Nima Sotoadeh @nimasoco Twitter profile | Pikagi

Pikagi

Nima Sotoadeh

@nimasoco

1,890

Followers

5

Following

494

Media

8,467

Statuses

Sharing thoughts on DTC, bootstrapping, and Peaty things | Founder @broyaliving

Earth

https://t.co/ET6ONSAqBC

Joined August 2010

Don't wanna be here? Send us removal request.

Pinned Tweet

@nimasoco

Nima Sotoadeh

2 years

Hey, I’m Nima. I’m the founder of @broyaliving . We make bone broth from organic and 100% grass fed bones. Bootstrapped to 7+ figures. I tweet about DTC, health, and I enjoy a sporadic shitpost. I will own 22 cows one day and will produce a song to the sound of their 'moo'.

13

1

79

Last Seen Profiles

@hsylvr

@TunnelVisionG

@Mo__emamg

@DKPowell87

@kutumbapp

@ManikRathee

@Actionman513

@lolzyao91

@fyqueen_

@andrew_spolyar

@BeneluxaCoop

@portsofgenoa

@Ellmadiatha

@Hasanunal2727

@sunisota

@ILLALUSCINIAS

@edwardtimpson

@AnakKam83727657

@Sa_sma7

@StickerConMNL

@oren_cem

@juliabalda14485

@IHateCurttyru

@kobokanaeru

@johnnymasoch02

@bokeplokalmalam

@nanisep_

@sugark10

@pavoliareine

@jandakembangstw

@Zestuuh

@Great_O_Khan

@bokeplokalmalam

@amyewalter

@rosiexorosita

@moflight2025

@nimasoco

Nima Sotoadeh

2 years

First product launch in a few years. Bone broth in a can is now a thing.

Tweet media one

Tweet media two

32

4

167

@nimasoco

Nima Sotoadeh

2 years

How to build a DTC brand to $1M/year (without falling flat on your face):

5

10

149

@nimasoco

Nima Sotoadeh

1 year

Just out here chillin with Fred Again in CDMX.

Tweet media one

13

3

131

@nimasoco

Nima Sotoadeh

3 years

I just upgraded some of my bnb-rune to native rune and I'm officially a ThorChad. Thank you, @THORChain . Looking forward to the next #RAISETHECAPS !

9

4

115

@nimasoco

Nima Sotoadeh

2 years

In 2022, we did $2,133,133 in sales at 10% EBITDA. Here's my team. No one is full time. Everyone is a contractor. I conduct the orchestra and try as hard as I can to not get in the weeds.

Tweet media one

13

7

118

@nimasoco

Nima Sotoadeh

5 years

@emilyca5 @chrismessina Meditation, compassion, and more/longer movement classes.

1

0

112

@nimasoco

Nima Sotoadeh

3 years

2020 eCom Revenue: $163,400 November 2021 eCom Revenue: $159,600

8

0

108

@nimasoco

Nima Sotoadeh

2 years

The Ido Portal and @hubermanlab podcast is going to be one the best podcasts you’ll ever listen to. Just trust me on this one.

8

2

107

@nimasoco

Nima Sotoadeh

1 year

DTC brands doing less than $2M in revenue need to run a tight ship. Your DNA needs to have Lean Operator encoded into every cell of your body. Steal this so you don't unexpectedly crash and burn...

11

5

88

@nimasoco

Nima Sotoadeh

6 months

@VERYCOOLLUKEY How we do it around here

Tweet media one

5

1

78

@nimasoco

Nima Sotoadeh

9 months

@BowTiedGatorDDS Sooo did you get her number?

1

0

64

@nimasoco

Nima Sotoadeh

2 years

I’ve had a private label deal for the last 4+ years that brings in around $200K/year at 40% margins. Takes about 1 hour a month to manage. Time for a scrappy + bootstrappy thread. 🧵🧵🧵

6

8

63

@nimasoco

Nima Sotoadeh

4 years

Shelley commented 3 different times going as far as calling our product bullshit. Sometimes we just want to have a conversation knowing that there's a human on the other side. Much love, Shelley. 💚

Tweet media one

2

2

63

@nimasoco

Nima Sotoadeh

4 years

@theSamParr How's this for transparency? Moved to my cottage in May so no rent expense. This is in CAD.

Tweet media one

4

0

63

@nimasoco

Nima Sotoadeh

1 year

I’m nearly 8 years into my first biz. No Cinderella story here. I own a small 7 figure bootstrapped CPG brand. I have an amazing team that removes stress from my life. I don’t have shiny object syndrome. I say no to 99% of things. I have hobbies. Life is good.

