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Mia | Devcon ✈️ 🇹🇭

@mia_unhashed

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Building the organic marketing stack for Web3 brands @unhashed__ | Growth @Moonpay @Ledger @thirdweb | Scaled crypto companies to millions in traffic + users

San Francisco, CA
Joined December 2018
Don't wanna be here? Send us removal request.
@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
3 years
One marketing advice that I wish somebody told me earlier- STUDY PSYCHOLOGY
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
3 years
How many of you moved from LinkedIn to Twitter and ended up staying here?
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
1 month
hot take: your Web3 project doesn't need 69 Zealy campaigns in three days. It needs a content strategy that ACTUALLY gets users excited for your product, not for farming tokens.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
26 days
hot take: if your web3 'community' disappears the moment you stop doing airdrops, you never had a community to begin with.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
1 month
so am I the only non-technical person in the team?
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
8 days
12 tools every web3 marketer should know about 🧵 (I’m not talking about zealy, galaxy,... 👀)
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
7 days
Typical web3 marketing: - we are the next big thing - check our campaigns and rewards - this is ‘wen TGE’; come join our Discord Badass web3 marketing: - here's the problem you face - here's the solutions in the market - here's how our solution is positioned - here's the
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
24 days
web3 marketing strategy meetings be like: ➜ CEO: 'we need to get hype!' ➜ CTO: 'but our product barely works...' ➜ CMO: 'so we need to plan a airdrop campaign?' meanwhile, here's me trying to get the organic marketing budget approved.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
7 days
airdrops? overdone. referral programs? boring. let’s talk about what keeps people coming back when the rewards aren’t in the picture.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
19 days
what hurts more than a breakup? "clients splurging on parties after rejecting the organic marketing budget."
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
19 days
VCs love tokenomics. BDs love partnerships. Communities love airdrops. Developers love open-source. Web3 marketers love ________👇🏻
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
25 days
Hot take: Most Web3 projects are solutions in search of problems, it should be the other way round.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
9 days
Unpopular opinion: We don't need more 'web3 marketing experts.’ We need real marketers who understand: - users - memes - copywriting - A/B testing - data analysis
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
20 days
I’ve been in Web3 marketing for years. Yet, 99% of what I know comes from networking and learning from the people around me. TLDR: The best Web3 lessons aren’t on panels, they’re in the hallway conversations.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
70% of the value in web2 comes from companies who had some form of network effect built into their product—Amazon, Uber, Facebook, Google—you name it. And #web3 is built on network effects. Here’s everything you need to know about how it works A 🧵
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
25 days
They said crypto is a boys club. We said “hold my @ledger ” and rewrote the rules!
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
19 days
If your Web3 marketing relies on constant airdrops, it’s a sign that your community isn’t genuinely engaged.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
15 days
3 months ago, I… -parted ways with my man -cried to sleep every night -had no idea wtf I was doing last month, I… -left home to come to the States -resumed twitter and got back on track -made more money than last 3 months combined time and again, the universe has rewarded me
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
My agency has worked on content with some of the biggest names in web3 ✅ Okx ✅ Ledger ✅ Internet Computer Blockchain Here are 5 buckets in which big brands think of content (**cannot be found on the internet) A 🧵
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
27 days
web3 project red flags: ➜ uses all the hype words (AI/ML) but can't explain how they're actually using it. ➜ whitepaper looks like fancy words slapped together w/o any meaning. ➜ can't explain the product without using 'innovative' or 'disruptive.' ➜ more advisors than
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
1 month
There are 2 types of people at crypto conferences: A) up at 11am, get food at a side event, go “BD” around some booths, party until 4am Or B) 6am at the gym, meetings all day, network, in bed at 10pm, repeat Which one is you?
