Marcin Szychowski | Meta Ads & Creatives for DTC @mar_szychowski Twitter profile | Pikagi

Pikagi

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

1,221

Followers

228

Following

109

Media

4,903

Statuses

Helped profitable scale 20+ DTC brands to 7 figures and beyond with Meta Ads & Creatives. • Ironman 🏊‍♀️🚴‍♀️🏃🏽 • Philippians 4:13

Book a FREE strategy call 👉

https://t.co/KfSBEAT8HY

Joined May 2023

Don't wanna be here? Send us removal request.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

9 months

Scaling eComm brand in 2024 requires more than just media buying, creative strategy, or producing high-quality ads. You need to integrate these elements effectively. How do you do this? 👇 Let's begin with the perfect growth loop, which improves over time. 1/ Media buyers

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

6 months

I switched one of my client's accounts to bid caps. Here's what happened after 5 days: Total sales increased by 38.12% Ad spend increased by 32.87% ROAS increased by 3.88% What did I do? I created a broad CBO featuring one ad set with the best-performing creatives. I also

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

3 months

Just closed the brand doing $15 million per year. Hard work pays off. Now off to deliver the results.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

6 months

Another W for the client. We took this client from $14,623 in ad spend, and $100,85 per purchase (ROAS = 1.7), to $20,333, $43.08 per purchase (ROAS = 4.03). We didn't create new content, we didn't introduce new offers. Just implemented fundamentals. Many brands can

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

2 months

I just moved my company to the US and signed a new client. Work on your dreams—they will happen if you put in the effort.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

3 months

It's so refreshing to see people like @EcomMame calling out the BS from 'gurus.' These 'gurus' trick people who want to make a quick buck and fabricate their success stories. Don't fall for the get-rich-quick schemes, and avoid anyone who promises instant wealth. I was lucky

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

6 months

I audited a Facebook ads account that had spent $100k unprofitably. Even though they had a cost per purchase of $22 and a ROAS of 2.0, they were losing money (and the best part is that they didn't know that). So what did they do wrong? 1. They tracked the wrong metric. They

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

Thanks to @johnhickey1970 , I have had a chance to look into a few ad accounts for the past few weeks and have one client. First of all, I don't know Johnny personally, but he became an inspiration to me. I believe he genuinely wants to help brands because he sees how messed

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

Creative testing is something I notice is often neglected or done incorrectly for most accounts spending less than $10k/month. Here's how to do it correctly for a smaller account (proven effective for brands with budgets as low as $3k): 1. Create one CBO campaign with a

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

Do you know what products are being sold through your ads? You log in to your Facebook Ads Manager and see that you got X purchases, and the CPA is on target. Pretty good, right? But what if you're promoting anti-aging face cream with your ads, and people are buying aging eye

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

6 months

I fired my first coach for my Ironman competition. He kept telling me, "You can't accomplish what you want in just 9 months. It will take you at least 3 years." Am I really paying this guy to hear that what I plan to do is impossible? Then I called a guy who is now a record

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

3 months

When someone talks in absolutes about Facebook ads, run away.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

9 months

When you have a great product, it's your duty to tell the world about it.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

2 months

I took one brand from $16k per month to $33k in the first month, and now we're on track to reach $61k. Sometimes, all you need is a good account structure.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

1 month

Collaborating with UGC actors can be challenging. Here are some tips to help you improve your results: 1. Find experienced actors who understand UGC. We once worked with an actress on her first UGC project. Despite specifying in the brief that we needed a vertical video,

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

If you are in eCommerce, you must read Cialdini's book on persuasion, Influence. He discusses six principles; here's how you can apply them:

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

3 months

Going from 0 to 1 is much harder than going from 1 to 10. It requires a lot of self-belief, even when the world doesn't show you any support. I've been posting since January almost every day, multiple times a day, and no one even cared. No likes, no comments, zero interest

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

I had a call with an agency to talk about DTC growth. They still run engagement campaigns and campaigns for newsletter sign-ups. I still can't understand how low the bar is.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

18 days

Your NCPA is still at $60 (or write your target number) even though you followed every advice out there. You made new UGCs and diversified your creatives. You tested cost caps and 3:2:2. It improved only by 10%. So what can you do? Work on your offer. Let me give you

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

8 months

My client just fired their eCommerce manager. Previously, he asked me what I thought of her, and I responded that she was not focusing on the right metrics. During our meetings, she would talk about CTRs, not CPA, which is a huge red flag. When your eCommerce manager is

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

Nothing is better than seeing clients' profits grow.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

When you think about eCommerce from first principles, it's about creating the best product that solves people's needs and ensuring that people know about you.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

Many people I started my Twitter journey with are gone. The only difference between us? Being consistent and serious. They just wanted to make a quick buck, but it turns out it requires a lot of effort.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

