🍕Mark William Lewis @mrloo Twitter profile

Last Seen Profiles

@8Santayo

@coli_bebas

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@stwmaniax

@roxmiandin

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@RwandaICT

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@Plas3D

@Biasdagoat

🍕Mark William Lewis

@mrloo

1 year

@anandc No. This is a masterclass in illegal collusion. Sad that anyone, especially a partner at a top VC fund would promote it as anything else.

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🍕Mark William Lewis

@mrloo

4 years

I wish @fast did more marketing about the sellers that are using their checkout instead of talking about their VC funding and hoodies. The marketing doesn't appeal to actual merchants. Where are the stats and case studies on the website about the merchants are using it?

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🍕Mark William Lewis

@mrloo

4 years

#Shopify has a huge weakness: Subscriptions. If you use any subscription app you have to sign up with a different payment processor and then you can't even use the normal Shopify checkout. At Unite 2019 they promised a feature to help with this and it's still not even in beta.

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🍕Mark William Lewis

@mrloo

4 years

I'm hearing multiple reports of agencies pushing headless e-commerce builds on #Shopify and then the merchants realizing it doesn't provide that much improvement over a traditional build and makes them way more locked into the agency.

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🍕Mark William Lewis

@mrloo

2 years

We converted a #shopify site from headless to a custom Online Store 2.0 Theme (built on Dawn) with nearly an identical design, and the conversion rate nearly doubled. AMA

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🍕Mark William Lewis

@mrloo

1 year

This is what $150m in venture funding in a ZIRP gets you. A Shopify shop of Shopify shops using a $340 theme (Empire). Someone's getting played here. Investors? Leadership? Is this the blind leading the blind here in eCommerce that no one knows how bad this is? This is

Keith Rabois

@rabois

1 year

Happy to launch:

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🍕Mark William Lewis

@mrloo

10 months

@nateliason I know plenty of trust fund kids that already have this and usually, it doesn't turn out great because they get used to a lifestyle they can't afford and always spend significantly more money than they ever earn.

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🍕Mark William Lewis

@mrloo

3 years

Why don't job applicants know that bypassing the application process and emailing us directly automatically puts them on the bad list?

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🍕Mark William Lewis

@mrloo

1 year

@mmalmeida @anandc Doesn't really matter if you don't see it. The government clearly did see it, to the tune of a $415 million settlement.

Tech Giants Will Pay $415 Million To Settle Employees' Lawsuit

Apple, Google, Intel and Adobe were accused of colluding to keep tech worker salaries low and avoid recruiting one another's employees.

www.npr.org

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🍕Mark William Lewis

@mrloo

2 years

@zebulgar Still confused about this push for in office work when Vardas President lives in Miami and the company is in CA.

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🍕Mark William Lewis

@mrloo

1 year

@MorgLiv Happened to me twice in just a few months. The police officer joked that maybe I should just leave my windows rolled down.

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🍕Mark William Lewis

@mrloo

2 years

@anothercohen I've "enjoyed" it enough for a lifetime. The past decade of remote with minimal meetings has been glorious.

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🍕Mark William Lewis

@mrloo

7 years

Always entertaining to see the album covers that @TeslaMotors chooses for @HelloInternetFM podcast episodes. @cgpgrey @BradyHaran

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🍕Mark William Lewis

@mrloo

4 years

Why is there no wifi rating on travel/hotel sites? I don't care about "free wifi". I care about the speed of the wifi!

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🍕Mark William Lewis

@mrloo

6 years

@skirani @rojiphil This kills the founder.

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🍕Mark William Lewis

@mrloo

2 years

@volvoshine Actually sounds super smart.

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🍕Mark William Lewis

@mrloo

4 years

I don’t even have enough time to keep up with my podcasts. How do people have the time to listen to hours of randos jabbering on about whatever on Clubhouse?

