Mark Vlaskamp @markvlaskamp Twitter profile | Pikagi

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Mark Vlaskamp

@markvlaskamp

4,064

Followers

719

Following

474

Media

1,197

Statuses

Started @TheFolde . Acquired by @2ULaundry & LaundroLab - a franchise laundromat brand. I tweet about laundromats. And, I’m really good at folding laundry.

Austin, TX

https://t.co/nVdVuWKklb

Joined May 2021

Don't wanna be here? Send us removal request.

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@markvlaskamp

Mark Vlaskamp

1 year

We sold our company! A few weeks ago, 2U Laundry acquired The Folde. They build beautiful laundromats through their laundromat franchise concept - LaundroLab. Now we’re helping them launch delivery laundry service out of these laundromats - all over the country.

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@markvlaskamp

Mark Vlaskamp

3 years

We bought another laundromat today!

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@markvlaskamp

Mark Vlaskamp

2 years

Super passive…

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@markvlaskamp

Mark Vlaskamp

2 years

Five years ago, local laundromat owners called us crazy for thinking delivery service was the future of laundromats. They didn’t want to work with us so we bought our own laundromats. Now they’re paying to hear us speak at delivery laundry conferences… 😎😎😎

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@markvlaskamp

Mark Vlaskamp

1 year

The laundromat industry is weird. Manufacturers are starting to compete with the same laundromat owners who buy their washers & dryers. After you buy $1mil of equipment from them, the manufacturer builds their own competitor nearby. This is down the block from us in Houston.

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@markvlaskamp

Mark Vlaskamp

3 years

Signed an LOI on this Houston laundromat. A little over 5k sq ft with 78 washers, 78 dryers. We’ll connect the 2k sq ft unit next door for warehouse. Amazing the price differences between Houston and Austin.

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@markvlaskamp

Mark Vlaskamp

2 years

We bought a laundromat. Sellers bought lunch.

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@markvlaskamp

Mark Vlaskamp

3 years

I’m new here. I’m enjoying lurking on SMB Twitter. Three friends and I quit our jobs to become owner operators of a laundry service. We’ve spent the last 4 years learning how to do laundry and how not to kill each other. We’re getting better at both!

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@markvlaskamp

Mark Vlaskamp

2 years

Under contract. Adding 9,500 sq ft of capacity to our Houston laundry service operation. Public laundromat by day. Private laundry facility by night. All 142 machines will be spinning 24/7. Ready to buy another laundromat, @Codie_Sanchez ?

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@markvlaskamp

Mark Vlaskamp

2 years

We got a call from an Assisted Living company on Sunday night. Their pipes blew out. They need daily laundry service for 6-8 weeks. They signed with the first company to pick up the phone. It will be $15k/mo account. Our Sunday call center VA just got a hell of a bonus…

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@markvlaskamp

Mark Vlaskamp

4 months

Our new franchise laundromat in Houston passed inspections. We’ll be open by Wednesday.

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@markvlaskamp

Mark Vlaskamp

1 year

We opened another laundromat in San Antonio this week. Detroit, Las Vegas, Houston, Oklahoma City, Denver, Burlington, and Miami all opening in the next three months. Things are starting to move really fast…

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@markvlaskamp

Mark Vlaskamp

11 months

We opened our Detroit laundromat this week. I spent five hard fought years working on getting my two laundromats in Texas. Crazy to think we just opened Denver and Detroit in the last 10 days… Things are moving fast.

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@markvlaskamp

Mark Vlaskamp

9 months

Owning a laundromat is really just selling Takis all day.

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@markvlaskamp

Mark Vlaskamp

3 years

Unreal. We’re gonna need another laundromat

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@markvlaskamp

Mark Vlaskamp

10 months

Us: We’ll purchase your laundromat for $250k. Them: We’re expecting $1.4m…

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@markvlaskamp

Mark Vlaskamp

2 years

We used to work so hard to get 5 orders per day. When we got lucky and hit 10 orders in a day, we were swamped. Crazy…

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@markvlaskamp

Mark Vlaskamp

2 years

Everyone wants to own a laundromat til it’s time to clean the machines…

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@markvlaskamp

Mark Vlaskamp

1 year

What if customers didn’t have to lug a gallon of detergent to the laundromat? How much machine maintenance is saved if customers never over-pour? What if staff didn’t need to spend most of their shift cleaning detergent boxes? We’ll find out. Our Auto Injection pilot is live!