One of the traits I really admire is consistency. I see people who are very busy but still find time to tweet and reply to comments. If someone writes for a few days, then stops, and restarts again, it tells me how they approach other things in life.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

One ad can easily spend $10,000+ in your account and bring tons of new customers. Don't waste your time producing mediocre ads that can't withstand the spend. Bookmark this process. 1. Do the research. You can either go for a new audience or double down on the one that works

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

I grew one eCommerce business almost 7 times in a year (already in 7 figures) when I was just starting out 6 years ago. At the same time, there are brands I can't improve results for even by 10%. Why? They have a dying business.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

Don't work with broke brands. I made this mistake (probably too many times) trying to help brands with declining growth, thinking I could turn things around. The truth is, in most cases, I couldn't. It's not about fb ads. It's about their market (which is declining) or new

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

6 months

Rule of thumb: Don't trust the attribution from the source that has an incentive to show you are making the most of it.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

Don't consume social media. Chances are it will make you dumber. Create instead of consuming.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

2 months

Surround yourself with people who push you forward. Thank you, @andrewfoxwell , for the event in Amsterdam! P.S. If you're looking to join a community for media buyers, this is the best option available.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

3 months

One of the best things I did this year was committing to posting on Twitter. I met amazing people, started working with brands I dreamed about, improved my discipline, and used it as a tool to call out my own BS. Onwards!

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

1 month

Most marketers are wrong (just read the comments). This is a reminder to test something, even if you think it’s not going to work. I launched ads that I told myself wouldn’t perform well—and they crushed it.

@alexgoughcooper

Alex Cooper

@alexgoughcooper

1 month

One of them spent $100k, the other spent $1k. Which ones which?

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

Facebook feed is like a war. Your ads will compete with others for people's attention. Only the best ones will win.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

8 months

Don't overcomplicate Facebook ads. Understand which ads are working best and create more of them.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

2 months

The biggest challenge to growth? Lack of focus. There’s so much you can do—TikTok Shops are crushing it for some brands, another relies on static ads and swears by them, while another brand loves cost caps. Understand that you are not them. You don’t have the same product,

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

3 months

This customer couldn't achieve an NC ROAS > 1 in the last 12 months. 💀 They even started a second ads account because they thought something was wrong with the Facebook algorithm... But still, the same problem persisted. Now, for the first time in a long time, they are

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

I remember working at an agency a while back where we had to report a bunch of metrics but never made any insights from them. It was reporting for the sake of reporting. I got the feeling it was to show the client we were doing a lot of work.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

I started my business because I wanted to make money. I grew up in a poor family; we lived in one small room with my brother and my parents. Money was always short. I told myself I didn't want to live in such conditions in my life. After some trial and error, I kinda made it.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

I recently paid over $500 for a 30-minute coaching call on Facebook ads. Why? Because I need to upgrade my systems and thinking to serve my clients better.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

This just happened. @RyanBartlett is an inspiration, and I hope to build things like he did one day!

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

1 month

Testing creatives is one of the biggest sources of waste—and opportunity—in advertising. To create one new video concept, you need to: Create a script: A few hours of research and writing. Pay for a UGC creator: $200–$500. Run it on Meta: At least 3× CPA—let's say $150. And

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

7 months

Improve your ad performance by 10% in the next 30 minutes. This technique is so simple, it's ridiculous that no one is talking about it. Here's what we did for one of our clients: we reduced the CPA from $100 to $50 within the first 30 days. The technique involves taking your

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

Poor creative will perform poorly regardless of your account structure.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

So many people try to prove something with their business. Sure, that Lambo might seem like it solves your problems. How about building something that will inspire people and change their lives for the better?

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

3 months

I never followed people who post Lambo photos. There's nothing to learn from them.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

Recently, I've audited dozens of ad accounts, and 90% (or more) of them are poorly managed. Seriously, people leave so much money on the table. One client I took on in July already saw a 146% increase in revenue compared to the previous period (and it wasn't because of a June

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

3 months

This is one of the best pieces of advice I recently read on X from @Jacob96827521 . Many people mindlessly copy 'hot' brands, and then have no clue, why it's not working... Do yourself a favor, and follow this guy.

@Jacob96827521

Jacob

3 months

@binghott Some sage advice for anyone reading these comments. The best ad libraries to study are those doing well in either ultra boring niches (backpacks, stationary, hardware etc. think Dunder Mifflin type companies) or ultra competitive niches (makeup, skin care, supplements etc) If

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

9 months

"I have launched my first giveaway. I want you to repost it." I love cold DM's. ❤️

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

6 months

That's one of the reasons why I stopped cold outreach. It's hard to be a human being on a scale. Just posting random shit, and not actually caring about other people's business it's not how I want to be remembered.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

7 months

❌ TOF/MOF/BOF Segmentation ✅ All of Funnel Ads It's not 2021 anymore...

