Lewis Fausett @lewiswf Twitter profile

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Lewis Fausett

@lewiswf

7 months

@robertoblake @hankgreen @the_bentist Fortune 500 companies are making data driven decisions, but using a different set of tools than you’re expecting I think. Like Hank said, the optics are the results. It doesn’t matter if you get cheaper ad costs if the brand lift isn’t virtually guaranteed to be neutral at

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Lewis Fausett

@lewiswf

11 months

What do we think of this concept?

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Lewis Fausett

@lewiswf

1 year

@nateobrienn Yo inflation is killing my fast food and soda habit. If I'm gonna spend $20 on lunch might as well get something good. . .

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Lewis Fausett

@lewiswf

5 months

@Austen I think this is an easy target for reform (logically not that it will get done) Title IV graduation rate should have to be above a certain rate (maybe on a rolling window) to be eligible for funds.

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Lewis Fausett

@lewiswf

1 year

@AdamSinger @excel_ranger Yeah, just order whatever you want. And if they do care, they’re lame. Unless you order milk. Ordering milk is weird in most situations . . .

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Lewis Fausett

@lewiswf

1 year

We have a YouTube short at 3M in like 72hours. No discernible impact on revenue or any long form content. 3M long form views is usually in ball park of $50-100k in orders over trailing 60 days

Zach Stuck

@zachmstuck

1 year

Don't sleep on organic TikTok for your DTC brand. 👀 We had another video go semi-viral and here are the stats: Views - 674.0k Sessions - 8,496 Orders - 139 AOV - $52 Revenue - $7,178 We are able to track this due to creator page having 1k+ followers so we have custom URL.

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Lewis Fausett

@lewiswf

6 years

I recently got interviewed by @shaycarl with @SocialBluebook . We discussed how you can monetize any style of content if you’re willing to work and learn the process! A huge thank you to @SocialBluebook for having me! Check it out:

Lewis Fausett - Combining E-commerce & YouTube into a 7-figure...

Lewis Fausett shares with ShayCarl how he got started onto YouTube and how he built his e-commerce business into 7-figure revenues annually. Lewis is young,...

www.youtube.com

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Lewis Fausett

@lewiswf

2 years

@codyplof We go -> 1. Amex Gold till 4x capped 2. Chase Ink Preferred till capped 3. Southwest unlimited till companion fare every other year 4. Chase Unlimited for majority of year (1.5x points)

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Lewis Fausett

@lewiswf

2 years

@woeismeade @iamshackelford My new go to emoji. That’s who

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Lewis Fausett

@lewiswf

1 year

@thesamparr @RomanEcom I think 4-5k is great size once you have kids if it’s a open floor plan thing. Bed rooms for everyone, gym, home office, play room for toys

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Lewis Fausett

@lewiswf

1 year

@MalcolmJess It depends on how deeply you hold the convictions. If you’re someone who will March for / against abortion, and they’d March the opposite; it’s not going to work. If you vote republican 70% and they vote democrat 70% your probably fine?

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Lewis Fausett

@lewiswf

10 months

Montblanc is running a $15 off pop-up on a pen that costs so much you have to call to ask the price. Shoot your shots kings

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Lewis Fausett

@lewiswf

5 months

What happens when you mention bid caps in my office Sponsored by: @HostageTape

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Lewis Fausett

@lewiswf

1 year

I know everyone raves about @Shopify and we love the platform, but our recent experience with @ShopifyPlus support has been the worst of any company we've ever used (including Meta and Google). We're 28 days into debugging a debilitating pixel issue and it's not uncommon to need

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Lewis Fausett

@lewiswf

4 years

I just sat down with @nateobrienn and got to hear him explain what it’s like to be a full time youtuber and how he’d recommend a brand or individual get there. You can check it out here:

How to Grown on YouTube with Nate O'Brien- Fausett Digital

Sit down with popular finance YouTuber Nate O'Brien (500,000 subscribers) and learn what its like to be one of the fastest growing YouTubers on the platform

fausettdigital.com

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Lewis Fausett

@lewiswf

10 months

I think this is my favorite ring I've "designed" Designed: making the decision to use a technique we're known for on a solid gold band. Each one of these rings is dremeled by hand wasting real money in gold versus casting them. BUT it means the pattern on each is unique.

