Bryan Porter @jbryanporter Twitter profile

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Bryan Porter

8 months

We started Simple Modern with $200k. In 8 years, we've sold half a billion dollars of insulated drinkware through Target, Amazon & DTC. We're licensed with Disney, NFL & more. Our best threads about how we did it:

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Bryan Porter

@jbryanporter

2 years

We toured an Amazon Fulfillment center yesterday and… 🤯 Incredible. • Inventory is stored on constantly moving shelves. Robots take the shelf to the pick station. • Inventory is randomly placed on shelves, tracked by cameras (go store technology). • They spread inventory

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Bryan Porter

@jbryanporter

2 years

Your marriage is more important than your career or raising kids. 7 strategic investments in your most valuable relationship.

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Bryan Porter

@jbryanporter

4 months

We toured an Amazon fulfillment center yesterday. It’s unbelievable. Their inventory storage is counterintuitive. It’s organized randomness. • Inventory is stored on moving shelves. Robots take shelves to the pick stations. • Inventory is randomly placed on shelves, tracked

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Bryan Porter

@jbryanporter

2 years

Simple Modern started on Amazon with $200k. In 7 years, we sold $400,000,000 in Target, Walmart and Amazon. We're now licensed with Disney, NFL, NBA, etc. Our best threads about how we did it:

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Bryan Porter

@jbryanporter

2 years

We are Amazon's #1 drinkware supplier. In 2022 we will sell over 4 million tumblers and water bottles. Over the past few years, we have spent over $10 million on Amazon ads. This month our budget went to $0. A thread about our change of heart with Amazon Advertising:

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Bryan Porter

@jbryanporter

2 years

Parenting toddlers is exhausting. “Terrible-Twos” and “Threenagers” are rightfully earned names. 7 essential priorities for parenting this emotional age:

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Bryan Porter

@jbryanporter

5 months

SGA’s game winner vs the Knicks. Down 1 with 4 seconds in MSG.

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Bryan Porter

@jbryanporter

2 years

As Amazon's #1 drinkware supplier, we'll sell millions of units this year. We’ve spent $10 million on Amazon ads since 2016. However, in March 2022, we dropped our budget to $0. We just finished a $1m test to check assumptions. Here's what happened plus our new strategy:

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Bryan Porter

@jbryanporter

11 months

@heyalexfriedman SKU count is wild compared to other retailers. Amazing efficiency on revenue per SKU.

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Bryan Porter

@jbryanporter

2 years

Today, Simple Modern sells more drinkware than Yeti, Hydro Flask & Stanley on Amazon. We started in 2015, bootstrapped. 21 unexpected learnings: 1. Privately-owned brands with no intent to sell are set best up to win long term.

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Bryan Porter

@jbryanporter

2 years

@nathanbaugh27 So good. Most Americans live better than kings did 200 years ago and still want more. We believe a lie that better circumstances will make us more happy.

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Bryan Porter

@jbryanporter

4 months

The moving shelves take inventory to human pickers. Pickers remove the item in the order and place them in a bin. Bin travel down miles of track to boxing stations. Tracks either take the order to single unit boxing or multiple unit boxing. Inventory is almost always moving.

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Bryan Porter

@jbryanporter

2 months

In 9 years, we've sold $500 million in drinkware at Simple Modern. These principles have been critical to scaling the business: 1. Hire missionaries, not mercenaries. Employees passionate about your company's mission.

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Bryan Porter

@jbryanporter

11 months

We just launched a redesigned website! This year we’ve done $21 million on a 6 year old website. It was time. @TheVaanGroup built a killer site powered by @shopify . Here's the strategy behind our redesign:

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Bryan Porter

@jbryanporter

2 years

1/ We have sold over $200,000,000 on Amazon over the past 6 years. The most interesting part? We've done about half of that volume as a marketplace seller (3p) and half as a direct vendor (1p). People will ask me the difference between the two options. This is what I tell them:

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Bryan Porter

@jbryanporter

2 years

I give every new hire at Simple Modern our Amazon & DTC strategy. How we went from 0 to 15 million units in 7 years. This is what I tell them:

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Bryan Porter

@jbryanporter

2 years

In 2015, we bootstrapped Simple Modern with $200K. This year we’ll sell more than 6,000,000 units between Amazon, Target and Walmart. Here are our best threads about the brand’s growth:

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Bryan Porter

@jbryanporter

2 years

These are the bins on a moving shelf. Items are randomly placed. Some even share a bin with other inventory. Amazon’s system knows exactly where everything is all the time. The robots moving shelves move over QR codes to track where the shelves are.