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🍕Mark William Lewis

@mrloo

9 months

We’re starting off the year excited that @Netalico has just been inducted into the @ShopifyPlus partner program. Big shoutout to Beverly and Jim Reynolds for their support and guidance in the process and @tobi and @harleyf for creating such an amazing eCommerce platform to build

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🍕Mark William Lewis

@mrloo

6 years

@sacca Not all entrepreneurs need to go for a moonshot. There tons of entrepreneurs that are running strong businesses with reasonable expectations. Those people aren't interesting to VC's though. That's okay, we're not interested in VC money either.

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🍕Mark William Lewis

@mrloo

2 years

Judging by the LinkedIn requests, sometimes I think there are more headless e-commerce SaaS companies than actual headless e-commerce sites.

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🍕Mark William Lewis

@mrloo

3 years

People really underestimate @bolt . Every time I hit a site using their checkout (which is becoming more and more frequent) I'm always impressed with the latest updates. I think it's outclassing Shop Pay now.

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🍕Mark William Lewis

@mrloo

4 years

Just launched a #Shopify subscriptions and subscriptions account dashboard redesign on @ReChargePayment apps for . Really thrilled with how it turned out and the team that worked on it. 😍 Can't wait to get that unified checkout! 😉

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🍕Mark William Lewis

@mrloo

2 years

Based on all the inbound requests we get I should start a service specifically converting headless Shopify sites to non-headless.

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🍕Mark William Lewis

@mrloo

5 years

Today is the 1yr anniversary of my stroke. 2 weeks after, when I could barely form complete sentences, I made it my goal to recover 150%. For me, that meant doing public speaking (which I've never done before). And I'll be doing that in less than a month at @MageX_US !

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🍕Mark William Lewis

@mrloo

1 year

@roshanpateI Not to mention the tax benefits…

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🍕Mark William Lewis

@mrloo

4 years

A client stopped working with us because they said we were too expensive and needed to cut costs. Their customers have been contacting us asking questions about products. I realized that's because they NOINDEX'd their entire site and we're the top result for their company name.

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🍕Mark William Lewis

@mrloo

4 years

Hey, guys remember @hello_iamelliot ? The eCommerce startup that raised $5.7m in funding, the founder "resigned", faked a DOS attack to explain why they didn't launch, and then disappeared without a trace (not even a website anymore)? Man, that was crazy. 🤣

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🍕Mark William Lewis

@mrloo

4 years

Page Speed of a #Magento 2 site ever since we took over (in February), optimized the site, re-negotiated their Magento contract to save them $15,000/yr and migrated them off Magento Cloud to @nexcess Cloud.

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🍕Mark William Lewis

@mrloo

2 years

@zebulgar Ah okay. Hopefully the CA tax department doesn’t follow you on Twitter.

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🍕Mark William Lewis

@mrloo

2 years

#Shopify recently announced they were raising their prices. Honestly, I think they're still too low. People have gotten in the mindset that they can have it all in an e-commerce platform for pennies on the dollar and devalues the whole ecosystem from apps to agencies.

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🍕Mark William Lewis

@mrloo

4 years

@2PMinc Some history: I tried to raise alarms for the past 6 months and got constantly gaslit by @sir_gee_ohhhhh , accused of being racist, had threats to leak "letters", and a cease and desist from @hello_iamelliot . Good riddance.

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🍕Mark William Lewis

@mrloo

2 years

@Codie_Sanchez Spending $1m on something that has little to no tangible value like vacations or giving it away is a lot of money. Investing $1m is not a lot of money.

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🍕Mark William Lewis

@mrloo

5 years

@kvlly Remote work and email was the best thing that happened to my young face. By the time clients think I look like a baby that just graduated from university I've already worked with them a few months and they've fallen in love and so it's too late. Mwahaha

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🍕Mark William Lewis

@mrloo

4 years

I'd like to fire every SEO consultant on #Shopify that sends me a screenshot of @googledevs Page Speed Test and tells me to just "Remove unused JavaScript" to speed up a site.

