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Katarina Batina Profile
Katarina Batina

@katarinabatina

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612
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3,629
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Design Director @shop . Previously @classpass @artsy . Always Katarina never Kat.

Seattle, WA
Joined April 2013
Don't wanna be here? Send us removal request.
@katarinabatina
Katarina Batina
3 years
Just realized Mario had his own castle full of NFTs.
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@katarinabatina
Katarina Batina
2 months
Dreams can come true: I designed a standing desk with no legs or interface and it actually works.
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@katarinabatina
Katarina Batina
2 months
Apart of an office redesign I just wrapped up. Inset media display shelves inspired by the bookshelf at David Zwirner on W 20th.
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@katarinabatina
Katarina Batina
2 months
Dreams can come true: I designed a standing desk with no legs or interface and it actually works.
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@katarinabatina
Katarina Batina
4 years
My annoyed girlfriend over dinner this evening: “design Twitter spilled into the real world today regarding this CIA branding thing, don’t most those designers work at FB, Instagram, Google? Like you ALL work for the CIA”
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@katarinabatina
Katarina Batina
5 years
I recently codified my thoughts on a framework for speaking about product design projects. I don't think there's a one size fits all approach to these things, every company is looking for something different but would love to hear others thoughts.
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@katarinabatina
Katarina Batina
4 years
Remember: the stock market isn’t the economy and design twitter isn’t the design industry
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@katarinabatina
Katarina Batina
11 months
It's really funny though
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@katarinabatina
Katarina Batina
2 months
I thought desk-core died with the pandemic but glad to hear it is alive and well. A lot of you asked for details here are the important bits: The desktop: 2 sheets of architectural grade plywood fused together, finished with a matte clear coat as to look unfinished but feel
@katarinabatina
Katarina Batina
2 months
Dreams can come true: I designed a standing desk with no legs or interface and it actually works.
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@katarinabatina
Katarina Batina
3 years
Its been 1 year since I joined @shop @shopify and w/o getting all sappy I just wanna say: its the best company w/ the best people and one of the MOST talented design teams We’re building something pretty damn rad and if ur bored/sad at your current spot I invite you to join us
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@katarinabatina
Katarina Batina
3 years
Just did a live broadcast to 10,000 people @Shopify , this place rules AMA
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@katarinabatina
Katarina Batina
20 days
So proud of the work from @shop design team! (we're hiring by the way) If you're passionate about prototyping and deep level craft, drop us a note . We're also looking for folks who are pushing the boundaries on web!
@jonrundle
Jon Rundle
20 days
We just shipped some awesome new visual and interaction details in the @shop app and I wanted to highlight a couple of my favourite pieces. We prototyped these in @FacebookOrigami and were able to translate them 1 to 1. Shoutout to our amazing dev team 👏
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@katarinabatina
Katarina Batina
4 years
New fit new gig: Day one at @Shopify wooooooo
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@katarinabatina
Katarina Batina
11 months
I think I’m ready to declare bankruptcy on design portfolio presentations: Keep the deck Bring your files and let’s just talk about the work
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@katarinabatina
Katarina Batina
2 years
Unknowingly showed up with the Elizabeth Holmes starter pack to work today: 1. Was sick last week so my voice is low and raspy 2. Wore a black turtle neck 🤣
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@katarinabatina
Katarina Batina
4 years
👋Today is my last day at ClassPass, it’s been a fantastic experience with one of the strongest teams I’ve had the opportunity to work with. 👀I’m looking forward to the future and in the meantime am considering taking on a few projects. 🎈Working on something fun?
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@katarinabatina
Katarina Batina
2 years
Note to EV designers: No, electric cars don’t “need” a grill for engine air intake, but that doesn’t mean we have to get rid of them. The front of all EVs look like Voldemort right now lol.
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@katarinabatina
Katarina Batina
2 years
I was on my very first podcast. There's an accompanying video meaning my penchant for talking with my hands is fully captured 😄 Pleasure talking with host @LolaOye and colleague @elefontpress about all things @shop and @ShopifyUX
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@katarinabatina
Katarina Batina
3 months
So proud of everyone on @shop for this campaign for #ShopWeek ! Heavy lift for a small but might team! Big ups to @harrycopeman @maxkaplun @pedrotgimenez and the gang!!! Go see for yourself
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@katarinabatina
Katarina Batina
2 years
A few months ago @postcarl @jericksondesign and myself sat down to talk about why being design driven as a product organization makes sense for us @shop and @Shopify @ShopifyUX I turned it into a 4 episode video series we released internally. Here’s a peek at episode 1 👀
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@katarinabatina
Katarina Batina
5 years
Happy to share that on Monday I joined the team @classpass where I’ll be supporting the talented product design team. (And were growing! Hiring senior product designers and researchers!)