12

1

64

@nimasoco

Nima Sotoadeh

2 years

Would you start an eCom business in 2023?

43

1

57

@nimasoco

Nima Sotoadeh

2 years

The day has come. I am sad to say, we have canceled TripleWhale. It was fun while it lasted. I pray that my attribution will be okay.

31

0

53

@nimasoco

Nima Sotoadeh

1 year

If you are a DTC brand spending less than $30K/month on ads DO NOT hire another agency without considering this comp structure…

9

5

56

@nimasoco

Nima Sotoadeh

2 years

I’m really impressed with DTC ninjas who have bootstrapped their way profitably to $10M+. I’m paving the path to get there and there’s some real ninja shit that needs to happen. Let’s go Bruce Lee. 🥷

11

0

51

@nimasoco

Nima Sotoadeh

2 years

@andruyeung As a Toronto native who left a year ago, I couldn't disagree more.

2

0

52

@nimasoco

Nima Sotoadeh

2 years

Hero image refresh New Old

Tweet media one

Tweet media two

11

0

46

@nimasoco

Nima Sotoadeh

2 years

@Codie_Sanchez My friend rented that exact place in Costa Rica. It’s $30k/month in high season.

4

0

47

@nimasoco

Nima Sotoadeh

2 years

I've had a private label deal for the last 4+ years that brings in around $200K/year at 40% margins. Takes about 1 hour a month to manage. A small deal like this has helped me invest in growing the brand. Love these kinds of scrappy bootstrappy things.

7

1

46

@nimasoco

Nima Sotoadeh

7 months

@haidut @dannyroddy Peaters everywhere now require much less T3.

0

0

43

@nimasoco

Nima Sotoadeh

1 year

@thesamparr Seed oils are made of PUFAs (polyunsaturated fats), which have double bonds. Saturated fats do not have double bonds, thus are more stable. The double bonds in PUFAs are weak spots that can easily oxidize because of how unstable they are. Oxidation damages these fats, which is

10

4

45

@nimasoco

Nima Sotoadeh

1 year

Went with a polarizing angle that is enjoying some delicious performance. Shoutout to @DaveRekuc for the tip. Shoutout to the angry vegans for the engagement.

Tweet media one

10

1

44

@nimasoco

Nima Sotoadeh

2 years

I don't have the biggest business or a crazy growth story. I'm not swimming in cash. But having a profitable business doing over 7 figures after fighting to figure it out for years feels good. And the money part is just one small piece of it.

3

0

43

@nimasoco

Nima Sotoadeh

3 years

My #THORChad score is 855. Lol I love this gameification of being a ThorChad. Check out if you're a ThorChad here: #ProveYourChadness $RUNE @THORChain

Tweet media one

0

5

38

@nimasoco

Nima Sotoadeh

1 year

Our small and mighty brand @broyaliving is looking for a new Paid Media team: A bit about us: • Ad spend between $30-60K/month • < 3 months payback period • 2 new SKUs coming this year What I'm looking for: • Small team or individual media buyer • Great communication •

29

1

42

@nimasoco

Nima Sotoadeh

3 years

We're live with our new packaging! What do you think?

Tweet media one

11

1

39

@nimasoco

Nima Sotoadeh

2 years

Here's the personnel that was required for me to bootstrap my way to $2M+ for Broya. Only 1 FT employee (me).

Tweet media one

4

1

35

@nimasoco

Nima Sotoadeh

3 months

@ItIsHoeMath Watched your last video with a close friend and she hated it. I loved it. Your perspectives make a lot of sense to me. I think it’s hard for some women to swallow. (Maybe many)

0

1

36

@nimasoco

Nima Sotoadeh

1 year

This ad is what allowed me to scale from $100/day to $1000/day on FB in 2020. We re-launched it a month ago and it's still our best performer. Old packaging and everything. Wild how things work.

Tweet media one

10

0

33

@nimasoco

Nima Sotoadeh

1 year

Things early staged DTC founders need that most don’t have: - Accrual accounting - Weekly cash flow forecast - First Order profitability analysis - Offer testing strategy

5

1

33

@nimasoco

Nima Sotoadeh

2 years

Couple 🔥 photos from our last shoot.

Tweet media one

Tweet media two

9

1

31

@nimasoco

Nima Sotoadeh

1 year

UPDATE: 3 months later I received the trade agreement. We're launching in September. Send the email.

