Nick Saltarelli Profile
Nick Saltarelli

@nickywonka

6,389
Followers
1,568
Following
88
Media
5,141
Statuses

I tweet thoughts that come to mind as I'm working towards building a $100 million in revenue (currently at $25 mil) Chocolate Business. Mid-Day Squares

Montreal, Canada
Joined June 2013
Don't wanna be here? Send us removal request.
@nickywonka
Nick Saltarelli
3 years
Our first $1,000,000 month Its just a a vanity metric. But if you told me this in 2018 it felt sooooooo far. $1 million $$$ worth of chocolate bars!!!!!
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@nickywonka
Nick Saltarelli
3 years
We got sued by Hershey & Kellogs All within 45 Days Here's how it went:
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@nickywonka
Nick Saltarelli
11 months
I have a call with Costco wish me luck!
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@nickywonka
Nick Saltarelli
6 months
Just hit $25,000,000 million run rate. 25% of the goal to $100 million TTM = $18 million As promised I'm going to be documenting the journey to $100 million/year revenue for our Chocolate Empire aka "Nike of Food" Run rate = Last 3 months of top line revenue Average
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@nickywonka
Nick Saltarelli
7 months
When you hit profitability after 5 and half years....
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@nickywonka
Nick Saltarelli
3 years
Just hit $13,000,000 million run rate. TTM = $11 million As promised I'm going to be documenting the journey to $100 million/year revenue for our Chocolate Empire aka "Nike of Food" Run rate = Last 3 months of top line revenue Average multiplied by 12
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@nickywonka
Nick Saltarelli
2 months
6 years ago we were selling ~5,000 chocolate squares a month last month we sold ~1,600,000 squares the laws of compounding daily work
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@nickywonka
Nick Saltarelli
1 year
Just hit $20,000,000 million run rate. TTM = $13.945 million As promised I'm going to be documenting the journey to $100 million/year revenue for our Chocolate Empire aka "Nike of Food" Run rate = Last 3 months of top line revenue Average multiplied by 12
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@nickywonka
Nick Saltarelli
2 years
Just hit $17,000,000 million run rate. TTM = $13.2 million As promised I'm going to be documenting the journey to $100 million/year revenue for our Chocolate Empire aka "Nike of Food" Run rate = Last 3 months of top line revenue Average multiplied by 12
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@nickywonka
Nick Saltarelli
2 years
Number 1 !!! we just became number 1 in USA for Units sold per week this is based on Spins data last 24 weeks the road to $100 million
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@nickywonka
Nick Saltarelli
3 years
Twitter is magical place I started tweeting about our Journey to $100 million of revenue Since then we’ve landed retailers like Target. Met Heads of countries…literally. And had people dm for $100k checks almost daily. Just start getting involved. The community is here!
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@nickywonka
Nick Saltarelli
7 months
We just broke the costco roadshow record with 2 hours left to go 883 boxes sold and all we needed was 760 to clinch. We promised our buyer we would do it. All I have to say is. Promise made. Promised Kept.
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@nickywonka
Nick Saltarelli
2 years
We just landed Costco properly! I say properly because we haven’t been able to make it work What a rush
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@nickywonka
Nick Saltarelli
11 months
I did my Costco call! Im feeeling real good about getting the GO will keep yall posted. thanks for sending goodvibes
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@nickywonka
Nick Saltarelli
1 year
This is what a $20M chocolate company looks like. Inspiring people to be bold a f*ck while thinking huge and being themselves. We want to build the next Hershey, Nestle, Mars of the world. Doing it in a way that's true to us We've based our entire company around content.
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@nickywonka
Nick Saltarelli
3 years
Just hit $11,000,000 million run rate. TTM = $7.8 million As promised I'm going to be documenting the journey to $100 million/year revenue for our Chocolate Empire aka "Nike of Food" Run rate = Last 3 months of top line revenue Average multiplied by 12
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@nickywonka
Nick Saltarelli
11 months
Do you have your company tattoed on you? Win or lose I die with this journey on me! road to $100 million
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@nickywonka
Nick Saltarelli
3 years
Help me out Im 13 followers away from 3k. I tweet about my journey building $100 million revenue business. Were at $13 million and climbing We manufacture chocolate bars. We actually build automated manufacturing plant. It can output $70 million of chocolate.