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Bryan Porter

@jbryanporter

2 years

Marriage is the wisest long-term investment. After our career is over and our kids are grown, we will have our spouse. Compounding leads to a relationship that gets deeper as we experience life together.

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Bryan Porter

@jbryanporter

2 years

Invest in Eliminating Defensiveness: Self-protection blocks genuine connection. It doesn’t matter who’s right. What matters is hearing and knowing them. Focus on hearing what they are saying instead of making your point.

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Bryan Porter

@jbryanporter

9 months

We're thrilled to reach 1 million @Shopify orders. Thanks @harleyf and @tobi for making this possible. Simple Modern is an example of a native Amazon brand having success in DTC. How we've done it without spending a ton on ads: The Challenge: Amazon and DTC pricing

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Bryan Porter

@jbryanporter

2 years

Invest in Positivity: Our spouses annoy, frustrate, and let us down. They’re human, and life is hard. If we aren’t careful, we can treat the person we love most worse than the stranger serving us coffee. Negativity has no value. It only impedes working through challenges.

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Bryan Porter

@jbryanporter

10 months

As Amazon's #1 drinkware brand, we'll sell 5 million units in 2023. Lifetime, we've spent $14 million on Amazon ads. Our learning? Millions were a waste. Don’t trust Amazon ads data. How we've learned to drive actually profitable sales: The Problem: Amazon ads takes credit

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Bryan Porter

@jbryanporter

2 years

Invest in Their Aspirations: Is my spouse thriving because of me or in spite of me? - @jontyson My wife isn't a means for me to get what I want. My responsibility is to magnify her as a person and help her pursue her calling.

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Bryan Porter

@jbryanporter

11 months

If mistakes are tuition, we’ve earned a master's degree. These 5 mistakes have cost us millions. But, learning these lessons propelled to national brand status: 1. Unclear Branding: Many competitors cover bottles with big, ugly logos. Our brand's name is Simple Modern,

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Bryan Porter

@jbryanporter

2 years

Invest in Studying Them: Know how they receive love and approach conflict. They are likely not the same ways you do. Our spouse wants to be known and loved for who THEY are.

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Bryan Porter

@jbryanporter

4 months

Packaging for single unit orders is automated with custom boxes. Items move down a track and have a custom box built around them as they keep moving. 🤯 I wasn’t allowed to video this machine so here’s a YouTube video. The machine is the CW 1000.

CMC Cartonwrap XL

➡ Subscribe: https://www.youtube.com/@CMCPackagingAutomation➡ See more from CMC Packaging Automation athttps://www.cmcsolutions.com/➡ Get More CMC infoOffici...

www.youtube.com

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Bryan Porter

@jbryanporter

3 months

Kyler Murray in the house at the Thunder game. Working on getting him to put the shirt on @GabeIkard .

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Bryan Porter

@jbryanporter

4 months

We toured the BFI4 fulfillment center in Kent, Washington. They only store and fulfill items less than 25 lbs. It’s a 850k sqft facility with 3 levels of storage and full air conditioned. It operates 24/7. Amazon has different fulfillment centers for oversized items,

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Bryan Porter

@jbryanporter

2 years

Invest in Loving Them All Day: Only thinking about my wife while I'm with her limits depth. Dwelling on her while apart prepares me to engage when we’re together. Marriage isn't meant to be compartmentalized.

