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Khalil El-Ghoul Profile
Khalil El-Ghoul

@khalil_knows

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Real Estate Broker 🔑 | Over $1BIL Sold 🏗️ | Candid insights and Real Estate Banter | Consumer Advocate

Washington DC
Joined October 2021
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@khalil_knows
Khalil El-Ghoul
3 months
I have a new listing and my sellers wanted to be my guinea pig and offer only a 1.5% buyer commission whereas 90% of the market is at 2.5%+\- Will report back :) 🤞🏽
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@khalil_knows
Khalil El-Ghoul
4 months
Realtors would have fewer problems if we stopped posting on Instagram and TikTok. It’s become insufferable and I can’t imagine there is a positive return for 99% of what I see.
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@khalil_knows
Khalil El-Ghoul
3 months
In case anyone is interested in how the sub $2MIl market is going here in Northern Virginia 🤯
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@khalil_knows
Khalil El-Ghoul
4 months
Making buyers put on booties significantly diminishes the showing experience for particular homes.
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@khalil_knows
Khalil El-Ghoul
4 months
9 offers come in between $950-1MIL, reasonable buyers getting solid guidance, but then 1-2 nuts bid it up to $1.2-1.3M. That’s the danger of this market and that’s what happens more often than not.
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@khalil_knows
Khalil El-Ghoul
6 months
Industry Secret they don’t want you to know: Agents marketing listings is a myth. It’s MLS and social feeds for 99% of homes 🏠
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@khalil_knows
Khalil El-Ghoul
4 months
I can’t believe how many agents haven’t deleted their “date the rate” IG post yet 🤡. The sad part is rates were in the 5-6’s when a lot of those videos were made.
@realEstateTrent
StripMallGuy
4 months
Realtors who tell their clients to buy a home because they will be able to refi when “rates come down soon” should lose their license
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@khalil_knows
Khalil El-Ghoul
4 months
The overwhelming sentiment in Facebook Realtor groups is that the NAR, one of the most successful and powerful lobbying groups in America with the best lawyers in the world, were inept in their defense. Woe is me
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@khalil_knows
Khalil El-Ghoul
5 months
They can’t wrap their heads around the idea that buyers might seek out more affordable options. Textbook steering and the comments overwhelmingly concur 🤦🏽‍♂️
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@khalil_knows
Khalil El-Ghoul
4 months
The idea that 80% of homes are sold by the top 20% of agents is a myth. Part time agents or those selling less than 5 homes a year sell nearly half of all homes sold. I’ve sold over 500 homes over the last 5 years and maybe worked with the same agent twice…
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@khalil_knows
Khalil El-Ghoul
5 months
Agents pitching “house hacking” as some sort of savvy investment strategy are incredibly annoying.
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@khalil_knows
Khalil El-Ghoul
4 months
Real Estate Professional vs ‘Realtor’ will be an entirely new industry given the settlement drops MLS/NAR membership requirements. The number of “Realtors”will fall dramatically but for the agents doing this part time or on the side, it just became a lot more affordable.
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@khalil_knows
Khalil El-Ghoul
4 months
Realtors saying “commissions have always been negotiable” are not telling the entire truth. Most Agents can’t lower their commission or give rebates without permission from their broker, despite being independent contractors. Yes they can hire someone else but that’s not the
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@khalil_knows
Khalil El-Ghoul
3 months
@neilquinn Agreed. I’ve been rebating everything over 1-1.5% for the last 10 years and have thrived as a result.
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@khalil_knows
Khalil El-Ghoul
4 months
@melissasavenko As crazy as it sounds, agents that produce at a high level are generally beloved. 80% referral & repeat clients for most. I just left to Spring Break and ran into two families that i helped buy and sell at the airport. They’re not the ones posting.
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@khalil_knows
Khalil El-Ghoul
4 months
1/2 If you’re using @Redfin to find a house, pay special attention to SqFt. I have a new listing coming up that was purchased 10 years ago listed/marketed as 10,000sf. I inform them it’s actually under 8000sf (they’re shocked) and that it’s worth less than what they thought.
