Riley Hennigh Profile Banner
Riley Hennigh Profile
Riley Hennigh

@rileyhennigh

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Designer and Business Owner @oratorydesign

Joined January 2020
Don't wanna be here? Send us removal request.
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@rileyhennigh
Riley Hennigh
9 months
After nearly 7 years of working for other design agencies and working with countless clients, I am opting into starting my own small, independent web design studio for early-stage B2B startups full-time. And frankly, I’m afraid. Afraid of what others will think, afraid of what
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@rileyhennigh
Riley Hennigh
1 year
Once a month, I spend a whole day taking company logos, turning them into pngs, and uploading them to Google for others to use. Here's the background if anybody wants to do the same.
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@rileyhennigh
Riley Hennigh
1 year
@0xFrancis I can fax it
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@rileyhennigh
Riley Hennigh
8 months
I have a theory that being exposed to the best of what is out there in design is the fastest way to get better (and probably is required to even keep up to date) all of these designers have that built in: @darylginn with @Tycreated with
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@rileyhennigh
Riley Hennigh
1 year
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@rileyhennigh
Riley Hennigh
5 months
If you’re doing client work for B2B startups, it’s SELFISH to design websites using anything other than proven patterns. Last week, a friend of mine asked me for some help on a Webflow problem. He designed a hero section that, on the surface, didn’t seem that complex. But when
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@rileyhennigh
Riley Hennigh
1 year
Some fun interactions on this landing page by the team at @relume_io for their new Site Builder. Congrats on the launch, excited to try this out in more detail.
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@rileyhennigh
Riley Hennigh
1 year
If you are looking to start a Webflow agency and need a good offer, here's one: Target brick and mortar businesses and charge $120-$200 per month with no up front cost.
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@rileyhennigh
Riley Hennigh
6 months
Peak Performance of UI Design (1998 Nissan Quest)
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@rileyhennigh
Riley Hennigh
9 months
When I am designing a website for a B2B SaaS startup, I only use two layouts for the hero. I can't think of a single reason to use anything other than these 2 layouts. It's either: Text/cta on the left, image/demo on the right or Text/cta centered, image/demo underneath
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@rileyhennigh
Riley Hennigh
8 months
@thesamparr Dave Ramsey built an empire telling people to avoid debt. If you want to build an empire like Dave, don't go into debt for a podcast. Subscribe.
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@rileyhennigh
Riley Hennigh
7 months
I have a customer who insists on using Tailwind for their website. (I typically just develop myself using Webflow.) If I have a completed design in Figma for a single page site — what should I expect to pay a dev to build it utilizing Tailwind?
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@rileyhennigh
Riley Hennigh
7 months
Why @relume_io is going to win every conversation around AI-generated sites: They are not trying to use AI to generate the actual design or code of a site. They take the time to have experts work by hand — and only use AI to supplement AFTER the expert has completed their job.
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@rileyhennigh
Riley Hennigh
2 years
Can we talk about organizing pages in @Webflow ? How are others handling this, especially when projects get more complex? I have a few things I've been trying, but know there's room for improvement.
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@rileyhennigh
Riley Hennigh
1 year
🌶️Hot take: More @webflow agencies should just outsource animations+interactions and/or SEO entirely to a team specializing in those things.
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@rileyhennigh
Riley Hennigh
8 months
Last year, as a side project, I built a startup of my own. I was doing freelance web design and Webflow development on and off and didn't have the capacity to take on much freelance work due to my commitment at my day job. There are so many Webflow developers out there but you
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@rileyhennigh
Riley Hennigh
1 year
I don't know who needs to hear this, but every section of your website does not need to fade in for it to look good.
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@rileyhennigh
Riley Hennigh
1 year
Here's a quick tip on how you can test loading states in Webflow by slowing down your network.
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@rileyhennigh
Riley Hennigh
6 months
@robably__ At this point, I use the same process for all of my projects — I present one option at a time and will iterate (or start from scratch) up to 3 times. So if the customer loves the first version, they only ever see 1 concept. If they hate the first version, I'll design a second
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@rileyhennigh
Riley Hennigh
9 months
Had a great discussion with others from this Fast Forward Freelance cohort by @graceongrid . One topic discussed was about what you call yourself. There was a lot to pull from the conversation—my favorite thing mentioned was simply "being transparent" about what you're doing. If
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@rileyhennigh
Riley Hennigh
5 months
Somebody needs to start an agency that specializes in making other agency websites only.
