Scott DeLong @scottintheworld Twitter profile

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Scott DeLong

2 years

3,571 people followed me in 48 hours to see if I can turn a $20k investment into a $500k+ sale in 1 year. I might regret this, but let's do it. I'll be as transparent as possible every step of the way. You can follow the journey or build with me in 2 ways:

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Scott DeLong

@scottintheworld

2 years

I’m convinced that with $20k, I can build a website that sells for $500,000+ in one year. Is this a challenge I should take and show everything along the way? Higher stakes: I only get to work on it two hours a day.

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Scott DeLong

@scottintheworld

1 year

So are we all just hitting dismiss on Google Analytics’ constant reminders that we will be forced to use GA4, hoping it’ll just go away forever?

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Scott DeLong

@scottintheworld

2 years

$20k -> $500k in 1 Year Challenge: Day 3 Started some setup today. Domain: $28.32 (3 years) Hosting: $25 (monthly) Logo: free (icon+name) Social profiles: free WP theme: $47 Yoast, WP-optimize plugins: free Google Analytics: free Only $19,899.68 left to spend. Yikes.

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Scott DeLong

@scottintheworld

2 years

15 days ago, I decided to post to Twitter every day for 30 days just to see what would happen. On day 8, I didn't have much to say. So I posted a hypothetical challenge: can I build and sell a site for $500k in 1 year with a $20k investment? Today I launched that site. Wtf.

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Scott DeLong

@scottintheworld

2 years

A lot of people ask me for help deciding on a niche for their site. I always tell them their primary passion is the best answer. But I like data too. So look at what's already proven outside of a website. 1. Every sizable sub-Reddit is a $10k+/mo website. 2. be continued:

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Scott DeLong

@scottintheworld

2 years

$20k -> $500k in 1 Year Challenge: Day 2 I have decided on the site topic. RPM: high My interest: low (yikes) Audience passion: high Content availability: high I went through a whole lot of ideas before choosing this one. Detailed breakdown on Friday.

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Scott DeLong

@scottintheworld

10 months

$20k -> $500k in 1 Year Challenge: it’s over. By mathematical definition, I failed. But hitting $7500/mo in revenue with 85,000 newsletter subscribers, while working very part time on it, isn’t so bad. The entire formula is in place, so if I put another $20k in, a $500k

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Scott DeLong

@scottintheworld

1 year

$20k->$500k in 1 Year Challenge: today marks 6 months. I barely update about this anymore because building is a lot more fun than talking about building. Here’s where things stand: - 45,000 email subs with a daily open rate of 35% - 126,000 page views last 30 days (57%

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Scott DeLong

@scottintheworld

2 years

$20k -> $500k in 1 Year Challenge: Day 35 Okay, things are rolling now. - 76,000+ Facebook fans - 2.2k email subs and finally gaining 100 per day - Launching full content strategy (100k published words per week) Best of all: traffic. 3.7k yesterday and at 2.2k today already.

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Scott DeLong

@scottintheworld

2 years

The amount of money you can make by simply understanding the human mind is incredible. You don’t need marketing tools. You need to study psychology and sociology.

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Scott DeLong

@scottintheworld

2 years

Take $100 and test email lead gen ads across 20 topics on Fb ($5 each). Take the one with the lowest cost per lead and create the best newsletter you’ve ever seen on that topic. Spend $1000 more on that winning ad campaign. You now have a business.

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Scott DeLong

@scottintheworld

2 years

$20k -> $500k in 1 Year Challenge: Day 14 Things are getting crazy already. Fb page: 16,000+ followers ($658) Latest organic post: 1,200 comments, 800 shares Passionate audiences are amazing. Content strategy done. Just finalizing writers. This challenge is very doable. :)

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Scott DeLong

@scottintheworld

2 years

$20k -> $500k in 1 Year Challenge: Day 74 It’s official. Money is coming in instead of only going out. I have a long way to go but not much is more addicting than turning $1 into $10 and $10 into $100 and beyond. Feeling good.

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Scott DeLong

@scottintheworld

2 years

$20 -> $500k in 1 Year Challenge: Day 1 Here's how I'm going to choose the perfect idea. First, I need to like the topic at least a little bit. Second, the target audience needs to be passionate. Third, there needs to be plenty of content to create. But there's more to it...