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@khalil_knows
Khalil El-Ghoul
3 months
@dpmorris84 A couple things: These conversations are actually happening for the first time in our industry. Once buyers see it in practice, they’ll reconsider blindly committing to 2.5%… The whole argument of agents not showing homes is mute in this environment. We have two open houses
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@khalil_knows
Khalil El-Ghoul
3 months
My advice when a client is considering a home with a smoke smell…despite every remedy possible, best case scenario is 50-50 you’ll ever get rid of it.
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@khalil_knows
Khalil El-Ghoul
4 months
The irony is not lost on me that it’s my job to find and encourage and find the nuts when listing and the inverse with buyers. I tell every buyer; most people are like you, reasonable folks who don’t want to overpay and we just aren’t going to succeed sometimes no matter how good
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@khalil_knows
Khalil El-Ghoul
4 months
@texasrunnerDFW If it were a job, she would have been paid. There isn’t a definition of job without being paid. It can be hard work and lots of work, but maybe job is not the right word. Do the agents that do a few deals a year on the side work two jobs?
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@khalil_knows
Khalil El-Ghoul
4 months
Is this a bribe? This is on top of the 2.5% co-op commission!
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@khalil_knows
Khalil El-Ghoul
3 months
@dpmorris84 What if hypothetically going to the open house before engaging an agent and setting up a second showing puts $15,000 real cash back in your pocket? That’s what we’re going to be up against.
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@khalil_knows
Khalil El-Ghoul
5 months
I’ve sold 20 new homes over the last 2 years and was asked who was the best builder, my answer: None
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@khalil_knows
Khalil El-Ghoul
4 months
2/3 The last listing agent just straight up made up the square footage despite having floor plans. She estimated the above grade area was 700sf larger than the tax record (it wasn’t) and she included all the unfinished areas in the below grade square footage. How does this
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@khalil_knows
Khalil El-Ghoul
3 months
For what it’s worth. I’m pro Realtor and agree with much of the sentiment that we’re worth our fee and unfairly besmirched but that doesn’t mean l’m going to gaslight clients and pretend like nothing is changing. I very much benefit from the status quo. I’m just here reporting
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@khalil_knows
Khalil El-Ghoul
2 months
Great agents are the exception, not the norm, in our industry.
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@khalil_knows
Khalil El-Ghoul
4 months
I can attest this is happening, since the ruling I’ve done dual agency on more transactions (2) than the last 5 years combined. Educated and experienced buyers/sellers, cost savings across the board, and win-win situations. Buyers are feeling empowered and informed.
@AustinWhittRE
Austin Whitt
4 months
I had a listing that went live last Monday and had a buyer that reached out directly to me to view it. He didn’t want to work with an agent. I have another listing going live on Friday. Today, a buyer sent a me a text and wanted to view the home directly with me. Again, no
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@khalil_knows
Khalil El-Ghoul
3 months
@Jake___Oliver A very possible scenario but another possible scenario is that the base line for buyer agents goes from 2.5 to 1.5% without much consequence.
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@khalil_knows
Khalil El-Ghoul
4 months
@livelovelajolla @dpmorris84 Not sure a buyers agent delivering for a seller is a ringing endorsement
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@khalil_knows
Khalil El-Ghoul
5 months
$9.5MIL under contract this weekend between myself and my buyer agent with tons of takeaways in different scenarios. Multiple offers doesn’t always mean multiple good offers.
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@khalil_knows
Khalil El-Ghoul
5 months
This is stupid. I see it all the time as a serious component of agent training (scripts & role playing) but the problem is that we assume that we’re smarter than the consumer, which we treat like idiots, when in reality most agents don’t own homes or can afford most of the homes
@realEstateTrent
StripMallGuy
5 months
The most expensive person you’ll ever hire is your cousin, the realtor
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@khalil_knows
Khalil El-Ghoul
4 months
@AustinWhittRE @RealCheyTor I’ve posted about this several times and was actually offered an opportunity to invest. They don’t disclose, that at least in my market, the majority of the agents using the platform have some sort of equity or incentive. I can’t think of a single best use case for the platform
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@khalil_knows
Khalil El-Ghoul
4 months
Needless to say he isn’t happy and this agent is still out there today doing the same thing. The Redfin and Zestimate are significantly higher as it’s still using those square footage numbers that are clearly wrong.