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Bryan Porter

@jbryanporter

2 years

Invest in Hard Conversations: We rate our marriage 1-10. Usually our scores are different. The truth can hurt, but hard conversations are vital to lasting relationships. This exercise can uncover major disconnects. The "Why?" behind the score yields fruitful conversations.

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Bryan Porter

@jbryanporter

2 years

Invest in Enjoying Them: Marriages thrive when spouses want to be around each other. Hormones fade over time, and conflicts happen. Be intentional about finding joy together. Focus more on what’s right than what’s wrong. Be slow to anger and quick to forgive.

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Bryan Porter

@jbryanporter

2 years

We toured an Amazon Fulfillment center yesterday and… 🤯 Incredible. • Inventory is stored on constantly moving shelves. Robots take the shelf to the pick station. • Inventory is randomly placed on shelves, tracked by cameras (go store technology). • They spread inventory

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Bryan Porter

@jbryanporter

2 years

Don’t depend on advertising, sales or gimmicks. Build a strong brand. 7 strategic ways we’ve built the Simple Modern brand:

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Bryan Porter

@jbryanporter

4 months

After items are boxed, they travel to loading stations. Along the way boxes are weighed and given shipping labels. Boxes don’t stop moving, shipping labels are applied with air compressors to not damage boxes. Based on the order’s destination, boxes are pushed down chutes to

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Bryan Porter

@jbryanporter

1 year

DTC is TOUGH for retail focused brands. This was our first $1+ million DTC revenue week. Here's our website strategy that's working:

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Bryan Porter

@jbryanporter

9 months

Seeing your brand’s product in the wild is the best. Nowhere has more Simple Modern than Disney. A 🧵 and possibly a restraining order…

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Bryan Porter

@jbryanporter

2 years

2nd time founders are more successful. Why? Starting a company provides priceless experience and knowledge. We bootstrapped the brand Simple Modern 7 years ago. Today it’s worth 9 figures. Here's 20 things we learned:

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Bryan Porter

@jbryanporter

11 months

Parenting toddlers is exhausting. They're called the “Terrible-Twos” and “Threenagers” for a reason. 7 essential investments for parenting these emotional years:

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Bryan Porter

@jbryanporter

2 years

Solution - Product Market Fit: Focus on product quality, selection and value has lead to the highest converting listings. Listing struggling with organic placement need improvement. "Advertising is the price you pay for having an unremarkable product or service." - Jeff Bezos

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Bryan Porter

@jbryanporter

1 year

As a Father, my job is to equip my boys for adulthood. Most kids in America are left to figure it out for themselves (& they often don’t). Think about these 4 practical questions to help prepare kids for the real world:

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Bryan Porter

@jbryanporter

1 year

Today I turn 36 years old. Half my race has been run. In honor, I’m sharing wisdom that has changed my life: 1. Everyone is a few bad decisions away from their life spiraling. Don't look down on people experiencing adversity.

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Bryan Porter

@jbryanporter

1 year

A new first for us. Selling out of a new drop before we could get the e-mail out. A super engaged Facebook group drove all of the traffic 🤯.

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Bryan Porter

@jbryanporter

2 years

We embrace competition. We have to with a mass retail channel strategy. If we can’t beat competition organically on Amazon, how can we win on a Target shelf? Jeff Bezos famously said, "Advertising is the price you pay for having an unremarkable product or service."

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Bryan Porter

@jbryanporter

2 years

@ShinghiD Organized randomness is the perfect description. It’s counterintuitive but makes a ton of sense after seeing it. So cool!

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Bryan Porter

@jbryanporter

3 months

As an Amazon native brand, DTC felt impossible. But we've broken through in the last year, having several $1m+ weeks. This was the strategy pivot that unlocked the channel: We stopped competing on price with Amazon and Target on our website. There are 3 reasons this strategy

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Bryan Porter

@jbryanporter

10 months

We are going old school. Digital billboards are live all of November in OKC and Tulsa. The goal is to grow unaided brand awareness in Oklahoma. Focusing on our home state first, then national awareness.

