Naresh Arora @nishuarora Twitter profile

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@stwmaniax

Naresh Arora

@nishuarora

1 year

25 years of #friendship , memories and nostalgia- all summed up in one video. #FriendshipDay2023

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Naresh Arora

@nishuarora

6 years

New generation politics requires new generation approach! Spoke to @DeccanChronicle on the change in @instagram dynamics!

Instagram more influential among new-age voters

Many political leaders are yet to tap the potential of this platform.

www.deccanchronicle.com

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Naresh Arora

@nishuarora

4 years

An exemplary display of grit, gumption and teamwork! A victory India will cherish and quote for all times to come! Well done Indian Team! #INDvsAUS

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Naresh Arora

@nishuarora

2 years

With pride in our hearts and dreams in our eyes we celebrate India’s #75YearsofIndependence

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Naresh Arora

@nishuarora

2 years

A bond that gets stronger with time. Happy #FriendshipDay #JeeLein

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Naresh Arora

@nishuarora

2 years

When you’re dead, you don’t know you’re dead. The pain is felt by others. The same thing happens when you’re stupid.

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Naresh Arora

@nishuarora

3 years

VERIFIED! Raw materials for production of 50,000 Remdesivir injections within 2-3 days with Kwality Pharmaceuticals Ltd, Amritsar, waiting for approval from Drugs Controller General of India. Spread the word so that @MoHFW_INDIA takes note & this helps address the shortage.

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Naresh Arora

@nishuarora

4 years

Do pal ke jeevan se Ek umr churani hai

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Naresh Arora

@nishuarora

2 years

Punjabi bringing smiles globally.

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Naresh Arora

@nishuarora

6 years

“Who you are in public is a test of your conviction; who you are in private, integrity.” ― Criss Jami, Healology #TuesdayThoughts

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Naresh Arora

@nishuarora

9 months

The way ahead for the Congress party’s Lok Sabha campaign — some ideas

Opinion: 6 Tips For Congress As It Preps For 2024

Innovative crowdfunding and a "Hai Tayyar Hum (we are ready)" campaign - after its recent election losses, the Congress party is making the right moves to demonstrate that it is very much in the...

www.ndtv.com

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Naresh Arora

@nishuarora

6 years

Hard to describe that feeling when your hard work becomes a standard to be compared with previous benchmarks! Sharing the link to the @news18dotcom article, while I go look for that description!

How Congress Took a Leaf Out of BJP’s 2014 Digital Book to Chalk out Poll Strategy for Rajasthan,...

The Congress conducted focused digital campaigns and also released election manifestos based on suggestions from voters in Chhattisgarh and Rajasthan. This interactive effort, along with digital and...

www.news18.com

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Naresh Arora

@nishuarora

10 months

Chief Minister Sh. Ashok Gehlot’s extra-ordinary social welfare policies will no doubt power him to a historic fourth consecutive term as chief minister, making the entire country study and emulate his social security vision. What Rajasthan does today, India will do tomorrow.

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Naresh Arora

@nishuarora

2 years

Friendship is the only thing in the world which has no expiration date! #JeeLein , our ode to friendship completes an year today & we have another season in the pipeline! Meanwhile sharing some special BTS moments:

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Naresh Arora

@nishuarora

6 years

Decoding the world of political advertising, my write up in @Social_Samosa elaborates upon what goes on behind the scenes. Sharing the same with you!

The Perception of political advertising during an election campaign: A measure of Cognitive and...

www.socialsamosa.com

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Naresh Arora

@nishuarora

2 years

Negative campaigns get you headlines. Positive campaigns get you votes. Very few politicians get this.