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@khalil_knows
Khalil El-Ghoul
5 months
What are some ways to raise the barrier to entry for Realtors? One suggestion I liked was charge $10,000/yr for lockbox access. Let me know 👇🏽
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@khalil_knows
Khalil El-Ghoul
4 months
I have a $1MIL SFH listing in Arlington, VA coming up and I compare it to having a winning lottery ticket. Im definitely going to sell it and it won’t be difficult but it’s going to be absolutely chaotic navigating a hundred showings, a dozen offers, but easy to blow it and lose
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@khalil_knows
Khalil El-Ghoul
3 months
Lots of post from agents bragging their clients “won” a bidding war while not being the highest offer…here’s the thing, the least qualified and most risk buyers are the ones bidding the most. I see it all the time, it’s the only leverage they have. So technically they escalated
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@khalil_knows
Khalil El-Ghoul
5 months
@TripleNetTyler Agents putting in 40 dedicated hours a week will be far more successful than 80% of their peers.
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@khalil_knows
Khalil El-Ghoul
3 months
It’s worked out well the last two years for buyers who found sellers/agents that start to panic or worry and for sellers who were patient and resisted low balls despite days on market accumulating. The last two winters we saw an influx of buyers come in and pay what the spring
@thebeltwayagent
Jack Seiden
3 months
I’m fascinated by the fact that this is now the third year is a row, rates have jumped in April/May, last two years, rates hit high’s in October & fell through winter hitting lows in early January, curious if any bond experts think this is pure coincidence or if there are
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@khalil_knows
Khalil El-Ghoul
3 months
@Damiata_Mike Ready. In the end the seller will pick the best offer net-net.
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@khalil_knows
Khalil El-Ghoul
4 months
My kids are “I never want to get out of the pool” years old.
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@khalil_knows
Khalil El-Ghoul
3 months
@dawhittington2 Than the market has spoken and we take the best offer we have. It’s all about the NET at the end of the day.
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@khalil_knows
Khalil El-Ghoul
2 months
My closing at listing appointments is always the same, "Your home is not special, I have a great team that handles about 90% of what we talked about today...My job is to answer the phone, and whether it's a buyer or an agent, that first conversation can set the tone for an entire
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@khalil_knows
Khalil El-Ghoul
4 months
Let’s hope the DOJ doesn’t see the @joinreal presentation on the settlement. It couldn’t be more reckless and irresponsible from an optics perspective. It’s truly unbelievable he put these words in print. These screenshots require no context. This is what @robhahn has been
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@khalil_knows
Khalil El-Ghoul
4 months
@dpmorris84 It’s the dozens of conversations with agents and buyers…knowing when to push, when to layout, how to ask for more, while not leaving any money on the table. Do we accept offers as they come? Set a deadline? So many decisions along the way that are best suited for experienced
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@khalil_knows
Khalil El-Ghoul
5 months
This a little dramatic and maybe it’s not even intentional but it’s not in an agents DNA to price significantly below value, sellers won’t work with you. When this does happen, agents are often as surprised as anyone else and this is a function of not knowing the value vs an
@VladTheInflator
Darth Powell
5 months
Current scam: Recent home sale: $500,000 Realtor lists for $200,000 Realtor posts on social media that they got 43 offers over list and the market is on fire Home sells for $400,000
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@khalil_knows
Khalil El-Ghoul
6 months
@mortgagetruth @mortgagenewsmnd I feel like if you tuned out biased talking heads, all signs pointed to longer for higher…and it wasn’t ever close
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@khalil_knows
Khalil El-Ghoul
4 months
Quick Observations 🧵🪡Full day of showing homes to 3 sets of buyers in three different markets. I can’t remember the last time I had multiple homes to show multiple buyers in a single day.