@nimasoco

Nima Sotoadeh

1 year

Sent this email to a buyer of a big retail chain after I got a 'no' this morning after 5 months of back and forth. Buyer immediately emails me back and tells me he's a fan of the product and to call him. Sometimes you just gotta put it on the line.

Tweet media one

4

0

27

10

0

33

@nimasoco

Nima Sotoadeh

2 years

If you’re new here, I’m Tim (friends call me Nima). I’m the founder of @broyaliving . We make bone broth from organic and grass fed bones. Bootstrapped to 7+ figures. My jam is eCom, health, and regenerative agriculture. Sharing the lessons learned along the way.

3

2

32

@nimasoco

Nima Sotoadeh

9 years

"Statistics are invisible; anecdotes are salient." @nntaleb

0

27

31

@nimasoco

Nima Sotoadeh

1 year

@marcepachecoe Makeno in Medellin is great.

0

1

31

@nimasoco

Nima Sotoadeh

2 years

I will out LinkedIn you.

Tweet media one

7

0

29

@nimasoco

Nima Sotoadeh

2 years

Lindsayyyyyyyyyyyy sup girl?

Tweet media one

6

0

28

@nimasoco

Nima Sotoadeh

6 months

@cynomel 1-2 grams 1 hour away from food. Can use it in many scenarios: after consuming anything estrogenic usually or whenever gut is off. It’s a binder so will bind to everything it gets it’s tentacles on. Some people say to not consume regularly because it can deplete minerals. I’ve

1

0

25

@nimasoco

Nima Sotoadeh

1 year

Lol man tough day for Attentive

5

0

28

@nimasoco

Nima Sotoadeh

1 year

Sent this email to a buyer of a big retail chain after I got a 'no' this morning after 5 months of back and forth. Buyer immediately emails me back and tells me he's a fan of the product and to call him. Sometimes you just gotta put it on the line.

Tweet media one

4

0

27

@nimasoco

Nima Sotoadeh

1 year

Consistently blows my mind how long it takes to go from idea to having an actual product to sell with a consistent production schedule. It’s a slow and arduous process that no one seems to talk about.

13

0

27

@nimasoco

Nima Sotoadeh

2 years

Well played on the order conf, @mbertulli .

Tweet media one

4

0

27

@nimasoco

Nima Sotoadeh

2 years

A friend recently had his 2nd successful exit. His advice: "don't 'plan' to sell, build a business that brings you $30K profit/month to live comfortably and do what you like. Sellers will be interested and you'll have more confidence to say no in negotiations."

5

0

27

@nimasoco

Nima Sotoadeh

11 months

This view doesn’t get old.

Tweet media one

6

0

25

@nimasoco

Nima Sotoadeh

1 year

@JulianaLung Pretty close and super bomb.

Tweet media one

Tweet media two

1

0

25

@nimasoco

Nima Sotoadeh

1 year

I created an automated response to every cold email. (Steal this) “We had all of our money in SVB.”

3

0

22

@nimasoco

Nima Sotoadeh

10 months

Reaching levels of spend we have not hit before and planning to spend 5 figures tomorrow. How I feel right now.

Tweet media one

6

0

24

@nimasoco

Nima Sotoadeh

8 months

Testing testing.

Tweet media one

10

0

23

@nimasoco

Nima Sotoadeh

1 year

The submarine that shall birth the highest quality of bone broths.

Tweet media one

5

0

24

@nimasoco

Nima Sotoadeh

1 year

We haven't been under a $60 CPA since last September. Shit was getting ugly. Tweaks we've made: 1. Cost caps helping not overspend 2. Reviving old creative that is pumping 3. Higher quality UGC - not just spray and pray

Tweet media one

9

0

23

@nimasoco

Nima Sotoadeh

6 months

@Outdoctrination

Tweet media one

0

0

23

@nimasoco

Nima Sotoadeh

11 months

@MoreCrazyClips Not crazy if you understand scapular strength. Rock climbers will smoke any one in it because they’re scapulas get the most complexity compared to any other modality.

0

1

22

@nimasoco

Nima Sotoadeh

1 year

Who likes this shirt? 100% linen. Soft as butter.

Tweet media one

7

0

23

@nimasoco

Nima Sotoadeh

9 months

@ChrisMasterjohn About to attend my first ever Colombian wedding. Timely thread thank you sir.

0

0

22

@nimasoco

Nima Sotoadeh

2 years

This is what I call DIALED. IN.

