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@pontodotdev

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Business strategy. Co-owner of a six figure house cleaning business, follow along on my journey to take it to seven

Joined June 2021
Don't wanna be here? Send us removal request.
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@pontodotdev
Ponto.Dev
4 months
How to use ChatGPT to reduce employee turnover Finding the ideal location for your next house cleaner
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@pontodotdev
Ponto.Dev
1 year
@RapFavorites How tf is she getting these interviews 😂
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@pontodotdev
Ponto.Dev
11 months
@coldhealing Those kids are destined to be youth pastors at a mega church
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@pontodotdev
Ponto.Dev
1 year
@ftlsid The career path is having rich parents
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@pontodotdev
Ponto.Dev
1 year
@charliewrich How do you stay so humble
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@pontodotdev
Ponto.Dev
2 years
@FluentInFinance @TD_Investor I keep winning these and blowing it, glad I’ve got this thread for next time
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@pontodotdev
Ponto.Dev
1 year
THE WAIT IS OVER To receive the research report that I've poured my heart into for the past month And paid almost $1,000 to have professionally designed That I believe is worth well over $3,000... for FREE LIKE + FOLLOW + COMMENT DATA
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@pontodotdev
Ponto.Dev
1 year
@thechosenberg Buddy’s one cold shower away from a billion dollars
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@pontodotdev
Ponto.Dev
2 years
A visual representation of all of the processes that make up a remote cleaning company: 🧵
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@pontodotdev
Ponto.Dev
1 year
WHAT DO YOUR CUSTOMERS ACTUALLY CARE ABOUT?? I asked them. It’s not what you think. Let me show you what I learned…
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@pontodotdev
Ponto.Dev
2 years
A FREE Masterclass on starting and operating a cleaning company remotely I PRESENT TO YOU: a thread of my best threads on how to take a cleaning company to six figures, operating it fully remote
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@pontodotdev
Ponto.Dev
2 years
@CyrusEVM @leadlagreport I was thinking the same thing, how many people who just got into the workforce are dragging this number down
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@pontodotdev
Ponto.Dev
2 years
THE REMOTE CLEANING CEO HANDBOOK IS NOW AN INTERACTIVE PDF I've poured my heart and soul into this thing Whether you're interested in starting a cleaning company, or you currently run one, you'll love this book Breakdown of the book below!
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@pontodotdev
Ponto.Dev
11 months
Posting videos is a cheat code for improving a Google Business Profile Simple 30-second video introducing yourself and saying "Hey! We're X company, and this is what we do." Will improve trust, increase conversions, and help your profile rank
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@pontodotdev
Ponto.Dev
1 year
All of the directories you can list your local business on to get more customers: Facebook Apple Maps Instagram YellowPagesDirectory MapQuest Google Business Profile ChamberofCommerce(dot)com YaSabe EZLocal Yahoo! Citysearch HotFrog Yellow/Moxie Bing USCity(dot)net
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@pontodotdev
Ponto.Dev
2 years
When starting a cleaning business, how can you gauge demand to make sure there are customers in the city you want to launch? How to use Google Trends to find untapped demand for cleaning services… 1/5
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@pontodotdev
Ponto.Dev
1 year
The best state to start a cleaning company in the US is… New Jersey? NJ has the highest consumer expenditure per capita on housekeeping services in the US $264 compared to $170 average For the full list of all 50 states, like and comment DATA below
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@pontodotdev
Ponto.Dev
1 year
I had just started my cleaning business Couldn't find cleaners Got desperate Offered $35 per hour Got even less applicants Multiple people told me they thought it was a scam during the phone interview Lowered my pay to $25 per hour, got double the applicants
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@pontodotdev
Ponto.Dev
3 years
@stoolpresidente @elonmusk Dude isn’t actually in charge yet
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@pontodotdev
Ponto.Dev
10 months
Community notes murdering dropshippers one day at a time
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@pontodotdev
Ponto.Dev
10 months
Just booked a cleaning for an NFL player I’m leaving his name anonymous, but it was a pretty crazy moment Got the lead through LSA 😂
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@pontodotdev
Ponto.Dev
2 years
@JimmyFarley00 Like it or not this is amazing marketing 😂
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@pontodotdev
Ponto.Dev
2 years
8/28/22 🧵 Business idea I’ve never heard anyone talk about that I think will have crazy economic tailwinds over the next decade:
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@pontodotdev
Ponto.Dev
9 months
The free directories that I manually listed by business on: 716area (local) pickabiz Merchantcircle Showmelocal Houzz Manta Brownbook Hotfrog Cybo Ezlocal Twidloo Yelp Instagram Thumbtack Twitter Pinterest Care .com Better Business Bureau (this one is paid)
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@pontodotdev
Ponto.Dev
2 years