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Bryan Porter

@jbryanporter

2 years

Thanks for investing time in my thread! I share my experiences as a husband, father, and co-founder of Simple Modern. If you found this thread helpful, please like and retweet the original tweet.

Bryan Porter

@jbryanporter

2 years

Your marriage is more important than your career or raising kids. 7 strategic investments in your most valuable relationship.

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Bryan Porter

@jbryanporter

1 year

🫱🏽‍🫲🏼 @ZooeyDeschanel New Girl is an all-time favorite. Fun to see Zooey showing off her Simple Modern (not paid).

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Bryan Porter

@jbryanporter

2 months

My guy @mikebeckhamsm took home the EY Entrepreneur of the Year gold. Love celebrating Mike. Proud of who he is. He’s generous, thoughtful and full of integrity. Mike believes in people to do more than they think they can. Congrats, friend!

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Bryan Porter

@jbryanporter

3 months

We've increased website average order value from $10 to $60 in 4 years. It's a DTC game changer. (A favorite chart of mine) These changes made the difference:🧵👇

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Bryan Porter

@jbryanporter

2 years

2. Prioritize Healthy Emotional Outlets Teach your kids to separate emotions from actions. "It's okay to be angry, but it's not okay to hit." "Jealousy is natural, but it's not okay to take." Create space for them to express emotion in a healthy way.

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Bryan Porter

@jbryanporter

2 years

The Realization: @mikebeckhamsm made a key insight. Advertising profitability was inflated by ads not driving sales. In other words, organic customers were using ads to shop when they were going to purchase anyway. These were the specific problems:

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Bryan Porter

@jbryanporter

1 year

Sports licensing is one of the toughest product categories. Most of the reasons why are unexpected. Here’s an insider look at FanShop. In 4 minutes, I bet you’ll learn something new. For context, we sell NFL, NCAA, NBA & NHL drinkware primarily on Amazon. 1. Extreme

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Bryan Porter

@jbryanporter

1 month

We launched Bluey yesterday! Our best selling licensed DTC launch to date. We're so excited to add Bluey to our best selling kids product lines. Perfect timing as Back to School shopping ramps up.

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Bryan Porter

@jbryanporter

1 year

July marks 8 years since the idea for Simple Modern. We've sold 26 million water bottles since. These core ideas we could only learn by building: 1. Customer trust is earned in drops and lost in buckets. 2. The best products are rarely new inventions. They're generally

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Bryan Porter

@jbryanporter

2 years

I’ve been married 12 years. My marriage isn't perfect. No one’s is. Because of that, it’s easy to put your energy someplace else… work, kids, or hobbies. But making strategic investments in your marriage is critical. Here are 7 investments I try to make daily:

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Bryan Porter

@jbryanporter

8 months

DTC grew 400%+ for us this year. Our tech stack was a big reason. These are our partners and why you should consider using them: Shopify Development: @thevaangroup , lead by @x_armand Our redesigned website went live in September. Conversion rate & brand experience were a

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Bryan Porter

@jbryanporter

2 years

Simple Modern has sold $250 million on Amazon. The interesting part? Half was in the marketplace, half as a Retail Vendor. Here’s a behind the scenes look at Amazon Retail (1P):

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Bryan Porter

@jbryanporter

2 years

My favorite Amazon saying: Customer trust is earned in drops and lost in buckets. It takes multiple touch points to earn loyal customers (often paid for). One bad experience to lose them. This is an important north star for brand operators.

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Bryan Porter

@jbryanporter

2 years

References: For more information on Amazon Advertising, this is a great article by @TrungTPhan :

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Bryan Porter

@jbryanporter

5 months

We're so excited to have launched in @WholeFoods . Being a top seller on Amazon didn't help us get into Whole Foods. Their buyers are autonomous from Amazon. It has been fun to see customers posting photos from Whole Foods nationwide. These are some of them. @carson_rock and

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Bryan Porter

@jbryanporter

2 years

@MattPRD It’s wild. It’s a little creepy being there, like ghosts are moving things around.