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Lewis Fausett

@lewiswf

2 years

@matuniox @thesamparr Surprisingly common in a lot of content businesses / info business I know of. A key thing to think of is that for most of them you have a limited output per day where the value is high per piece.

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Lewis Fausett

@lewiswf

7 months

All Nate does is win. All I do is rip him off and as a result, I also am winning

Nate Lagos📈

@natelagos

7 months

Big CRO win this week: Adding this headline & copy to the top of our whiskey barrel collection page increased CVR by 22%📈 That was the only change🤯

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Lewis Fausett

@lewiswf

8 months

I’d prefer if we had a code freeze during November, myself

Shopify

@Shopify

8 months

build, test, deploy, repeat

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Lewis Fausett

@lewiswf

10 months

Selling jewelry is really cool EXCEPT People don't come back and buy as often as you'd hope. Of our returning customers this week: For 40% it's been at least 1 year since their last purchase. A whopping 10% it's been 6 years 🙃

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Lewis Fausett

@lewiswf

4 years

@RampCapitalLLC A 1979 Rolls Royce with a Toyota Supra (2JZ) Engine swapped inside it . . .

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Lewis Fausett

@lewiswf

6 years

Just finished an amazing interview about being the business behind influencers with @shaycarl for something @SocialBluebook is putting together. Pretty sure @SocialBluebook is about to change the game.

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Lewis Fausett

@lewiswf

6 months

@TaylorHoliday I don’t like this cause it means I have to do stuff

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Lewis Fausett

@lewiswf

1 year

@therahulissar Shipping protection Warranty Order quantity bump Bundle an accessory or complimentary product Gift wrapping Personalization

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Lewis Fausett

@lewiswf

10 months

My offer still stands. I will commit one felony of your choosing if you can get me a 3.5% CVR consistently without affecting my traffic volume

Simon Paquin

@seempaq

10 months

4.01%!!! +69% since yesterday lol.

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Lewis Fausett

@lewiswf

2 years

@c_gro If anyone who follows Connor wants to do this, DM me. I’ll help you get up and running as your first client

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Lewis Fausett

@lewiswf

6 months

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Lewis Fausett

@lewiswf

2 years

@triplewhale Coffee? I just microwave a redbull

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Lewis Fausett

@lewiswf

11 months

This ad was brought to you by AI

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Lewis Fausett

@lewiswf

5 months

A well monetized creator should make a lot of money. Most people really underestimate these numbers. We made our first $100k of distributions off under 50k subs. In fact if they can get 1M views a month and can’t make 7 figures, they’re likely bad at the monetization side

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Lewis Fausett

@lewiswf

3 years

@DivacTheGreat @JamesonCamp A 25-year old college graduate would have two focuses 1/ income growth 2/ asset accumulation 1 is basically just focus on your career. For 2, FHA loan at 3.5% interest down on multi family is usually the best way. Can buy up to 4 units

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Lewis Fausett

@lewiswf

4 months

Apple Vision Pro Honest Review: kind of mid Really cool novelties, some awesome tech, lots of poor execution, definitely not worth $3.5k for any kind of average consumer

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Lewis Fausett

@lewiswf

9 months

@SarahLevinger Look sometimes performance is down for 2-3 hours and I go through a pack of cigarettes

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Lewis Fausett

@lewiswf

11 months

@thesamparr @sarasodine I’m literally just here for Sid

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Lewis Fausett

@lewiswf

3 years

Inspired by all the love in @JamesonCamp replies, here’s how I got paid $100,000 to live in my first house This is the number one thing I’d try to do if I was just graduating college and trying to build wealth quickly

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Lewis Fausett

@lewiswf

1 year

I said yes to this challenge and apparently my wife says I got finessed and am going to die. Pray for me

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Lewis Fausett

@lewiswf

6 months

I just spent $200 on dinner and a movie Fml

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Lewis Fausett

@lewiswf

5 months

I do the same thing for each of my dogs Each one gets $3k a month invested directly into my personal REIT. They are only allowed to touch the dividends off their shares until they’re 6 years old. On the bright side, Howard finally has enough from dividends to buy a new chain

Bryant Suellentrop

@SullyBusiness

5 months

Why aren’t more people doing this?