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Scott DeLong

@scottintheworld

2 years

$20k -> $500k in 1 Year Challenge: Day 7 Only 51 weeks left. Spent: $150 testing two writers $30 on FB ads to get reactions to content ideas Set up ConvertKit (free plan) $28.88/yr on official email address Total $ remaining: $19,690.80 More thoughts:

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Scott DeLong

@scottintheworld

8 years

If you want to start a site, just do it. Don't over plan it. Launch today, adapt tomorrow. Your plan will need to evolve anyway.

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Scott DeLong

@scottintheworld

2 years

I've built newsletters exceeding 2 million subscribers. They're the secret sauce to selling a site for life-changing money because buyers are (rightfully) scared of algorithms. In tomorrow's email, I'm providing actual screenshots showing how I built one to 40k subs in 3 months.

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Scott DeLong

@scottintheworld

2 years

$20k -> $500k in 1 Year Challenge: Day 11 I launched a Facebook campaign to Like my Page less than 2 days ago and have 3,461 followers in 36 hours. My latest post (the 2nd one ever posted) has 375 comments. But Facebook is dead? Okay. Much more:

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Scott DeLong

@scottintheworld

2 years

Providing high value for free is the fastest way to make money. It’s the simplest concept but still somehow lost. None of us deserve anything. We earn what we want by giving others what they want first.

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Scott DeLong

@scottintheworld

1 year

Why is there no service that sells sponsorships in newsletters - at scale? This isn't for my personal newsletter. My challenge site has 20k subscribers and a 28% open rate every single day. It's a loyal audience who's happy to consume... but this service doesn't exist? Why?

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Scott DeLong

@scottintheworld

2 years

Twitter: short, regular updates. Email: detailed weekly updates. This is also how you can reach me with questions. This is going to end with either an incredible case study or me deleting Twitter and hiding. Join here:

Get My Newsletter

Subscribe to Scott DeLong's newsletter to get the latest thoughts on creating content that makes money.

www.scottdelong.com

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Scott DeLong

@scottintheworld

2 years

$20k -> $500k in 1 Year Challenge: Day 9 Some of these updates are going to be boring. Things take time. That said, seeing a fully functional business appear in just 9 days is motivating. If you're putting it off, stop. Launch. 🚀

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Scott DeLong

@scottintheworld

2 years

Steal ideas from parallel websites. What's your site's topic? Make a list of topics that have all the same traits but are not actual competition. Then go to all those sites and steal the concepts of their best articles. Simple examples:

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Scott DeLong

@scottintheworld

2 years

$20k to $500k in 1 Year Challenge: Day 98 Yesterday was a record traffic day at 6,740 visits. Primarily Facebook but some email as well. I still have around $7500 of 20k left (plus new revenue), and most of it will be going toward the email list. January should be fun. :)

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Scott DeLong

@scottintheworld

2 years

@NicheSiteLady @LeilaHormozi This may sound like a joke but if somehow my week has two scheduled calls, I cancel one and sometimes both

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Scott DeLong

@scottintheworld

2 years

$20k -> $500k in 1 Year Challenge: Day 21 Fb page just crossed 40k fans and email is around 1100 subs. Open rate is about 30% which is OK. Most of my focus has been on finding new ways to create the highest value content for the lowest cost possible. More details soon.

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Scott DeLong

@scottintheworld

2 years

In 2005, I noticed a site using Yahoo Publisher Network (they tried to compete with Adsense). I reached out to the owner and learned he was making $500/day. So I applied and went from $9k/mo to $30k/mo. It changed my life. You have to be curious - and also talk to people.

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Scott DeLong

@scottintheworld

1 year

In the last two weeks, I’ve been buying about every marketing/business course advertised to me just to see what the “gurus” are selling. Turns out waste management companies aren’t the only ones profiting from trash. 🗑️

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Scott DeLong

@scottintheworld

2 years

I want to start a group of 50 people all building websites in non-competing niches. We can learn from each other, grow together, and stay motivated as a group. If I set this up, are you interested? And no, this isn't some paid program. Just driven people building together.