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@rileyhennigh
Riley Hennigh
2 years
Webflow agency profiles are officially public on Many! To start us off right, we already have 3 verified reviews for @the1diegodiaz 's agency, @reflowlive ! Throughout the next few weeks, we'll be personally onboarding other agencies.
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@rileyhennigh
Riley Hennigh
9 months
@piesaac @TaylorNowotny AI is doing the tedious work, you just don’t get to see it as much because visuals like a profile photo or a video is so much easier to share. Example of supporting creative work with AI: Everything @relume_io is building.
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@rileyhennigh
Riley Hennigh
1 year
Ask and you shall receive. 🪄 Webflow agencies who have their Calendly link set in Many will be able to have buyers directly book a call through their project inquiry form on their profile. Thanks for the feedback, C&W (and everyone else who chimed in!)
@codeandwander
Code & Wander
1 year
@rileyhennigh @webflow New leads always welcomed 🙌🏻 Our first step is to schedule a call. We’d suggest giving the option: 1. Book a call (include a simple message about the project) 2. Multi step form with more details, maybe the ability of uploading a written brief?
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@rileyhennigh
Riley Hennigh
2 years
@DannPetty Here's the info I found: Klack was built on an editor called @CraftQuill , and Quill claims that "Klacks layout was inspired by the ingenious Coffee app" I think its lovely, but I'd say they're using the term "inspired by" rather loosely.
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@alexhbass
Alex Bass (efficient.vc)
2 years
After spending time on Twitter, this is what dinner conversations sound like... Thank you @mizko Quill: @CraftQuill Klack:
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@rileyhennigh
Riley Hennigh
2 years
🔥Hot take: Websites on Awwwards and most "design" award sites are meant to viewed purely as 🎨art.
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@rileyhennigh
Riley Hennigh
1 year
I am incredibly proud to be able to build things like what you see in the contents of this little red box.
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@rileyhennigh
Riley Hennigh
1 year
Your competition as a Webflow consultant is not other Webflow agencies. It’s traditional dev shops, WordPress devs, and in-house teams.
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@rileyhennigh
Riley Hennigh
2 years
@keif_xyz They are paying you for when something comes up. Just like you pay a lawyer a retainer to help when needed. If you want access to good talent, they aren't always available at any moment.
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@rileyhennigh
Riley Hennigh
2 years
Dear @Webflow , I never want to close the navigator unless I hit preview. Thank you.
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@rileyhennigh
Riley Hennigh
8 months
I spent some time updating the hero section on my site — now it has some clicky clacky, wiggly hover states for the work in the hero. (sound on🔊)
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@rileyhennigh
Riley Hennigh
1 year
@johnbuilds "Building" is the easy part.
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@rileyhennigh
Riley Hennigh
7 months
I just paid for a font (with my own money, not a client's) for the first time in my life.
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@rileyhennigh
Riley Hennigh
1 year
I was digging through some old files and found this portfolio concept — this was from when I first started to really dive into @webflow . Not going to develop this anytime in the near future, but it's a fun style.
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@rileyhennigh
Riley Hennigh
1 year
Feature suggestion for @webflow — Make updates to specific CMS fields while on the CMS Template page in the Designer.
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@rileyhennigh
Riley Hennigh
1 year
What do you call an agency that offers web development and web design?
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@rileyhennigh
Riley Hennigh
1 year
Working on means that I am personally turning down (and referring) more freelance Webflow work than ever before. It's a difficult choice in the short term, but I believe it's a better decision in the long term.
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@rileyhennigh
Riley Hennigh
8 months
How to easily update content on your @wordpress site Step 1: Migrate to @webflow
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@rileyhennigh
Riley Hennigh
1 year
Question for @webflow freelancers/agencies, what are your thoughts on contact forms for gathering leads? 🟩A: Simple form with just a message field and contact info. 🟦B: Detailed, multistep form with more qualifying questions like budget, project details, etc...
