I tweet thoughts that come to mind as I'm working towards building a $100 million in revenue (currently at $25 mil) Chocolate Business. Mid-Day Squares
Our first
$1,000,000 month
Its just a a vanity metric.
But if you told me this in 2018 it felt sooooooo far.
$1 million $$$ worth of chocolate bars!!!!!
Just hit $25,000,000 million run rate.
25% of the goal to $100 million
TTM = $18 million
As promised I'm going to be documenting the journey to $100 million/year revenue
for our Chocolate Empire aka "Nike of Food"
Run rate = Last 3 months of top line revenue Average
Just hit $13,000,000 million run rate.
TTM = $11 million
As promised I'm going to be documenting the journey to $100 million/year revenue
for our Chocolate Empire aka "Nike of Food"
Run rate = Last 3 months of top line revenue Average multiplied by 12
Just hit $20,000,000 million run rate.
TTM = $13.945 million
As promised I'm going to be documenting the journey to $100 million/year revenue
for our Chocolate Empire aka "Nike of Food"
Run rate = Last 3 months of top line revenue Average multiplied by 12
Just hit $17,000,000 million run rate.
TTM = $13.2 million
As promised I'm going to be documenting the journey to $100 million/year revenue
for our Chocolate Empire aka "Nike of Food"
Run rate = Last 3 months of top line revenue Average multiplied by 12
Twitter is magical place
I started tweeting about our Journey to $100 million of revenue
Since then we’ve landed retailers like Target.
Met Heads of countries…literally.
And had people dm for $100k checks almost daily.
Just start getting involved.
The community is here!
We just broke the costco roadshow record with 2 hours left to go
883 boxes sold and all we needed was 760 to clinch.
We promised our buyer we would do it.
All I have to say is.
Promise made.
Promised Kept.
This is what a $20M chocolate company looks like.
Inspiring people to be bold a f*ck while thinking huge and being themselves.
We want to build the next Hershey, Nestle, Mars of the world.
Doing it in a way that's true to us
We've based our entire company around content.
Just hit $11,000,000 million run rate.
TTM = $7.8 million
As promised I'm going to be documenting the journey to $100 million/year revenue
for our Chocolate Empire aka "Nike of Food"
Run rate = Last 3 months of top line revenue Average multiplied by 12
Help me out
Im 13 followers away from 3k.
I tweet about my journey building $100 million revenue business.
Were at $13 million and climbing
We manufacture chocolate bars.
We actually build automated manufacturing plant.
It can output $70 million of chocolate.
Yall wanna see my pitch of how we are getting to $100 million revenue?
I have a recording of the pitch in NY to all the major funds.
if break 100 likes ill drop it in the replys
building a chocolate biz to $100,000,000 of anual rev and aiming for 20% net income
Help me Break 5,000 followers
if you like what were doing give a share or follow
The secret to building our $20,000,000 a year Chocolate business ?
Borrow marketing strategies from non related industry:
For us it was the Music Industry.
What if we could market ourselves as like band?
But instead of selling records we sell chocolate.
Instead of touring we
Im new at being a CEO of company scalling to $100 million of revenue:
and this 1 sentence changed the game for my management skills.
"Everything we agree on must be very specific, measurable, and time-bound."
Its that simple and will change the game for you and make those
Hershey Chocolate tried buying us
We rejected to sell.
Then they tried to sue us.
So we made a Music Video and turned it into an NFT as a response
@iiiitsandrea
@BevNETCraven
To celebrate 5,000 followers
and to introduce myself to the 1,000 new followers
My name is Nick Saltarelli.
I post about growing a chocolate snacking business to an annual revenue of $100,000,000.
At heart, I'm a deep value investor, but that's just a hobby. So that may pop
After 5 and a half years of pushing to $100 million of rev a year.
Here is what i know to be 100% true.
Momentum will be against you for periods
and it will be with you for periods.
Just keep going.
Because when the wind hits you better be ready to flyyyyyyyyy.
In pursuit of building $100 million revenue business
Here is what we learnt selling 15,000,000 chocolate bars:
-The One Who Can Withstand The Most Pressure Wins.
- Build A Fan Base Not A Customer Base.
- Think Like A TV Producer Not Like A Marketer.
thread continued....
Day 4 of trying to break Costco roadshow record
we sold 796 boxes vs the 700 needed needed to keep uson pace.
tomorrow we need to hit 900
keep you posted on journey
victory in sight!!!!!!!
Mid-Day Squares NFT drop?
DM email if ur here for it!
The white paper will be mailed out.
Goal:
Reward our fan base with a super relevant moment in our history:
Our beef with Hershey.
We’re not trying to profit off the project.
We want fans to own a piece of our history.
Help me break 6,000 followers
building a chocolate biz to $100,000,000 of anual rev
and aiming for 20% net income
if you like what were doing give a share or follow
Twitter is life changing.
The ROI on this thing is mind boggling
Thank you all for continuing to DM me with amazing opportunities that are allowing magic for
Mid-Day Squares
The Secret sauce to
How we sell $1 million a month:
Entertain people 80% of the time
Sell 20% of the time.
Don't actually sell to people. ENTERTAIN PEOPLE.
Make them want to be a part of what your doing,
its my Birthday!
help me break 6k flowers
im going to buy $300 worth of 1 persons product or service and give box of Mid-Day Squares.
Im building a chocolate business to $100 million of revenue.
to enter tell what your working on and give me a follow!
Day 3 of trying to break Costco roadshow record
we sold 565 boxes vs the 450 needed needed to put us on pace.
it will get harder every day untill sunday as the goal number goes up to ~800
keep you posted on journey
were still on pace!!!!!!!