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@nickywonka
Nick Saltarelli
9 months
Yall wanna see my pitch of how we are getting to $100 million revenue? I have a recording of the pitch in NY to all the major funds. if break 100 likes ill drop it in the replys
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@nickywonka
Nick Saltarelli
1 year
Rolling this out in the airport terminals we sell in:
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@nickywonka
Nick Saltarelli
3 years
$1,000,000,000 Mid-Day Squares is going to break a $1 billion valuation in less than 5 years. Take a screen shot of this.
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@nickywonka
Nick Saltarelli
8 months
We almost got hit with a $2,000,000 recall lucky we got it all on camera
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@nickywonka
Nick Saltarelli
2 years
Our next $100 million dollar sku
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@nickywonka
Nick Saltarelli
1 year
@sama but u nailed ur one piece that makes all others irrelevant: make a product so wow eveyone needs to tell each other about it
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@nickywonka
Nick Saltarelli
2 years
This is why we do what we do. Were playing for keeps $100 million a year stop 1 2 and 3 ill leave that to your imagination
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@nickywonka
Nick Saltarelli
2 months
were soooooooooooo close to breaking that $30 million in anual marker stay tuned!
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@nickywonka
Nick Saltarelli
1 year
building a chocolate biz to $100,000,000 of anual rev and aiming for 20% net income Help me Break 5,000 followers if you like what were doing give a share or follow
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@nickywonka
Nick Saltarelli
1 year
The secret to building our $20,000,000 a year Chocolate business ? Borrow marketing strategies from non related industry: For us it was the Music Industry. What if we could market ourselves as like band? But instead of selling records we sell chocolate. Instead of touring we
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@nickywonka
Nick Saltarelli
3 months
I feel like a loser a lot. Thats the cold hard truth of entrepreneurship. not saying this for pitty but just to release my feelings.
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@nickywonka
Nick Saltarelli
3 years
Don't try a build a traditional marketing team. Build a Media Team. Think like a television producer.
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@nickywonka
Nick Saltarelli
5 months
We were nominated for EY Entrepreneur of the year. Win or Lose we still die in this hill Mid-Day Squares!
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@nickywonka
Nick Saltarelli
1 year
Im new at being a CEO of company scalling to $100 million of revenue: and this 1 sentence changed the game for my management skills. "Everything we agree on must be very specific, measurable, and time-bound." Its that simple and will change the game for you and make those
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@nickywonka
Nick Saltarelli
9 months
You dont know pain untill you scale a manufacturing plant.
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@nickywonka
Nick Saltarelli
2 months
This how we've used storytelling to sell over 40,000,000 functional chocolate bars
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@nickywonka
Nick Saltarelli
1 year
Mid-Day Squares officially in all the major hub airports in USA: -DCA -EWR -IAH -JFK -LGA -MCO -MSP -ORD -PHI LFG!!!!!!
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@nickywonka
Nick Saltarelli
3 years
Hershey Chocolate tried buying us We said NO. Then they threaten to sue us. We turned it into an NFT project. DM me to sign up for Mint day.
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@nickywonka
Nick Saltarelli
9 months
Pitch: How we get to $100 million of revenue. You asked. Here it is. This was given in NY to all the major funds.
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@nickywonka
Nick Saltarelli
1 year
A VC just asked me if we'd be willing to increase our burn rate to grow faster. the bull is back lol $MDS
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@nickywonka
Nick Saltarelli
1 year
How we got Kim Kardashian to post our product organically. "Be so good, they can't ignore you". thats it thats the tweet
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@nickywonka
Nick Saltarelli
11 months
The road to $100 million Costco
@LezKarls
Lezlie karls
11 months
WATCH: Team getting pumped for Costco Audit.
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@nickywonka
Nick Saltarelli
2 months
This is how you build a $100 million dollar a year business Pick a massive addressable market and make something YOU love.
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@nickywonka
Nick Saltarelli
2 years
The hardest part of entrepreneurship Dealing with how unreliable humans are.