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@katarinabatina
Katarina Batina
5 years
Life update: A week ago we decided to pack up our life in NYC and move to the countryside. Not sure what’s next but we’re enjoying the scenery in the meantime.
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@katarinabatina
Katarina Batina
4 years
When people ask me if I like hikes
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@katarinabatina
Katarina Batina
4 years
Yesterday was one of the most challenging days in my career. COVID-19 has had a catastrophic impact on our business and yesterday ClassPass had to furlough/layoff half of the company. I want to find these talented people great teams to join. Pleas RT
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@katarinabatina
Katarina Batina
11 months
Welcome to ⁦ @shop ⁩ ⁦ @Nike ⁩ 🏋️‍♀️
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@katarinabatina
Katarina Batina
4 years
I’m excited to share that I’m now working with the @shop team at @Shopify helping shape the future of...you guessed it: Shopping. We’re excited to do shopping right: mobile first, merchant focused, helping buyers fall in love with new brands.
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@katarinabatina
Katarina Batina
1 year
Grateful for the opportunity to reflect on a bunch of things that are on my mind and give love to the people who inspire me the most. Thanks @theloversmag
@spacesfamily
SPACES
1 year
“I learned there were people who called themselves designers, who like me, were displeased with the world around them and wanted to create something better.” ✨ Meet Katarina Batina ( @katarinabatina ), design director at @Shopify based in Seattle. 👉🏼
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@katarinabatina
Katarina Batina
2 years
Honestly never would have expected to get to work on the edge of something new. So proud, so excited! No words! Let’s goooooo 🚀
@shop
Shop
2 years
Say 'hello' to your new shopping BFF: the @Shop app's ChatGPT powered assistant is ready to talk products, trends, and maybe even the meaning of life 🤖
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@katarinabatina
Katarina Batina
2 months
The @shop design team had a bit of a schedule conflict with Config this year on account of @Shopify Summit but we had a great time 🔥 So fun to hang with this amazing team IRL
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@katarinabatina
Katarina Batina
2 years
Alright sorry folks I’m joining the great resignation: I’ve chosen to leave tech to become team principal at @AstonMartinF1
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@katarinabatina
Katarina Batina
2 years
I’m feeling that 2010s energy right now: ⚫️ New UI paradigms coming out of the woodwork ⚫️New technologies ⚫️ One layer design challenges lol ⚫️ Dope communities popping up like Posts from @read_cv Design is kinda getting fun again
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@katarinabatina
Katarina Batina
4 years
What deep reptilian part of my brain is telling me these gloves are a serious vibe and necessary purchase?
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@katarinabatina
Katarina Batina
5 years
Me: feeling vulnerable, deciding to tweet a practical thought about how to talk about the work we do and it’s deep impact on organizations big and small. Everyone:
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@katarinabatina
Katarina Batina
1 year
The Ace Hotel was so clearly designed by men for men it it’s comical. No storage, no shelves, no surfaces. So I just hang my clothes from hooks like I’m in a freshman dorm? Cool.
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@katarinabatina
Katarina Batina
3 years
Volunteering at the non-profit community barn where I'm learning to ride horses by doing some gR^fik diZajn and it was so...relaxing, peaceful. Nice to make things when it's not about work. Many of you get this already lol.
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@katarinabatina
Katarina Batina
3 years
It would absolutely be my karma to rip on crypto fanatics, then have my first tweet about crypto go viral and as a result have people on twitter thinking I’m a crypto nut 🤌
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@katarinabatina
Katarina Batina
1 year
Find yourself a colleague who wont be phased by your runaway nose bleed during a call
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@katarinabatina
Katarina Batina
5 months
Me in bed looking at my phone after I wake up before my alarm goes off.