Tweet media one

7

0

20

@nimasoco

Nima Sotoadeh

2 years

im just a regular dude living on the beach in mexico running a dtc biz during the day spinning spicy beats at night in bed by ten pm up with the sun eating steak liver fruit n cheese and will soon own a farm with thirty two cows to feed my future wife an three kids simple man

4

0

23

@nimasoco

Nima Sotoadeh

2 years

Create a Product With High Margins And by high margins, I mean 70%+ landed. Here’s a back-of-the-napkin breakdown of your business: • 20% COGS • 10% Shipping/fulfillment • 30% Acquisition costs • 25% Operating expenses • 15% Profit

5

1

23

@nimasoco

Nima Sotoadeh

1 year

This is a @tobi and @harleyf appreciation post. Wagmi.

Tweet media one

2

0

23

@nimasoco

Nima Sotoadeh

8 months

My best move last year was working closely with a new advisor. He sold his 8 figure ecom biz in 2022 after only 3 years. He spent 10-15 hours/month with me. Completely transformed our way of doing things. From what I thought was going to be a down year after Q1 ended up

3

0

22

@nimasoco

Nima Sotoadeh

2 years

Sold out of this puppy after we launched, but we are BACK BABY!

Tweet media one

3

0

22

@nimasoco

Nima Sotoadeh

2 years

The path to $1M is a lot easier with obsessive focus: - 1 product category - 1 marketing message - 1 sales channel - 1 geographic region Get rid of shiny objects.

7

1

21

@nimasoco

Nima Sotoadeh

1 year

Just finished my search for a new paid agency. Here's how it looked: Week 1 - initial calls (22 agency's) Week 2 - audits + 2nd calls (7 agency's) Week 3 - final calls with advisor (2 agency's) Lots of great teams out there. Happy to share some things I learned. AMA

@nimasoco

Nima Sotoadeh

1 year

Our small and mighty brand @broyaliving is looking for a new Paid Media team: A bit about us: • Ad spend between $30-60K/month • < 3 months payback period • 2 new SKUs coming this year What I'm looking for: • Small team or individual media buyer • Great communication •

29

1

42

7

0

22

@nimasoco

Nima Sotoadeh

1 year

@thesamparr SOME studies

Tweet media one

1

0

22

@nimasoco

Nima Sotoadeh

2 years

Big question I’m asking myself: Am I trying to operate a sexy profitable lifestyle business? Or Am I trying to focus on growth and get acquired? Not mutually exclusive, but definitely different strategies. Operators, how do you think about this Q?

8

0

20

@nimasoco

Nima Sotoadeh

2 years

Last weekend I spent 3 days off grid at a small festival in Northern Ontario and got to play a DJ set with a few friends on a lake. It was pretty damn dreamy. Here’s a short clip.

2

0

21

@nimasoco

Nima Sotoadeh

11 months

@BradCohn V good

Tweet media one

Tweet media two

2

0

20

@nimasoco

Nima Sotoadeh

2 years

Veganism was cool 5 years ago. The narrative is falling apart. - Decreases testosterone and thyroid levels - Kills more animals than animal agriculture - Way worse for the environment than regeneratively raised animals Nothing left to stand on.

7

2

21

@nimasoco

Nima Sotoadeh

9 months

@AlexaKilroy Usually a supplement won’t fix it long term. If you’re waking up it means cortisol is spiking too soon and your glycogen stores are depleting too fast. Things to try: - magnesium bisglycinate - Theanine - taurine - glycine / bone broth - sugary snack like ice cream or yogurt

8

0

20

@nimasoco

Nima Sotoadeh

2 years

Just locked up our first key retail account in the West Coast CANADA. 🇨🇦 We are going SNOWBOARDING!

7

0

17

@nimasoco

Nima Sotoadeh

2 years

We have had back-to-back best months in retail in a row. In store strategy: nothing. No new launches, promos, merchandising. What we have done: we run ads on the internet

3

0

20

@nimasoco

Nima Sotoadeh

4 years

@SantiagoAuFund This might sound really dumb, but what is HG1 Comb?

2

0

18

@nimasoco

Nima Sotoadeh

1 year

@kristisoomer LOL athletic greens fershur.

1

0

19

@nimasoco

Nima Sotoadeh

2 years

Customer: Orders $700 broth. Only wanted $100 worth. Also, Customer: "why wouldn't your office catch this??? I'm not very happy with your company right now."

7

0

19

@nimasoco

Nima Sotoadeh

1 year

Q1 Highlights: •Cut $13k/month opex •Revenue⬇️11% YoY •Hit with a 13% price ⬆️for the 2nd time in a year But guess what? I don’t let that shit get to me because I: •Own 100% of my business •Will figure out how to grow again •Still profitable •Still enjoy life

1

1

18

@nimasoco

Nima Sotoadeh

2 years

Hey @SeanEcom can you elaborate on why <$10M/year do not need this? #attributionwars

Tweet media one

7

2

18

@nimasoco

Nima Sotoadeh

2 years

I got @TaylorHoliday on my calendar today for an hour. WOOOH LET'S GO!!