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🍕Mark William Lewis

@mrloo

2 years

Thinking about applying to Stanford just so I can drop out and raise money for my startup.

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🍕Mark William Lewis

@mrloo

4 years

A big takeaway I've gotten from talking to a lot of different #Shopify agency owners is that we've all built a bunch of internal dev tools and almost no one shares their tools publicly. Wonder how much work in the ecosystem is being wasted due to that closed-minded approach.

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🍕Mark William Lewis

@mrloo

4 years

Just feels like a company that has been built for VC investors, not their actual target market (eCommerce merchants).

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🍕Mark William Lewis

@mrloo

2 years

@cory Hoping this is a joke…

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🍕Mark William Lewis

@mrloo

3 years

At 9 years old I was so excited to get my monthly edition of Home PC magazine that I brought it on our family vacation to DC.

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🍕Mark William Lewis

@mrloo

11 months

@levelsio @rameerez Post his debit card number and I’ll see what I can do.

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🍕Mark William Lewis

@mrloo

5 years

#Magento 1.9.x is the most stable #PHP ecommerce platform ever. Agree/Disagree?

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🍕Mark William Lewis

@mrloo

4 years

My goal for the past decade isn't to have more clients, bigger clients, or generate more revenue/profit. My goal is to have better clients. Clients that understand that working together in eCommerce is a partnership. I'm really fortunate to have a lot of those now.

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🍕Mark William Lewis

@mrloo

4 years

I'm very proud of the subscriptions UX and development work that the @netalico team did on @ShopifyPlus with @ReChargePayment for @OatlyUS . 💰 206% increase in new subscriptions 💸 14x customer lifetime value for subscriptions vs one-time purchases.

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🍕Mark William Lewis

@mrloo

4 years

We now use @loom as a verb at @netalico . "Hey, can you Loom the client about that?"

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🍕Mark William Lewis

@mrloo

5 years

Hi #Magento community, I created a free M1 module to be able to create and maintain a CSP using @reporturi to improve the security of Magento. I'll do an M2 module in a bit. Any feedback or Pull Requests are appreciated.

GitHub - netalico/magento-1-csp: A Magento 1 module to easily create and manage a Content Security...

A Magento 1 module to easily create and manage a Content Security Policy (CSP) - netalico/magento-1-csp

github.com

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🍕Mark William Lewis

@mrloo

4 years

One thing I love about eCommerce UX design is its primary purpose is to be functional. Your #eCommerce site is not an art project. It's a machine to guide the customer through the site and have the best shopping experience possible.

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🍕Mark William Lewis

@mrloo

3 years

Had an awesome call with @benjaminsehl about the future of @shopify 's Hydrogen headless framework! I was excited about when they announced it and even more stoked hearing how far along it is. Can't wait to build some stores on it.

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🍕Mark William Lewis

@mrloo

4 years

All #Shopify stores are down. No updates yet from

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🍕Mark William Lewis

@mrloo

4 years

I hate "enterprise" sales processes so freaking much.

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🍕Mark William Lewis

@mrloo

4 years

Happy 2 year anniversary of this. Can't believe how much everything has changed and stayed the same since then. Maybe some people need a little brain damage, like an ice pick lobotomy, to really shake things up in your life.

The Incident.

One Friday morning in August I woke up in the ICU to the sound of a constant beeping of a heart monitor, a million wires hooked up to me…

mrloo.medium.com

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🍕Mark William Lewis

@mrloo

3 years

It's funny how some clients think they can disappear and re-appear whenever they want something, but when their developer does that they throw a fit. If you treat your service providers as a purely transactional relationship, don't be surprised when you get the same treatment.