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@markvlaskamp

Mark Vlaskamp

1 year

You’re not really a laundromat owner until you’ve been robbed…

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@markvlaskamp

Mark Vlaskamp

1 year

We just went live with our new Standard Operating Procedures chatbot in Slack. It’s a first draft. But, man, it’s a really cool first draft…

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@Codie_Sanchez

Codie Sanchez

1 year

@markvlaskamp AI SOP Database We're about to rollout this cool thing: •An index of all SOPs •Fed through AI attached to Slack •So employees can ask Slack all their ?s “When’s payroll?” “Does order #1425 get scented or unscented detergent?” “What do I do if lipstick explodes in a dryer”

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@markvlaskamp

Mark Vlaskamp

10 months

We’re about to open up a lot of laundromats. Houston #2 and #3 - 12/23 Las Vegas #1 - 12/28 Burlington, VT #1 - 12/31 Miami #1 - 1/15 Charlotte #4 & #5 - 1/25 Phoenix #2 - 1/31 Greensboro, NC #1 & #2 - 1/31 Detroit #2 - 2/15 Oklahoma City #1 - 2/15 Tampa #2 - 3/1 Crazy.

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@markvlaskamp

Mark Vlaskamp

3 years

Closed!

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@markvlaskamp

Mark Vlaskamp

1 year

Vans delivered. First orders picked up. We’re launched in San Antonio, TX.

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@markvlaskamp

Mark Vlaskamp

11 months

Before and after at our franchise laundromat in Charleston, SC

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@markvlaskamp

Mark Vlaskamp

1 year

We celebrated our Grand Opening in Phoenix today. We launched this laundromat with a couple big STR accounts pre-committed for delivery service. Phoenix is going to be a great market.

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@markvlaskamp

Mark Vlaskamp

3 years

Full warehouse. Gonna need another laundromat.

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@markvlaskamp

Mark Vlaskamp

2 years

9pm shift change. During retail hours, this laundromat has 4-5 employees processing orders. We intentionally take up very little space so the self-service customers aren’t disturbed. Once 9pm hits, it becomes a private production warehouse. 7,500 sq ft, 20-25 staff, 7-10k lbs.

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@markvlaskamp

Mark Vlaskamp

2 years

I think we just saved 260,000 gallons of water per month by further customizing the factory default settings on our washers. Better wash. Quicker machine cycles. Less water. Less waste. Customers get to go home quicker. And, so do our production teams…

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@markvlaskamp

Mark Vlaskamp

10 months

One of our laundromats was robbed last night. If you’re considering businesses to rob this holiday season, please remember modern laundromats are mostly cash free. Try a car wash, arcade, or vending machine and give me a break please!

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@markvlaskamp

Mark Vlaskamp

1 year

These friends & family investor thank you cards are fun to write. They took a bet on us that was probably closer to gambling than investing. Sending their wires was cool. Not having to be buttoned up with the thank you cards is cool too.

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@markvlaskamp

Mark Vlaskamp

1 year

We hired an inside sales guy to help us grow our commercial laundry vertical. The guy is off to a hot start. Here are some driver pics from the new accounts he landed in Austin. How come y’all didn’t tell me to do this sooner?

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@markvlaskamp

Mark Vlaskamp

2 years

Full warehouse full of Monday deliveries. We need a bigger warehouse…

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@markvlaskamp

Mark Vlaskamp

7 months

We’ve got a new laundromat dashboard coming soon… That’s pretty cool.

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@markvlaskamp

Mark Vlaskamp

3 years

When we started, laundromat owners told us we were crazy. Full-service laundry would never be a thing. Those same operators told us that it would be a price race to the bottom. People won’t pay for quality. About to be a lot of happy customers. Launching Nov 15.

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@markvlaskamp

Mark Vlaskamp

1 year

In November 2021, we were set to buy a 5,000 sq ft laundromat in North Houston. LOI signed. Purchase Agreement signed. Wired the money to Escrow. New equipment on order. Deal was done. Juan, half of the husband and wife seller team, was mostly absent. His wife ran the deal

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@markvlaskamp

Mark Vlaskamp

1 year

Kids get bored at laundromats. So, we build our stores with Read, Play, Learn Centers. This one in Austin is impressive. That’s an interactive video game projector on the ceiling. It’s the modern day McDonalds Play Place - with video games instead of ball pits and slides.