@SaycheeseDGTL If this isn’t an ad for Tesla being the safest cars on the market I don’t know what is
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@pontodotdev
Ponto.Dev
9 months
I might delete this later But this is the full list of keywords that I'm trying to rank my cleaning company's website for How much do house cleaning services cost? -Average house cleaning cost -Whole house cleaning cost versus cleaning parts of a house each time -How much
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@pontodotdev
Ponto.Dev
2 years
I’ve gotten a few requests for a thread on how to start a remote cleaning company So here’s my shot at the best remote cleaning thread of all time How to start one, how it all works, and some things I’ve learned 🧵
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@pontodotdev
Ponto.Dev
1 year
On Friday, I'm going to drop the coolest piece of free content I've ever created, by far It's a crazy in-depth case study on the cleaning industry in an American city of around 300,000 EVERYTHING about the competitive environment in this city All free Stay tuned
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@pontodotdev
Ponto.Dev
2 years
@royalskegee That’s a great goal!
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@pontodotdev
Ponto.Dev
2 years
@sweatystartup This screenshot reaffirms that requiring a 1 minute video is a good idea
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@pontodotdev
Ponto.Dev
1 year
For local search rankings Your Google Business Profile is the most important factor, but it's only 32% of what makes up the ranking On-page signals (stuff on your website) is 19% Reviews are 16% Backlinks are 11% Lot more than just your Business Profile
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@pontodotdev
Ponto.Dev
1 year
@SahilBloom Great thread, really cool format to present this in
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@pontodotdev
Ponto.Dev
1 year
is a hidden gem for hiring cleaners Vetted Experienced pros Public reviews And you can reach out to them directly, they don't even need to apply
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@pontodotdev
Ponto.Dev
1 year
Marketing channels to avoid like the plague if you're running a cleaning company Angi Leads Angi Leads Angi Leads Angi Leads ... Thumbtack
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@pontodotdev
Ponto.Dev
1 year
When uploading pictures to your Google Business Profile Change the file names to be relevant to your business Even better throw the location you serve in the name of the photo Will impact your local business ranking on maps
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@pontodotdev
Ponto.Dev
1 year
Door hangers are a phenomenal, low cost way to advertise a local services business Cherry pick the neighborhoods you want to work in Spend a weekend hanging them The whole community knows about you You do a good job People like you Business booms
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@pontodotdev
Ponto.Dev
8 months
You should be targeting moms who live in households that make over $100K per year Their biggest pain point is stress, and they care more that you provide a high-quality service than if your website has online booking These are the key findings from a paid survey that I ran last
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@pontodotdev
Ponto.Dev
2 years
How to multiply the value of your business: Get ready for the thread to end all threads on positioning your company to sell for quadruple the multiple that it would sell for today. (Many principles summarized from my favorite business book: Built To Sell) 🧵
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@pontodotdev
Ponto.Dev
2 years
Hard things that will make you a better leader 🧵👇
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@pontodotdev
Ponto.Dev
2 years
THE INSURANCE THREAD If you’re employing subcontractors, this is everything you need to know about insurance A 🧵
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@pontodotdev
Ponto.Dev
8 months
Organic calls from Google are up 3X since December Local SEO 📈
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@pontodotdev
Ponto.Dev
11 months
Just had a customer reach out about buying an entire year's worth of bi-weekly house cleaning's for his son as a Christmas gift $200 per cleaning, 26 cleanings W
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@pontodotdev
Ponto.Dev
2 years
How to ACTUALLY hire independent contractors A lot of people are running things pretty lose when hiring 1099’s Here’s everything you need to know to make sure you’re doing it correctly
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@pontodotdev
Ponto.Dev
11 months
I used to think more "businessy" laptops were better Lenovo, Dell, HP, whatever But I'll literally never buy anything other than a Mac again Being able to text directly from your computer is unbeatable
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@pontodotdev
Ponto.Dev
9 months
How to do keyword research for your local business' website: 1. Go to Google Search Console -> performance -> export all of the keywords that come up that you're getting impressions for 2. Sift through these and find 10-20 keywords you already rank for, or that you think you
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@pontodotdev
Ponto.Dev
2 years
The three main challenges to managing a cleaning company 1. Getting cleaners 2. Getting customers 3. Balancing supply and demand Here's how to do each one... (1/10)
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@pontodotdev
Ponto.Dev
1 year
Top 20 most important local SEO factors according to a survey of experts conducted by Whitespark This refers to the websites returned after the LSA/Maps results I was discussing the other day My key takeaways...
