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Manuel Frigerio Profile
Manuel Frigerio

@manuel_frigerio

2,244
Followers
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Following
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1,428
Statuses

Co-founder & Head of Product @SparkLoopHQ , "the" growth platform for newsletters. Working at the intersection of newsletters, product and sourdough bread.

United Kingdom
Joined January 2012
Don't wanna be here? Send us removal request.
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@manuel_frigerio
Manuel Frigerio
1 year
I'm back on Twitter :) And just in case you missed the news: @ConvertKit has acquired @SparkLoopHQ ๐ŸŽ‰
@nathanbarry
Nathan Barry
1 year
Iโ€™m excited to announce we just acquired @SparkLoopHQ which is going to allow creators to make a living in a totally new way. Hereโ€™s why this acquisition is a game changer for the creator economy:
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@manuel_frigerio
Manuel Frigerio
3 months
@nntaleb Interesting to notice how, historically, this has been true of every โ€œempireโ€. The Roman Empire had slaves, the British empire has mass immigration from the colonies, etc
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@manuel_frigerio
Manuel Frigerio
1 year
๐Ÿšจ We're hiring at SparkLoop ๐Ÿšจ We are one of the fastest growing companies in the media space, shaping the future of newsletter growth and we are just getting started. Now, we are hiring our first-ever UX/UI designer๐Ÿ‘‡
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@manuel_frigerio
Manuel Frigerio
5 months
Aaandโ€ฆ we are hiring again :) Iโ€™m looking for a mid/senior level Rails engineer to join our awesome team building the best growth platform for newsletters in the world. Interested? Details and link for application below ๐Ÿ‘‡ Likes and retweets
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@manuel_frigerio
Manuel Frigerio
5 months
How do you create an amazing product? Easy: you keep tweaking it and refining it thousands of times, every. single. day.
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@manuel_frigerio
Manuel Frigerio
4 months
Founders, don't do this to yourself (unless you enjoy pain)
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@manuel_frigerio
Manuel Frigerio
7 months
Iโ€™m looking for a part-time #Rails developer for some freelance work. Ideally someone entrepreneurial, working on their own startup whoโ€™d like to make some $ on the side. Interested? DM or email me (my email is easy to figure out) Retweets appreciated!
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@manuel_frigerio
Manuel Frigerio
3 months
@morganhousel All these three can be correct AND the S&P 500 can keep growing. The two are not mutually exclusive.
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@manuel_frigerio
Manuel Frigerio
8 months
Subscribers enrichments. Coming soon to a @SparkLoopHQ account near you... ๐Ÿ‘€
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@manuel_frigerio
Manuel Frigerio
1 year
I wasn't joking ๐Ÿคฏ
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@manuel_frigerio
Manuel Frigerio
1 year
a bird told me a @SparkLoopHQ partner this month has completely demolished our previous record for a single payout...
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@manuel_frigerio
Manuel Frigerio
7 months
I'm constantly amazed by how many developers want to work at @SparkLoopHQ specifically because it's a "vanilla" Rails app (Rails/Turbo/Stimulus/Tailwind/Sidekiq)
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@manuel_frigerio
Manuel Frigerio
3 months
@Johann_Harnoss @nntaleb No one is comparing the two. The observation is that empires require a class of cheap/underpaid labour.
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@manuel_frigerio
Manuel Frigerio
1 month
It's live! ๐Ÿซฃ Huge props to the team: this project is the culmination of 6 weeks of work, dozens of conversations with customers, multiple iterations and lots and lots of sweat and tears. And many thanks to all our users who have all sent lots of love so far โ™ฅ๏ธ
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@manuel_frigerio
Manuel Frigerio
1 month
Less than 48 from launching SparkLoop's biggest UI update in 2 years... ๐Ÿ˜ฌ
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@manuel_frigerio
Manuel Frigerio
2 months
Happy Father's Day!