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
12 days
Web3 marketing isn't rocket science. It's HARDER! At least scientists don't have to deal with: - founders who ask for "organic virality" with penny budget. - an audience that's 50% geniuses, 50% airdrop farmers - explaining why we can’t just copy “x project” strategy. yet
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
1 month
POV: When you see all the pending tasks after coming back from conferences 🤡
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
18 days
scaling your community? don’t bribe them with tokens. running a galxe campaign? don’t call it a strategy.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
6 days
establish yourself as a thought leader in crypto: -- post selfies with CEOs sharing a stage with you -- update your pfp to a semi-expensive jpeg -- go to invite-only crypto parties -- win a KOL award
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
1 month
back to founder mode
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
1 month
Life of a Web3 Marketer in 2024 ✨ ☕ Wake up 🏪Check token prices 🫨Panic for a second, then remember—you don’t control the market, but you do need to keep the hype alive. No pressure.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
11 days
Do’s and Don’ts of Web3 marketing - CHEAT SHEET Don’ts: - Waste budget on flashy marketing with zero substance. - Pivot your entire roadmap every time a new narrative pumps. - Launch 42 Zealy campaigns in a week because who doesn't love farming? - Hide behind jargon coz who’s
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
11 days
Web3 marketing rule #1 : "If your intern has to read it twice, rewrite it”
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
17 days
Dw we all had empty discords in the beginning trust the process and then start a paid zealy campaign - Web3 founder to their marketing team
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
13 days
how can i consider you a thought leader in web3 marketing if your feed is filled with giveaways and zealy links?
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
6 days
most marketers are over-obsessed with 'strategy.' execute the plan and let the data tell you what to do next.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
7 days
Hot take: The most underrated hack in web3 events is to skip the talks and panels & go to the side events.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
30 days
why your web3 content strategy is failing: --- buzzwords everywhere, but no real depth. --- dodging key details like you’re hiding something. --- writing for devs + VCs, not actual users --- no community involvement at all
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
1 month
Tech bro sees real users for the first time 👀
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
19 days
it’s official. i am launching my L2. announcement post soon core team - @keoneHD , @yangl1996 , @RyanSAdams , @TrustlessState
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
8 days
BDs after rejecting a $10K marketing budget to get a KOL for $50K.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
7 days
Tell me you're a web3 marketer without telling me you're a web3 marketer 👇 I’ll go first: Yes, I have 69 tabs open for research.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
1 month
The beauty of remote work? We can follow it anywhere it goes! ✨ Next Stop: New York! 🗽🇺🇸
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
5 days
After almost 3 years in web3 I can confirm that, be it: - clients - referrals - networking - or even scams You can’t do it alone 🥲
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
17 days
Web3 startups: 40% airdrops that go nowhere 25% tech jargon coz who’d know 15% grifter KOLs + parties. we love it 15% delaying launch (again). fuck buidl in public 5% building something that actually works and users want
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
I am creating a FREE, EXCLUSIVE group to share 🔶 Freelancing resources 🔶 Content strategy tips 🔶 Tactics to go from freelancer ➡️ entrepreneur 🔶 Weekly q & a with content heads of leading web3 companies (Graph, Moonpay, Filecoin...) Who wants in? Comment 'YES'👇
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
3 years
Weekend questions. Tea or coffee?
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
1 month
are you even a founder if you are not taking client calls in between conferences and cab stops 👀
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
My journey into writing had a grim start... I wrote letters for 9 years to a dead person. He was my father. And for a very long time, I didn’t want to accept he was gone. From sleeping on the streets to writing for some billion dollar brands This is my story (part 1) A 🧵
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
12 days
which web3 newsletters do you read daily? let me know in the comments 👇
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
17 days
just because [trendy web3 project] went viral with [latest marketing gimmick], doesn't mean your project needs to follow suit. pause before you: -- launch a mascot that doesn't resonate with your brand. -- hire overpriced influencers/KOLs -- flood discord with zealy campaigns
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
18 days
Marie Kondo's of the world, here’s your chance to work with the top brands of web3. i am looking for a project manager at @unhashed__ . must-haves: ❌ 257457 yrs. of experience ❌ lambo bought using memecoins ✅ A++ comm skills ✅ ability to get shit done fyi, web3 experience
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
23 days
repeat after me - sell the product, not the tech. for example: i don't sell - i craft CONTENT for your brand. i sell - i bring you unique visitors who might end up being REAL users. do this exercise for your project/service in the comments 👇