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🍕Mark William Lewis

@mrloo

3 years

#Shopify needs to have the ability to approve theme changes made by apps. Every merchant knows the horror of waking up to a broken site when you changed nothing. This is a serious change control problem that makes it less suitable for the enterprise. @tobi @harleyf @jmwind

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🍕Mark William Lewis

@mrloo

5 years

Magento Imagine 2019 Recap: The End Of Imagine As We Know It? #MagentoImagine #Magento

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🍕Mark William Lewis

@mrloo

5 years

As basic as it is, I think the look of the #Shopify checkout is becoming so ubiquitous that it adds an extra layer of trust to a an #ecommerce site.

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🍕Mark William Lewis

@mrloo

4 years

There should be a system for contractors to report how long businesses take to pay them. And that information should be disclosed to any contractor that's hired by the business.

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🍕Mark William Lewis

@mrloo

3 years

"That @zoom could have been a @loom ." - Me everyday

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🍕Mark William Lewis

@mrloo

5 years

It pains me when I take over M2 migration projects done by official #Magento partner agencies and there are just flagrant issues like setting up products in a custom way instead of using the core functionality and even like the <title> tag being missing on the home page...

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🍕Mark William Lewis

@mrloo

5 years

I know this is a very broad question, but on average, how many hours does your #Magento agency estimate for a Magento version update? (minor & major) I've been struggling to convince merchants that these updates are not easy and they need to set aside a signficant budget for them

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🍕Mark William Lewis

@mrloo

10 months

I want to know who and why they did a headless #Shopify implementation for @skims because it's way slower than most Shopify OS2.0 sites. The site is so slow-moving between pages and variants it's painful to browse through. I'm curious how much the conversion rate and average

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🍕Mark William Lewis

@mrloo

3 years

This is the time of the year when every ecommerce client wants 3x the work done normally by roughly the end of the month. 🤪

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🍕Mark William Lewis

@mrloo

3 years

Good thread for @shopify . They need to stop throwing money into the dumpster fire known as Shopify Fulfillment Network and focus on making their platform the best it can be for medium to enterprise merchants.

Moiz Ali

@moizali

3 years

1. Shopify stock is down 50% over the past 12 months. Its mission may be to "arm the rebels," but it is giving us muskets in a war that is increasingly being fought with machine guns. 👇👇👇

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🍕Mark William Lewis

@mrloo

3 years

I’m happy to be a part of the agency for 14% of the brands on @shopify that IPO’d this year. 😁❤️🥛

Harley Finkelstein

@harleyf

3 years

A year in review: brands that IPO'd on @Shopify this year: @oatly @Allbirds @wearfigs @olaplex @VitaCoco @aka_brands @FlowHydration The DTC revolution is here. And it's happening on Shopify.

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🍕Mark William Lewis

@mrloo

4 years

On a call recently a potential client said they were concerned about our "offshore team" and the quality of work. 🤣

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🍕Mark William Lewis

@mrloo

5 years

#Magento is the cool uncle who lets you do anything you want. #Shopify is the overprotective father who greets his daughter’s new boyfriend at the door with a shotgun.

🍕Mark William Lewis

@mrloo

5 years

@ShopifySupport So I have to call a very busy VP of E-commerce at a Fortune 500 company and do a screen share to enable ApplePay on their store because @tobi has decided he knows what’s best for them?

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🍕Mark William Lewis

@mrloo

5 years

Announcing my first ever Livestream: ECOMMERCE PLATFORMS FACE OFF Fri, Feb 7th, 2pm EDT We've got some heavy hitters: @ecommerceaholic representing @BigCommerce @brentwpeterson representing @magento @gavinballard representing @Shopify

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🍕Mark William Lewis

@mrloo

6 years

I just published "The Incident."

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🍕Mark William Lewis

@mrloo

2 years

Just successfully migrated a custom 8-figure Magento 1 Enterprise site over to @OpenMageProject , which will save the client hundreds of thousands of dollars in licensing fees every year that they were paying for no support and updates.