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@manuel_frigerio
Manuel Frigerio
2 months
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@manuel_frigerio
Manuel Frigerio
10 months
Imagine being a newsletter operator looking to make money via paid recommendations and being on any platform other than @SparkLoopHQ
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@manuel_frigerio
Manuel Frigerio
5 months
โœ… Love building world-class products? โœ… Expert in Rails, Hotwire/Stimulus, Tailwind, ViewComponent & Sidekiq? โœ… Get chills when your work impacts thousands? โœ… Excited about shaping the future of an entire industry? Come work with me at @SparkLoopHQ , "the" growth platform
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@manuel_frigerio
Manuel Frigerio
1 year
@nntaleb basic statistics concepts should be learned at elementary school
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@manuel_frigerio
Manuel Frigerio
1 year
โœ… Love building world-class products? โœ… Get chills when your work impacts thousands? โœ… Expert in #Rails , Hotwire/Stimulus, @tailwindcss , ViewComponent & @sidekiq ? โœ… Excited about shaping the future of an entire industry? Come work with me at @SparkLoopHQ ! We're shaping
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@manuel_frigerio
Manuel Frigerio
11 months
๐Ÿšจ New Feature Alert ๐Ÿšจ SparkLoop now shows referral acceptance rates and potential earnings *before* you join a partner program. You can even sort publications by expected earnings ๐Ÿซฃ
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@manuel_frigerio
Manuel Frigerio
1 year
are you actually fu***ing kidding me?
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@manuel_frigerio
Manuel Frigerio
1 month
Less than 48 from launching SparkLoop's biggest UI update in 2 years... ๐Ÿ˜ฌ
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@manuel_frigerio
Manuel Frigerio
1 year
My son has officially entered the โ€œwhy?โ€ phase. Wish me luck.
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@manuel_frigerio
Manuel Frigerio
8 months
Just finished a 2 hour design brainstorming for a new thing we are cooking up at @SparkLoopHQ 2024 is going to be epic.
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@manuel_frigerio
Manuel Frigerio
6 months
100% In the first months of SparkLoop, @louisnicholls_ and I personally onboarded the first 50-100 (can't remember the exact number) users. The app barely had a sign up page. I still think it's in the top 3 best decisions we made in 4 years running the business.
@r00k
Ben Orenstein
6 months
I think new products shouldn't have a pricing page. Or onboarding. Or self-serve signup. I think you should do this instead:
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@manuel_frigerio
Manuel Frigerio
1 year
๐Ÿ‘€ coming soon...
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@manuel_frigerio
Manuel Frigerio
3 months
@ironman_jakarta @nntaleb The Japanese Empire extensively used forced labour and slavery in China, Korea, and other occupied territories during its imperial expansion.
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@manuel_frigerio
Manuel Frigerio
1 year
just this month we paid one partner more than other similar platforms have generated in their *entire existence* ๐Ÿคฏ
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@manuel_frigerio
Manuel Frigerio
7 months
"A man who cannot answer a good argument attacks the arguer." - Latin Proverb.
@denk_tweets
Tyler Denk ๐Ÿ
7 months
@louisnicholls_ @arthurfreydin didnโ€™t you sell your failed company in a fire sale? if youโ€™re going to keep talking shit at least tag us
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@manuel_frigerio
Manuel Frigerio
8 months
@ShaneAParrish The best part of changing perspective is that almost every problem, at the right level of abstraction, becomes insignificant in the grand scheme of things.
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@manuel_frigerio
Manuel Frigerio
10 months
paying out thousands of dollars to newsletters every hour ๐Ÿ’ธ
@burkr_
Burk
10 months
@SparkLoopHQ With big publications paying out (like 1440), SparkLoop's potential is sky high. Every newsletter creator should be using SparkLoop. Don't leave this easy money on the table!
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@manuel_frigerio
Manuel Frigerio
10 months
@stephsmithio They are not. Decades of marketing from big food companies have convinced us that a food itโ€™s about its nutritional profile. Thereโ€™s *a lot* more to food that itโ€™s not represented by a nutritional label. Read โ€œUltra-processed peopleโ€ for more.