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
12 days
hot take: competitor research is just glorified online stalking.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
10 days
your website's fancy color gradient is worthless if visitors can't remember your message. don't let aesthetics overshadow your core value proposition. revisit your website copy.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
11 days
creating a content plan is like building your crypto portfolio. you don't put all your eggs in one basket. create different content buckets (thought leadership, opinions, memes/funny posts, one-liners, promotion). once you know which buckets are working, double down on those.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
9 days
Strategies I want to see more of in Web3: Projects that prioritize user education over tokenomics, marketers who value sustainable growth over short-term pumps, and communities that discuss use cases, not just price action.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
9 days
content strategy alpha: create an 𝕏 list. this will be your post inspiration list. whenever you are scrolling on 𝕏 and say, "i wish i could post like this." add that account to that list. when you sit next time to create your content plan, revisit your list.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
14 days
How to not build another “tap to earn” project 🐹 - find something people ACTUALLY need. - hire the best devs. - find the right ecosystem. - let marketing do marketing.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
16 days
posting content around macro events is the best way to get traction. we posted our long-form article on zero knowledge exactly during the Polygon & zkSync partnership. quality content + great timing = viral article
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
Everyone cannot be a writer. Because, the hardest part of writing isn’t writing itself (as most people think), it’s ‘what’ to write about (the idea, the thinking, the substance)
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
🎉 We are now a fam of 1000 people Thank you to everyone who's been a part of this crazy ride And helped me get here in less than 45 days Lessons + Debunking a few myths 👇 A 🧵
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
15 days
it takes 5-7 meetings with the leadership to approve the organic marketing plan. so keep pushing for it until they fire you.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
16 days
went to the @techroastshow and got @austinnasso and @jessewarrenbruh to roast web3 clients who ghosted me who wants to see the video? 👀
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
18 days
Elon Musk caught a rocket. and you can't even catch a crypto trend?
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
Old way of finding clients/jobs: ♦️ Reach out ♦️ Wait for response ♦️ Pitch them & sell New way of finding clients/jobs 🔸 Build a personal brand 🔸 Let them message you first 🔸 Instant close. No selling The cheat code is to build your personal brand. Period
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
Done is better than perfect. 🔸 Write that blog post. 🔸 Start that podcast. 🔸 Launch that website. 🔸 Send that email. 🔸 Post that social content. The best way to improve it always by DOING IT.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
30 days
shoutout to @amandacassatt @jkey_eth @KseniiaBaziian and all the badass marketers in the space pumped for the marketing talks at @permissionless I am comin’ babyy
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
1. VAGUE: I help you with content 2. CLEAR: I help you with SEO content 3. ULTRA-SPECIFIC: I help web3 companies drive more website traffic with SEO content Start with 1, and keep niching down until you end up with 3.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
10 days
client: "how do we 10x our community members in a month?" me: "craft sharable content that provides 10x the value, don’t 10x the number of content posted.” quality > quantity always.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
Moonpay Alchemy Dfinity I had none of these brands 1 year ago A lot of ppl write to me asking how I got these clients Here's how I did it & you can too (message templates attached) From sleeping on the streets to writing for some billion dollar brands My story (part 2) A 🧵
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
"What if nobody reads it?” “What if nobody likes it?” “What do I even write?” Every time before I hit publish I am scared. But now I've changed the questions: "What if somebody reads it?" "What if somebody likes it?" There's infinite upside And very little to loose Go conquer
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
Twitter hates LinkedIn But I've done 1M+ content impressions & 100+ business leads from the platform Here's how to use the LinkedIn the right way A 🧵
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
11 days
don’t build a project for the bull market. build it for the bear.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
Cut it out 🔪 in order to → to in regard to → about for the purpose of → for at the present time → now the vast majority of → most during the time that → when due to the fact that → because Never use more words when less will do.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
18 days
when I asked for a lift to the crypto bull market 🐂
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
1 minute Twitter copywriting tips: 🔸 If it sounds too long, it's probably boring. 🔸 If it isn't very specific, it's probably very vague. 🔸 If it feels like writing, it's probably better rewritten. What would you add?