@Rainmaker1973
Massimo
5 months
The wreck of the Costa Concordia, 2012
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@katarinabatina
Katarina Batina
2 years
Hardest part about moving back to Seattle after living in NY for 8 years? No breakfast sandwich culture. I called a spot to order a ham, egg and cheese on a bagel and the dude was like “we don’t have ham or bagels. I just hung up 🤦‍♀️
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@katarinabatina
Katarina Batina
6 years
After almost 5 years I will be moving on from Artsy. It’s been an amazing ride, flowing between design and product work. I’m humbled to have worked on some amazing projects with such incredible people. Thank you @robertlenne @petrov_ani @devangt @alloy and many more
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@katarinabatina
Katarina Batina
1 year
Oh no nyc startups downtown too lol
@joshchua
Josh Chua
3 years
only advertising agency people who lived in NYC circa 2016 will remember
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@katarinabatina
Katarina Batina
1 year
When asked to bring our chat based shopping ai to the web I said "we can do better." Introducing a shopping copilot with a visual canvas to help you shop with ease. Designed with love, built with passion, all done in one week. This team is on 🔥 @shop
@shop
Shop
1 year
Shop smarter with ! We've brought our ChatGPT-powered shopping assistant to the web — try it out, and don’t forget to sign in with Shop to save your faves 💜
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@katarinabatina
Katarina Batina
2 years
@vernalkick Go for broke on the XDR. It’s 🤌
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@katarinabatina
Katarina Batina
4 years
Apple Staff jacket found in an upstate antique store. I feel like @HipCityReg might need
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@katarinabatina
Katarina Batina
3 years
Is there an open source version of Wake or Pixel cloud out there. Maybe @jsngr knows 🙏
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@katarinabatina
Katarina Batina
1 year
I think the pendulum swung to far in showing every step of the design process. Here's to all the sizzle-forward portfolios I'm seeing from various designers, this one is pretty dope.
@sammedve
Samuel Medvedowsky
1 year
🎉 My new portfolio is out. 🚀. After a long-awaited update, I’m excited to unveil it. It’s been way too long since my last update in 2016 👇 Sound ON 🎵 More details in the thread 🧵
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@katarinabatina
Katarina Batina
2 years
Keep it balanced y’all
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@katarinabatina
Katarina Batina
4 years
I'm pouring one out today for @totokaelo which is closing it's doors. It started as a boutique in Seattle that was one of the only stores in the city that had a unique point of view. From the infamous shoe wall to the mens department, it was a bright light in a sea of Patagonia.
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@katarinabatina
Katarina Batina
2 years
Users rarely have “problems”. They have: 1. Stuff they gotta to do 2. Stuff they wanna do Maybe if we stopped making everything into a “problem” we can make the stuff people gotta do and wanna do more interesting, maybe even fun 🎈
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@katarinabatina
Katarina Batina
5 years
Workouts in the postmodern era: watching my bitmoji do burpees while I lay in bed.
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@katarinabatina
Katarina Batina
2 years
2yrs @Shopify @shop and I’ve gone from being late/sus about the newest thing on the horizon to building on the horizon 🌅 Can’t say I ever expected to find myself here but when you’re surrounded by so many 🧠 people it just makes you wanna jump in 💜
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@katarinabatina
Katarina Batina
1 year
He walked so Apple could run! Huge, huge amount of gratitude to @joeyabanks for years of relentless work to make designing software for Apple products seamless 👏 I think HE deserved an Apple design award
@lindadong
Linda Dong 🍉
1 year
I know this is like a FINALLY, but we’d be remiss to not thank @joeyabanks for all the amazing work he’s done creating UI kits for the community. Thank you!!!
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@katarinabatina
Katarina Batina
9 years
Had a chance to speak with @wakeinc about how we work @artsydesignteam --interview by @jordankoschei
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@katarinabatina
Katarina Batina
2 years
Very cool, very excited to be apart of this launch @shop . It broke my brain at times but I think that’s what it’s supposed to feel like when you do something truly new. Come one, come all @ShopifyDevs ...
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@katarinabatina
Katarina Batina
1 year
You’ve all heard by now, 20% of my colleagues let go from Shopify today. These are fantastic, talented people. If you’re looking for designers, eng, product folks please dm me if you’re hiring would love to connect you to them.
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@katarinabatina
Katarina Batina
2 years
Are these glasses web3? 🤔
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@katarinabatina
Katarina Batina
1 month
Pick your weapon
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@katarinabatina
Katarina Batina
2 years
My toxic trait
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@katarinabatina
Katarina Batina
3 years
Summer Fridays at Shopify might be over by my Summer Friday looks are here to stay
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@katarinabatina
Katarina Batina
3 years
Wow...I think we are all WELL aware but @browsercompany is literally doing THE MOST when it comes to fixing everything that is completely backwards about web browsing. Thanks for letting me test drive 🏎
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@katarinabatina
Katarina Batina
6 months
Need for projector: 0 Sudden need to own one: +1,000
@EpicallyHarshed
Dave Snyder
6 months
Oh hello. This Lg Projector is 🔥
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@katarinabatina
Katarina Batina
8 years
We're live! @artsy Live Auctions is now launched and the bids are flying on @phillipsauction
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@katarinabatina
Katarina Batina
1 year
Designers: craft is back fuck yea! Also designers: You’re not allowed to engage in critique about craft Like it can be both. You can know craft isn’t a differentiator for products like Open AI or Spotify AND still talk about where craft is lacking and could be better.