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@nickywonka
Nick Saltarelli
3 years
Hershey Chocolate tried buying us We rejected to sell. Then they tried to sue us. So we made a Music Video and turned it into an NFT as a response @iiiitsandrea @BevNETCraven
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@nickywonka
Nick Saltarelli
1 year
To celebrate 5,000 followers and to introduce myself to the 1,000 new followers My name is Nick Saltarelli. I post about growing a chocolate snacking business to an annual revenue of $100,000,000. At heart, I'm a deep value investor, but that's just a hobby. So that may pop
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@nickywonka
Nick Saltarelli
11 months
The road to $100 million
@Global_Montreal
Global Montreal
11 months
WATCH: A lot has happened to local company Mid-Day Squares since the last time they were featured on Global News Morning.
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@nickywonka
Nick Saltarelli
9 months
After 5 and a half years of pushing to $100 million of rev a year. Here is what i know to be 100% true. Momentum will be against you for periods and it will be with you for periods. Just keep going. Because when the wind hits you better be ready to flyyyyyyyyy.
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@nickywonka
Nick Saltarelli
8 months
I run a chocolate business and cocoa just hit a 100 year high by miles FML AMA
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@nickywonka
Nick Saltarelli
7 months
Costco Record Team Photo
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@nickywonka
Nick Saltarelli
2 years
In pursuit of building $100 million revenue business Here is what we learnt selling 15,000,000 chocolate bars: -The One Who Can Withstand The Most Pressure Wins. - Build A Fan Base Not A Customer Base. - Think Like A TV Producer Not Like A Marketer. thread continued....
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@nickywonka
Nick Saltarelli
3 years
Twitter Fam I got a dog! After two years of waiting! Say hi to Freddie-Paloma Shes my babe
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@nickywonka
Nick Saltarelli
1 year
@levelsio its mostly a front for credit card processors
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@nickywonka
Nick Saltarelli
7 months
Day 4 of trying to break Costco roadshow record we sold 796 boxes vs the 700 needed needed to keep uson pace. tomorrow we need to hit 900 keep you posted on journey victory in sight!!!!!!!
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@nickywonka
Nick Saltarelli
3 years
Mid-Day Squares NFT drop? DM email if ur here for it! The white paper will be mailed out. Goal: Reward our fan base with a super relevant moment in our history: Our beef with Hershey. We’re not trying to profit off the project. We want fans to own a piece of our history.
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@nickywonka
Nick Saltarelli
2 years
The road to $100 million continues Announcement: Target Nation Wide Mid-Day Squares has hit the shelves help spread this post! @RosenZone than you
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@nickywonka
Nick Saltarelli
10 months
Help me break 6,000 followers building a chocolate biz to $100,000,000 of anual rev and aiming for 20% net income if you like what were doing give a share or follow
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@nickywonka
Nick Saltarelli
3 years
Twitter is life changing. The ROI on this thing is mind boggling Thank you all for continuing to DM me with amazing opportunities that are allowing magic for Mid-Day Squares
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@nickywonka
Nick Saltarelli
3 years
The Secret sauce to How we sell $1 million a month: Entertain people 80% of the time Sell 20% of the time. Don't actually sell to people. ENTERTAIN PEOPLE. Make them want to be a part of what your doing,
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@nickywonka
Nick Saltarelli
7 months
Day 1 of trying to break Costco roadshow record we sold 408 boxes vs the 281 needed to put us on pace. keep you posted on journey
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@nickywonka
Nick Saltarelli
9 months
its my Birthday! help me break 6k flowers im going to buy $300 worth of 1 persons product or service and give box of Mid-Day Squares. Im building a chocolate business to $100 million of revenue. to enter tell what your working on and give me a follow!
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@nickywonka
Nick Saltarelli
7 months
Day 3 of trying to break Costco roadshow record we sold 565 boxes vs the 450 needed needed to put us on pace. it will get harder every day untill sunday as the goal number goes up to ~800 keep you posted on journey were still on pace!!!!!!!
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@nickywonka
Nick Saltarelli
2 years
Help Please Im so close to breaking 3,700 followers I tweet about my journey building $100 million/ yearrevenue business. at $13 million & climbing We manufacture chocolate bars built an automated manufacturing plant. outputs $70 million of chocolate follow if interested!