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@markvlaskamp

Mark Vlaskamp

10 months

Delivery day in Houston. These two 18 wheelers dropped off all our washers and dryers this morning. This laundromat in SW Houston will be open in a couple weeks. We’ve significantly reduced buildout time for our franchisees. And, that’s pretty cool.

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@markvlaskamp

Mark Vlaskamp

3 years

Laundromat owners are wild. Dude has machines from the prohibition era listed at a 7x multiple.

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@markvlaskamp

Mark Vlaskamp

10 months

Denver is officially open!

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@markvlaskamp

Mark Vlaskamp

3 years

This labor shortage is getting out of control. We had to call @Codie_Sanchez in to help fold laundry at @TheFolde .

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@markvlaskamp

Mark Vlaskamp

3 years

Looked at a bunch of laundromat deals today. Found one common theme.

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@markvlaskamp

Mark Vlaskamp

2 years

They let the laundromat guy get up on stage at @Codie_Sanchez ’s Unconventional Acquisitions conference.

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@markvlaskamp

Mark Vlaskamp

3 years

@BSolomonsHood You’ll learn a ton from listening to @LaundryResource Podcast. Here’s a recent episode we were on:

77. Level Up Your Laundry Empire with Mark Vlaskamp

Episode · The Laundromat Resource Podcast · Send us a textIf you're starting from the bottom and hoping to build a thriving business, Mark has the roadmap. If you're a laundromat or laundry service...

open.spotify.com

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@markvlaskamp

Mark Vlaskamp

2 months

We opened our laundromat in St. Petersburg, FL today!

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@markvlaskamp

Mark Vlaskamp

2 years

Laundromat diligence in four pictures. In my experience, these tell you more about the business than the P&L the owner is probably misrepresenting. 1) Clean soap trays 2) Fast cart wheels 3) Spacious dryer exhaust 4) Bathrooms your mom would feel comfortable in

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@markvlaskamp

Mark Vlaskamp

9 months

Our franchise laundromat in Las Vegas is almost open. Burlington, VT and Miami, FL next…

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@markvlaskamp

Mark Vlaskamp

9 months

This used to be an Italian restaurant. In a few months, it will be our second franchise laundromat in Phoenix.

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@markvlaskamp

Mark Vlaskamp

3 years

Van 10. Took months to find. Payments are almost double some of our other vans. Tons of headache for our Logistics Manager. We finally snatched one up. Drivers call the low-roof ugly… 😑😑😑

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@markvlaskamp

Mark Vlaskamp

11 months

Most new laundromat owners spend a lot of time worrying about machine brands, store logos, and POS systems. Those don’t really matter. You know what really matters? The PSI of your concrete slab…

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@markvlaskamp

Mark Vlaskamp

1 year

We’ve got laundry detergent running through the ceiling now…

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@markvlaskamp

Mark Vlaskamp

1 year

These are two distribution centers for similar-sized Airbnb portfolios. One is doing really well. One isn’t. Little things like an organized storage closet make a big difference…

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@markvlaskamp

Mark Vlaskamp

9 months

We needed laundromat signage/window decals to prevent all these attempted robberies. We don’t carry much cash. But, most people associate laundromats with cash businesses. Our marketing team understood the assignment.

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@markvlaskamp

Mark Vlaskamp

1 year

There wasn’t 1.2 million people reading Twitter threads about our laundromats before @Codie_Sanchez came around… Internally, we call that “The Codie Effect.” And, it’s very, very real!

@Codie_Sanchez

Codie Sanchez

1 year

I thought my laundromat would be a good investment. But I didn’t know it would be on track to make $5M after ~ two years… Here's the exact framework we used to scale the business (so simple it's scary):

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@markvlaskamp

Mark Vlaskamp

1 year

👀👀👀

2ULaundry Acquires The Folde - PlanetLaundry

2ULaundry – a laundry and drycleaning service led by co-founders Alex Smereczniak and Dan Daquisto, and headquartered in Charlotte, N.C. – has announced the acquisition of The Folde, a leading...

planetlaundry.com

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@markvlaskamp

Mark Vlaskamp

3 years

The thrill of the first cash collection at the new laundromat made up for all the headaches during the acquisition process. Now it’s time for the next one, I guess…

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@markvlaskamp

Mark Vlaskamp

7 months

We converted an old McDonalds into a 6,500sq ft laundromat. It was one of our flagship stores before the franchise brand was launched. Can you recognize the McDonalds PlayPlace windows and drive thru? These old QSRs have good bones…

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@CostaKapo

Costa Kapothanasis

7 months

Whoever figures out how to make a 300 unit QSR off the 700+ oncoming BK…..bk’s… will make a lot of money

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@markvlaskamp

Mark Vlaskamp

8 months

A very sneaky and quiet soft opening for our Las Vegas franchise laundromat today. - Grand Opening in 60 Days - 2ULaundry Launch in 90 Days

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@markvlaskamp

Mark Vlaskamp

11 months

Five years ago, old head laundromat owners told me pickup and delivery laundry would never work out. They were wrong. We just wrapped up a sold out @CoinLaundryAssn event specifically for WDF and PUD. What a week.