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@katarinabatina
Katarina Batina
6 years
Very excited to share the new wordmark I created for @outmagazine in order to celebrate the new direction of the publication, lead by their new editor-in-chief @pfpicardi .
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@katarinabatina
Katarina Batina
3 years
I hate to upset anyone for whom this is news to but: Recruiters are _rarely_ emailing you personally. Candidates are sourced en mass, automated campaigns meant to look personal are deployed. Your beef with a “recruiter” is 9/10 beef with an entire hiring apparatus.
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@katarinabatina
Katarina Batina
1 year
Yes. This is what design shaping strategy means. This is how we work @shop and I wouldn’t have it any other way. It’s not for every designer but it’s an incredibly empowering environment to work in.
@scottbelsky
scott belsky
1 year
alignment on strategy (best aided by design, where a thoughtful prototype can have the impact of 100 meetings) is the hot knife through the butter of bureaucracy. it’s remarkable how well teams work together - and how hard they work - when everyone sees and feels the opportunity.
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@katarinabatina
Katarina Batina
3 years
Immigrant parents always reminding me to stay humble: holiday gift cards get used for sweeping up crumbs, design awards get used as doorstops
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@katarinabatina
Katarina Batina
2 years
I’m sorry to report but… 98% of custom fonts in apps look like absolute garbage. Unless you’ve paid a foundry $$$$ to spend the hours perfecting it, it’s just…not cute.
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@katarinabatina
Katarina Batina
4 years
See this is why you don’t return to work on a Monday after a long break...I’m heading back tomorrow, letting all the kinks work themselves out before I head back lol.
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@katarinabatina
Katarina Batina
1 year
Big, BIG ups to @FictiveCameron and the @fictivekin crew for an amazing conference. What a moment 🖤
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@katarinabatina
Katarina Batina
1 year
No two brands are the same. Wonderful work by the @shop team! Special shout out to @allanyu_
@tobi
tobi lutke
1 year
We’ve shipped some great updates to Shop App, including expanding our customization options so you can make your mobile storefront look perfect for your brand.
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@katarinabatina
Katarina Batina
3 years
401 Broadway: easily one of the most legendary workspaces in New York. An unassuming family owned building that has one of the most spectacular views of the city. I miss it 🖤
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@katarinabatina
Katarina Batina
1 year
The team has been hard at work evolving @shop ’s story and I’m so thrilled to share it with all of you. Huge shout out to @_LindsayCraig @maxkaplun and the rest of the team for all the love put into this
@shop
Shop
1 year
Think Shop is just a tracking app? Think again. Today we’re announcing brand new ways for Shopify businesses to boost mobile sales.
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@katarinabatina
Katarina Batina
1 year
Artists didn’t stop painting after the camera was invented. Technology has never been able to usurp art. Artists will use AI to generate images to critique itself, etc. The alarmist view of what AI will do to creativity is honestly baffling to me.
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@katarinabatina
Katarina Batina
3 years
A lamp I designed in school, 2010. The week I leaned I’m never going to be an industrial designer 😂
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@katarinabatina
Katarina Batina
4 years
I'm thinkin' I totally nailed no meeting Wednesdays
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@katarinabatina
Katarina Batina
1 year
Catching up on reading and finally got to this piece from @davidhoang . Technology’s is wonderful, AI is mind bending…you know what is constant? The desirability of things made with good taste. Taste is the differentiator, always has been always will be
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@katarinabatina
Katarina Batina
5 years
Repeat this slowly: WFH is not a content marketing opportunity. WFH is not a content marketing opportunity. WFH is not a content marketing opportunity. WFH is not a content marketing opportunity.
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@katarinabatina
Katarina Batina
2 years
Always enjoyed an Aperol Spritz but it never really did much for me. Added a shot of vodka and now it’s MUCH better. I call it an Aperol Sprint.
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@katarinabatina
Katarina Batina
5 years
Added "A Guide for Speaking about Product Design Projects" to Medium because I couldn't find an alternative lol
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@katarinabatina
Katarina Batina
1 year
I can’t think of a better way to sum up the culture of threads right now
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@katarinabatina
Katarina Batina
10 months
Small build on this: The pendulum is swinging and its swinging pretty hard in some places. I don't think this suddenly becomes about silly hustle culture either or if you work on a Sunday... At the end of the day it's just about caring more. That's always been an innate driver
@katarinabatina
Katarina Batina
10 months
I’m honestly very, very encouraged by this. Agree that it makes for a bit of an awkward adjustment period for some but coming from startups to working at a larger company the reorientation back to building fast with ambition is so, so welcome.