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Lewis Fausett

@lewiswf

3 years

@DivacTheGreat @JamesonCamp Get a multi-unit. Rent the other side and have roommates and your getting paid to live in a house you own. Grow income and invest in equities while rent grows over time. Then you can move out (after at least a year) and do it again once rents cover the mortgage. Repeat

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Lewis Fausett

@lewiswf

4 months

This is a feature that kind of shocks me isn’t in every DTC ESP. Wife works with enterprise brands and this is what campaign means in their terminology. They had to actually meet on language guidelines because to huge # of brands campaign didn’t make sense as a one off send

Robin Lee

@robinreplies

4 months

I WILL NEVER STOP TALKING ABOUT OUR MULTI-MESSAGE CAMPAIGNS!!! I'm not kidding, every client and agency we've shown this to says "this is game changing and the possibilities are endless". As a reminder...our multi-message campaigns are a hybrid of campaigns and flows in one.

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Lewis Fausett

@lewiswf

6 months

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Lewis Fausett

@lewiswf

2 years

@ValKatayev @thesamparr That’s my take. Like I don’t see how you can be smart and be so wrong unless by design (plausible deniability)

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Lewis Fausett

@lewiswf

7 months

Real Q, I need ideas to retain my customers better (50+% are buying there wedding ring) Please vomit any ideas at me. Open to anything from crazy and possibly bad to something you think is actually a good idea

Cody Plofker

@codyplof

7 months

Acquire new customers, while producing contribution. Retain them. Make great products. Keep cash in the bank and keep your employees happy. And try to enjoy the journey, both the highs and the challenges. You’ll learn more from the challenges and enjoy the highs more

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Lewis Fausett

@lewiswf

7 months

Merry Christmas to me

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Lewis Fausett

@lewiswf

2 years

@scovingtoniii @sweatystartup Dude I couldn’t get a garage door opener remote to pair and I had to pay someone. I’m pretty sure I got robbed but let’s just say if he has 3-4 dummies like me a day he’s doing alright.

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Lewis Fausett

@lewiswf

1 year

@jayvas I think depends on the business. I know some subcontracting companies where low margins are common, but the risk is pretty low because you’re only paying when you win contracts

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Lewis Fausett

@lewiswf

1 year

@iamshackelford I woke up at 4:30 today, just cause I had a feeling you were gonna post something obnoxious like this

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Lewis Fausett

@lewiswf

3 years

Me before I check our ads in the morning

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Lewis Fausett

@lewiswf

7 months

@eric_seufert I’d be really interested to see a comparison of top 100 and top 1000 advertisers as percent of revenue for Twitter versus Facebook from last available year of public data I believe Facebook has said majority of revenue is “small” business which I would assume is DR advertising

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Lewis Fausett

@lewiswf

1 year

The newest designs getting photographed today. Chunks of Meteorite, Moon Stone, and Bello Opal on a backdrop of a powdered mixture of the same + our glowstone base.

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Lewis Fausett

@lewiswf

1 year

@BillDA It’s cause people like dogs more than kids

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Lewis Fausett

@lewiswf

1 year

@MehtabKarta @SeanEcom Bruh I need $300k just to dig myself out of debt from using your tailor

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Lewis Fausett

@lewiswf

1 year

Everyone touts the number of boomer bizes with no succession plan to young people as a way to escape their 9-5. People miss that this is often a symptom of a larger issue. The issue being the business sucks.

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Lewis Fausett

@lewiswf

7 months

For every like this gets I’ll make chat gpt make these media buying clowns more unhinged

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Lewis Fausett

@lewiswf

1 year

This is what I come home to

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Lewis Fausett

@lewiswf

7 months

@moseskagan @CaseyMericle The pro tip is to never value an item over the relationship. It’s just stuff

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Lewis Fausett

@lewiswf

2 years

@mbertulli I think you can learn a lot by really listening to Mr Beasts most recent podcasts. Also happy to run you through some 101. Our brand has 829k subscribers.