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Scott DeLong

@scottintheworld

2 years

$20k -> $500k in 1 Year: Day 52 Not many Twitter updates lately but I'm still working away. Tomorrow's weekly progress email includes: - Just sold a site for 6 figures - 3 major problems & how I fixed them - New backlink strat: genius or idiotic? - Starting to monetize

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Scott DeLong

@scottintheworld

2 years

$20k -> $500k in 1 Year Challenge: Day 38 Just finished tomorrow's detailed weekly email: 2,574 words. What to expect: - traffic numbers from Fb page - how to post proven content - email list is up 41% - setting 6 month goals - remaining balance - a lot more 38/365 days: 10.4%

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Scott DeLong

@scottintheworld

2 years

On September 2nd, I recorded the video below. My plan was to document everything I do on Twitter to grow my following. Only 8 days in, the $20k->$500k challenge was born. I went from 2k to 11k followers and stopped recording. The key takeaways: 1. Just START. 2. Adapt.

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Scott DeLong

@scottintheworld

2 years

$20k -> $500k in 1 Year Challenge: Day 23 I'm officially getting traffic today, so I guess it's a real website. Probably a couple hundred visits, all unpaid. Writing for social and search simultaneously with limited time is a challenge. I'm figuring it out though.

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Scott DeLong

@scottintheworld

2 years

$20k -> $500k in 1 Year Challenge: Day 30 I did nothing from Days 25-29 because I was out of town. But this is why a web business is the best. A lot of growth occurred while I was gone. If you're only as good as your hours, that's a job, not a business.

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Scott DeLong

@scottintheworld

6 months

This morning, I wrote a long email on how I build profitable newsletters. Since this platform allows long form now, I figured I'd post it here too. Happy New Year, It’s 4:26am on January 11th, 2024 and it’s been 71 days since I’ve emailed you. I’ve had a rough draft titled

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Scott DeLong

@scottintheworld

1 year

$20k -> $500k in 1 Year Challenge: Day 126 Yesterday’s breakdown. If I were only building for Google, I’d be getting a half a carton of eggs in traffic with AI threats breathing down my neck. No wonder people quit that route before it pays off. Gotta go multi-platform.

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Scott DeLong

@scottintheworld

1 year

Email leads on FB were coming in at 45 cents each for two weeks. Frustrating. The new ad I launched 3 days ago: 14 cents each. To be honest, I almost accepted 45 cents. I had tried so many variations before this one. I'll detail exactly what I did in my next email.

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Scott DeLong

@scottintheworld

2 years

What do you use every day and all the time? Excel? A lawn mower? Fitbit? Meditation? Whatever it is, there's your site idea. You're already half way there because you know it inside and out. Turn it into great, unique content and there's money to be made.

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Scott DeLong

@scottintheworld

2 years

$20k -> $500k in 1 Year Challenge: Day 4 I sent a 1500 word email this morning breaking down how I came up with my idea. I'll link it below. Today I got pretty frustrated with the WP Theme (Astra Pro). Fortunately my 2 month old daughter recently taught me patience.

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Scott DeLong

@scottintheworld

1 year

The advice on this platform is painfully self serving. My god. Tread with caution.

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Scott DeLong

@scottintheworld

6 years

I’m cleaning out my house in Ohio to sell it and just found the original ViralNova mockup/idea that ultimately changed my entire life. Crazy how the smallest thing can mean so much.

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Scott DeLong

@scottintheworld

2 years

The biggest mistake Facebook made was destroying publishers in order to highlight “friends and family.” That essentially meant your average cousin and uncle became the primary content creators on the platform. It turns out, they’re not good at it.

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Scott DeLong

@scottintheworld

2 years

$20k -> $500k in 1 Year Challenge: Day 10 While the days of printing money on the platform are mostly gone, Facebook is still a viable source. Google is longer term, but I'm making strides on Fb. Just finished a 2,026 word email all about it. It goes out in the morning.

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Scott DeLong

@scottintheworld

2 years

Does anyone remember The Rich Jerk? That e-book was actually well worth the $99. It helped me out all the while being called a loser the entire time. Whoever was behind that must’ve been killing it.