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@manuel_frigerio
Manuel Frigerio
2 months
@tdinh_me You might want to read this first
@blader
Siqi Chen
2 months
apple sherlocked 1Password today, so i'd like to remind you that your Apple ID is only as secure as your carrier. if you have 2FA on and get SIM swapped, attackers can lock you out of it PERMANENTLY. last month it happened to me. make sure it doesn't happen to you: ๐Ÿงต
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@manuel_frigerio
Manuel Frigerio
1 year
"this feels like a cheat code" it might be the most common description of SparkLoop
@reubssz
Reuben ๐Ÿซก
1 year
just made my first internet $ added sparkloop's upscribe to my newsletter a couple days ago and have already made up to $20 this feels like a cheat code you get paid every time someone new subs to your newsletter above anything else, its motivation to keep pushing out content
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@manuel_frigerio
Manuel Frigerio
11 months
@theandreboso @yongfook when I applied for a mortgage a few years ago the bank said I was too "risky* even though I had just sold my previous business for nearly 7 figures (this was in the UK)
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@manuel_frigerio
Manuel Frigerio
6 months
Turkey has hands down the best pastries
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@manuel_frigerio
Manuel Frigerio
4 months
Love the Saturday baking ritualโ€ฆ
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@manuel_frigerio
Manuel Frigerio
7 months
My ultimate "health" goal is to be fit enough to dance at one of my grandchildren's wedding. (Assuming my children have kids in their early 30s and those kids marry at 30, I should be ~95 years old.)
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@manuel_frigerio
Manuel Frigerio
7 months
Finally had a 1:1 chat with the legendary @andrewculver - such a nice guy!
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@manuel_frigerio
Manuel Frigerio
6 months
How do all the people who burn out find the time and energy to write blog posts about it?
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@manuel_frigerio
Manuel Frigerio
7 months
The best compliment is when your competitors start copying your features
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@manuel_frigerio
Manuel Frigerio
2 months
Watching @janniksin vs Alcaraz at the Roland Garros. The next 10-15 years of tennis are going to be epic.
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@manuel_frigerio
Manuel Frigerio
7 months
Absolutely blown away by quantity and quality of people who reached out for this ๐Ÿ˜ณ
@manuel_frigerio
Manuel Frigerio
7 months
Iโ€™m looking for a part-time #Rails developer for some freelance work. Ideally someone entrepreneurial, working on their own startup whoโ€™d like to make some $ on the side. Interested? DM or email me (my email is easy to figure out) Retweets appreciated!
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@manuel_frigerio
Manuel Frigerio
1 year
Off to Paris for the @ConvertKit retreat. Canโ€™t wait to finally meet face-to-face with some of the amazing people Iโ€™ve been working with for the last 5 months!
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@manuel_frigerio
Manuel Frigerio
10 months
@thesamparr @dmytroason The amount of ultra processed ingredients in the US, even in foods you probably consider โ€œhealthyโ€ would probably shock you. Thereโ€™s now a mountain of evidence that links ultra processed food to weight gain and general health problems.
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@manuel_frigerio
Manuel Frigerio
7 months
Scrambled eggs (with mixed baby spinach) and kimchi on home-made bread has now become my go to Sunday dinner. Absolutely delicious.
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@manuel_frigerio
Manuel Frigerio
1 year
A clear pattern we noticed at @SparkLoopHQ : The quality of referrals you get from the network is directly proportional to the effort you put in to onboard these referrals with dedicated welcome sequences.
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@manuel_frigerio
Manuel Frigerio
1 year
This year's @SparkLoopHQ team retreat in Rome is going to be unbelievably lush ๐Ÿคค
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@manuel_frigerio
Manuel Frigerio
6 months
@asmartbear Are you saying I should stop writing long form articles, run a podcast that I also upload on YouTube and run clips on TikTok? Then what do I do with all that spare time? Build a product? Or marketing? Or, god forgive, talk to potential customers??