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Lewis Fausett

@lewiswf

5 months

@shawngorham Yes. Finance / entrepreneurial creators make a lot of money if done even 25% correctly. In fact, most are criminally under monetized. Any finance / entrepreneur creator at 1M subs on YouTube should be able to clear $3M a year just off ads + sponsors. No courses. No email. Etc

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Lewis Fausett

@lewiswf

1 year

My wife’s been playing with those ai apps. What’s the consensus? Should I get neck tattoos (I’m also fatter irl)

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Lewis Fausett

@lewiswf

5 months

@herrmanndigital I do this 12 times a year. On the first day of every month i just see who has the most viral tweet and we execute on it for the next 30 days. So far its going terribly

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Lewis Fausett

@lewiswf

9 months

Finally able to rep 225 while squatting again. 6 reps. Failed on the 7th. Feels pretty soft, I’m not gonna lie. But we’ll get back on it next week

Eric Bandholz

@bandholz

1 year

@lewiswf Dude, get shredded first.

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Lewis Fausett

@lewiswf

5 months

@natelagos Fun fact I once spent over a Ferrari worth of money in agency performance fees in a year. In housed it the next year; and their was no difference, besides an extra Ferrari of money to be distributed

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Lewis Fausett

@lewiswf

8 months

My wife and I made a deal. We can start BFCM promos today if we also can put the tree up today. WGMI

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Lewis Fausett

@lewiswf

2 years

@seanmcginnis @SeanEcom @TaylorHoliday @RSteveData Damn, I was just about to start a lead gen agency. . . .

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Lewis Fausett

@lewiswf

7 months

@iamshackelford @drinkbrez @AaronJNosbisch You’re already over sold right? My hypothesis is that you’d still see a lift since consumer shopping intent is higher. So it just becomes about maximizing contribution margin.

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Lewis Fausett

@lewiswf

7 months

Plz like this if you think I should pay a real boudoir photographer to do a tasteful photoshoot of me in overalls this weekend for Shack.

Nick Shackelford 🦾

@iamshackelford

7 months

@lewiswf Need more overall pics

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Lewis Fausett

@lewiswf

8 months

The lack of people responding 80 hours worked per week is how you know @MehtabKarta doesn't let any of the Karta CEOs join hampton

Sam Parr

@thesamparr

8 months

Hampton did a net worth survey. Here's an interesting question: hours worked vs net worth. To get going, you gotta grind. But as you hire and accumulate...hours are more flexible.

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Lewis Fausett

@lewiswf

10 months

We asked a supplier for a sample, and he sent us enough raw materials to make $38k of rings. God is good

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Lewis Fausett

@lewiswf

6 months

@iamshackelford @michael_true_ I'd love to come to this. Unfortunately, I fail the quality check on both fronts. I've also been banned from all country clubs in the continental US

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Lewis Fausett

@lewiswf

3 years

@TaylorHoliday Honestly, half of my professional development at this point is just waiting for you to retweet your employees. . .

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Lewis Fausett

@lewiswf

3 years

@ChrisJBakke Also it’s easier if your wife is worth 100s of millions on her own

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Lewis Fausett

@lewiswf

1 year

@scovingtoniii Now you know what you need to drink when you’re feeling under the weather. It’s like a friend in college who used to make redbull tea. He’d just pour redbull in a mug and put it in the microwave then go to class

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Lewis Fausett

@lewiswf

2 years

@matuniox @thesamparr At a certain point more employees just help you get ahead rather than increase revenue (I know plenty of bloggers doing mid-high 7 figures where they can only publish a handful of times a day in their niche so writers are writing content months out)

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Lewis Fausett

@lewiswf

2 years

@bertkreischer Creekside disc golf in Holladay seems up your alley. Also nice little hikes up big / little cottonwood canyon

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Lewis Fausett

@lewiswf

8 months

I think things like this are lame, but I didn't used to. One day I realized all the flexing was really just because I didn't want to look like a loser for dropping out of college. I became much happier once I just stopped caring about other people's opinions.

Andrew Gazdecki

@agazdecki

8 months

Another entrepreneur spotted on the road.