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@pontodotdev
Ponto.Dev
2 years
@unusual_whales I can definitely see the appeal to moving to Canada if everyone is about to go to war
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@pontodotdev
Ponto.Dev
10 months
The best thing to throw on the Q&A section of your Google Business Profile? Q: "Do you offer a satisfaction guarantee?" A: "Yes! We offer a 100% satisfaction guarantee. If you're not happy, we'll give you a full refund" Get 5 people to upvote it Print
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@pontodotdev
Ponto.Dev
2 years
@RobertMSterling I hate Intuit as a company so I hope this happens
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@pontodotdev
Ponto.Dev
1 year
Homeadvisor used to be notorious for slimy salespeople Then Angi's List bought them Now they're called Angi Leads And they're still incredibly slimy When you start your business you'll get cold called by them I wish I'd ignored them when they'd called me
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@pontodotdev
Ponto.Dev
2 years
A lesser known marketing strategy for cleaning companies with an ROI over 200% better than Google or Facebook ads 🧵
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@pontodotdev
Ponto.Dev
2 years
8/25/22 🧵 It blew my mind when I found out the mainstream twitter strategy is basically to recycle content that’s worked for other people “Find a tweet/thread that blew up, change a few words and post it yourself” is advice that people are saying with straight faces
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@pontodotdev
Ponto.Dev
1 year
If I offered coaching for people who wanted to start house cleaning companies The most important thing to guide people on would be using the right platforms for hiring, marketing and CRM To start keep it simple LSA for marketing Indeed for hiring BookingKoala for CRM
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@pontodotdev
Ponto.Dev
2 years
My remote cleaning company’s tech stack: CRM: @BookingKoala Document management: @DocuSign Background checks: @certn Payments/Invoicing: @stripe Banking: @banknovo Writing help: @Grammarly Insurance: @Thimble Hiring: @ZipRecruiter Customer acquisition: Angi Ad’s
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@pontodotdev
Ponto.Dev
1 year
I’m reluctant to Tweet this because I usually only Tweet about cleaning But my Gumroad product has been absolutely crushing it Over $10K in sales with less than 1K followers… @OneJKMolina likes ain’t cash? Might put out some content about what I’ve learned
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@pontodotdev
Ponto.Dev
1 year
If you own a housekeeping company, you need to make a decision W2 employees or 1099 contractors? So how does each model work? A thread... 1/7
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@pontodotdev
Ponto.Dev
1 year
If you own a local business Replace scrolling TikTok for Nextdoor The free opportunities for both customers and employees is literally mind-blowing
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@pontodotdev
Ponto.Dev
1 year
Mothers are disproportionately the decision-makers when it comes to hiring cleaning services Target them with your marketing Google Ads + Facebook Ads let you target specific demographics Upper-middle-class women = cleaning company rainmakers
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@pontodotdev
Ponto.Dev
1 year
"Are you bonded and insured?" A question you're probably tired of if you own a cleaning business So what is BONDING? Insurance protects you if cleaners break something. Bonding protects you if cleaners STEAL something. 1/5
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@pontodotdev
Ponto.Dev
1 year
Last May I conducted a paid survey to learn more about what house cleaning customers actually cared about It's not what you think Let me show you what I learned...
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@pontodotdev
Ponto.Dev
1 year
You know what’s not going to get crushed by ai? Residential cleaning. I’ve created the BEST educational resource on starting and operating a profitable residential cleaning business… all from your computer Check it out!