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@nickywonka
Nick Saltarelli
3 years
This was a dream come true to get to hang and talk shop with @patrick_oshag I appreciate you brotha! I listen to his podcast religiously. Manifestation is a real thing
@patrick_oshag
Patrick OShaughnessy
3 years
This is the first episode of Founder’s Field Guide in a while, with @nicksalto If you listen to this, you’ll see why I love spending my time with entrepreneurs and builders It’s an awesome story, filled with hardship and lessons. Oh, and great 🍫
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@nickywonka
Nick Saltarelli
2 years
Getting ready to output 84,000 Chocolate Squares per shift Ive been in the factory for the last 60 days head down. The team is ironing out all the kinks Were getting ready to start this new pumpage june 1st Lfg
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@nickywonka
Nick Saltarelli
1 year
The most underated Company Role!!! Have a Chief Rainmaker as a Partner. Law firms have it. Consulting firms have it. Investment banks have. Why not us? We have a partner who is dedicated to building relationships. That's literally all he does. He builds relationships,
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@nickywonka
Nick Saltarelli
7 months
Day 2of trying to break Costco roadshow record we sold 562 boxes vs the 437 needed needed to put us on pace. keep you posted on journey were on pace!!!!!!!
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@nickywonka
Nick Saltarelli
7 months
Day 5 of trying to break Costco roadshow record we sold 921 boxes vs the 803 needed to keep us ob pace. tomorrow I believe we will break the record! keep you posted.
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@nickywonka
Nick Saltarelli
11 months
honestly hiring a ghost writter just isnt for me I enjoy having the direct tap to yall I like going dark sometimes I like reappearing I like just mono e mono with yall like im out here just trying to sell some chocolate bars you know
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@nickywonka
Nick Saltarelli
3 years
How we got started on $100 million dollar goal: 1. Make a product that was 10x better then what existed. 2. Manufacture in small batches (we did this in our condo) 3. Sell in our local area without using facebooks ads 4. Get to $250k as fast as possible Thread continued…
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@nickywonka
Nick Saltarelli
1 year
How did we turn a dream into a business scaling to $100,000,000 in annual revenue a reality? It wasn't luck, it was a roadmap. Here’s our 9-step roadmap: 1. Therapy. From day one we committed to seeing an executive therapist. This has made us unstoppable when it comes to
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@nickywonka
Nick Saltarelli
2 years
IYKYK
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@nickywonka
Nick Saltarelli
3 years
Wanna be Rich forever? Learn to tell stories in front of lots of people. Toastmasters for 3 years was the highest ROI activity I’ve ever done Just do it. It changed my life.
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@nickywonka
Nick Saltarelli
11 months
The road to $100 Million. We made this video for y'all to thank you for the epic vibes. Happy Holidays
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@nickywonka
Nick Saltarelli
2 years
Delivering Mid-Day Squares the $100 million revenue vision to the TSX ( Canadian New York Stock exchange) today. wish me luck lfg
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@nickywonka
Nick Saltarelli
3 months
New Day LFG!
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@nickywonka
Nick Saltarelli
5 months
The $100 million dollar gameplan Below is an amzing thread on our gameplan to reach $100 million in anual revenue shout out @alexgarcia_atx & @orenmeetsworld for giving Mid-Day Squares an opportunity to get in front of their audience. appreciate yall!
@alexgarcia_atx
Alex Garcia 🔍
5 months
Mid-Day Squares is building a $100M chocolate company. And taking on the Hersheys, Nestle, and Mars during the process. But here's what Hershey can't compete with: Mid-Day Squares' story. This is why they have a die-hard fan base. And it started with their content strategy:
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@nickywonka
Nick Saltarelli
3 years
This advice changed my life. Double down on your strengths. And forget your weaknesses.
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@nickywonka
Nick Saltarelli
11 months
The road to $100 million Real Talk: Courage
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@nickywonka
Nick Saltarelli
3 years
Starting a $10 million dollar Raise This week The rodeo to Christmas break begins!
