Audio advertising allows brands to create a personal connection with customers by striking the right chord, creating the right sensory mix & capturing the imagination of the listener

Fans have taken to Twitter to celebrate Chennai's impressive start to the season, making it the most talked about team in the first week of the IPL

The inaugural edition of Myntra Ads Ramp-Talk, organised along with e4m, was held in December in Bengaluru. The theme was ‘Power of Online Retail Media Marketing in shaping future of brand building’

The inaugural edition of the CMO conclave, organised by Myntra in collaboration with exchange4media, was held in December in Bengaluru

MS Dhoni and CSK team mates end up finding a new groove in Gulf Oil’s innovative musical campaign ‘Dum Andar’

The IIHB has just released the TIARA South Research Report 2023, covering 18 celebrities from the South of India

In this new role, Awasthi will oversee the planning, implementation, and development of stories and projects in multiple formats for the organisation

Panel session on Marketing in the Metaverse: How Brands are Engaging in Virtual Worlds at Techmanch Conference 2022

With a following of 6.3mn on Instagram & 13 mn on YouTube, Bam has emerged as the biggest entertainer with his channel BB Ki Vines and his newest digital property ‘Titu Talks’

The actor will feature in A23’s latest ‘Chalo Saath Khele’ gaming campaign

Kalra will handle Revenue, Product Scores and EBITDA for HT City business along with her existing responsibility of content creation

With two new endorsements - Pizza Hut and Lenskart - under his belt, social media star Bhuvan Bam underlines how the digital celebrity now means serious business

Flipkart's new campaign mixes humour and tradition, offering a complete shopping experience like no other

The actor will be part of the Bear Grylls show for the September 11 episode

Datta, the newly onboarded Chief Marketing Officer, spoke to e4m about the brand’s recently launched campaign featuring Saif Ali Khan and Shehnaaz Gill

With 14% ad volume share, Khan led the list of celebrities followed by Kareena Kapoor Khan & Vicky Kaushal with 7% share each

Editor-in-Chief at Zee News, Chaudhary, says the biggest challenge in the news industry today is credibility and countering fake news

The company will soon roll out a new advertising campaign featuring Kiara

V-Nourish from Veeba Foods is a nutrition supplement for kids above 5 years

Sanon will feature in a campaign film conceptualised by Brand David for Vivel's cooling portfolio of soaps and body washes

ZEE Business Managing Editor, Anil Singhvi has called for a shut down of markets #BandKaroBazaar as 'work from home' is not possible for share market employees

Other appointments include Puneet Singhvi as President, Digital & Corporate Strategy; Priyanka Kaul given additional charge as CEO of Forbes

The campaign is spread across high footfall catchment areas of North India

Joshi revealed that she will be focusing her attention on the growth of her YouTube channel

The company has planned a 360-degree campaign across multiple channels featuring Trisha

Kumar is a seasoned industry professional with close to two decades of experience across Banking, NBFC, Insurance and FMCG

The TAM AdEx report reveals that film stars featured in 80% of advertisements in the July-Sept '22 period

The awards recognise brands and agencies for the most innovative and effective campaigns on YouTube in the past year

The brand has rolled out new TVCs to highlight students’ changing learning preferences

Hint: Not only the first three things that pop into your head

Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to the action-oriented persona

Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands

Well known anchor Shweta Singh has been promoted as Senior Executive editor while Neha Batham has been promoted to the role of Deputy Editor.

Rohit Bhattacharya, Associate Editor, Scoopwhoop Media, talks about what makes cringe pop so popular on the internet

Industry experts decode how Salman Khan’s mass appeal and his Eid movies prove to be a good deal for brands and market influencers alike

The actress-cum-businesswoman tells us about her business ventures and how she keeps her brand afloat in today’s highly competitive market

Industry observers contend that it's the tongue-in-cheek advertising approach that has helped the IPL campaign tick

A look at how the fashion-forward sportswear brand sprinted ahead of the competition with its unique marketing mantra and influencers who align with the brand's voice

The TV and digital campaign for Entertainer No. 1, a stay-at-home reality show, was filmed on a smartphone by the actor at his home

Sharma will help launch and lead a new multi-platform video project for the group

Conceptualised by JWT, the season’s campaign captures cherished moments of the couple in their home

In an email sent to all his employees, Republic TV Editor-in-Chief Arnab Goswami shares how he looks back at 2020

The campaign is titled ‘We-Time Wali Diwali’

The film talks about Swachh Can, a portable bin that has been introduced in all Hyundai cars under the ‘Swachh Move’ CSR Pillar.

Srivatsa, Head- Marketing, Passenger Business Unit, Tata Motors, says that smaller towns are very important to their business strategy

Over the years, Khan has worked with many iconic brands including Pepsi, Frooti, BYJU'S, Big Basket and Hyundai

In a career spanning 20 years, Gupta, Country Manager, Star & Disney India, has spearheaded innovations in branded entertainment & expanded TV content to digital through Hotstar

In her new role, Kumar will have the additional charge of driving Political Reporting strategy for the Network’s news brands ET NOW, MIRROR NOW and Timesnownews.com

Hrithik Roshan, who has been the face of several brands in his 18-year career, turns 45 today

Santosh Nair, Vinay Sarawagi, Avinash Dutt and Dayashankar Mishra elevated as Executive Editors

From Tanishq to Coca-Cola, Oppo and Axis Bank, the Bollywood star has been the face of several big brands

Shah Rukh Khan starrer Zero has become the first Bollywood film to utilise Amazon Alexa, develop a Snapchat filter, and even create a Whatsapp sticker pack.

The VP, Southeast Asia and India, Google, recognised for being a change-maker in India’s digital ecosystem, growing Internet adoption and making ‘Internet for every Indian’ his mission

This link will take you to a page that’s not on LinkedIn

On the panel chaired by Dr Bhuvan Lall were - Rohit Sardana, Sumit Awasthi, Anil Singhvi, Rahul Mahajan, Bhupendra Chaubey and Palki Sharma Upadhyay

The founders Aakash Shah and Naveed Manakkodan of One Hand Clap share the low-down behind conceptualising the promos starring SRK and Deepika Padukone

The brand aims to leverage the association with Rakul Preet Singh for reaching out to pet moms on the occasion of Mother’s Day

The app promises fact-checked news that delivers information 'unemotionally'

Charan joins the star-studded bevy of Parle Agro brand ambassadors including Alia Bhatt, Priyanka Chopra, Arjun Kapoor & Varun Dhawan

The film stars Mohanlal and Prithviraj

Deepak Dhar, CEO and Founder, Banijay Asia, talks about introducing a new genre 'adventure thrill' along with Grylls and Shoopman