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@manuel_frigerio
Manuel Frigerio
1 year
@mattwensing hard disagree. You're taking that illustration literally instead of metaphorically. When building a product you should: - figure out the job to be done you're solving for (moving from A to B!) - figure out the absolute simplest way to achieve that - keep reiterating
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@manuel_frigerio
Manuel Frigerio
7 months
@myles_cooks Itโ€™s such an eclectic ingredient too. In Italy we put it on ice creams :)
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@manuel_frigerio
Manuel Frigerio
6 months
@r00k Totally. Done both, multiple times. All things being equal, having a co-founder is a net positive. Also, the claim "67% of startups fail due to co-founder conflicts" is like saying "being single is better than being married because statistically 50% of marriages end in divorce"
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@manuel_frigerio
Manuel Frigerio
4 months
@marckohlbrugge Personally, I realised a long time ago the trick to not be pulled in by whatever *feels* urgent in the moment is to decide upfront whatโ€™s important. Every Monday morning I decide what are my top 3 priorities. These are the things that, if completed, would make the week look like
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@manuel_frigerio
Manuel Frigerio
5 months
I forgot to mention we are also paying a $2K referral commission to anyone who recommends a person we hire ๐Ÿ‘€
@manuel_frigerio
Manuel Frigerio
5 months
โœ… Love building world-class products? โœ… Expert in Rails, Hotwire/Stimulus, Tailwind, ViewComponent & Sidekiq? โœ… Get chills when your work impacts thousands? โœ… Excited about shaping the future of an entire industry? Come work with me at @SparkLoopHQ , "the" growth platform
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@manuel_frigerio
Manuel Frigerio
8 months
I love egg mayo sandwiches but my kids find them โ€œboringโ€ (they donโ€™t like the color) So I changed the recipe slightly to include baby spinach and chopped capers (with salt, pepper and copious amount of lemon) and now they canโ€™t have enough of it.
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@manuel_frigerio
Manuel Frigerio
3 months
@marckohlbrugge Ah! The button is not big enough Marc. There, I fixed it for you
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@manuel_frigerio
Manuel Frigerio
4 months
I just bought a 5-letters .com domain for less than $1kโ€ฆ Time to work on side projects again ๐Ÿ‘€
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@manuel_frigerio
Manuel Frigerio
9 months
Just scheduled this email to be sent tomorrow. I do it every year. I usually receive hundreds of replies but it's totally worth it.
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@manuel_frigerio
Manuel Frigerio
4 months
Today I saw a really stupid tweet and I simply scrolled past. AMA.
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@manuel_frigerio
Manuel Frigerio
8 months
Making ragรน for my English family (12 people) How it started How it ended
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@manuel_frigerio
Manuel Frigerio
1 year
@nathanbarry Being acquired by ConvertKit ๐Ÿ˜œ
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@manuel_frigerio
Manuel Frigerio
7 months
Saying we are in a โ€œnewsletter bubbleโ€ because there are more newsletters than ever is like saying we are in a โ€œvideo bubbleโ€ because there are more YouTube channel than ever. Choice is good! Competition is good! It drives quality up. Find the best newsletters for your
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@manuel_frigerio
Manuel Frigerio
4 months
@dannypostmaa Make someone money and youโ€™ll have a better business ;)
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@manuel_frigerio
Manuel Frigerio
11 months
We help newsletters grow & earn. (Ok technically 6 words)
@PaddleHQ
Paddle
1 year
Pitch your product in 5 words (or less).
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@manuel_frigerio
Manuel Frigerio
10 months
Another month, another record-high in payouts for @SparkLoopHQ ๐Ÿ’ฐ Once again, the highest-paying platform for the top 13 ESPs ๐Ÿ™
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@manuel_frigerio
Manuel Frigerio
11 months
When people switch to SparkLoop from other tools, they are blown away by the fact they get to choose *exactly* what counts as engaged subscriber in granular detail
@colerbridge
Cole Bridge
11 months
Something that some folks don't understand about @SparkLoop Partner Programs: With our engagement screening, you're *never* going to pay for low open rate/click rate subscribers. If someone doesn't engage like you want them to, you don't keep them and you don't pay for them.
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@manuel_frigerio
Manuel Frigerio
3 months
I did my first ever CrossFit session this morning and now I want to die.