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@pontodotdev
Ponto.Dev
1 year
According to a survey of SEO experts done by the agency Whitespark These are the top 20 MOST IMPORTANT factors for "Google Local Pack" SEO ranking AKA the top three businesses that show up when you type "_ company near me" The main takeaways...
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@pontodotdev
Ponto.Dev
10 months
How to set up automated texts in @BookingKoala : First, you need to create an account with Twilio, get a phone number through them, and find your account info on the home screen Next, login to BookingKoala and navigate to Settings -> Notifications -> General, and scroll down
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@pontodotdev
Ponto.Dev
1 year
A monthly reliability bonus of $50 for cleaners consistently showing up on time and getting all 4-5 star reviews The formula to keep your best people performing well and happy working for you
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@pontodotdev
Ponto.Dev
1 year
What do healthy margins look like for a remote cleaning business? Pay cleaners $25-$28 per hour Bill customers $50-$60 per hour Gross margins = 50%(ish)
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@pontodotdev
Ponto.Dev
2 years
How much does it cost to start a remote cleaning company? A quick breakdown of startup expenses:
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@pontodotdev
Ponto.Dev
1 year
Friend has a cleaning biz where he makes his own cleaning supplies ChatGPT taught him how to do it Says he pays $0.01 for what would cost $1.50 if he bought it at the store "ChatGPT is great at explaining how to make cleaning supplies without accidentally making a bomb"
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@pontodotdev
Ponto.Dev
1 year
Getting cleaners to provide gear + insurance can be a challenge So, after 3 successful cleans, we give a $100 bonus to help cover the costs Most bad cleaners won’t make it 3 cleans without some serious red flags
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@pontodotdev
Ponto.Dev
1 year
Cleaning business owner pain point: Minimizing your cleaner's drive time to keep them happy. So I built a calculator that finds drive time and returns the closest cleaners to each job Best part is, it's free Let me know what you guys think!
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@pontodotdev
Ponto.Dev
1 year
Recently I've found that lead forms actually outperform booking forms on websites Instead of giving an automatic quote, collect customer info and call back ASAP Deliver the quote over the phone, way easier to close Plus you get to collect way more emails
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@pontodotdev
Ponto.Dev
2 years
@stephsmithio I think about this all the time My ancestors would be so mad at me taking these cold showers
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@pontodotdev
Ponto.Dev
2 years
9/6/22 A unique idea for growing this page I’ve never seen anyone do:
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@pontodotdev
Ponto.Dev
1 year
I have some life announcements to make A few weeks ago, I partnered with a friend running a cleaning company on the East Coast Two W2 employees and two 1099's, helping him scale his business to 20-30 employees BUT This was only after stepping away from my own cleaning
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@pontodotdev
Ponto.Dev
8 months
Google doesn't just look at the number of reviews on your profile It looks at the consistency of those reviews Getting a steady stream of reviews will beat getting 100 reviews dumped on your profile all at once You can win with lower quantity but better consistency
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@pontodotdev
Ponto.Dev
1 year
Lot of people don't know you can transfer your Google reviews over to Thumbtack Create a free account and get your reviews moved over When people click "the 10 best cleaning companies in _ city" from Thumbtack, they'll land on you even if you don't pay for advertising
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@pontodotdev
Ponto.Dev
10 months
Just ordered some business cards with QR codes that customers can scan and it'll bring them to our Google Maps review link Having cleaners drop them off at our recurring customer's houses Should hopefully get us a bunch of reviews
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@pontodotdev
Ponto.Dev
2 years
@Levijameshere Built To Sell was an awesome read that changed the way I think about entrepreneurship
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@pontodotdev
Ponto.Dev
9 months
There are five categories of Facebook groups that I'm engaging with: 1. Small business groups 2. Moms groups 3. Employment related groups 4. Groups dedicated to keeping up with stuff going on in the city 5. Restaurants Really interested to see which category does the best
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@pontodotdev
Ponto.Dev
1 year
Good communication will 10X cleaner reliability A monthly check-in with each of your cleaners can go a long way to keeping people happy "Are you happy with your current workload?" "Do you like the customers you're serving?" A 5-10 minute check each month is all it takes
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@pontodotdev
Ponto.Dev
1 year
