hot take:
your Web3 project doesn't need 69 Zealy campaigns in three days. It needs a content strategy that ACTUALLY gets users excited for your product, not for farming tokens.
Typical web3 marketing:
- we are the next big thing
- check our campaigns and rewards
- this is ‘wen TGE’; come join our Discord
Badass web3 marketing:
- here's the problem you face
- here's the solutions in the market
- here's how our solution is positioned
- here's the
web3 marketing strategy meetings be like:
➜ CEO: 'we need to get hype!'
➜ CTO: 'but our product barely works...'
➜ CMO: 'so we need to plan a airdrop campaign?'
meanwhile, here's me trying to get the organic marketing budget approved.
Unpopular opinion: We don't need more 'web3 marketing experts.’
We need real marketers who understand:
- users
- memes
- copywriting
- A/B testing
- data analysis
I’ve been in Web3 marketing for years.
Yet, 99% of what I know comes from networking and learning from the people around me.
TLDR: The best Web3 lessons aren’t on panels, they’re in the hallway conversations.
70% of the value in web2 comes from companies who had some form of network effect built into their product—Amazon, Uber, Facebook, Google—you name it.
And
#web3
is built on network effects.
Here’s everything you need to know about how it works
A 🧵
3 months ago, I…
-parted ways with my man
-cried to sleep every night
-had no idea wtf I was doing
last month, I…
-left home to come to the States
-resumed twitter and got back on track
-made more money than last 3 months combined
time and again, the universe has rewarded me
My agency has worked on content with some of the biggest names in web3
✅ Okx
✅ Ledger
✅ Internet Computer Blockchain
Here are 5 buckets in which big brands think of content
(**cannot be found on the internet)
A 🧵
web3 project red flags:
➜ uses all the hype words (AI/ML) but can't explain how they're actually using it.
➜ whitepaper looks like fancy words slapped together w/o any meaning.
➜ can't explain the product without using 'innovative' or 'disruptive.'
➜ more advisors than
There are 2 types of people at crypto conferences:
A) up at 11am, get food at a side event, go “BD” around some booths, party until 4am
Or
B) 6am at the gym, meetings all day, network, in bed at 10pm, repeat
Which one is you?
Web3 marketing isn't rocket science.
It's HARDER!
At least scientists don't have to deal with:
- founders who ask for "organic virality" with penny budget.
- an audience that's 50% geniuses, 50% airdrop farmers
- explaining why we can’t just copy “x project” strategy.
yet
establish yourself as a thought leader in crypto:
-- post selfies with CEOs sharing a stage with you
-- update your pfp to a semi-expensive jpeg
-- go to invite-only crypto parties
-- win a KOL award
Life of a Web3 Marketer in 2024 ✨
☕ Wake up 🏪Check token prices
🫨Panic for a second,
then remember—you don’t control the market, but you do need to keep the hype alive.
No pressure.
Do’s and Don’ts of Web3 marketing - CHEAT SHEET
Don’ts:
- Waste budget on flashy marketing with zero substance.
- Pivot your entire roadmap every time a new narrative pumps.
- Launch 42 Zealy campaigns in a week because who doesn't love farming?
- Hide behind jargon coz who’s
why your web3 content strategy is failing:
--- buzzwords everywhere, but no real depth.
--- dodging key details like you’re hiding something.
--- writing for devs + VCs, not actual users
--- no community involvement at all
Web3 startups:
40% airdrops that go nowhere
25% tech jargon coz who’d know
15% grifter KOLs + parties. we love it
15% delaying launch (again). fuck buidl in public
5% building something that actually works and users want
I am creating a FREE, EXCLUSIVE group to share
🔶 Freelancing resources
🔶 Content strategy tips
🔶 Tactics to go from freelancer ➡️ entrepreneur
🔶 Weekly q & a with content heads of leading web3 companies
(Graph, Moonpay, Filecoin...)
Who wants in?
Comment 'YES'👇
My journey into writing had a grim start...
I wrote letters for 9 years to a dead person.
He was my father.
And for a very long time,
I didn’t want to accept he was gone.