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Scott DeLong

@scottintheworld

2 years

$20k -> $500k in 1 Year Challenge: Day 17 Fb page: 28,500 followers. Engagement is still good by keeping it really straightforward and visual. Exhausted by trying to find quality writers. I'll keep doing it myself for now. Email acquisition experiments underway (more soon)

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Scott DeLong

@scottintheworld

2 years

Every single thing about your business can be improved. Down to the word, down to the pixel. Every single thing. Focus on making a single 1% improvement every day rather than searching aimlessly for that 100% jump. Best part? You’ll find the latter by doing the former.

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Scott DeLong

@scottintheworld

2 years

In any business, you need to dedicate a percentage of your time to trying new - even crazy - things. While your competition stays in a mundane routine, you’ll eventually find a breakthrough. And it usually only takes one to make a lot of money. Be patient but persistent.

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Scott DeLong

@scottintheworld

2 years

I love when everyone’s busy thinking and talking about “the next big thing.” Think about it like all your competitors running off together to compete on something new. While they’re distracted, you’ll gain so much ground staying the course.

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Scott DeLong

@scottintheworld

2 years

Quick Facebook Like campaign tip: Be sure to experiment with your budget. I've been getting 5000 likes a day at $200 (4 cents each). For 3 days, it went up to 6 cents each. I cut my budget in half and now I'm getting them for 2 cents each (5000/day for half the money).

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Scott DeLong

@scottintheworld

2 years

My wife and I just had a baby girl 8 weeks ago. After years of hearing others use their kids as an excuse, I just don't get it. I've never been more motivated. To impress her. To show her whatever she wants is in reach. And someday, if she'll have me, build something together.

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Scott DeLong

@scottintheworld

10 months

Everything I documented over the past year can be found here. I hope it helps you in some way:

One Year Challenge: Turn a $20k Investment into $500k

After a Tweet went viral, I decided to take on a 1 year challenge to see if I can turn $20k into $500k in one year. I'm detailing everything along the way.

www.scottdelong.com

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Scott DeLong

@scottintheworld

1 year

None of my successful sites, at their peak, were delivering the same type of content as they were on day one. If you’re not fluidly adapting with your audience’s feedback, you won’t grow. Start creating now so you can find what sticks. You won’t find it in the planning stage.

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Scott DeLong

@scottintheworld

2 years

I’ve had 6 websites I’d consider successful. Every single time, they made money for reasons I didn’t expect. That’s why spending too much time planning is a waste of energy. Just dive in and start creating with an open mind. You’ll figure it out in better ways than you imagined.

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Scott DeLong

@scottintheworld

2 years

The first thing I did every morning from 2005-2012 was record my daily revenue. I was obsessed with seeing how much the previous day made, but it was also unconsciously motivating me to always do better. Check out the cringe title.

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Scott DeLong

@scottintheworld

2 years

Digital marketing tools can be helpful but they're all so game-ified. I don't need a score out of 100 or a colored meter graphic to tell me if my content is good, and neither should you. Use tools but don't get lost in them. If you're creating great content, you'll know.

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Scott DeLong

@scottintheworld

8 years

So many gurus out there selling BS. Here's a real screenshot from just one of my Adsense accounts. I'm one normal person. You can do this.

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Scott DeLong

@scottintheworld

2 years

Here’s my first money-making website from 2005. And the strategy still works today. Choose something you love. Cover it better than everyone else. Stay consistent. Sounds simple because it is. The $500/mo I made from this changed my entire perspective on what’s possible.

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Scott DeLong

@scottintheworld

2 years

Niche Site Man doesn't believe me. While he waits for Google to maybe possibly hopefully bless his content, here's some proof. And this is the first and last time I'm indulging the skeptics. Don't believe what I'm doing? It's extremely easy to not follow me.

Niche Site Man

@nichesiteman

2 years

@markjenney @amandaorson @DaveJ_69 @scottintheworld Real deal or not…some screenshots and evidence 10x’s the quality of the content IMO

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Scott DeLong

@scottintheworld

4 years

All my companies were built and sold with zero human interaction. Given the current situation, I’ve been thinking about doing a “Building a Business in Quarantine” series. Is that something you’d find interesting?

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Scott DeLong

@scottintheworld

2 years

Here's the same month but 7 years later. Keep grinding.