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🍕Mark William Lewis

@mrloo

5 years

I don't understand people trying to negotiate rates based on the promise of other work to come... Great... you have even more work that you're going to try to lowball me on? That's why I always charge based on time & materials. Time == money.

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🍕Mark William Lewis

@mrloo

4 years

Stripe released guidance for #Magento 1. Remember the rumors by some people in the community that a "major" payments provider wouldn't support M1 after EOL? Not seeing it.

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🍕Mark William Lewis

@mrloo

5 years

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🍕Mark William Lewis

@mrloo

4 years

@2PMinc 😲 Can't believe no one saw this coming. /s

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🍕Mark William Lewis

@mrloo

3 years

I'll admit I ran my business without a pitch deck for clients for 10 years. My sales approach was kind of like "tell me what you want and I'll tell you how much I think it's going to cost. Take it or leave it."

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🍕Mark William Lewis

@mrloo

4 years

This is one of the reasons why I've loved working from home for the past 10 years. I've had this little guy, Fender, for 12 years. Over that time so much has changed. I feel like I've lived a few lives. Onward.

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🍕Mark William Lewis

@mrloo

4 years

Case in point: They've had their product launched for almost 6 months and most (all?) of their "testimonials" are from investors or random tweet. Not a single merchant that's actually used the product in there. Astroturf.

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🍕Mark William Lewis

@mrloo

1 year

@devahaz @NWischoff That’s because this story didn’t happen this way. There’s probably a seed of truth to it but it’s like a comedian telling a joke.

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🍕Mark William Lewis

@mrloo

5 years

Accepting that the #Magento PageBuilder betrayal is just the way it is, the Magento Open Source ecosystem should unite and develop an alternative page builder. An Open Source CMS builder tool would be amazing not just because it's so needed, but because it could be extended

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🍕Mark William Lewis

@mrloo

2 years

@FilledWithMoney Living on $15k/yr is indeed insanity.

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🍕Mark William Lewis

@mrloo

5 years

One of the best books I've listened to in a long time. Thanks, @tobi for the recommendation. (would highly recommend the audiobook version because its a conversation between 2 people)

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🍕Mark William Lewis

@mrloo

3 years

Stay classy @Shopify . ☹️ @tobi @harleyf this kind of abusive and bullying behavior reflects poorly on the entire #shopify ecosystem. Please reconsider this recent change of tone in your social media presence.

Ben Marks

@BenMarks

3 years

@mrloo @Shopify @tobi They... hid my tweet. Wow.

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🍕Mark William Lewis

@mrloo

11 months

I see a lot of tweets about people migrating from @Klaviyo to @Sendlane , but I don't see a lot of people that have finished the migration and been on it for a while. I'd love to hear people's experiences around that.

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🍕Mark William Lewis

@mrloo

2 years

Can someone explain to me how the "metaverse" isn't just Second Life with better graphics and blockchain stuff?

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🍕Mark William Lewis

@mrloo

4 years

A tale of two $1b valuation checkout startups. Based on the data (not the hype), which would you put your money in? @fast @bolt

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🍕Mark William Lewis

@mrloo

2 years

Watch out for early stage tech ecommerce startups with leadership that doesn't have experience in e-commerce and don't hire teams with actual e-commerce experience. There is obviously tech in e-commerce, but understanding the merchant/customer experience is way more important.

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🍕Mark William Lewis

@mrloo

3 years

Someone just liked a response to this and it reminded me of all the DTC Bros pumping up a scam ecom platform.

marco marandiz

@marcomarandiz

5 years

🤪🔥🙌🏾 @LeanLuxe x @2PMinc x @hello_iamelliot

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🍕Mark William Lewis

@mrloo

4 years

“You know, it's funny... when you look at someone through rose-colored glasses, all the red flags just look like flags.”

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🍕Mark William Lewis

@mrloo

4 years

lol look at the timestamps... Jan 29, 2021. @fast made all these case studies public again yesterday just so they could tweet this in response.