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

3 months

I'm a certified diver. I saw one of the best views of my life while diving. It's a completely different world that we are unaware of. If you have a chance, give it a try!

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

3 months

Here are the metrics I track on a daily basis: NCPA - This is crucial because, for most clients, this is our north star (along with the number of new clients). We want to be profitable from the first order. NC ROAS - We don't want to acquire customers who will just buy the

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

8 months

We took one of our clients from 0 to over $17,000 a month in less than 3 months. Here's how we did it (🧵):

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

High CPM is Facebook's way of punishing you for poor creatives, website experience, etc. There is no hack to fix it.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

You're probably measuring the wrong metrics when it comes to creatives. A lot of people are obsessed with hook rate or CTR. I have seen ads with CTRs greater than 4%, but at the same time, very high costs per purchase. CTR alone won't get you far. So, how should you

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

6 months

If you, as a media buyer, focus on testing new audiences, you are living in the past and burning your client's cash. Focus on testing new offers.

@nkecom

Nabeal Khan

6 months

Offer testing is the secret to scale. If you look at any 9-figure DTC brand, the one thing they all have in common is they’ve nailed their offers. If you study this fundamental concept, you can’t go wrong: First, realize that commerce is simply the transaction between product

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

7 months

You should run ads only for a few of your hero products.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

9 months

Don't show me your CTR, or hook rate. Show me your CPA, and ad spend.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

Facebook ads are about understanding psychology, the customer journey, and most importantly, believing that your product will help people solve their problems.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

Ever wonder why we feel compelled to watch the next Netflix episode? It's because the ending creates an open loop, and we need closure. Work on your hooks from that perspective.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

6 months

Last year, I hired my first full-time employee and had to let her go after the first month. I was concerned about her future and felt like an imposter at the same time. At that time, we had just landed a huge client (with an annual revenue exceeding $500 million), and the scope

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

6 months

Had a call with a potential client. He was burnt out with previous agencies. They promised him spectacular results, which didn't happen. They hadn't even checked his ads account. Just bold claims. Brand owners, don't fall for it. If something is too good to be true, it usually

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

8 months

Sometimes your CPA is as good as it can get. Now, you should focus on increasing your CVR and AOV to make things profitable.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

How easy is it for someone to copy your business? The quicker they can do it, the worse. Sure, you could create a drink that tastes like Coca-Cola. Now try to build the distribution network they have.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

6 months

Big agencies are overkill for smaller brands. They won't take you seriously, and they lack the know-how to grow a smaller brand.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

Speak the same language as your customers in your ads.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

I wish all facebook hacks were banned, so we can start having the right conversation.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

One of the things you can influence, which will have the biggest impact on your ad account, is your creatives. Make high-performing ads.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

Consistency pays off. I have reviewed many ad accounts recently and can't believe how many mistakes brands are making...

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

8 months

I started posting on LinkedIn and absolutely hate it. There's a fake vibe, as if everyone is trying to appear better than they are in real life. Does anyone else feel the same?

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

9 months

Think ROAS Tells the Whole Story? Think Again! Imagine two brands, both with a ROAS of 2.1. This means for every dollar they spend on ads, they earn $2.10 back. But there's a twist: one brand is struggling and might close down, while the other is doing really well and making

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

12 days

@Jacob96827521 yeah, nothing is better than waiting 2 weeks more to get the shooting from the creator, or someone just realized that want to charge you a 30% usage fee after delivering materials. lol

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

6 months

Friendly reminder to check where your ads are being displayed.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

Great product > Great ad > Great account structure

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

3 months

Many people talk about metrics when analyzing creatives, but they miss the most obvious stuff. I hear people obsessing about hook rate, hold rate, etc., but that's not where the money is being made. I saw 50% hook rates with CPAs way above the target. I also saw 17% hook rates

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

For every task you can automate, you should. The biggest changes don't come from doing mundane tasks, but from implementing new ideas, hiring new people, etc.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

6 months

You should be first-order profitable from the very beginning.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

6 months

Great P&L template from @TaylorHoliday

@TaylorHoliday

Taylor Holiday

6 months

This is the Perfect P&L template to share with your org 4 quarter accounting Provides % trends over time Consolidates chart of accounts Gives visibility into key operating inputs I would make it a habit to share it every month DM me for a copy

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

Most brands are running their Advantage+ campaigns wrong. They either spend the budget on conversions that would happen anyway (Facebook takes credit for these) or reach their regular customers (who will buy regardless). Even though the setup is easier compared to ABO or CBO,

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

I love people who try to fix everything with facebook ads. Sure, your bad deal with a supplier will definitely be fixed by bid caps.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