From sleeping on the streets to
writing for some billion dollar brands
This is my story
(part 1)
A 🧵
just because [trendy web3 project] went viral with [latest marketing gimmick], doesn't mean your project needs to follow suit.
pause before you:
-- launch a mascot that doesn't resonate with your brand.
-- hire overpriced influencers/KOLs
-- flood discord with zealy campaigns
Marie Kondo's of the world, here’s your chance to work with the top brands of web3.
i am looking for a project manager at
@unhashed__
.
must-haves:
❌ 257457 yrs. of experience
❌ lambo bought using memecoins
✅ A++ comm skills
✅ ability to get shit done
fyi, web3 experience
repeat after me - sell the product, not the tech.
for example:
i don't sell - i craft CONTENT for your brand.
i sell - i bring you unique visitors who might end up being REAL users.
do this exercise for your project/service in the comments 👇
your website's fancy color gradient is worthless if visitors can't remember your message.
don't let aesthetics overshadow your core value proposition.
revisit your website copy.
creating a content plan is like building your crypto portfolio.
you don't put all your eggs in one basket.
create different content buckets (thought leadership, opinions, memes/funny posts, one-liners, promotion).
once you know which buckets are working, double down on those.
Strategies I want to see more of in Web3:
Projects that prioritize user education over tokenomics, marketers who value sustainable growth over short-term pumps, and communities that discuss use cases, not just price action.
content strategy alpha:
create an 𝕏 list. this will be your post inspiration list.
whenever you are scrolling on 𝕏 and say, "i wish i could post like this."
add that account to that list.
when you sit next time to create your content plan, revisit your list.
How to not build another “tap to earn” project 🐹
- find something people ACTUALLY need.
- hire the best devs.
- find the right ecosystem.
- let marketing do marketing.
posting content around macro events is the best way to get traction.
we posted our long-form article on zero knowledge exactly during the Polygon & zkSync partnership.
quality content + great timing = viral article
Everyone cannot be a writer.
Because,
the hardest part of writing isn’t writing itself (as most people think),
it’s ‘what’ to write about (the idea, the thinking, the substance)
🎉
We are now a fam of 1000 people
Thank you to everyone who's been a part of this crazy ride
And helped me get here in less than 45 days
Lessons +
Debunking a few myths 👇
A 🧵
Old way of finding clients/jobs:
♦️ Reach out
♦️ Wait for response
♦️ Pitch them & sell
New way of finding clients/jobs
🔸 Build a personal brand
🔸 Let them message you first
🔸 Instant close. No selling
The cheat code is to build your personal brand.
Period
Done is better than perfect.
🔸 Write that blog post.
🔸 Start that podcast.
🔸 Launch that website.
🔸 Send that email.
🔸 Post that social content.
The best way to improve it always by DOING IT.
1. VAGUE: I help you with content
2. CLEAR: I help you with SEO content
3. ULTRA-SPECIFIC: I help web3 companies drive more website traffic with SEO content
Start with 1, and keep niching down until you end up with 3.
client: "how do we 10x our community members in a month?"
me: "craft sharable content that provides 10x the value, don’t 10x the number of content posted.”
quality > quantity
always.
Moonpay
Alchemy
Dfinity
I had none of these brands 1 year ago
A lot of ppl write to me asking how I got these clients
Here's how I did it & you can too
(message templates attached)
From sleeping on the streets to
writing for some billion dollar brands
My story
(part 2)
A 🧵
"What if nobody reads it?”
“What if nobody likes it?”
“What do I even write?”
Every time before I hit publish I am scared.
But now I've changed the questions:
"What if somebody reads it?"
"What if somebody likes it?"
There's infinite upside
And very little to loose
Go conquer
Cut it out 🔪
in order to → to
in regard to → about
for the purpose of → for
at the present time → now
the vast majority of → most
during the time that → when
due to the fact that → because
Never use more words when less will do.
1 minute Twitter copywriting tips:
🔸 If it sounds too long, it's probably boring.
🔸 If it isn't very specific, it's probably very vague.
🔸 If it feels like writing, it's probably better rewritten.