If you need a logo for a home services business Go on Canva, pay $12.99 for one month of premium Make a better logo than your competitors in 30 minutes Cancel subscription Back to the real work
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@pontodotdev
Ponto.Dev
9 months
The biggest SEO competitor in my market has a garbage website, but they outrank huge players like Yelp and Angi when you Google "cleaning services in (my city)" Their secret? Buying spammy backlinks. They get 750 views per month in organic traffic, which is a lot for a local
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@pontodotdev
Ponto.Dev
1 year
Why is cleaning a great business? Recurring revenue, tons of customers But even better It's low stakes. If you don't deliver, customer might yell at you/give a bad review But the world doesn't end End of the day they can clean their own house We're not saving lives here
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@pontodotdev
Ponto.Dev
1 year
@thebeautyofsaas Web scraping is underrated, some of the use cases are crazy valuable and it’s not that hard to learn
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@pontodotdev
Ponto.Dev
1 year
Owning a residential cleaning company isn't easy It's actually really hard But the revenue is recurring And the customers are incredibly sticky No business is perfect, but you might as well take your shot in an underserved market
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@pontodotdev
Ponto.Dev
2 years
@PrivatEquityGuy You went from not drinking to still not drinking
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@pontodotdev
Ponto.Dev
2 years
A random life hack you totally shouldn't do Buy a random .edu domain, use it to make an email that ends in .edu, and get student discounts on everything for the rest of your life
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@pontodotdev
Ponto.Dev
2 years
I published a super in-depth blog post on how to start a remote cleaning company Hope you guys like it
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@pontodotdev
Ponto.Dev
2 years
@BusinessFamous Find a state where sports betting is legal and cook up a parlay
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@pontodotdev
Ponto.Dev
1 year
I have this patent framed in my bedroom Steve Jobs was the greatest Product Owner of all time, and the iPhone was arguably the greatest innovation to come out of the 21st century But... this patent is imperfect The reason I hung it up isn't just because I think it's cool, it's
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@pontodotdev
Ponto.Dev
11 months
Ken is the 🐐 of automation for home services companies I honestly can’t believe I had never sat down to read this thread in its entirety Everyone with a cleaning company should read this Amazing
@ken_cleans
Ken Cleans
1 year
HOW I AUTOMATED ALL MY CLEANING OPERATIONS ⚙️ ☁️ Using BookingKoala + Airtable, let me show you how to unlock the full power of your booking data to automate your cleaning operations. A THREAD 🧵
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@pontodotdev
Ponto.Dev
1 year
Make a Nextdoor account Reply to people who comment that they want to hire a cleaning company Don't spend money on ads Get customers Repeat
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@pontodotdev
Ponto.Dev
1 year
Higher % of LSA calls you answer Better your rank will be Cheaper your leads will cost Answer all your calls Get cheapest leads Win your market Buy boat
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@pontodotdev
Ponto.Dev
1 year
You don't just hire cleaners You let them into your customer's lives Background checks are a need, not a want Can't be sending rando's into people's houses without vetting them
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@pontodotdev
Ponto.Dev
10 months
I am not getting paid to say this The support team at @BookingKoala is TOP tier CRM’s can be confusing and their support email is an absolute life saver Other companies brag about setting up a GPT powered chat bot for support, while my boy Dimitri at BK is sending me loom
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@pontodotdev
Ponto.Dev
2 years
@unusual_whales People talk about the crypto crash like it’s inevitable then you learn that FTX was actually the worst CEO on the planet
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@pontodotdev
Ponto.Dev
1 year
Finally gonna start getting into some local Facebook groups to promote the cleaning business I'll be posting everything I learn along the way Stay tuned
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@pontodotdev
Ponto.Dev
1 year
I’m 2023, you can operate a cleaning company from literally anywhere Run it from your couch and cherry pick the best markets to compete in How does it work? Let me explain:
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@pontodotdev
Ponto.Dev
1 year
Want to blow your customer's minds? Have your cleaners use glass cleaner as a finishing touch for cleaning stainless steel Leave their sink sparkling
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@pontodotdev
Ponto.Dev
1 year
When running FB ads for a cleaning business Avoid keywords that make FB think your ad is "housing related" They'll ban the ad if they think you're targeting specific demographics with a housing related ad Avoid the words "home", "Residential" and "House"
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