I'm proud to share that at approximately 12:47 am PST
@eatjust
booked the historic, first-ever sale of cultured meat. We'll be launching with 1880 in Singapore, a place committed to having conversations that move the world: The future of meat will be kind.
We found a plant that makes an egg, sold over 250M of them in 6 countries, became the fastest growing egg brand, and created an entirely new category (which became the fastest growing alt. protein category two years in a row). The
@justegg
team wants something more.
Meat without killing animals will replace conventional meat at some point in our lifetimes. The faster we make that happen, the healthier our planet will be.
At 7:03 pm Singapore time, cultured/cultivated meat made its historic commercial debut on the plates of 4 thoughtful kids and their inspiring teacher,
@cpsillides
.
The future of meat is here.
We’ve now sold the
#JUSTEgg
equivalent of 100 million eggs, and JUST Egg is the fastest-growing egg brand in the US. This is a major milestone for us in our mission to build a better food system and we’re incredibly grateful that you’ve been a part of getting us here.
Proud to announce a major step in commercializing real, slaughter free meat. Our first large-scale cultivated meat facility will produce 30 million pounds of meat per year without the need to slaughter a single animal. Work has been underway for months.
History made. The first-ever approval to sell cultivated meat in the United States happened this morning. Congratulations,
@GOODMeat
team. And thank you to the
@fda
and the
@usda
for all of your thoughtful work.
As of today, the JUST Egg all plant-based sandwich at
@peetscoffee
outsells:
Egg & Cheese sandwich
Bacon & Cheddar sandwich Chicken Chorizo Flatbread
Egg White, Tomato & Feta frittata
Turkey Sausage Breakfast burrito
Crispy Ham & Swiss sandwich
The food system is changing.
"Florida is fighting back against the global elite’s plan to force the world to eat meat grown in a petri dish or bugs to achieve their authoritarian goals." - DeSantis.
@GovRonDeSantis
, I'm from Alabama, mom is a hairdresser, grew up poor. This is a loss for your state.
A cookout like NO other in American history is happening tonight. Cultivated meat will be cooked over fire to PAYING consumers at Jose Andres'
@chinachilcano
in Washington, DC.
So proud,
@chefjoseandres
.
400,000 years ago, meat became part of the human diet, and throughout time, human beings have needed to kill the animal to enjoy their meat. First, with spears. Then, with industrial machines.
Get ready for that paradigm to change.
#justchicken
Since 3,000 BC, when butchers in ancient Egypt sold meat to consumers, the only meat available at retail has been the slaughtered animal kind...until yesterday in Singapore.
@chefjoseandres
@GoodFoodInst
Very proud to announce that we've signed an agreement in principle with Eurovo, the largest egg processor in Europe and one of the largest egg companies in the world. Eurovo will manufacture and distribute Just Egg across Europe 🥚
Hey,
@joerogan
, let me know if we can send you a pound of our lab-grown meat - you can do a blind taste test vs. factory farmed meat and see who wins.
Friends of the show, pls get this in front of him. Joe's quote below:
GOOD Meat has cleared a crucial step as we work to bring cultivated meat to American consumers. We've received a "no questions" letter from the U.S. FDA, meaning that after careful and rigorous evaluation, the agency has accepted
#GOODMeat
cultivated chicken as safe to eat.
After a month of sales,
@GOODMeat
's cultivated chicken is outselling all but 1 meat product at Huber's Butchery, which is the first-ever shop to sell cultivated meat at retail.
@GovRonDeSanttis
,
@JohnFetterman
3 years ago, an egg from a plant was not a product.
As of Jan. '22, JUST Egg is in 43,000 points of distribution, including
@Walmart
,
@WholeFoods
,
@Safeway
,
@kroger
, and Costco.
Proud of the
@justegg
team.
Plant egg prices down, chicken egg prices up.
The long-term goal is for
@justegg
to be the lowest cost egg on the planet. Will take some time, but we're going for it.
We crossed 350 million eggs from plants sold this month. Congrats,
@justegg
team and thank you to all those customers out there who trust us to make something worth eating.
"For all of human history, eating meat has meant slaughtering animals. But scientists behind cultivated meat say that's no longer necessary. And, today, the USDA gave its first clearances to sell meat produced this way."
GOOD Meat receives U.S. FDA Clearance!
We are the first in the world to sell cultivated meat to consumers. Excited to see what the legendary
@chefjoseandres
will make with it at one of his restaurants in America.
Proud to share that
@eatjust
is 1st company in history to receive approval to sell cultured meat (safe meat from animal cells instead of slaughtered animals)
Part of a progression of good work that many of you have committed your lives to. ✊
Dicos, one of China's largest fast-food chains, replaced its conventional chicken egg patty with JUST Egg in breakfast sandwiches at 500+ locations. One week after the swap, Dicos has reported a 24% increase in breakfast sandwich sales (vs last year).
A little food history made by
@eatjust
: JUST Egg is the first plant protein to reach
#1
in a major category (frozen breakfast) in a national grocery store 🌱🥚✊
We’re acquiring a protein facility in Appleton, MN ( population 1,412) to sell more JUST Egg around the world. Grateful to welcome 40 new team members to the
@eatjust
family from the local community in Western, MN.
So proud to announce our historic serum-free approval in Singapore.
It's another milestone for us and the entire industry in producing real meat without slaughter.
Every breakfast sandwich “upgraded” to JUST Egg at the 3rd largest fast-food chain in China. (historic note: full replacement is a world’s 1st for plant-based products)
A few years ago an egg from a plant did not exist as a food product. Today, the
@justegg
team breaks ground on our 2nd plant protein production facility.
This one is in Singapore -- and will eventually produce billions of healthy, sustainable eggs.
I grew up in Alabama. Went on to co-found the company that sold the 1st-ever cultivated meat in history. The motivation is to help animals.
Today, conspiracy theorists in my home state made it a crime to sell it.
I miss Ronald Regan republicans.
“Consumers will never buy cultivated meat”- many in meat industry
“Let’s make it a crime to sell it… just in case we are wrong.” - many in meat industry
“I haven’t ordered meat at a restaurant in almost two decades, since I became a vegetarian in high school (and later, a vegan). But last week I found myself scarfing down two chicken skewers.”
Dicos, one of China's largest fast-food chains, replaced its conventional chicken egg patty with JUST Egg in breakfast sandwiches at 500+ locations.
TWO weeks after the swap, Dicos has reported a 54% increase in breakfast sandwich sales (vs last year).
Some really big numbers about really good eggs. As of this month, we've sold the equivalent of 200 million eggs – all without a single chicken.
#ReallyGoodEggs
Getting to a place where real meat doesn't also mean the slaughter of an animal is an enormous engineering challenge. Some images from the folks doing the work:
The USDA is now supervising cultivated meat production for a product that is being distributed to one of the most influential chefs in the world,
@chefjoseandres
, and is being served up to paying consumers.
Welcome to a new, kinder world.
The majority of conventional meat consumers would switch to cultivated meat.
We (and others) need to supply the low-cost, high quality, safe product they want.
This is what commercializing cultivated meat looks like! So proud of the
@goodmeat
team. We believe real meat without slaughtering an animal will eventually be THE most consumed meat.
China reports first human case of H10N3 bird flu. The man, a resident of the city of Zhenjiang, was hospitalized on April 28 after developing a fever and other symptoms, the country's National Health Commission said
Major JUST Egg expansion announced this morning with
@Walmart
,
@kroger
, Food Lion,
@Safeway
, Albertsons: This egg is now available to everyone across the United States ✊.