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Naresh Arora

@nishuarora

8 months

While watching the movie ' #12thFail ', there comes a time where the protagonist Manoj works 15 hours at a poorly lit 'Aata Chakki', while preparing for UPSC mains. Covered in flour from head to toe, his struggle is gut wrenching, but it never misses the beat of perseverance &

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Naresh Arora

@nishuarora

1 year

Best wishes to @DKShivakumar and @siddaramaiah for #KarnatakaAssemblyElection2023

DK Shivakumar

@DKShivakumar

1 year

Some conversations are effortless & yet the most impactful. Amidst the intense #KarnatakaAssemblyElection2023 campaigns, Shri Siddaramaiah and me sat for a heart to heart. Here's what we talked about and I am sure you'll soon be asking for Part-2 of this! 😊

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Naresh Arora

@nishuarora

4 years

The fight against drugs in Punjab is far from over, but what it truly adjures is a complete and comprehensive overhaul of the implementation aspect! My article for @CNNnews18 advices the same: @news18dotcom

To Win the War against the Drug Menace in Punjab, Implementation Needs a Shot in the Arm - News18

The state government must understand that merely establishing policies and programmes is not going to make much difference. The entire government machinery needs to pack a punch in terms of intent...

www.news18.com

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Naresh Arora

@nishuarora

3 years

The colours and the confidence of Assam Campaign.

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Naresh Arora

@nishuarora

9 months

I worked on Congress campaign in Rajasthan. Here’s why we lost.

Opinion: I Worked On Congress Campaign In Rajasthan. Here's Why We Lost

I worked as a campaign manager for the Congress party in the 2023 Rajasthan assembly elections. I want to put on record some observations about the fascinating politics of this state.

www.ndtv.com

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Naresh Arora

@nishuarora

3 years

Two things being noticed: - Hesitancy in rural areas to get vaccinated - Stigma attached to Covid+ve patients in remote areas to the extent of despising them Dire need for us to take initiative to change this scenario bcz vaccination centres will have vaccines but no visitors

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Naresh Arora

@nishuarora

6 years

The word mother encompasses in itself the best of everything that this world has to offer! An emotion so heartfelt that it cannot be put into words! Happy #MothersDay to the lights of all our lives!

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Naresh Arora

@nishuarora

2 years

What in your opinion is that one thing which you would like to change about your elected representative, be it your Councillor, MLA or MP?

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Naresh Arora

@nishuarora

6 months

One extra day to live more, dream further and be kind- take that #Leap That's what Leap Years are for! #LeapYear

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Naresh Arora

@nishuarora

4 years

We are all 'Thalaiva' admirers, but fact of the matter is that politics functions primarily on the ground sentiment, which is not in his favour! Reiterated the same during a panel discussion on @NDTV last evening with @NRamInd , @Sanket and @DhanyaRajendran .

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Naresh Arora

@nishuarora

2 years

Tall guy who played to create the tallest impact always. Not often you witness someone perplexing the opponents enough to hit an 8. Gone too soon, #AndrewSymonds

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Naresh Arora

@nishuarora

6 years

Digital media campaigns have emerged the real game changers as was witnessed in the recent Assembly Elections. Shared my views with ‘The Hindu’ on their significance! @the_hindu

How Congress’ used its internal app to win Assembly elections

Deploying digital tools and apps to reach its workers and voters, the party widened its reach for electoral gain

www.thehindu.com

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Naresh Arora

@nishuarora

4 years

We, at @DesignBoxed hv always believed in giving back 2 the society at every step of d way,& especially in distressing times as #COVID19Pandemic ,I call upon everyone to contribute towards dis fight! Thankful to @businessline for their kind words for our work for @PunjabPoliceInd

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Naresh Arora

@nishuarora

4 years

Indian Govt Bans #PUBG I say every pandemic has a silver lining!

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Naresh Arora

@nishuarora

4 years

As a Punjabi, I feel infuriated to see our state being defamed in the name of its farmers- being blamed through sheer propaganda- no data to supplant the claims! Punjab & Delhi citizens should be aware of the reality-actual causes of pollution & whom should they question for it!

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Naresh Arora

@nishuarora

4 years

Unlike many who believe that votes are amassed by ‘reasoning’, in my experience votes come by pure ‘emotions’! #NationalVotersDay2021

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Naresh Arora

@nishuarora

6 years

The country is rife with the debate whether Bollywood is the new outlet for political discourse. Shared my thoughts on the same with @Tasmayee from @moneycontrolcom

Is Bollywood becoming the official propaganda channel for political parties? Experts disagree

While Bollywood celebrities have always walked rallies and shown support for political parties, this role reversal is not going well with a lot of critics.

www.moneycontrol.com

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Naresh Arora

@nishuarora

4 years

The propaganda in Delhi against Punjab farmers and stubble burning is downright malicious! In the past too, Punjab has suffered at the hands of vicious politics, fight back to normalcy & now once again an anti-Punjab sentiment is being floated just for political reasons!