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@katarinabatina
Katarina Batina
5 years
If you're not using @AREdotNA yet you should be, consider joining as a Premium member. It made a material difference in the way I spend my time on the web. It now feels like an investment in my own knowledge and I always come away with something new.
@AREdotNA
Are.na
5 years
We're working hard to make self-sustaining in 2019. If you want to give us a boost, consider becoming a monthly patron. Visit our new roadmap page to see our progress and contribute:
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@katarinabatina
Katarina Batina
2 years
So on Friday's we do a weekly wind down in @shop but today's is more like a wind up...complete chaos from the host today @letkma using @sprout_place
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@katarinabatina
Katarina Batina
10 months
I’m honestly very, very encouraged by this. Agree that it makes for a bit of an awkward adjustment period for some but coming from startups to working at a larger company the reorientation back to building fast with ambition is so, so welcome.
@HipCityReg
Reggie James
10 months
Between this from @jack & the recent changes at Airbnb from @bchesky It’s clear that people are getting their fire back. That there’s work to be done. That we have to go through some awkward & hard decisions to get us reoriented around the work. Have been very inspired by this!
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@katarinabatina
Katarina Batina
3 years
When your app logo shows up in your cocktail 😏 @shop
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@katarinabatina
Katarina Batina
2 years
And now I have the receipts lol
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@katarinabatina
Katarina Batina
3 years
I don’t have the receipts to prove that I called indoor football boots becoming a luxury look but calling this one now: luge and cold weather surf boots will goin the luxury tech footwear category…
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@katarinabatina
Katarina Batina
9 years
@artsy Shows for #AppleTV now live in the App Store! Check it out! Good work @owen_dodd @orta
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@katarinabatina
Katarina Batina
2 years
Find an app packing this much detail into every single moment…I’ll wait Truly awesome stuff and I promise I’m unbiased I run about once a years
@anydistanceclub
Any Distance ®
2 years
Have access and want to get started? Tap on the ⊕ button at the bottom of the screen and a new menu will pop up with all available Activities.
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@katarinabatina
Katarina Batina
1 year
People need to learn to engage with stuff like this as a philosophical provocation not a personal one. Like on a philosophical level I’m not sure I disagree ¯\_(ツ)_/¯
@jw
jw
1 year
Can I touch the third rail for a moment? Design managers are the worst.
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@katarinabatina
Katarina Batina
9 years
The #iPadPro is H U G E
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@katarinabatina
Katarina Batina
2 years
So excited to be able to introduce you to all of my amazing colleagues on the @shop design team and to have a place to continue to share what makes working on @shop so damn fun 😄
@read_cv
Read.cv
2 years
Super hyped to welcome the Shop Design team ✨ Learn what it means for them to be a design driven organization and check out some of their bootleg Lisa Simpson drawings!
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@katarinabatina
Katarina Batina
5 years
So my biggest productivity tool is taking screenshots of stuff that matters then cruising my camera roll to remind myself....what’s THAT about?
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@katarinabatina
Katarina Batina
9 years
@orta just hit the send button on our new app for #AppleTv @artsy Shows. Well done @orta @owen_dodd
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@katarinabatina
Katarina Batina
1 year
¯\_(ツ)_/¯
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@jordancicchelli
Jordan Cicchelli 🤍
1 year
who is the most random person that has blocked you on twitter for no reason LOL
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@katarinabatina
Katarina Batina
3 months
This the trajectory I love to see. Prioritize building beautiful, quality products people want and you’ll find yourself making the decisions that propel a business forward (not the other way around) cheers @benjitaylor
@benjitaylor
Benji Taylor
3 months
Excited to step into a new role as CPO at @avara . Despite my brief time here post-acquisition of @family , we’ve made significant progress across several products. Excited about this expanded scope. P.S. We're hiring!
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@katarinabatina
Katarina Batina
4 years
@JasminMuj He can put it on the shelf next to the Nobel Prize for Medicine he’ll be awarded for his work as an anti-vaxxer.
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Katarina Batina
9 years
Watching TV (yes people still do that) and BOOM, there's @artsy in a new AppleTV commercial
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Katarina Batina
3 years
No matter how long you’ve worked or however many places, the first brand and company you really invested in will always feel part of you. I noticed today @artsy switched from purple to blue and I’m unreasonably upset lol.
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