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Scott DeLong

@scottintheworld

2 years

The scam warfare on older Internet users is disgusting. And nobody is talking about it. My Fb page (for my challenge site) gets 5k comments per photo. Half of them are scammers, pretending to be chivalrous men. It makes me sick to think how rampant scamming must be in DMs:

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Scott DeLong

@scottintheworld

2 years

"Less is more" is still an underrated concept. Ads: destroying the user experience for a 10% lift isn't a win Content: get to the point first, then be thorough Design: thin header, then basically a word doc Speed: installing 100 plugins makes your site cry Keep things simple.

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Scott DeLong

@scottintheworld

2 years

And finally... you're following my journey for the same reason someone will follow you. 1. Establish credibility. 2. Provide value for free. Stop looking at people as customers, dollar signs, and stats. Look at them as human beings. The money will follow.

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Scott DeLong

@scottintheworld

2 years

Here's my own detailed guide that lays everything out more directly: Note: I didn't use GeneratePress this time even though I love it. Note 2: the example site in the guide is not the one I'm working on for the challenge.

How To Build A Website Quickly And Effectively

A straightforward guide to making a website quickly, efficiently, and securely to position yourself for success.

www.scottdelong.com

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Scott DeLong

@scottintheworld

7 years

I've sold multiple companies for 7 figures. I've traveled alone thru several countries. I'm 35 years old. But to my mom, I'll always be 5.

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Scott DeLong

@scottintheworld

2 years

And beginning this Friday, I'll be sending a weekly email with detailed breakdowns. If you'd like to follow along there, you can do so here: Wish me luck. I'm going to need it. :)

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Scott DeLong

@scottintheworld

2 years

I cannot tell you how often I do something the hard way out of habit. Any time a part of your workflow is annoying, look for a solution. There will be one. (If there isn't, build it.) Each time you save yourself 5 seconds or 5 minutes, it all adds up.

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Scott DeLong

@scottintheworld

2 years

@mihir_narula I spent like $5k on equipment, posted two horrible videos, and then my anxiety took over and I quit.

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Scott DeLong

@scottintheworld

7 years

Sometimes I wonder why I work so hard, then I get a place like this and it's all worth it. Moving to Santa Monica in a week. My view. 😍

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Scott DeLong

@scottintheworld

2 years

Every morning I walk my dog 2-3 miles and every morning I have at least one lightbulb moment I instantly note in my phone. Just because you're not physically at your computer doesn't mean you aren't working. Don't underestimate how much you can do all inside your mind.

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Scott DeLong

@scottintheworld

2 years

@NicheSiteChick This is what Mr Beast did with 4 others. They learned 100 new things a day instead of 20.

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Scott DeLong

@scottintheworld

2 years

@JamesonCamp Yep. I have made $500k a month with a 90% profit margin and im currently excited my new site hit $15 in a day. It truly is about loving the journey. The money will follow.

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Scott DeLong

@scottintheworld

1 year

I faced a long-standing fear of mine and was the guest on a podcast. Thanks to Pete ( @doyouevenblog ) for making it so easy. You can listen or watch below if you’re interested:

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Scott DeLong

@scottintheworld

2 years

How do I write one of those threads that get like 3,298 likes? Can I share 6 weird ways I made millions of dollars? A yarn:

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Scott DeLong

@scottintheworld

10 years

My happiness is directly measured by analytics. Any true web entrepreneur understands. http://t.co/Gf6w4PLDeM

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Scott DeLong

@scottintheworld

2 years

Several people have already launched their own sites alongside me. It's been so fun and eye opening to connect with others and learn about their ideas. If you think you're too late to succeed online... we're just getting started. :)

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Scott DeLong

@scottintheworld

1 year

Also, switching my newsletter to monthly instead of weekly has been liberating. I didn't realize how much mental energy the challenge itself was taking until I stepped away. I'll have far more tangible things to cover. The next one is February 1st.

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Scott DeLong

@scottintheworld

2 years

@NicheDown @Fieldagent7 Same. My 30s were great. Just turned 40 so I better watch out for doomsday threads about how your 40s are the worst…

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Scott DeLong

@scottintheworld

2 years

I was voted most shy in high school. Being an introvert means listening more, learning more, and building cool things quietly. The biggest personality in the room no longer has the advantage. In this new era, lots of introverts are crushing it while nobody notices. It's amazing.