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Naresh Arora

@nishuarora

4 years

Not surprised at #Rajnikanth 's decision 2 ditch his political ambitions&why I say so: • @DesignBoxed 's survey of 234 constituencies few months ago shows he enjoys less thn 2% votes! •18-25 age group felt he keeps dilly dallying entering politics,so is nt taken seriously 1/2

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Naresh Arora

@nishuarora

5 years

Elections are around the corner and this piece for @TheDailyPioneer reverberates my thoughts on how social media has a strong bearing on election campaigns and how it must play a constructive role to help in realising the objectives of democracy.

New media’s role in politics

With elections round the corner, digital campaigns hold the potential to transform collective thinking. Voters must make their decisions wisely After the radio, newspaper, magazine and television, it...

www.dailypioneer.com

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Naresh Arora

@nishuarora

3 years

The biggest Opinion Polls in the history of the nation are going to be live today at 7pm on @ZeeNews , starting with Uttarakhand. Do tune in: #OpinionPollWithZeeDesignBoxed

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Naresh Arora

@nishuarora

2 years

#KaunPravinTambe is a story of the undying commitment and dedication of 50-year old, @legytambe ,who refused to give up on his dreams. The film beautifully captures his journey of nt bowing down to adversities & carving out a path fr himself. Truly a must-watch! @shreyastalpade1

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Naresh Arora

@nishuarora

6 years

The battlefield has changed, so should the strategy! My views on the social media strategies for 2019 elections as shared with 'Exchange 4 Media'. @e4mtweets @Tasmayee

2019 elections: A regulated social media war

While Facebook has made it mandatory to produce verification documents, Twitter India has been working with political parties and Election Commission to report suspicious activities on its portal

www.exchange4media.com

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Naresh Arora

@nishuarora

4 years

Lights, Camera, Action! Presenting a typical #Bollywood -like scene from #MoneyHeist in our very own @karanjohar style! Inspired by the many out of the box ideas being unboxed this lockdown. Just how creatively is quarantine affecting us!

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Naresh Arora

@nishuarora

2 years

Another working #Diwali at @DesignBoxed . But the team did take out some time to celebrate in the best way they could. #HappyDiwali

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Naresh Arora

@nishuarora

6 years

On this #NationalDoctorsDay , India is grateful to more than 8 Lakh doctors in the country for their sacrifice and commitment towards making India a safer place and Indians healthier and stronger!

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Naresh Arora

@nishuarora

5 years

With the increasingly demanding nature of social media, strategists are faced with the challenge of promoting consumer engagement. My article published in @TheStatesmanLtd throws light on the career opportunities available as a Social Media Strategist.

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Naresh Arora

@nishuarora

6 years

In my interview with @AmarUjalaNews , shared my views on the rational perspective of political digital media campaign management in the current times! Sharing the same with you all! #socialmedia

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Naresh Arora

@nishuarora

7 years

You do not really understand something unless you can explain it to your grandmother. – Albert Einstein #FridayFeeling

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Naresh Arora

@nishuarora

3 years

Opinion poll with a difference and the kind you have never seen before, @ZeeNews in collaboration with @DesignBoxed Watch video for more insights and stay tuned!! #OpinionPollWithZeeDesignBoxed

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Naresh Arora

@nishuarora

2 years

A small social media-driven fight in Patiala has been blown out of proportion. This could have been prevented with preventive detention of both parties. It had been brewing for a few days, and I wish @PunjabPoliceInd had acted in the nick of time. #Punjab

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Naresh Arora

@nishuarora

4 years

On an AC seat of avg 200 polling booths, Party A wins only 40% booths-80 by 400 votes on average,i.e. lead of 32K Parties(B+C) win rest 60%,by 200 votes on an average-lead of 24k Party A wins! Why? Party A's ground infrastructure ensures max polling on their stronger booths!