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@manuel_frigerio
Manuel Frigerio
7 months
@marckohlbrugge @dhh Definitely us. If I were @dhh and @jasonfried Iโ€™d ask that on checkout just to see. Iโ€™m pretty sure is a non-insignificant %
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@manuel_frigerio
Manuel Frigerio
11 months
Incredibly pumped for our upcoming team retreat in Rome! ๐Ÿ‡ฎ๐Ÿ‡น๐Ÿ
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@manuel_frigerio
Manuel Frigerio
3 months
@dhh Out of curiosity, why the choice of using span elements with a H1/quote/etc classes rather than using HTML elements directly?
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@manuel_frigerio
Manuel Frigerio
9 months
just finished a call with a @SparkLoopHQ user: "I still cannot believe this thing prints money while I sleep". It happens EVERY. SINGLE. DAY
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@manuel_frigerio
Manuel Frigerio
7 months
this is golden advice and if you use SparkLoop, we block all the bot clicks on your referral links automatically ๐Ÿ˜„
@MattPaulsonSD
Matt Paulson
7 months
How to filter out bots from your newsletter/email list: STOP FAKE OPENS: #1 - Ignore any pixels with the user agent "Mozilla/5.0" and nothing else. These are Apple MPP automated pixel fires (and not real pixels). #2 - Also ignore any pixels with the user agent "Mozilla/5.0
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@manuel_frigerio
Manuel Frigerio
11 months
@Shpigford You pay a company less than $2.5K/year and expect someone to be available 24hr/day for you? :)
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@manuel_frigerio
Manuel Frigerio
1 year
Dan is right: co-reg does suck and usually yield low-quality, low-intent subscribers. That's why new acquisition channels like @SparkLoopHQ are so different and special: you only keep and pay for subscribers meeting your specific criteria, be it demographics or engagement.
@rooferdotcom
Roofer.com
1 year
@YongSooChung That doesnโ€™t matter. Itโ€™s really important how they found you and how they were nurtured prior to signing up. Running FB ads/sparkloop etc usually brings really low quality subs.
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@manuel_frigerio
Manuel Frigerio
9 months
My favourite hobby is going to second-hand book shops and buying random books.
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@manuel_frigerio
Manuel Frigerio
7 months
Now I understand what Sam Altman means when he says โ€œAI is overhypedโ€
@prerationalist
prerat
7 months
a room with absolutely no elephants in it
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@manuel_frigerio
Manuel Frigerio
2 months
Take this Warren Buffett
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@manuel_frigerio
Manuel Frigerio
1 year
I have no love for TypeScript but the fact that Rails has survived 20 years despite the childish whims of his dictator, is a testament to how strong the community is. I can't wait to see the day we say: "So farewell, DHH..."
@dhh
DHH
1 year
"So farewell, TypeScript. May you bring much rigor and satisfaction to your tribe while letting the rest of us enjoy JavaScript in the glorious spirit it was originally designed: Free of strong typing."
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@manuel_frigerio
Manuel Frigerio
7 months
A common error among SparkLoop newsletter operators is trying to curate "perfect" recommendations. ๐Ÿšซ Don't. That's largely a waste of time (and money!) Your readers are multifaceted; someone interested in your marketing content might also enjoy tennis, personal finance, or
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@manuel_frigerio
Manuel Frigerio
1 year
For the love of God, stop this madness
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@manuel_frigerio
Manuel Frigerio
5 months
The look in the candidate's eyes when I tell them we don't do daily stand-ups...
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@manuel_frigerio
Manuel Frigerio
10 months
@asmartbear I have never really understood why some people are obsessed with NPS. It's a hugely biased (for the reason you mentioned) metric and, at best, is a snapshot in time that has a shorter shelf-life than spinach
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@manuel_frigerio
Manuel Frigerio
11 months
be like Olly
@helloitsolly
Olly
11 months
Finally migrating the Roast My Landing Page newsletter from @enchargeio to @ConvertKit Encharge has so many native integrations, and an AWESOME visual funnel builder. But I want access to @ConvertKit 's snippets, and growth tools: the creator network and @SparkLoopHQ
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@manuel_frigerio
Manuel Frigerio
7 months
Folks on Heroku: our database is huge and takes nearly 4 hours to back-up, every day. What are some quick ways to improve that?