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@markvlaskamp

Mark Vlaskamp

3 months

Which one of y’all put a Krispy Krunchy in the laundromat?

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@markvlaskamp

Mark Vlaskamp

1 year

The laundromat down the block can’t even pick up the phone while we’re building a Customer Support chatbot trained on our Quick Replies and historical support tickets. This isn’t your dad’s laundromat industry anymore… Things are moving quick!

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@markvlaskamp

Mark Vlaskamp

8 months

Rookie Laundromat Owner: I need a good logo and pretty flyers. Experienced Laundromat Owner: For the love of god, make the bulkheads wider…

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@markvlaskamp

Mark Vlaskamp

9 months

Back in my day, we walked around and handed out flyers that we were too broke to afford. Now our laundromats have Hulu commercials… Crazy.

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@markvlaskamp

Mark Vlaskamp

2 years

A laundry operator in town passed away unexpectedly. Biz closed without a succession plan. His widow is liquidating to cover bank notes. Sad story. We’re helping her find buyers for linen inventory and vans. She has 3x 2019 Isuzu NRR vans left at about $50k each. DM for info.

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@markvlaskamp

Mark Vlaskamp

1 year

Woke up to a text message from the owner of the largest dry cleaning business in Central Texas. People are starting to notice and that’s pretty cool.

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@markvlaskamp

Mark Vlaskamp

2 months

Cleanest bathrooms in St. Pete! We’re opening this franchise laundromat any week now. It’s beautiful!

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@markvlaskamp

Mark Vlaskamp

1 year

This was our first laundromat. We sold it years ago. Tough neighborhood. Before we moved in, people used it as a dump. We added new machines & updated the interior. It ended up being really nice inside. We went by recently. Took this pic. Sad to see it’s back to normal…

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@markvlaskamp

Mark Vlaskamp

1 year

We’ve got a couple vans on the way to Phoenix. We launch in Arizona next week.

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@markvlaskamp

Mark Vlaskamp

8 months

Optimus better know how to answer a customer support ticket if that’s how he’s folding shirts…

@elonmusk

Elon Musk

8 months

Optimus folds a shirt

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@markvlaskamp

Mark Vlaskamp

1 year

Since there is nothing else noteworthy going on in the world, the US government is updating its energy conservation standards for residential clothes washers. While this doesn’t impact the commercial washers that we use, I get the feeling there might be some creep into commercial

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@markvlaskamp

Mark Vlaskamp

1 year

Good morning to everyone except the guy that jammed quarters into the credit card reader…

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@markvlaskamp

Mark Vlaskamp

2 months

So…the new B2B commercial laundry service vertical is going well. We’re going to need some bigger laundromats soon.

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@markvlaskamp

Mark Vlaskamp

1 year

Tough labor market. We had to get a new laundry delivery driver @brian_wallace

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@markvlaskamp

Mark Vlaskamp

3 years

Met a longtime laundromat owner. On top of his four laundromats, he rents out this place. Calls it ‘The Bone Yard.’ 10k sq ft of strip center filled with old machines & accessories. Stuff he’s been stockpiling for decades. Hundreds of machines & thousands of parts. Wild.

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@markvlaskamp

Mark Vlaskamp

3 years

@businessbarista Love the laundromat biz. But, excluding a couple peak hours, the traditional mat sits idle & under-utilized. We operate as a laundromat during peak hours & a private production facility for our service biz the rest of the time. Machines are used 24/7 - no slack capacity.