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Naresh Arora

@nishuarora

5 years

Every recognition is an opportunity to work harder than before! Grateful for this piece, Business Standard! @bsindia @ArchisMohan

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Naresh Arora

@nishuarora

5 years

#NewProfilePic

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Naresh Arora

@nishuarora

2 years

“Biased views being propagated by media are affecting the people, weakening democracy, and harming the system. In this process, justice delivery gets adversely affected. By overstepping and breaching ur responsibility, U are taking our democracy 2 steps backwards.”- CJI NV Ramana

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Naresh Arora

@nishuarora

3 years

An outright abuse of tax agencies for political aims is not what democracies do. The harassment we have suffered is not ours alone: it is part of the process of stifling the opposition through state power. My statement:

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Naresh Arora

@nishuarora

4 years

There is no such thing as a “complimentary #digital strategy” anymore — it’s simply strategy in a ‘digital age’. The future of campaigns will be great creative, truly actionable analytics & I fundamentally believe that #politics must fully embrace digital’s disruptive potential.

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Naresh Arora

@nishuarora

4 years

Elections are a great learning experience. My take aways: •Party infrastructures need to be oiled! •Each section needs to be reached out to •Campaigns need ample time to flourish These are basics- but they make all the difference just like they did in Chhattisgarh in 2018!

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Naresh Arora

@nishuarora

4 years

Have you seen a relay race? Normally the team maintaining lead from start has better chance of winning! Elections r like relay race- the party maintaining a steady campaign momentum is likely to win over d other which starts a month before-even if its campaigns are more loved!

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Naresh Arora

@nishuarora

2 years

All our teachers play a crucial role in shaping the people we become but Puri ma'am is one teacher who made such a lasting impression in our lives that we can't thank her enough for all the learning we received from her. A very happy #TeachersDay to all wonderful teachers!

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Naresh Arora

@nishuarora

6 years

We all knew him as the brilliant yet controversial artist, but read on to know the never known Maqbool Fida Hussain! I bet you'll miss the eccentric man, all over again!

Opinion | Husain: The boy who lived to paint

From a painter of film posters to one of India’s most controversial artists, M.F. Husain lived a richly chequered life

www.livemint.com

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Naresh Arora

@nishuarora

5 years

From being shrouded under credibility issues to emerging as a potential stakeholder in election campaigning- @tiktok_us has had quite a journey! Shared my views on how this platform can be effectively utilised in the political space with @EconomicTimes

Political parties plan to up TikTok presence

TikTok has 200 million users in India. Following a temporary ban by the Madras High Court earlier this year, and a week after it became available again on app stores in India, TikTok had stated in...

economictimes.indiatimes.com

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@nishuarora

6 years

. @firstpost evaluates how Congress's digital media campaigns, led by @DesignBoxed in Rajasthan & Chattisgarh have upped the ante of public participation, eventually going on to become a decisive factor in the election outcome! @DebobratGhose

Rajasthan Congress confident its digital campaign strategy to expose BJP's 'lies' will help win...

The Congress strategy is centred around exposing the ruling BJP’s claims through digital campaigns such as “Jhooth Par Chott, Sach Ko Vote” (attack on lies, vote for truth) and “Rajasthan ka Report...

www.firstpost.com

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Naresh Arora

@nishuarora

5 years

The power of intent in electioneering & how it could have made all the difference for Congress in Delhi. I try to explain it through this article in @timesofindia . A Sunday morning read. #DelhiElection2020

The power of intent in electioneering & how it could have made all the difference in Delhi for...

In sports, they say never take your opponent lightly. It is the first rule of the competition. When a bowler runs up the crease, the batsman sizes up the swing, the length of the delivery...

timesofindia.indiatimes.com

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Naresh Arora

@nishuarora

2 years

Nike has served an ace with this stunning addition to its WHQ in Beaverton! What a spectacular dedication to the #Tennis stalwart! @serenawilliams

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Naresh Arora

@nishuarora

3 years

The Aam Aadmi Party seems to have gained strength in Majha over the last few weeks. While this is not Bhagwant Mann’s region, the sentiment is more for change and less about leaders or even promises. Congress had swept Majha last time. #PunjabElections

