMomentLab
The Moment Lab
3 years
“The 1984 Burger Wars were a two-burger fight between McDonald’s Big Mac and Burger King’s Whopper. That is until Wendy’s entered the ring.”
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@TheMomentLab
The Moment Lab
3 years
"They were canceled within minutes, and the whole thing could have been avoided if...."
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@TheMomentLab
The Moment Lab
4 years
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@TheMomentLab
The Moment Lab
2 years
It all goes hand in hand to work best for your brand. 😉
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@TheMomentLab
The Moment Lab
2 years
🤦🏽‍♀️🤦🏽‍♀️🤦🏽‍♀️
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@TheMomentLab
The Moment Lab
2 years
October 16th is National Boss’s Day and we’re happy to report that we love our team AND our work! Cheers to at all the great boss’s and teammates who set each other up for success - even on the toughest of days! 🍻 #marketingagency #workplacememes #workculture #nationalbossday
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@TheMomentLab
The Moment Lab
4 years
Happy Friday the 13th!!! Do you think this day is Good Luck or Bad Luck? #FridayThe13th #FridayFeeling #TGIF #TheMomentLab
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@TheMomentLab
The Moment Lab
2 years
*𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁 𝗹𝗮𝗯 liked your post*
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@TheMomentLab
The Moment Lab
3 years
The McLab: - Quarter Pounder, No 🧀, Crispy 🧅 & BBQ Sauce - 10 piece chicken nuggets - Large🍟 - Oreo Milkshake
@Adweek
ADWEEK
3 years
If you could design your own @McDonalds celebrity order meal, what would be in it?
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@TheMomentLab
The Moment Lab
3 years
This could be us but you playin’ @timhortons 😂🏃🏽‍♀️🤫 Wanna work together? Send us an email and let’s make it a moment.
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@TheMomentLab
The Moment Lab
3 years
“Influencers believe they’re on top of the world. They’re making a living off social media; some are even making millions. Most earned fame at a young age, so they think the good times will last forever...”
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@TheMomentLab
The Moment Lab
3 years
. @GuinnessIreland relied on word of mouth to market its product. In 1929, they released print ads by John Gilroy with the tagline "Guinness is good for you", to primarily support sales in the UK. Doctors actually thought it was a healthy drink due to its high iron content!🍺🍻
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@TheMomentLab
The Moment Lab
2 years
All our fellow content creators know the struggle *face palm* Credit: @/bsquared.social (IG)
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@TheMomentLab
The Moment Lab
2 years
Prioritizing your mental health and taking breaks >>> overworking and enduring burnout. Happy #NationalWorkaholicsDay - Happy hustling! 💪🏽
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@TheMomentLab
The Moment Lab
2 years
How many of you can relate to this? We definitely can! 😂 It makes you wonder how some of our favourite brands adapt to different social platforms to better connect with their audience…💭
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@TheMomentLab
The Moment Lab
3 years
As we remember those who have given their lives for our freedom, we think about how Uncle Sam motivated young 🇺🇸 sent off to fight in 🌎 War I. The Image was so popular that roughly 4M posters were printed between 1917-1918. #LestWeForget #RemembranceDay #RememberanceDay #tbt
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@TheMomentLab
The Moment Lab
4 years
Even though this year’s festivities might be a bit different; @themomentlab wishes everyone a Happy Thanksgiving!!! What are you most thankful for this year? #thanksgiving #thanksgiving2020 #TheMomentLab
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@TheMomentLab
The Moment Lab
2 years
10 worst moments in history 🥲
@latermedia
Later
2 years
“r u okay?” no there was a typo in my tweet and I had to delete the whole thing. 😪
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@TheMomentLab
The Moment Lab
2 years
The @aflac duck 🦆 is thriving!
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@TheMomentLab
The Moment Lab
3 years
One of the biggest communications wins of the year wasn’t accomplished by a Hollywood PR firm, Madison Avenue ad agency, or Washington DC fixers. The #FreeBritney movement achieved it.
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@TheMomentLab
The Moment Lab
3 years
Do you think @DaBabyDaBaby is canceled for good? Check out our most recent blog to find out why we think that’s not the case...
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@TheMomentLab
The Moment Lab
3 years
In 1980, @absolutvodka launched a campaign featuring a bottle of its vodka with a halo above it and the words "Absolut Perfection." written below. It became the longest uninterrupted ad campaign EVER, launching 1,500 separate ads over the course of 25 years! #absolut #FBF #Ad
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@TheMomentLab
The Moment Lab
3 years
“In the past week, the New York Times, Financial Times, Bloomberg, and more prestigious outlets have covered one of the least prestigious businesses on earth, @OnlyFans
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@TheMomentLab
The Moment Lab
3 years
It may surprise you that, until 74 years ago, it wasn’t common to receive a 💍 . The custom was invented by #DeBeers , along with the slogan “A diamond is forever” in 1948. This resulted with a massive boost in profits, growing from $23 million in 1939 to $2.1 billion in 1979.