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@khalil_knows
Khalil El-Ghoul
4 months
@AustinWhittRE They literally used social media post in many of the court cases across the country
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@khalil_knows
Khalil El-Ghoul
7 months
The notion that real estate agents frequently liken themselves to doctors is insane. It's like comparing a game of Monopoly to performing heart surgery – wildly overconfident and delusional.
@chriswhatch
Chris Hatch
7 months
Hand surgeon in my neighborhood just bought the house across the street from his house and then moved in. Listed former house for sale by owner I told him the other day I needed hand surgery but I was just going to do it myself. You have no idea what you are doing he said…
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@khalil_knows
Khalil El-Ghoul
4 months
@AdvisorJohn Your industry has avoided the vitriol for the most part. My toxic trait is looking up volume too :)
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@khalil_knows
Khalil El-Ghoul
5 months
@AdvisorJohn @ThouShillNot @JaySellsTX Hate to break it to you guys but kick backs are definitely mainstream. Title companies literally have hundreds of joint ventures, including with low volume solo agents, and I’m being pitched new lender ventures regularly. At the brokerage level agents are incentivized with waived
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@khalil_knows
Khalil El-Ghoul
3 months
@gold_scotty @dpmorris84 Yea that’s not happening!
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@khalil_knows
Khalil El-Ghoul
1 year
@NipseyHoussle These people are the worst and I know for a fact many agents and lenders that share this type of content are in fact renters themselves
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@khalil_knows
Khalil El-Ghoul
5 months
7 offers on a listing, it was a pick em between 3, seller ask “did anyone write a letter?” Nope. Ok let’s pick the one that came first. This is so fickle sometimes but there is a lesson here, write a letter when competing!
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@khalil_knows
Khalil El-Ghoul
4 months
This is the entire problem. What makes @Redfin a discount agency? The agents I know are fantastic and they have decent market share. They’re transparent with their fees and if there is no standard commission how can one be discount? What do you do that they don’t?
@MAKRealtyDE
Michael Kelczewski
4 months
@khalil_knows I don't see a consumer electing to employ any inexperienced part time licensee personally. What is the point of representation? Redfin is a discount brokerage model. Look at their market presence in the DMV. I think consumers will simply go unrepresented such as in the 90s.
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@khalil_knows
Khalil El-Ghoul
5 months
@melissasavenko Very similar weekend over here but I think it's a matter of more inventory hitting the market. Buyers want options and they finally have a few homes to look at
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@khalil_knows
Khalil El-Ghoul
8 months
The 2024 Real Estate Forecast… “Surefire 2024 Prediction: In 2024, Realtors will get worse. Downward pressure on commissions and lower transactions are causing a flood of terrible guidance.”
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@khalil_knows
Khalil El-Ghoul
4 months
The problem with @FinalOfferNow is that agents won't invest or promote a service that actually makes selling a home more efficient or affordable because it's against our self interest. Being agent owned and funded is its achilles heal and why there are so many inefficiencies IMO.
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@khalil_knows
Khalil El-Ghoul
4 months
@dustinmfox I agreed and I don’t think there is anything necessarily wrong with that approach as long as they go in with eyes wide open. I prescribe to the idea that your primary home is a lifestyle investment which often looks different than a financial investment.
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@khalil_knows
Khalil El-Ghoul
6 months
@robhahn This is being taught now, the script is, “do you want me to send you houses where your closing cost will be thousands of dollars higher?” It’s bananas
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@khalil_knows
Khalil El-Ghoul
2 months
Seeing lots of agents preemptively set offer deadlines only to see them come and go with no offers. One of the worst moves to make is to set a deadline if you’re not certain you’ll get competition.
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@khalil_knows
Khalil El-Ghoul
3 months
Inside a $2.5M Modern Marvel in McLean | 1617 Kirby Rd Tour
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@khalil_knows
Khalil El-Ghoul
7 months
@NotJustTheNorm That’s fair but I still contend this should almost never happen…and when it does, at minimum we shouldn’t wear it as a badge of honor because whether we like it or not, it’s not a good look for us
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@khalil_knows
Khalil El-Ghoul
4 months
Gen X and Boomers have very little appetite for bidding wars. Millennials on the other hand…
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@khalil_knows
Khalil El-Ghoul
4 months
@Live_Under_Par @FinalOfferNow I completely agree. I just don’t think it delivers. I can put preferred terms in the MLS. Transparency is completely optional on their platform which defeats the entire purpose.