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@markvlaskamp

Mark Vlaskamp

1 year

California is trying to mandate new microfiber filters on washing machines. It intends to reduce microfibers that could end up in water systems. Cool, right? I like water. I like fish. But I also know a thing or two about washers. Here’s why this bill sucks… 1) They’re

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@markvlaskamp

Mark Vlaskamp

9 months

We’re opening our 4th laundromat in the Charlotte metro area. In the last few years, payment technology in laundromats has really improved. Now that you don’t have to trust your staff not to steal quarters from you, laundromats are much easier to scale. Windows coming soon…

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@markvlaskamp

Mark Vlaskamp

2 years

This was sent to me by an laundromat owner in STL. This isn’t us. But, this is why we don’t accept janitorial accounts. Cheap rags & mop heads smothered in cleaning chemicals don’t mix well with 180 degree dryers. This guy escaped a very expensive dryer fire by about 5 mins…

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@markvlaskamp

Mark Vlaskamp

1 year

Two more of our laundromats just switched to wholesale detergent. Another 10 are switching soon. Now is probably a good time to short Proctor & Gamble stock…

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@markvlaskamp

Mark Vlaskamp

2 months

The General Contractor who built this laundromat just dropped a video on us. When did GCs get video skills like this?

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@markvlaskamp

Mark Vlaskamp

11 months

We’re opening two more laundromats in Houston over next few months. This one is getting close…

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@markvlaskamp

Mark Vlaskamp

11 months

Our new franchise laundromat in Denver is almost finished. That’s pretty cool.

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@markvlaskamp

Mark Vlaskamp

5 months

We’ll have to run it back soon! @Codie_Sanchez without laundromats just doesn’t seem right…

@Codie_Sanchez

Codie Sanchez

5 months

@gentleman_kev1 Mixture of: - right time right prices - not having a great operator anymore - hard to scale to the level of bizs I need now I’d do it again but only if I could get @markvlaskamp to run it again and his crew ❤️😂

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Mark Vlaskamp

9 months

Wednesday: Laundromat employee stole customer credit card. Tried to go on spending spree. Thursday: Delivery Driver caught using company gas card for multiple personal vehicles. Friday: Laundry stolen from customer’s front porch without any photo confirmation. Merry Christmas.

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@markvlaskamp

Mark Vlaskamp

2 years

If you’re thinking about buying a laundromat, you should know that machines never break during the week. They only break on weekends, holidays, and vacations…

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@markvlaskamp

Mark Vlaskamp

2 years

Everyone loves using a laundry service after the holidays…

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@markvlaskamp

Mark Vlaskamp

1 year

I get it. There’s something about the sincerest form of flattery blah blah blah. Copycats suck. Y’all are lazy.

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@markvlaskamp

Mark Vlaskamp

1 year

I bet you I’m not.

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@markvlaskamp

Mark Vlaskamp

9 months

It doesn’t count as open until there’s a big grand opening party… So, our new laundromat in Detroit is officially open.

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@markvlaskamp

Mark Vlaskamp

2 months

28 families washed 3,780 pounds of laundry for free at our new franchise laundromat in Charlotte, NC. We even had @georgemarks_24 stop by. That’s pretty cool…

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@markvlaskamp

Mark Vlaskamp

1 year

Holidays are great for laundromats.

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@markvlaskamp

Mark Vlaskamp

3 years

For the first couple years, we were terrified to raise prices. Today, we rolled out our second price increase in 9 months. Turns out, customers looking for quality service are much stickier than we ever gave them credit for.

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Mark Vlaskamp

10 months

Old School Laundromat Owners: “Delivery laundry service will never work out. It was a Covid trend. It’s too much work. There’s no margin.” Alliance Laundry, the $1.4B revenue per year machine manufacturer and laundromat franchisor:

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Mark Vlaskamp

2 months

Our franchise laundromat in Greensboro, NC opened this weekend. It's just over 5,000 sq ft and has 49 washers - which is pretty big compared to most laundromats. This franchise group has another one in town coming soon…

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Mark Vlaskamp

7 months

We started integrating The Folde customers over to 2ULaundry in Houston today… Integrations are so tricky. They’re tricky for staff. They’re tricky for customers. Here goes nothing. Wish us luck…

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Mark Vlaskamp

2 years

The gatekeepers of laundry like to use FB groups. I’ll dust off my FB occasionally to post something. Today, I posted about rising costs & pricing. It was deleted by admins immediately. Censorship around pricing is strange when most of the industry is severely under priced…

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Mark Vlaskamp

3 months

Fancy tech is cool. Simple, unsophisticated FedEx style door tags are cool too. I’m excited for these…

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Mark Vlaskamp

1 year

We stole this from someone on Twitter. Adding a hidden CTA at the bottom of a job description helped find which candidates took the time to carefully consider the job before applying.

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Mark Vlaskamp

2 years

It’s called growth, dude!

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