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@TheMomentLab
The Moment Lab
3 years
As a child growing up in the seventies and eighties, there was one refreshment brand that stood head and shoulders above the rest or rather, SMASHED through walls harder than the rest- @koolaid 💥
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@TheMomentLab
The Moment Lab
2 years
Posting consistently on social media isn’t always easy…but is possible! Do you need help with your content strategy? Send us a DM, we’d love to support you and your journey on social media! 💁🏽‍♀️
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@TheMomentLab
The Moment Lab
3 years
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@TheMomentLab
The Moment Lab
2 years
Here’s your chance to tell a story, share some knowledge, spread some interesting ideas, and MORE! Use your call to actions, relevant key words, and relevant hashtags to your post. 📖 Good copy is an essential part of a good social media strategy! 💪🏽
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@TheMomentLab
The Moment Lab
2 years
Basically 😂
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@TheMomentLab
The Moment Lab
2 years
Stranger Things x New Balance ✨👟 Would y’all cop these? Hit the like button if you would! #marketingcampaign #brandcollaboration #marketingdigital #marketingagency #digitalmarketingagency #socialmediamarketing
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@TheMomentLab
The Moment Lab
3 years
The poster was originally used as an internal morale boost to female workers at @W__Home factories during 🌎 War II. It wasn't until the 70s & 80s that the image began to gain popularity with women as a symbol of female empowerment! #InternationalWomensDay #womenempowerment
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@TheMomentLab
The Moment Lab
3 years
Do you like scary ads? Utilizing the shape of their deodorant cans & lighting, @lynx recreated one of the most iconic 🎥 masks; Ghostface from the @ScreamMovies . Would be awesome to see a revival of this campaign, with the trailer just dropping for the 5th “Scream” film! #TBT
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@TheMomentLab
The Moment Lab
3 years
. @FelixFastestMan jumped 127,852 feet from the edge of space as part of a @redbull promotion. He became the first person to break the sound barrier in freefall and the commercial didn't interrupt the event, it WAS the event; watched live by 8.3 million people on @YouTube . #FBF
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@TheMomentLab
The Moment Lab
3 years
This is going to be legendary!!! #SBLVI
@pepsi
Pepsi
3 years
43 Grammys, 19 No. 1 Billboard albums, 5 epic hitmakers and 1 stage for the #SBLVI #PepsiHalftime show. 🎤🤘 @nfl @rocnation @nbcsports @drdre @eminem @snoopdogg @maryjblige @kendricklamar
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@TheMomentLab
The Moment Lab
2 years
Today is #nationalsmallbusinessday 💗 Here are some of the ways you can support small businesses near you! 🤗 Credit: @latermedia
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@TheMomentLab
The Moment Lab
2 years
🌈Happy Pride Month! 🏳️‍🌈 @benandjerrys has always been vocal about their social initiatives - and we compiled a list of the great ways they've shown up as an ally for the LGBTQIA2+ community! Check out our newest blog post and let us know what you think!
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@TheMomentLab
The Moment Lab
2 years
Every social media manager is their own biggest fan 🤣
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@TheMomentLab
The Moment Lab
2 years
The entrepreneurs that get it…get it. The ones who don’t…don’t. 💁🏽‍♀️
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@TheMomentLab
The Moment Lab
2 years
A weekend nightmare for social media managers 😂 Who else can relate to this feeling?
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@TheMomentLab
The Moment Lab
3 years
🍊growers in California had a surplus of product. Their solution? Rebrand under the name @Sunkist & market a new use for the fruit with the Drink an Orange campaign. They were even selling the juicers to do it! To this day, 🍊juice is an important part breakfasts across 🇺🇸🇨🇦!
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@TheMomentLab
The Moment Lab
2 years
We can confirm this is accurate 😂
@latermedia
Later
2 years
Weekly Affirmations for Social Media Managers: ⭐ I am adaptable ⭐ I am collaborative ⭐ I am unable to maintain my personal social media pages
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@TheMomentLab
The Moment Lab
2 years
The facts are the facts folks 👀
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@TheMomentLab
The Moment Lab
2 years
You heard it here first! Jack Harlow isn't a real person...at least that's what we think 👀Check out our newest blog post to view our thoughts on the hot new hologram rapper.🎤 And of course - be sure to let us know what you think!
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@TheMomentLab
The Moment Lab
2 years
It’s time to enjoy the weekend! Happy Friday 🎉
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@TheMomentLab
The Moment Lab
2 years
Imagine if @SmirnoffUS made a special edition @Starburst flavour 💭🍬 If this happens, just know that dreams really can come true! 😍
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@TheMomentLab
The Moment Lab
2 years
And now, there are pinned posts, stories, notes, templates and more…🤦🏽‍♀️👀 How are you all keeping up with the future of social media?
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@TheMomentLab
The Moment Lab
2 years
Seems legit🤷🏽‍♀️
@TechBurritoUno
Tech Burrito
2 years
How good marketing works.
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@TheMomentLab
The Moment Lab
2 years
If you want to learn more about some of our services, click the link in our bio! If not…honestly, never mind. 🤪
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