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@khalil_knows
Khalil El-Ghoul
5 months
@RCBakerRealtor @AdvisorJohn Totally spot on but I just find it hard not to leverage every allowe tool at my disposal, especially when I know they work.
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@khalil_knows
Khalil El-Ghoul
5 months
Including taxes as a cost or expense when justifying commissions should go the way of saying buyer representation is free…not to mention the other made up cost like “travel/commute”
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@khalil_knows
Khalil El-Ghoul
3 months
@Jake___Oliver It’s easy to make statements like this now but come July, this will all be up for negotiations and there will be times when there is a stalemate…and that 1-2% will be the difference. Agents will have to decide, stick to my 3% or go lower to get the deal.
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@khalil_knows
Khalil El-Ghoul
5 months
So far all of my sellers this year (10) except 1 have opted to pay a lower than typical buyer agent commission. They range from 1.5%-2.25%. I do my best to encourage serious consideration and express no preferences…most folks only sell a few times in their lives and no one wants
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@khalil_knows
Khalil El-Ghoul
6 months
@RCBakerRealtor That’s correct…there are MLS entry options for as low as $99 that do the exact same thing
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@khalil_knows
Khalil El-Ghoul
7 months
@Kroening1991 @realestatedude0 She’s probably not lying…many brokers make it known one way or another that they won’t accept a pattern of “reduced” commission…maybe not in writing but I was actually asked to leave my first brokerage for offering rebates
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@khalil_knows
Khalil El-Ghoul
4 months
@ethanflynncpa Come July, I won’t be advising my clients to “pre-negotiate” or offer a buy side commission. Given the modest improvement to the system & better messaging to buyers, I plan on sticking with the spirit of settlement and won‘t advertise buyer concessions on my listings.
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@khalil_knows
Khalil El-Ghoul
6 months
@NewsLambert We are back to peak market activity in Northern Virginia. Definitely more listings than last year but nowhere near enough to satisfy demand.
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@khalil_knows
Khalil El-Ghoul
6 months
@SteveHarney No apologies needed :) two things can be true but 99% of the “date the rate” crowd I witnessed online provided no context or potential risk…our job is not to tell people what they should or should not do…unfortunately nothing in our licensure requires financial literacy.
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@khalil_knows
Khalil El-Ghoul
6 months
Let’s call a spade a spade, deceptive practices by some agents tarnish our industry and mental gymnastics instead of honest criticism by so called leaders amplify the problem.
@SteveHarney
Steve Harney
6 months
@khalil_knows That’s assuming they were “stretching”. Many were holding off not because they couldn’t afford it but rather because they had a difficult time with the “sticker shock” of higher rates.
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@khalil_knows
Khalil El-Ghoul
5 months
Anyone else remember when agents were repeatedly encouraged to not embrace @DocuSign when @Redfin came on the scene? Instead continue to drive to clients homes for signatures in an attempt to show our value…that’s when I knew I had to start my own brokerage.
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@khalil_knows
Khalil El-Ghoul
6 months
@ajlamacchia @robhahn Ps I’m an agent that relies on commission and my only interest is to protect the integrity of our industry while this all shakes out.
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@khalil_knows
Khalil El-Ghoul
4 months
@lyhrealtor Were there splits with the broker involved? Those are usually the exception but not always. Could you advertise rebates or reduced commission? Isn’t odd that it’s not more common given how many agents would love to do more business?
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@khalil_knows
Khalil El-Ghoul
7 months
@BayAreaREMatt @NotJustTheNorm Are there markets where 45% over asking price is the norm?
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@khalil_knows
Khalil El-Ghoul
4 months
Will experiment with lots of buyer agency fee structures but one that is sticking with me is a flat fee, let’s say $10k, and then a percentage of any cost savings, if you get a $1.5MIL home for $1.4MIL, total fee is $20k ($10k plus 10% of $100k saved).