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Bryan Porter

@jbryanporter

11 months

We just launched my favorite product we've ever made. It's the best travel mug out there. Color matched ceramic interior, silicone bottom and 360 lid.🤌🏼 I'm giving one away, just tag someone with a word of encouragement to enter. I'll choose a winner at random on 10/1!

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Bryan Porter

@jbryanporter

2 years

Parenting toddlers is exhausting but it’s worth the effort. Show your love for them by prioritizing: • Their emotions • Teaching healthy emotional outlets • Making connections with consequences • Apologizing • Saying I love you • Giving expectations • Encouraging progress

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Bryan Porter

@jbryanporter

1 year

We've sold over $300 million on Amazon in 7 years. The most interesting part? We started Simple Modern as a marketplace seller (3p) and scaled it as a retail vendor (1p). The ultimate comparison of Amazon Marketplace vs Retail:

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Bryan Porter

@jbryanporter

2 years

Yesterday I turned 35. The theme of my 30s has been self-confidence. It can empower or deter my ability to be who I am made to be. Here are 5 ways I’m learning to lean into self-confidence:

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Bryan Porter

@jbryanporter

3 months

Feeding 60 people for $100. Long live the Costco hotdog.

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Bryan Porter

@jbryanporter

1 year

Increasing Average Order Value (AOV) has been the biggest factor in our DTC growth. How we tripled AOV in 3 years: • Free shipping threshold: From $20 🡆 $50 • Personalization upsell • Discounts for larger cart sizes • Website exclusive drops on higher retail SKUs I

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Bryan Porter

@jbryanporter

2 years

Kids have narrow perspective. Their experience is limited. 8 critical perspectives for kids to start living with purpose:

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Bryan Porter

@jbryanporter

1 year

Launching Harry Potter and DC Comics partnerships in the same week. The licensing team is on 🔥

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Bryan Porter

@jbryanporter

2 years

Fan of the new desktop motivation @harleyf @tobi

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Bryan Porter

@jbryanporter

2 years

1. Prioritize Their Emotions Toddlers are emotional messes. Anger, sadness, fear, frustration, jealousy, etc. Labeling emotions normalizes them and builds a vocabulary. Identifying their emotions opens the door to discuss why they feel that way.

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Bryan Porter

@jbryanporter

2 years

Hyper growth on Amazon requires new products. 𝟑𝟎% of our revenue is from SKUs under a year old. 5 ways we fuel growth with new SKUs:

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Bryan Porter

@jbryanporter

1 year

Our newest domestic manufacturing capability. We can now ornament bottles with wraps. Key for making kids bottles.

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Bryan Porter

@jbryanporter

3 months

Most epic picture I’ll ever be a part of. 🤝 @K1 @luthebeast

ThunderChets

@ThunderChats

3 months

Who gave this photo permission to go so hard? 😮‍💨

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Bryan Porter

@jbryanporter

4 months

@Alt_Perspektiv Good observation. They had us put on steel toed shoe covers for safety.

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Bryan Porter

@jbryanporter

2 years

Problems - Paying for Organic Purchases: If our ad is #1 and we have the #5 organic placement, many organic customers are now buying through the ad. These sales make the campaign look overly profitable. In reality, they are inflating ACOS and justifying more spend.

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Bryan Porter

@jbryanporter

2 years

Incredible content from our creative team. 🔥 I love working with people striving to continually improve.

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Bryan Porter

@jbryanporter

8 months

25 years ago I met Alex Rodriguez. This week my son met my childhood hero. Thanks for the special memories @AROD . Safe to say I’ve aged more.

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Bryan Porter

@jbryanporter

1 year

A shocking first as an Amazon vendor… A listing of ours caught fire, we can’t keep it in stock. Amazon has oversold it by 42k units, with a 1-2 month ship window to customers.😳 The craziest part, the inventory isn’t even PO’d by Amazon. They assume we have it coming.

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Bryan Porter

@jbryanporter

2 years

Established brands aspire to be multi-category. After emerging in drinkware, we launched big into adult backpacks… and bombed. We’ve since become Amazon’s best seller in kid’s backpacks. The difference? We learned how to use our advantages. Here is how:

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Bryan Porter

@jbryanporter

7 months

Brands, please stop using packaging stickers that fall apart when removed. We’ve been guilty of this but have repented and stopped. It’s a bad experience.