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Naresh Arora

@nishuarora

4 years

#NewProfilePic

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Naresh Arora

@nishuarora

6 years

Over the years, @virsanghvi ’s words have acquired a reputation of making food come alive every Sunday! So much so, that it has made a dreamer out of me- dreamer dreaming of becoming a Chef someday! 😊 @htTweets

The sour divide between North and South

Do you like sour flavours? It may have something to do with which part of India you come from

www.hindustantimes.com

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Naresh Arora

@nishuarora

6 years

Social media campaigning and their multifarious facets! Sharing my interview on the same, as published in @DailyhuntApp

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Naresh Arora

@nishuarora

4 years

It may take years of practice to pick up a skill, but the learning curve becomes smoother when you have a teacher with nerves of steel but a heart of gold watching your back - someone who sees a world of potential in you which you often fail to see in yourself! #GuruPurnima

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Naresh Arora

@nishuarora

3 years

#NewProfilePic

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Naresh Arora

@nishuarora

6 years

A big shoutout to DesignBoxed women, for their unsurpassable determination and inexhaustible spirit! You all inspire us to do better, to be better! #HappyWomensDay @DesignBoxed

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@nishuarora

3 years

Legends never die. #DilipKumar Ji was a stalwart in real and reel life. Decades ago, an Amul hoarding came up with a tongue-in-cheek remark when he was appointed Sheriff of Mumbai while shooting for Kranti. Dilip Ji continued balancing his career and social work undeterred. 1/2

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Naresh Arora

@nishuarora

6 years

An absolute honour to have spent a memorable evening with His Excellency Sh. Hamid Karzai @KarzaiH former President of Afghanistan 🇦🇫, during his private visit to India.

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Naresh Arora

@nishuarora

1 year

I am sticking my neck out and making a prediction for #KarnatakaElections2023 — . @DKShivakumar will win his seat with a greater margin than anyone else in the state. Kanakpura loves DK.

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Naresh Arora

@nishuarora

5 years

#MondayMotivaton coming directly from Hon’ble #SupremeCourt with the landmark verdict on permanent commissioning of women in Army! This is a remarkable step towards recognising the exceptional potential of our women folk and closing on the gender gap in nation building!

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Naresh Arora

@nishuarora

5 years

How far is political advertising justified,especially in the wake of the reasoning around authenticity of content on social media platforms?!Shared my views on this burning issue with @SputnikInt following @Google 's decision to do away with political ads!

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Naresh Arora

@nishuarora

6 years

Feel like you miss out on your @fitbit target while waiting for your flight? No problem- the never ending walk between check in and boarding gates of @DelhiAirport Terminal-3 will make sure you don't EVER miss workouts!

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Naresh Arora

@nishuarora

4 years

Further learnings: This article articulates something tht I hv been pressing upon since 5 years- that the digital & on ground strategies need to be in sync & d difference in approach towards these methodologies showed themselves in the Bihar elections!!

RJD didn’t buy Facebook, Google ads. It cost them Bihar

The BJP issued ads about Article 370, and CAA, and how the Mahagathbandhan was working against national interest.

theprint.in

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Naresh Arora

@nishuarora

6 years

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

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Naresh Arora

@nishuarora

3 years

It's Manipur and Goa's turn in today's edition of the opinion polls, on @ZeeNews from 6:00 pm today. Stay tuned. #ZeeDesignBoxedOpinionPoll

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@nishuarora

5 years

Absolute pleasure meeting the ever so gracious Hon'ble Punjab CM @capt_amarinder Ji, and exchanging ideas about digital media campaigns for Punjab for the upcoming Lok Sabha elections.

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@nishuarora

4 years

Facts: 1. Delhi Govt collected an environment cess of 883 cr in last 4 years from trucks 2. Spent just 1.6% out of it to tackle pollution issues. So before pointing fingers at Punjab & its farmers next time, people should know who to blame& question!