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
Every successful community needs to define its Who → Who is the community for? Why →Why does the community exist? What → What is important to the community? How → How does the community define success? Go get started
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
29 days
Wrapping up another week of jam packed execution for clients at @unhashed__ 💅🧚🏻‍♂️ but throwback to my @SuperteamAE gang from Founders Villa 1. having FOMO for not being there for the second one🥹
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
“What if nobody reads it?” “What if nobody likes it?” “What do I even write?” These fears always exist Everyone feels it And it never goes away you just learn to deal with it Get STARTED It's not about the -numbers -brand -business It's about who you'll become in the process
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
I used to think being rich meant: ♦️Wearing Guccis ♦️Owning a mansion ♦️Driving a Mercedes Now I think being rich means: 🔸Doing great work 🔸Being in your best health 🔸Building my own schedule Chase fulfillment. There's nothing like it.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
8 days
many clients ask me, "i don't know what to write about if i start a newsletter." well, here's a list to get started: -- developer platform? share developer tool recommendations and guides -- trading dapp? share trading tips + expert take on market movements -- crypto
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
16 days
marketers after talking to the CEO about long-term growth.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
1 month
Ready for UP ONLY Q4
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
Forget about adding "value" Add personality instead Here's how to create a 'niche of YOU' & dominate in 2023 A 🧵
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
🔥take: AI tools cannot replace writers 🔶AI has access to words, not ideas 🔶Words are just the medium, what we communicate is ideas 🔶Since AI cannot think/have ideas, it cannot take over those who do ➡️ The future has space for original thinkers, not copy cat artists
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
On Twitter, you can: → write tens of tweets → publish thread after thread → make your profile stand out But without engaging, all your efforts = 0 → create Twitter lists of atleast 20 people → turn on notifications. comment early → engage consistency everyday
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
17 days
conferences look sexy on social media. but, bts, it’s also -no routine -constant exhaustion -irregular eating habits -overstimulation + adhd -f***ed up sleep cycle
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
My best copywriting is not about writing It's about knowing your audience ✅ who they are ✅ what they want ✅ how you can help them The challenge is not words It’s knowing your audience well-enough to create something that: 🔸 Resonates, & 🔸 Is meaningful to them
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
Friends, Big news I am co-hosting the "Web3 Decoded" Twitter Space with the one and only @cj_zZZz Tomorrow, we are releasing Episode 2 with @BagAmbitious Topic: 🎓Twitter is taking over the web. How to grab this opportunity Wen? PT: 8 AM Set your ⏰
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
3 years
Has anyone been able to find out the ideal posting time on Twitter?
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
20 days
the @unhashed__ design team understands the assignment 🤌✨
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
25 days
organic marketing echo chambers are so real. airdrops, gm posts, and retweeting any semi-positive mention by KOLs might pump your metrics, but are you actually getting any users?
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
After 1 week of writing on Twitter, I got: ♦️1m views ♦️10K followers ♦️10,000 inbounds … said no one ever When you've just started, don't run after vanity metrics Instead, focus on 🔸Relations you can build 🔸DMs you can send 🔸Intros you can get Business opp >vanity metrics
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
l̶o̶t̶s̶ of people use Twitter → millions of people use Twitter I posted a̶ ̶l̶o̶t̶ on Twitter this week → I posted 5 times on Twitter this week cut words that say nothing to the reader → add more precision ✌️
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
If 2022 taught us anything, it's this: → Budgets get cut. → Algorithms change. → Social platforms come and go. But a well-built brand can outlive them all Invest time & energy in building one 📈
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
Web3 Twitter are too many ♦️Memers ♦️Shitposters ♦️Crypto bois There are very few educators This is a big opportunity Create content that: 🔸Teaches people something 🔸Helps them get better 🔸Adds value 99% shitpost If you are in the 1% that educates, you’ll stand out BIG TIME
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
22 days
when @unhashed__ clients see themselves ranking on first page of Google
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
24 days
Client's marketing budget: $$ Client budget required: $$$$$ Client's ROI expectations: $$$$$$$$$
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
You can't fail as a freelancer if you: ✅ Do cold outreach everyday ✅ Publish content online ✅ Deliver results for clients ✅ Network in your space ✅ Believe in yourself You can't miss any piece. Do all 5 for a month. You'll see the change yourself.
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
If your Twitter page doesn’t show: 🔸who you are 🔸what you do 🔸who is your audience 🔸how you can help them … there’s no point in being on Twitter ✌️
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
2 years
People don’t read, they scan. That’s why you should: 🔸 Get to the point. FAST 🔸 Use heads and sub-heads 🔸 Keep your sentences short 🔸 Bullet-point your arguments 🔸 Use more periods. Less commas HOW you're writing matters as much as what you're writing
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
9 days
looking for some feedback on your website copy or X? drop links to your profile/ protocol/ product here and i’ll try to gib actionable advice less goooo👇
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@mia_unhashed
Mia | Devcon ✈️ 🇹🇭
1 month
do the liquidity jokes if you want but that one day I ditched the parties for this solo date in Singapore was ❤️
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