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Bryan Porter

@jbryanporter

1 year

Canada, you’re beautiful. 🇨🇦

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Bryan Porter

@jbryanporter

8 months

It's the most wonderful week of the year... Selling giftable items on Amazon.

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Bryan Porter

@jbryanporter

1 year

The best gift I've recently given my wife: 24 hours alone with: • Nice hotel room, bed & breakfast + late check out. • Massage/spa. • Ending with the Barbie movie. For those without kids it sounds lame. For a burnt out working mom with 3 kids under 7, it is paradise.

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Bryan Porter

@jbryanporter

2 years

Solution - No Advertising on Brand Keywords: We let competitors advertise on “Simple Modern” keywords. If we can’t win when a customer searches for us, how can we beat competition on a retail shelf or generic keyword? We embrace competition, it makes us have the best offering.

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Bryan Porter

@jbryanporter

1 month

Name something more Oklahoma. I dare you! 🫡 @Braums_IceCream

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Bryan Porter

@jbryanporter

10 months

Massive product launch today. We brought the viral Trek tumbler craze to kids: ✅ Handle built for kids ✅ Leak-proof silicone straw ✅ Fun new designs Our catalog lacked options for kids 5+. Not any longer. We love making products for the whole family.

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Bryan Porter

@jbryanporter

7 months

Long time listeners, first time sponsors. Love being a part of the podcast. 🫡 @GabeIkard @TedLehman11

The Oklahoma Breakdown with Ikard and Lehman

@OK_Breakdown

7 months

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Bryan Porter

@jbryanporter

2 years

6. Prioritize Expectations Toddlers respond well to expectations. Give a X-minute warning before a transition, like ending play time. Letting them know bedtime is approaching. Consistently give (only) 1 warning before a consequence. This is a great way to care for them.

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Bryan Porter

@jbryanporter

5 months

Simple Modern started 8 years ago in the Amazon marketplace. The last 4 years, we’ve sold as an Amazon 1P vendor. We've been surprising to learn these things about Amazon 1P:

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Bryan Porter

@jbryanporter

2 months

We just launched StoreLocators on our website. Customers can now see Simple Modern products in-stock in stores nearby. Why I'm excited about it: • Week Before Christmas: When DTC can't guarantee shipping, we can help customers find gifts in-store. • Branding: Nationwide

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Bryan Porter

@jbryanporter

1 year

Interesting to see Yeti expand into apparel. It's a continuation of them building a brand around the idea of outdoor living. They aren't limiting themselves to the product category they're most known for. It's smart because they're growing LTVs by making more things their

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Bryan Porter

@jbryanporter

13 days

We don't pay for any Amazon data. Amazon gives everything you need for free. The SQP report tells sellers search volume, impressions, clicks and purchases for their top 1k keywords. How we use this report to understand what drives our Amazon business (+ a great free tool):

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Bryan Porter

@jbryanporter

10 months

Amazon branded ads have the highest efficiency. However, it's misleading because most of those sales would've happened without ads. We tested exactly how additive branded ads are. Here are the results: Why Are Branded Ads Misleading? Customers searching for your brand on

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Bryan Porter

@jbryanporter

2 years

Problems - Harm to Organic Placement We observed organic placement tends to fall when top ad placement is paid for. It makes sense that Amazon doesn't want duplicate listings at the top of a keyword. If this is true, it is a major disincentive to paying for placement.

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Bryan Porter

@jbryanporter

2 years

8 tweets from 2022 that I've bookmarked and have used a resource. Here they are. Go ahead and follow the authors, you won't regret it:

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Bryan Porter

@jbryanporter

10 months

At the time we began Simple Modern, S'well was a category leading brand. Today, our Google search volume is comparable to S'well at their peak. This is a cautionary tale for us. Evolving customer preference demands that brands also evolve over the years.

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