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@rileyhennigh
Riley Hennigh
5 months
@aleksliving Web design lives in the open for all to see. Products are oftentimes hidden and therefore less subject to criticism. A homepage design for a startup will undoubtedly receive more eyes than their product, and it's more critical to get right. If you mess up something in the
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@rileyhennigh
Riley Hennigh
2 years
I started @_buildspace with another idea, but shifting focus to this as it is my main N&W focus. Excited to share the v1 tomorrow! 🕸️🚰
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@rileyhennigh
Riley Hennigh
6 months
Nobody is going to open your website, read about your service, and then decide to hire you. B2B services are not sold in the same way as a cool new pair of pants.
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@rileyhennigh
Riley Hennigh
1 year
When you build in @webflow , what is something that is annoying to do, but you do it anyways?
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@rileyhennigh
Riley Hennigh
1 year
There are exactly 0 reasons why this interaction should exist, but I did it anyways. 🤷
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@rileyhennigh
Riley Hennigh
6 months
I have the joy of knowing lots of designers. Some are running traditional agencies, some are in-house employees, and some are starting to take freelancing more seriously as a career path. Anytime they ask me about what I'm doing, they love the concept but it is scary. It isn't
@ridd_design
Ridd 🤿
6 months
Tbh if you're creating a generic design subscription service you might be too late 😬 Here's who I think you should be looking at for inspiration instead 👇
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@rileyhennigh
Riley Hennigh
2 years
Thanks for putting this No-code & @Webflow resource library together, @CoreyGMoen 🙏
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@rileyhennigh
Riley Hennigh
6 months
I just saved a color palette from a local classified ad for a Kubota... I have a problem
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@rileyhennigh
Riley Hennigh
1 year
You will have to iterate on that landing page you are getting ready to launch.
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@rileyhennigh
Riley Hennigh
1 year
In order for me to learn something new, I find it easiest to learn on a paid project. When I was learning Webflow, I would sell a website to a client, and then figure out how to make it happen. You have no choice but to deliver quality or return their money.
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@rileyhennigh
Riley Hennigh
2 years
Last month, I turned down a $10,000+ freelance Webflow design/dev job that would have taken me less than 2 weeks of nights/weekends work to complete. I'm not rich. The money would help, but here's why I think it's the right choice...
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@rileyhennigh
Riley Hennigh
1 year
Something that seems obvious to you could unlock an entire new path for somebody else. I’m going to share more often even if it feels “obvious.”
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@rileyhennigh
Riley Hennigh
8 months
If you are building your first landing page to test a startup idea, you probably shouldn’t use Webflow. Using something like @carrd or even @NotionHQ when you’re at the idea stage is more than enough. This will also keep you from getting lost in the design. You can’t hide a
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@rileyhennigh
Riley Hennigh
1 year
I have an interesting use case in @webflow where I need some CMS pages to be indexed for search and others to not be (based on the individual CMS item.) I have set up this code snippet to add a noindex tag if a CMS toggle is set. Anybody have a better solution?
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@rileyhennigh
Riley Hennigh
1 year
Tried out the new Quick Stack element in @webflow — it is really fast to make these bento grids.
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@rileyhennigh
Riley Hennigh
1 year
I used to spend way too much time messing with vectors in Illustrator. This set of illustrations was made for no reason in particular and it was never used on anything other than I printed it out to hang on my wall.
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@rileyhennigh
Riley Hennigh
9 months
My goal when working with any client in Webflow is to get them to the point where they no longer need my help. If they wanted to spend $5k/mo on somebody to help with upkeep, they can use any other tools. Webflow empowers your clients to run on their own after launch.
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@rileyhennigh
Riley Hennigh
7 months
Can anybody tell me why the font weight looks different in the @webflow designer versus the published page?
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@rileyhennigh
Riley Hennigh
5 months
For the first time in 5+ years, I have disabled relevant LinkedIn job posting emails. Very optimistic about what I am building now — and I haven't ever felt that way working as an employee. No matter how great the company, I was always looking for something like I have now.
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@rileyhennigh
Riley Hennigh
1 year
Stripe has earned the right to use vague headlines like "Financial infrastructure for the internet." Your startup cannot get away with clever copy like this without confusing customers.
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@rileyhennigh
Riley Hennigh
1 year
I set up a community for Many on Slack. The goal is to give agencies and freelancers who are building their businesses using Webflow and similar tools a place to connect, ask questions, share work, and whatever else they want to do. Link in the footer of
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@rileyhennigh
Riley Hennigh
9 months
Seeing this many comments on a design used to make me worried that I screwed something up. Now, I know that these usually mean they actually care about the work we're doing together. The comments show interest in a better outcome and I am grateful for actively engaged partners.