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Lewis Fausett

@lewiswf

4 months

You need to know what business you are in. For a lot of DTC brands without good LTV, you are a new customer acquisition machine. That is your core marketing process. If you aren't doing it well, you're dying. Every other optimization will just help you die slower

Danavir Sarria | DTC Marketing Newsletter

@danavirsarria

4 months

DTC Twitter makes it sound like ads are the game. But in practice, DTC is ultimately about building the biggest, most responsive email list you can *without* losing money to build said list (for consumer brands). People forget what makes DTC DTC is owning your audience.

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Lewis Fausett

@lewiswf

2 years

@lifeofbi Optimizing margins / markup is one of those boring unsexy details where the real money is actually made

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Lewis Fausett

@lewiswf

2 years

@iamshackelford Wear sunscreen at geekout day 1

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Lewis Fausett

@lewiswf

2 years

@jspeiser I feel like knowing this should be required

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Lewis Fausett

@lewiswf

1 year

We just had a customer convert 24 months after ordering a sizing kit. Order value $2k. . .

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Lewis Fausett

@lewiswf

7 months

Honestly, the only reason my team is remote is because it’s illegal to smoke inside the office in Utah

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Lewis Fausett

@lewiswf

1 year

We've had a new customer place $11k in orders in their first 90 days. . .

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Lewis Fausett

@lewiswf

2 years

@EHoffanonymous Yes. Looking for people who can make good UGC content. Have a list of topics ranging from unboxing / review to "3 Reasons Why I love my Ring from PAD"

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Lewis Fausett

@lewiswf

1 year

@ashvinmelwani @Meta @MetaforBusiness That’s that east coast advantage for you. We lost 100% of our daily budget 🙃

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Lewis Fausett

@lewiswf

10 months

The cool part about selling jewelry? We had 1 customer make a $7k order today.

Lewis Fausett

@lewiswf

10 months

Selling jewelry is really cool EXCEPT People don't come back and buy as often as you'd hope. Of our returning customers this week: For 40% it's been at least 1 year since their last purchase. A whopping 10% it's been 6 years 🙃

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Lewis Fausett

@lewiswf

2 years

@MehtabKarta @soundslikecanoe I just avoid Google sheets if at all possible cause I get so lost in all the minute differences

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Lewis Fausett

@lewiswf

7 months

@eric_seufert Yeah that doesn’t shock me. I know of other brands who spend multi-8 figures a year on meta who struggled to scale Twitter past $1-2k / day on DR right after Elon closed.

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Lewis Fausett

@lewiswf

4 years

Im currently falling in love with @NotionHQ One of my favorite workflow tools of 2020

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Lewis Fausett

@lewiswf

7 months

@JoeCassandra @prestonholland6 I think the responses to this on cars, shows you why people think they need this month. You can lease a BMW 5-series (which I would consider a fancy car versus a honda) for $700 rn.

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Lewis Fausett

@lewiswf

8 months

@MehtabKarta @CorpFinScum They can hide behind LEWIS. I will be the cause for all your failures in your boards eyes for a 5-year contract at $50k / year. I will even do some management consulting (only when I feel like it and it won't be spell checked) for free on top of this

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Lewis Fausett

@lewiswf

1 year

The weather in Salt Lake is 100x nicer than the weather in Austin

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Lewis Fausett

@lewiswf

1 year

@HireFireTeam @MenachemAni @NickD2C @gold_tesla @AlexaKilroy @JosephPutnam @cmikulin @bdegroodt @the__autodidact @MarcosArteaga This is the greatest compliment I’ve gotten all week

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Lewis Fausett

@lewiswf

10 months

@MehtabKarta @BillDA

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Lewis Fausett

@lewiswf

2 years

@SeanEcom Because the average marketer is less invested in their brands success. A media buyer gets a bad CTR, they through another dozen creatives and get a paycheck every 2 week. A YouTuber who posts 2x a week has a bad CTR and they lose 1/8 of their income that month

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Lewis Fausett

@lewiswf

3 years

@soundslikecanoe @AaronOrendorff I like this one a lot. Customer reviews plus surveys are easiest ways to find messaging wins

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Lewis Fausett

@lewiswf

5 months