4

0

19

@nimasoco

Nima Sotoadeh

1 year

Whitelisted my personal IG with a founder ad. Last 30 days performance looking good: Spend: $2100 ROAS: 2.34

3

0

18

@nimasoco

Nima Sotoadeh

6 months

@ChrisMasterjohn The Chris Masterjohn smack down ladies and gents!

0

0

15

@nimasoco

Nima Sotoadeh

1 year

@AlpacaAurelius SHOW ME A RANDOMIZED CONTROL TRIAL ALPACA

6

0

16

@nimasoco

Nima Sotoadeh

8 months

@NoahRyanCo Tulum cringe at its finest

1

0

15

@nimasoco

Nima Sotoadeh

1 year

@dennishegstad @thesamparr Wait til you hit 40 my guy.

2

0

17

@nimasoco

Nima Sotoadeh

2 years

When a customer orders $592 worth of broth I think to myself: "are we really in a recession?" OR "are rich people going to buy expensive bone broth no matter what?"

4

0

16

@nimasoco

Nima Sotoadeh

1 year

I was in an elevator today and kid came in with a soccer ball. I took the ball from him and passed it back. He passed it back to me and we played ball the whole ride up. I gave him one final pass as I left and said hasta luego. That encounter brought me a lot of joy.

0

0

16

@nimasoco

Nima Sotoadeh

11 months

New product! We’re in the skincare game. 100% grass fed/finished tallow from 🇨🇦 farms. Slap that all over your skin and watch it shine!

Tweet media one

4

0

17

@nimasoco

Nima Sotoadeh

2 years

Do you ever randomly click an order in Shopify just for funsies? Then you see: 1st order Jan 2021 2nd order May 2022 REPEAT PURCHASE BABY, LFG. No? Just me? Okay, goodnight twitter.

4

0

15

@nimasoco

Nima Sotoadeh

2 years

Went in the archives and found this ad we ran in 2020 that crushed. Had a good laugh re-watching this. Might be the most fun I've ever had in the whole biz. Put me in coach we're running this ad again!

6

0

16

@nimasoco

Nima Sotoadeh

8 months

After drinking only 1 time in 2023 my conclusion is: 1. You’re not cooler if you don’t drink. 2. You should drink if you want because it guarantees a silly time and most of you are way too fucking serious. 3. Alcohol makes you feel like shit and isn’t healthy but see point 2.

2

0

16

@nimasoco

Nima Sotoadeh

2 years

Most CPG Food products are not profitable with DTC unless it’s in powder form. We have a unique product and use case where this is the exception. But dear lord I hate shipping liquid.

5

1

17

@nimasoco

Nima Sotoadeh

2 years

Working on a merch project with a big creator. Looking for a higher end product - 100% cotton/linen. Who should I talk to?

16

1

16

@nimasoco

Nima Sotoadeh

2 years

One of my advisors just sent me this and said: "80% of our conversations can be summed up here."

Tweet media one

2

1

16

@nimasoco

Nima Sotoadeh

1 year

May is historically one of our worst months, but it has been our best months this year. YoY 2022-23: Revenue: ⬆️ 36% - New Customer Revenue: ⬆️ 81% - Repeat Revenue: ⬆️ 11% Ad Spend: ⬆️ 91% CPA: $59.70 A good sign for what has been a challenging year.

4

0

14

@nimasoco

Nima Sotoadeh

1 year

@Pat_Stedman Collagen is medicine. Everyone should have some daily. If you ever want to try some of our broths at , I'd be happy to send you some.

Tweet card media

Canadian Made 100% Grass Fed Beef And Organic Chicken Bone Broth

Broya’s bone broth is made with 100% grass fed and organic bones sourced from local Canadian farmers who take pride in their land & nurture their animals. Our products are designed to give your body...

broyaliving.com

0

1

14

@nimasoco

Nima Sotoadeh

2 years

Never thought I'd say this, but clean accounting is sexy.

1

1

16

@nimasoco

Nima Sotoadeh

2 years

Man, @TaylorHoliday gave me some creative strategy advice today that blew me away. This guy isn’t just a pretty face and all about da numbaz. He’s also a creative whizz. That’s a couple more z’s I’d give most marketers.

1

0

15