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@nickywonka
Nick Saltarelli
1 year
One of the biggest secrest to Sucesss Think local to go national. Saturate a small region before moving on to the next. This will continue to create the impression you are much bigger than you are. We started one small market at a time before moving on to the next. This also
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@nickywonka
Nick Saltarelli
2 years
IYKYK
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@nickywonka
Nick Saltarelli
7 months
This how you stay top of mind at a tradeshow we gorilla stormed ther bathrooms lol
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@nickywonka
Nick Saltarelli
4 years
Im about to help you make $1,000,000: -Keep your emails to 3 sentences each on their own line. -Keep it to less then 15 words on each sentence. that is all. literally. $1,000,000.
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@nickywonka
Nick Saltarelli
10 months
Theres nothing like the confidence in yourself to know your a MONEY MAKING MACHINE! lfffgggggggg you have it in you too
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@nickywonka
Nick Saltarelli
5 months
@gregisenberg noise doesnt matter were all irelevant just get what u want and feel long live freedom
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@nickywonka
Nick Saltarelli
3 years
Contrarian thought: Ive never been excited about building a boring cashflow business. I want to build Nike. The rush to of the challenge. How few succeed at it. Im in it to build a top 5 brand world wide. Im addicted to the rush. Sue me.
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@nickywonka
Nick Saltarelli
5 months
To celebrate 1,000 new followers! Hi Friends! 👋 Here's a little about me for new followers— My name is Nick Saltarelli. I post about growing a chocolate snacking business to an annual revenue of $100,000,000. At heart, I'm a deep value investor, but that's just a hobby. So
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@nickywonka
Nick Saltarelli
10 months
its become insanely clear to me If you just commit to doing something financially productive for 10 years you will end up with insanely unaverage results the bar to end up in the top percent is so LOWWWWWW
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@nickywonka
Nick Saltarelli
3 years
This quote just released an epiphany for me. Hope it does the same for you “Your deepest desire is your destiny”
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@nickywonka
Nick Saltarelli
7 months
One of the greatest optomizations to make your life better! As I sit here 2.5 mg of THC in. I cant stop thinking about how much better life has gotten by simply asking myself: -am I complaining? -am I playing victim? -am I not taking responsibility? life changingly better
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@nickywonka
Nick Saltarelli
7 months
Twitter friends are the best friends @nicmulroney
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@nickywonka
Nick Saltarelli
2 years
Im so pumped about this show! @SahilBloom & @gregisenberg gave me an opportunity to have our voice heard. Y’all know were going for something so big Mid-Day Squares that it terrifies me every day. But win or lose ill be shouting about the experience till its over LFG!
@SahilBloom
Sahil Bloom
2 years
This episode brought just as much 🔥🔥🔥 as the cover art would suggest... Fascinating discussion on the ins and outs of building brands for the future with @nicksalto . Detailed + tactical. Beware: Listening may make you want to go launch an e-commerce brand! Links below!
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@nickywonka
Nick Saltarelli
3 years
Good afternoon to everyone who followed me. Thank you for 2k 🔥 (One year ago I didn’t even think id ever be able to get to 500 followers….now I’m making friends every day on here) Your beautiful hearted people (mostly lol)
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@nickywonka
Nick Saltarelli
3 years
The biggest Competitive advantage! Being patient and having a 20 year plan. Its the simplest super advantage. But I bet your not willing to have it. But I am.
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@nickywonka
Nick Saltarelli
2 years
This fascinates me. If I tell someone I stopped drinking alcohol just because I feel better. Its always a weird awkward convo. If I say I stopped drinking because i was an alcoholic it stops convo right there. Humans fascinate me on a deep level.
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@nickywonka
Nick Saltarelli
5 months
Pitching the $100 million dollar vision in 15 mins BMO New York Farm to Market conference we die in this hill!
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@nickywonka
Nick Saltarelli
19 days
The biggest difference between my 20s and 30s is that im closer to understanding this
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@nickywonka
Nick Saltarelli
1 year
I sit down to pee. we are not the same
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@nickywonka
Nick Saltarelli
2 years
ive gotten so much hate in life for being confident & sure of myself I wsh we celebrated this mre over thrwing rocks at it Humblness is incredible but the opposite of that shouldnt be hated im sure of myself bcs I put in the wrk & so I have faith in myslf almst to delusion
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