Fast

@fast

4 years

Turns out some people still don't know that installing Fast = more sales. Conversion up 44% Conversion up 157% Conversion up 65% Conversion up 27%

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🍕Mark William Lewis

@mrloo

9 months

In other news... Some people may know that my long-time (15 year old) cat, Fender, that I’ve had since he was a kitten and basically since I graduated from college, has been living his best retirement life with my sister in NC for the past few years, having a fenced in backyard

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🍕Mark William Lewis

@mrloo

5 years

. @OpenMageProject just merged a commit so that Magento 1 will stop using the old Magento-controlled feed and you won't see any more of those annoying marketing popups in your admin.

Replacing Admin Notifications feed URL by mark-netalico · Pull Request #796 · OpenMage/magento-lts

This will allow us to control the Feed so that only relevant/important notifications are displayed to merchants.

github.com

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🍕Mark William Lewis

@mrloo

4 years

You can't really compare @Shopify and @BigCommerce 's revenue to each other. The majority of Shopify's "revenue" comes payment processing, but they're not an actual payment processor. It's just @Stripe white-labeled so most of that revenue goes straight out the door.

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🍕Mark William Lewis

@mrloo

5 years

Over 4 years ago after I had too much work to do on my own, I hired the first developer to work with me @netalico . We’ve done thousands of hours of work together, but never video chatted or even talked on the phone. Today I got to meet him in person. The internet is amazing.

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🍕Mark William Lewis

@mrloo

5 years

I love when clients thank for the “quick turnaround” on a ticket I'm assigned to when I feel bad that I'm responding 20 hours later through a satellite internet connection in the middle of the Serengeti. I love remote work.

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🍕Mark William Lewis

@mrloo

1 year

Interesting see more brands move from @Shopify Headless to Shopify 2.0. @glossier just did it, and also just moved. We've migrated a handful of brands from headless like

BetterBrand™

Designing a Better future of food. The Better Bagel features Fewer Carbs and More Protein.

eatbetter.com

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🍕Mark William Lewis

@mrloo

5 years

I'm hearing more and more extension vendors/integrations/hosting providers say they'll be supporting M1 for the foreseeable future because they still have way more M1 than M2 customers. Don’t Believe The Annoying Popups. You Can Stay on Magento 1

“Your version of Open Source 1 is sunsetting. Migration assistance available.”

“Support for your free version of Magento ends in 2020. It’s time to migrate to Magento 2 with funding assistance available. “

mrloo.medium.com

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🍕Mark William Lewis

@mrloo

4 years

Loving the Magic Mini. So much packed into such a small drone

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🍕Mark William Lewis

@mrloo

5 years

I seem to be doing more M2 "rescue projects" than normal M2 projects. It seems that botched M1 to M2 migrations are par for the course now. One of the reasons why I don't want people to rush off of M1 prematurely.

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🍕Mark William Lewis

@mrloo

4 years

I know I complain about #Magento enterprise support a lot, but recently I gave them a backup of a client's site and 4 days later they had a developer review the code and provide an informed response. I'm impressed! 👏👏👏 Thanks @mattdoggett2 @richbaik @BenMarks

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🍕Mark William Lewis

@mrloo

4 years

Pretty cool for @netalico to be featured in @retail_today 's list of top 40 #ecommerce agencies.

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🍕Mark William Lewis

@mrloo

5 years

Very excited to get the opportunity to speak at @MageX_US this year about a topic that's very near and dear to my heart! ❤️❤️❤️

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🍕Mark William Lewis

@mrloo

2 years

Uhhh. Did @Google just announce they’re shutting down Google Optimize?

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🍕Mark William Lewis

@mrloo

4 years

I know they've done case studies since launch because I remember pointing some issues in the data, but they're not anywhere to be found now. I guess it's too dangerous to present the information they're providing to investors to the public because someone might poke holes in it.

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