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@rileyhennigh
Riley Hennigh
1 year
Once a profile gets 3 reviews on @manyso_ I like to take the time to set them up a badge, specifically designed to match their website. Here's a few that I've done so far. 👇
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@rileyhennigh
Riley Hennigh
8 months
Startup founders completely advocate for iteration when it comes to their actual product, but somehow, when it’s time to build their branding, it’s all or nothing. There’s a 47 second video on @ycombinator 's YouTube channel that speaks to this so clearly. “Launch quickly, and
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@rileyhennigh
Riley Hennigh
7 months
Is it really necessary to design for mobile (for marketing sites) at this point? If it's a 2 col left/right section on desktop, on mobile it is going to stack vertically in 1 column. Sure, there are some exceptions, but for the most part—can't you just assume what needs to be
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@rileyhennigh
Riley Hennigh
8 months
Nobody has ever opened up a B2B SaaS website and instantly thought, “This looks great, let me sign up my entire organization and onboard them to this product right now!” What really happens: - One person runs across a tool, visits their website, and reads a headline or two.
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@rileyhennigh
Riley Hennigh
2 years
My first trick that I do is I create Folders, but these folders are purely used as visual dividers. You can't actually put the pages in the folder or it will change the URL structure. I've seen designers do something similar in Figma files.
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@rileyhennigh
Riley Hennigh
9 months
Updating my profile pic after 6 years. Even though I no longer have the stereotypical dramatic, b&w portrait, I am, in fact, still a designer 💅
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@rileyhennigh
Riley Hennigh
1 year
What other tools should I get added to this list? Anything that helps you run your Webflow agency, improves your client projects, etc.
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@rileyhennigh
Riley Hennigh
1 year
Thanks to this snippet on @NoCodeSupplyCo , I was able to get this social share set up for Projects on Many in no-time. 🫡
@rileyhennigh
Riley Hennigh
1 year
Check out this project on Many: Leadbird by Reflow
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@rileyhennigh
Riley Hennigh
5 months
When I open an in-person office for my web design shop, it's going to look like this. Firewood and all.
@ruralindexing
Rural Indexing Project
5 months
Meat market Thorndale, TX
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@rileyhennigh
Riley Hennigh
1 year
You'll find a few new features in your Many Dashboard, and potential buyers will notice an improved project inquiry form with an optional Book a Call button. Read the full update here:
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@rileyhennigh
Riley Hennigh
1 year
Putting the expensive gas on the left is a dark UI pattern in real life
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@rileyhennigh
Riley Hennigh
1 year
This is a really early stat, but it's interesting how people choose to sign up for Many. So far, 75% chose to sign up with Google, 20% created an account using their email, and only 5% chose LinkedIn. I wonder how this weighs out for other apps.
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@rileyhennigh
Riley Hennigh
6 months
An initial brand concept for a cyber security startup — taking what works well from their existing branding and refining it.
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@rileyhennigh
Riley Hennigh
7 months
out with the old, in with the new
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@rileyhennigh
Riley Hennigh
1 year
Is there any reason you wouldn't turn all of these on for a @webflow project?
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@rileyhennigh
Riley Hennigh
8 months
This company came to me for web design. It takes very little added effort to clean up their logo for them. Is this my main expertise? No. Is it in scope? Nope. But I can make a logo and I think it adds value to the other work I am doing regardless.
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@rileyhennigh
Riley Hennigh
6 months
I have been freelancing full-time @oratorydesign for like 3 months and it feels like I have been doing this for years.
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@rileyhennigh
Riley Hennigh
1 year
I almost always advocate for just figuring it out as you go, but when setting up a CMS in Webflow, it is a terrible idea to just wing it.
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@rileyhennigh
Riley Hennigh
1 year
@brijanp Ironically, you’re tweeting this from an account without a name and face. 😉
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@rileyhennigh
Riley Hennigh
7 months
your homepage for your startup should help customers understand what you're capable of helping with right now, not excite investors about what you plan to do over the next 5 years
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@rileyhennigh
Riley Hennigh
1 year
Continuing down the road of a previous life as a vector addict...