6 months

Don't expect things to get easier with Meta. I worked with a brand that scaled to $250k/month in revenue in less than three months but shut down the business a year later. They were excited about the sales and didn't consider how to protect their business.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

3 months

You can't scale your account without winning creative. Prove me otherwise.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

9 months

Thinking of using @foreplay_co for ad ideas? Remember to see how long the ad's been out. Ads that have been running longer are usually more successful. If it's new, it might not be a hit yet.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

Alex Ferguson fired his son because he wasn't good enough for Manchester United. Yet, you're hiring your cousin to run your Facebook ads just because they're family. Make sure you're not mixing priorities in business.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

6 months

I believe that 'Twitter's growth' services do more harm to your brand in the long term than good. I'm referring to services where you pay $650 monthly for larger accounts to engage with your content, often leaving generic comments like 'great insights'.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

6 months

@robertsolvesit Sure! This account had quite a long history, so here's what we did: 1. Created a CBO campaign optimized for purchase. 2. Saw which ads performed last year, took their post IDs, and moved to the winning ad set in the CBO. 3. Created a new ABO testing campaign, and focused

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

2 months

I'm stopping the use of flexible ads for this very reason. I want to understand which ads performed well and analyze why. I'm not just interested in finding a winner; I'm more interested in understanding why it's a winner.

@IstvanicMarin

Marin.Istvanic

2 months

For the time being, I stopped using DCT/Flexible Ads for any testing FB has a bug for over a month now in which you can't check the breakdown by creative element So it makes no sense for me to use a Flexible ad if I can't extract the post ID of the winning combination

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

Picture a person who theorizes for weeks what's the best account structure (CBO vs ABO; LC vs CC) Vs a person who analyzes deeply what their audience wants, speaks with customers, improves products, and runs many creative tests.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

6 months

I audited the account of a potential client and here are the biggest mistakes I found, along with my suggestions for improvement. But first, I wanted to understand the situation. The best ad in the account had a CPA of $111, but it should be around $90 to be profitable. This

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

It's been over 5 months of posting almost every day on Twitter. My calendar has recently been flooded with sales calls. I can take only one more client and scale the team to be able to take on more without losing quality. The best thing about this is the freedom to work with

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

3 months

Quick ad account turnaround without new creatives: 1. Relaunch top-performing past ads grouped by concepts using post ID. 2. Exclude past customers and optimize for click-only attribution. 3. Increase the budget for successful concepts. 4. Turn off underperforming ads.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

Alex Hormozi has ruined everything. My inbox on Twitter is flooded with messages like "I will get you 10 leads this month or you don't pay" or "I can grow your account to 10,000 followers" (by the way, this comes from someone who has 13 followers). People follow his formula to

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

@williamkast_ I worked with body shapewear before, and the hook is really powerful here. This is why this audience wants the product. They want to get rid off their fat in a second, and this hook deliver. Great breakdown!

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

2 months

I've never seen an ad account scale without great creative—have you? Forget about hacks and the latest growth tactics. Focus on finding great creative. One concept can make you millions of dollars. Concentrate on what truly moves the needle.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

2 months

I couldn’t agree more. I’ve audited dozens of ad accounts managed by people who charge $5k or more, only to discover they don’t use exclusions, run ad sets with CPAs far above the target, and make changes only once a week. Don’t overpay for mediocre services.

@zachmstuck

Zach Stuck

2 months

If you're a DTC brand that's paying a freelancer more than $4-8k/month to just run your Facebook Ads account...you are getting hosed. As an 8-figure brand owner myself, I would never hire a freelance media buyer...unless they can offer full ad creative services or if it was

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

9 months

This is what happens when you truly care about your clients' businesses... We noticed that one account was unprofitable, and we couldn't find a way to make it work in the current setting. We informed our client that action was necessary, otherwise continuing to work with us

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

5 months

Don't start a business with a person who has a different vision than you. I learned this the hard way. I started WeLucid by myself, and then my friend joined. We met each other working in an agency, and we did great things together. We used to stay in the office until 10 pm

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

6 months

I'm taking a new DTC brand from 0 to 100k/mo. No social presence, a brand new pixel, and a new website. (I've successfully applied this approach with 5 brands) Here's my playbook (🧵):

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

4 months

Years of experience is such a BS concept. When I was teaching sailing at 22, people over 60 were working under me, with more than double my age in experience. It's all about your skills and ambition.

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@mar_szychowski

Marcin Szychowski | Meta Ads & Creatives for DTC

@mar_szychowski

7 months

Most brands do not have a creative testing process. Essentially, they test random ideas or attempt to replicate what their competitors have done. Therefore, it's challenging to consistently produce results. Luckily, there's a process that can help you thrive when launching

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