I have generated more than $3M in revenue for my clients in the last 2 years through organic marketing.
As a result, I have scaled my agency to 6-figures.
Here are 5 actionable tips that will save you 12 months of your journey.
I worked my ass off for 5 years so that one day this random chick can come up to me with ‘ Didi Apke paas IPhone Hain?’ And go on to click 157 pictures of herself on my phone.
#motivation
There’s a popular YouTuber who once heavily disrespected Bengalis - called them lazy, not good for work; and went to the extent of calling West Bengal ‘Waste Bengal.’
Irony:
Their team has been trying to contact me to work with me for months now.
2017:
- My family didn’t support my work
- Writing articles for 100/-
- Zero social media presence
2023:
- Working with industry leaders
- Freelancing mentor to 3000+ students
- Speaker at IITs and IIMs
Crazy how life changes when you take ownership of your life.
In 2015, I was getting paid almost nothing because I had no skills.
Now, I am a 6-figure freelancer, having worked with 100+ clients.
Here are 5 skillsets that I stacked over the years to scale my freelancing business:
89% of newbie freelancers struggle to get clients through cold emailing.
I swear I was one of them too.
Until I started using these 4 elements in my cold emails
And trust me I never ran out of
clients till now.
My first client paid me 0.25 ppw for a blog post.
My last client paid me $2,500 for a landing page.
(That required only 9 hours to research and write)
Reason: Copywriting
5 fundamental copywriting tips that will never change (That you can use to make crazy $$$):
I made 53,00,000+ INR in a single campaign with this copywriting framework.
And it took me 2 years to learn it.
But you don't have to wait that long, all thanks to me.
It is called AIDA……Read more
below
I have been consistent on LinkedIn for over a year now.
And the results:
Followers- 188,000+
Multiple global leads
75th ranked global creator on LinkedIn by Favikon
And 2nd top creator from India
Here are 7 secret hacks to LinkedIn growth:
(From my personal experience)
I hated Marketing so much, I almost quit.
3 Years later, I am in love with it.
Here's 5 Myths you need to stop believing that will change your outlook on Marketing.
18 hour work days for 4-5 Years?
No thanks.
For me the best balance is:
~8 hour work days on most days
~ 14 hours on some days
~ 2-4 hours on some others
Totally depends on the priorities of an individual and their health.
What do you think?
My email marketing statistics for the last three years look like this:
Total emails sent: 1M+
Subscribers: 33,000+
Avg. open rate: 46.23%
Here are 15 email marketing strategies I've used to sell my services and masterclasses.
(Grab them for free)
Male professional puts photo- no one bats an eye.
@warikoo
is doing it,
@Akshat_World
is doing it,
@financewsharan
does it.
Female professional puts a photo.
Suddenly it means she is using her body for views.
Wow, society, you amaze me.
I have worked with 100+ clients as a freelancer.
I've always followed a few steps that are non-negotiable for me.
You can't ignore these 7 steps for a successful freelance career:
Being an introvert, I was scared of hiring a team to grow my agency.
And now my company has 10 full-time employees.
Along with many freelancers and contractors, I work with.
A small win for me.
Harsh Truth : Everyone will root for your success.
As long you’re not more successful than them.
Then it becomes a problem- you either got ‘lucky’ or ‘overrated’.
I've written 25+ Sales Pages that have generated at least 10+ Crores.
I also wrote at least 253+ pieces of copy that ....sucked.
Here are my top 5 lessons from my winning campaigns - so you don't have to waste a few years figuring it out. 😫
I started creating videos when it was not cool.
I began freelancing when my friends were partying.
I started my academy when not many people were teaching about freelancing in India.
So it’s all about taking unconventional paths and sticking long enough to make them work.
Newbie freelancer in my dm:
'I am not getting any clients.'
Meanwhile the same freelancer:
- Has no social media presence
- Is not active in FB groups
- Hasn’t sent even 10 cold dms
Speechless!
Can't thank you enough for your birthday wishes.
Thank you for being with me, building with me, watching me grow, fall, pick myself up, fail, and learn, but watch me Never Give Up.
I’m grateful to you.
I have scaled my freelancing and ed-tech businesses to 6- figures without any paid ads.
All organic content strategy.
Here's your 6-step process to blow up your content strategy
(so that you never worry about customers ever again)
A thread:
Average freelancers:
I can write content for you.
Expert freelancer:
With a package starting from $200/month, I will write conversion-driving emails for you.
Difference:
The positioning of your service
Be a problem solver;
Not a generic service provider.
I started freelancing when I chose NOT to ask for money from my parents.
I started reaching out to prospects when I chose to work with my dream clients.
Growth comes from your choice.
So be 'deliberate' while choosing your path.
Boss - Do not lower your rates.
Your goal should NOT to be create the cheapest service.
It should be to deliver the BEST results for your clients.
Quality clients do not care about pricing of your service- they care about what it does for them.
Marketing Strategy for 6 Figure Campaigns :
1. You focus on a market that has growing demands
2. You create a product or service to meet that demand
High Converting Marketing campaigns always target a hungry audience that is ready to spend $$$s to solve their problem.
I was featured as 2nd top creator on LinkedIn from India by Favikon.
& 75th globally.
And no, it’s not about sharing cool hacks or new information.
It’s about being authentic and showcasing personality.
My first client paid me $1.5 for a blog post.
Now I charge $4k-$8k per project per month.
Your income compounds when you put all your focus into one core skill.
June has been the happiest month of 2023.
- Took care of my health
- Read a lot
- Created a bunch of cool stuff
Not the highest revenue month,
But surely the happiest one.
And that matters the most.
Every beginner struggles with choosing the right skill set.
Ask yourself 3 questions to find out the skill best suited for you:
1. What are your hobbies
2. What are the things you are naturally skilled at
3. Which are the niches that you enjoy studying
I gained 150K+ followers on LinkedIn last year.
Without any ads or secret growth hacks.
Just by:
- Posting 3X a week
- Showcasing my personality, beliefs, wins, and losses
- Educating or inspiring the readers
- Connecting with other creators
Keep it simple boss.
What you see:
- Working with global clients
- Making a lot of money
- A cult following on socials
What you don't see
- Regular rejections
- Imposter syndrome
- 12-14 hours workdays
The struggle never ends.
You just learn to endure it.
An unpopular opinion that will trigger many of you:
‘Virality does matter.'
Because virality is a byproduct of
- Attention
- Creatives
- Relatability
Yes, sustainable growth is much better than one-off viral content.
But a combination of both is what I aim for.
The average email open rate in 2022 is between 17-28%.
But, I have managed to get high open rates like 45-52% in my last few campaigns.
Do you want to achieve the same results?
Here is what I did..