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Scott DeLong

@scottintheworld

2 years

I did a quick interview with @yoyaoh (Niche Surfer) you might find interesting. Part of my challenge to myself has been putting myself out there a little more. You can read it here:

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Scott DeLong

@scottintheworld

6 years

I started a $5,000 scholarship to be awarded to a 2018 graduate of the high school I went to in honor of my friend who died when we were 19. The intention is to help an outside-the-box thinker entering a tech field. Excited to announce the 1st recipient:

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Scott DeLong

@scottintheworld

2 years

I can trace so much of my success to key moments or conversations that gave me the initial eye-opening spark. Sometimes it’s hard to know where to begin. So I wrote a guide on how to build a profitable content site. I hope it serves as that initial spark for someone. 👇

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Scott DeLong

@scottintheworld

2 years

Tomorrow's weekly email will go much more in-depth as usual. - Initial SEO strategy - How to decrease cost for Fb Likes - Writer nightmares - Expense breakdown - First actual visitors - Staying motivated You can get it here:

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Scott DeLong

@scottintheworld

2 years

@noahwbragg This temporary turnover is deliberate. I think he's recreating the culture there... and, while doing so, it's going to be a mess for a little while. I'd say there's a better chance it comes out stronger than it dying.

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Scott DeLong

@scottintheworld

7 years

I really want to start a program that teaches young people how to travel and build wealth at the same time. The system is such BS.

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Scott DeLong

@scottintheworld

8 years

Once you reach a certain amount of money, you find way greater joy in helping others make money than yourself. I need to create a course.

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Scott DeLong

@scottintheworld

10 years

The biggest mistake most aspiring Web entrepreneurs make is they think too big. Don't try to change the world. Just be a millionaire.

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Scott DeLong

@scottintheworld

1 year

@thisiskp_ Not go

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Scott DeLong

@scottintheworld

2 years

@NicheDown Lots of riches in boring (and physically dirty) businesses. You know what’s sexier than a “cool” job? A lot of money.

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Scott DeLong

@scottintheworld

9 years

I launched @ViralNova exactly 2 years ago today. Who would've thought a random Wordpress theme and a spare bedroom would lead to this?

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Scott DeLong

@scottintheworld

8 years

I'm being encouraged to write an e-book on building and selling a business with no staff and minimal investment. Considering it.

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Scott DeLong

@scottintheworld

2 years

"Email is dead" is my favorite example of why you should zig when the industry zags. I quietly built a 750k subscriber list that profited $100k/mo while the hivemind insisted nobody would be using email. Now, of course, email is all the rage. But there's more...

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Scott DeLong

@scottintheworld

2 years

@aaditsh Actually it quintupled. 2k to 10k. ;)

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Scott DeLong

@scottintheworld

10 years

Reached 1m fans on FB. Post reach was promptly cut in half. Running a business on FB is like opening a McDonald's on an active volcano.

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Scott DeLong

@scottintheworld

2 years

Q: How much wine have you had? A: 4 glasses. Q: How did you get Likes so cheap? A: I wrote great, Like-able copy. Read my latest email. Q: Are you doing all of this to sell a course? A: No. Don't ever buy a course. Everything is freely available.

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Scott DeLong

@scottintheworld

2 years

The domain. While an aged domain probably gives some advantages, I'm starting from scratch. Not too worried about the brand name. I'm going to spend the next 2 hours deciding on an idea. I also wrote 3100 words on this process here:

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Scott DeLong

@scottintheworld

9 years

Facebook is for traffic, Twitter is for networking, Instagram is for branding, Snapchat is stupid.

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Scott DeLong

@scottintheworld

7 years

On page 334 of @MJDeMarco 's new book, Unscripted, I have a quote. This kinda makes me an author... except not at all.

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Scott DeLong

@scottintheworld

2 years

The site is pretty much done. Some small things left but looks pretty good. A few quick tips when you build your own: - actually read the WP theme guide - use a triadic color wheel and stick with a combo - tighten up your header, use minimalist logo - open sans or arial font

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