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@nishuarora

4 years

This is the bare minimum one can do in these times to Stay’ing’ Alive- Staying Inside! #StayHome #21DaysChallenge

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Naresh Arora

@nishuarora

2 years

Punjab sees a 112.50% rise in custodial deaths year on year as per the data made available in the Parliament by Government of India. @PunjabPoliceInd

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@nishuarora

3 years

Will be on @ndtv from 7:00pm with @SreenivasanJain and @sanket

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@nishuarora

4 years

“You have no enemies, you say? Alas, my friend,d boast is poor. He who has mingled in d fray of duty tht d brave endure,must hv made foes. If U hv none,small is d wrk tht U hv dn. You’ve hit no traitor on d hip. You’ve nvr turnd d wrong 2 right. You’ve bn a coward in d fight.” CM

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@nishuarora

4 years

A free media, one should remember, is the touchstone of a democracy.

Ruler alone is not accountable, everyone who succumbs to authority is no less guilty

Coomi Kapoor writes: The economic consequences are devastating for the print media, one of the few credible sources of news in an age where social media is flooded with fake news and propaganda.

indianexpress.com

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@nishuarora

3 years

Are you ready for Round 2? Tune at 6pm today on @ZeeNews to see what the biggest Opinion Polls in the nation have to say about the 'Hindi Heartland' Uttar Pradesh.

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@nishuarora

6 years

Sharing my interview with Philip Varghese of 'The Afternoon', elaborating upon various aspects of Indian political campaigning through social media and current trends in the same.

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@nishuarora

6 years

I have always imagined that Paradise will be a kind of library. ― Jorge Luis Borges #WorldBookDay

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@nishuarora

6 years

Absolute privilege sharing my views on d role of social media in spreading awareness against drug abuse amongst youth at d @STFPunjab ’s training program of Master Trainers for d 'Buddy Program' in Cdg.Happy 2 b a part of Punjab's fight against drugs through dis noble initiative.

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@nishuarora

3 years

Ajj Punjab di waari hai. #ZeeDesignBoxedOpinionPoll from 7:00 pm on @ZeeNews

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@nishuarora

4 years

The young ones of today need to be spoken in a language they understand, & that’s why @DesignBoxed 's content plan for @PunjabPoliceInd involved new age social media platforms, to reach out to the young generation. Thank you @e4mtweets for the feature.

Punjab Police expands presence on social media to strengthen fight against COVID-19

From TikTok to Instagram, the state’s police force will leave no social media stone un-turned; move part of brand-building exercise

www.exchange4media.com

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@nishuarora

6 years

With great power comes great responsibility! Any move which recognises that power should be exhibited in the domain of responsibility is a welcome move! My take on Facebook's move to amp up its credibility quotient in today’s @DeccanChronicle

Facebook quietly rating users' trustworthiness

The feature is used only by the social media platform's misinformation team for measuring trustworthiness.

www.deccanchronicle.com

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Naresh Arora

@nishuarora

5 years

Career choices these days can be a walk through a maze incase you are not guided by your instinct. Spoke about the relevance of keeping it real- from the employer point of view during a conversation with @mail_today

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@nishuarora

6 years

I shall be joining the discussion panel on @TimesNow at 2:00 pm onwards to deliberate upon the assembly election results for 5 states.

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@nishuarora

6 years

The day we stop looking at a woman's body as the focal of her identity and entitling male authority over it, crimes against women will die natural death! #StopWomenTrafficking

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Naresh Arora

@nishuarora

4 years

Diwali was beyond memorable this time, meeting my mentor and inspiration from DAV Public School Amritsar, Principal Ma'am Mrs. V. Puri in Chandigarh. The cherry on the top was receiving a book signed by her - which happens to be my best Diwali gift ever!

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Naresh Arora

@nishuarora

4 years

#USCapitol assault shows ‘terms’ end but venom induced by ideological extremism doesn't & If the oldest democracy is battered by fundamentalism,then its a huge concern fr global leadership- If these divisions r nt addressed, then addressing anything else won't make a difference!

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Naresh Arora

@nishuarora

4 years

Catch the glimpse of 'Fast and Furious', not in cinemas but in the court! Let's be unstoppable!!! #SaturdayThoughts

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Naresh Arora

@nishuarora

3 months

Just cast my vote! 🗳️ In a four-cornered contest, the choice is tough till the very end. Though I no longer permanently reside in the city, I have faithfully returned every polling day for the past 20 years to cast my vote. Proud to exercise my democratic right. Every vote

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