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@rileyhennigh
Riley Hennigh
1 year
I used to spend way too much time messing with vectors in Illustrator. This set of illustrations was made for no reason in particular and it was never used on anything other than I printed it out to hang on my wall.
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@rileyhennigh
Riley Hennigh
7 months
@thenickpattison The more you're willing to pay on this, the more you'd be able to be hands-off and know everything will be taken care of (like page titles, meta descriptions, opengraphs, testing) I wouldn't pay less than $1500 for this, and I wouldn't pay more than $5000. Get 3+ read-only
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@rileyhennigh
Riley Hennigh
7 months
If you're currently self-employed, is there a company that you'd go work for if they asked? I have no interest in going to work in a full-time role right now (I am focusing on building my design studio) but I would go work for @stripe in a heartbeat.
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@rileyhennigh
Riley Hennigh
5 months
Some days I dream of opening a machine shop or a shop working on 4x4 Toyotas. Then I do "real work" for a day or two and appreciate that I design websites for startups on the internet from my desk.
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@rileyhennigh
Riley Hennigh
1 year
I am honestly amazed at how much talent there is in the @webflow community. There are hundreds of agencies and freelancers putting out very high quality projects like this – and a lot of it goes unnoticed!
@manyso_
Many ᠅
1 year
Check out this project on Many: Planwisely by @flowcraft_au
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@rileyhennigh
Riley Hennigh
7 months
Testimonial section detail for a client project @oratorydesign
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@rileyhennigh
Riley Hennigh
8 months
@FonsMans People say they want a generalist but I believe they want a specialist who can flex into other roles. For example: I am web designer who can also do branding and Webflow development. I have also built product from end-to-end as a Product Designer. But my specialty is web design.
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@rileyhennigh
Riley Hennigh
2 years
Very awesome to see so much interest in the Webflow agency directory for @manydotso ! I put together a quick page telling a bit more about how it works. 1. Sign up and access your dashboard 2. Request 3 reviews 3. Get your public profile Learn more at
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@rileyhennigh
Riley Hennigh
7 months
Most startups are "default boring." That's because the perceived complexity is low. If your startup is "default exciting" then marketing isn't your problem. -- Let’s take a look at Linear. Everybody has been obsessed with Linear for the past year or so (for good reason!)
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@rileyhennigh
Riley Hennigh
7 months
@thenickpattison I usually do design + build on all of my projects. If I had a chance to work with a great designer on doing just a build, I'd be up for it. other people that I think of who could help: @tonyseets @devinsfountain @adilism15 @thisisdanguerra @MilhoanDesign @markbowley
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@rileyhennigh
Riley Hennigh
7 months
I'm late to the party here, but digging into @webflow localization and I am impressed.
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@rileyhennigh
Riley Hennigh
1 year
When trying to "Change target" in the Webflow interactions panel, it does not allow you to change the target to an element that you already have selected in the Navigator. Is there a way around this?
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@rileyhennigh
Riley Hennigh
8 months
Count the little wins
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@rileyhennigh
Riley Hennigh
8 months
Is there an established "best" way to handle rich text styling in Webflow for things like blog posts? I am specifically curious how others handle: Heading margin (top and bottom) Paragraph margin (top and bottom) while taking into account that ANY combination of these could be
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@rileyhennigh
Riley Hennigh
1 year
I officially have enough custom code in @webflow that it's becoming tedious to edit natively. I'm leaning towards moving it all to @Slater_App — I'd love to hear what others are doing in this scenario. Ideally need a way to manage staging/production.
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@rileyhennigh
Riley Hennigh
5 months
I am going to experiment with posting work for @oratorydesign on @dribbble — will report back in a few months 🫡
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@rileyhennigh
Riley Hennigh
8 months
When looking for a designer, people say they want a generalist but I believe they want a specialist who is the best at one thing and can fill in the gaps here and there if something small comes up. Let's say you are a designer trying to prove to the market that you are valuable.
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@FonsMans
Fons Mans
8 months
If I would hire a designer today, I would be looking for someone that can help with brand, product, web and everything in between, on a high level. I think I’m not alone in that. More and more clients will be looking for this type of generalist designer.
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@rileyhennigh
Riley Hennigh
8 months
im going to post this on linkedin, wish me luck
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