Help Please
Im so close to breaking 3,700 followers
I tweet about my journey building $100 million/ yearrevenue business.
at $13 million & climbing
We manufacture chocolate bars
built an automated manufacturing plant.
outputs $70 million of chocolate
follow if interested!
This was a dream come true to get to hang and talk shop with
@patrick_oshag
I appreciate you brotha!
I listen to his podcast religiously.
Manifestation is a real thing
This is the first episode of Founder’s Field Guide in a while, with
@nicksalto
If you listen to this, you’ll see why I love spending my time with entrepreneurs and builders
It’s an awesome story, filled with hardship and lessons. Oh, and great 🍫
Getting ready to output 84,000 Chocolate Squares per shift
Ive been in the factory for the last 60 days head down.
The team is ironing out all the kinks
Were getting ready to start this new pumpage june 1st
Lfg
The most underated Company Role!!!
Have a Chief Rainmaker as a Partner.
Law firms have it. Consulting firms have it. Investment banks have. Why not us? We have a partner who is dedicated to building relationships. That's literally all he does. He builds relationships,
Day 2of trying to break Costco roadshow record
we sold 562 boxes vs the 437 needed needed to put us on pace.
keep you posted on journey
were on pace!!!!!!!
Day 5 of trying to break Costco roadshow record
we sold 921 boxes vs the 803 needed to keep us ob pace.
tomorrow I believe we will break the record!
keep you posted.
honestly
hiring a ghost writter just isnt for me
I enjoy having the direct tap to yall
I like going dark sometimes
I like reappearing
I like just mono e mono with yall
like im out here just trying to sell some chocolate bars you know
How we got started on $100 million dollar goal:
1. Make a product that was 10x better then what existed.
2. Manufacture in small batches (we did this in our condo)
3. Sell in our local area without using facebooks ads
4. Get to $250k as fast as possible
Thread continued…
How did we turn a dream into a business scaling to $100,000,000 in annual revenue a reality?
It wasn't luck, it was a roadmap.
Here’s our 9-step roadmap:
1. Therapy.
From day one we committed to seeing an executive therapist. This has made us unstoppable when it comes to
Wanna be Rich forever?
Learn to tell stories in front of lots of people.
Toastmasters for 3 years was the highest ROI activity I’ve ever done
Just do it.
It changed my life.
The $100 million dollar gameplan
Below is an amzing thread on our gameplan to reach $100 million in anual revenue
shout out
@alexgarcia_atx
&
@orenmeetsworld
for giving Mid-Day Squares an opportunity to get in front of their audience.
appreciate yall!
Mid-Day Squares is building a $100M chocolate company.
And taking on the Hersheys, Nestle, and Mars during the process.
But here's what Hershey can't compete with:
Mid-Day Squares' story.
This is why they have a die-hard fan base.
And it started with their content strategy:
One of the biggest secrest to Sucesss
Think local to go national.
Saturate a small region before moving on to the next. This will continue to create the impression you are much bigger than you are. We started one small market at a time before moving on to the next. This also
Im about to help you make $1,000,000:
-Keep your emails to 3 sentences each on their own line.
-Keep it to less then 15 words on each sentence.
that is all. literally.
$1,000,000.
Contrarian thought:
Ive never been excited about building a boring cashflow business.
I want to build Nike.
The rush to of the challenge.
How few succeed at it.
Im in it to build a top 5 brand world wide.
Im addicted to the rush.
Sue me.
To celebrate 1,000 new followers!
Hi Friends! 👋 Here's a little about me for new followers—
My name is Nick Saltarelli.
I post about growing a chocolate snacking business to an annual revenue of $100,000,000.
At heart, I'm a deep value investor, but that's just a hobby. So
its become insanely clear to me
If you just commit to doing something financially productive for 10 years
you will end up with insanely unaverage results
the bar to end up in the top percent is so LOWWWWWW
One of the greatest optomizations to make your life better!
As I sit here 2.5 mg of THC in.
I cant stop thinking about how much better life has gotten by simply asking myself:
-am I complaining?
-am I playing victim?
-am I not taking responsibility?
life changingly better
Im so pumped about this show!
@SahilBloom
&
@gregisenberg
gave me an opportunity to have our voice heard.
Y’all know were going for something so big Mid-Day Squares that it terrifies me every day.
But win or lose ill be shouting about the experience till its over
LFG!
This episode brought just as much 🔥🔥🔥 as the cover art would suggest...
Fascinating discussion on the ins and outs of building brands for the future with
@nicksalto
. Detailed + tactical.
Beware: Listening may make you want to go launch an e-commerce brand!
Links below!
Good afternoon to everyone who followed me. Thank you for 2k 🔥
(One year ago I didn’t even think id ever be able to get to 500 followers….now I’m making friends every day on here)
Your beautiful hearted people (mostly lol)
The biggest Competitive advantage!
Being patient and having a 20 year plan.
Its the simplest super advantage.
But I bet your not willing to have it.
But
I am.
This fascinates me.
If I tell someone I stopped drinking alcohol just because I feel better.
Its always a weird awkward convo.
If I say I stopped drinking because i was an alcoholic it stops convo right there.
Humans fascinate me on a deep level.
ive gotten so much hate
in life for being confident & sure of myself
I wsh we celebrated this mre over thrwing rocks at it
Humblness is incredible
but the opposite of that shouldnt be hated
im sure of myself bcs I put in the wrk & so I
have faith in myslf almst to delusion