What would you add?
Every successful community needs to define its
Who → Who is the community for?
Why →Why does the community exist?
What → What is important to the community?
How → How does the community define success?
Go get started
Wrapping up another week of jam packed execution for clients at
@unhashed__
💅🧚🏻♂️
but throwback to my
@SuperteamAE
gang from Founders Villa 1.
having FOMO for not being there for the second one🥹
“What if nobody reads it?”
“What if nobody likes it?”
“What do I even write?”
These fears always exist
Everyone feels it
And it never goes away
you just learn to deal with it
Get STARTED
It's not about the
-numbers
-brand
-business
It's about who you'll become in the process
I used to think being rich meant:
♦️Wearing Guccis
♦️Owning a mansion
♦️Driving a Mercedes
Now I think being rich means:
🔸Doing great work
🔸Being in your best health
🔸Building my own schedule
Chase fulfillment.
There's nothing like it.
many clients ask me, "i don't know what to write about if i start a newsletter."
well, here's a list to get started:
-- developer platform? share developer tool recommendations and guides
-- trading dapp? share trading tips + expert take on market movements
-- crypto
🔥take: AI tools cannot replace writers
🔶AI has access to words, not ideas
🔶Words are just the medium, what we communicate is ideas
🔶Since AI cannot think/have ideas, it cannot take over those who do
➡️ The future has space for original thinkers, not copy cat artists
On Twitter, you can:
→ write tens of tweets
→ publish thread after thread
→ make your profile stand out
But without engaging, all your efforts = 0
→ create Twitter lists of atleast 20 people
→ turn on notifications. comment early
→ engage consistency everyday
My best copywriting is not about writing
It's about knowing your audience
✅ who they are
✅ what they want
✅ how you can help them
The challenge is not words
It’s knowing your audience well-enough to create something that:
🔸 Resonates, &
🔸 Is meaningful to them
Friends, Big news
I am co-hosting the "Web3 Decoded" Twitter Space with the one and only
@cj_zZZz
Tomorrow, we are releasing
Episode 2 with
@BagAmbitious
Topic:
🎓Twitter is taking over the web. How to grab this opportunity
Wen?
PT: 8 AM
Set your ⏰
organic marketing echo chambers are so real.
airdrops, gm posts, and retweeting any semi-positive mention by KOLs might pump your metrics, but are you actually getting any users?
After 1 week of writing on Twitter, I got:
♦️1m views
♦️10K followers
♦️10,000 inbounds
… said no one ever
When you've just started, don't run after vanity metrics
Instead, focus on
🔸Relations you can build
🔸DMs you can send
🔸Intros you can get
Business opp >vanity metrics
l̶o̶t̶s̶ of people use Twitter
→ millions of people use Twitter
I posted a̶ ̶l̶o̶t̶ on Twitter this week
→ I posted 5 times on Twitter this week
cut words that say nothing to the reader → add more precision ✌️
If 2022 taught us anything, it's this:
→ Budgets get cut.
→ Algorithms change.
→ Social platforms come and go.
But a well-built brand can outlive them all
Invest time & energy in building one
📈
Web3 Twitter are too many
♦️Memers
♦️Shitposters
♦️Crypto bois
There are very few educators
This is a big opportunity
Create content that:
🔸Teaches people something
🔸Helps them get better
🔸Adds value
99% shitpost
If you are in the 1% that educates, you’ll stand out BIG TIME
You can't fail as a freelancer if you:
✅ Do cold outreach everyday
✅ Publish content online
✅ Deliver results for clients
✅ Network in your space
✅ Believe in yourself
You can't miss any piece.
Do all 5 for a month.
You'll see the change yourself.
People don’t read, they scan.
That’s why you should:
🔸 Get to the point. FAST
🔸 Use heads and sub-heads
🔸 Keep your sentences short
🔸 Bullet-point your arguments
🔸 Use more periods. Less commas
HOW you're writing matters as much as what you're writing
looking for some feedback on your website copy or X?
drop links to your profile/ protocol/ product here
and i’ll try to gib actionable advice
less goooo👇