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@manuel_frigerio
Manuel Frigerio
2 months
Very naive take. Whether or not a cafรฉ allows people to work there depends on the size of the cafรฉ, not the continent they are in. The economics of small cafes require a high turnover of customers, with each staying for no more than 15-20 minutes, to be profitable. This is
@levelsio
@levelsio
2 months
The difference between European and American cafes is so stark In Europe many don't allow laptops anymore In America they usually do and people are working on something cool!
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@manuel_frigerio
Manuel Frigerio
11 months
I helped The Darkness record their last music video
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@gothamhiphop
Joey
11 months
Whatโ€™s your favorite interaction youโ€™ve had with a celebrity?
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@manuel_frigerio
Manuel Frigerio
8 months
We are *that* good
@louisnicholls_
Louis Nicholls ๐Ÿ’ซ
8 months
@iamkylebalmer To anyone still using boosts, let me help you give SparkLoop a tryโ€ฆ If you arenโ€™t earning >50% more revenue after 60 days, Iโ€™ll pay the difference out of my own pocket.
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@manuel_frigerio
Manuel Frigerio
1 year
Joining a new marketplace at the start is a smart move. Few players, means you get noticed more easily. ConvertKit's constant flow of new users means you'll never run out of potential customers. If I was looking for a simple side gig, I would jump on this right now ๐Ÿ‘‡
@ConvertKit
ConvertKit โ†’ Soon to be Kit
1 year
JUST ANNOUNCED! Introducing the ConvertKit Marketplace! The ConvertKit Marketplace is filled with email templates designed by creators for creators using our newly updated email editor. Start sending emails that are uniquely yours. Read more ๐Ÿ‘‡
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@manuel_frigerio
Manuel Frigerio
2 months
Those who are still stuck with zero-sum mentality will, like dinosaurs, go extinct. Those who embrace collaboration and mutual endorsement will grow and earn order of magnitudes faster than the others. It was true for YouTube, podcasts, Twitter and pretty much any platform for
@louisnicholls_
Louis Nicholls ๐Ÿ’ซ
2 months
If there's one thing I've learned from building SparkLoop... Newsletter operators are vastly more successful when they view other newsletters and creators as collaborators. Not competition.
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@manuel_frigerio
Manuel Frigerio
8 months
Just did some very quick back-of-the-napkin maths to show a friend how much they could earn with @SparkLoopHQ Friend: โ€œSo youโ€™re saying I could earn (many *thousands* of $) per month??โ€ Me: No, thatโ€™s how much youโ€™d earn per DAY. I think I made his day :)
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@manuel_frigerio
Manuel Frigerio
1 year
@awilkinson That neural implant to download online content directly into the brain canโ€™t come fast enough
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@manuel_frigerio
Manuel Frigerio
1 year
I was out for a couple of hours this morning, how many AI newsletters have launched?
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@manuel_frigerio
Manuel Frigerio
1 year
7 we postponed our wedding because of Covid, then eventually decided to just do it and got married in wonderful Cornwall in front of our parents, our 9 months old baby and our dogs. It was wonderful
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@ashleyxxdancer
โ Ashley โ
1 year
Married people, how many people did you have at your wedding?
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@manuel_frigerio
Manuel Frigerio
2 months
If after 6 months a subscriber decides to unsubscribe from your newsletter is because they have stopped getting value from it. The fact that they received other emails in the meantime has nothing to do with it. If you think the reason youโ€™re readers are going to stay subscribed
@OSheaSEO
Tyler O'Shea ๐Ÿถ
2 months
You pay $2 for a new newsletter subscriber You earn $2 back from Sparkloop or Beehiiv Boosts You got that subscriber for "free" But, to earn those $2 back, your subscriber had to join 2 other newsletters. After 6 months, they get tired of all 3 (yours included) and unsubscribe.
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@manuel_frigerio
Manuel Frigerio
7 months
@xoelipedes @jot @craigkerstiens @crunchydata Now thatโ€™s a compelling argument
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@manuel_frigerio
Manuel Frigerio
1 year
Poor UX example: When I click on "Due on" in a todo, I expect to add a due date. However, @basecamp defaults to "No due date" for some reason. It would be helpful if the default option aligned with the user's intention. Just a friendly suggestion for a smoother experience!
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