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@khalil_knows
Khalil El-Ghoul
3 months
@ZJ0022 Will you really not consider an otherwise perfect home because the starting offer for commission is less than what you have agreed to? What if said house is $50k below market and the commission you’d owe is less? I don’t understand this logic.
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@khalil_knows
Khalil El-Ghoul
6 months
@ajlamacchia @robhahn You kind of did…and that’s the problem with the argument. Are we to believe the deciding factor of where I’m going to raise a family, spend hundreds of thousands of dollars, will hinge on the 1-2% of the sales price? There is no data to back that up and it’s a scare tactic to
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@khalil_knows
Khalil El-Ghoul
4 months
@Fire5280 Lots of good agents will do it for 1-1.5%. I’m a broker owner and have charged 1.5% for the last 5 years. Make it up in volume and listings.
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@khalil_knows
Khalil El-Ghoul
4 months
@AdvisorJohn Working a lot more on the deals we actually have. 2-3 years ago it was one open house Sunday 2-4 and an IG post…now it’s Open House Thursday, Saturday & Sunday and full media production on every home.
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@khalil_knows
Khalil El-Ghoul
4 months
@LoganMohtashami
Logan Mohtashami
4 months
New lisitng data this week in 2024 60,328 New listings data this week in 2011 362,339
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@khalil_knows
Khalil El-Ghoul
5 months
The NVAR buyer agency agreement is such a joke and completely unfair to buyers. Instead of continuing to alter the language each time I have one, I’m going to create a new one to be as simple as possible. I’ll share on here soon.
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@khalil_knows
Khalil El-Ghoul
4 months
The largest real estate coaching company in the world along with other brokerages have latched on to the "pay it forward" strategy to get sellers to pay a buyer agent commission. Script: "Let me ask you, did you pay your agent when you bought this home? No? I would highly
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@khalil_knows
Khalil El-Ghoul
5 months
One of my most powerful statements during a listing appointment is this: 'Anyone can sell your house for what it's worth. I aim to sell your home for the highest price possible. These are two very distinct objectives, and this difference separates great agents from good ones.'
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@khalil_knows
Khalil El-Ghoul
3 months
@MariaAfsharian That’s why it blows my mind that they’ll happily pay Zillow or a referral source 30-50% but not just offer that to consumers directly to sell more homes.
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@khalil_knows
Khalil El-Ghoul
7 months
@AdvisorJohn @NewsLambert I posted the same sentiment in my newsletter over the weekend. Ironically, I received two new buyer leads this morning!
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@khalil_knows
Khalil El-Ghoul
5 months
@AustinWhittRE this has to be a parody
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@khalil_knows
Khalil El-Ghoul
5 months
Had our last house soccer game today, lost 7-6 but my girls (8yr old twins) scored all 6 goals…tomorrow is their first travel game and I’m afraid they’re going to be in for a rude awakening 😂
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@khalil_knows
Khalil El-Ghoul
5 months
@LaterWendy Saw this yesterday 😳
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@khalil_knows
Khalil El-Ghoul
5 months
Listing a home in the Chevy Chase neighborhood of DC later this week and pleasantly surprised to see Crime rates significantly lower so far in 2024. The initiatives and rhetoric by @MayorBowser might be working. The shift in language alone has been reassuring at least
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@khalil_knows
Khalil El-Ghoul
7 months
@AdvisorJohn It's all about the attorneys for me. Most of my deals are split settlements, and I work with lawyers who are not just great at their job but also ready to go the extra mile without clocking every hour. This makes a real difference for my clients when we need it
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@khalil_knows
Khalil El-Ghoul
4 months
The MLS allows agents to estimate square footage assuming the assessor site is wrong or unavailable as is usually the case with basements. So we tend to overestimate to get the total size the home larger. Redfin makes the distinction in the details vs the displayed total number
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@khalil_knows
Khalil El-Ghoul
6 months
@SteveHarney This actually makes the advice that much worse. The rates don’t matter. If buyers were stretching their budget at 5-6% interest rates because agents said they could refinance later, how does that look now?
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@khalil_knows
Khalil El-Ghoul
4 months
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